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Snap

Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.

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Snap supera expectativas de ingresos y usuarios, pero cae un 13 % por no ofrecer guía para el segundo trimestre.

Snap (SNAP) cae un 13% pese a superar expectativas: incertidumbre publicitaria pesa en la acción

Jakarta,-,February,03,2023:,Snapchat,Mobile,App,And,Icon,Seen

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Snap (SNAP) supera expectativas de Wall Street pero no ofrece guía para segundo trimestre

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Las acciones de Pinterest caen 4,45 % tras el informe de Snap, que inquietó al mercado sobre la salud del negocio publicitario digital.

Pinterest cae más del 4% arrastrada por Snap: preocupa el futuro de la publicidad digital

Snap Inc

SNAP ONE HLDGS CORP COM

Snap-on Inc

Snap Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) shares have dropped 13% to $7.94 since Tuesday&#8217;s session, despite the company delivering better-than-expected first-quarter earnings. 
What To Know: The social media giant reported <a href="https://www.benzinga.com/general/social-media/25/04/45084721/snap-hits-900-million-users-beats-q1-estimates-but-stock-slides-on-uncertainty">revenue of $1.36 billion</a>, a 14% year-over-year increase that slightly beat analyst expectations. 
Its adjusted loss of 8 cents per share also came in ahead of forecasts, which had predicted a 13-cent loss. User growth remained strong, with daily active users rising 9% to 460 million and monthly active users surpassing 900 million for the first time.
CEO Evan Spiegel <a href="https://www.benzinga.com/pressreleases/25/04/b45083101/snap-inc-announces-first-quarter-2025-financial-results">highlighted</a> progress in both advertising solutions and Snapchat+ subscriptions. Advertising momentum was evident with a 60% year-over-year increase in active advertisers, and Snap posted a 137% improvement in adjusted EBITDA to $108 million. 
However, the company declined to issue formal second-quarter guidance, citing macroeconomic uncertainty and recent headwinds in ad spending, particularly due to changes in de minimis exemptions impacting international advertisers.
Analyst sentiment has <a href="https://www.benzinga.com/analyst-ratings/analyst-color/25/05/45158118/analyst-cautions-on-snap-as-meta-and-google-benefit-from-ad-spending-shifts">turned cautious</a>. While Snap&#8217;s performance exceeded expectations, concerns over slowing ad growth and exposure to global economic pressures have led multiple firms to cut price targets. 
Snap projects DAUs will rise to 468 million in the second-quarter, but without revenue guidance, investors remain wary amid a challenging ad market environment.
Read Also: <a href="https://www.benzinga.com/economics/macro-economic-events/25/05/45166673/trump-pressures-fed-after-solid-jobs-cooling-inflation-lower-rates-now">Trump Pressures Fed After Solid Jobs, Cooling Inflation: &#8216;Lower Its Rate!&#8217;</a> 
<h2 class="wp-block-heading">How To Buy SNAP Stock</h2>
Besides going to a brokerage platform to purchase a share &#8211; or fractional share &#8211; of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument. 
For example, in Snap&#8217;s case, it is in the Communication Services sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.
According to data from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>, SNAP has a 52-week high of $17.33 and a 52-week low of $7.08.

Snap Shares Fall Despite Strong Q1 Metrics: What's Going On?

