La cadena de opciones muestra datos clave de las opciones de acciones de Roku a varios precios de ejercicio y fechas de vencimiento. Los operadores utilizan esta información para analizar posibles operaciones y evaluar el sentimiento del mercado para Roku..

Roku (NASDAQ:ROKU) Bolsa, Cadena de Opciones

ROKU INC

Roku

Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.

Berlin,,Germany,-,September,10,,2019:,Signage,Of,Roku,,American

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Roku se dispara tras asociarse con Amazon Ads, ampliando su alcance publicitario en CTV a 80 millones de hogares.

Acciones de Roku suben casi un 10% tras anunciar una potente alianza con Amazon Ads

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Roku alcanza los $4000M en ingresos anuales y duplica su cuota de mercado en EE.UU., pero sus acciones siguen a la baja.

Acciones de Roku (ROKU) caen pese a superar expectativas

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ILMN

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Ark Invest vendió más de 135.000 acciones de Palantir Technologies Inc. tras su récord en bolsa. ¿Estrategia o señal de alerta?

Cathie Wood reduce posición en Palantir (PLTR) tras resultados récord: ¿Oportunidad o advertencia?

Roku Inc

Each year, FTSE Russell recalibrates its U.S. indexes to ensure they accurately represent the evolving market. The Russell 1000 Index, comprising the largest 1,000 U.S. companies by market cap, saw some notable additions and <a href="https://www.benzinga.com/markets/equities/25/07/46313915/tom-lee-calls-robinhood-morgan-stanley-for-gen-z-draws-1980s-wall-street-broker-analogy-to-explain-fintechs-rise">exclusions in 2025.&nbsp;</a>
Reconstitution: The Russell Index reconstitution ranks among the busiest trading days of the year, as asset managers rebalance portfolios to align with the updated index components. 
This year's event set a new record when 2.5 billion shares changed hands in just 0.9 seconds, representing a staggering $102.4 billion in traded securities, according to Jeff Buchbinder, chief equity strategist at LPL Financial. 
Read Next: <a href="https://www.benzinga.com/markets/tech/25/07/46422009/rare-earth-royalty-meet-the-power-players-shaping-the-industry?utm_source=articleShare">Rare Earth Royalty: Meet The Power Players Shaping The Industry</a>
Russell 1000 Additions: The Russell 1000 Index welcomed 37 new constituents in its latest reconstitution, with 19 companies promoted from the Russell 2000 Index, which includes the next 2,000 largest U.S. stocks. 
The remaining 18 additions were primarily new entrants to the Russell Index family, with 17 of them joining for the first time, including two recent IPOs: SailPoint, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SAIL#NASDAQ">SAIL</a>) and Karman Holdings, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KRMN#NYSE">KRMN</a>). 
Core Scientific, Inc. (CORZ), previously a micro-cap stock outside the Russell 3000, made an enormous leap directly into the Russell 1000. 
<h3 class="wp-block-heading">Other Notable Russell 1000 Additions:&nbsp;</h3>
<ul class="wp-block-list">
<li>Rivian Automotive, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIVN#NASDAQ">RIVN</a>)&nbsp;</li>
<li>Super Micro Computer, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SMCI#NASDAQ">SMCI</a>)&nbsp;</li>
<li>DraftKings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DKNG#NASDAQ">DKNG</a>)&nbsp;</li>
<li>Roku, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>)&nbsp;</li>
</ul>
<h3 class="wp-block-heading">Notable Russell 1000 Exclusions:&nbsp;</h3>
<ul class="wp-block-list">
<li>Nikola Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NKLA#NASDAQ">NKLA</a>) (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NKLAQ#OTC">NKLAQ</a>)&nbsp;</li>
<li>Plug Power, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PLUG#NASDAQ">PLUG</a>)&nbsp;</li>
<li>Beyond Meat, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BYND#NASDAQ">BYND</a>)&nbsp;</li>
<li>Lucid Group, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LCID#NASDAQ">LCID</a>)&nbsp;</li>
</ul>
While Rivian was added to the Russell 1000 this year, other EV makers, Nikola and Lucid, were removed from the index. Green energy company Plug Power and Beyond Meat were also excluded.
<h3 class="wp-block-heading">Key Takeaway</h3>
While it is crucial to understand the Russell reconstitution and how sector indexes' compositions have changed, LPL Financial advises that the best course of action may be to "stay the course."
"For investors considering adjustments to their portfolios following these changes, we suggest staying patient while keeping in mind that volatility may pick up over the next few weeks around tariff headlines, incoming inflation data, the upcoming earnings season and historical seasonal weakness," Buchbinder said.&nbsp;
Read Next:&nbsp;
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Photo: Shutterstock

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Rivian Unseats Lucid, DraftKings Ousts Plug Power In Russell 1000 Shake-Up

