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Snap

Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.

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News

SNAP

Snap supera expectativas de ingresos y usuarios, pero cae un 13 % por no ofrecer guía para el segundo trimestre.

Snap (SNAP) cae un 13% pese a superar expectativas: incertidumbre publicitaria pesa en la acción

Jakarta,-,February,03,2023:,Snapchat,Mobile,App,And,Icon,Seen

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WIIM

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Reiteration

Analyst Ratings

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Trading Ideas

GOOG

GOOGL

Snap (SNAP) supera expectativas de Wall Street pero no ofrece guía para segundo trimestre

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PINS

Las acciones de Pinterest caen 4,45 % tras el informe de Snap, que inquietó al mercado sobre la salud del negocio publicitario digital.

Pinterest cae más del 4% arrastrada por Snap: preocupa el futuro de la publicidad digital

Snap Inc

SNAP ONE HLDGS CORP COM

Snap-on Inc

<h2 class="wp-block-heading">Zinger Points:</h2>
<ul class="wp-block-list">
<li>TikTok is developing photo messaging despite internal warnings about potential sextortion risks, according to leaked documents.</li>
<li>ByteDance&#8217;s planned IPO faces new hurdles as U.S. lawmakers escalate scrutiny over teen safety.</li>
<li>The feature challenges Snap Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) but lacks its robust safety measures, internal sources suggest.</li>
</ul>
TikTok is reportedly developing a new feature that would allow users aged 16 and above in the U.S. to share photos privately via direct messages. While still in testing, the feature has sparked internal concerns over safety risks, particularly the potential for abuse in the form of sextortion — a growing threat on social platforms targeting minors.
According to <a href="https://www.theinformation.com/articles/tiktok-working-photo-messaging-feature-despite-employee-concerns-sextortion">The Information</a>, some TikTok employees have raised concerns that introducing disappearing photos in direct messages could increase the risk of sextortion and other forms of abuse. Internal discussions cited by the report highlight doubts over the platform's readiness to manage potential misuse, especially given that the feature may lack safeguards already implemented by rivals, such as nudity detection and stricter age verification.
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<li>Hasbro, MGM, and Skechers trust this AI marketing firm — <a href="https://www.benzinga.com/money/rad-intel">Invest before it's too late.</a></li>
<li>‘Scrolling To UBI' — Deloitte's #1 fastest-growing software company allows users to earn money on their phones. <a href="https://www.benzinga.com/money/mode-mobile-2">You can invest today for just $0.30/share with a $1000 minimum.</a></li>
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<h2 class="wp-block-heading">Rising Threat of Sextortion on Social Media</h2>
The timing is particularly sensitive. Sextortion Scams, where minors are coerced into sharing explicit content and then blackmailed, are on the rise globally. <a href="https://www.theguardian.com/us-news/2025/may/11/sextortion-nigeria-bm-boys-tiktok">The Guardian</a> reported that organized groups like Nigeria's so-called "BM Boys" use platforms such as TikTok and Instagram to target teenage boys, often resulting in devastating outcomes such as suicide.
U.S. law enforcement and child advocacy groups have raised similar alarms. The National Center for Missing and Exploited Children <a href="https://www.missingkids.org/theissues/sextortion">has tracked</a> a more than 300% spike in sextortion reports since 2021, mostly involving boys aged 14 to 17, emphasizing the importance of robust safety measures on social media platforms.
Trending: Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing — <a href="https://www.benzinga.com/money/boxabl-scaling-fast-from-spacex-orders-to-600-homes-built-this-60k-foldable-home-may-be-the-future-of-housing">this is your last chance to become an investor for $0.80 per share.</a>
<h2 class="wp-block-heading">How Rivals Are Responding</h2>
Other tech giants have responded to rising concerns with a wave of new safety tools:
<ul class="wp-block-list">
<li>Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) said it has <a href="https://about.fb.com/news/2024/10/instagram-campaign-protect-teens-sextortion-scams/">introduced</a> features that blur nudity in direct messages sent to teens and restricts unsolicited adult contact on Instagram.</li>
<li>Snap said it has<a href="https://values.snap.com/news/new-features-to-help-protect-our-community"> introduced</a> new safety tools designed to detect and prevent sextortion attempts, including enhanced friend request protections, in-app alerts for suspicious activity, and expanded parental controls.</li>
<li>Discord, often criticized for lax moderation, <a href="https://discord.com/safety/how-discord-leverages-machine-learning-to-fight-csam">is rolling out</a> machine learning models to detect and intercept potentially exploitative material shared through its messaging systems.</li>
</ul>
TikTok has yet to announce any new safety measures linked to its upcoming messaging feature, The Information reported.
<h2 class="wp-block-heading">ByteDance's $300 Billion Balancing Act</h2>
The renewed scrutiny over TikTok's safety practices comes as parent company ByteDance moves closer to a potential 2025 IPO. Analysts say the company's valuation could reach $300 billion, amid continued pressure from U.S. lawmakers <a href="https://www.benzinga.com/news/24/11/42027476/bytedance-valuation-soars-to-300b-despite-threat-of-us-tiktok-ban">over TikTok's operations</a>. However, unresolved safety concerns—particularly those involving minors—could complicate its pitch to regulators and institutional investors.
See Also: The team behind $6B+ in licensing deals is now building the next billion-dollar IP empire — <a href="https://www.benzinga.com/money/elf-labs-ym?v=123">invest early at $2.25/share.</a>
The Federal Trade Commission has already intensified its focus on online platforms&#8217; role in child exploitation, and lawmakers in the U.S. continue to push for TikTok to sever its ties with its Beijing-based parent.
<h2 class="wp-block-heading">Bottom Line</h2>
TikTok must balance growth and innovation with safety investments as it enters Snapchat&#8217;s core territory. With ByteDance&#8217;s IPO timeline at stake, the coming months will show whether TikTok can replicate its short-form video success in photo sharing without inviting <a href="https://in.benzinga.com/markets/equities/24/07/39945781/meta-cracks-down-on-nigerian-yahoo-boys-in-massive-sextortion-scam-purge-bans-63k-accounts">Meta-scale regulatory backlash</a>.
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Image: Shutterstock

TikTok Tests Photo Messaging Despite Internal Warnings Over Sextortion Risks—Could It Hurt Parent ByteDance's IPO Plans?

