El interés en corto de Roku da a los inversores una idea del grado en que los inversores apuestan por la caída de las acciones de Roku. Los datos de interés en corto se actualizan cada dos semanas.

Roku (NASDAQ:ROKU) Bolsa, Informe de interés en corto

Roku

Roku enables consumers to stream television programming. It has more than 80 million streaming households and provided well over 100 billion streaming hours in 2023. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.

Roku Inc

ROKU CL A ORD

Together, Instacart (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CART#NASDAQ">CART</a>) and Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) are making TV moments shoppable for high-intent customers. In an expanded partnership, the leading grocery technology company in North America and the #1 TV streaming platform in the U.S. are providing the massive scale and valuable insights that consumer-packaged goods (CPG) advertisers need to connect with relevant audiences. With interactive ad formats, enhanced targeting capabilities, and closed-loop measurement, these brands can now get more from their advertising efforts—and consumers are one step closer to effortless and personalized shopping experiences while watching TV in the comfort of their homes.

News

CART

ROKU

Instacart And Roku Expand Advertising Partnership With New Shoppable Formats And Targeting

Whales with a lot of money to spend have taken a noticeably bullish stance on Roku.
Looking at options history for Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) we detected 14 trades.
If we consider the specifics of each trade, it is accurate to state that 78% of the investors opened trades with bullish expectations and 21% with bearish.
From the overall spotted trades, 4 are puts, for a total amount of $213,720 and 10, calls, for a total amount of $499,715.
<h3>Expected Price Movements</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $78.0 to $85.0 for Roku during the past quarter. 
<h3>Volume &amp; Open Interest Development</h3>
Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Roku's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Roku's whale trades within a strike price range from $78.0 to $85.0 in the last 30 days. 
<h3>Roku Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1728327630_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th style="text-align: right;">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$5.4</td>
<td>$5.2</td>
<td>$5.4</td>
<td>$80.00</td>
<td>$106.9K</td>
<td>1.2K</td>
<td style="text-align: right;">906</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$4.6</td>
<td>$4.45</td>
<td>$4.6</td>
<td>$80.00</td>
<td>$84.6K</td>
<td>1.2K</td>
<td style="text-align: right;">318</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$12.75</td>
<td>$12.5</td>
<td>$12.5</td>
<td>$80.00</td>
<td>$81.2K</td>
<td>358</td>
<td style="text-align: right;">73</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$16.7</td>
<td>$16.4</td>
<td>$16.4</td>
<td>$85.00</td>
<td>$72.1K</td>
<td>258</td>
<td style="text-align: right;">44</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$9.75</td>
<td>$9.7</td>
<td>$9.75</td>
<td>$80.00</td>
<td>$53.6K</td>
<td>2.1K</td>
<td style="text-align: right;">57</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 80 million streaming households and provided well over 100 billion streaming hours in 2023. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
Following our analysis of the options activities associated with Roku, we pivot to a closer look at the company's own performance.
<h3>Where Is Roku Standing Right Now?</h3>
<ul>
<li>Currently trading with a volume of 1,536,708, the ROKU's price is up by 0.58%, now at $76.33. </li>
<li>RSI readings suggest the stock is currently may be overbought.</li>
<li>Anticipated earnings release is in 23 days.</li>
</ul>
<h3>Professional Analyst Ratings for Roku</h3>
A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $97.6.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; In a cautious move, an analyst from Benchmark downgraded its rating to Buy, setting a price target of $105. 
&#x2A; An analyst from Needham has revised its rating downward to Buy, adjusting the price target to $100. 
&#x2A; An analyst from Wolfe Research upgraded its action to Outperform with a price target of $93. 
&#x2A; An analyst from Macquarie persists with their Outperform rating on Roku, maintaining a target price of $90. 
&#x2A; In a cautious move, an analyst from Needham downgraded its rating to Buy, setting a price target of $100. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Roku with <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> for real-time alerts.

