La cadena de opciones muestra datos clave de las opciones de acciones de Roku a varios precios de ejercicio y fechas de vencimiento. Los operadores utilizan esta información para analizar posibles operaciones y evaluar el sentimiento del mercado para Roku..

Roku (NASDAQ:ROKU) Bolsa, Cadena de Opciones

ROKU INC

Roku

Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.

Analyst Color

Analyst Ratings

Media

Trading Ideas

ROKU

Roku alcanza los $4000M en ingresos anuales y duplica su cuota de mercado en EE.UU., pero sus acciones siguen a la baja.

Acciones de Roku (ROKU) caen pese a superar expectativas

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Explora las acciones más destacadas del día en la bolsa de EE.UU.: caídas, subidas e impactos clave de D-Wave Quantum, Tesla y más.

D-Wave Quantum, Costco, AMD, Roku y Tesla: 5 valores que están en el radar de los inversores

Roku Inc

JP Morgan analyst Cory Carpenter named Take-Two Interactive Software (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTWO#NASDAQ">TTWO</a>) and Xometry (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/XMTR#NASDAQ">XMTR</a>) as top picks within the internet small and mid-cap (SMID) and <a target="_blank" href="https://www.benzinga.com/topic/video-games" rel="noreferrer noopener">video games</a> sectors.
As part of a wider reassessment of the internet SMID and video games sectors, this modification by JP Morgan encapsulates their latest industry analysis and projections.
The key conclusion of this assessment is that small-cap internet stocks continue to underperform significantly, marking the fifth consecutive year of this trend.
Also Read: <a href="https://www.benzinga.com//node/45473094">Take-Two Q4 Beats On NBA 2K, Mobile; Analysts Flag Cautious Guidance On GTA 6 Delay</a>
Despite this, the sector shows some resilience with the median covered company projected to grow revenue by 9% and maintain a 20% EBITDA margin in 2025, with all companies now adjusted EBITDA profitable, the analyst observed in the report.
A notable finding is the potential positive impact of the App Store ruling on companies like Match Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MTCH#NASDAQ">MTCH</a>) and Bumble (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BMBL#NASDAQ">BMBL</a>), which may result in some fee relief.
While overall estimates for 2025 have seen slight downward revisions, the report highlights specific opportunities and dislocations, such as Take-Two Interactive as a top pick due to the anticipated GTA VI release, and identifies Roku, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) and Xometry as companies with stock dislocations worth watching.
Carpenter maintained an Overweight rating on Take-Two Interactive with a price forecast of $250 due to the highly anticipated GTA VI (May 2026), its status as the most anticipated video game release in history, and strong performance from NBA 2K and Zynga. While GTA VI delays pose a risk, the firm projects significant growth with $8.75 billion in bookings and $9 adjusted EPS in FY27, driven by GTA VI unit sales.
The analyst has rated Xometry Overweight with a $38 price forecast, calling it a top small-cap pick. The custom manufacturing marketplace is seen as a clear leader in a growing online market, with accelerating revenue. Despite risks like manufacturing contraction, Xometry is projected for $595 million in marketplace revenue and $13 million adjusted EBITDA in 2025. Tariffs, supply chain uncertainty, and onshoring should accelerate share gains, as per the analyst. He increased the price forecast from $36 to $38.
Carpenter also increased the price forecast for Roblox Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>) (from $80 to $100), citing beat and raise first-quarter and strong second-quarter intra-quarter trends.
The analyst raised the price forecast on Roku, Inc. from $75 to $85, citing China tariff relief and platform revenue upside potential.
He boosted the price forecast on Applovin Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/APP#NASDAQ">APP</a>) from $355 to $400, citing a first-quarter beat, app store ruling, and self-serve catalyst.
Carpenter downgraded Bumble from Neutral to Underweight, maintaining a $5 price forecast, despite the stock&#8217;s recent 50%+ surge since Liberation Day.
The upgrade in profit, driven by cost cuts, offset weaker revenue. However, Carpenter anticipates accelerated declines in revenue and payers, citing worsening U.S. download trends.
He expects margins to moderate as brand marketing resumes (i.e., another big upgrade seems unlikely) and notes continued challenges in the online dating sector, especially with Gen Z engagement. Tinder&#8217;s turnaround is further along, yet Match Group shares are near all-time lows, reflecting industry-wide struggles.
Read Next:
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<li><a href="https://www.benzinga.com//node/45317179">Bumble Slashes $20 Million In Q2 Marketing Spend As Founder-CEO Whitney Wolfe Herd Returns With Quality First Strategy</a></li>
</ul>
Image via Shutterstock

Downgrades

Price Target

Reiteration

Tech

BMBL

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XMTR

Which Internet Software Stocks Is JP Morgan Bullish On?

