Whirlpool (NYSE:WHR) Bolsa

Whirlpool

Whirlpool Corp is a manufacturer and marketer of home appliances and related products. Its reportable segments consist of five operating segments, which consist of Domestic Appliances (MDA) North America; MDA Europe, MDA Latin America; MDA Asia; and Small Domestic Appliances (SDA). Product categories include refrigeration, laundry, cooking, and dishwashing. The company has also a portfolio of small domestic appliances, including the KitchenAid stand mixer. The company's international brands include Whirlpool, KitchenAid, Maytag, Consul, and Brastemp, among others.

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The European Union unveiled a €72 billion ($84.13 billion) countermeasures list targeting U.S. exports, including aircraft, automotive products, and bourbon whiskey, following President Donald Trump&#8216;s threat to impose 30% blanket tariffs on EU goods starting August 1.
What Happened: The European Commission&#8217;s 200-page proposal, seen <a href="https://www.politico.eu/article/eu-to-hit-us-aircraft-cars-and-food-in-latest-retaliatory-strike/">by</a> Politico on Monday, marks the bloc&#8217;s second round of trade countermeasures against escalating U.S. tariff threats. Aircraft and aircraft parts represent the largest category at nearly €11 billion ($12.85 billion), potentially delivering a significant impact to Boeing Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BA#NYSE">BA</a>).
Industrial goods comprise €65.7 billion ($76.77 billion) of the targeted exports, while agricultural products account for €6.4 billion. The list includes bourbon whiskey despite intense lobbying from France and Ireland to protect the drinks sector from Trump&#8217;s trade reprisals.
Machinery, automotive products, chemicals, plastics, medical devices, electrical equipment, and industrial goods all fall into multibillion-euro categories. The total represents a reduction from an earlier €95 billion ($111.01 billion) proposal.
The Commission&#8217;s targeting criteria focus on &#8220;rebalancing the playing field&#8221; against U.S. tariffs affecting EU exports, availability of alternative supply sources, and products with high relocation risk, according to the document.
See Also: <a href="https://www.benzinga.com/markets/equities/25/07/46408209/jim-cramer-says-nvidia-getting-trump-approval-for-h20-sales-to-china-is-so-huge-could-turn-the-nasdaq-futures-around">Jim Cramer Says Nvidia Getting Trump Approval For H20 Sales To China Is &#8216;So Huge, Could Turn The Nasdaq Futures Around&#8217;</a>
Why It Matters: Trump&#8217;s July 11 letters to Mexican President Claudia Sheinbaum and European Commission President Ursula von der Leyen outlined the 30% tariff regime, citing trade deficits and market access concerns. The EU correspondence criticized &#8220;non-reciprocal&#8221; trade policies <a href="https://www.benzinga.com/markets/equities/25/07/46382047/trump-targets-mexico-eu-with-30-tariffs">contributing to substantial U.S. trade deficits</a>.
Trump offered tariff exemptions to <a href="https://www.benzinga.com/markets/equities/25/07/46382047/trump-targets-mexico-eu-with-30-tariffs">firms relocating production to the United States</a>, promising expedited approval processes. The administration warned that attempts to sidestep tariffs through transshipment or retaliatory measures would trigger additional penalties.
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Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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Politics

EU Hits Back With $84 Billion Tariff Threat As Trump Ramps 30% Levy Plan: Boeing, Whiskey And Autos Now Squarely In The Crosshairs