Options

Markets

What the Options Market Tells Us About Roku

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Below are some instances of options activity happening in the Communication Services sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>GOOGL</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/11/24</td>
<td>$165.00</td>
<td>$79.0K</td>
<td>4.8K</td>
<td>14.8K</td>
</tr>
<tr>
<td>RBLX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>10/18/24</td>
<td>$42.50</td>
<td>$27.0K</td>
<td>19.4K</td>
<td>6.2K</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/18/24</td>
<td>$75.00</td>
<td>$143.2K</td>
<td>5.5K</td>
<td>1.1K</td>
</tr>
<tr>
<td>BILI</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$30.00</td>
<td>$93.3K</td>
<td>76.9K</td>
<td>861</td>
</tr>
<tr>
<td>CNK</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$22.00</td>
<td>$115.8K</td>
<td>28</td>
<td>579</td>
</tr>
<tr>
<td>GOOG</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$165.00</td>
<td>$97.8K</td>
<td>3.4K</td>
<td>139</td>
</tr>
<tr>
<td>META</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>02/21/25</td>
<td>$600.00</td>
<td>$54.6K</td>
<td>523</td>
<td>49</td>
</tr>
<tr>
<td>BIDU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$155.00</td>
<td>$48.3K</td>
<td>1.8K</td>
<td>43</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>12/19/25</td>
<td>$430.00</td>
<td>$31.8K</td>
<td>319</td>
<td>22</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• Regarding GOOGL (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>), we observe a put option sweep with bearish sentiment. It expires in 7 day(s) on October 11, 2024. Parties traded 434 contract(s) at a $165.00 strike. This particular put needed to be split into 48 different trades to become filled. The total cost received by the writing party (or parties) was $79.0K, with a price of $183.0 per contract. There were 4810 open contracts at this strike prior to today, and today 14892 contract(s) were bought and sold. 
• Regarding RBLX (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>), we observe a put option sweep with bullish sentiment. It expires in 14 day(s) on October 18, 2024. Parties traded 111 contract(s) at a $42.50 strike. This particular put needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $27.0K, with a price of $244.0 per contract. There were 19405 open contracts at this strike prior to today, and today 6245 contract(s) were bought and sold. 
• Regarding ROKU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), we observe a call option sweep with bearish sentiment. It expires in 14 day(s) on October 18, 2024. Parties traded 501 contract(s) at a $75.00 strike. This particular call needed to be split into 53 different trades to become filled. The total cost received by the writing party (or parties) was $143.2K, with a price of $282.0 per contract. There were 5526 open contracts at this strike prior to today, and today 1119 contract(s) were bought and sold. 
• For BILI (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BILI#NASDAQ">BILI</a>), we notice a call option sweep that happens to be bullish, expiring in 105 day(s) on January 17, 2025. This event was a transfer of 203 contract(s) at a $30.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $93.3K, with a price of $460.0 per contract. There were 76903 open contracts at this strike prior to today, and today 861 contract(s) were bought and sold. 
• For CNK (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CNK#NYSE">CNK</a>), we notice a put option sweep that happens to be bullish, expiring in 469 day(s) on January 16, 2026. This event was a transfer of 579 contract(s) at a $22.00 strike. This particular put needed to be split into 33 different trades to become filled. The total cost received by the writing party (or parties) was $115.8K, with a price of $200.0 per contract. There were 28 open contracts at this strike prior to today, and today 579 contract(s) were bought and sold. 
• Regarding GOOG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>), we observe a call option trade with bearish sentiment. It expires in 168 day(s) on March 21, 2025. Parties traded 60 contract(s) at a $165.00 strike. The total cost received by the writing party (or parties) was $97.8K, with a price of $1630.0 per contract. There were 3413 open contracts at this strike prior to today, and today 139 contract(s) were bought and sold. 
• For META (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), we notice a call option trade that happens to be bearish, expiring in 140 day(s) on February 21, 2025. This event was a transfer of 10 contract(s) at a $600.00 strike. The total cost received by the writing party (or parties) was $54.6K, with a price of $5460.0 per contract. There were 523 open contracts at this strike prior to today, and today 49 contract(s) were bought and sold. 
• For BIDU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BIDU#NASDAQ">BIDU</a>), we notice a call option trade that happens to be bearish, expiring in 469 day(s) on January 16, 2026. This event was a transfer of 43 contract(s) at a $155.00 strike. The total cost received by the writing party (or parties) was $48.3K, with a price of $1125.0 per contract. There were 1853 open contracts at this strike prior to today, and today 43 contract(s) were bought and sold. 
• For NFLX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), we notice a call option trade that happens to be bearish, expiring in 441 day(s) on December 19, 2025. This event was a transfer of 1 contract(s) at a $430.00 strike. The total cost received by the writing party (or parties) was $31.8K, with a price of $31895.0 per contract. There were 319 open contracts at this strike prior to today, and today 22 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