Snap reported solid Q1 results with revenue of $1.36B, beating expectations. Multiple analysts cut price targets on stock due to uncertainty.
Snap Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) reported <a target="_blank" href="https://www.benzinga.com/general/social-media/25/04/45084721/snap-hits-900-million-users-beats-q1-estimates-but-stock-slides-on-uncertainty" rel="noreferrer noopener">first-quarter results</a> on Tuesday and announced it would not provide second-quarter guidance.
Snap reported first-quarter revenue of $1.36 billion, up 14%, topping the Street consensus estimate of $1.35 billion<a target="_blank" href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0429" rel="noreferrer noopener">.</a>
The company reported an adjusted loss of 8 cents per share, beating a Street consensus estimate of 13 cents per share.
Also Read: <a target="_blank" href="https://www.benzinga.com/general/social-media/25/04/44747892/amazon-wayfair-pinterest-win-analyst-backing-due-to-tariff-pause-supply-chain-relief-discretionary-spend-recovery" rel="noreferrer noopener">Amazon, Wayfair, Pinterest Win Analyst Backing Due To Tariff Pause, Supply Chain Relief, Discretionary Spend Recovery</a>
Multiple Wall Street analysts cut their <a target="_blank" href="https://www.benzinga.com/quote/SNAP/analyst-ratings" rel="noreferrer noopener">price targets on</a> the stock.
RBC Capital Markets analyst Brad Erickson maintained a Sector Perform rating with a price target of $12.
Canaccord Capital Markets analyst Maria Ripps maintained a Hold rating with a price target of $9, down from $10.
RBC Capital Markets: Snap&#8217;s first-quarter revenue was roughly in line with expectations, offset mainly by weakness in RoW and, to a lesser degree, Europe. The company&#8217;s DAUs were in line with the outlook and guidance. EBITDA came in materially ahead of expectations, driven by better cost discipline.
So far, in the second quarter of 2025, management notes a headwind for revenue, citing advertisers affected by the de minimis exemptions as an example. Regarding the infrastructure costs per DAU for the quarter, the company anticipates it will fall near the midpoint in the second quarter, with DAUs estimated to be around 468 million.
Investors recognize that Snap tends to lose share during moments of macro weakness, and this report will likely reinforce those views, particularly given Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) Google&#8217;s much more balanced tone last week (also historically consistent).
Adding to the pain, investors also walked away from the call with unanswered questions regarding how to think about the regional exposure, i.e., China-based advertisers, and whether the weakness is more from APAC or non-China advertisers with China supply chain &amp; de minimis exposure.
Erickson is intrigued at Snap&#8217;s opportunity with Spotlight to drive engagement with accretive monetization over time, but given its platform changes are moving slowly and the platform&#8217;s tendency to underperform during softer macro periods, the analyst lacks arguments to get more constructive beyond that, the stock has come down.
Meta Platforms Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) should be better off, given its similar level of advertiser depth, which can fill in auction holes left by the most affected advertisers.
Erickson projected second-quarter revenue of $1.31 billion.
Canaccord Capital Markets: Snap&#8217;s first-quarter results were solid relative to expectations, with MAUs eclipsing 900 million for the first time, total revenue coming in modestly above consensus, and profitability solidly above guidance.
Consistent with the past two quarters, advertising revenue growth decelerated slightly but increased ~9%, with DR revenue maintaining mid-teens growth and comprising 75% of total advertising revenue for the first time. Total active advertisers increased by 60% in the first quarter, reflecting efforts to onboard more SMBs onto the platform, and Snap is increasingly focused on ramping spend from medium-sized advertisers.
Other revenue delivered another quarter of robust growth thanks to Snapchat+, now at a $600 million revenue run rate.
Snap expects stable trends going forward. Global time spent watching content grew in the first quarter, reflecting continued investment in AI models to support better content ranking and personalization.
These new models can integrate new trends and user interaction signals at double the pace of prior models, which helped the number of views on Spotlight posts. For My AI, improvements to responsiveness drove a 55% increase in the number of My AI DAUs in the US.
Given macro-related uncertainty, Snap did not provide formal second-quarter financial guidance. Management noted that it has seen headwinds to start the quarter as the cohort of advertisers impacted by changes to the de minimis exemption has curtailed spending. The company did indicate that it was still growing quarter-to-date.
Price Action: SNAP stock closed lower by 1.63% to $7.83 on Thursday.
Read Next:
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<li><a href="https://www.benzinga.com/25/01/43230011/meta-leverages-tiktok-ban-threats-to-boost-instagram-offering-creators-cash-deals" target="_blank" rel="noreferrer noopener">Meta Wants To Leverage TikTok Ban Threat to Promote Instagram On Other Social Media, Offers Cash Deals</a></li>
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Photo by Poetra.RH via Shutterstock

Analyst Cautions On Snap As Meta And Google Benefit From Ad Spending Shifts

Morgan Stanley analyst Brian Nowak maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Equal-Weight and lowers the price target from $8 to $6.5.

Morgan Stanley Maintains Equal-Weight on Snap, Lowers Price Target to $6.5

Canaccord Genuity analyst Maria Ripps maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Hold and lowers the price target from $10 to $9.

Canaccord Genuity Maintains Hold on Snap, Lowers Price Target to $9

Citigroup analyst Ronald Josey maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Neutral and lowers the price target from $9 to $8.