JP Morgan analyst Cory Carpenter maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Overweight and raises the price target from $75 to $85.

JP Morgan Maintains Overweight on Roku, Raises Price Target to $85

Financial giants have made a conspicuous bearish move on Roku. Our analysis of options history for Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) revealed 8 unusual trades.
Delving into the details, we found 25% of traders were bullish, while 50% showed bearish tendencies. Out of all the trades we spotted, 3 were puts, with a value of $217,950, and 5 were calls, valued at $201,240.
<h3>What's The Price Target?</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $60.0 and $100.0 for Roku, spanning the last three months.
<h3>Analyzing Volume &amp; Open Interest</h3>
In terms of liquidity and interest, the mean open interest for Roku options trades today is 802.62 with a total volume of 491.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Roku's big money trades within a strike price range of $60.0 to $100.0 over the last 30 days.
<h3>Roku 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1748890891_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>07/18/25</td>
<td>$5.6</td>
<td>$5.45</td>
<td>$5.6</td>
<td>$75.00</td>
<td>$112.0K</td>
<td>272</td>
<td align="right">3</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$18.5</td>
<td>$18.25</td>
<td>$18.45</td>
<td>$85.00</td>
<td>$55.3K</td>
<td>644</td>
<td align="right">36</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$14.05</td>
<td>$13.95</td>
<td>$14.05</td>
<td>$75.00</td>
<td>$50.5K</td>
<td>121</td>
<td align="right">37</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$2.77</td>
<td>$2.71</td>
<td>$2.71</td>
<td>$75.00</td>
<td>$48.7K</td>
<td>2.6K</td>
<td align="right">205</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>01/16/26</td>
<td>$5.1</td>
<td>$4.75</td>
<td>$4.95</td>
<td>$100.00</td>
<td>$44.5K</td>
<td>1.7K</td>
<td align="right">90</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
In light of the recent options history for Roku, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Where Is Roku Standing Right Now?</h3>
<ul>
<li>Currently trading with a volume of 1,433,147, the ROKU's price is up by 1.8%, now at $73.77. </li>
<li>RSI readings suggest the stock is currently may be overbought.</li>
<li>Anticipated earnings release is in 59 days.</li>
</ul>
<h3>Professional Analyst Ratings for Roku</h3>
In the last month, 4 experts released ratings on this stock with an average target price of $85.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Needham has revised its rating downward to Buy, adjusting the price target to $88. 
&#x2A; In a cautious move, an analyst from Needham downgraded its rating to Buy, setting a price target of $88. 
&#x2A; An analyst from JMP Securities downgraded its action to Market Outperform with a price target of $95. 
&#x2A; Maintaining their stance, an analyst from Citigroup continues to hold a Neutral rating for Roku, targeting a price of $68. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Roku options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Options

Spotlight on Roku: Analyzing the Surge in Options Activity

JMP Securities analyst Matthew Condon reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Market Outperform and maintains $95 price target.