BIDU

BILI

GOOG

GOOGL

NFLX

RBLX

9 Communication Services Stocks With Whale Alerts In Today's Session

Roku Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) shares moved higher, and Macquarie analyst Tim Nollen raised the price target on the stock from $72 to $90 on Thursday. Here's a look at <a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/09/40926894/roku-the-arms-dealer-of-streaming-gears-up-for-monetization-surge-says-analyst">what to know. </a>
The Details: The Macquarie analyst noted that the Roku Channel is gaining share with 1.7% of television time, and the company is making moves to monetize its user base of 84 million active accounts. 
Nollen pointed to Roku's new self-service Ads Manager tool as a way for smaller advertisers to find audiences on Roku. Ads Manager <a href="https://www.benzinga.com/markets/equities/24/09/40920634/roku-introduces-innovative-ads-manager-for-direct-to-consumer-brands-details">includes features</a> designed to draw e-commerce merchants like shoppable ads that allow consumers to complete purchases directly using their Roku remote.
Read Next: <a href="https://www.benzinga.com/news/24/10/41152629/what-happened-with-accenture-stock-today">What Happened With Accenture Stock Today?</a>
Nollen highlighted Ad Manager's solid CPM pricing strategy which is more shielded from pricing pressures faced by premium streaming platforms, like Netflix and Disney+.
The analyst added recent subscription price increases across streaming services that Roku hosts provide an additional catalyst for revenue growth. Macquarie expects revenue growth of between 14% and 15% in both fiscal year 2024 and 2025. 
According to data from <a href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw">Benzinga Pro</a>, Roku shares have gained more than 15% over the past month and are trading above the stock's 50-day moving average of $65.05.&nbsp;
ROKU Price Action: According to <a href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw">Benzinga Pro</a>, Roku shares ended Thursday's session 1.71% higher at $75.45.&nbsp;
Read Also:
<ul>
<li><a href="https://www.benzinga.com/markets/cryptocurrency/24/10/41122476/whats-going-on-with-microstrategy-stock">What&#8217;s Going On With MicroStrategy Stock?</a></li>
</ul>
Photo: Shutterstock

Analyst Color

Entertainment

Movers

What Happened With Roku Stock Today?

Macquarie analyst Tim Nollen maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Outperform and raises the price target from $72 to $90.