The United States has announced sweeping new tariffs on imports from both Mexico and the European Union, citing unresolved trade imbalances and ongoing <a target="_blank" href="https://www.benzinga.com/news/politics/25/07/46380544/amid-trump-tariffs-us-customs-duty-collection-exceeds-100-billion-in-a-fiscal-year-for-the-first-time-report" rel="noreferrer noopener">issues with narcotics trafficking.</a>
In two <a href="https://truthsocial.com/@realDonaldTrump/posts/114840265771030416">letters </a>dated July 11, 2025, President Donald Trump notified the leaders of both regions that 30% tariffs would be levied on their goods beginning August 1, 2025. These <a href="https://truthsocial.com/@realDonaldTrump/posts/114840270617633946">letters </a>were posted in the President&#8217;s social media handle Truth Social. 
The tariffs—outlined in direct correspondence with Mexican President Claudia Sheinbaum and European Commission President Ursula von der Leyen—reflect a broad policy shift that places economic pressure on allies to address long-standing U.S. concerns over trade deficits, narcotics trafficking, and market access.
Also Read:<a target="_blank" href="https://www.benzinga.com/analyst-stock-ratings/analyst-color/25/07/46381861/us-stocks-to-buy-in-q3-2025-wall-street" rel="noreferrer noopener"> Bank Of America Loves These 8 Stocks For Third Quarter—And Says To Dump These 2 Fast</a>
Trump emphasized that the 30% tariff on Mexican imports was partly a response to the country's continued failure to dismantle powerful drug cartels.
The White House warned that if Mexico attempts to sidestep the tariffs through transshipment or imposes retaliatory tariffs, those actions will trigger additional penalties.
However, Trump offered tariff exemptions to firms that relocate production to the United States, promising a fast-tracked approval process.
The European Union's letter criticized the bloc for its &#8220;non-reciprocal&#8221; trade policies and tariffs that have contributed to one of the U.S.'s largest trade deficits.
Trump stated the new tariff regime is a corrective step and will apply broadly to EU goods, excluding those already under sector-specific tariffs.
He assured that companies shifting operations to the U.S. would be spared and supported through expedited regulatory procedures.
In both letters, Trump signaled a willingness to engage—if counterparts take concrete steps to address U.S. concerns.
Here are five strong picks of publicly traded U.S. companies that stand to be affected by the new 30% tariffs on Mexico and the EU:
Deere &amp; Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DE#NYSE">DE</a>) – The agricultural equipment giant expects approximately $500 million in tariff-related costs affecting parts imported from Mexico and the EU, Thw Wall Street Journal <a target="_blank" href="https://www.wsj.com/articles/deeres-plans-for-offsetting-500-million-in-tariff-costs-79ae52d8" rel="noreferrer noopener">reported</a> in May.
General Motors Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GM#NYSE">GM</a>) – Roughly 30% of General Motors vehicles sold in the U.S. during the first three quarters of 2024 were built in Canada and Mexico, CNBC <a target="_blank" href="https://www.cnbc.com/2025/03/27/gm-stock-trump-auto-tariffs.html" rel="noreferrer noopener">reported </a>in March.
With around half of its vehicles produced outside the U.S. and facing an estimated $4–5 billion in tariff exposure, the firm has adjusted its 2025 earnings forecasts downward and is boosting U.S. production<a target="_blank" href="https://www.benzinga.com/news/guidance/25/05/45133096/this-is-how-much-it-will-cost-general-motors-from-trumps-tariff-policy" rel="noreferrer noopener"> to offset impact .</a>
Ford Motor Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>) – Ford's earnings are under pressure from higher steel, aluminum, and auto tariffs, with analysts warning that tariffs could cost billions and significantly affect its earnings—specifically due to its heavy parts crossing borders .
5. Whirlpool Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WHR#NYSE">WHR</a>) – With <a href="https://www.whirlpoolcorp.com/global-locations.html?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener">major </a>manufacturing hubs in Mexico for appliances and parts, a 30% tariff on imports would directly raise costs for Whirlpool's U.S. supply chain and potentially erode its retail margins.
These ETFs may bear the brunt of the new tariffs due to their significant exposure to cross-border manufacturing, European industrials, and Mexico-based production networks: iShares Inc iShares MSCI Mexico ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EWW#NYSE">EWW</a>), SPDR DJ Euro STOXX 50 Etf (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FEZ#NYSE">FEZ</a>), and more.
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General

Trump Targets Mexico, EU With 30% Tariffs

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul class="wp-block-list">
<li>HC Wainwright &amp; Co. analyst Swayampakula Ramakanth upgraded the rating for Vor Biopharma Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VOR#NASDAQ">VOR</a>) from Neutral to Buy and announced a $3 price target. Vor Biopharma shares closed at $1.06 on Friday. <a href="https://www.benzinga.com/quote/AFRM/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Stifel analyst Brad Reback upgraded Oracle Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ORCL#NYSE">ORCL</a>) from Hold to Buy and raised the price target from $180 to $250. Oracle shares closed at $210.24 on Friday. <a href="https://www.benzinga.com/quote/AFRM/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Wolfe Research analyst Mike Polark upgraded Medtronic plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MDT#NYSE">MDT</a>) from Underperform to Peer Perform. Medtronic shares closed at $86.02 on Friday. <a href="https://www.benzinga.com/quote/AFRM/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Jefferies analyst James Heaney upgraded the rating for The Walt Disney Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) from Hold to Buy and raised the price target from $100 to $144. Walt Disney shares closed at $122.34 on Friday. <a href="https://www.benzinga.com/quote/AFRM/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Longbow Research analyst David Macgregor upgraded Whirlpool Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WHR#NYSE">WHR</a>) from Neutral to Buy and announced a $145 price target. Whirlpool shares closed at $96.17 on Friday. <a href="https://www.benzinga.com/quote/MSFT/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying ORCL stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><a href="https://www.benzinga.com/quote/ORCL/analyst-ratings"><img loading="lazy" decoding="async" width="1024" height="583" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/30125417/image-444-1024x583.png" alt="" class="wp-image-967311" style="width:625px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/30125417/image-444-1024x583.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/30125417/image-444-300x171.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/30125417/image-444-768x437.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/30125417/image-444.png 1127w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
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Photo via Shutterstock