JMP Securities Reiterates Market Outperform on Roku, Maintains $95 Price Target

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>GOOGL</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>05/23/25</td>
<td>$172.50</td>
<td>$49.7K</td>
<td>33.9K</td>
<td>71.1K</td>
</tr>
<tr>
<td>GOOG</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>05/30/25</td>
<td>$170.00</td>
<td>$32.2K</td>
<td>358</td>
<td>4.8K</td>
</tr>
<tr>
<td>SE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>08/15/25</td>
<td>$175.00</td>
<td>$55.0K</td>
<td>255</td>
<td>536</td>
</tr>
<tr>
<td>BIDU</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>08/15/25</td>
<td>$80.00</td>
<td>$49.6K</td>
<td>1.6K</td>
<td>362</td>
</tr>
<tr>
<td>TTD</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/23/25</td>
<td>$80.00</td>
<td>$91.1K</td>
<td>800</td>
<td>244</td>
</tr>
<tr>
<td>META</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$540.00</td>
<td>$237.9K</td>
<td>400</td>
<td>89</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>01/15/27</td>
<td>$85.00</td>
<td>$26.0K</td>
<td>145</td>
<td>10</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$1020.00</td>
<td>$26.8K</td>
<td>209</td>
<td>4</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• For GOOGL (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>), we notice a call option sweep that happens to be bearish, expiring in 2 day(s) on May 23, 2025. This event was a transfer of 500 contract(s) at a $172.50 strike. This particular call needed to be split into 40 different trades to become filled. The total cost received by the writing party (or parties) was $49.7K, with a price of $99.0 per contract. There were 33984 open contracts at this strike prior to today, and today 71173 contract(s) were bought and sold. 
• For GOOG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>), we notice a put option trade that happens to be bullish, expiring in 9 day(s) on May 30, 2025. This event was a transfer of 148 contract(s) at a $170.00 strike. The total cost received by the writing party (or parties) was $32.2K, with a price of $218.0 per contract. There were 358 open contracts at this strike prior to today, and today 4863 contract(s) were bought and sold. 
• Regarding SE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SE#NYSE">SE</a>), we observe a call option sweep with bearish sentiment. It expires in 86 day(s) on August 15, 2025. Parties traded 54 contract(s) at a $175.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $55.0K, with a price of $1015.0 per contract. There were 255 open contracts at this strike prior to today, and today 536 contract(s) were bought and sold. 
• For BIDU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BIDU#NASDAQ">BIDU</a>), we notice a put option trade that happens to be neutral, expiring in 86 day(s) on August 15, 2025. This event was a transfer of 160 contract(s) at a $80.00 strike. The total cost received by the writing party (or parties) was $49.6K, with a price of $310.0 per contract. There were 1648 open contracts at this strike prior to today, and today 362 contract(s) were bought and sold. 
• For TTD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTD#NASDAQ">TTD</a>), we notice a put option trade that happens to be bearish, expiring in 2 day(s) on May 23, 2025. This event was a transfer of 200 contract(s) at a $80.00 strike. The total cost received by the writing party (or parties) was $91.1K, with a price of $456.0 per contract. There were 800 open contracts at this strike prior to today, and today 244 contract(s) were bought and sold. 
• For META (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), we notice a put option trade that happens to be bearish, expiring in 303 day(s) on March 20, 2026. This event was a transfer of 66 contract(s) at a $540.00 strike. The total cost received by the writing party (or parties) was $237.9K, with a price of $3605.0 per contract. There were 400 open contracts at this strike prior to today, and today 89 contract(s) were bought and sold. 
• For ROKU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), we notice a put option trade that happens to be neutral, expiring in 604 day(s) on January 15, 2027. This event was a transfer of 10 contract(s) at a $85.00 strike. The total cost received by the writing party (or parties) was $26.0K, with a price of $2607.0 per contract. There were 145 open contracts at this strike prior to today, and today 10 contract(s) were bought and sold. 
• Regarding NFLX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), we observe a call option trade with bullish sentiment. It expires in 240 day(s) on January 16, 2026. Parties traded 1 contract(s) at a $1020.00 strike. The total cost received by the writing party (or parties) was $26.8K, with a price of $26885.0 per contract. There were 209 open contracts at this strike prior to today, and today 4 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

BIDU

GOOG

GOOGL

NFLX

8 Communication Services Stocks Whale Activity In Today's Session

Roku Inc's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) CFO Dan Jedda has been responsible for the company's strong free cash flow (FCF) growth, according to Needham.
The Roku Analyst: <a href="https://www.benzinga.com/analyst-stock-ratings/analyst/580607ae846faa000106ab43/laura-martin">Analyst Laura Martin</a> maintained a Buy rating and price target of $88.50.
The Roku Thesis: Jedda has taken the company from negative FCF of 150 million in 2022 to more than $200 million in 2024 and a guidance of over $350 million for 2025, Martin said in the note.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
She mentioned some key takeaways from a recent discussion with experts about the future of CTV and Streaming/OTT.
"While bundling was seen as a defensive strategy, e-commerce linked CTV ad units and new SMB demand were raised as under exploited revenue growth levers," the analyst wrote.
Advertisement dollars are shifting from linear TV to connected TV. However, there is downward pressure on streaming ad unit CPMs (cost per thousand impressions). This is due to excess supply and lack of differentiation in ad units, she added.
Experts see GenAI as "both a cost saver and a new powerful personalized creative enabler, though it is still in its early stages of adoption," Martin further stated.
Price Action: Shares of Roku had declined by 1.71% to $70.65 at the time of publication on Thursday.
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Image: Shutterstock

Entertainment

Movers

Roku Analyst Says TV's Future Hinges On This 'Powerful' Cost Saver, But It's Still Early

Needham analyst Laura Martin reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Buy and maintains $88.5 price target.

