Snap (NYSE:SNAP) Bolsa

Snap

Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.

News

Offerings

Movers

SNAP

Las acciones de Snap bajan tras anunciar una oferta de bonos por 700 millones de dólares. ¿Cómo afectará esto a su futuro en bolsa?

Acciones de Snap (SNAP) caen tras anunciar oferta de bonos por $700M

Social Media

Meta y Snap caen ante posible orden ejecutiva para salvar TikTok en EE.UU.

Pre-Market Outlook

Markets

BMBL

TRIP

Evaluamos las acciones de telecomunicaciones más sobrevendidas, incluyendo Bumble, Tripadvisor y Snap, y sus oportunidades de compra.

3 acciones de telecomunicaciones que podrían dispararse más alto este trimestre

Snap Inc

SNAP ONE HLDGS CORP COM

Snap-on Inc

Morgan Stanley analyst Brian Nowak maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Equal-Weight and lowers the price target from $10 to $8.

Price Target

Analyst Ratings

Morgan Stanley Maintains Equal-Weight on Snap, Lowers Price Target to $8

On Wednesday, in the <a href="https://www.benzinga.com/tech/25/04/44780047/mark-zuckerbergs-empire-in-jeopardy-as-meta-faces-antitrust-battle-in-court">ongoing antitrust trial</a> against Meta Platforms, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), former COO Sheryl Sandberg testified about the company's efforts to block advertisements from potential competitors like Alphabet Inc.'s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) Google Plus, KakaoTalk, and LINE.
What Happened: During the trial, Sandberg addressed internal communications from 2011 and 2012 that the Federal Trade Commission (FTC) claims show Meta's efforts to block competitors from advertising on its platform, <a href="https://www.washingtonpost.com/technology/2025/04/16/meta-sheryl-sandberg-ftc/">reported</a> the Washington Post.
The FTC's lawyer, Susan Musser, questioned Sandberg about an email she sent to staff after Google launched Google Plus, in which she acknowledged that the new platform was Meta&#8217;s &#8220;real competition.&#8221;
See Also:&nbsp;<a href="https://www.benzinga.com/25/04/44778760/netflix-debuts-openai-backed-search-engine-that-lets-you-discover-movies-and-tv-shows-based-on-emotions-not-just-titles" target="_blank" rel="noreferrer noopener">Netflix Debuts OpenAI-Backed Search Engine That Lets You Discover Movies And TV Shows Based On Emotions, Not Just Titles</a>
Sandberg explained that her comments were intended to "rally the troops" in response to a much larger tech company launching a product strikingly similar to Facebook.
When questioned by Meta's lawyers, she added that she believed Meta faced other competitors both then and now, naming platforms like YouTube, Pinterest (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PINS#NYSE">PINS</a>), and eventually TikTok.
Earlier in the day, Zuckerberg <a href="https://www.benzinga.com/25/04/44807557/mark-zuckerberg-proposed-wiping-all-friends-connections-and-make-users-start-again-to-keep-facebook-culturally-relevant-antitrust-trial-reveals">returned to the witness stand</a> for the third time in as many days. He admitted that Meta's short-form video feature, Reels, is "pretty good," but quickly pointed out that TikTok still outpaces both Facebook and Instagram combined.
Subscribe to the&nbsp;<a href="https://bztechtrends.beehiiv.com/subscribe" target="_blank" rel="noreferrer noopener">Benzinga Tech Trends newsletter</a>&nbsp;to get all the latest tech developments delivered to your inbox.
Why It&#8217;s Important: The trial also revealed confidential conversations between Sandberg and Zuckerberg during their deliberations over the <a href="https://www.benzinga.com/markets/equities/24/04/38163559/if-you-invested-1000-in-meta-platforms-when-mark-zuckerberg-acquired-instagram-for-1b-in-2012-he">$1 billion purchase of Instagram</a>.
In a text message from spring 2012, Zuckerberg asked Sandberg if she believed the price was excessive, to which she replied, &#8220;Yes.&#8221;
When questioned by a Meta attorney about whether she still held that view, Sandberg said, "I think I was wrong. I think I was very wrong."
The FTC&#8217;s case against Meta is rooted in <a href="https://www.benzinga.com/25/04/44821791/meta-platforms-used-buy-or-bury-strategy-to-monopolize-social-media-ftc-says">allegations of a &#8220;buy or bury&#8221; strategy</a>.&nbsp;
The trial also revisited Meta&#8217;s past acquisition attempts, such as the $6 billion offer to acquire Snap Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>), <a href="https://www.benzinga.com/25/04/44832468/snapchat-rejection-resurfaces-as-mark-zuckerberg-defends-meta-in-ftc-trial-and-the-tech-mogul-still-thinks-he-couldve-done-it-better-we-would-have-accelerated-their-growth">which Zuckerberg defended</a>.
Price Action: On Wednesday, Meta shares dropped 3.68%, ending the trading day at $502.31, according to <a href="https://pro.benzinga.com/dashboard">Benzinga Pro data</a>.
The company currently holds a momentum score of 55.37% and a growth score of 74.89%, based on <a href="https://www.benzinga.com/quote/META">Benzinga's exclusive Edge Rankings</a>.
<a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound">Click here to see how Meta stacks up against</a> Snapchat, Alphabet, and other leading tech firms.
<figure class="wp-block-image size-full"><a href="https://www.benzinga.com/quote/META"><img decoding="async" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/17012650/Screenshot-2025-04-17-at-10.56.44%E2%80%AFAM.png" alt="" class="wp-image-875668" /></a></figure>
Read More:
<ul>
<li><a href="https://benzinga.com/news/25/04/44735140/most-people-dont-have-the-balls-to-do-it-says-mark-cuban-praising-musk-for-going-all-in-with-his-own-money-f" target="_blank" rel="noreferrer noopener">‘Most People Don't Have The Balls To Do It,' Says Mark Cuban, Praising Musk For Going ‘All In' With His Own Money For His Startups</a></li>
</ul>
Photo Courtesy: Markus Wissmann on Shutterstock.com
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Legal