Upgrades

Analyst Ratings

Trading Ideas

ORCL

This Oracle Analyst Turns Bullish; Here Are Top 5 Upgrades For Monday

As of June 30, 2025, two stocks in the consumer discretionary sector could be flashing a real warning to investors who value momentum as a key criteria in their trading decisions.
The RSI is a momentum indicator, which compares a stock&#8217;s strength on days when prices go up to its strength on days when prices go down. When compared to a stock&#8217;s price action, it can give traders a better sense of how a stock may perform in the short term. An asset is typically considered overbought when the<a href="https://www.benzinga.com/topic/rsi"> RSI is above 70</a>, according to <a href="https://pro.benzinga.com/">Benzinga Pro</a>. 
Here's the latest list of major overbought players in this sector.
<h3 class="wp-block-heading">Build-A-Bear Workshop, Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBW#NYSE">BBW</a>)</h3>
<ul class="wp-block-list">
<li>On May 29, Build-A-Bear Workshop posted better-than-expected results for the first quarter of fiscal 2025, with revenue rising 11.9% year over year to $128.4 million, surpassing analysts' expectations of $118.9 million. Build-A-Bear reaffirmed its 2025 revenue guidance, projecting mid-single-digit percentage growth. The company now expects pre-tax income between $61 million and $67 million, including current tariff rates. The company's stock jumped around 14% over the past month and has a 52-week high of $55.56.</li>
<li>RSI Value: 79.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li>
<li>BBW Price Action: Shares of Build-A-Bear Workshop gained 3.3% to close at $54.13 on Friday.</li>
<li>Edge Stock Ratings: 94.00 Momentum score with Value at 68.63. </li>
</ul>
<figure class="wp-block-image size-full is-resized"><a href="https://www.benzinga.com/quote/bbw"><img loading="lazy" decoding="async" width="427" height="173" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/30083201/image-436.png" alt="" class="wp-image-966885" style="width:328px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/30083201/image-436.png 427w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/30083201/image-436-300x122.png 300w" sizes="(max-width: 427px) 100vw, 427px" /></a></figure>
<h3 class="wp-block-heading">Whirlpool Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WHR#NYSE">WHR</a>)</h3>
<ul class="wp-block-list">
<li>On June 13, B of A Securities upgraded the stock from Underperform to Neutral and raised its price target from $68 to $94. The company's stock gained around 22% over the past month and <a href="https://www.benzinga.com/quote/WHR">has a 52-week high</a> of $135.49.</li>
<li>RSI Value: 77.5</li>
<li>WHR Price Action: Shares of Whirlpool gained 0.8% to close at $96.17 on Friday.</li>
</ul>
Curious about other BZ Edge Rankings? Click here to discover <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound">how similar stocks measure up</a>.
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Photo via Shutterstock

Short Ideas

Price Target

Pre-Market Outlook

Top 2 Consumer Stocks That Are Ticking Portfolio Bombs

Longbow Research analyst David Macgregor upgrades Whirlpool (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WHR#NYSE">WHR</a>) from Neutral to Buy and announces $145 price target.

Longbow Research Upgrades Whirlpool to Buy, Announces $145 Price Target

WIIM

Whirlpool shares are trading higher after B of A Securities upgraded the stock from Underperform to Neutral and raised its price target from $68 to $94.

Bank of America Securities analyst Rafe Jadrosich upgraded Whirlpool Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WHR#NYSE">WHR</a>) to Neutral from Underperform, <a target="_blank" href="https://www.benzinga.com/quote/WHR/analyst-ratings" rel="noreferrer noopener">raising the price forecast from $68 to $94</a>.
Jadrosich upgraded the stock, citing improved North American margin prospects and tariff-related tailwinds.
The analyst lifted 2025 estimates to $8.56 from $8.35 and 2026 EPS estimates to $10.33 from $9.39, as Whirlpool&#8217;s domestic production stands to benefit from new appliance-related steel tariffs.
Also Read: <a target="_blank" href="https://www.benzinga.com/analyst-ratings/analyst-color/25/05/45646887/why-whirlpools-margins-have-tailwinds-despite-memorial-day-promotions" rel="noreferrer noopener">Why Whirlpool&#8217;s Margins Have Tailwinds Despite Memorial Day Promotions</a>
Despite long-term concerns over free cash flow sufficiency for deleveraging and sustaining the $400 million annual dividend, the analyst writes that the recent debt refinancing and expected India business sale in the second half of 2025 provide enough support through the company&#8217;s 2026 maturity.
Jadrosich highlighted multiple times that Whirlpool is relatively well positioned to benefit from new Section 232 tariffs, which will impose a 50% duty on the steel content of imported home appliances starting June 23.
Since 80% of Whirlpool&#8217;s U.S. sales are domestically produced and 96% of its steel is U.S.-sourced, the company faces minimal impact.
In contrast, competitors who rely on imports for over half of their U.S. sales, around 20% from China and 15% from Korea, previously enjoyed a cost advantage by bypassing steel tariffs through finished goods imports, a benefit now significantly reduced.
According to the analyst, the tariffs could force competitors to raise wholesale appliance prices by 3–5%, or roughly $15–$20 per unit, to offset increased steel costs, potentially giving Whirlpool a competitive edge.
Since Whirlpool earns less than a 7% margin on a typical sub-$500 wholesale appliance, a $15–$20 price lift on half its North America volume could boost EBIT margins by 150–200 basis points and raise profits by 20–30%.
With appliance manufacturing being a low-margin business, he expects rivals to pass on costs, which may allow Whirlpool to gain share or expand margins, Jadrosich adds.
The analyst raised fiscal year 2027 earnings per share to $10.73 from $9.96.
Price Action: WHR shares are trading higher by 5.12% to $92.04&nbsp;at last check Friday.
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Photo by Grzegorz Czapski via Shutterstock