Price Target

Analyst Ratings

Macquarie Maintains Outperform on Roku, Raises Price Target to $90

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>RDDT</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/18/24</td>
<td>$66.00</td>
<td>$40.2K</td>
<td>847</td>
<td>5.7K</td>
</tr>
<tr>
<td>META</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/04/24</td>
<td>$570.00</td>
<td>$35.9K</td>
<td>1.8K</td>
<td>4.0K</td>
</tr>
<tr>
<td>BILI</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$24.00</td>
<td>$42.0K</td>
<td>10.8K</td>
<td>2.0K</td>
</tr>
<tr>
<td>BIDU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/18/24</td>
<td>$100.00</td>
<td>$31.3K</td>
<td>547</td>
<td>878</td>
</tr>
<tr>
<td>DJT</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/18/24</td>
<td>$15.50</td>
<td>$38.6K</td>
<td>145</td>
<td>298</td>
</tr>
<tr>
<td>VZ</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$45.00</td>
<td>$27.9K</td>
<td>353</td>
<td>193</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>10/18/24</td>
<td>$80.00</td>
<td>$29.2K</td>
<td>594</td>
<td>82</td>
</tr>
<tr>
<td>RBLX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>12/20/24</td>
<td>$47.50</td>
<td>$25.4K</td>
<td>2.9K</td>
<td>40</td>
</tr>
<tr>
<td>TMUS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>10/25/24</td>
<td>$200.00</td>
<td>$25.9K</td>
<td>27</td>
<td>32</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>12/20/24</td>
<td>$720.00</td>
<td>$50.7K</td>
<td>358</td>
<td>17</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• Regarding RDDT (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>), we observe a put option sweep with bearish sentiment. It expires in 18 day(s) on October 18, 2024. Parties traded 115 contract(s) at a $66.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $40.2K, with a price of $350.0 per contract. There were 847 open contracts at this strike prior to today, and today 5771 contract(s) were bought and sold. 
• For META (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), we notice a put option sweep that happens to be bearish, expiring in 4 day(s) on October 4, 2024. This event was a transfer of 51 contract(s) at a $570.00 strike. This particular put needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $35.9K, with a price of $702.0 per contract. There were 1810 open contracts at this strike prior to today, and today 4028 contract(s) were bought and sold. 
• For BILI (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BILI#NASDAQ">BILI</a>), we notice a call option sweep that happens to be bullish, expiring in 109 day(s) on January 17, 2025. This event was a transfer of 98 contract(s) at a $24.00 strike. This particular call needed to be split into 19 different trades to become filled. The total cost received by the writing party (or parties) was $42.0K, with a price of $440.0 per contract. There were 10828 open contracts at this strike prior to today, and today 2084 contract(s) were bought and sold. 
• Regarding BIDU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BIDU#NASDAQ">BIDU</a>), we observe a put option sweep with bearish sentiment. It expires in 18 day(s) on October 18, 2024. Parties traded 145 contract(s) at a $100.00 strike. This particular put needed to be split into 22 different trades to become filled. The total cost received by the writing party (or parties) was $31.3K, with a price of $216.0 per contract. There were 547 open contracts at this strike prior to today, and today 878 contract(s) were bought and sold. 
• Regarding DJT (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DJT#NASDAQ">DJT</a>), we observe a call option sweep with bearish sentiment. It expires in 18 day(s) on October 18, 2024. Parties traded 183 contract(s) at a $15.50 strike. This particular call needed to be split into 10 different trades to become filled. The total cost received by the writing party (or parties) was $38.6K, with a price of $211.0 per contract. There were 145 open contracts at this strike prior to today, and today 298 contract(s) were bought and sold. 
• Regarding VZ (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VZ#NYSE">VZ</a>), we observe a put option trade with bearish sentiment. It expires in 172 day(s) on March 21, 2025. Parties traded 100 contract(s) at a $45.00 strike. The total cost received by the writing party (or parties) was $27.9K, with a price of $279.0 per contract. There were 353 open contracts at this strike prior to today, and today 193 contract(s) were bought and sold. 
• For ROKU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), we notice a put option sweep that happens to be bullish, expiring in 18 day(s) on October 18, 2024. This event was a transfer of 45 contract(s) at a $80.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $29.2K, with a price of $650.0 per contract. There were 594 open contracts at this strike prior to today, and today 82 contract(s) were bought and sold. 
• For RBLX (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>), we notice a put option trade that happens to be bearish, expiring in 81 day(s) on December 20, 2024. This event was a transfer of 40 contract(s) at a $47.50 strike. The total cost received by the writing party (or parties) was $25.4K, with a price of $635.0 per contract. There were 2932 open contracts at this strike prior to today, and today 40 contract(s) were bought and sold. 
• Regarding TMUS (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NASDAQ">TMUS</a>), we observe a call option trade with bearish sentiment. It expires in 25 day(s) on October 25, 2024. Parties traded 27 contract(s) at a $200.00 strike. The total cost received by the writing party (or parties) was $25.9K, with a price of $960.0 per contract. There were 27 open contracts at this strike prior to today, and today 32 contract(s) were bought and sold. 
• For NFLX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), we notice a call option trade that happens to be bullish, expiring in 81 day(s) on December 20, 2024. This event was a transfer of 12 contract(s) at a $720.00 strike. The total cost received by the writing party (or parties) was $50.7K, with a price of $4230.0 per contract. There were 358 open contracts at this strike prior to today, and today 17 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

RDDT

TMUS

10 Communication Services Stocks With Whale Alerts In Today's Session

B of A Securities analyst Ruplu Bhattacharya maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Buy and raises the price target from $75 to $90.

