Últimas noticias sobre Roku (NASDAQ:ROKU) Bolsa

Roku

Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.

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Acciones de Roku (ROKU) caen pese a superar expectativas

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Explora las acciones más destacadas del día en la bolsa de EE.UU.: caídas, subidas e impactos clave de D-Wave Quantum, Tesla y más.

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Roku Inc

Needham analyst Laura Martin reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Buy and maintains $88.5 price target.

Price Target

Reiteration

Needham Reiterates Buy on Roku, Maintains $88.5 Price Target

JMP Securities analyst Matthew Condon reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Market Outperform and maintains $95 price target.

JMP Securities Reiterates Market Outperform on Roku, Maintains $95 Price Target

JP Morgan analyst Cory Carpenter maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Overweight and lowers the price target from $115 to $75.

JP Morgan Maintains Overweight on Roku, Lowers Price Target to $75

Benchmark analyst Daniel Kurnos reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Buy and maintains $130 price target.

Benchmark Reiterates Buy on Roku, Maintains $130 Price Target

Roku Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) shares are rising in extended trading Thursday following strong advertising trends from Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), which reported blowout results for the <a href="https://www.benzinga.com/general/entertainment/25/04/44877995/netflix-crushes-q1-says-its-working-hard-to-improve-and-expand-its-offering">first quarter after the bell</a>.
Netflix Q1 Results: Netflix reported first-quarter revenue of $11.04 billion, beating analyst estimates of $10.9 billion, according to <a href="http://pro.benzinga.com">Benzinga Pro</a>. The streaming giant reported adjusted earnings of $7.03 per share, beating estimates of $6.27 per share. 
Total revenue was up 13% year-over-year, driven by membership growth and higher pricing. The company said results came in above company expectations due to higher-than-forecasted subscription and ad revenue. Netflix guided for 15% revenue growth in the second quarter, citing continued strong trends in memberships and advertising revenue. 
&#8220;A key focus in 2025 is enhancing our capabilities for advertisers. We successfully rolled out the Netflix Ads Suite, our in house first party ad tech platform, in the U.S. on April 1st. In the coming months we will launch the Netflix Ads Suite in our remaining ads markets. We believe our ad tech platform is foundational to our long-term ads strategy,&#8221; the company said in a letter to shareholders.
Everything You Need To Know: <a href="https://www.benzinga.com/general/entertainment/25/04/44877995/netflix-crushes-q1-says-its-working-hard-to-improve-and-expand-its-offering">Netflix Crushes Q1, Says It&#8217;s &#8216;Working Hard To Improve And Expand&#8217; Its Offering</a>
Why It Matters: Roku is well-positioned to benefit from strong advertising trends. The company focuses on revenue opportunities with streaming companies through partnerships and advertising. 
Netflix was reportedly&nbsp;<a href="https://www.benzinga.com/analyst-ratings/analyst-color/22/06/27622300/3-reasons-why-this-analyst-thinks-a-netflix-roku-deal-may-not-materialize" target="_blank" rel="noreferrer noopener">considering a takeover of Roku</a>&nbsp;a few years ago, but a deal never materialized. Roku operates an advertising distribution platform, allowing it to capitalize on the growth of streaming. 
Roku on Thursday announced it will report first-quarter earnings on May 1. Analysts are anticipating a loss of 27 cents per share and revenue of $1.01 billion, according to estimates from <a href="http://pro.benzinga.com">Benzinga Pro</a>.
Last quarter, Roku shares surged after the company reported better-than-expected results and crossed $1 billion in Platform revenue for the first time. 
&#8220;In&nbsp;Q4, Streaming Hours on The Roku Channel grew&nbsp;82%&nbsp;YoY, and in the U.S. it reached households with approximately 145 million people," the company said at the time. &#8220;We also continue to expand our penetration in the U.S., which has surpassed half of broadband households.&#8221;
ROKU Price Action: Roku shares initially popped about 2.5% following Netflix&#8217;s results. The stock was up 0.92% after-hours, trading at $59 at the time of publication Thursday, according to <a href="http://pro.benzinga.com">Benzinga Pro</a>.
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Photo: <a href="https://www.shutterstock.com/g/tadaimages">Tada Images</a>/Shutterstock.