Loop Capital analyst Rob Sanderson maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Buy and lowers the price target from $16 to $12.

Loop Capital Maintains Buy on Snap, Lowers Price Target to $12

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Shares of companies within the broader communication services sector are trading higher amid overall market strength after the US and China agreed to a temporary reduction in most tariffs on each other's goods.

On Thursday, Instagram CEO Adam Mosseri's testimony revealed how TikTok's <a href="https://benzinga.com/25/04/44821791/meta-platforms-used-buy-or-bury-strategy-to-monopolize-social-media-ftc-says">explosive rise forced</a> the Meta Platforms, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>)-owned app into a fight for survival.
What Happened: Mosseri testified in the Federal Trade Commission's <a href="https://www.benzinga.com/tech/25/04/45112477/exclusive-if-meta-is-forced-to-divest-instagram-whatsapp-or-facebook-43-pick-this-standout">antitrust case against Meta</a>, where the U.S. government claims the tech giant has illegally monopolized the social networking market.
The trial detailed how, when Mosseri took over Instagram in 2018, the app was facing worrisome drops in user engagement, largely due to competition from ByteDance-owned TikTok. By 2019, internal estimates showed that 23% of Instagram's declining U.S. time spent could be attributed directly to TikTok.
"We can't explain it all, but what's clear at this point is that we need to adapt, and do so quickly," Mosseri wrote to his team in March 2020.
In his testimony at DC courts, Instagram&#8217;s boss said, "You're either growing, or you're slowly dying."
Instagram's comeback came largely through improving its Reels product with better AI-driven recommendations. But TikTok remains "the fiercest competition that we have faced," the report noted.
Interestingly, in his testimony, Mosseri noted that while TikTok used to offer a passive, lean-back viewing experience, it has now become "every bit as participatory as we are," even rolling out features to strengthen friend connections.
Why It's Important: The testimony comes at a pivotal moment as the FTC argues that Meta's dominance in personal social networking — a market that includes apps like Instagram and Snapchat by Snap Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) — is stifling competition.
Meta has argued against the <a href="https://www.benzinga.com/general/social-media/24/11/42177636/meta-heads-to-trial-over-instagram-whatsapp-acquisitions">antitrust allegations</a>, highlighting competition from TikTok and YouTube, which is owned by Alphabet Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>).
While Meta has claimed in court that entertainment has eclipsed social connections in its business, Mosseri's comments on Thursday highlight that friend-based engagement remains a key differentiator for Instagram, the report said.
Price Action: Meta&#8217;s shares slipped 0.015% in after-hours trading, settling at $597.92, according to <a href="https://pro.benzinga.com/dashboard">Benzinga Pro data</a>.
The company holds a momentum score of 82.95% and a growth score of 76.10%, as per Benzinga's exclusive Edge Rankings. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound" target="_blank" rel="noreferrer noopener">Click here to see how Meta stacks up against</a>&nbsp;Snapchat, Alphabet and others.
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Photo Courtesy: Koshiro K On Shutterstock.com
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Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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Instagram CEO Adam Mosseri Testimony Reveals TikTok Led To Worrisome Engagement Drop For Meta's Platform: 'You're Either Growing, Or You're Slowly Dying'