B of A Securities Maintains Buy on Roku, Raises Price Target to $90

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Needham raised the price target for Zeta Global Holdings Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ZETA#NYSE">ZETA</a>) from $33 to $36. Needham analyst Ryan MacDonald maintained a Buy rating. Zeta Global shares fell 0.8% to close at $29.51 on Friday. <a href="https://www.benzinga.com/quote/zeta/analyst-ratings">See how other analysts view this stock.</a></li>
<li>TD Cowen increased the price target for Accenture plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACN#NYSE">ACN</a>) from $321 to $400. TD Cowen analyst Bryan Bergin upgraded the stock from Hold to Buy. Accenture shares fell 1.7% to close at $349.70 on Friday. <a href="https://www.benzinga.com/quote/acn/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Needham raised CarMax, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KMX#NYSE">KMX</a>) price target from $87 to $90. Needham analyst Chris Pierce maintained a Buy rating. CarMax shares fell 1.1% to close at $77.32 on Friday. <a href="https://www.benzinga.com/quote/kmx/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Morgan Stanley boosted Cadence Bank (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CADE#NYSE">CADE</a>) price target from $36 to $39. Morgan Stanley analyst Manan Gosalia upgraded the stock from Equal-Weight to Overweight. Cadence Bank shares fell 1.1% to close at $31.28 on Friday. <a href="https://www.benzinga.com/quote/cade/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Bernstein raised Oracle Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ORCL#NYSE">ORCL</a>) price target from $201 to $202. Bernstein analyst Mark Moerdler maintained an Outperform rating. Oracle shares gained 0.4% to close at $168.74 on Friday. <a href="https://www.benzinga.com/quote/orcl/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Morgan Stanley raised the price target for U.S. Bancorp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/USB#NYSE">USB</a>) from $54 to $57. Morgan Stanley analyst Betsy Graseck upgraded the stock from Equal-Weight to Overweight. U.S. Bancorp gained 0.4% to close at $45.48 on Friday. <a href="https://www.benzinga.com/quote/usb/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Baird raised Walmart Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) price target from $82 to $90. Baird analyst Peter Benedict maintained an Outperform rating. Walmart shares fell 0.2% to close at $79.78 on Friday. <a href="https://www.benzinga.com/quote/MSFT/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Keybanc raised the price target for Constellation Energy Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CEG#NASDAQ">CEG</a>) from $265 to $279. Keybanc analyst Sangita Jain maintained an Overweight rating. Constellation Energy shares gained 0.1% to close at $257.00 on Friday. <a href="https://www.benzinga.com/quote/ceg/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Deutsche Bank boosted Robinhood Markets, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HOOD#NASDAQ">HOOD</a>) price target from $24 to $27. Deutsche Bank analyst Brian Bedell maintained a Buy rating. Robinhood shares gained 6.5% to close at $23.89 on Friday. <a href="https://www.benzinga.com/quote/hood/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Baird raised Roku, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) price target from $56 to $75. Baird analyst Vikram Kesavabhotla maintained a Neutral rating. Roku shares gained 1% to close at $74.41 on Friday. <a href="https://www.benzinga.com/quote/roku/analyst-ratings">See how other analysts view this stock</a>.</li>
</ul>
Considering buying HOOD stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="463" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/30072209/image-233-1024x463.png" alt="" class="wp-image-572152" style="width:613px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/30072209/image-233-1024x463.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/30072209/image-233-300x136.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/30072209/image-233-768x347.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/30072209/image-233.png 1393w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

Pre-Market Outlook

Trading Ideas

CADE

HOOD

ORCL

ZETA

Robinhood To Rally Over 13%? Here Are 10 Top Analyst Forecasts For Monday

Baird analyst Vikram Kesavabhotla maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Neutral and raises the price target from $56 to $75.