Needham Reiterates Buy on Roku, Maintains $88.5 Price Target

On CNBC's &#8220;Mad Money Lightning Round,&#8221; Jim Cramer said he likes SoFi Technologies, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SOFI#NASDAQ">SOFI</a>), adding that the stock <a href="https://www.benzinga.com/quote/SOFI/earnings">goes to &#8220;new highs.&#8221;</a>
To support his view, the company reported quarterly adjusted sales of $770.72 million on April 29, beating analyst estimates of $739.04 million. The company also reported quarterly adjusted earnings of 6 cents per share, beating analyst estimates of 4 cents per share.
Cramer said Roku, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) has &#8220;some upside because they are doing some pretty terrific things in streaming, so I'm ok with it.&#8221;
On the earnings front, Roku posted better-than-expected results for the first quarter on May 1.
Cramer recommended not buying GE HealthCare Technologies Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GEHC#NASDAQ">GEHC</a>). &#8220;It's inconsistent and too controlled by China, not America. So, I am not going to be a backer,&#8221; he added.
As per the recent news, GE HealthCare announced FDA approval for Optison Ultrasound Enhancing Agent.
&#8220;The beer business is soft, the spirits business is not so good, and, frankly, I expected more from the company. I think the company has been a very big disappointment,&#8221; Cramer said when asked about Constellation Brands, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STZ#NYSE">STZ</a>). &#8220;I don't need to be in stocks that have been disappointing.&#8221;
Supporting his view, RBC Capital analyst Nik Modi lowered the price target on the stock from $289 to $233 on April 14.
Price Action:
<ul class="wp-block-list">
<li>SoFi shares gained 1.8% to settle at $14.29 on Tuesday.</li>
<li>Roku shares rose 3.8% to close at $71.40 during the session.</li>
<li>GE Healthcare shares fell 0.4% to settle at $73.83 on Tuesday.</li>
<li>Constellation Brands shares declined 1.2% to settle at $187.67 on Tuesday.</li>
</ul>
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Photo: Shutterstock

GEHC

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Jim Cramer: SoFi Goes To 'New Highs,' Recommends Not Buying This Health Care Stock

Investors with a lot of money to spend have taken a bullish stance on Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with ROKU, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://www.benzinga.com/pro/">Benzinga</a>'s options scanner spotted 24 uncommon options trades for Roku.
This isn't normal.
The overall sentiment of these big-money traders is split between 75% bullish and 16%, bearish.
Out of all of the special options we uncovered, 3 are puts, for a total amount of $161,691, and 21 are calls, for a total amount of $1,356,914.
<h3>Expected Price Movements</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $50.0 and $100.0 for Roku, spanning the last three months.
<h3>Insights into Volume &amp; Open Interest</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Roku's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Roku's whale activity within a strike price range from $50.0 to $100.0 in the last 30 days. 
<h3>Roku Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1747076468_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/16/25</td>
<td>$6.5</td>
<td>$6.45</td>
<td>$6.5</td>
<td>$60.00</td>
<td>$164.7K</td>
<td>1.6K</td>
<td align="right">923</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$24.45</td>
<td>$24.4</td>
<td>$24.4</td>
<td>$50.00</td>
<td>$122.0K</td>
<td>1.2K</td>
<td align="right">52</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/16/25</td>
<td>$6.6</td>
<td>$6.1</td>
<td>$6.6</td>
<td>$60.00</td>
<td>$118.8K</td>
<td>1.6K</td>
<td align="right">678</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>03/20/26</td>
<td>$18.35</td>
<td>$17.7</td>
<td>$18.05</td>
<td>$60.00</td>
<td>$90.2K</td>
<td>122</td>
<td align="right">50</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>03/20/26</td>
<td>$18.35</td>
<td>$17.7</td>
<td>$18.05</td>
<td>$60.00</td>
<td>$90.2K</td>
<td>122</td>
<td align="right">50</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
<h3>Present Market Standing of Roku</h3>
<ul>
<li>Trading volume stands at 6,136,047, with ROKU's price up by 13.19%, positioned at $68.97.</li>
<li>RSI indicators show the stock to be may be approaching overbought.</li>
<li>Earnings announcement expected in 80 days.</li>
</ul>
<h3>What The Experts Say On Roku</h3>
5 market experts have recently issued ratings for this stock, with a consensus target price of $97.0.
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&#x2A; An analyst from Benchmark has revised its rating downward to Buy, adjusting the price target to $130. 
&#x2A; Maintaining their stance, an analyst from Wells Fargo continues to hold a Overweight rating for Roku, targeting a price of $100. 
&#x2A; An analyst from Loop Capital persists with their Hold rating on Roku, maintaining a target price of $80. 
&#x2A; In a cautious move, an analyst from JMP Securities downgraded its rating to Market Outperform, setting a price target of $95. 
&#x2A; Maintaining their stance, an analyst from Evercore ISI Group continues to hold a In-Line rating for Roku, targeting a price of $80. 
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Decoding Roku's Options Activity: What's the Big Picture?