Tech

Media

GOOG

GOOGL

PINS

Sheryl Sandberg Testimony In Meta Antitrust Trial Touches On Efforts To Stifle Ads From Google Plus, KakaoTalk — Mark Zuckerberg Says TikTok Bigger Than Facebook, Instagram Combined

More than a decade after Snap Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) turned down a multibillion-dollar buyout from Facebook, the failed deal is back in the spotlight as Mark Zuckerberg testifies in Meta Platforms Inc.'s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) <a href="https://www.benzinga.com/25/04/44805013/mark-zuckerberg-takes-the-stand-as-landmark-antitrust-trial-threatens-to-break-up-metas-137-trillion-empire-trial-will-show-what-every-17-year-old-in-the-world-knows-says-spokesperson">high-stakes antitrust trial</a>.
What Happened: On Tuesday, during his second day on the witness stand, Zuckerberg addressed a 2013 email in which he offered $6 billion to acquire Snapchat—double the <a href="https://www.benzinga.com/news/13/11/4077625/facebooks-3-billion-offer-rejected-by-snapchat">$3 billion previously reported</a>, according to <a href="https://www.businessinsider.com/mark-zuckerberg-meta-antitrust-trial-snapchat-buyout-bid-2025-4">a</a> report by Business Insider.
"I delivered the offer to Evan and he seemed to take it well," Zuckerberg wrote in the email, referencing Snap CEO Evan Spiegel. "He told me he thought he could get it done and that he'd call me back quickly."
The <a href="https://www.benzinga.com/markets/25/02/43557821/evan-spiegel-takes-a-shot-at-mark-zuckerberg-over-meta-copying-snapchats-features-on-instagram-and-facebook">deal never materialized</a>. Zuckerberg told the court he believed Snapchat "wasn't growing at the potential that it could" and added, "If we would have bought them, we would have accelerated their growth, but that's just speculation."
See Also:&nbsp;<a href="https://www.benzinga.com/25/04/44778760/netflix-debuts-openai-backed-search-engine-that-lets-you-discover-movies-and-tv-shows-based-on-emotions-not-just-titles" target="_blank" rel="noreferrer noopener">Netflix Debuts OpenAI-Backed Search Engine That Lets You Discover Movies And TV Shows Based On Emotions, Not Just Titles</a>
The Federal Trade Commission introduced the email as part of its argument that Meta pursued acquisitions like Instagram and WhatsApp to eliminate competition and maintain dominance in the social media space.
Snap spokesperson Monique Bellamy told the publication, "Anticompetitive behavior can often slow and thwart growth for smaller companies… Meta's attempt to buy Snap, and then egregiously copy its features, was an attempt to do just that."
While testifying, Zuckerberg acknowledged that Snapchat was and continues to be a significant competitor.
Why It's Important: The FTC's lawsuit could reshape the tech landscape. It accuses Meta of <a href="https://www.benzinga.com/25/04/44821791/meta-platforms-used-buy-or-bury-strategy-to-monopolize-social-media-ftc-says">using a "buy or bury"</a> strategy to suppress rivals, potentially forcing the company to divest Instagram and WhatsApp.
Meta denies wrongdoing, arguing it faces strong competition from platforms like TikTok and YouTube, the platform owned by Alphabet Inc.'s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) Google.
Subscribe to the&nbsp;<a href="https://bztechtrends.beehiiv.com/subscribe" target="_blank" rel="noreferrer noopener">Benzinga Tech Trends newsletter</a>&nbsp;to get all the latest tech developments delivered to your inbox.
The trial is <a href="https://www.benzinga.com/news/legal/25/04/44781970/star-trek-quoting-judge-boasberg-once-targeted-by-trump-could-decide-if-mark-zuckerbergs-meta-gets-to-keep-instagram">expected to last eight weeks</a>.
On Monday, the trial revealed internal strategies, such as Zuckerberg&#8217;s unexecuted plan to reset all Facebook users&#8217; connections in 2022, aimed at keeping the platform culturally relevant.
Price Action: On Tuesday, Meta's stock fell by 1.87%, closing at $521.51, according to <a href="https://pro.benzinga.com/dashboard">Benzinga Pro data</a>.
META holds a momentum rating of 60.72% and a growth rating of 74.91%, based on <a href="https://www.benzinga.com/quote/META">Benzinga's proprietary Edge Rankings</a>.
The Benzinga Growth score measures a stock's past earnings and revenue growth over various timeframes, emphasizing both consistent long-term performance and recent trends.
<a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound">Click here to see how it compares</a> to Snapchat, Alphabet, and other major companies.
<figure class="wp-block-image aligncenter size-full is-resized"><a href="https://www.benzinga.com/quote/META"><img decoding="async" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/16040327/Screenshot-2025-04-16-at-1.33.22%E2%80%AFPM.png" alt="" class="wp-image-873643" style="width:378px;height:auto" /></a></figure>
Read More:
<ul>
<li><a href="https://benzinga.com/news/25/04/44735140/most-people-dont-have-the-balls-to-do-it-says-mark-cuban-praising-musk-for-going-all-in-with-his-own-money-f" target="_blank" rel="noreferrer noopener">‘Most People Don&#8217;t Have The Balls To Do It,&#8217; Says Mark Cuban, Praising Musk For Going ‘All In&#8217; With His Own Money For His Startups</a></li>
</ul>
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: Poetra.RH / Shutterstock.com