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Below are some instances of options activity happening in the Communication Services sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>GOOG</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/09/25</td>
<td>$155.00</td>
<td>$27.6K</td>
<td>528</td>
<td>33.6K</td>
</tr>
<tr>
<td>GOOGL</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/09/25</td>
<td>$150.00</td>
<td>$49.3K</td>
<td>642</td>
<td>29.8K</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/09/25</td>
<td>$1140.00</td>
<td>$25.6K</td>
<td>1.0K</td>
<td>2.4K</td>
</tr>
<tr>
<td>META</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/09/25</td>
<td>$587.50</td>
<td>$165.6K</td>
<td>1.4K</td>
<td>1.6K</td>
</tr>
<tr>
<td>SPHR</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>05/16/25</td>
<td>$32.50</td>
<td>$33.9K</td>
<td>253</td>
<td>958</td>
</tr>
<tr>
<td>SNAP</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$9.00</td>
<td>$27.5K</td>
<td>6.8K</td>
<td>728</td>
</tr>
<tr>
<td>PINS</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>06/18/26</td>
<td>$25.00</td>
<td>$150.5K</td>
<td>447</td>
<td>351</td>
</tr>
<tr>
<td>TTD</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/16/25</td>
<td>$57.00</td>
<td>$42.7K</td>
<td>524</td>
<td>191</td>
</tr>
<tr>
<td>SE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$140.00</td>
<td>$27.1K</td>
<td>1.2K</td>
<td>59</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• For GOOG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>), we notice a call option sweep that happens to be bullish, expiring in 2 day(s) on May 9, 2025. This event was a transfer of 221 contract(s) at a $155.00 strike. This particular call needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $27.6K, with a price of $126.0 per contract. There were 528 open contracts at this strike prior to today, and today 33617 contract(s) were bought and sold. 
• Regarding GOOGL (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>), we observe a call option trade with bearish sentiment. It expires in 2 day(s) on May 9, 2025. Parties traded 184 contract(s) at a $150.00 strike. The total cost received by the writing party (or parties) was $49.3K, with a price of $268.0 per contract. There were 642 open contracts at this strike prior to today, and today 29822 contract(s) were bought and sold. 
• For NFLX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), we notice a call option trade that happens to be bearish, expiring in 2 day(s) on May 9, 2025. This event was a transfer of 10 contract(s) at a $1140.00 strike. The total cost received by the writing party (or parties) was $25.6K, with a price of $2568.0 per contract. There were 1024 open contracts at this strike prior to today, and today 2478 contract(s) were bought and sold. 
• Regarding META (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), we observe a call option trade with bearish sentiment. It expires in 2 day(s) on May 9, 2025. Parties traded 120 contract(s) at a $587.50 strike. The total cost received by the writing party (or parties) was $165.6K, with a price of $1380.0 per contract. There were 1461 open contracts at this strike prior to today, and today 1693 contract(s) were bought and sold. 
• For SPHR (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPHR#NYSE">SPHR</a>), we notice a call option sweep that happens to be neutral, expiring in 9 day(s) on May 16, 2025. This event was a transfer of 424 contract(s) at a $32.50 strike. This particular call needed to be split into 40 different trades to become filled. The total cost received by the writing party (or parties) was $33.9K, with a price of $80.0 per contract. There were 253 open contracts at this strike prior to today, and today 958 contract(s) were bought and sold. 
• Regarding SNAP (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>), we observe a put option trade with bullish sentiment. It expires in 135 day(s) on September 19, 2025. Parties traded 164 contract(s) at a $9.00 strike. The total cost received by the writing party (or parties) was $27.5K, with a price of $168.0 per contract. There were 6837 open contracts at this strike prior to today, and today 728 contract(s) were bought and sold. 
• For PINS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PINS#NYSE">PINS</a>), we notice a put option trade that happens to be neutral, expiring in 407 day(s) on June 18, 2026. This event was a transfer of 350 contract(s) at a $25.00 strike. The total cost received by the writing party (or parties) was $150.5K, with a price of $430.0 per contract. There were 447 open contracts at this strike prior to today, and today 351 contract(s) were bought and sold. 
• For TTD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTD#NASDAQ">TTD</a>), we notice a put option sweep that happens to be bullish, expiring in 9 day(s) on May 16, 2025. This event was a transfer of 90 contract(s) at a $57.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $42.7K, with a price of $475.0 per contract. There were 524 open contracts at this strike prior to today, and today 191 contract(s) were bought and sold. 
• Regarding SE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SE#NYSE">SE</a>), we observe a call option trade with bearish sentiment. It expires in 9 day(s) on May 16, 2025. Parties traded 29 contract(s) at a $140.00 strike. The total cost received by the writing party (or parties) was $27.1K, with a price of $935.0 per contract. There were 1273 open contracts at this strike prior to today, and today 59 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

NFLX

9 Communication Services Stocks Whale Activity In Today's Session

Whales with a lot of money to spend have taken a noticeably bearish stance on Snap.
Looking at options history for Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) we detected 20 trades.
If we consider the specifics of each trade, it is accurate to state that 30% of the investors opened trades with bullish expectations and 60% with bearish.
From the overall spotted trades, 6 are puts, for a total amount of $1,528,132 and 14, calls, for a total amount of $1,017,872.
<h3>What's The Price Target?</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $7.0 and $20.0 for Snap, spanning the last three months.
<h3>Volume &amp; Open Interest Trends</h3>
In terms of liquidity and interest, the mean open interest for Snap options trades today is 4064.27 with a total volume of 27,788.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Snap's big money trades within a strike price range of $7.0 to $20.0 over the last 30 days.
<h3>Snap Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1746475316_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SNAP</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/15/27</td>
<td>$8.8</td>
<td>$8.75</td>
<td>$8.8</td>
<td>$17.00</td>
<td>$785.8K</td>
<td>83</td>
<td>1.6K</td>
</tr>
<tr>
<td>SNAP</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/15/27</td>
<td>$8.85</td>
<td>$8.7</td>
<td>$8.8</td>
<td>$17.00</td>
<td>$460.2K</td>
<td>83</td>
<td>523</td>
</tr>
<tr>
<td>SNAP</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/15/27</td>
<td>$1.39</td>
<td>$1.34</td>
<td>$1.34</td>
<td>$15.00</td>
<td>$260.8K</td>
<td>6.5K</td>
<td>2.0K</td>
</tr>
<tr>
<td>SNAP</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/15/27</td>
<td>$8.85</td>
<td>$8.75</td>
<td>$8.8</td>
<td>$17.00</td>
<td>$136.4K</td>
<td>83</td>
<td>781</td>
</tr>
<tr>
<td>SNAP</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/15/27</td>
<td>$1.39</td>
<td>$1.34</td>
<td>$1.34</td>
<td>$15.00</td>
<td>$134.0K</td>
<td>6.5K</td>
<td>3.0K</td>
</tr>
</tbody>
</table>

