Planet Fitness (NYSE:PLNT) Bolsa

PLANET FITNESS INC - CL A

Planet Fitness

Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.

Planet Fitness Inc

PROLIANCE INTL INC by Proliance International, Inc.

Proliance International Inc

BofA Securities analyst Alexander Perry today writes about the prospects of wellness companies and how prioritizing healthy ways and increased wellness spending will bode for the companies&#8217; stocks.
Younger generations, particularly Gen Z and millennials, are embracing healthier lifestyles, boosting wellness stocks, said the analyst.
This shift is evident in rising spending on fitness, activity-based leisure, and wellness products. Key trends include a surge in gym memberships, with Bank of America data showing fitness-related spending at a 19-month high.
Additionally, leisure activities like pickleball are gaining popularity, and interest in healthy eating, recovery, and non-alcoholic beverages continues to grow, the analyst noted.
Bank of America card data shows fitness center spending rose 7% year-over-year in February, marking the highest increase in 19 months.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/04/44589543/ford-trucks-hit-20-year-sales-high-as-ev-demand-climbs" rel="noreferrer noopener">Ford Q1 US Auto Sales Dip 1.3%: Details</a>
While all generations increased spending, Gen Z and millennials allocate a significantly higher portion of their budgets to fitness.
Gen Z households spend 2.8 times more than baby boomers on fitness, while millennials lead total spending, holding over 30% share. Higher-income consumers continue to drive this growth.
The wellness sector continues to gain traction, with healthy eating, recovery, and anti-aging trends driving growth. Non-alcoholic beer and seltzer spending has outpaced alcoholic alternatives by 28pts since 2021, while fitness club foot traffic has surpassed bars and pubs by 22pts.
Interest in cold plunges and red light therapy is rising, and pickleball participation has surged 46% year-over-year, reaching 20 million players, opined the analyst. The analyst&#8217;s top wellness picks are LTH, PLNT, &amp; SN.
The analyst raised the price forecast for Life Time Group Holdings Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LTH#NYSE">LTH</a>) <a href="https://www.benzinga.com/quote/lth/analyst-ratings">to $45 from $40</a>, reflecting its pricing power and strong membership demand.
The company is strategically positioned to benefit from rising wellness trends, including the expansion of pickleball and cold plunge offerings.
Meanwhile, Planet Fitness Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) (<a href="https://www.benzinga.com/quote/plnt/analyst-ratings">$115 price forecast</a>) is seeing accelerated same-store sales in the first quarter.
SharkNinja, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SN#NYSE">SN</a>) is expanding its product line with the launch of the CryoGlow red/blue light therapy mask, noted the analyst. SN (<a href="https://www.benzinga.com/quote/SN/analyst-ratings">$140 price forecast</a>) is the analyst&#8217;s top wellness discretionary products pick.
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Image via Shutterstock.