Mark Zuckerberg Defends Meta In FTC Trial Over $6 Billion Offer To Acquire Snapchat: 'We Would Have Accelerated Their Growth'

Citigroup analyst Ronald Josey maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Neutral and lowers the price target from $13.5 to $9.

Citigroup Maintains Neutral on Snap, Lowers Price Target to $9

15 analysts have expressed a variety of opinions on Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) over the past quarter, offering a diverse set of opinions from bullish to bearish.
Summarizing their recent assessments, the table below illustrates the evolving sentiments in the past 30 days and compares them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">0</td>
<td align="right">4</td>
<td align="right">9</td>
<td align="right">2</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">4</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">3</td>
<td align="right">4</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts provide deeper insights through their assessments of 12-month price targets, revealing an average target of $12.0, a high estimate of $16.00, and a low estimate of $8.00. A negative shift in sentiment is evident as analysts have decreased the average price target by 13.04%. 
<img src="https://www.benzinga.com/files/images/story/2025/1744664452_0.png" alt="price target chart" />
<h2>Exploring Analyst Ratings: An In-Depth Overview</h2>
A clear picture of Snap's perception among financial experts is painted with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
&#x7C; Analyst &#x7C; Analyst Firm &#x7C; Action Taken &#x7C; Rating &#x7C;Current Price Target&#x7C; Prior Price Target &#x7C; 
&#x7C;--------------------&#x7C;--------------------&#x7C;---------------&#x7C;-----------------&#x7C;--------------------&#x7C;--------------------&#x7C; 
&#x7C;Eric Sheridan &#x7C;Goldman Sachs &#x7C;Lowers &#x7C;Neutral &#x7C; $9.50&#x7C;$13.50 &#x7C; 
&#x7C;Lloyd Walmsley &#x7C;UBS &#x7C;Lowers &#x7C;Neutral &#x7C; $9.00&#x7C;$14.00 &#x7C; 
&#x7C;Thomas Champion &#x7C;Piper Sandler &#x7C;Lowers &#x7C;Neutral &#x7C; $10.00&#x7C;$13.00 &#x7C; 
&#x7C;Justin Post &#x7C;B of A Securities &#x7C;Lowers &#x7C;Neutral &#x7C; $10.50&#x7C;$14.50 &#x7C; 
&#x7C;Doug Anmuth &#x7C;JP Morgan &#x7C;Lowers &#x7C;Underweight &#x7C; $8.00&#x7C;$10.00 &#x7C; 
&#x7C;Ken Gawrelski &#x7C;Wells Fargo &#x7C;Lowers &#x7C;Equal-Weight &#x7C; $9.00&#x7C;$11.00 &#x7C; 
&#x7C;Devin Ryan &#x7C;JMP Securities &#x7C;Lowers &#x7C;Market Outperform&#x7C; $14.00&#x7C;$16.00 &#x7C; 
&#x7C;Shyam Patil &#x7C;Susquehanna &#x7C;Raises &#x7C;Neutral &#x7C; $13.00&#x7C;$12.00 &#x7C; 
&#x7C;Doug Anmuth &#x7C;JP Morgan &#x7C;Lowers &#x7C;Underweight &#x7C; $10.00&#x7C;$11.00 &#x7C; 
&#x7C;Ronald Josey &#x7C;Citigroup &#x7C;Raises &#x7C;Neutral &#x7C; $13.50&#x7C;$13.00 &#x7C; 
&#x7C;Justin Post &#x7C;B of A Securities &#x7C;Raises &#x7C;Neutral &#x7C; $14.50&#x7C;$14.00 &#x7C; 
&#x7C;Ken Gawrelski &#x7C;Wells Fargo &#x7C;Lowers &#x7C;Equal-Weight &#x7C; $11.00&#x7C;$15.00 &#x7C; 
&#x7C;David Turkaly &#x7C;JMP Securities &#x7C;Maintains &#x7C;Market Outperform&#x7C; $16.00&#x7C;$16.00 &#x7C; 
&#x7C;Greg Miller &#x7C;JMP Securities &#x7C;Maintains &#x7C;Market Outperform&#x7C; $16.00&#x7C;$16.00 &#x7C; 
&#x7C;Brian Pitz &#x7C;BMO Capital &#x7C;Lowers &#x7C;Outperform &#x7C; $16.00&#x7C;$18.00 &#x7C;
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts adapt their recommendations to changing market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their response to recent developments related to Snap. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Analysts unravel qualitative evaluations for stocks, ranging from 'Outperform' to 'Underperform'. These ratings offer insights into expectations for the relative performance of Snap compared to the broader market.</li>