<h3>About Snap</h3>
Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
In light of the recent options history for Snap, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Snap's Current Market Status</h3>
<ul>
<li>Trading volume stands at 36,798,619, with SNAP's price up by 1.12%, positioned at $8.54.</li>
<li>RSI indicators show the stock to be may be approaching overbought.</li>
<li>Earnings announcement expected in 87 days.</li>
</ul>
<h3>Expert Opinions on Snap</h3>
In the last month, 5 experts released ratings on this stock with an average target price of $9.6.
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&#x2A; An analyst from Goldman Sachs persists with their Neutral rating on Snap, maintaining a target price of $9. 
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&#x2A; An analyst from Citigroup persists with their Neutral rating on Snap, maintaining a target price of $8. 
&#x2A; An analyst from Piper Sandler persists with their Neutral rating on Snap, maintaining a target price of $10. 
&#x2A; An analyst from Canaccord Genuity persists with their Hold rating on Snap, maintaining a target price of $10. 
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Markets

Snap Unusual Options Activity For May 05

Chinese online retailers Temu and Shein are grappling with the repercussions of a terminated tariff-free shipping loophole. The closure of this loophole has not only affected these retailers but has also impacted the digital advertising strategies of tech giants such as Meta Platforms Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) and Alphabet Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>).
What Happened:  With the closure of this loophole, Temu and Shein are now subjected to tariffs of up to 145% on Chinese goods.
These tariffs are expected to heavily impact companies that rely on selling goods at low prices and attracting customers through intensive online advertising. Consequently, Temu and Shein have reportedly already begun reducing their advertising spend, according to <a href="https://www.nytimes.com/2025/05/03/business/china-tariffs-temu-shein.html">a</a> report by The New York Times.
According to estimates from market intelligence firm Sensor Tower, between March 31 and mid-April, Temu reduced its average daily U.S. advertising spend on Facebook, Instagram, TikTok, Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>), X, and YouTube by 31% compared to its average daily spend over the prior 30 days.
Marketing firm Tinuiti revealed that in April, Temu and Shein, previously dominant advertisers on Google in the U.S., began disappearing from the platform. Temu, which made up 19% of all U.S. Google Shopping ads on April 5, saw its share drop to zero just a week later.
In April, Chinese advertisers brought in $8.4 billion in revenue for Meta, making up roughly 11% of its total and more than twice the amount generated in 2022. Susan Li, Meta&#8217;s chief financial officer, said some Asian retailers scaled back their U.S. advertising budgets in anticipation of the potential end of the so-called de minimis exemption.
SEE ALSO:&nbsp;<a href="https://benzinga.com/news/25/05/45185750/dont-piss-down-my-back-and-tell-me-its-raining-says-dave-portnoy-this-is-trumps-market-not-bidens" target="_blank" rel="noreferrer noopener">&#8216;Don&#8217;t Piss Down My Back And Tell Me It&#8217;s Raining,&#8217; Says Dave Portnoy—&#8217;This Is Trump&#8217;s Market, Not Biden&#8217;s&#8217;</a>
Why It Matters: The tariff-free shipping loophole, which permitted goods made in China and Hong Kong valued at less than $800 to enter the United States without import taxes, has been terminated by President Donald Trump. This move has significantly impacted Temu and Shein, who have been leveraging this for their business operations.
The termination of the <a href="https://www.benzinga.com/markets/25/04/44640798/trump-ends-de-minimis-exemptions-shopify-bigcommerce-and-lightspeed-face-new-headwinds">de minimis</a> exemption has also exposed e-commerce software vendors and platforms to new challenges. Companies like Shopify Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SHOP#NYSE">SHOP</a>), BigCommerce Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BIGC#NASDAQ">BIGC</a>), and Lightspeed Commerce Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LSPD#NYSE">LSPD</a>) are among those most affected.
Furthermore, a&nbsp;report <a href="https://www.benzinga.com/government/regulations/25/04/44874701/temu-and-shein-to-raise-prices-amid-us-tariffs-slash-ad-spend-on-apple-meta">revealed </a>that Temu and Shein had plans to increase prices from April 25, thereby shifting the burden of the tariffs onto consumers. This move was an attempt to counteract the impact of the tariffs and the crackdown on affordable imports.
Temu also announced it has stopped shipping products from China to U.S. customers and will now fulfill U.S. orders from local warehouses as it shifts to a domestic fulfillment model.
Meta holds a momentum rating of 83.72% and a growth rating of 74.85%, according to&nbsp;<a href="https://www.benzinga.com/quote/META" target="_blank" rel="noreferrer noopener">Benzinga&#8217;s Proprietary Edge Rankings</a>. For an in-depth report on more stocks and insights into growth opportunities,&nbsp;<a href="https://www.benzinga.com/screener/top-momentum-stocks" target="_blank" rel="noreferrer noopener">sign</a>&nbsp;<a href="https://www.benzinga.com/screener/top-momentum-stocks" target="_blank" rel="noreferrer noopener">up for Benzinga Edge.</a>
READ MORE:
<ul>
<li><a href="https://benzinga.com/trading-ideas/movers/25/05/45187216/bitcoin-ethereum-dogecoin-slide-as-traders-turn-cautious-before-fed-meeting-analyst-foresees-btc-correction-to-86000" target="_blank" rel="noreferrer noopener">Bitcoin, Ethereum, Dogecoin Slide As Traders Turn Cautious Before Fed Meeting: Analyst Foresees BTC &#8216;Correction&#8217; To $86,000 &#8211; Grayscale Bitcoin Mini Trust (BTC) Common units of fractional undivided be</a></li>
</ul>
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Image via Shutterstock

BIGC

LSPD

SHOP

Meta, Google, Snap Set To Lose Billions In Ad Revenue From Chinese Sellers As Trump Closes De Minimis Exemptions: Report