Investors with a lot of money to spend have taken a bearish stance on Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>).
And retail traders should know.
We noticed this today when the positions showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with ROKU, it often means somebody knows something is about to happen.
Today, Benzinga's options scanner spotted 8 options trades for Roku.
This isn't normal.
The overall sentiment of these big-money traders is split between 37% bullish and 62%, bearish.
Out of all of the options we uncovered, there was 1 put, for a total amount of $34,800, and 7, calls, for a total amount of $280,451.
<h3>Expected Price Movements</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $60.0 to $130.0 for Roku over the last 3 months. 
<h3>Volume &amp; Open Interest Development</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Roku's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Roku's significant trades, within a strike price range of $60.0 to $130.0, over the past month.
<h3>Roku Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1752678068_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$5.1</td>
<td>$4.25</td>
<td>$4.58</td>
<td>$120.00</td>
<td>$81.0K</td>
<td>1.8K</td>
<td align="right">178</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$12.25</td>
<td>$12.15</td>
<td>$12.25</td>
<td>$95.00</td>
<td>$49.0K</td>
<td>681</td>
<td align="right">44</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$4.9</td>
<td>$4.8</td>
<td>$4.81</td>
<td>$100.00</td>
<td>$36.0K</td>
<td>1.9K</td>
<td align="right">4</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>07/25/25</td>
<td>$2.35</td>
<td>$2.32</td>
<td>$2.32</td>
<td>$90.00</td>
<td>$34.8K</td>
<td>368</td>
<td align="right">193</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>07/25/25</td>
<td>$2.25</td>
<td>$2.24</td>
<td>$2.25</td>
<td>$91.00</td>
<td>$31.5K</td>
<td>441</td>
<td align="right">512</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
<h3>Where Is Roku Standing Right Now?</h3>
<ul>
<li>Trading volume stands at 601,269, with ROKU's price up by 1.1%, positioned at $90.27.</li>
<li>RSI indicators show the stock to be may be overbought.</li>
<li>Earnings announcement expected in 15 days.</li>
</ul>
<h3>What The Experts Say On Roku</h3>
Over the past month, 5 industry analysts have shared their insights on this stock, proposing an average target price of $93.3.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Showing optimism, an analyst from Loop Capital upgrades its rating to Buy with a revised price target of $100. 
&#x2A; Consistent in their evaluation, an analyst from B of A Securities keeps a Buy rating on Roku with a target price of $110. 
&#x2A; An analyst from Piper Sandler has decided to maintain their Neutral rating on Roku, which currently sits at a price target of $84. 
&#x2A; Consistent in their evaluation, an analyst from Citigroup keeps a Neutral rating on Roku with a target price of $84. 
&#x2A; An analyst from Needham downgraded its action to Buy with a price target of $88. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Roku options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Options

Spotlight on Roku: Analyzing the Surge in Options Activity

On Friday, Cathie Wood-led Ark Invest made a series of significant trades, with Tesla Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), Roku Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), Archer Aviation Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ACHR#NASDAQ">ACHR</a>), Aurora Innovation Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AUR#NASDAQ">AUR</a>), Kratos Defense &amp; Security Solutions Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KTOS#NASDAQ">KTOS</a>), Coinbase Global Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COIN#NASDAQ">COIN</a>) and BWX Technologies Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BWXT#NYSE">BWXT</a>)
The TSLA Trade: Ark Invest continued its bullish stance on Tesla, purchasing 59,705 shares through its ARK Innovation ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/ARKK#BATS">ARKK</a>) and ARK Next Generation Internet ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/ARKW#BATS">ARKW</a>).
This move comes amid investor panic following<a href="https://www.benzinga.com/markets/tech/25/07/46359878/cathie-wood-continues-to-back-tesla-as-investors-panic-amid-elon-musks-return-to-politics-calls-robotaxi-bet-a-trillion-dollar-opportunity"> Elon Musk&#8217;s return to politics</a>. Wood has consistently backed Tesla, calling its Robotaxi venture a &#8220;trillion-dollar opportunity&#8221;.
The value of the Tesla trade, calculated from the latest closing price, is around $18.72 million.
See Also: <a href="https://benzinga.com/markets/cryptocurrency/24/01/36681911/1-5-trillion-fund-franklin-templeton-starts-memeing-on-x-how-crypto-culture-infiltrates-fi">$1.5 Trillion Fund Franklin Templeton Starts Memeing On X: How Crypto Culture Infiltrates Finance &#8211; Benzinga</a>
The AUR trade
Ark Invest bought 425,933 shares of Aurora Innovation through the ARK Autonomous Technology &amp; Robotics ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/ARKQ#BATS">ARKQ</a>).
The value of the Aurora trade, calculated from the latest closing price, is around $2.23 million.
The ROKU trade
Ark Invest sold 32,446 shares of Roku Inc. The value of the Roku trade, calculated from the latest closing price, is around $3.77 million.
Other Key Trades:
<ul class="wp-block-list">
<li>ARKK sold 168,990 shares of Archer Aviation Inc.</li>
<li>ARK Space Exploration &amp; Innovation ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/ARKX#BATS">ARKX</a>) bought 18,387 shares of BWX Technologies.</li>
<li>ARKQ and ARKX sold 92,456 shares of Kratos Defense.</li>
<li>ARKW sold 5,596 shares of Coinbase Global.</li>
</ul>
Read Next:
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/markets/tech/25/07/46359878/cathie-wood-continues-to-back-tesla-as-investors-panic-amid-elon-musks-return-to-politics-calls-robotaxi-bet-a-trillion-dollar-opportunity">Cathie Wood Continues To Back Tesla As Investors Panic Amid Elon Musk&#8217;s Return To Politics: Calls Robotaxi Bet A Trillion-Dollar Opportunity</a></li>
</ul>
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: ChrisStock82 / Shutterstock.com

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ARKQ

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BWXT

COIN

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Cathie Wood's Ark Invest Continues To Bet On Tesla, Offloads Kratos Defense And Coinbase