Citigroup Maintains Neutral on Snap, Lowers Price Target to $8

Meta Platforms Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) shares fell 2.44% to $540.91 on Wednesday ahead of its first-quarter earnings report, pressured in part by Snap Inc&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) <a href="https://www.benzinga.com/analyst-ratings/price-target/25/04/45113655/snap-stock-is-getting-smoked-on-wednesday-whats-going-on">results</a> the evening prior.
What To Know: While Snap beat Wall Street estimates on revenue and losses per share, concerns emerged from its cautious outlook and lack of formal second-quarter guidance, reigniting fears about a broader slowdown in digital advertising. 
Investors may worry that Snap&#8217;s advertising headwinds could signal challenges for Meta as well, particularly given overlapping advertiser bases and reliance on macroeconomic ad trends.
Read Also: <a href="https://www.benzinga.com/news/25/04/45103964/pinterest-pins-stock-falls-after-snap-earnings-spark-digital-ad-concerns">Pinterest Stock Falls After Snap Earnings Spark Digital Ad Concerns</a>
Meta Earnings Up Next: Meta, which has a stronger ad infrastructure and broader platform reach than Snap—including Facebook, Instagram and WhatsApp—is <a href="https://www.benzinga.com/general/social-media/25/04/45083272/meta-platforms-q1-earnings-preview-analyst-expects-weak-guidance-will-company-continue-streak-of-revenue-beats">expected to report</a> revenue of $41.39 billion and EPS of $5.28. 
However, uncertainty around capital spending, <a href="https://www.benzinga.com/tech/25/04/45112477/exclusive-if-meta-is-forced-to-divest-instagram-whatsapp-or-facebook-43-pick-this-standout">litigation pressures</a> and a possible decline in user engagement—highlighted during recent FTC testimony by CEO Mark Zuckerberg—may weigh on sentiment. Investors will be watching closely for updates on Meta's AI initiatives, monetization of Instagram and WhatsApp, and commentary on ad demand. 
Meta&#8217;s first-ever GenAI developer event and launch of a standalone Meta AI app signal ambitious long-term bets that will need to prove traction in a cautious ad market.
Read Also: <a href="https://www.benzinga.com/government/regulations/25/04/45111682/wall-street-falls-on-weak-economic-data-as-oil-slumps-to-58-whats-driving-markets-wednesday">Wall Street Falls On Weak Economic Data As Oil Slumps To $58: What&#8217;s Driving Markets Wednesday</a>
<h2 class="wp-block-heading">How To Buy META Stock</h2>
By now you're likely curious about how to participate in the market for Meta Platforms &#8211; be it to purchase shares, or even attempt to bet against the company.
Buying shares is typically done through a brokerage account. You can find a list of <a href="https://www.benzinga.com/money/best-stock-trading-platforms">possible trading platforms here.</a> Many will allow you to buy &#8220;fractional shares,&#8221; which allows you to own portions of stock without buying an entire share.
In the case of Meta Platforms, which is trading at $540.91 as of publishing time, $100 would buy you about 0.18 shares of stock.
If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to &#8220;go short&#8221; a share of stock by lending you the shares to sell. The process of shorting a <a href="https://www.benzinga.com/money/how-to-short-a-stock">stock can be found at this resource.</a> Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading &#8211; either way it allows you to profit off of the share price decline.
According to data from&nbsp;<a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>, META has a 52-week high of $740.89 and a 52-week low of $427.20.

Meta Platforms Stock Drops Ahead Of Earnings As Snap Results Raise Digital Ad Concerns