Baird Maintains Neutral on Roku, Raises Price Target to $75

FuboTV Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FUBO#NYSE">FUBO</a>) shares traded higher on Thursday following the announcement of the launch&nbsp;of its Multiview feature, now in beta on select Roku, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) devices.
This feature is set to roll out to additional Roku devices in the coming weeks. With this launch, Fubo becomes the first virtual MVPD (vMVPD) to offer <a target="_blank" href="https://www.benzinga.com/pressreleases/24/09/b41048003/fubo-launches-multiview-beta-feature-on-select-roku-devices" rel="noreferrer noopener">user-configurable multiviewing on Roku</a>.
Fubo provides around 150,000 new content assets daily, including live and on-demand options in sports, news, and entertainment.
&#8220;Multiview has been one of our most loved features and we&#8217;re thrilled to expand it to Roku users,&#8221; said Isaac Josephson, senior vice president, product management, Fubo.
Also Read: <a target="_blank" href="https://www.benzinga.com/general/social-media/24/09/41045271/trumps-djt-stock-rallies-after-sharp-sell-off-but-technicals-signal-tough-times-ahead" rel="noreferrer noopener">Trump&#8217;s DJT Stock Rallies After Sharp Sell-Off, But Technicals Signal Tough Times Ahead</a>
Fubo said its customers can now choose to stream up to four live channels at once with the beta version of the Multiview feature.
This fully customizable option is available for all Fubo channels, making it especially beneficial for watching live sports and news—unlike comparable features offered by other streaming platforms.
&#8220;With Multiview and a suite of product features that enable content discovery and personalization, Fubo&#8217;s goal is to ensure fans never miss a moment of their favorite content,&#8221; Josephson added.
Fubo first introduced multiviewing on Apple TV in 2020, setting the standard ahead of other virtual MVPDs.
A crucial aspect of Fubo&#8217;s product personalization strategy is allowing consumers to customize their experience with the most relevant content at the moments that matter most.
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, FUBO stock has lost over 40% in the past year. Investors can gain exposure to the stock via&nbsp;ProShares Trust ProShares Metaverse ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VERS#NYSE">VERS</a>).
Price Action: FUBO shares are trading lower by 2.55% to $1.405 at last check Thursday.
Photo via Shutterstock
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Equities

General

FUBO

VERS

FuboTV Launches Beta Multiview Feature on Select Roku Devices, Enhancing User Experience

Today's Launch Marks First vMVPD to Offer Consumers User-Generated Multiviewing on Roku
FuboTV Inc. (d/b/a/ Fubo) (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FUBO#NYSE">FUBO</a>), the leading sports-first live TV streaming platform, announced today the launch of its popular Multiview feature in beta on select Roku devices. The beta feature is expected to launch on additional Roku devices in the coming weeks.
With today's launch, Fubo is the first virtual MVPD (vMVPD) to bring user-configurable multiviewing to Roku, America's #1 streaming platform&#x2A;. Fubo customers can select and stream up to four live channels simultaneously with Multiview beta. Multiview is fully customizable and available for all Fubo channels, unlike some multiviewing features on other streaming platforms, and particularly lends itself to live sports and news.
Fubo pioneered multiviewing when it launched Multiview on Apple TV in 2020, years ahead of other vMVPDs.

Fubo Launches Multiview Beta Feature On Select Roku Devices, Expected To Launch On Additional Roku Devices In The Coming Weeks

Citigroup analyst Jason Bazinet maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Neutral and raises the price target from $60 to $77.