Keybanc analyst Justin Patterson upgraded Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) from Sector Weight to Overweight with a <a href="https://www.benzinga.com/quote/ROKU/analyst-ratings" target="_blank" rel="noreferrer noopener">$115 price target</a> on Wednesday.
Roku is turning the corner on monetization and also demonstrating more expense discipline, according to Patterson.
Thus, the analyst raised his 2025E and 2026E EBITDA by 4% and 6% to $362 million and $530 million (both 5% above the Street consensus), and established 2027E revenue of $6.0 billion (7% above Street) and EBITDA of $743 million (12% above Street).
Also Read: <a target="_blank" href="https://www.benzinga.com/analyst-stock-ratings/reiteration/25/06/45957597/rokus-amazon-deal-revenue-to-be-a-gradual-ramp-not-a-sudden-boost-analyst-says" rel="noreferrer noopener">Roku&#8217;s Amazon Deal Revenue To Be A &#8216;Gradual Ramp,&#8217; Not a Sudden Boost, Analyst Says</a>
From June 30, 2022, to June 30, 2025, Roku shares increased by 7%, lagging the NASDAQ&#8217;s +85% gain and many mid-to-large cap stocks in Patterson&#8217;s coverage universe. The analyst attributed this to Roku being slower to scale back investment post-COVID-19, headwinds toward endemic advertisers, and an over-reliance on its OneView platform. 
However, Roku continues to have a highly engaged audience, he highlighted. Users streamed 35.8 billion hours in the first quarter (+17% year-over-year growth), with hours on The Roku Channel increasing at a materially faster rate (+84% Y/Y). Patterson&#8217;s ad checks indicate a shift in budget from legacy channels to CTV. As ad innovation ramps up and sports increasingly shift to CTV, the analyst expects the pace of budget shifts to increase.
Patterson noted that Roku became a &#8220;self-help&#8221; story. He referred back to the past three years of consumer Internet, noting that self-help stories were some of the strongest performers (e.g., DoorDash (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/dash#NASDAQ">DASH</a>), Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), Netflix (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), Spotify Tech (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPOT#NYSE">SPOT</a>), Uber Tech (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>)).
According to the analyst, Roku has made three key shifts. It established partnerships. Roku is leveraging The Trade Desk (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTD#NASDAQ">TTD</a>) and now Amazon.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) as third-party monetization partners, which he noted can improve fill rates over time. Patterson said the opportunity for more partners to be onboarded over the coming years (e.g., Alphabet (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/googl#NASDAQ">GOOGL</a>), Google, Yahoo), which should sustain mid-teens revenue growth.
According to the analyst, Roku has been opening up home screen monetization and focusing more on specific ad verticals. This reduces the reliance on media and entertainment while also exposing Roku to the political cycle.
Roku imposed expense discipline by making GAAP profitability and FCF generation a core focus. As part of this, Patterson noted more discipline on headcount and incremental investments. He noted GAAP profitability in 2026E and more meaningful profitability in 2027E.
Patterson projected second-quarter revenue of $1.08 billion and EPS of $(0.14).
Price Action: ROKU stock is trading higher by 0.81% to $89.37 at last check on Thursday.
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Photo: Shutterstock

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Roku Called 'Self-Help' Turnaround, Citing Profit Focus And New Ad Partners

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul class="wp-block-list">
<li>Piper Sandler raised Roku, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) price target from $65 to $84. Piper Sandler analyst Thomas Champion maintained a Neutral rating. Roku shares closed at $88.63 on Wednesday. See how other analysts view this stock.</li>
<li>Wells Fargo boosted the price target for Webster Financial Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WBS#NYSE">WBS</a>) from $60 to $70. Wells Fargo analyst Timur Braziler maintained an Overweight rating. Webster Financial shares closed at $58.89 on Wednesday. See how other analysts view this stock.</li>
<li>JMP Securities raised Amazon.com, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) price target from $250 to $285. JMP Securities analyst Andrew Boone maintained a Market Outperform rating. Amazon shares closed at $222.54 on Wednesday. See how other analysts view this stock.</li>
<li>Oppenheimer cut the price target for Nurix Therapeutics, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NRIX#NASDAQ">NRIX</a>) from $32 to $30. Oppenheimer analyst Matthew Biegler maintained an Outperform rating. Nurix Therapeutics shares closed at $13.18 on Wednesday. <a href="https://www.benzinga.com/quote/MSFT/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Morgan Stanley increased the price target for Domino&#8217;s Pizza, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DPZ#NASDAQ">DPZ</a>) from $510 to $514. Morgan Stanley analyst Brian Harbour maintained an Overweight rating. Domino&#8217;s shares closed at $463.48 on Wednesday. See how other analysts view this stock.</li>
<li>Keybanc raised Synopsys, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SNPS#NASDAQ">SNPS</a>) price target from $540 to $610. Keybanc analyst Jason Celino maintained an Overweight rating. Synopsys shares settled at $550.95 on Wednesday. <a href="https://www.benzinga.com/quote/MSFT/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Keybanc increased Netflix, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) price target from $1,070 to $1,390. Keybanc analyst Justin Patterson maintained an Overweight rating. Netflix shares closed at $1,288.28 on Wednesday. <a href="https://www.benzinga.com/quote/MSFT/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Benchmark increased Spotify Technology S.A. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPOT#NYSE">SPOT</a>) price target from $700 to $840. Benchmark analyst Mark Zgutowicz maintained a Buy rating. Spotify shares closed at $722.12 on Wednesday.  <a href="https://www.benzinga.com/quote/MSFT/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>UBS raised the price target for Comstock Resources, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRK#NYSE">CRK</a>) from $19 to $20. UBS analyst Peyton Dorne downgraded the stock from Neutral to Sell. Comstock Resources shares settled at $22.68 on Wednesday. <a href="https://www.benzinga.com/quote/MSFT/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Baird raised eBay Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) price target from $75 to $80. Baird analyst Colin Sebastian maintained an Outperform rating. eBay shares closed at $76.32 on Wednesday. <a href="https://www.benzinga.com/quote/MSFT/analyst-ratings">See how other analysts view this stock</a>.</li>
</ul>
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Piper Sandler analyst Thomas Champion maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Neutral and raises the price target from $65 to $84.