<li>Price Targets: Analysts gauge the dynamics of price targets, providing estimates for the future value of Snap's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
Analyzing these analyst evaluations alongside relevant financial metrics can provide a comprehensive view of Snap's market position. Stay informed and make data-driven decisions with the assistance of our Ratings Table.
<a href="https://www.benzinga.com/quote/SNAP/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Snap analyst ratings.</a>
<h2>Discovering Snap: A Closer Look</h2>
Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
<h3>Understanding the Numbers: Snap's Finances</h3>
Market Capitalization: Indicating a reduced size compared to industry averages, the company's market capitalization poses unique challenges.
Revenue Growth: Snap's remarkable performance in 3M is evident. As of 31 December, 2024, the company achieved an impressive revenue growth rate of 14.4%. This signifies a substantial increase in the company's top-line earnings. When compared to others in the Communication Services sector, the company excelled with a growth rate higher than the average among peers.
Net Margin: Snap's financial strength is reflected in its exceptional net margin, which exceeds industry averages. With a remarkable net margin of 0.58%, the company showcases strong profitability and effective cost management.
Return on Equity (ROE): Snap's ROE is below industry averages, indicating potential challenges in efficiently utilizing equity capital. With an ROE of 0.39%, the company may face hurdles in achieving optimal financial returns.
Return on Assets (ROA): Snap's ROA is below industry averages, indicating potential challenges in efficiently utilizing assets. With an ROA of 0.12%, the company may face hurdles in achieving optimal financial returns.
Debt Management: Snap's debt-to-equity ratio surpasses industry norms, standing at 1.73. This suggests the company carries a substantial amount of debt, posing potential financial challenges.
<h2>Analyst Ratings: Simplified</h2>
Benzinga tracks 150 analyst firms and reports on their stock expectations. Analysts typically arrive at their conclusions by predicting how much money a company will make in the future, usually the upcoming five years, and how risky or predictable that company's revenue streams are.
Analysts attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish their ratings on stocks. Analysts typically rate each stock once per quarter or whenever the company has a major update.
Some analysts publish their predictions for metrics such as growth estimates, earnings, and revenue to provide additional guidance with their ratings. When using analyst ratings, it is important to keep in mind that stock and sector analysts are also human and are only offering their opinions to investors.
Breaking: Wall Street's Next Big Mover
Benzinga's #1 analyst just identified a stock poised for explosive growth. This under-the-radar company could surge 200%+ as major market shifts unfold. <a href="https://www.benzinga.com/premium/ideas/turning-point-trader-checkout-2/?t=Tu1tu3arja3be22tu36&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantag">Click here for urgent details</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

15 Analysts Assess Snap: What You Need To Know

Goldman Sachs analyst Eric Sheridan maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Neutral and lowers the price target from $13.5 to $9.5.