Analyst Color

New Steel Tariffs Give Whirlpool A Competitive Edge, Says Analyst

B of A Securities analyst Rafe Jadrosich upgrades Whirlpool (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WHR#NYSE">WHR</a>) from Underperform to Neutral and raises the price target from $68 to $94.

B of A Securities Upgrades Whirlpool to Neutral, Raises Price Target to $94

During times of turbulence and uncertainty in the markets, many investors turn to dividend-yielding stocks. These are often companies that have high free cash flows and reward shareholders with a<a href="https://www.benzinga.com/yield-investments"> high dividend payout</a>.
Benzinga readers can review the latest analyst takes on their favorite stocks by visiting <a href="https://www.benzinga.com/analyst-stock-ratings">Analyst Stock Ratings</a> page. Traders can sort through Benzinga's extensive database of analyst ratings, including <a href="https://www.benzinga.com/analyst-ratings/analyst-color/22/09/28888638/exclusive-study-finds-benzinga-analyst-ratings-data-yields-market-beating-strategie">by analyst accuracy</a>.
Below are the ratings of the most accurate analysts for three high-yielding stocks in the consumer discretionary sector.
<h3 class="wp-block-heading">Movado Group, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MOV#NYSE">MOV</a>)</h3>
<ul class="wp-block-list">
<li>Dividend Yield: 8.76%</li>
<li>BWS Financial analyst Hamed Khorsand maintained a Buy rating with a price target of $31.5 on June 2, 2025. This analyst has an accuracy rate of 74%.</li>
<li>Benchmark analyst Michael Legg reiterated a Buy rating with a price target of $41 on June 3, 2024. This analyst has an accuracy rate of 63%.</li>
<li>Recent News: On May 29, Movado Group reported worse-than-expected first-quarter financial results and announced it will withhold its FY26 guidance amid tariffs and planned price hikes.</li>
<li>Benzinga Pro&#8217;s real-time newsfeed alerted to latest MOV <a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0612">news</a>. </li>
</ul>
<figure class="wp-block-image size-full is-resized"><a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0612"><img loading="lazy" decoding="async" width="922" height="825" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/12075942/image-188.png" alt="" class="wp-image-947523" style="width:563px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/12075942/image-188.png 922w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/12075942/image-188-300x268.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/12075942/image-188-768x687.png 768w" sizes="(max-width: 922px) 100vw, 922px" /></a></figure>
<h3 class="wp-block-heading">Whirlpool Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WHR#NYSE">WHR</a>)</h3>
<ul class="wp-block-list">
<li>Dividend Yield: 8.01%</li>
<li>JP Morgan analyst Michael Rehaut maintained a Neutral rating and slashed the price target from $109 to $89 on April 28, 2025. This analyst has an accuracy rate of 71%.</li>
<li>RBC Capital analyst Mike Dahl maintained an Underperform rating and cut price target from $76 to $74 on Oct. 25, 2024. This analyst has an accuracy rate of 73%.</li>
<li>Recent News: On April 23, Whirlpool issued FY25 adjusted EPS guidance above estimates.</li>
<li>Benzinga Pro's real-time newsfeed alerted to latest WHR <a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0612">news </a></li>
</ul>
<figure class="wp-block-image size-full is-resized"><a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0612"><img loading="lazy" decoding="async" width="895" height="827" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/12080015/image-189.png" alt="" class="wp-image-947526" style="width:558px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/12080015/image-189.png 895w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/12080015/image-189-300x277.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/12080015/image-189-768x710.png 768w" sizes="(max-width: 895px) 100vw, 895px" /></a></figure>
<h3 class="wp-block-heading">Designer Brands Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DBI#NYSE">DBI</a>)</h3>
<ul class="wp-block-list">
<li>Dividend Yield: 7.78%</li>
<li>UBS analyst Jay Sole maintained a Neutral rating and cut the price target from $3.5 to $3 on June 11, 2025. This analyst has an accuracy rate of 73%.</li>
<li>Telsey Advisory Group analyst Dana Telsey maintained a Market Perform rating and lowered the price target from $5 to $4 on June 11, 2025. This analyst has an accuracy rate of 60%.</li>
<li>Recent News: On June 10, Designer Brands reported worse-than-expected first-quarter financial results and withdrew its FY25 guidance due to macroeconomic uncertainty.</li>
<li>Benzinga Pro&#8217;s real-time newsfeed alerted to latest DBI <a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0612">news </a></li>
</ul>
<figure class="wp-block-image size-full is-resized"><a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0612"><img loading="lazy" decoding="async" width="917" height="812" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/12080054/image-190.png" alt="" class="wp-image-947527" style="width:647px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/12080054/image-190.png 917w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/12080054/image-190-300x266.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/12080054/image-190-768x680.png 768w" sizes="(max-width: 917px) 100vw, 917px" /></a></figure>
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> 
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<li><a href="https://www.benzinga.com/trading-ideas/short-ideas/25/06/45882911/top-2-consumer-stocks-that-may-plunge-in-june">Top 2 Consumer Stocks That May Plunge In June</a> </li>
</ul>
Photo via Shutterstock