After-Hours Center

Movers

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Roku Stock Moves Higher Following Netflix Q1 Earnings: What You Need To Know

Over the next three to five years, Google&#8217;s primary upside valuation driver will be its proprietary <a href="https://www.benzinga.com/topic/artificial-intelligence">large language models (LLMs)</a>. 
That&#8217;s according to Needham analyst Laura Martin, who reiterated Alphabet Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>), Google&#8217;s parent company, with a Buy and a $178 price target on Wednesday.
She expects GenAI to aid Google&#8217;s internal operations and increase revenue growth. Martin adds that Google Cloud will generate revenue from both LLMs and the applications built upon them.
Also Read: <a href="https://www.benzinga.com/25/04/44765778/google-takes-on-microsoft-with-ai-powered-workspace-2-billion-savings-deal-for-us-agencies" target="_blank" rel="noreferrer noopener">Google Undercuts Microsoft With Massive Discount for Government, Expands AI-Powered Workspace Offerings</a>
GenAI&#8217;s LLMs must be fed millions of data points every day. Google&#8217;s search engine and YouTube platform give the Gemini LLM competitive advantages and a deep moat, she says. 
Ultimately, GenAI will disrupt content creation, user behavior, and business models.
What&#8217;s Next: On May 8, as part of the 20th annual Needham Internet &amp; Media conference, Martin will host a virtual Zoom panel entitled &#8220;The Impact of GenAI on Media &amp; Internet.&#8221;&nbsp;&nbsp;
One panel is expected to discuss various stocks, including Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), GOOGL, Meta Platforms Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), The Trade Desk, Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTD#NASDAQ">TTD</a>), Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), Walt Disney Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>), Reddit, Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>), Roku, Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>).
As for Google&#8217;s &#8220;Zero Click&#8221; strategy, it was GenAI&#8217;s most significant 2024 disruption, Martin says. She will focus on the key valuation dislocations, including:
<ul>
<li>The possibility of GenAI eroding the foundations of digital advertising</li>
<li>The positives of expanding margins from GenAI offset by falling barriers to entry for new competitors</li>
<li>And whether the proliferation of GenAI-related content is good for any incumbent.</li>
</ul>
As the internet is flooded with new cheap, low-value content, Martin seeks to know whether this will affect consumer trust, reduce session time, and hurt monetization for higher-quality online content.
As GenAI summaries in search results eliminate the need to click through to links, this is lowering ad monetization for publishers that have historically relied on traffic referrals. Therefore, the analyst seeks potential fixes from the aforementioned companies.
After all, media is built on IP, and GenAI increases the risks of copyright violations, hallucinations, and deepfakes. 
Price Action: GOOGL stock is down 1.03% at $154.77 at last check on Wednesday.
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Image: Shutterstock

Tech

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Google GenAI, AI Cloud Services Drive Analyst Confidence In Long-Term Growth

UBS analyst John Hodulik maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Neutral and lowers the price target from $90 to $72.

UBS Maintains Neutral on Roku, Lowers Price Target to $72

Roku Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) is able to "increasingly" monetize its home screen as it has access to first-party data about who is watching, according to Needham.
The Roku Analyst: <a href="https://www.benzinga.com/analyst-stock-ratings/analyst/580607ae846faa000106ab43/laura-martin">Analyst Laura Martin</a> maintained a Buy rating and price target of $88.50.
The Roku Thesis: The CTV (connected television) segment is large and growing, Martin says. Ad revenues in the segment are expected to grow by 10% in 2025 to cross $32 billion, she added.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
"CTV is the primary beneficiary of $60B+ linear TV advertising moving to digital platforms over the next 5-7 years," she added.
Increased personalization with GenAI-led creative in CTV ads and real-time attribution could raise CPMs (cost per 1,000 views). ROKU takes a 25%- 50% share of every dollar spent on its platform," she further wrote.
More than 50% of US households now have Roku devices, which makes the company the largest streaming distribution platform for films and TV content, Martin said.
Price Action: At the time of publication on Monday, shares of Roku had risen by 0.45% to $60.49.
Read More: 
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<li><a href="https://www.benzinga.com/25/04/44698946/cell-therapy-maker-legend-biotech-an-attractive-opportunity-in-unpredictable-times-analyst">Roku&#8217;s Next Chapter: Analyst Sees Big Gains From Streaming And Ad Expansion</a></li>
</ul>
Image: Shutterstock

Entertainment

Roku Is Poised To Benefit From Higher Ad Spend, Says Bullish Analyst

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Shares of companies within the broader communication services sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

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Shares of companies within the broader communication services sector are trading higher following President Trump's decision to implement a 90-day pause on reciprocal tariffs for all countries except China.