Snap Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) shares have dropped 13% to $7.94 since Tuesday&#8217;s session, despite the company delivering better-than-expected first-quarter earnings. 
What To Know: The social media giant reported <a href="https://www.benzinga.com/general/social-media/25/04/45084721/snap-hits-900-million-users-beats-q1-estimates-but-stock-slides-on-uncertainty">revenue of $1.36 billion</a>, a 14% year-over-year increase that slightly beat analyst expectations. 
Its adjusted loss of 8 cents per share also came in ahead of forecasts, which had predicted a 13-cent loss. User growth remained strong, with daily active users rising 9% to 460 million and monthly active users surpassing 900 million for the first time.
CEO Evan Spiegel <a href="https://www.benzinga.com/pressreleases/25/04/b45083101/snap-inc-announces-first-quarter-2025-financial-results">highlighted</a> progress in both advertising solutions and Snapchat+ subscriptions. Advertising momentum was evident with a 60% year-over-year increase in active advertisers, and Snap posted a 137% improvement in adjusted EBITDA to $108 million. 
However, the company declined to issue formal second-quarter guidance, citing macroeconomic uncertainty and recent headwinds in ad spending, particularly due to changes in de minimis exemptions impacting international advertisers.
Analyst sentiment has <a href="https://www.benzinga.com/analyst-ratings/analyst-color/25/05/45158118/analyst-cautions-on-snap-as-meta-and-google-benefit-from-ad-spending-shifts">turned cautious</a>. While Snap&#8217;s performance exceeded expectations, concerns over slowing ad growth and exposure to global economic pressures have led multiple firms to cut price targets. 
Snap projects DAUs will rise to 468 million in the second-quarter, but without revenue guidance, investors remain wary amid a challenging ad market environment.
Read Also: <a href="https://www.benzinga.com/economics/macro-economic-events/25/05/45166673/trump-pressures-fed-after-solid-jobs-cooling-inflation-lower-rates-now">Trump Pressures Fed After Solid Jobs, Cooling Inflation: &#8216;Lower Its Rate!&#8217;</a> 
<h2 class="wp-block-heading">How To Buy SNAP Stock</h2>
Besides going to a brokerage platform to purchase a share &#8211; or fractional share &#8211; of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument. 
For example, in Snap&#8217;s case, it is in the Communication Services sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.
According to data from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>, SNAP has a 52-week high of $17.33 and a 52-week low of $7.08.

Snap Shares Fall Despite Strong Q1 Metrics: What's Going On?

Snap reported solid Q1 results with revenue of $1.36B, beating expectations. Multiple analysts cut price targets on stock due to uncertainty.
Snap Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) reported <a target="_blank" href="https://www.benzinga.com/general/social-media/25/04/45084721/snap-hits-900-million-users-beats-q1-estimates-but-stock-slides-on-uncertainty" rel="noreferrer noopener">first-quarter results</a> on Tuesday and announced it would not provide second-quarter guidance.
Snap reported first-quarter revenue of $1.36 billion, up 14%, topping the Street consensus estimate of $1.35 billion<a target="_blank" href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0429" rel="noreferrer noopener">.</a>
The company reported an adjusted loss of 8 cents per share, beating a Street consensus estimate of 13 cents per share.
Also Read: <a target="_blank" href="https://www.benzinga.com/general/social-media/25/04/44747892/amazon-wayfair-pinterest-win-analyst-backing-due-to-tariff-pause-supply-chain-relief-discretionary-spend-recovery" rel="noreferrer noopener">Amazon, Wayfair, Pinterest Win Analyst Backing Due To Tariff Pause, Supply Chain Relief, Discretionary Spend Recovery</a>
Multiple Wall Street analysts cut their <a target="_blank" href="https://www.benzinga.com/quote/SNAP/analyst-ratings" rel="noreferrer noopener">price targets on</a> the stock.
RBC Capital Markets analyst Brad Erickson maintained a Sector Perform rating with a price target of $12.
Canaccord Capital Markets analyst Maria Ripps maintained a Hold rating with a price target of $9, down from $10.
RBC Capital Markets: Snap&#8217;s first-quarter revenue was roughly in line with expectations, offset mainly by weakness in RoW and, to a lesser degree, Europe. The company&#8217;s DAUs were in line with the outlook and guidance. EBITDA came in materially ahead of expectations, driven by better cost discipline.
So far, in the second quarter of 2025, management notes a headwind for revenue, citing advertisers affected by the de minimis exemptions as an example. Regarding the infrastructure costs per DAU for the quarter, the company anticipates it will fall near the midpoint in the second quarter, with DAUs estimated to be around 468 million.
Investors recognize that Snap tends to lose share during moments of macro weakness, and this report will likely reinforce those views, particularly given Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) Google&#8217;s much more balanced tone last week (also historically consistent).
Adding to the pain, investors also walked away from the call with unanswered questions regarding how to think about the regional exposure, i.e., China-based advertisers, and whether the weakness is more from APAC or non-China advertisers with China supply chain &amp; de minimis exposure.
Erickson is intrigued at Snap&#8217;s opportunity with Spotlight to drive engagement with accretive monetization over time, but given its platform changes are moving slowly and the platform&#8217;s tendency to underperform during softer macro periods, the analyst lacks arguments to get more constructive beyond that, the stock has come down.
Meta Platforms Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) should be better off, given its similar level of advertiser depth, which can fill in auction holes left by the most affected advertisers.
Erickson projected second-quarter revenue of $1.31 billion.
Canaccord Capital Markets: Snap&#8217;s first-quarter results were solid relative to expectations, with MAUs eclipsing 900 million for the first time, total revenue coming in modestly above consensus, and profitability solidly above guidance.
Consistent with the past two quarters, advertising revenue growth decelerated slightly but increased ~9%, with DR revenue maintaining mid-teens growth and comprising 75% of total advertising revenue for the first time. Total active advertisers increased by 60% in the first quarter, reflecting efforts to onboard more SMBs onto the platform, and Snap is increasingly focused on ramping spend from medium-sized advertisers.
Other revenue delivered another quarter of robust growth thanks to Snapchat+, now at a $600 million revenue run rate.
Snap expects stable trends going forward. Global time spent watching content grew in the first quarter, reflecting continued investment in AI models to support better content ranking and personalization.
These new models can integrate new trends and user interaction signals at double the pace of prior models, which helped the number of views on Spotlight posts. For My AI, improvements to responsiveness drove a 55% increase in the number of My AI DAUs in the US.
Given macro-related uncertainty, Snap did not provide formal second-quarter financial guidance. Management noted that it has seen headwinds to start the quarter as the cohort of advertisers impacted by changes to the de minimis exemption has curtailed spending. The company did indicate that it was still growing quarter-to-date.
Price Action: SNAP stock closed lower by 1.63% to $7.83 on Thursday.
Read Next:
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</ul>
Photo by Poetra.RH via Shutterstock