Goldman Sachs Maintains Neutral on Snap, Lowers Price Target to $9.5

UBS analyst Lloyd Walmsley maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Neutral and lowers the price target from $14 to $9.

UBS Maintains Neutral on Snap, Lowers Price Target to $9

<a href="https://www.theinformation.com/articles/bytedance-developing-ai-smart-glasses" title="https://www.theinformation.com/articles/bytedance-developing-ai-smart-glasses">https://www.theinformation.com/articles/bytedance-developing-ai-smart-glasses</a>

ORCL

'ByteDance Is Developing AI Smart Glasses' - The Information

TikTok has reportedly laid off some of its U.S.-based e-commerce governance and experience team, just days after President Donald Trump <a href="https://in.benzinga.com/25/04/44655624/trumps-tariff-hike-pushes-back-tiktok-us-deal-as-china-opposes-the-sale-extending-the-deadline-for-bytedances-divestment">extended the deadline</a> for parent company ByteDance to divest its U.S. operations.
What Happened: The layoffs affected members of the Governance and Experience team, which handles marketplace safety, seller compliance, and intellectual property protection within TikTok Shop, <a href="https://www.businessinsider.com/tiktok-lays-off-staff-ecommerce-restructuring-2025-4">reported</a> Business Insider, citing five employees at the company.&nbsp;The total number of job cuts is yet unclear.
TikTok's e-commerce unit has been under scrutiny from global leadership after falling short of expectations. In February, top executive Bob Kang criticized the team during an all-hands meeting, and several employees received low performance review scores in March, leading to severance-based exits or performance improvement plans.
See Also:&nbsp;<a href="https://www.benzinga.com/25/04/44641631/trumps-reciprocal-tariffs-threaten-to-derail-big-techs-billion-dollar-ai-infrastructure-plans-analysts-warn-stargate-was-already-unlikely-to-get-to-that-scale" target="_blank" rel="noreferrer noopener">Trump's Reciprocal Tariffs Threaten To Derail Big Tech's Billion-Dollar AI Infrastructure Plans, Analyst Singles Out This OpenAI-Linked Project As Likely To Get Hit</a>
This round of layoffs follows earlier cuts in February to TikTok's global trust and safety team, which oversees broader content moderation.
TikTok did not immediately respond to <a href="https://pro.benzinga.com/dashboard">Benzinga's</a> request for comments.
Why It Matters: The move coincides with fresh uncertainty about TikTok's future in the U.S. Last week, Trump extended the deadline for ByteDance to divest TikTok, giving the company an additional 75 days. The previous deadline had expired Saturday.
A deal had reportedly been approved by ByteDance, the U.S. government, and new American investors but collapsed after Trump imposed steep new tariffs on Chinese goods, prompting Beijing to withhold approval.
Subscribe to the&nbsp;<a href="https://bztechtrends.beehiiv.com/subscribe" target="_blank" rel="noreferrer noopener">Benzinga Tech Trends newsletter</a>&nbsp;to get all the latest tech developments delivered to your inbox.
In January, ahead of TikTok's initially proposed ban date, Wall Street analysts <a href="https://markets.businessinsider.com/news/stocks/tiktok-ban-stock-winners-alternatives-meta-alphabet-youtube-snap-reddit-2025-1">identified</a> three stocks that could <a href="https://www.benzinga.com/tech/25/01/43072303/mark-zuckerberg-stands-to-gain-from-tiktoks-us-ban-analysis-shows-meta-could-reap-billions-in-ad-revenue">experience significant gains</a>: Meta Platforms, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), Snap Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) and Alphabet Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>).
Meta is widely seen as the top contender to benefit from a TikTok ban. Morgan Stanley analysts suggest that the company stands to gain the most, noting that if just 10% of TikTok users in the U.S. shift their screen time to Meta&#8217;s apps, it could boost Meta's 2026 earnings-per-share (EPS) by approximately $0.60—raising its estimate to around $30 per share.
Deutsche Bank analysts see Snap as the company with the most to gain in terms of percentage upside.
YouTube, Alphabet's video platform, also stands to benefit—especially its short-form content segment. Morgan Stanley estimates that if YouTube manages to draw in 10% of TikTok's screen time, it could see an additional $750 million in ad revenue, representing a 2% lift for YouTube's projected 2026 ad revenue. That would equate to a modest 0.3% increase in Alphabet's total advertising income.
Meta holds a strong growth score of 74.91% based on Benzinga Edge Stock Rankings. You can see how it compares to Snap, Alphabet, and other <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound">companies by clicking here</a>.
<figure class="wp-block-image size-full"><a href="https://www.benzinga.com/quote/META"><img decoding="async" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/10223331/Screenshot-2025-04-11-at-8.03.26%E2%80%AFAM.png" alt="" class="wp-image-867060" /></a></figure>
Check out more of Benzinga&#8217;s Consumer Tech coverage by&nbsp;<a href="https://www.benzinga.com/topic/consumer-tech" target="_blank" rel="noreferrer noopener">following this link</a>.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/markets/25/01/43373775/tim-cook-praises-chinas-deepseek-for-driving-efficiency-stresses-apples-prudent-and-deliberate-approach-toward-capital-expenditure" target="_blank" rel="noreferrer noopener">Tim Cook Praises China's DeepSeek For Driving Efficiency, Stresses Apple's ‘Prudent And Deliberate' Approach Toward Capital Expenditure</a></li>
</ul>
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