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Compass Point analyst Giuliano Bologna upgraded Ally Financial Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ALLY#NYSE">ALLY</a>) from Neutral to Buy and raised the price target from $37 to $41. Ally Financial shares closed at $32.12 on Friday. <a href="https://www.benzinga.com/quote/ALY/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Jefferies analyst Jonathan Matuszewski upgraded the rating for The Scotts Miracle-Gro Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SMG#NYSE">SMG</a>) from Hold to Buy and lowered the price target from $72 to $69. Scotts Miracle Gro shares closed at $51.41 on Friday. <a href="https://www.benzinga.com/quote/SMG/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Citigroup analyst Paul Lejuez upgraded Dollar General Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DG#NYSE">DG</a>) from Sell to Neutral and raisesd the price target from $69 to $101. Dollar General shares closed at $92.62 on Friday. <a href="https://www.benzinga.com/quote/DG/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Baird analyst David George upgraded the rating for Fifth Third Bancorp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FITB#NASDAQ">FITB</a>) from Neutral to Outperform and maintained the price target of $47. Fifth Third Bancorp shares closed at $33.75 on Friday. <a href="https://www.benzinga.com/quote/FITB/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Redburn Atlantic analyst Hamilton Faber upgraded Roku, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) from Neutral to Buy and announced a $100 price target. Roku shares closed at $55.28 on Friday.  <a href="https://www.benzinga.com/quote/ROKU/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying ROKU stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image is-resized"><img decoding="async" src="blob:https://editorial.benzinga.com/b1d2fb5c-b882-4b56-8b24-a4753f96c5ca" alt="" style="width:516px;height:auto" /></figure>
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Image via Shutterstock

Upgrades

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This Roku Analyst Turns Bullish; Here Are Top 5 Upgrades For Monday

Redburn Atlantic analyst Hamilton Faber upgrades Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) from Neutral to Buy and announces $100 price target.

Redburn Atlantic Upgrades Roku to Buy, Announces $100 Price Target

MDIA

Shares of companies within the broader communication services sectors are trading lower as global markets continue to decline following President Trump's announcement of sweeping tariffs.

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Below are some instances of options activity happening in the Communication Services sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/17/25</td>
<td>$60.00</td>
<td>$74.6K</td>
<td>1.8K</td>
<td>1.4K</td>
</tr>
<tr>
<td>META</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>04/11/25</td>
<td>$580.00</td>
<td>$32.1K</td>
<td>1.4K</td>
<td>1.2K</td>
</tr>
<tr>
<td>DIS</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$105.00</td>
<td>$29.8K</td>
<td>1.9K</td>
<td>307</td>
</tr>
<tr>
<td>ASTS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>08/15/25</td>
<td>$25.00</td>
<td>$27.8K</td>
<td>2.5K</td>
<td>241</td>
</tr>
<tr>
<td>VZ</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$42.00</td>
<td>$37.1K</td>
<td>2.0K</td>
<td>177</td>
</tr>
<tr>
<td>NFLX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/15/27</td>
<td>$850.00</td>
<td>$72.9K</td>
<td>103</td>
<td>52</td>
</tr>
<tr>
<td>GOOG</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/17/27</td>
<td>$200.00</td>
<td>$32.1K</td>
<td>318</td>
<td>18</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• Regarding ROKU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), we observe a put option sweep with bearish sentiment. It expires in 197 day(s) on October 17, 2025. Parties traded 79 contract(s) at a $60.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $74.6K, with a price of $945.0 per contract. There were 1830 open contracts at this strike prior to today, and today 1445 contract(s) were bought and sold. 
• For META (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), we notice a call option trade that happens to be bearish, expiring in 8 day(s) on April 11, 2025. This event was a transfer of 60 contract(s) at a $580.00 strike. The total cost received by the writing party (or parties) was $32.1K, with a price of $535.0 per contract. There were 1434 open contracts at this strike prior to today, and today 1288 contract(s) were bought and sold. 
• For DIS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>), we notice a put option trade that happens to be bearish, expiring in 43 day(s) on May 16, 2025. This event was a transfer of 21 contract(s) at a $105.00 strike. The total cost received by the writing party (or parties) was $29.8K, with a price of $1420.0 per contract. There were 1994 open contracts at this strike prior to today, and today 307 contract(s) were bought and sold. 
• Regarding ASTS (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ASTS#NASDAQ">ASTS</a>), we observe a call option sweep with neutral sentiment. It expires in 134 day(s) on August 15, 2025. Parties traded 61 contract(s) at a $25.00 strike. This particular call needed to be split into 8 different trades to become filled. The total cost received by the writing party (or parties) was $27.8K, with a price of $457.0 per contract. There were 2534 open contracts at this strike prior to today, and today 241 contract(s) were bought and sold. 
• For VZ (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VZ#NYSE">VZ</a>), we notice a put option sweep that happens to be bearish, expiring in 351 day(s) on March 20, 2026. This event was a transfer of 143 contract(s) at a $42.00 strike. This particular put needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $37.1K, with a price of $260.0 per contract. There were 2070 open contracts at this strike prior to today, and today 177 contract(s) were bought and sold. 
• For NFLX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), we notice a put option trade that happens to be bearish, expiring in 652 day(s) on January 15, 2027. This event was a transfer of 6 contract(s) at a $850.00 strike. The total cost received by the writing party (or parties) was $72.9K, with a price of $12165.0 per contract. There were 103 open contracts at this strike prior to today, and today 52 contract(s) were bought and sold. 
• Regarding GOOG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>), we observe a call option trade with bullish sentiment. It expires in 805 day(s) on June 17, 2027. Parties traded 18 contract(s) at a $200.00 strike. The total cost received by the writing party (or parties) was $32.1K, with a price of $1785.0 per contract. There were 318 open contracts at this strike prior to today, and today 18 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