Piper Sandler Maintains Neutral on Roku, Raises Price Target to $84

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
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<li>Keybanc analyst Justin Patterson upgraded the rating for Roku, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) from Sector Weight to Overweight and announced a $115 price target. Roku shares closed at $88.63 on Wednesday. <a href="https://www.benzinga.com/quote/ROKU/analyst-ratings">See how other analysts view this stock</a>.</li>
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This AMD Analyst Turns Bullish; Here Are Top 5 Upgrades For Thursday

Keybanc analyst Justin Patterson upgrades Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) from Sector Weight to Overweight and announces $115 price target.

Keybanc Upgrades Roku to Overweight, Announces $115 Price Target

Roku Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) is showing promising signs of growth as it enhances labor productivity, a key metric in today's <a href="https://www.benzinga.com/topic/streaming">competitive streaming industry</a>, according to Needham.
The Roku Analyst: <a href="https://www.benzinga.com/analyst-stock-ratings/analyst/580607ae846faa000106ab43/laura-martin">Analyst Laura Martin</a> maintained a Buy rating, while raising the price target from $88 to $100.
The Roku Thesis: The company's total revenues per full-time equivalent (FTE) grew from $921,528 in 2021 to $1.2 million in 2024, Martin said in the note.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
This translates to a 34% growth over the three years, she added.
"Roku had the 3rd highest growth rate in revenue-based labor efficiency among the large cap stocks we cover," behind only Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) and Meta Platforms Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), which recorded improvements of 40% and 35%, respectively, the analyst stated.
"We believe that new CFO Dan Jedda, who came to Roku in 2Q23, has been instrumental at driving this improvement, and we expect this positive trajectory to continue," she further wrote.
ROKU Price Action: Shares of Roku had declined by 0.16% to $88.00 at the time of publication on Wednesday.
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Reiteration

Roku's Labor Efficiency Rose 34% Since 2021—Analyst Sees More Gains Ahead

Providing a diverse range of perspectives from bullish to bearish, 29 analysts have published ratings on Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) in the last three months.
In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">13</td>
<td align="right">10</td>
<td align="right">6</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">4</td>
<td align="right">1</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">2</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">6</td>
<td align="right">7</td>
<td align="right">5</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Providing deeper insights, analysts have established 12-month price targets, indicating an average target of $92.86, along with a high estimate of $130.00 and a low estimate of $68.00. A negative shift in sentiment is evident as analysts have decreased the average price target by 3.67%. 
<img src="https://www.benzinga.com/files/images/story/2025/1752062502_0.png" alt="price target chart" />
<h2>Deciphering Analyst Ratings: An In-Depth Analysis</h2>
In examining recent analyst actions, we gain insights into how financial experts perceive Roku. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Raises</td>
<td>Buy</td>
<td>$100.00</td>
<td>$88.50</td>
</tr>
<tr>
<td>Ruplu Bhattacharya</td>
<td>B of A Securities</td>
<td>Raises</td>
<td>Buy</td>
<td>$110.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Jason Bazinet</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Neutral</td>
<td>$84.00</td>
<td>$68.00</td>
</tr>
<tr>
<td>Ruplu Bhattacharya</td>
<td>B of A Securities</td>
<td>Raises</td>
<td>Buy</td>
<td>$100.00</td>
<td>$85.00</td>
</tr>
<tr>
<td>Matthew Condon</td>
<td>JMP Securities</td>
<td>Maintains</td>
<td>Market Outperform</td>
<td>$95.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Alan Gould</td>
<td>Loop Capital</td>
<td>Raises</td>
<td>Buy</td>
<td>$100.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$88.50</td>
<td>$88.50</td>
</tr>
<tr>
<td>Cory Carpenter</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Overweight</td>
<td>$85.00</td>
<td>$75.00</td>
</tr>
<tr>
<td>Matthew Condon</td>
<td>JMP Securities</td>
<td>Maintains</td>
<td>Market Outperform</td>
<td>$95.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$88.50</td>
<td>$88.50</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$88.50</td>
<td>$88.50</td>
</tr>
<tr>
<td>Jason Bazinet</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$68.00</td>
<td>$81.00</td>
</tr>
<tr>
<td>Alan Gould</td>
<td>Loop Capital</td>
<td>Lowers</td>
<td>Hold</td>
<td>$80.00</td>
<td>$90.00</td>
</tr>
<tr>
<td>Steven Cahall</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Overweight</td>
<td>$100.00</td>
<td>$93.00</td>
</tr>
<tr>
<td>Michael Morris</td>
<td>Guggenheim</td>
<td>Maintains</td>
<td>Buy</td>
<td>$100.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Alicia Reese</td>
<td>Wedbush</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$100.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Daniel Kurnos</td>
<td>Benchmark</td>
<td>Maintains</td>
<td>Buy</td>
<td>$130.00</td>
<td>$130.00</td>
</tr>
<tr>
<td>Matthew Carletti</td>
<td>JMP Securities</td>
<td>Maintains</td>
<td>Market Outperform</td>
<td>$95.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Shweta Khajuria</td>
<td>Evercore ISI Group</td>
<td>Lowers</td>
<td>In-Line</td>
<td>$80.00</td>
<td>$105.00</td>
</tr>
<tr>
<td>Barton Crockett</td>
<td>Rosenblatt</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$75.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$88.50</td>
<td>$88.50</td>
</tr>
<tr>
<td>Steven Cahall</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$93.00</td>
<td>$129.00</td>
</tr>
<tr>
<td>Alicia Reese</td>
<td>Wedbush</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$100.00</td>
<td>$125.00</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$88.50</td>
<td>$88.50</td>
</tr>
<tr>
<td>Matthew Condon</td>
<td>JMP Securities</td>
<td>Maintains</td>
<td>Market Outperform</td>
<td>$95.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Cory Carpenter</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$75.00</td>
<td>$115.00</td>
</tr>
<tr>
<td>Daniel Kurnos</td>
<td>Benchmark</td>
<td>Maintains</td>
<td>Buy</td>
<td>$130.00</td>
<td>$130.00</td>
</tr>
<tr>
<td>John Hodulik</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$72.00</td>
<td>$90.00</td>
</tr>
<tr>
<td>Laura Martin</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$88.50</td>
<td>$88.50</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Roku. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Analysts unravel qualitative evaluations for stocks, ranging from 'Outperform' to 'Underperform'. These ratings offer insights into expectations for the relative performance of Roku compared to the broader market.</li>
<li>Price Targets: Analysts predict movements in price targets, offering estimates for Roku's future value. Examining the current and prior targets offers insights into analysts' evolving expectations.</li>
</ul>
Navigating through these analyst evaluations alongside other financial indicators can contribute to a holistic understanding of Roku's market standing. Stay informed and make data-driven decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/ROKU/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Roku analyst ratings.</a>
<h2>Delving into Roku's Background</h2>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
<h3>Financial Insights: Roku</h3>
Market Capitalization: Indicating a reduced size compared to industry averages, the company's market capitalization poses unique challenges.
Revenue Growth: Roku's revenue growth over a period of 3M has been noteworthy. As of 31 March, 2025, the company achieved a revenue growth rate of approximately 15.79%. This indicates a substantial increase in the company's top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Communication Services sector.
Net Margin: The company's net margin is below industry benchmarks, signaling potential difficulties in achieving strong profitability. With a net margin of -2.69%, the company may need to address challenges in effective cost control.
Return on Equity (ROE): The company's ROE is below industry benchmarks, signaling potential difficulties in efficiently using equity capital. With an ROE of -1.09%, the company may need to address challenges in generating satisfactory returns for shareholders.
Return on Assets (ROA): The company's ROA is below industry benchmarks, signaling potential difficulties in efficiently utilizing assets. With an ROA of -0.65%, the company may need to address challenges in generating satisfactory returns from its assets.
Debt Management: With a below-average debt-to-equity ratio of 0.23, Roku adopts a prudent financial strategy, indicating a balanced approach to debt management.
<h2>What Are Analyst Ratings?</h2>
Ratings come from analysts, or specialists within banking and financial systems that report for specific stocks or defined sectors (typically once per quarter for each stock). Analysts usually derive their information from company conference calls and meetings, financial statements, and conversations with important insiders to reach their decisions.
Analysts may enhance their evaluations by incorporating forecasts for metrics like growth estimates, earnings, and revenue, delivering additional guidance to investors. It is vital to acknowledge that, although experts in stocks and sectors, analysts are human and express their opinions when providing insights.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