Analyst Color

News

Health Care

Price Target

Analyst Ratings

Trading Ideas

General

PLNT

As Wellness Spending Hits New Highs, Analyst Backs These Stocks

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Susquehanna cut Saia, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SAIA#NASDAQ">SAIA</a>) price target from $540 to $410. Susquehanna analyst Bascome Majors maintained a Neutral rating. Saia shares closed at $359.00 on Friday. S<a href="https://www.benzinga.com/quote/SAIA/analyst-ratings">ee how other analysts view this stoc</a>k.</li>
<li>UBS raised the price target for Agnico Eagle Mines Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AEM#NYSE">AEM</a>) from $100 to $110. UBS analyst Daniel Major downgraded the stock from Buy to Neutral. Agnico Eagle Mines shares closed at $107.36 on Friday. <a href="https://www.benzinga.com/quote/AEM/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Stifel raised Target Hospitality Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TH#NASDAQ">TH</a>) price target from $5 to $7.5. Stifel analyst Stephen Gengaro maintained a Hold rating. Target Hospitality shares closed at $6.64 on Friday. <a href="https://www.benzinga.com/quote/TH/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Truist Securities cut the price target for CrowdStrike Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRWD#NASDAQ">CRWD</a>) from $460 to $450. Truist Securities analyst Joel Fishbein maintained a Buy rating. CrowdStrike shares closed at $357.11 on Friday. <a href="https://www.benzinga.com/quote/CRWD/analyst-ratings">See how other analysts view this stock.</a></li>
<li>BMO Capital raised slashed the price target for Planet Fitness, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) from $100 to $110. BMO Capital analyst Simeon Siegel maintained an Outperform rating. Planet Fitness shares closed at $96.22 on Friday. <a href="https://www.benzinga.com/quote/PLNT/analyst-ratings">See how other analysts view this stock.</a></li>
<li>BMO Capital raised Steel Dynamics, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/STLD#NASDAQ">STLD</a>) price target from $135 to $145. BMO Capital analyst Katja Jancic upgraded the stock from Market Perform to Outperform. Steel Dynamics shares settled at $123.47 on Friday. <a href="https://www.benzinga.com/quote/STLD/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Keefe, Bruyette &amp; Woods cut BILL Holdings, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BILL#NYSE">BILL</a>) price target from $77 to $54. Keefe, Bruyette &amp; Woods analyst Sanjay Sakhrani maintained a Market Perform rating. BILL Holdings shares closed at $46.25 on Friday. <a href="https://www.benzinga.com/quote/BILL/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Stifel slashed Tesla, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) price target from $474 to $455. Stifel analyst Stephen Gengaro maintained a Buy rating. Tesla shares closed at $263.55 on Friday. &nbsp;<a href="https://www.benzinga.com/quote/TSLA/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>HC Wainwright &amp; Co. raised the price target for Soleno Therapeutics, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SLNO#NASDAQ">SLNO</a>) from $70 to $100. HC Wainwright &amp; Co. analyst Raghuram Selvaraju maintained a Buy rating. Soleno Therapeutics shares settled at $71.99 on Friday. <a href="https://www.benzinga.com/quote/SLNO/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Needham cut TechTarget, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTGT#NASDAQ">TTGT</a>) price target from $40 to $25. Needham analyst Joshua Reilly maintained a Buy rating. TechTarget shares closed at $14.30 on Friday. <a href="https://www.benzinga.com/quote/TTGT/analyst-ratings">See how other analysts view this stock</a>.</li>
</ul>
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Photo: Shutterstock

Markets

BILL

CRWD

SAIA

SLNO

STLD

TSLA

TTGT

Tesla To $455? Here Are 10 Top Analyst Forecasts For Monday

BMO Capital analyst Simeon Siegel maintains Planet Fitness (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) with a Outperform and raises the price target from $100 to $110.

BMO Capital Maintains Outperform on Planet Fitness, Raises Price Target to $110

Canaccord Genuity analyst Brian McNamara initiates coverage on Planet Fitness (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) with a Buy rating and announces Price Target of $120.

Initiation

Canaccord Genuity Initiates Coverage On Planet Fitness with Buy Rating, Announces Price Target of $120

Stifel analyst Chris O'Cull maintains Planet Fitness (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) with a Hold and lowers the price target from $90 to $82.

Stifel Maintains Hold on Planet Fitness, Lowers Price Target to $82

Macquarie analyst Paul Golding maintains Planet Fitness (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) with a Neutral and lowers the price target from $99 to $95.

Macquarie Maintains Neutral on Planet Fitness, Lowers Price Target to $95

Guggenheim analyst John Heinbockel reiterates Planet Fitness (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) with a Buy and maintains $105 price target.

Reiteration

Guggenheim Reiterates Buy on Planet Fitness, Maintains $105 Price Target

RBC Capital analyst Logan Reich maintains Planet Fitness (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) with a Outperform and lowers the price target from $120 to $110.

RBC Capital Maintains Outperform on Planet Fitness, Lowers Price Target to $110

Roth MKM analyst George Kelly reiterates Planet Fitness (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) with a Buy and raises the price target from $110 to $115.

Roth MKM Reiterates Buy on Planet Fitness, Raises Price Target to $115

WIIM

Planet Fitness shares are trading lower following the company's Q4 earnings report.