TikTok E-Commerce Team Reportedly Hit With Layoffs Days After Trump's ByteDance Deadline Reset

BofA Securities analyst Justin Post noted Thursday that President Donald Trump announced a 90-day pause on reciprocal tariffs, keeping the 10% baseline in place. Per Trump, the pause comes after 75-plus countries called U.S. officials to negotiate trade agreements, even as he hiked tariffs on Chinese imports to 125% in response to China's 84% rate on U.S. goods.
The Nasdaq jumped over 12% as investors recalibrated tariff and recession fears. Talks are underway with key Asian partners like Vietnam (tariff at 46%), Japan (24%) and India (26%), with Treasury Secretary Scott Bessent set to meet them soon, per Bloomberg. While China tariffs remain a risk, broader negotiations could help online retailers stabilize supply chains.
Also Read: <a target="_blank" href="https://www.benzinga.com/analyst-ratings/price-target/25/04/44718635/amazon-faces-tariff-turbulence-but-analyst-sees-favorable-trends" rel="noreferrer noopener">Amazon Faces Tariff Turbulence But Analyst Sees Favorable Trends</a>
In the case where the Street can anticipate a resolution to all tariff issues over the next 12-18 months, Post noted the most significant opportunity for more discretionary names in his e-commerce coverage group — ACV Auctions Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACVA#NYSE">ACVA</a>), Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>), Wayfair Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/W#NYSE">W</a>) — that have been hardest hit over the past three weeks.
Amazon&#8217;s retail does have significant exposure to China (China sellers could be over 30% of third-party sellers), but pauses on tariffs in other countries will allow for product substitution. Key questions for first-quarter earnings and second-quarter outlooks will be to what degree consumers have pulled forward spending ahead of expected tariffs, and how much of a pass Street will give companies on second-quarter guidance.
As advertising spending is cyclical and depends, in part, on business confidence, Post expects some weakness in second-quarter brand advertising.
Post noted that the announced tariff pause could help soften the potential impact in the second quarter and drive some upside to his recently revised estimates, benefiting the entire sector.
Online media companies, including Pinterest Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PINS#NYSE">PINS</a>), Reddit Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>), and Snap Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>), which have less robust ad auctions and/or higher brand exposure, likely have the most to gain from an improving macro outlook.
Of the three, Post preferred Pinterest for a reduction in tariffs, given its exposure to home goods and fashion with favorable risk/reward. He noted that the group — including Meta Platforms Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) and Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) — was up between 10% and 25% initially on the tariff pause news, but the stocks remain well below Feb. 14 levels.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/trading-ideas/25/04/44672618/trump-tariffs-to-hurt-nike-under-armour-vf-are-ralph-lauren-foot-locker-safer-bets" target="_blank" rel="noreferrer noopener">Trump Tariffs To Hurt Nike, Under Armour, VF: Are Ralph Lauren, Foot Locker Safer Bets?</a></li>
</ul>
Photo: Shutterstock

Trading Ideas

ACVA

AMZN

RDDT

Amazon, Wayfair, Pinterest Win Analyst Backing Due To Tariff Pause, Supply Chain Relief, Discretionary Spend Recovery

k<a href="https://www.theinformation.com/articles/bytedances-2024-revenue-shows-importance-tiktok">https://www.theinformation.com/articles/bytedances-2024-revenue-shows-importance-tiktok</a>

'ByteDance's 2024 Revenue Shows Importance of TikTok' - The Information

WIIM

Snap shares are trading lower after Piper Sandler cut its price target on the stock from $13 to $10.