Long Ideas

Dividends

Wall Street's Most Accurate Analysts Give Their Take On 3 Consumer Stocks Delivering High-Dividend Yields

Industry checks revealed that, according to Goldman Sachs, Whirlpool Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WHR#NYSE">WHR</a>) offered the lowest discounts around Memorial Day.
The Whirlpool Analyst: <a href="https://www.benzinga.com/analyst-stock-ratings/analyst/594d093f988ca8000150db5a/susan-maklari">Analyst Susan Maklari</a> maintained a Buy rating and price target of $100.
The Whirlpool Thesis: The recently announced tariffs have raised appliance prices across the industry, but higher promotions are offset some of this, Maklari said in the note.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
She added that the average discount, which stood at 24%, was higher by 124 basis points (bps) compared to last year and Presidents' Day.
Maklari stated that LG Electronics (OTC:<a class="ticker" href="https://www.benzinga.com/stock/LGEJY#OTC">LGEJY</a>) was the most promotional, at 28%, while Whirlpool was the least, at 19%, down 325bps year-on-year.
Demand will likely remain depressed in the near term due to broader macro volatility. "That said, we expect net pricing to be a tailwind to Whirlpool's margins this year with stability in raw materials furthering our confidence," she further wrote.
WHR Price Action: At the time of publication on Wednesday, shares of Whirlpool had risen by 0.41% to $80.00.
Read More: <a href="https://www.benzinga.com/analyst-ratings/price-target/25/05/45262278/under-armour-faces-tough-road-ahead-says-analyst">&nbsp;Whirlpool Spins Slower: JPMorgan Slashes Price Target As Tariff Pressures Mount</a>
Photo: Shutterstock