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>02/28/25</td>
<td>$300.00</td>
<td>$29.1K</td>
<td>21.1K</td>
<td>86.4K</td>
</tr>
<tr>
<td>AMZN</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$215.00</td>
<td>$28.5K</td>
<td>7.0K</td>
<td>3.2K</td>
</tr>
<tr>
<td>LGIH</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$100.00</td>
<td>$140.0K</td>
<td>2.3K</td>
<td>1.1K</td>
</tr>
<tr>
<td>BROS</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$75.00</td>
<td>$260.0K</td>
<td>1.6K</td>
<td>901</td>
</tr>
<tr>
<td>PENN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$21.00</td>
<td>$31.6K</td>
<td>137</td>
<td>772</td>
</tr>
<tr>
<td>DKNG</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$28.00</td>
<td>$105.9K</td>
<td>5.4K</td>
<td>732</td>
</tr>
<tr>
<td>PVH</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$75.00</td>
<td>$75.8K</td>
<td>1.9K</td>
<td>323</td>
</tr>
<tr>
<td>BABA</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/15/27</td>
<td>$150.00</td>
<td>$423.7K</td>
<td>18.5K</td>
<td>299</td>
</tr>
<tr>
<td>PLNT</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$95.00</td>
<td>$26.4K</td>
<td>744</td>
<td>260</td>
</tr>
<tr>
<td>CPRI</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$17.50</td>
<td>$40.1K</td>
<td>1.1K</td>
<td>236</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a put option sweep that happens to be bearish, expiring in 3 day(s) on February 28, 2025. This event was a transfer of 37 contract(s) at a $300.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $29.1K, with a price of $790.0 per contract. There were 21136 open contracts at this strike prior to today, and today 86412 contract(s) were bought and sold. 
• Regarding AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we observe a call option trade with bearish sentiment. It expires in 24 day(s) on March 21, 2025. Parties traded 75 contract(s) at a $215.00 strike. The total cost received by the writing party (or parties) was $28.5K, with a price of $380.0 per contract. There were 7042 open contracts at this strike prior to today, and today 3227 contract(s) were bought and sold. 
• Regarding LGIH (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LGIH#NASDAQ">LGIH</a>), we observe a call option trade with bearish sentiment. It expires in 80 day(s) on May 16, 2025. Parties traded 1000 contract(s) at a $100.00 strike. The total cost received by the writing party (or parties) was $140.0K, with a price of $140.0 per contract. There were 2348 open contracts at this strike prior to today, and today 1122 contract(s) were bought and sold. 
• For BROS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BROS#NYSE">BROS</a>), we notice a put option sweep that happens to be bearish, expiring in 24 day(s) on March 21, 2025. This event was a transfer of 500 contract(s) at a $75.00 strike. This particular put needed to be split into 27 different trades to become filled. The total cost received by the writing party (or parties) was $260.0K, with a price of $520.0 per contract. There were 1649 open contracts at this strike prior to today, and today 901 contract(s) were bought and sold. 
• For PENN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PENN#NASDAQ">PENN</a>), we notice a call option sweep that happens to be bearish, expiring in 24 day(s) on March 21, 2025. This event was a transfer of 266 contract(s) at a $21.00 strike. This particular call needed to be split into 24 different trades to become filled. The total cost received by the writing party (or parties) was $31.6K, with a price of $119.0 per contract. There were 137 open contracts at this strike prior to today, and today 772 contract(s) were bought and sold. 
• Regarding DKNG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DKNG#NASDAQ">DKNG</a>), we observe a put option sweep with bearish sentiment. It expires in 325 day(s) on January 16, 2026. Parties traded 732 contract(s) at a $28.00 strike. This particular put needed to be split into 26 different trades to become filled. The total cost received by the writing party (or parties) was $105.9K, with a price of $145.0 per contract. There were 5427 open contracts at this strike prior to today, and today 732 contract(s) were bought and sold. 
• Regarding PVH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PVH#NYSE">PVH</a>), we observe a put option sweep with bearish sentiment. It expires in 24 day(s) on March 21, 2025. Parties traded 323 contract(s) at a $75.00 strike. This particular put needed to be split into 35 different trades to become filled. The total cost received by the writing party (or parties) was $75.8K, with a price of $235.0 per contract. There were 1962 open contracts at this strike prior to today, and today 323 contract(s) were bought and sold. 
• Regarding BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we observe a call option trade with bullish sentiment. It expires in 689 day(s) on January 15, 2027. Parties traded 150 contract(s) at a $150.00 strike. The total cost received by the writing party (or parties) was $423.7K, with a price of $2825.0 per contract. There were 18591 open contracts at this strike prior to today, and today 299 contract(s) were bought and sold. 
• Regarding PLNT (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>), we observe a put option sweep with bearish sentiment. It expires in 24 day(s) on March 21, 2025. Parties traded 49 contract(s) at a $95.00 strike. This particular put needed to be split into 11 different trades to become filled. The total cost received by the writing party (or parties) was $26.4K, with a price of $540.0 per contract. There were 744 open contracts at this strike prior to today, and today 260 contract(s) were bought and sold. 
• Regarding CPRI (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CPRI#NYSE">CPRI</a>), we observe a put option sweep with bullish sentiment. It expires in 325 day(s) on January 16, 2026. Parties traded 200 contract(s) at a $17.50 strike. This particular put needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $40.1K, with a price of $201.0 per contract. There were 1138 open contracts at this strike prior to today, and today 236 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