In the last three months, 24 analysts have published ratings on Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>), offering a diverse range of perspectives from bullish to bearish.
In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">20</td>
<td align="right">2</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">7</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">9</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">4</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
In the assessment of 12-month price targets, analysts unveil insights for Snap, presenting an average target of $10.27, a high estimate of $14.50, and a low estimate of $8.00. Highlighting a 18.36% decrease, the current average has fallen from the previous average price target of $12.58. 
<img src="https://www.benzinga.com/files/images/story/2025/1746039644_0.png" alt="price target chart" />
<h2>Interpreting Analyst Ratings: A Closer Look</h2>
A clear picture of Snap's perception among financial experts is painted with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Naved Khan</td>
<td>B. Riley Securities</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$10.00</td>
<td>$12.00</td>
</tr>
<tr>
<td>Youssef Squali</td>
<td>Truist Securities</td>
<td>Lowers</td>
<td>Hold</td>
<td>$11.00</td>
<td>$14.00</td>
</tr>
<tr>
<td>Eric Sheridan</td>
<td>Goldman Sachs</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$8.50</td>
<td>$9.50</td>
</tr>
<tr>
<td>Shyam Patil</td>
<td>Susquehanna</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$8.00</td>
<td>$13.00</td>
</tr>
<tr>
<td>Ken Gawrelski</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$8.00</td>
<td>$9.00</td>
</tr>
<tr>
<td>Brad Erickson</td>
<td>RBC Capital</td>
<td>Maintains</td>
<td>Sector Perform</td>
<td>$12.00</td>
<td>$12.00</td>
</tr>
<tr>
<td>Brian Pitz</td>
<td>BMO Capital</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$13.00</td>
<td>$16.00</td>
</tr>
<tr>
<td>Barton Crockett</td>
<td>Rosenblatt</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$9.00</td>
<td>$12.00</td>
</tr>
<tr>
<td>Mark Kelley</td>
<td>Stifel</td>
<td>Lowers</td>
<td>Hold</td>
<td>$8.00</td>
<td>$11.00</td>
</tr>
<tr>
<td>Brian Nowak</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$8.00</td>
<td>$10.00</td>
</tr>
<tr>
<td>Maria Ripps</td>
<td>Canaccord Genuity</td>
<td>Lowers</td>
<td>Hold</td>
<td>$10.00</td>
<td>$13.00</td>
</tr>
<tr>
<td>Ronald Josey</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$9.00</td>
<td>$13.50</td>
</tr>
<tr>
<td>Eric Sheridan</td>
<td>Goldman Sachs</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$9.50</td>
<td>$13.50</td>
</tr>
<tr>
<td>Lloyd Walmsley</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$9.00</td>
<td>$14.00</td>
</tr>
<tr>
<td>Thomas Champion</td>
<td>Piper Sandler</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$10.00</td>
<td>$13.00</td>
</tr>
<tr>
<td>Justin Post</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$10.50</td>
<td>$14.50</td>
</tr>
<tr>
<td>Doug Anmuth</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Underweight</td>
<td>$8.00</td>
<td>$10.00</td>
</tr>
<tr>
<td>Ken Gawrelski</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$9.00</td>
<td>$11.00</td>
</tr>
<tr>
<td>Devin Ryan</td>
<td>JMP Securities</td>
<td>Lowers</td>
<td>Market Outperform</td>
<td>$14.00</td>
<td>$16.00</td>
</tr>
<tr>
<td>Shyam Patil</td>
<td>Susquehanna</td>
<td>Raises</td>
<td>Neutral</td>
<td>$13.00</td>
<td>$12.00</td>
</tr>
<tr>
<td>Doug Anmuth</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Underweight</td>
<td>$10.00</td>
<td>$11.00</td>
</tr>
<tr>
<td>Ronald Josey</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Neutral</td>
<td>$13.50</td>
<td>$13.00</td>
</tr>
<tr>
<td>Justin Post</td>
<td>B of A Securities</td>
<td>Raises</td>
<td>Neutral</td>
<td>$14.50</td>
<td>$14.00</td>
</tr>
<tr>
<td>Ken Gawrelski</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$11.00</td>
<td>$15.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts respond to changes in market conditions and company performance, frequently updating their recommendations. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Snap. This information offers a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Offering insights into predictions, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Snap compared to the broader market.</li>
<li>Price Targets: Analysts gauge the dynamics of price targets, providing estimates for the future value of Snap's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
Navigating through these analyst evaluations alongside other financial indicators can contribute to a holistic understanding of Snap's market standing. Stay informed and make data-driven decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/SNAP/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Snap analyst ratings.</a>
<h2>Get to Know Snap Better</h2>
Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
<h3>Snap: Delving into Financials</h3>
Market Capitalization Perspectives: The company's market capitalization falls below industry averages, signaling a relatively smaller size compared to peers. This positioning may be influenced by factors such as perceived growth potential or operational scale.
Revenue Growth: Snap's remarkable performance in 3M is evident. As of 31 December, 2024, the company achieved an impressive revenue growth rate of 14.4%. This signifies a substantial increase in the company's top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Communication Services sector.
Net Margin: Snap's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 0.58% net margin, the company effectively manages costs and achieves strong profitability.
Return on Equity (ROE): Snap's ROE lags behind industry averages, suggesting challenges in maximizing returns on equity capital. With an ROE of 0.39%, the company may face hurdles in achieving optimal financial performance.
Return on Assets (ROA): Snap's ROA is below industry averages, indicating potential challenges in efficiently utilizing assets. With an ROA of 0.12%, the company may face hurdles in achieving optimal financial returns.
Debt Management: Snap's debt-to-equity ratio surpasses industry norms, standing at 1.73. This suggests the company carries a substantial amount of debt, posing potential financial challenges.
<h2>The Basics of Analyst Ratings</h2>
Analysts work in banking and financial systems and typically specialize in reporting for stocks or defined sectors. Analysts may attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish "analyst ratings" for stocks. Analysts typically rate each stock once per quarter.
Some analysts also offer predictions for helpful metrics such as earnings, revenue, and growth estimates to provide further guidance as to what to do with certain tickers. It is important to keep in mind that while stock and sector analysts are specialists, they are also human and can only forecast their beliefs to traders.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