Citigroup Maintains Neutral on Roku, Raises Price Target to $77

Roku Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) is gearing up for a platform monetization sprint, and investors are starting to tune in. After a strong showing at the JPMorgan U.S. All Stars Conference in London, Roku's management has made one thing crystal clear: it's all about accelerating <a href="https://www.benzinga.com/quote/ROKU/news">platform revenue growth</a>.
<h2 class="wp-block-heading">Shopify Integration Boosts Roku Ads Manager</h2>
Roku has <a href="https://www.businesswire.com/news/home/20240918031574/en/Roku-Launches-Ads-Manager-a-Self-Service-Performance-Solution-for-Growth-Marketers">launched</a> Roku Ads Manager, a self-service CTV performance solution featuring the first-ever Shopify Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SHOP#NYSE">SHOP</a>) integration for shoppable campaigns. This new platform is designed to help direct-to-consumer brands of all sizes easily purchase CTV video ads, offering a familiar buying experience similar to search and social. 
Louqman Parampath, Roku's VP of Product Management, emphasized the platform's advantage: "Roku Ads Manager is uniquely positioned to offer data, optimization, and ad formats that no other CTV self-serve solution has." The integration with Shopify enhances reach for merchants, creating a new sales channel with shoppable ads.
<h2 class="wp-block-heading">Roku Management Doubling Down On Partnerships</h2>
With management doubling down on third-party partnerships and home screen changes, the streaming giant is eyeing a revenue boost that could turn heads as early as the fourth quarter of 2025. Partnerships with The Trade Desk Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTD#NASDAQ">TTD</a>) are also nearing completion, positioning Roku for potential ad revenue growth.
Read Also: <a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/08/40293747/analysts-see-strong-growth-potential-for-the-trade-desk-amid-ctv-expansion-and-stab">Analysts See Strong Growth Potential For The Trade Desk Amid CTV Expansion And Stable Digital Ad Market</a>
While Roku's CFO Dan Jedda and IR head Conrad Grodd laid out the company's priorities, the spotlight was on how Roku plans to balance revenue expansion with profitability. With platform growth initiatives set to be funded by reallocating existing operational expenses (nearly $2 billion in 2024), Roku is aiming to keep its spending lean.
This belt-tightening has led JPMorgan's Cory Carpenter to raise his price target on Roku from $80 to $90, citing increased confidence in the company's ability to grow earnings without breaking the bank.
<h2 class="wp-block-heading">Needham&#8217;s $100 Price Target Adds More Fuel To The Fire</h2>
Adding to the optimism, Needham has upgraded Roku&#8217;s price target to $100, reiterating their Buy rating. Analyst Laura Martin emphasized Roku&#8217;s strong strategic position in the U.S. over-the-top (OTT) and connected-TV (CTV) ecosystems.
With Roku devices now in 50% of U.S. broadband homes, the company is the largest streaming distribution platform, making it highly attractive to advertisers.
According to Needham, Roku benefits from a total addressable market (TAM) of around $62 billion in traditional linear TV advertising revenue for 2023. Roku's impressive cost control and tactical moves to become an &#8220;arms dealer&#8221; of streaming—similar to how Apple's iOS platform operates—reinforce Needham's bullish outlook. 
This potential, combined with its large CTV ad inventory and projected industry growth of 15-17% in 2024, paints a picture of significant valuation upside.
<h2 class="wp-block-heading">Technicals Point To A Strong Bullish Run—For Now</h2>
On the technical front, Roku is flashing bullish signals, with its stock price of $74.67 above key moving averages.
<figure class="wp-block-image size-full"><a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent091824&amp;t=be2bearmibe3na1"><img loading="lazy" decoding="async" width="623" height="454" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/18142411/Screenshot-2024-09-18-at-4.00.08-PM.png" alt="" class="wp-image-554749" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/18142411/Screenshot-2024-09-18-at-4.00.08-PM.png 623w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/18142411/Screenshot-2024-09-18-at-4.00.08-PM-300x219.png 300w" sizes="(max-width: 623px) 100vw, 623px" /></a></figure>
<a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent091824&amp;t=be2bearmibe3na1">Chart created using Benzinga Pro</a>
However, some selling pressure indicates a possible risk of bearish movement in the near future, so cautious optimism might be the best approach.
Read Next: 
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<li><a href="https://www.benzinga.com/markets/equities/24/09/40920634/roku-introduces-innovative-ads-manager-for-direct-to-consumer-brands-details">Roku Introduces Innovative Ads Manager For Direct-to-Consumer Brands: Details</a></li>
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Photo: Shutterstock

Technicals

Tech

SHOP

Roku: The 'Arms Dealer' Of Streaming Gears Up For Monetization Surge, Says Analyst

WIIM

Roku shares are trading higher. The company announced it launched Roku Ads Manager

JP Morgan analyst Cory Carpenter maintains Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Overweight and raises the price target from $80 to $90.