Forecasting The Future: 29 Analyst Projections For Roku

Needham analyst Laura Martin maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Buy and raises the price target from $88.5 to $100.

Needham Maintains Buy on Roku, Raises Price Target to $100

Cathie Wood's Ark Investment Management has filed plans to launch four new exchange-traded funds designed to offer downside protection for investors in its flagship ARK Innovation ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/ARKK#BATS">ARKK</a>), while placing a cap on potential gains.
Check out the current price of&nbsp;<a href="https://www.benzinga.com/quote/ARKK" target="_blank" rel="noreferrer noopener">ARKK stock here.</a>
What Happened: Last week, Ark filed <a href="https://www.sec.gov/Archives/edgar/data/1579982/000121390025061181/ea0247921-01_485apos.htm">with</a> the SEC for four new funds, the ARK Q1, Q2, Q3, and Q4 Defined Innovation ETFs, which will each operate on a rolling 12-month cycle beginning in January, April, July, and October, respectively.
Referred to as &#8220;buffer ETFs,&#8221; they are mostly aimed at limiting potential losses at the firm&#8217;s Ark Innovation ETF to 50%, over their respective timeframes. However, they will only participate in ARKK's gains if the underlying fund rises more than about 5% over that same period, according to a report by Reuters.
See Also: <a href="https://www.benzinga.com/news/25/07/46211529/cathie-wood-doubles-down-on-tesla-amid-elon-musks-feud-with-trump-sells-3-million-worth-of-coinbase-stock">Cathie Wood Doubles Down On Tesla Amid Elon Musk&#8217;s Feud With Trump, Sells $3 Million Worth Of Coinbase Stock</a>
This marks Ark&#8217;s entry into the growing buffer ETF market, which has been gaining traction in recent years as investors seek a more measured approach to equity market volatility.
<figure class="wp-block-table"> 
<table class="has-fixed-layout">
<tbody>
<tr>
<td class="has-text-align-center" data-align="center">Newly Launched Buffer ETF Name (Ticker)</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">ARK Q1 Defined Innovation ETF (ARKI)</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">ARK Q2 Defined Innovation ETF (ARKJ)</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">ARK Q3 Defined Innovation ETF (ARKL)</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">ARK Q4 Defined Innovation ETF (ARKM)</td>
</tr>
</tbody>
</table>
</figure>
With this, the Ark joins the ranks of BlackRock Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BLK#NYSE">BLK</a>), Allianz SE (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ALIZF#OTC">ALIZF</a>) and Innovator ETFs by Capital Management LLC, which have several such products in the market.
According to Eric Balchunas, senior ETF analyst at Bloomberg Intelligence, &#8220;These are like Diet Ark. Investors are probably telling them, &#8216;we like the taste and the kick but would like to trim the caffeine and sugar.'&#8221;
&#8220;So maybe they would like to give up a touch of upside for some sleep at night for the downside,&#8221; Balchunas says, as reported <a href="https://www.bloomberg.com/news/articles/2025-07-07/cathie-wood-targets-investor-jitters-with-diet-ark-buffer-etfs">by</a> Bloomberg.
<figure class="wp-block-table"> 
<table class="has-fixed-layout">
<thead>
<tr>
<th class="has-text-align-center" data-align="center">Company</th>
<th class="has-text-align-center" data-align="center">Portfolio Weight</th>
<th class="has-text-align-center" data-align="center">2025 YTD Return</th>
</tr>
</thead>
<tbody>
<tr>
<td class="has-text-align-center" data-align="center">Tesla Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>)</td>
<td class="has-text-align-center" data-align="center">9.89%</td>
<td class="has-text-align-center" data-align="center">-22.50%</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">Coinbase Global Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COIN#NASDAQ">COIN</a>)</td>
<td class="has-text-align-center" data-align="center">8.48%</td>
<td class="has-text-align-center" data-align="center">+38.84%</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">Roku Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>)</td>
<td class="has-text-align-center" data-align="center">7.65%</td>
<td class="has-text-align-center" data-align="center">+18.22%</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">Roblox Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>)</td>
<td class="has-text-align-center" data-align="center">6.41%</td>
<td class="has-text-align-center" data-align="center">+83.14%</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">CRISPR Therapeutics AG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRSP#NASDAQ">CRSP</a>)</td>
<td class="has-text-align-center" data-align="center">5.41%</td>
<td class="has-text-align-center" data-align="center">+23.53%</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">Robinhood Markets Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HOOD#NASDAQ">HOOD</a>)</td>
<td class="has-text-align-center" data-align="center">5.40%</td>