AMZN

BABA

BROS

CPRI

DKNG

LGIH

PENN

10 Consumer Discretionary Stocks Whale Activity In Today's Session

Planet Fitness Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) reported <a href="https://www.benzinga.com/pressreleases/25/02/n43935633/planet-fitness-inc-announces-fourth-quarter-and-year-end-2024-results">fourth-quarter FY24 sales growth</a> of 19.4% year-on-year to $340.45 million, beating the analyst consensus estimate of $324.57 million.
Franchise segment revenue increased 11% Y/Y, corporate-owned stores gained 8.5%, and the equipment segment jumped 49.2%.
System-wide same club sales increased 5.5% and sales increased to $1.2 billion from $1.1 billion last year.
Adjusted EPS of $0.70 <a href="https://www.benzinga.com/earnings">beat the analyst</a> consensus of $0.62.
Operating expenses increased 17.3% Y/Y to $250.7 million. The operating margin was 26.3%. Operating income for the quarter was $89.7 million.
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86 new Planet Fitness clubs were opened system-wide during the period, which included 78 franchisee-owned and 8 corporate-owned clubs, bringing system-wide total clubs to 2,722 as of December&nbsp;31, 2024.
The company held $349.67 million in cash and equivalents as of December 31, 2024.
Net cash provided by operating activities for the twelve months amounted to $343.8 million. Adjusted EBITDA increased to $130.8 million from $114.3 million last year.
&#8220;To further enhance the attractiveness of our returns for our franchisees, we rolled out a new economic model for opening and operating a Planet Fitness club and raised the new member Classic Card price for the first time in more than 25 years,&#8221; said CEO Colleen Keating.
Outlook: Planet Fitness sees FY25 revenue to increase approximately 10%. System-wide same club sales growth of 5%&nbsp;to 6%.
The company expects FY25 adjusted EBITDA to increase approximately 10%.
PLNT sees System-wide new club openings of approximately 160 to 170 locations.
Price action:&nbsp;PLNT shares traded lower by 6.57% at $93.11 on Tuesday.
Read Next: <a href="https://www.benzinga.com/25/02/43911212/tiktok-collaboration-powers-connexas-new-mena-strategy-stocks-skyrocket">TikTok Collaboration Powers Connexa&#8217;s New MENA Strategy</a>
Photo: Shutterstock

Earnings

Planet Fitness Q4 Sales Jump 19.4%, Helped By Franchise And Equipment Demand

Planet Fitness Sees Revenue Growth Of 10%; Adjusted EBIDTA Growth OF About 10%

Guidance

Planet Fitness Sees FY25 System-Wide Same Club Sales Growth Of 5% - 6%

Planet Fitness System-Wide Same Club Sales Increase 5.5%

Planet Fitness (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) reported quarterly adjusted earnings of $0.70 per share which beat the analyst consensus estimate of $0.62 by 12.9 percent. This is a 16.67 percent increase over earnings of $0.60 per share from the same period last year. The company reported quarterly sales of $340.45 million which beat the analyst consensus estimate of $324.57 million by 4.89 percent. This is a 19.42 percent increase over sales of $285.09 million the same period last year.

Earnings Beats

Planet Fitness Q4 Adj $0.70 Beats $0.62 Estimate, Sales $340.45M Beat $324.57M Estimate