7 Communication Services Stocks Whale Activity In Today's Session

Shares of companies within the broader communication services sector are trading lower as markets react to President Trump's announcement of sweeping tariffs.

Whales with a lot of money to spend have taken a noticeably bearish stance on Roku.
Looking at options history for Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) we detected 17 trades.
If we consider the specifics of each trade, it is accurate to state that 35% of the investors opened trades with bullish expectations and 52% with bearish.
From the overall spotted trades, 11 are puts, for a total amount of $715,420 and 6, calls, for a total amount of $281,337.
<h3>Projected Price Targets</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $50.0 to $100.0 for Roku during the past quarter. 
<h3>Volume &amp; Open Interest Development</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Roku's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Roku's significant trades, within a strike price range of $50.0 to $100.0, over the past month.
<h3>Roku Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743692490_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$22.5</td>
<td>$22.0</td>
<td>$22.5</td>
<td>$75.00</td>
<td>$168.7K</td>
<td>2</td>
<td align="right">18</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$4.6</td>
<td>$4.55</td>
<td>$4.6</td>
<td>$60.00</td>
<td>$124.6K</td>
<td>273</td>
<td align="right">283</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/11/25</td>
<td>$6.5</td>
<td>$4.3</td>
<td>$4.3</td>
<td>$69.00</td>
<td>$86.0K</td>
<td>238</td>
<td align="right">0</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$7.6</td>
<td>$7.0</td>
<td>$7.42</td>
<td>$50.00</td>
<td>$74.2K</td>
<td>12.1K</td>
<td align="right">962</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$7.3</td>
<td>$7.05</td>
<td>$7.3</td>
<td>$50.00</td>
<td>$73.0K</td>
<td>12.1K</td>
<td align="right">462</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
<h3>Current Position of Roku</h3>
<ul>
<li>Trading volume stands at 2,240,568, with ROKU's price down by -14.47%, positioned at $61.09.</li>
<li>RSI indicators show the stock to be is currently neutral between overbought and oversold.</li>
<li>Earnings announcement expected in 21 days.</li>
</ul>
<h3>What Analysts Are Saying About Roku</h3>
In the last month, 2 experts released ratings on this stock with an average target price of $117.5.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Needham has revised its rating downward to Buy, adjusting the price target to $120. 
&#x2A; An analyst from Citizens Capital Markets downgraded its action to Market Outperform with a price target of $115. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Roku options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Roku Unusual Options Activity

Citizens Capital Markets analyst Matthew Condon reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Market Outperform and maintains $115 price target.

Citizens Capital Markets Reiterates Market Outperform on Roku, Maintains $115 Price Target