Reiteration

LGEJY

Why Whirlpool's Margins Have Tailwinds Despite Memorial Day Promotions

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/23/25</td>
<td>$340.00</td>
<td>$49.7K</td>
<td>13.8K</td>
<td>182.5K</td>
</tr>
<tr>
<td>PTON</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>12/19/25</td>
<td>$10.00</td>
<td>$26.7K</td>
<td>16.1K</td>
<td>2.8K</td>
</tr>
<tr>
<td>HD</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>05/23/25</td>
<td>$365.00</td>
<td>$25.5K</td>
<td>2.0K</td>
<td>1.8K</td>
</tr>
<tr>
<td>XPEV</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>10/17/25</td>
<td>$22.00</td>
<td>$196.8K</td>
<td>8.8K</td>
<td>1.6K</td>
</tr>
<tr>
<td>MCD</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>12/19/25</td>
<td>$320.00</td>
<td>$59.7K</td>
<td>17</td>
<td>644</td>
</tr>
<tr>
<td>PDD</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/30/25</td>
<td>$119.00</td>
<td>$50.5K</td>
<td>834</td>
<td>325</td>
</tr>
<tr>
<td>VFC</td>
<td>PUT</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>01/16/26</td>
<td>$25.00</td>
<td>$26.1K</td>
<td>277</td>
<td>20</td>
</tr>
<tr>
<td>WHR</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>01/15/27</td>
<td>$77.50</td>
<td>$26.0K</td>
<td>10</td>
<td>16</td>
</tr>
<tr>
<td>DASH</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$210.00</td>
<td>$28.8K</td>
<td>542</td>
<td>11</td>
</tr>
<tr>
<td>TJX</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>06/20/25</td>
<td>$97.50</td>
<td>$30.0K</td>
<td>73</td>
<td>10</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a call option sweep that happens to be bullish, is expiring today. Parties traded 142 contract(s) at a $340.00 strike. This particular call needed to be split into 39 different trades to become filled. The total cost received by the writing party (or parties) was $49.7K, with a price of $350.0 per contract. There were 13896 open contracts at this strike prior to today, and today 182518 contract(s) were bought and sold. 
• Regarding PTON (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PTON#NASDAQ">PTON</a>), we observe a call option trade with bullish sentiment. It expires in 210 day(s) on December 19, 2025. Parties traded 265 contract(s) at a $10.00 strike. The total cost received by the writing party (or parties) was $26.7K, with a price of $101.0 per contract. There were 16192 open contracts at this strike prior to today, and today 2809 contract(s) were bought and sold. 
• For HD (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>), we notice a put option sweep that happens to be bearish, is expiring today. Parties traded 117 contract(s) at a $365.00 strike. This particular put needed to be split into 13 different trades to become filled. The total cost received by the writing party (or parties) was $25.5K, with a price of $222.0 per contract. There were 2087 open contracts at this strike prior to today, and today 1872 contract(s) were bought and sold. 
• For XPEV (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XPEV#NYSE">XPEV</a>), we notice a call option trade that happens to be bullish, expiring in 147 day(s) on October 17, 2025. This event was a transfer of 800 contract(s) at a $22.00 strike. The total cost received by the writing party (or parties) was $196.8K, with a price of $246.0 per contract. There were 8895 open contracts at this strike prior to today, and today 1609 contract(s) were bought and sold. 
• Regarding MCD (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MCD#NYSE">MCD</a>), we observe a call option sweep with bullish sentiment. It expires in 210 day(s) on December 19, 2025. Parties traded 33 contract(s) at a $320.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $59.7K, with a price of $1810.0 per contract. There were 17 open contracts at this strike prior to today, and today 644 contract(s) were bought and sold. 
• For PDD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>), we notice a call option trade that happens to be bearish, expiring in 7 day(s) on May 30, 2025. This event was a transfer of 100 contract(s) at a $119.00 strike. The total cost received by the writing party (or parties) was $50.5K, with a price of $505.0 per contract. There were 834 open contracts at this strike prior to today, and today 325 contract(s) were bought and sold. 
• For VFC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>), we notice a put option sweep that happens to be neutral, expiring in 238 day(s) on January 16, 2026. This event was a transfer of 20 contract(s) at a $25.00 strike. This particular put needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $26.1K, with a price of $1306.0 per contract. There were 277 open contracts at this strike prior to today, and today 20 contract(s) were bought and sold. 
• For WHR (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WHR#NYSE">WHR</a>), we notice a put option trade that happens to be neutral, expiring in 602 day(s) on January 15, 2027. This event was a transfer of 16 contract(s) at a $77.50 strike. The total cost received by the writing party (or parties) was $26.0K, with a price of $1630.0 per contract. There were 10 open contracts at this strike prior to today, and today 16 contract(s) were bought and sold. 
• For DASH (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DASH#NASDAQ">DASH</a>), we notice a call option trade that happens to be bearish, expiring in 238 day(s) on January 16, 2026. This event was a transfer of 10 contract(s) at a $210.00 strike. The total cost received by the writing party (or parties) was $28.8K, with a price of $2885.0 per contract. There were 542 open contracts at this strike prior to today, and today 11 contract(s) were bought and sold. 
• For TJX (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TJX#NYSE">TJX</a>), we notice a call option trade that happens to be neutral, expiring in 28 day(s) on June 20, 2025. This event was a transfer of 10 contract(s) at a $97.50 strike. The total cost received by the writing party (or parties) was $30.0K, with a price of $3002.0 per contract. There were 73 open contracts at this strike prior to today, and today 10 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

DASH

Citigourp Global Markets 2% Protected Notes Linked To The Djia

PTON

XPEV

10 Consumer Discretionary Stocks Whale Activity In Today's Session

AGAE

CLEU

COOK

DKNG

DOOO

EWCZ

FNKO

GNTX

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GSX Techedu Inc. American Depositary Shares

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HOFT

IRBT

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LIVE

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NRDY

POOL

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Market Index Target Term Securities Linked To The Dow Jones Industrial Average

SERV

SHCO

SONO

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SWIM

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XPOF

YETI

Shares of companies within the broader consumer discretionary sector are trading higher after the US and China agreed to a temporary reduction in most tariffs on each other's goods. This could alleviate supply chain uncertainty in the sector.

<a href="https://www.washingtonpost.com/climate-environment/2025/05/06/energy-star-program-epa-trump/" title="https://www.washingtonpost.com/climate-environment/2025/05/06/energy-star-program-epa-trump/">https://www.washingtonpost.com/climate-environment/2025/05/06/energy-star-program-epa-trump/</a>

Macro Economic Events

Economics

JELD

'Trump Administration Plans To End Energy Star Program For Home Appliances' - Washington Post