JP Morgan Maintains Overweight on Roku, Raises Price Target to $90

Roku, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) shares are trading higher <a target="_blank" href="https://www.benzinga.com/premarket" rel="noreferrer noopener">in the morning session on Wednesday.</a>
The company has introduced Roku Ads Manager, a self-service platform <a target="_blank" href="https://www.benzinga.com/pressreleases/24/09/b40918566/roku-launches-ads-manager-a-self-service-performance-solution-for-growth-marketers" rel="noreferrer noopener">tailored for CTV performance.</a>
&#8220;In order to meet growth marketers&#8217; needs across all direct-to-consumer brands, we built a seamless solution to buying CTV video ads for brands of any size,&#8221;&nbsp;said&nbsp;Louqman Parampath, VP of Product Management, Roku.
As TV ad spending increasingly moves away from linear formats and digital-native marketers seek to expand beyond search and social media, Roku said its Ads Manager will support the success of growth marketers.
The VP noted that Roku Ads Manager is uniquely equipped to provide data, optimization, and advertising formats unavailable in other CTV self-serve solutions, such as native shoppable campaigns with Shopify, while also offering a buying experience similar to that of search and social media.
Also Read<a target="_blank" href="https://www.benzinga.com/markets/cryptocurrency/24/09/40919378/microstrategy-raises-875m-in-convertible-notes-plans-further-bitcoin-purchases" rel="noreferrer noopener">: MicroStrategy Raises $875M In Convertible Notes, Plans Further Bitcoin Purchases</a>
Roku Ads Manager offers competitive pricing and spending efficiency by utilizing Roku&#8217;s direct premium inventory without third-party fees. Marketers can create interactive video overlays, allowing viewers to send themselves text messages while watching ads.
Additionally, Shopify merchants can launch self-service shoppable ads, enabling consumers to complete purchases directly using their Roku remote.
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, ROKU stock has lost over 14% year to date. Investors can gain exposure to the stock via&nbsp;ARK Next Generation Internet ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKW#NYSE">ARKW</a>) and&nbsp;iShares U.S. Telecommunications ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/IYZ#BATS">IYZ</a>).
Price Action: ROKU shares are trading higher by 2.22% to $76.33 at last check Wednesday.
Photo via Shutterstock
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ARKW

iShares Dow Jones US Telecommunications Sector Index Fund

Roku Introduces Innovative Ads Manager For Direct-to-Consumer Brands: Details

Roku Launches Ads Manager, A Self-Service CTV Solution For Growth Marketers, Featuring First-To-Market Shopify Integration For Shoppable Campaigns

Needham analyst Laura Martin reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Buy and maintains $100 price target.

Reiteration

Needham Reiterates Buy on Roku, Maintains $100 Price Target

Roku Enters Into Credit Agreement Providing $300M Five-Year Revolving Credit Facility, Including $100M Sub-Facility For Letters Of Credit And An Option To Increase By An Additional $300M

AMCX

Roku Announces Launch Of AMC+ With Ads As A Premium Subscription On The Roku Channel; Launches Ad-Supported AMC+ Subscription For $4.99/Month, Offering The Same Series And Films As The Ad-Free Version

Roku ($ROKU) has long been a name to work with in the streaming market, especially since it provides both hardware and content. Now, it has taken a...

Roku (NASDAQ:ROKU) Steps It Up With New Ultra Device

Roku ( ($ROKU) ) has issued an announcement. Roku, Inc. has revamped its Executive Supplemental Stock Option Program, allowing senior executives to...

Roku Enhances Executive Stock Option Program for 2025

Netflix On Discount: Ads Boost, ARPU Growth Not Priced In

Analyst Ruplu Bhattacharya of Bank of America Securities reiterated a Buy rating on Roku (ROKU – Research Report), boosting the price target to $90...

Roku's Strategic Growth and Monetization Enhancements Prompt Buy Rating and Increased Price Target

Why Roku's Stock Is Poised For Growth In A Rebounding Ad Market

The Trade Desk: Global Domination Via CTV

Instacart and Roku bolster their ad service partnership further

The notion of the "shoppable ad" is one of marketing's great advances. Cutting down on latency and the time between when someone sees a thing and c...

Roku (NASDAQ:ROKU) Expands Shoppable Ad Partnership With Instacart

DJT May Hold Some Upside Risk Going Into The Election

Streaming service provider Roku ($ROKU) is expanding its advertising partnership with Instacart ($CART). Roku and Instacart first got together back...

Roku (NASDAQ:ROKU) Expands Ad Partnership with Instacart

AMZN

SPOT

Press Releases

Roku Chief Financial Officer to Present at Needham's Technology & Media Conference

Roku Exchange Unlocks Access to Roku's Audience and Premium Media

Roku and Fandango's New Theatrical Advertising Relationship Helps Studios Maximize Marketing Spend and Increase Box Office Revenue

Louise Pentland to Join Roku as SVP and General Counsel

Roku to Announce Second Quarter 2024 Financial Results on August 1, 2024

Roku Releases Second Quarter 2024 Financial Results

Roku Enhances Benefits for Advertisers with Adoption of Unified ID 2.0

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Instacart and Roku Expand Advertising Partnership with New Shoppable Formats and Targeting

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Lions Gate Entertainment Corporation Class B Non-Voting Shares

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Liberty Media Corporation - Series C Liberty Live Common Stock

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Live Nation Entertainment, Inc. Common Stock

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