On Friday, March 28, 2025, Cathie Wood-led Ark Invest made substantial trades involving several prominent companies, including Robinhood Markets Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HOOD#NASDAQ">HOOD</a>), Roblox Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>), and CoreWeave Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRWV#NASDAQ">CRWV</a>)
The Robinhood Trade:&nbsp;Ark Invest&#8217;s Ark Innovation ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKK#NYSE">ARKK</a>) purchased a substantial 249,423 shares of&nbsp;Robinhood.
Based on the closing price of $41.92 on the day of the trade, the value of this purchase is estimated to be around $10.45 million.
The Roblox Trade:&nbsp;On the same day, Ark Invest&#8217;s ARKK and ARK Next Generation Internet ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKW#NYSE">ARKW</a>) sold a combined total of 350,177 shares of&nbsp;Roblox Corp&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>).
Given the closing price of $59.07, the value of the sold shares is approximately $20.7 million.
The CoreWeave Trade: Ark Invest&#8217;s ARKW ETF also bought a significant 411,875 shares of Nvidia Corp.-backed CoreWeave Inc.
Given the closing price of $59.07, the value of the sold shares is approximately $16.47 million.
Other Key Trades:
<ul>
<li>Ark Invest&#8217;s ARKW ETF sold 224,052 shares of Genius Sports Ltd (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GENI#NYSE">GENI</a>).</li>
<li>ARKW also sold 50,666 shares of Roku Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>).</li>
<li>ARKW sold 6,625 shares of Spotify Technology SA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPOT#NYSE">SPOT</a>).</li>
<li>Ark Invest&#8217;s ARK Genomic Revolution ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/ARKG#BATS">ARKG</a>) sold 46,940 shares of Repare Therapeutics Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RPTX#NASDAQ">RPTX</a>).</li>
</ul>
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/03/44549941/elon-musk-to-visit-cia-for-government-efficiency-talks-after-department-of-defense">Elon Musk To Visit CIA For Government Efficiency Talks, After Department Of Defense</a></li>
</ul>
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: Ark Invest

ARKG

ARKK

ARKW

CRWV

GENI

HOOD

RPTX

Cathie Wood's Ark Invest Loads Up On Robinhood, Nvidia-Backed CoreWeave: Offloads Spotify, Roku

Whales with a lot of money to spend have taken a noticeably bearish stance on Roku.
Looking at options history for Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) we detected 8 trades.
If we consider the specifics of each trade, it is accurate to state that 25% of the investors opened trades with bullish expectations and 75% with bearish.
From the overall spotted trades, 4 are puts, for a total amount of $149,000 and 4, calls, for a total amount of $179,775.
<h3>What's The Price Target?</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $60.0 to $115.0 for Roku over the recent three months. 
<h3>Volume &amp; Open Interest Trends</h3>
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Roku's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Roku's substantial trades, within a strike price spectrum from $60.0 to $115.0 over the preceding 30 days.
<h3>Roku Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743194733_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>05/15/26</td>
<td>$8.25</td>
<td>$8.2</td>
<td>$8.2</td>
<td>$115.00</td>
<td>$82.0K</td>
<td align="right">2</td>
<td align="right">160</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$29.7</td>
<td>$29.6</td>
<td>$29.7</td>
<td>$100.00</td>
<td>$59.4K</td>
<td align="right">20</td>
<td align="right">20</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/04/25</td>
<td>$2.45</td>
<td>$1.95</td>
<td>$1.95</td>
<td>$75.00</td>
<td>$39.0K</td>
<td align="right">126</td>
<td align="right">200</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>02/20/26</td>
<td>$14.3</td>
<td>$13.15</td>
<td>$13.45</td>
<td>$85.00</td>
<td>$36.3K</td>
<td align="right">14</td>
<td align="right">27</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$14.0</td>
<td>$12.9</td>
<td>$13.25</td>
<td>$85.00</td>
<td>$35.7K</td>
<td align="right">917</td>
<td align="right">27</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
Having examined the options trading patterns of Roku, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
<h3>Current Position of Roku</h3>
<ul>
<li>With a volume of 3,046,558, the price of ROKU is down -5.06% at $72.2. </li>
<li>RSI indicators hint that the underlying stock may be approaching oversold.</li>
<li>Next earnings are expected to be released in 27 days.</li>
</ul>
<h3>What The Experts Say On Roku</h3>
2 market experts have recently issued ratings for this stock, with a consensus target price of $117.5.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Needham has revised its rating downward to Buy, adjusting the price target to $120. 
&#x2A; In a cautious move, an analyst from Citizens Capital Markets downgraded its rating to Market Outperform, setting a price target of $115. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Roku options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Check Out What Whales Are Doing With ROKU

Press Releases

Roku Unveils Data Cloud Collaboration Suite

Roku Rings in the New Year with 90 Million Streaming Households

Roku to Announce Fourth Quarter 2024 Financial Results on Feb. 13, 2025

Roku, Hello Sunshine, and Rich Eisen Productions Team Up for "Women's Sports Now," a Weekly Roundup and Breakdown All About Women's Sports

ADWEEK and Roku Partner for "Best of Big Game Commercials" Video Feature Leading up to Advertising's Biggest Night

Roku Releases Fourth Quarter 2024 Financial Results

Roku Founder and CEO to Participate in Fireside Chat Hosted by Morgan Stanley

ARK Invest Loads Up On Coinbase Stock Amid Crypto Rout

Roku to Announce First Quarter 2025 Financial Results on May 1, 2025

Roku Reinforces Commitment to Streaming Leadership

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