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Shares of companies within the broader communication services sector are trading higher amid overall market strength after the US and China agreed to a temporary reduction in most tariffs on each other's goods.

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Below are some instances of options activity happening in the Communication Services sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>META</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$650.00</td>
<td>$28.6K</td>
<td>7.9K</td>
<td>48.6K</td>
</tr>
<tr>
<td>T</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$22.00</td>
<td>$39.1K</td>
<td>11.4K</td>
<td>4.8K</td>
</tr>
<tr>
<td>GOOGL</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$155.00</td>
<td>$101.4K</td>
<td>10.8K</td>
<td>3.1K</td>
</tr>
<tr>
<td>CMCSA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$32.50</td>
<td>$35.8K</td>
<td>946</td>
<td>101</td>
</tr>
<tr>
<td>SE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>10/17/25</td>
<td>$170.00</td>
<td>$63.1K</td>
<td>1.5K</td>
<td>100</td>
</tr>
<tr>
<td>NFLX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$1020.00</td>
<td>$54.8K</td>
<td>53</td>
<td>70</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$50.00</td>
<td>$122.0K</td>
<td>1.2K</td>
<td>52</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• For META (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), we notice a call option sweep that happens to be bearish, expiring in 4 day(s) on May 16, 2025. This event was a transfer of 60 contract(s) at a $650.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $28.6K, with a price of $479.0 per contract. There were 7988 open contracts at this strike prior to today, and today 48628 contract(s) were bought and sold. 
• Regarding T (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/T#NYSE">T</a>), we observe a put option sweep with bearish sentiment. It expires in 130 day(s) on September 19, 2025. Parties traded 1100 contract(s) at a $22.00 strike. This particular put needed to be split into 35 different trades to become filled. The total cost received by the writing party (or parties) was $39.1K, with a price of $35.0 per contract. There were 11481 open contracts at this strike prior to today, and today 4806 contract(s) were bought and sold. 
• Regarding GOOGL (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>), we observe a call option sweep with bullish sentiment. It expires in 39 day(s) on June 20, 2025. Parties traded 130 contract(s) at a $155.00 strike. This particular call needed to be split into 11 different trades to become filled. The total cost received by the writing party (or parties) was $101.4K, with a price of $780.0 per contract. There were 10876 open contracts at this strike prior to today, and today 3192 contract(s) were bought and sold. 
• Regarding CMCSA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>), we observe a call option sweep with bearish sentiment. It expires in 130 day(s) on September 19, 2025. Parties traded 101 contract(s) at a $32.50 strike. This particular call needed to be split into 16 different trades to become filled. The total cost received by the writing party (or parties) was $35.8K, with a price of $355.0 per contract. There were 946 open contracts at this strike prior to today, and today 101 contract(s) were bought and sold. 
• For SE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SE#NYSE">SE</a>), we notice a call option trade that happens to be bearish, expiring in 158 day(s) on October 17, 2025. This event was a transfer of 81 contract(s) at a $170.00 strike. The total cost received by the writing party (or parties) was $63.1K, with a price of $780.0 per contract. There were 1542 open contracts at this strike prior to today, and today 100 contract(s) were bought and sold. 
• For NFLX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), we notice a put option sweep that happens to be bullish, expiring in 249 day(s) on January 16, 2026. This event was a transfer of 7 contract(s) at a $1020.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $54.8K, with a price of $7830.0 per contract. There were 53 open contracts at this strike prior to today, and today 70 contract(s) were bought and sold. 
• Regarding ROKU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), we observe a call option sweep with bearish sentiment. It expires in 249 day(s) on January 16, 2026. Parties traded 50 contract(s) at a $50.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $122.0K, with a price of $2440.0 per contract. There were 1208 open contracts at this strike prior to today, and today 52 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