What Analysts Are Saying About Snap Stock

Snap, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) shares are tumbling Wednesday after the company reported first-quarter earnings results and <a href="https://www.benzinga.com/general/social-media/25/04/45084721/snap-hits-900-million-users-beats-q1-estimates-but-stock-slides-on-uncertainty">held back guidance</a>. 
What To Know: Snap reported a loss of 8 cents per share for the first quarter, beating analyst <a href="https://www.benzinga.com/calendars/earnings">estimates</a> for a loss of 13 cents. In addition, the company reported first-quarter sales of $1.36 billion, beating analyst estimates of $1.35 billion, representing a 14% year-over-year increase.
Snap reported operating cash flow of $152 million, compared to $88 million in the prior year. Additionally, Snap reported free cash flow of $114 million, up from $38 million in the prior year.
The company stated that daily active users grew 9% year-over-year to 460 million. Snap also reported having over 900 million monthly active users.
Overshadowing the solid first-quarter results was a lack of guidance from the social media company. Snap said it will not provide formal guidance for the second quarter, citing macroeconomic uncertainty.
&#8220;Given the uncertainty with respect to how macro economic conditions may evolve in the months ahead, and how this may impact advertising demand more broadly, we do not intend to share formal financial guidance for Q2,&#8221; the company said.
The company stated that revenue has continued to grow in recent months, but acknowledged some early-quarter challenges. Snap noted that it expects to report 468 million daily active users for the second quarter.
Analyst Changes: Following the earnings report, multiple analysts lowered price targets, which also appears to weighing on shares Wednesday.
<ul>
<li>Goldman Sachs analyst Eric Sheridan maintained a Neutral rating on Snap and lowered the price target from $9.50 to $8.50.</li>
<li>Susquehanna analyst Shyam Patil maintained a Neutral rating on Snap and lowered the price target from $13 to $8.</li>
<li>Wells Fargo analyst Ken Gawrelski maintained an Equal-Weight rating on Snap and lowered the price target from $9 to $8.</li>
<li>BMO Capital analyst Brian Pitz maintained an Outperform rating and lowered the price target from $16 to $13.</li>
<li>B. Riley Securities analyst Naved Khan maintained a Neutral rating and lowered the price target from $12 to $10.</li>
<li>Truist Securities analyst Youssef Squali maintained a Hold rating and lowered the price target from $14 to $11.</li>
</ul>
SNAP Price Action: At the time of publication, Snap shares were down 14.4% at $7.77, according to data from <a href="https://www.benzinga.com/pro/">Benzinga Pro.</a>
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Earnings

Movers

Snap Stock Is Getting Smoked On Wednesday: What's Going On?

B. Riley Securities analyst Naved Khan maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Neutral and lowers the price target from $12 to $10.

B. Riley Securities Maintains Neutral on Snap, Lowers Price Target to $10

Truist Securities analyst Youssef Squali maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Hold and lowers the price target from $14 to $11.

Truist Securities Maintains Hold on Snap, Lowers Price Target to $11

Goldman Sachs analyst Eric Sheridan maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Neutral and lowers the price target from $9.5 to $8.5.

Goldman Sachs Maintains Neutral on Snap, Lowers Price Target to $8.5

Susquehanna analyst Shyam Patil maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Neutral and lowers the price target from $13 to $8.

Susquehanna Maintains Neutral on Snap, Lowers Price Target to $8

Wells Fargo analyst Ken Gawrelski maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Equal-Weight and lowers the price target from $9 to $8.

