Bulls vs Bears
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Market sentiment signals for Roku (ROKU): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Neutral
29 analysts
Options Flow (P/C)
4.61
More puts — Bearish
Avg Consensus PT
$152
-3.9%
Highest Price Target
$172
+8.7%
Lowest Price Target
$100
-36.8%
Short Interest
9.1%
Declining — Bullish
Insider Activity (30d)
Net Seller
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Aug 24, 2026 | JP Morgan | Bryan Smilek— | +1.1% | $160 | Assumes | Neutral |
| Aug 14, 2026 | Wells Fargo | Steven Cahall— | +4.2% | $167 → $165 | Downgrade | Overweight→Equal-Weight |