CMCSA

7 Communication Services Stocks Whale Activity In Today's Session

Throughout the last three months, 33 analysts have evaluated Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), offering a diverse set of opinions from bullish to bearish.
The table below offers a condensed view of their recent ratings, showcasing the changing sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">11</td>
<td align="right">12</td>
<td align="right">10</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">6</td>
<td align="right">7</td>
<td align="right">5</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">2</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">2</td>
<td align="right">4</td>
<td align="right">5</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Insights from analysts' 12-month price targets are revealed, presenting an average target of $99.55, a high estimate of $130.00, and a low estimate of $68.00. This current average reflects an increase of 2.66% from the previous average price target of $96.97. 
<img src="https://www.benzinga.com/files/images/story/2025/1747051267_0.png" alt="price target chart" />
<h2>Breaking Down Analyst Ratings: A Detailed Examination</h2>
The perception of Roku by financial experts is analyzed through recent analyst actions. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$88.50</td>
<td>$88.50</td>
</tr>
<tr>
<td>Jason Bazinet</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$68.00</td>
<td>$81.00</td>
</tr>
<tr>
<td>Alan Gould</td>
<td>Loop Capital</td>
<td>Lowers</td>
<td>Hold</td>
<td>$80.00</td>
<td>$90.00</td>
</tr>
<tr>
<td>Steven Cahall</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Overweight</td>
<td>$100.00</td>
<td>$93.00</td>
</tr>
<tr>
<td>Michael Morris</td>
<td>Guggenheim</td>
<td>Maintains</td>
<td>Buy</td>
<td>$100.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Alicia Reese</td>
<td>Wedbush</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$100.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Daniel Kurnos</td>
<td>Benchmark</td>
<td>Maintains</td>
<td>Buy</td>
<td>$130.00</td>
<td>$130.00</td>
</tr>
<tr>
<td>Matthew Carletti</td>
<td>JMP Securities</td>
<td>Maintains</td>
<td>Market Outperform</td>
<td>$95.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Shweta Khajuria</td>
<td>Evercore ISI Group</td>
<td>Lowers</td>
<td>In-Line</td>
<td>$80.00</td>
<td>$105.00</td>
</tr>
<tr>
<td>Barton Crockett</td>
<td>Rosenblatt</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$75.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$88.50</td>
<td>$88.50</td>
</tr>
<tr>
<td>Steven Cahall</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$93.00</td>
<td>$129.00</td>
</tr>
<tr>
<td>Alicia Reese</td>
<td>Wedbush</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$100.00</td>
<td>$125.00</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$88.50</td>
<td>$88.50</td>
</tr>
<tr>
<td>Matthew Condon</td>
<td>JMP Securities</td>
<td>Maintains</td>
<td>Market Outperform</td>
<td>$95.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Cory Carpenter</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$75.00</td>
<td>$115.00</td>
</tr>
<tr>
<td>Daniel Kurnos</td>
<td>Benchmark</td>
<td>Maintains</td>
<td>Buy</td>
<td>$130.00</td>
<td>$130.00</td>
</tr>
<tr>
<td>John Hodulik</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$72.00</td>
<td>$90.00</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$88.50</td>
<td>$88.50</td>
</tr>
<tr>
<td>Hamilton Faber</td>
<td>Redburn Atlantic</td>
<td>Announces</td>
<td>Buy</td>
<td>$100.00</td>
<td>-</td>
</tr>
<tr>
<td>Matthew Condon</td>
<td>Citizens Capital Markets</td>
<td>Maintains</td>
<td>Market Outperform</td>
<td>$115.00</td>
<td>$115.00</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$120.00</td>
<td>$120.00</td>
</tr>
<tr>
<td>Matthew Condon</td>
<td>Citizens Capital Markets</td>
<td>Maintains</td>
<td>Market Outperform</td>
<td>$115.00</td>
<td>$115.00</td>
</tr>
<tr>
<td>Jason Bazinet</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Neutral</td>
<td>$103.00</td>
<td>$70.00</td>
</tr>
<tr>
<td>James Heaney</td>
<td>Jefferies</td>
<td>Raises</td>
<td>Hold</td>
<td>$100.00</td>