Wells Fargo Maintains Equal-Weight on Snap, Lowers Price Target to $8

Snap Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) reported better-than-expected first-quarter <a href="https://www.benzinga.com/quote/SNAP/earnings">financial results on Tuesday</a>.
Snap reported first-quarter revenue of $1.36 billion, up 14% year-over-year. The revenue total beat a Street consensus estimate of $1.35 billion according to data from Benzinga Pro. The company reported an adjusted loss of 8 cents per share, beating a Street consensus estimate of a loss of 13 cents per share.
Snap had 460 million daily active users at the end of the first quarter, up 9% year-over-year. The company also passed the milestone figure of 900 million monthly active users, on its way to a goal of one billion MAU.&nbsp;
&#8220;We surpassed an important milestone in Q1, with our community growing to over 900 million monthly active users,&#8221; Snap CEO Evan Spiegel said.
Snap shares fell 14.7% to trade at $7.75 on Wednesday.
These analysts made changes to their price targets on Snap following earnings announcement.
<ul>
<li>Rosenblatt analyst Barton Crockett maintained Snap with a Neutral and lowered the price target from $12 to $9.</li>
<li>BMO Capital analyst Brian Pitz maintained the stock with an Outperform rating and lowered the price target from $16 to $13.</li>
<li>RBC Capital analyst Brad Erickson, meanwhile, reiterated Snap with a Sector Perform and maintained a $12 price target.</li>
</ul>
Considering buying SNAP stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="584" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/30122130/image-238-1024x584.png" alt="" class="wp-image-895376" style="width:614px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/30122130/image-238-1024x584.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/30122130/image-238-300x171.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/30122130/image-238-768x438.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/30122130/image-238.png 1117w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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Photo via Shutterstock

Markets

These Analysts Cut Their Forecasts On Snap Following Q1 Results

RBC Capital analyst Brad Erickson reiterates Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Sector Perform and maintains $12 price target.

RBC Capital Reiterates Sector Perform on Snap, Maintains $12 Price Target

Macro Economic Events

Market Summary

Economics

General

Benzinga Market Summary: GDP Contracts In Q1, Snap Falls After Not Providing Q2 Guidance, US Dollar Index Rises, Gold Falls

Shares of Pinterest Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PINS#NYSE">PINS</a>) traded lower by 4.45% to $25.11 Wednesday morning after Snap Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) fell more than 16%, despite posting better-than-expected <a href="https://www.benzinga.com/general/social-media/25/04/45084721/snap-hits-900-million-users-beats-q1-estimates-but-stock-slides-on-uncertainty">first-quarter earnings</a>.
The report triggered broader concerns about digital advertising trends affecting social media companies, including Pinterest. Major Indexes are also lower Wednesday following a <a href="https://www.benzinga.com/economics/macro-economic-events/25/04/45100047/recession-odds-spike-wall-street-tumbles-as-q1-gdp-surprisingly-contracts-be-patient-trump-responds">contraction in first-quarter GDP</a>.
What To Know: Snap reported first-quarter revenue of $1.36 billion, up 14% year-over-year and ahead of estimates, with adjusted EBITDA of $108 million, a 137% increase.&nbsp;
The company added 38 million daily active users over the past year and surpassed <a href="https://www.benzinga.com/pressreleases/25/04/b45083101/snap-inc-announces-first-quarter-2025-financial-results">900 million monthly active users</a>. Advertiser activity rose 60%, and Snap highlighted momentum in its Snapchat+ subscription business.
Despite the strong numbers, Snap&#8217;s lack of forward guidance and its warning of headwinds in early Q2 rattled investors, raising concerns about broader ad market volatility.&nbsp;
Pinterest, which relies heavily on brand and performance advertising, was caught in the crosscurrents. Investors may interpret Snap's post-earnings plunge as a signal that revenue growth alone may not insulate ad-driven platforms from macroeconomic caution.
Pinterest's smaller scale and ongoing efforts to scale its international ad business might be adding to concerns.
Read Also: <a href="https://www.benzinga.com/25/04/45078148/6-stocks-showing-momentum-as-the-market-rebounds">6 Stocks Showing Momentum As The Market Rebounds</a>
<h2 class="wp-block-heading">How To Buy PINS Stock</h2>
Besides going to a brokerage platform to purchase a share &#8211; or fractional share &#8211; of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument. 
For example, in Pinterest&#8217;s case, it is in the Communication Services sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.
According to data from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>, PINS has a 52-week high of $45.18 and a 52-week low of $23.68.

Pinterest (PINS) Stock Falls After Snap Earnings Spark Digital Ad Concerns

BMO Capital analyst Brian Pitz maintains Snap (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>) with a Outperform and lowers the price target from $16 to $13.

BMO Capital Maintains Outperform on Snap, Lowers Price Target to $13

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