Analyst Cautions On Snap As Meta And Google Benefit From Ad Spending Shifts

Morgan Stanley analyst Brian Nowak maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Equal-Weight and lowers the price target from $8 to $6.5.

Morgan Stanley Maintains Equal-Weight on Snap, Lowers Price Target to $6.5

Canaccord Genuity analyst Maria Ripps maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Hold and lowers the price target from $10 to $9.

Canaccord Genuity Maintains Hold on Snap, Lowers Price Target to $9

Citigroup analyst Ronald Josey maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Neutral and lowers the price target from $9 to $8.

Citigroup Maintains Neutral on Snap, Lowers Price Target to $8

Meta Platforms Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) shares fell 2.44% to $540.91 on Wednesday ahead of its first-quarter earnings report, pressured in part by Snap Inc&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) <a href="https://www.benzinga.com/analyst-ratings/price-target/25/04/45113655/snap-stock-is-getting-smoked-on-wednesday-whats-going-on">results</a> the evening prior.
What To Know: While Snap beat Wall Street estimates on revenue and losses per share, concerns emerged from its cautious outlook and lack of formal second-quarter guidance, reigniting fears about a broader slowdown in digital advertising. 
Investors may worry that Snap&#8217;s advertising headwinds could signal challenges for Meta as well, particularly given overlapping advertiser bases and reliance on macroeconomic ad trends.
Read Also: <a href="https://www.benzinga.com/news/25/04/45103964/pinterest-pins-stock-falls-after-snap-earnings-spark-digital-ad-concerns">Pinterest Stock Falls After Snap Earnings Spark Digital Ad Concerns</a>
Meta Earnings Up Next: Meta, which has a stronger ad infrastructure and broader platform reach than Snap—including Facebook, Instagram and WhatsApp—is <a href="https://www.benzinga.com/general/social-media/25/04/45083272/meta-platforms-q1-earnings-preview-analyst-expects-weak-guidance-will-company-continue-streak-of-revenue-beats">expected to report</a> revenue of $41.39 billion and EPS of $5.28. 
However, uncertainty around capital spending, <a href="https://www.benzinga.com/tech/25/04/45112477/exclusive-if-meta-is-forced-to-divest-instagram-whatsapp-or-facebook-43-pick-this-standout">litigation pressures</a> and a possible decline in user engagement—highlighted during recent FTC testimony by CEO Mark Zuckerberg—may weigh on sentiment. Investors will be watching closely for updates on Meta's AI initiatives, monetization of Instagram and WhatsApp, and commentary on ad demand. 
Meta&#8217;s first-ever GenAI developer event and launch of a standalone Meta AI app signal ambitious long-term bets that will need to prove traction in a cautious ad market.
Read Also: <a href="https://www.benzinga.com/government/regulations/25/04/45111682/wall-street-falls-on-weak-economic-data-as-oil-slumps-to-58-whats-driving-markets-wednesday">Wall Street Falls On Weak Economic Data As Oil Slumps To $58: What&#8217;s Driving Markets Wednesday</a>
<h2 class="wp-block-heading">How To Buy META Stock</h2>
By now you're likely curious about how to participate in the market for Meta Platforms &#8211; be it to purchase shares, or even attempt to bet against the company.
Buying shares is typically done through a brokerage account. You can find a list of <a href="https://www.benzinga.com/money/best-stock-trading-platforms">possible trading platforms here.</a> Many will allow you to buy &#8220;fractional shares,&#8221; which allows you to own portions of stock without buying an entire share.
In the case of Meta Platforms, which is trading at $540.91 as of publishing time, $100 would buy you about 0.18 shares of stock.
If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to &#8220;go short&#8221; a share of stock by lending you the shares to sell. The process of shorting a <a href="https://www.benzinga.com/money/how-to-short-a-stock">stock can be found at this resource.</a> Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading &#8211; either way it allows you to profit off of the share price decline.
According to data from&nbsp;<a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>, META has a 52-week high of $740.89 and a 52-week low of $427.20.