<td>$55.00</td>
</tr>
<tr>
<td>John Hodulik</td>
<td>UBS</td>
<td>Raises</td>
<td>Neutral</td>
<td>$90.00</td>
<td>$73.00</td>
</tr>
<tr>
<td>Daniel Kurnos</td>
<td>Benchmark</td>
<td>Raises</td>
<td>Buy</td>
<td>$130.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Matthew Condon</td>
<td>JMP Securities</td>
<td>Raises</td>
<td>Market Outperform</td>
<td>$115.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Cory Carpenter</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Overweight</td>
<td>$115.00</td>
<td>$92.00</td>
</tr>
<tr>
<td>Ruplu Bhattacharya</td>
<td>B of A Securities</td>
<td>Raises</td>
<td>Buy</td>
<td>$120.00</td>
<td>$90.00</td>
</tr>
<tr>
<td>Barton Crockett</td>
<td>Rosenblatt</td>
<td>Raises</td>
<td>Neutral</td>
<td>$100.00</td>
<td>$86.00</td>
</tr>
<tr>
<td>Steven Cahall</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Overweight</td>
<td>$129.00</td>
<td>$74.00</td>
</tr>
<tr>
<td>Barton Crockett</td>
<td>Rosenblatt</td>
<td>Maintains</td>
<td>Neutral</td>
<td>$86.00</td>
<td>$86.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Roku. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Analyzing trends, analysts offer qualitative evaluations, ranging from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Roku compared to the broader market.</li>
<li>Price Targets: Gaining insights, analysts provide estimates for the future value of Roku's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
Understanding these analyst evaluations alongside key financial indicators can offer valuable insights into Roku's market standing. Stay informed and make well-considered decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/ROKU/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Roku analyst ratings.</a>
<h2>All You Need to Know About Roku</h2>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
<h3>Roku: Delving into Financials</h3>
Market Capitalization Analysis: The company's market capitalization is below the industry average, suggesting that it is relatively smaller compared to peers. This could be due to various factors, including perceived growth potential or operational scale.
Positive Revenue Trend: Examining Roku's financials over 3M reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 15.79% as of 31 March, 2025, showcasing a substantial increase in top-line earnings. When compared to others in the Communication Services sector, the company excelled with a growth rate higher than the average among peers.
Net Margin: Roku's net margin is below industry standards, pointing towards difficulties in achieving strong profitability. With a net margin of -2.69%, the company may encounter challenges in effective cost control.
Return on Equity (ROE): Roku's ROE falls below industry averages, indicating challenges in efficiently using equity capital. With an ROE of -1.09%, the company may face hurdles in generating optimal returns for shareholders.
Return on Assets (ROA): Roku's ROA is below industry averages, indicating potential challenges in efficiently utilizing assets. With an ROA of -0.65%, the company may face hurdles in achieving optimal financial returns.
Debt Management: With a below-average debt-to-equity ratio of 0.23, Roku adopts a prudent financial strategy, indicating a balanced approach to debt management.
<h2>What Are Analyst Ratings?</h2>
Benzinga tracks 150 analyst firms and reports on their stock expectations. Analysts typically arrive at their conclusions by predicting how much money a company will make in the future, usually the upcoming five years, and how risky or predictable that company's revenue streams are.
Analysts attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish their ratings on stocks. Analysts typically rate each stock once per quarter or whenever the company has a major update.
Analysts may enhance their evaluations by incorporating forecasts for metrics like growth estimates, earnings, and revenue, delivering additional guidance to investors. It is vital to acknowledge that, although experts in stocks and sectors, analysts are human and express their opinions when providing insights.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