<td class="has-text-align-center" data-align="center">+136.97%</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">Circle Internet Group (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRCL#NYSE">CRCL</a>)</td>
<td class="has-text-align-center" data-align="center">4.80%</td>
<td class="has-text-align-center" data-align="center">+149.26%</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">Shopify Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SHOP#NASDAQ">SHOP</a>)</td>
<td class="has-text-align-center" data-align="center">4.71%</td>
<td class="has-text-align-center" data-align="center">+8.49%</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">Tempus AI Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TEM#NASDAQ">TEM</a>)</td>
<td class="has-text-align-center" data-align="center">4.63%</td>
<td class="has-text-align-center" data-align="center">+69.37%</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">Palantir Technologies Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PLTR#NASDAQ">PLTR</a>)</td>
<td class="has-text-align-center" data-align="center">4.15%</td>
<td class="has-text-align-center" data-align="center">+85.02%</td>
</tr>
</tbody>
</table>
</figure>
Why It Matters: Last week, Proshares <a href="https://www.benzinga.com/etfs/new-etfs/25/07/46208362/proshares-launches-etfs-that-reset-daily-so-you-dont-have-to-panic-when-markets-are-choppy">launched buffer ETFs</a> that reset daily, without lock-in periods that last for an entire year. The fund house employs a patent-pending methodology that protects investors from daily drawdowns, while still providing exposure to potential gains.
Ark&#8217;s funds have been <a href="https://www.benzinga.com/etfs/specialty-etfs/25/06/45804512/trump-musk-feud-gets-ugly-etfs-exposed-with-tesla-caught-in-the-crossfire">caught in the crossfire</a> in recent months, particularly due to its exposure to Tesla, which witnessed sharp drawdowns in response to the ongoing feud between CEO Elon Musk and President Donald Trump. The buffer ETFs are aimed at protecting investors from such volatility.
This kind of protection is particularly suited for the Ark Innovation ETF, given its exposure to speculative and disruptive technologies. In 2022, the fund witnessed a steep 66.9% pullback owing to the same. 
Price Action: The Ark Innovation ETF was down 0.91% on Monday, trading at $70.44 and is up 0.06% after hours.
<figure class="wp-block-image size-large"><a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound"><img loading="lazy" decoding="async" width="1024" height="193" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/07/08013955/Screenshot-2025-07-08-at-11.09.37-AM-1024x193.png" alt="" class="wp-image-975787" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/07/08013955/Screenshot-2025-07-08-at-11.09.37-AM-1024x193.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/07/08013955/Screenshot-2025-07-08-at-11.09.37-AM-300x57.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/07/08013955/Screenshot-2025-07-08-at-11.09.37-AM-768x145.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/07/08013955/Screenshot-2025-07-08-at-11.09.37-AM.png 1176w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
According to Benzinga&#8217;s Edge Stock Rankings, the Ark Innovation ETF has an unfavorable price trend in the short, medium and long terms, but how does it compare with other related ETFs? Click <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound">here</a> to find out more.
Photo courtesy: ChrisStock82 / Shutterstock.com
Read More: 
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<li><a href="https://www.benzinga.com/crypto/25/07/46267760/cathie-wood-questions-big-movement-in-old-bitcoin-part-of-a-government-settlement-deal">Cathie Wood Questions Big Movement In Old Bitcoin: &#8216;Part Of A Government Settlement Deal?&#8217;</a></li>
</ul>

Specialty ETFs

Allianz Ag Muenchen Namen-Akt Vinkuliert Shares

ALIZF

CRCL

CRSP

HOOD

RBLX

SHOP

Cathie Wood-Led Ark Launches Buffer ETFs For Its Flagship ARKK, Analyst Says It's Like Diet Soda — 50% Loss Protection, But There's A Catch

Roku's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NYSE">ROKU</a>) short percent of float has fallen 21.75% since its last report. The company recently reported that it has 7.67 million shares sold short, which is 6.69% of all regular shares that are available for trading. Based on its trading volume, it would take traders 2.24 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>Roku Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1751641230_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Roku has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted.
<h3>Comparing Roku's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, Roku's peer group average for short interest as a percentage of float is 8.72%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

What Does the Market Think About Roku?

B of A Securities analyst Ruplu Bhattacharya maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Buy and raises the price target from $100 to $110.