JPMorgan analyst Michael Rehaut on Sunday reiterated a <a href="https://www.benzinga.com/quote/WHR/analyst-ratings">Neutral rating </a>on the shares of Whirlpool Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WHR#NYSE">WHR</a>) and lowered the price forecast from $109 to $89.
First-quarter <a href="https://www.benzinga.com/pressreleases/25/04/n44964129/whirlpool-expands-margins-in-first-quarter-full-year-guidance-unchanged">sales declined 2% organically</a>, missing expectations, while margins fell short due to North American weakness and increased Asian imports ahead of tariffs.
Latin America sales fell 12%, while Asia posted strong 12% growth, driven by market share gains. Small domestic appliance sales rose 8%, supported by new products and a growing direct-to-consumer presence.
The company posted first-quarter operating margins of 5.9%, improving 160 basis points year-over-year but falling short of the 6.2% estimate. Gains stemmed from positive price/mix and cost efficiencies, partly offset by currency headwinds and increased investments.
Also Read: <a href="https://www.benzinga.com/news/25/04/45039495/dominos-pizza-q1-operating-margin-shrinks-as-lower-income-consumers-feel-the-pinch">Domino&#8217;s Pizza Q1 Operating Margin Shrinks As Lower-Income Consumers Feel the Pinch</a>
Following its first-quarter earnings call, Whirlpool reaffirmed its 2025 guidance, projecting operating EPS of $10, 3% organic sales growth and 100 basis points of core margin expansion.
The company expects to counter $400 million in tariff pressures mainly through pricing actions, cost cuts, and supply chain adjustments. 
Despite ongoing macroeconomic challenges and softening consumer confidence, WHR forecasts 2025 sales of approximately $15.8 billion, driven by new product launches and global strength.
The analyst cut 2025 and 2026 operating EPS estimates to $8.73 and $10.44, respectively, following weaker first-quarter results and updated guidance. The lowered price forecast is based on a reduced EV/EBITDA multiple.
Analyst cited ongoing margin pressures, macroeconomic challenges, tariff risks, and elevated leverage as key concerns for the Neutral rating.
WHR Price Action: Whirlpool shares traded lower by 0.72% at $76.84 at publication Monday.
Read Next: <a href="https://www.benzinga.com/news/25/04/45040811/marriott-bets-355m-on-trendy-citizenm-hotels-to-woo-modern-travelers">Marriott Bets $355M On Trendy CitizenM Hotels To Woo Modern Travelers</a>
Photo: Grzegorz Czapski via Shutterstock

Whirlpool Spins Slower: JPMorgan Slashes Price Target As Tariff Pressures Mount

JP Morgan analyst Michael Rehaut maintains Whirlpool (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WHR#NYSE">WHR</a>) with a Neutral and lowers the price target from $109 to $89.

JP Morgan Maintains Neutral on Whirlpool, Lowers Price Target to $89

Whirlpool shares are trading higher after the company issued FY25 adjusted EPS guidance above estimates.

FULL-YEAR 2025 OUTLOOK
<figure class="table"> 
<table>
<tbody>
<tr>
<td colspan="1" rowspan="1">Guidance Summary</td>
<td colspan="1" rowspan="1">2024 Reported</td>
<td colspan="1" rowspan="1">2024 Like-for- Like (6)</td>
<td colspan="1" rowspan="1">2025 Guidance</td>
</tr>
<tr>
<td colspan="1" rowspan="1">Net sales ($B)</td>
<td colspan="1" rowspan="1">$16.6</td>
<td colspan="1" rowspan="1">~$15.4</td>
<td colspan="1" rowspan="1">~$15.8</td>
</tr>
<tr>
<td colspan="1" rowspan="1">Cash provided by operating activities ($M)</td>
<td colspan="1" rowspan="1">$835</td>
<td colspan="1" rowspan="1">N/A</td>
<td colspan="1" rowspan="1">~$1,000</td>
</tr>
<tr>
<td colspan="1" rowspan="1">Free cash flow ($M)(4)</td>
<td colspan="1" rowspan="1">$385</td>
<td colspan="1" rowspan="1">N/A</td>
<td colspan="1" rowspan="1">$500 - $600</td>
</tr>
<tr>
<td colspan="1" rowspan="1">GAAP net earnings margin (%)</td>
<td colspan="1" rowspan="1">(1.9)&nbsp;%</td>
<td colspan="1" rowspan="1">N/A</td>
<td colspan="1" rowspan="1">3.0&nbsp;%</td>
</tr>
<tr>
<td colspan="1" rowspan="1">Ongoing EBIT margin (%)(2)</td>
<td colspan="1" rowspan="1">5.3&nbsp;%</td>
<td colspan="1" rowspan="1">~5.8%</td>
<td colspan="1" rowspan="1">~6.8%</td>
</tr>
<tr>
<td colspan="1" rowspan="1">GAAP earnings per diluted share</td>
<td colspan="1" rowspan="1">$(5.87)</td>
<td colspan="1" rowspan="1">N/A</td>
<td colspan="1" rowspan="1">~$8.75</td>
</tr>
<tr>
<td colspan="1" rowspan="1">Ongoing earnings per diluted share(3)</td>
<td colspan="1" rowspan="1">$12.21</td>
<td colspan="1" rowspan="1">N/A</td>
<td colspan="1" rowspan="1">~$10.00</td>
</tr>
<tr>
<td colspan="1" rowspan="1">GAAP tax rate</td>
<td colspan="1" rowspan="1">(5.5)&nbsp;%</td>
<td colspan="1" rowspan="1">N/A</td>
<td colspan="1" rowspan="1">20 - 25%</td>
</tr>
<tr>
<td colspan="1" rowspan="1">Adjusted (non-GAAP) tax rate</td>
<td colspan="1" rowspan="1">(28.6)&nbsp;%</td>
<td colspan="1" rowspan="1">N/A</td>
<td colspan="1" rowspan="1">20 - 25%</td>
</tr>
</tbody>
</table>
</figure>
<ul>
<li>Expect full-year net sales of approximately $15.8 billion; approximately 3% growth on a like-for-like(6) basis</li>
<li>Expect to deliver more than $200 million of structural cost take out actions</li>
<li>Expect full-year GAAP earnings per diluted share of approximately $8.75 and full-year ongoing earnings per diluted share(3) of approximately $10.00</li>
<li>Cash provided by operating activities of approximately $1 billion and free cash flow(4) of $500 to $600 million</li>
<li>Mitigating actions underway to offset incremental impact of tariff changes</li>
</ul>