Piper Sandler analyst Thomas Champion maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Neutral and lowers the price target from $13 to $10.

Piper Sandler Maintains Neutral on Snap, Lowers Price Target to $10

ABLV

ASTS

CARS

CMCSA

CPOP

DJTWW

FWONA

GIFT

GSAT

GXAI

KRKR

LUMN

NFLX

NIPG

RBLX

ROKU

SATS

SPOT

STBX

Telecom Argentina Stet - France Telecom S.A.

TRUE

TZOO

VEON

Shares of companies within the broader communication services sector are trading higher following President Trump's decision to implement a 90-day pause on reciprocal tariffs for all countries except China.

B of A Securities analyst Justin Post maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Neutral and lowers the price target from $14.5 to $10.5.

B of A Securities Maintains Neutral on Snap, Lowers Price Target to $10.5

JP Morgan analyst Doug Anmuth maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Underweight and lowers the price target from $10 to $8.

JP Morgan Maintains Underweight on Snap, Lowers Price Target to $8

FWONK

MDIA

TNMG

Shares of companies within the broader communication services sectors are trading lower as global markets continue to decline following President Trump's announcement of sweeping tariffs.

Contracts

Global

President Trump Says Have Made Tremendous Progress On TikTok Deal; I Am Signing An Executive Order To Keep TikTok Up And Running For An Additional 75 Days; Hope To Continue Working In Good Faith With China; We Do Not Want TikTok To "Go Dark."; We Look Forward To Working With TikTok And China To Close The Deal

Imagine walking into your new job, and before figuring out where the coffee machine is, you&#8217;re told to pitch an idea. No Context, no prep, just an idea—on-the-spot brainstorming.
That&#8217;s precisely how things go at Snap Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>). CEO Evan Spiegel recently shared on<a href="https://www.youtube.com/watch?v=rBM6lGk4-fk"> &#8220;The Diary of a CEO" podcast</a> that new designers are expected to present an idea on day one despite knowing little about what the company is working on.
Don't Miss:
<ul>
<li>‘Scrolling To UBI' — Deloitte's #1 fastest-growing software company allows users to earn money on their phones. <a href="https://www.benzinga.com/money/mode-mobile-2">You can invest today for just $0.26/share with a $1000 minimum.</a></li>
<li><a href="https://www.benzinga.com/money/startengine-own">The $1.3 billion startup investment boom: How this company's explosive growth is opening doors for everyday investors with a new $500 minimum</a></li>
</ul>
<h2 class="wp-block-heading">Creativity Hack or Chaos in Disguise?</h2>
Spiegel believes the shock factor works. His logic? If you bomb early, the fear of failure fades fast. &#8220;Ninety-nine percent of ideas are not good—but 1% is,&#8221; he said on the podcast, adding that cranking out as many ideas as possible is the best way to find the winners.
Not everyone agrees. Award-winning keynote speaker on creativity and innovation, artificial intelligence, and sustainability, James Taylor, said on his &#8220;<a href="https://www.jamestaylor.me/the-secret-process-of-idea-development/">SuperCreativity Podcast</a>, &#8221;&nbsp;
&#8220;Ideas don&#8217;t arrive fully formed; they go through layers, stages—what I like to call the five levels of an idea.&#8221; He emphasizes that ideas evolve through stages of refinement before reaching their full potential.&nbsp;
He adds that the process begins in a &#8216;'Sacred Space'&#8217; of personal reflection, progresses through sharing with trusted individuals and broader social testing, advances to public experimentation via short-form content, and culminates on the &#8216;Big Stage&#8217; where the idea is fully developed and ready for widespread presentation.&nbsp;
Trending: Hasbro, MGM, and Skechers trust this AI marketing firm — <a href="https://www.benzinga.com/money/rad-intel">invest pre-IPO from $0.55 per share now</a>.
Amy Edmondson, a professor of leadership and management at Harvard Business School, raised similar concerns.&nbsp;
In a 2024 <a href="https://www.peoplematters.in/article/leadership/dont-be-afraid-to-be-wrong-amy-edmondson-40518">People Matters</a> interview titled &#8220;From Failing Fast to Failing Smart,&#8221; Edmondson explores how "intelligent failures" can drive learning and innovation in today's volatile work environment, emphasizing that leaders must build safe spaces for experimentation while maintaining accountability.
She explains that psychological safety isn't about lowering standards but rather enabling smart risk‑taking and continuous improvement.&nbsp;
Snap has always embraced risk. The company was the first to introduce disappearing photos and videos, setting the stage for the &#8220;Stories&#8221; format that later spread to Instagram, Facebook, and YouTube.
That willingness to take chances has led to big wins—but also a few flops. Snap introduced Spectacles, camera-equipped sunglasses, in 2016. However, the company overestimated demand, leading to a $40 million loss due to unsold inventory and order cancellations.
See Also: This platform is reshaping how you invest in private companies —<a href="https://www.benzinga.com/money/kingscrowd-adv"> and you can be a part of it for $0.18 per share</a>
And in 2018, a Snapchat redesign was so disliked that 1.2 million users signed a petition to change it back. None of this seems to rattle Spiegel.&nbsp;
He even poked fun at how Instagram keeps copying Snapchat&#8217;s features. At one point, his LinkedIn bio jokingly read, &#8220;VP Product @ Meta.&#8221; It turns out that it was an inside joke from a Snap employee, but the message was clear: they knew the competition was watching.
Some argue that Snap&#8217;s first-day challenge is a great way to push employees past their fears. Others say it&#8217;s just unnecessary stress. According to<a href="https://www.project.co/communication-statistics/"> Project Co&#8217;s Communication Statistics 2025</a> report, 43% of survey respondents have experienced burnout, stress, and fatigue due to workplace communication and guidance issues.
Then again, some of the world&#8217;s most successful companies swear by high-pressure environments. Elon Musk, for example, is famous for setting impossible deadlines at Tesla, believing urgency leads to breakthroughs. &#8220;If something is important enough, you do it even if the odds are not in your favor,&#8221; he said in an interview with <a href="https://www.youtube.com/watch?v=23GzpbNUyI4">"60 Minutes"</a> in 2012.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/money/vatom-adv">Invest in the Future of Digital Engagement. Own a Piece of the $100 Billion Metaverse Today for Just $500.</a></li>
<li>Inspired by Uber and Airbnb &#8211; Deloitte's fastest-growing software company is transforming 7 billion smartphones into income-generating assets &#8211; <a href="https://www.benzinga.com/money/mode-mobile-2">with $1,000 you can invest at just $0.26/share!</a></li>
</ul>