Meta Platforms Stock Drops Ahead Of Earnings As Snap Results Raise Digital Ad Concerns

In the last three months, 24 analysts have published ratings on Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>), offering a diverse range of perspectives from bullish to bearish.
In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">20</td>
<td align="right">2</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">7</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">9</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">4</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
In the assessment of 12-month price targets, analysts unveil insights for Snap, presenting an average target of $10.27, a high estimate of $14.50, and a low estimate of $8.00. Highlighting a 18.36% decrease, the current average has fallen from the previous average price target of $12.58. 
<img src="https://www.benzinga.com/files/images/story/2025/1746039644_0.png" alt="price target chart" />
<h2>Interpreting Analyst Ratings: A Closer Look</h2>
A clear picture of Snap's perception among financial experts is painted with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Naved Khan</td>
<td>B. Riley Securities</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$10.00</td>
<td>$12.00</td>
</tr>
<tr>
<td>Youssef Squali</td>
<td>Truist Securities</td>
<td>Lowers</td>
<td>Hold</td>
<td>$11.00</td>
<td>$14.00</td>
</tr>
<tr>
<td>Eric Sheridan</td>
<td>Goldman Sachs</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$8.50</td>
<td>$9.50</td>
</tr>
<tr>
<td>Shyam Patil</td>
<td>Susquehanna</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$8.00</td>
<td>$13.00</td>
</tr>
<tr>
<td>Ken Gawrelski</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$8.00</td>
<td>$9.00</td>
</tr>
<tr>
<td>Brad Erickson</td>
<td>RBC Capital</td>
<td>Maintains</td>
<td>Sector Perform</td>
<td>$12.00</td>
<td>$12.00</td>
</tr>
<tr>
<td>Brian Pitz</td>
<td>BMO Capital</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$13.00</td>
<td>$16.00</td>
</tr>
<tr>
<td>Barton Crockett</td>
<td>Rosenblatt</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$9.00</td>
<td>$12.00</td>
</tr>
<tr>
<td>Mark Kelley</td>
<td>Stifel</td>
<td>Lowers</td>
<td>Hold</td>
<td>$8.00</td>
<td>$11.00</td>
</tr>
<tr>
<td>Brian Nowak</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$8.00</td>
<td>$10.00</td>
</tr>
<tr>
<td>Maria Ripps</td>
<td>Canaccord Genuity</td>
<td>Lowers</td>
<td>Hold</td>
<td>$10.00</td>
<td>$13.00</td>
</tr>
<tr>
<td>Ronald Josey</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$9.00</td>
<td>$13.50</td>
</tr>
<tr>
<td>Eric Sheridan</td>
<td>Goldman Sachs</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$9.50</td>
<td>$13.50</td>
</tr>
<tr>
<td>Lloyd Walmsley</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$9.00</td>
<td>$14.00</td>
</tr>
<tr>
<td>Thomas Champion</td>
<td>Piper Sandler</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$10.00</td>
<td>$13.00</td>
</tr>
<tr>
<td>Justin Post</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$10.50</td>
<td>$14.50</td>
</tr>
<tr>
<td>Doug Anmuth</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Underweight</td>
<td>$8.00</td>
<td>$10.00</td>
</tr>
<tr>
<td>Ken Gawrelski</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$9.00</td>
<td>$11.00</td>
</tr>
<tr>
<td>Devin Ryan</td>
<td>JMP Securities</td>
<td>Lowers</td>
<td>Market Outperform</td>
<td>$14.00</td>
<td>$16.00</td>
</tr>
<tr>
<td>Shyam Patil</td>
<td>Susquehanna</td>
<td>Raises</td>
<td>Neutral</td>
<td>$13.00</td>
<td>$12.00</td>
</tr>
<tr>
<td>Doug Anmuth</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Underweight</td>
<td>$10.00</td>
<td>$11.00</td>
</tr>
<tr>
<td>Ronald Josey</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Neutral</td>
<td>$13.50</td>
<td>$13.00</td>
</tr>
<tr>
<td>Justin Post</td>
<td>B of A Securities</td>
<td>Raises</td>
<td>Neutral</td>
<td>$14.50</td>
<td>$14.00</td>
</tr>
<tr>
<td>Ken Gawrelski</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$11.00</td>
<td>$15.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts respond to changes in market conditions and company performance, frequently updating their recommendations. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Snap. This information offers a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Offering insights into predictions, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Snap compared to the broader market.</li>
<li>Price Targets: Analysts gauge the dynamics of price targets, providing estimates for the future value of Snap's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
Navigating through these analyst evaluations alongside other financial indicators can contribute to a holistic understanding of Snap's market standing. Stay informed and make data-driven decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/SNAP/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Snap analyst ratings.</a>
<h2>Get to Know Snap Better</h2>
Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
<h3>Snap: Delving into Financials</h3>
Market Capitalization Perspectives: The company's market capitalization falls below industry averages, signaling a relatively smaller size compared to peers. This positioning may be influenced by factors such as perceived growth potential or operational scale.
Revenue Growth: Snap's remarkable performance in 3M is evident. As of 31 December, 2024, the company achieved an impressive revenue growth rate of 14.4%. This signifies a substantial increase in the company's top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Communication Services sector.
Net Margin: Snap's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 0.58% net margin, the company effectively manages costs and achieves strong profitability.
Return on Equity (ROE): Snap's ROE lags behind industry averages, suggesting challenges in maximizing returns on equity capital. With an ROE of 0.39%, the company may face hurdles in achieving optimal financial performance.
Return on Assets (ROA): Snap's ROA is below industry averages, indicating potential challenges in efficiently utilizing assets. With an ROA of 0.12%, the company may face hurdles in achieving optimal financial returns.
Debt Management: Snap's debt-to-equity ratio surpasses industry norms, standing at 1.73. This suggests the company carries a substantial amount of debt, posing potential financial challenges.
<h2>The Basics of Analyst Ratings</h2>
Analysts work in banking and financial systems and typically specialize in reporting for stocks or defined sectors. Analysts may attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish "analyst ratings" for stocks. Analysts typically rate each stock once per quarter.
Some analysts also offer predictions for helpful metrics such as earnings, revenue, and growth estimates to provide further guidance as to what to do with certain tickers. It is important to keep in mind that while stock and sector analysts are specialists, they are also human and can only forecast their beliefs to traders.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

