Wheat (W)

Wayfair Option Alert: Apr 17 $36 Calls at the Bid: 5000 vs 5102 OI; Earnings 5/1 Before Open [est] 

Wayfair Option Alert: Apr 17 $36 Calls at the Bid: 5000 @ $1.14 vs 5102 OI; Earnings 5/1 Before Open [est] Ref=$32.91

Wayfair Option Alert: Apr 17 $35 Calls at the Ask: 1430 vs 3644 OI; Earnings 5/1 Before Open [est] 

Wayfair Option Alert: Apr 17 $35 Calls at the Ask: 1430 @ $3.8 vs 3644 OI; Earnings 5/1 Before Open [est] Ref=$36.71

Wayfair (NYSE:W) Bolsa

Wayfair

Wayfair engages in e-commerce in the United States (88% of 2024 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with a handful of stores between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2024, the firm offered more than 30 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, and other home goods. Wayfair was founded in 2002 and began trading publicly in 2014.

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Shares of retail, apparel and e-commerce stocks are trading higher. Some stocks in the sector may be higher amid hopes of a US-China trade deal. Additionally, discount store stocks could be benefitting from broader economic concerns. E-commerce stocks may also be up up Chinese discount retailers Temu and Shein planning to increase prices.

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Shares of companies within the broader consumer discretionary sector are trading lower amid overall market weakness after Fed Chair Powell made remarks at the Economic Club. Stocks across sectors may also be weighed down on trade tension fears after after the United States informed NVIDIA that it may require a license to export chips to China.

UBS analyst Michael Lasser maintains Wayfair (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/W#NYSE">W</a>) with a Buy and lowers the price target from $60 to $55.

News

UBS Maintains Buy on Wayfair, Lowers Price Target to $55

BofA Securities analyst Justin Post noted Thursday that President Donald Trump announced a 90-day pause on reciprocal tariffs, keeping the 10% baseline in place. Per Trump, the pause comes after 75-plus countries called U.S. officials to negotiate trade agreements, even as he hiked tariffs on Chinese imports to 125% in response to China's 84% rate on U.S. goods.
The Nasdaq jumped over 12% as investors recalibrated tariff and recession fears. Talks are underway with key Asian partners like Vietnam (tariff at 46%), Japan (24%) and India (26%), with Treasury Secretary Scott Bessent set to meet them soon, per Bloomberg. While China tariffs remain a risk, broader negotiations could help online retailers stabilize supply chains.
Also Read: <a target="_blank" href="https://www.benzinga.com/analyst-ratings/price-target/25/04/44718635/amazon-faces-tariff-turbulence-but-analyst-sees-favorable-trends" rel="noreferrer noopener">Amazon Faces Tariff Turbulence But Analyst Sees Favorable Trends</a>
In the case where the Street can anticipate a resolution to all tariff issues over the next 12-18 months, Post noted the most significant opportunity for more discretionary names in his e-commerce coverage group — ACV Auctions Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACVA#NYSE">ACVA</a>), Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>), Wayfair Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/W#NYSE">W</a>) — that have been hardest hit over the past three weeks.
Amazon&#8217;s retail does have significant exposure to China (China sellers could be over 30% of third-party sellers), but pauses on tariffs in other countries will allow for product substitution. Key questions for first-quarter earnings and second-quarter outlooks will be to what degree consumers have pulled forward spending ahead of expected tariffs, and how much of a pass Street will give companies on second-quarter guidance.
As advertising spending is cyclical and depends, in part, on business confidence, Post expects some weakness in second-quarter brand advertising.
Post noted that the announced tariff pause could help soften the potential impact in the second quarter and drive some upside to his recently revised estimates, benefiting the entire sector.
Online media companies, including Pinterest Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PINS#NYSE">PINS</a>), Reddit Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>), and Snap Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>), which have less robust ad auctions and/or higher brand exposure, likely have the most to gain from an improving macro outlook.
Of the three, Post preferred Pinterest for a reduction in tariffs, given its exposure to home goods and fashion with favorable risk/reward. He noted that the group — including Meta Platforms Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) and Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) — was up between 10% and 25% initially on the tariff pause news, but the stocks remain well below Feb. 14 levels.
Read Next:
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Photo: Shutterstock

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Amazon, Wayfair, Pinterest Win Analyst Backing Due To Tariff Pause, Supply Chain Relief, Discretionary Spend Recovery

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Shares of companies in the braoder consumer discretionary sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

Date	Put/Call	Strike Price	Exp Date	DTE	Trade Vol	Day Vol	Vol / OI	OI	Trade Type	Sentiment
09:46 AMApr 01, 2025	CALL	$36.00	Apr 17, 2025	-5	5000	5000	98	5102	TRADE	BEARISH
10:59 AMMar 27, 2025	CALL	$35.00	Apr 17, 2025	-5	1430	1430	39	3644	TRADE	BULLISH

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