Snap CEO Evan Spiegel Says New Hires Must Pitch On Day One—'No Context, No Prep, Just An Idea!'

Shares of companies within the broader communication services sector are trading lower as markets react to President Trump's announcement of sweeping tariffs.

Press Releases

INVESTOR ALERT: Law Offices of Howard G. Smith Announces Investigation of Snap Inc. (SNAP) on Behalf of Investors

General

Zefr Partners with Snap to Launch Brand Safety and Suitability Measurement Solution

Snap Inc. Announces Third Quarter 2024 Financial Results

Snap Inc. Announces Date of Fourth Quarter and Full Year 2024 Results Conference Call

Snap Inc. Announces Fourth Quarter and Full Year 2024 Financial Results

Snap Inc. Files Annual Report on Form 10-K

Snap Announces Proposed Private Offering of $700 Million of Senior Notes Due 2033

Snap Announces Pricing of Upsized Offering of $1.5 Billion of Senior Notes Due 2033

Later Announces Partnership with Snap Inc. Delivering the Industry's Most Comprehensive Integration for Social and Influencer Marketing

Snap Inc. Announces Date of First Quarter 2025 Results Conference Call

Autohome Inc. American Depositary Shares, each representing four class A ordinary shares.

Autohome

Baidu, Inc. - American Depositary Shares, each representing 8 ordinary share

Baidu

Bilibili Inc. - American Depositary Shares

Bilibili

KANZHUN LIMITED - American Depository Shares

Kanzhun

CarGurus

Trump Media & Technology Group Corp. - Common Stock

Trump Media & Tech Gr

Trump Media & Technology Group Corp. - Warrants

FuboTV

Alphabet

Grindr

JOYY

Match Group

Pinterest

Reddit

Rumble

Tripadvisor

Weibo Corporation - American Depositary Shares

Weibo

WEBTOON Entertainment Inc. - Common stock

Webtoon Entertainment

Yalla Group Limited American Depositary Shares, each representing one Class A Ordinary Share

Comments

Snap

Noticias

SOCIO/CONTRIBUIDOR

BENZINGA GLOBAL