What Analysts Are Saying About Snap Stock

Snap, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) shares are tumbling Wednesday after the company reported first-quarter earnings results and <a href="https://www.benzinga.com/general/social-media/25/04/45084721/snap-hits-900-million-users-beats-q1-estimates-but-stock-slides-on-uncertainty">held back guidance</a>. 
What To Know: Snap reported a loss of 8 cents per share for the first quarter, beating analyst <a href="https://www.benzinga.com/calendars/earnings">estimates</a> for a loss of 13 cents. In addition, the company reported first-quarter sales of $1.36 billion, beating analyst estimates of $1.35 billion, representing a 14% year-over-year increase.
Snap reported operating cash flow of $152 million, compared to $88 million in the prior year. Additionally, Snap reported free cash flow of $114 million, up from $38 million in the prior year.
The company stated that daily active users grew 9% year-over-year to 460 million. Snap also reported having over 900 million monthly active users.
Overshadowing the solid first-quarter results was a lack of guidance from the social media company. Snap said it will not provide formal guidance for the second quarter, citing macroeconomic uncertainty.
&#8220;Given the uncertainty with respect to how macro economic conditions may evolve in the months ahead, and how this may impact advertising demand more broadly, we do not intend to share formal financial guidance for Q2,&#8221; the company said.
The company stated that revenue has continued to grow in recent months, but acknowledged some early-quarter challenges. Snap noted that it expects to report 468 million daily active users for the second quarter.
Analyst Changes: Following the earnings report, multiple analysts lowered price targets, which also appears to weighing on shares Wednesday.
<ul>
<li>Goldman Sachs analyst Eric Sheridan maintained a Neutral rating on Snap and lowered the price target from $9.50 to $8.50.</li>
<li>Susquehanna analyst Shyam Patil maintained a Neutral rating on Snap and lowered the price target from $13 to $8.</li>
<li>Wells Fargo analyst Ken Gawrelski maintained an Equal-Weight rating on Snap and lowered the price target from $9 to $8.</li>
<li>BMO Capital analyst Brian Pitz maintained an Outperform rating and lowered the price target from $16 to $13.</li>
<li>B. Riley Securities analyst Naved Khan maintained a Neutral rating and lowered the price target from $12 to $10.</li>
<li>Truist Securities analyst Youssef Squali maintained a Hold rating and lowered the price target from $14 to $11.</li>
</ul>
SNAP Price Action: At the time of publication, Snap shares were down 14.4% at $7.77, according to data from <a href="https://www.benzinga.com/pro/">Benzinga Pro.</a>
Read Next:
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<li><a href="https://www.benzinga.com/personal-finance/25/04/45110290/51-year-old-making-4970-a-month-in-dividends-shares-his-top-6-stocks-aims-to-create-generational-wealth-for-kids-and-their-families">51-Year-Old Making $4,970 a Month In Dividends Shares His Top 6 Stocks, Aims To &#8216;Create Generational Wealth For Kids And Their Families&#8217;</a></li>
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Image via Shutterstock.

Earnings

Movers

Snap Stock Is Getting Smoked On Wednesday: What's Going On?

B. Riley Securities analyst Naved Khan maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Neutral and lowers the price target from $12 to $10.

B. Riley Securities Maintains Neutral on Snap, Lowers Price Target to $10

Truist Securities analyst Youssef Squali maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Hold and lowers the price target from $14 to $11.

Truist Securities Maintains Hold on Snap, Lowers Price Target to $11

Goldman Sachs analyst Eric Sheridan maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Neutral and lowers the price target from $9.5 to $8.5.

Goldman Sachs Maintains Neutral on Snap, Lowers Price Target to $8.5

Susquehanna analyst Shyam Patil maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Neutral and lowers the price target from $13 to $8.

Susquehanna Maintains Neutral on Snap, Lowers Price Target to $8

Wells Fargo analyst Ken Gawrelski maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Equal-Weight and lowers the price target from $9 to $8.

Wells Fargo Maintains Equal-Weight on Snap, Lowers Price Target to $8

Social Media

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Zefr Partners with Snap to Launch Brand Safety and Suitability Measurement Solution

Snap Inc. Announces Third Quarter 2024 Financial Results

Snap Inc. Announces Date of Fourth Quarter and Full Year 2024 Results Conference Call

Snap Inc. Announces Fourth Quarter and Full Year 2024 Financial Results

Snap Inc. Files Annual Report on Form 10-K

Snap Announces Proposed Private Offering of $700 Million of Senior Notes Due 2033

Snap Announces Pricing of Upsized Offering of $1.5 Billion of Senior Notes Due 2033

Later Announces Partnership with Snap Inc. Delivering the Industry's Most Comprehensive Integration for Social and Influencer Marketing

Snap Inc. Announces Date of First Quarter 2025 Results Conference Call

Snap Inc. Announces First Quarter 2025 Financial Results

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