AHCO

ALLT

ARQT

AXGN

AXON

BASE

BGFV

BLZE

BTDR

BWIN

CART

CAVA

CBLL

CCCS

CECO

CGBD

CHRD

CIFR

CPNG

CPSS

DAWN

DNUT

DOCN

DRVN

ELAN

EXLS

FIHL

FLYW

FSLR

FULC

GPOR

HRMY

HSIC

HURN

HYLN

IART

ICCC

IGIC

IMOS

INGN

INTU

INVX

IPAR

ITRI

IVAC

JACK

JAZZ

KEYS

KNSA

LCID

LIVN

LMND

LXFR

MASI

MATX

MFIC

MIDD

MMSI

MPLN

MRVI

NOVT

NXRT

Earnings Scheduled For February 25, 2025

Shares of Planet Fitness Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) were rising in early trading on Monday, a day ahead of the company <a href="https://www.benzinga.com/earnings">reporting its fourth-quarter results</a>.
The company's price hikes for new members are likely to be accretive, resulting in a 2.1% upside to the current consensus EBITDA estimate for 2025, according to RBC Capital Markets.
The Planet Fitness Analyst: <a href="https://www.benzinga.com/analyst-stock-ratings/analyst/6645dc02eba8c50001257ef4/logan-reich">Logan Reich</a> maintained an Outperform rating and price target of $120.
The Planet Fitness Thesis: After the company raised the price for its base membership for new members by 50% last year, there has been debate about whether the price hike could more than offset a decline in new members, Reich said in the note.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
RBC's analysis suggests that the risk of a slowdown in new members is less than what is currently priced in, since only 3.6% of all Planet Fitness' locations face competition from a cheaper competitor within a 1-mile radius, the analyst stated.
"And while 22% of PLNT locations had a cheaper competitor within a 5-mile radius, members typically only drive ~4 miles to a gym on average where driving just 2 miles further would be a 50% increase in driving time," he wrote.
The analysis suggests consensus estimates could be raised by 1.2% for system sales and by 2.1% for EBITDA for 2025, Reich further said.
PLNT Price Action: Shares of Planet Fitness had risen by0.78% to $97.65 at the time of publication on Monday.
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Previews

Planet Fitness 4Q Preview: Price Hikes Could Be Accretive, Says Bullish Analyst

RBC Capital analyst Logan Reich reiterates Planet Fitness (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) with a Outperform and maintains $120 price target.

RBC Capital Reiterates Outperform on Planet Fitness, Maintains $120 Price Target

Whales with a lot of money to spend have taken a noticeably bullish stance on Planet Fitness.
Looking at options history for Planet Fitness (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) we detected 11 trades.
If we consider the specifics of each trade, it is accurate to state that 36% of the investors opened trades with bullish expectations and 36% with bearish.
From the overall spotted trades, 7 are puts, for a total amount of $450,867 and 4, calls, for a total amount of $340,743.
<h3>Predicted Price Range</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $85.0 to $110.0 for Planet Fitness during the past quarter. 
<h3>Analyzing Volume &amp; Open Interest</h3>
In terms of liquidity and interest, the mean open interest for Planet Fitness options trades today is 237.2 with a total volume of 698.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Planet Fitness's big money trades within a strike price range of $85.0 to $110.0 over the last 30 days.
<h3>Planet Fitness Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1740168036_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>PLNT</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$16.7</td>
<td>$14.8</td>
<td>$16.0</td>
<td>$110.00</td>
<td>$171.2K</td>
<td align="right">175</td>
<td align="right">118</td>
</tr>
<tr>
<td>PLNT</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$4.4</td>
<td>$4.1</td>
<td>$4.3</td>
<td>$100.00</td>
<td>$129.0K</td>
<td align="right">31</td>
<td align="right">0</td>
</tr>
<tr>
<td>PLNT</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$12.8</td>
<td>$12.2</td>
<td>$12.2</td>
<td>$105.00</td>
<td>$92.7K</td>
<td align="right">154</td>
<td align="right">7</td>
</tr>
<tr>
<td>PLNT</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>03/21/25</td>
<td>$4.7</td>
<td>$4.5</td>
<td>$4.6</td>
<td>$97.50</td>
<td>$91.5K</td>
<td align="right">425</td>
<td align="right">5</td>
</tr>
<tr>
<td>PLNT</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>02/21/25</td>
<td>$11.1</td>
<td>$9.9</td>
<td>$11.0</td>
<td>$85.00</td>
<td>$67.1K</td>
<td align="right">364</td>
<td align="right">0</td>
</tr>
</tbody>
</table>

<h3>About Planet Fitness</h3>
Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
Following our analysis of the options activities associated with Planet Fitness, we pivot to a closer look at the company's own performance.
<h3>Where Is Planet Fitness Standing Right Now?</h3>
<ul>
<li>With a trading volume of 1,212,417, the price of PLNT is down by -3.09%, reaching $96.55.</li>
<li>Current RSI values indicate that the stock is may be approaching oversold.</li>
<li>Next earnings report is scheduled for 4 days from now.</li>
</ul>
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;utm_source=benzinga-insights&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Planet Fitness, <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> gives you real-time options trades alerts.

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