B of A Securities Maintains Buy on Roku, Raises Price Target to $110

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>META</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>07/03/25</td>
<td>$725.00</td>
<td>$32.8K</td>
<td>3.2K</td>
<td>13.4K</td>
</tr>
<tr>
<td>GOOG</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>07/03/25</td>
<td>$177.50</td>
<td>$54.5K</td>
<td>4.2K</td>
<td>9.7K</td>
</tr>
<tr>
<td>RUM</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>07/18/25</td>
<td>$10.00</td>
<td>$54.0K</td>
<td>14.8K</td>
<td>2.1K</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>07/18/25</td>
<td>$87.00</td>
<td>$26.1K</td>
<td>277</td>
<td>784</td>
</tr>
<tr>
<td>RDDT</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>08/15/25</td>
<td>$150.00</td>
<td>$44.2K</td>
<td>540</td>
<td>252</td>
</tr>
<tr>
<td>RBLX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>08/15/25</td>
<td>$100.00</td>
<td>$40.0K</td>
<td>1.3K</td>
<td>235</td>
</tr>
<tr>
<td>DJT</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/15/27</td>
<td>$25.00</td>
<td>$32.1K</td>
<td>660</td>
<td>100</td>
</tr>
<tr>
<td>NFLX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>07/03/25</td>
<td>$1325.00</td>
<td>$53.7K</td>
<td>302</td>
<td>60</td>
</tr>
<tr>
<td>LYV</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>08/15/25</td>
<td>$145.00</td>
<td>$26.7K</td>
<td>29</td>
<td>50</td>
</tr>
<tr>
<td>TTD</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>03/20/26</td>
<td>$55.00</td>
<td>$29.4K</td>
<td>708</td>
<td>12</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• Regarding META (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), we observe a call option trade with bearish sentiment. It expires in 1 day(s) on July 3, 2025. Parties traded 191 contract(s) at a $725.00 strike. The total cost received by the writing party (or parties) was $32.8K, with a price of $172.0 per contract. There were 3227 open contracts at this strike prior to today, and today 13406 contract(s) were bought and sold. 
• Regarding GOOG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>), we observe a call option sweep with bullish sentiment. It expires in 1 day(s) on July 3, 2025. Parties traded 200 contract(s) at a $177.50 strike. This particular call needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $54.5K, with a price of $272.0 per contract. There were 4212 open contracts at this strike prior to today, and today 9729 contract(s) were bought and sold. 
• For RUM (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RUM#NASDAQ">RUM</a>), we notice a call option trade that happens to be bullish, expiring in 16 day(s) on July 18, 2025. This event was a transfer of 1000 contract(s) at a $10.00 strike. The total cost received by the writing party (or parties) was $54.0K, with a price of $54.0 per contract. There were 14857 open contracts at this strike prior to today, and today 2188 contract(s) were bought and sold. 
• For ROKU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), we notice a put option sweep that happens to be bullish, expiring in 16 day(s) on July 18, 2025. This event was a transfer of 77 contract(s) at a $87.00 strike. This particular put needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $26.1K, with a price of $340.0 per contract. There were 277 open contracts at this strike prior to today, and today 784 contract(s) were bought and sold. 
• For RDDT (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>), we notice a put option trade that happens to be bearish, expiring in 44 day(s) on August 15, 2025. This event was a transfer of 33 contract(s) at a $150.00 strike. The total cost received by the writing party (or parties) was $44.2K, with a price of $1340.0 per contract. There were 540 open contracts at this strike prior to today, and today 252 contract(s) were bought and sold. 
• For RBLX (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>), we notice a put option trade that happens to be bearish, expiring in 44 day(s) on August 15, 2025. This event was a transfer of 56 contract(s) at a $100.00 strike. The total cost received by the writing party (or parties) was $40.0K, with a price of $715.0 per contract. There were 1330 open contracts at this strike prior to today, and today 235 contract(s) were bought and sold. 
• Regarding DJT (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DJT#NASDAQ">DJT</a>), we observe a put option trade with bullish sentiment. It expires in 562 day(s) on January 15, 2027. Parties traded 30 contract(s) at a $25.00 strike. The total cost received by the writing party (or parties) was $32.1K, with a price of $1070.0 per contract. There were 660 open contracts at this strike prior to today, and today 100 contract(s) were bought and sold. 
• Regarding NFLX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), we observe a put option trade with bullish sentiment. It expires in 1 day(s) on July 3, 2025. Parties traded 11 contract(s) at a $1325.00 strike. The total cost received by the writing party (or parties) was $53.7K, with a price of $4890.0 per contract. There were 302 open contracts at this strike prior to today, and today 60 contract(s) were bought and sold. 
• For LYV (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LYV#NYSE">LYV</a>), we notice a put option trade that happens to be bullish, expiring in 44 day(s) on August 15, 2025. This event was a transfer of 50 contract(s) at a $145.00 strike. The total cost received by the writing party (or parties) was $26.7K, with a price of $535.0 per contract. There were 29 open contracts at this strike prior to today, and today 50 contract(s) were bought and sold. 
• Regarding TTD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTD#NASDAQ">TTD</a>), we observe a call option trade with neutral sentiment. It expires in 261 day(s) on March 20, 2026. Parties traded 12 contract(s) at a $55.00 strike. The total cost received by the writing party (or parties) was $29.4K, with a price of $2453.0 per contract. There were 708 open contracts at this strike prior to today, and today 12 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