Guidance

Whirlpool Affirms FY2025 Adj EPS Guidance of $10.00 vs $9.98 Est

Whirlpool (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WHR#NYSE">WHR</a>) reported quarterly earnings of $1.70 per share which missed the analyst consensus estimate of $1.71 by 0.58 percent. This is a 4.49 percent decrease over earnings of $1.78 per share from the same period last year. The company reported quarterly sales of $3.62 billion which missed the analyst consensus estimate of $3.67 billion by 1.29 percent. This is a 19.35 percent decrease over sales of $4.49 billion the same period last year.

Earnings

Earnings Misses

Whirlpool Q1 Adj. EPS $1.70 Misses $1.71 Estimate, Sales $3.62B Miss $3.67B Estimate

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COOP

CSLR

CVLG

New Oriental Education & Technology Group

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GATX

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SEIC

Earnings Scheduled For April 23, 2025

Whirlpool (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WHR#NYSE">WHR</a>) is set to give its latest quarterly earnings report on Wednesday, 2025-04-23. Here's what investors need to know before the announcement.
Analysts estimate that Whirlpool will report an earnings per share (EPS) of $1.67. 
The market awaits Whirlpool's announcement, with hopes high for news of surpassing estimates and providing upbeat guidance for the next quarter.
It's important for new investors to understand that guidance can be a significant driver of stock prices.
<h3>Performance in Previous Earnings</h3>
During the last quarter, the company reported an EPS beat by $0.26, leading to a 16.48% drop in the share price on the subsequent day.
Here's a look at Whirlpool's past performance and the resulting price change:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q4 2024</th>
<th>Q3 2024</th>
<th>Q2 2024</th>
<th>Q1 2024</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>4.31</td>
<td>3.19</td>
<td>2.39</td>
<td>1.68</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>4.57</td>
<td>3.43</td>
<td>2.39</td>
<td>1.78</td>
</tr>
<tr>
<td>Price Change %</td>
<td>-16.0%</td>
<td>11.0%</td>
<td>3.0%</td>
<td>-10.0%</td>
</tr>
</tbody>
</table>

<img src="https://www.benzinga.com/files/images/story/2025/1745348514_0.png" alt="eps graph" />
<h3>Performance of Whirlpool Shares</h3>
Shares of Whirlpool were trading at $77.04 as of April 21. Over the last 52-week period, shares are down 27.1%. Given that these returns are generally negative, long-term shareholders are likely upset going into this earnings release. 
<a href="https://www.benzinga.com/quote/WHR/earnings">To track all earnings releases for Whirlpool visit their earnings calendar on our site.</a>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Earnings Outlook For Whirlpool

Press Releases

WHIRLPOOL CORPORATION TO ANNOUNCE FIRST-QUARTER RESULTS ON APRIL 23RD AND HOLD CONFERENCE CALL ON APRIL 24TH

Whirlpool Expands Margins in First-Quarter; Full-Year Guidance Unchanged

Whirlpool Foundation and The Washing Machine Project Win Best Employee Engagement Initiative at the 2025 Engage for Good Halo Awards

Whirlpool Corporation to Present at J.P. Morgan 18th Annual Homebuilding & Building Products Conference

WHIRLPOOL BRAND LAUNCHES SPIN&LOAD DISHWASHER RACK, THE MOST INCLUSIVE LOWER-LEVEL DISHWASHER RACK DESIGN ON THE MARKET

JENNAIR® INTRODUCES NEW LUXE APPLIANCE INNOVATIONS ACROSS REFRIGERATION, WINE COLUMNS, INDUCTION RANGE, AND WALL OVENS

KITCHENAID RELEASES NEW PURE POWER BLENDER GIVING CONSUMERS THE CONTROL AND CONFIDENCE TO BLEND THE RULES

Whirlpool Corporation Welcomes Judith Buckner to Board of Directors

POWER AND PRECISION MEET SPEED AS KITCHENAID TEAMS UP WITH NASCAR DRIVER LOGAN BEARDEN ON NATIONAL SMOOTHIE DAY

Entertainment

Whirlpool Brand and Premier Lacrosse League Announce Chicago River Stunt in Celebration of the League's Highly-Anticipated Return

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