33 Analysts Have This To Say About Roku

Citigroup analyst Jason Bazinet maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Neutral and lowers the price target from $81 to $68.

Citigroup Maintains Neutral on Roku, Lowers Price Target to $68

<a href="https://www.hollywoodreporter.com/business/business-news/trump-jon-voight-unveils-hollywood-movies-tariffs-1236207690/">https://www.hollywoodreporter.com/business/business-news/trump-jon-voight-unveils-hollywood-movies-tariffs-1236207690/</a>

General

'Trump Ambassador Jon Voight Unveils His Plan to "Make Hollywood Great Again"'- The Hollywood Reporter

<a href="https://www.hollywoodreporter.com/business/business-news/white-house-clarifies-trump-movie-tariff-1236207216/">https://www.hollywoodreporter.com/business/business-news/white-house-clarifies-trump-movie-tariff-1236207216/</a>

'White House Says "No Final Decisions" Have Been Made on Movie Tariffs, Still "Exploring All Options"'- Hollywood Reporter

Shares of film and streaming platform companies are trading lower after President Trump announced a 100% tariff on movies produced outside the country.

Loop Capital analyst Alan Gould maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Hold and lowers the price target from $90 to $80.

Loop Capital Maintains Hold on Roku, Lowers Price Target to $80

Wells Fargo analyst Steven Cahall maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Overweight and raises the price target from $93 to $100.

Wells Fargo Maintains Overweight on Roku, Raises Price Target to $100

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>META</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/02/25</td>
<td>$600.00</td>
<td>$65.9K</td>
<td>15.4K</td>
<td>78.1K</td>
</tr>
<tr>
<td>RDDT</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>05/09/25</td>
<td>$124.00</td>
<td>$69.4K</td>
<td>54</td>
<td>722</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>06/20/25</td>
<td>$1200.00</td>
<td>$113.1K</td>
<td>1.7K</td>
<td>285</td>
</tr>
<tr>
<td>BIDU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>10/17/25</td>
<td>$105.00</td>
<td>$63.0K</td>
<td>639</td>
<td>128</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>05/16/25</td>
<td>$80.00</td>
<td>$34.8K</td>
<td>99</td>
<td>22</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• For META (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), we notice a call option sweep that happens to be bullish, is expiring today. Parties traded 132 contract(s) at a $600.00 strike. This particular call needed to be split into 39 different trades to become filled. The total cost received by the writing party (or parties) was $65.9K, with a price of $497.0 per contract. There were 15466 open contracts at this strike prior to today, and today 78124 contract(s) were bought and sold. 
• Regarding RDDT (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>), we observe a call option sweep with neutral sentiment. It expires in 7 day(s) on May 9, 2025. Parties traded 204 contract(s) at a $124.00 strike. This particular call needed to be split into 13 different trades to become filled. The total cost received by the writing party (or parties) was $69.4K, with a price of $342.0 per contract. There were 54 open contracts at this strike prior to today, and today 722 contract(s) were bought and sold. 
• Regarding NFLX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), we observe a call option sweep with neutral sentiment. It expires in 49 day(s) on June 20, 2025. Parties traded 30 contract(s) at a $1200.00 strike. This particular call needed to be split into 19 different trades to become filled. The total cost received by the writing party (or parties) was $113.1K, with a price of $3770.0 per contract. There were 1788 open contracts at this strike prior to today, and today 285 contract(s) were bought and sold. 
• For BIDU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BIDU#NASDAQ">BIDU</a>), we notice a call option sweep that happens to be neutral, expiring in 168 day(s) on October 17, 2025. This event was a transfer of 118 contract(s) at a $105.00 strike. This particular call needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $63.0K, with a price of $534.0 per contract. There were 639 open contracts at this strike prior to today, and today 128 contract(s) were bought and sold. 
• Regarding ROKU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), we observe a put option trade with neutral sentiment. It expires in 14 day(s) on May 16, 2025. Parties traded 20 contract(s) at a $80.00 strike. The total cost received by the writing party (or parties) was $34.8K, with a price of $1740.0 per contract. There were 99 open contracts at this strike prior to today, and today 22 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

5 Communication Services Stocks With Whale Alerts In Today's Session

Press Releases

Roku, Hello Sunshine, and Rich Eisen Productions Team Up for "Women's Sports Now," a Weekly Roundup and Breakdown All About Women's Sports

ADWEEK and Roku Partner for "Best of Big Game Commercials" Video Feature Leading up to Advertising's Biggest Night

Roku Releases Fourth Quarter 2024 Financial Results

Roku Founder and CEO to Participate in Fireside Chat Hosted by Morgan Stanley

ARK Invest Loads Up On Coinbase Stock Amid Crypto Rout

Roku to Announce First Quarter 2025 Financial Results on May 1, 2025

Roku Reinforces Commitment to Streaming Leadership

Roku Releases First Quarter 2025 Financial Results

Roku To Acquire Streaming Service Provider Frndly TV

Roku Chief Financial Officer to Present at Needham Technology, Media, & Consumer Conference

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COIN

AMC Entertainment Holdings, Inc. Class A Common Stock

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Atlanta Braves Holdings, Inc. - Series A Common Stock

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Cinemark Holdings Inc Cinemark Holdings, Inc. Common Stock

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Live Nation Entertainment, Inc. Common Stock

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Manchester United Ltd. Class A Ordinary Shares

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Warner Bros. Discovery, Inc. - Series A Common Stock

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