GOOG

RDDT

10 Communication Services Stocks With Whale Alerts In Today's Session

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Below are some instances of options activity happening in the Communication Services sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>GOOGL</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>06/27/25</td>
<td>$160.00</td>
<td>$62.5K</td>
<td>4.6K</td>
<td>19.6K</td>
</tr>
<tr>
<td>GOOG</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/27/25</td>
<td>$162.50</td>
<td>$36.4K</td>
<td>1.9K</td>
<td>5.0K</td>
</tr>
<tr>
<td>META</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/27/25</td>
<td>$695.00</td>
<td>$32.4K</td>
<td>2.1K</td>
<td>3.4K</td>
</tr>
<tr>
<td>TTD</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>07/18/25</td>
<td>$75.00</td>
<td>$56.1K</td>
<td>2.9K</td>
<td>1.1K</td>
</tr>
<tr>
<td>DJT</td>
<td>PUT</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>07/18/25</td>
<td>$18.00</td>
<td>$35.0K</td>
<td>1.2K</td>
<td>524</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>07/18/25</td>
<td>$85.00</td>
<td>$33.8K</td>
<td>1.5K</td>
<td>464</td>
</tr>
<tr>
<td>PINS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>07/11/25</td>
<td>$29.00</td>
<td>$81.3K</td>
<td>0</td>
<td>158</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• For GOOGL (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>), we notice a put option trade that happens to be bearish, expiring in 4 day(s) on June 27, 2025. This event was a transfer of 500 contract(s) at a $160.00 strike. The total cost received by the writing party (or parties) was $62.5K, with a price of $125.0 per contract. There were 4658 open contracts at this strike prior to today, and today 19668 contract(s) were bought and sold. 
• For GOOG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>), we notice a put option sweep that happens to be bullish, expiring in 4 day(s) on June 27, 2025. This event was a transfer of 225 contract(s) at a $162.50 strike. This particular put needed to be split into 7 different trades to become filled. The total cost received by the writing party (or parties) was $36.4K, with a price of $162.0 per contract. There were 1904 open contracts at this strike prior to today, and today 5098 contract(s) were bought and sold. 
• Regarding META (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), we observe a call option sweep with bullish sentiment. It expires in 4 day(s) on June 27, 2025. Parties traded 41 contract(s) at a $695.00 strike. This particular call needed to be split into 9 different trades to become filled. The total cost received by the writing party (or parties) was $32.4K, with a price of $795.0 per contract. There were 2125 open contracts at this strike prior to today, and today 3464 contract(s) were bought and sold. 
• For TTD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTD#NASDAQ">TTD</a>), we notice a call option sweep that happens to be bullish, expiring in 25 day(s) on July 18, 2025. This event was a transfer of 488 contract(s) at a $75.00 strike. This particular call needed to be split into 26 different trades to become filled. The total cost received by the writing party (or parties) was $56.1K, with a price of $115.0 per contract. There were 2957 open contracts at this strike prior to today, and today 1160 contract(s) were bought and sold. 
• Regarding DJT (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DJT#NASDAQ">DJT</a>), we observe a put option sweep with neutral sentiment. It expires in 25 day(s) on July 18, 2025. Parties traded 250 contract(s) at a $18.00 strike. This particular put needed to be split into 35 different trades to become filled. The total cost received by the writing party (or parties) was $35.0K, with a price of $140.0 per contract. There were 1286 open contracts at this strike prior to today, and today 524 contract(s) were bought and sold. 
• Regarding ROKU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), we observe a call option sweep with bullish sentiment. It expires in 25 day(s) on July 18, 2025. Parties traded 165 contract(s) at a $85.00 strike. This particular call needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $33.8K, with a price of $205.0 per contract. There were 1535 open contracts at this strike prior to today, and today 464 contract(s) were bought and sold. 
• Regarding PINS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PINS#NYSE">PINS</a>), we observe a call option trade with bullish sentiment. It expires in 18 day(s) on July 11, 2025. Parties traded 158 contract(s) at a $29.00 strike. The total cost received by the writing party (or parties) was $81.3K, with a price of $515.0 per contract. There were 0 open contracts at this strike prior to today, and today 158 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

PINS

7 Communication Services Stocks Whale Activity In Today's Session

Citigroup analyst Jason Bazinet maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Neutral and raises the price target from $68 to $84.

Citigroup Maintains Neutral on Roku, Raises Price Target to $84

B of A Securities analyst Ruplu Bhattacharya maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Buy and raises the price target from $85 to $100.

B of A Securities Maintains Buy on Roku, Raises Price Target to $100

JMP Securities analyst Matthew Condon reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Market Outperform and maintains $95 price target.

JMP Securities Reiterates Market Outperform on Roku, Maintains $95 Price Target

Roku Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) has inked a strategic partnership with Amazon.com Inc (NASDAQ: AMZN).
The success of the partnership increases the probability of Amazon acquiring Roku at the end of its exclusivity period, according to Needham.
The Roku Analyst: <a href="https://www.benzinga.com/analyst-stock-ratings/analyst/580607ae846faa000106ab43/laura-martin">Analyst Laura Martin</a> maintained a Buy rating and price target of $88.50.
The Roku Thesis: The firm could transition to a platform and data company due to the deal that gives Amazon's DSP (demand-side platform) exclusive access to all of Roku's 80 million homes in the U.S. and 150 million logged-in CTV viewers for an estimated three years, Martin said in the note.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
The odds of Roku being acquired by Amazon increases, as the ecommerce giant may want to "continue to control Roku&#8217;s CTV ad inventory," she added.
"AMZN and Roku have complimentary ad reach, because AMZN targets homes above the U.S. average household income of $80,000, while Roku targets homes below the U.S. average household income, we believe," the analyst wrote.
While Roku&#8217;s deal with Trade Desk Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTD#NASDAQ">TTD</a>) is for ad units only on The Roku Channel, the deal with Amazon "is more far-reaching across Roku&#8217;s entire CTV platform," she further stated.
ROKU Price Action: Shares of Roku were down 0.8% to $81.45 at the time of publication on Tuesday.
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