ServiceNow Option Alert: Dec 19 $960 Calls Sweep (10) near the Bid: 216 vs 701 OI

ServiceNow Option Alert: Dec 19 $960 Calls Sweep (10) near the Bid: 216 @ $83.3 vs 701 OI; Ref=$956.8

ServiceNow Option Alert: Dec 19 $960 Calls Sweep (65) near the Bid: 254 vs 701 OI

ServiceNow Option Alert: Dec 19 $960 Calls Sweep (65) near the Bid: 254 @ $83.501 vs 701 OI; Ref=$956.0

ServiceNow Option Alert: Mar 20 $880 Puts at the Ask: 130 vs 13 OI

ServiceNow Option Alert: Mar 20 $880 Puts at the Ask: 130 @ $51.3 vs 13 OI; Ref=$983.13

ServiceNow Option Alert: Jan 16 $1000 Puts Sweep (5) near the Ask: 92 vs 333 OI

ServiceNow Option Alert: Jan 16 $1000 Puts Sweep (5) near the Ask: 92 @ $81.75 vs 333 OI; Ref=$994.335

ServiceNow Option Alert: Mar 20 $1030 Calls at the Ask: 100 vs 37 OI

ServiceNow Option Alert: Mar 20 $1030 Calls at the Ask: 100 @ $133.8 vs 37 OI; Ref=$1040.0

ServiceNow (NYSE:NOW) Bolsa

SERVICENOW INC

ServiceNow

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.

ServiceNow Inc

ChangeNOW Token

NOW CORP ORD by NOW CORP.

Nowigence Inc

GraniteShares 2x Long NOW Daily ETF

NOWVERTICAL GROUP SUB VTG by NowVertical Group Inc.

NowVertical Group Inc

<a href="https://www.bloomberg.com/news/articles/2025-07-31/salesforce-servicenow-are-in-talks-to-invest-in-genesys" title="https://www.bloomberg.com/news/articles/2025-07-31/salesforce-servicenow-are-in-talks-to-invest-in-genesys">https://www.bloomberg.com/news/articles/2025-07-31/salesforce-servicenow-are-in-talks-to-invest-in-genesys</a>

'Salesforce, ServiceNow Are in Talks to Invest in Genesys' - Bloomberg News

Financial giants have made a conspicuous bullish move on ServiceNow. Our analysis of options history for ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) revealed 14 unusual trades.
Delving into the details, we found 42% of traders were bullish, while 35% showed bearish tendencies. Out of all the trades we spotted, 3 were puts, with a value of $157,179, and 11 were calls, valued at $1,014,730.
<h3>Projected Price Targets</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $860.0 to $1040.0 for ServiceNow during the past quarter. 
<h3>Volume &amp; Open Interest Development</h3>
In today's trading context, the average open interest for options of ServiceNow stands at 159.33, with a total volume reaching 454.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in ServiceNow, situated within the strike price corridor from $860.0 to $1040.0, throughout the last 30 days.
<h3>ServiceNow Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1753970517_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>01/15/27</td>
<td>$232.0</td>
<td>$219.2</td>
<td>$225.33</td>
<td>$900.00</td>
<td>$225.3K</td>
<td align="right">101</td>
<td align="right">0</td>
</tr>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>01/15/27</td>
<td>$199.0</td>
<td>$187.2</td>
<td>$193.13</td>
<td>$960.00</td>
<td>$193.1K</td>
<td align="right">31</td>
<td align="right">0</td>
</tr>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>11/21/25</td>
<td>$73.0</td>
<td>$66.2</td>
<td>$69.6</td>
<td>$980.00</td>
<td>$139.2K</td>
<td align="right">49</td>
<td align="right">0</td>
</tr>
<tr>
<td>NOW</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>11/21/25</td>
<td>$128.8</td>
<td>$121.3</td>
<td>$121.3</td>
<td>$900.00</td>
<td>$121.3K</td>
<td align="right">11</td>
<td align="right">0</td>
</tr>
<tr>
<td>NOW</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>08/01/25</td>
<td>$6.8</td>
<td>$5.3</td>
<td>$5.65</td>
<td>$955.00</td>
<td>$84.1K</td>
<td align="right">333</td>
<td align="right">269</td>
</tr>
</tbody>
</table>

<h3>About ServiceNow</h3>
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Following our analysis of the options activities associated with ServiceNow, we pivot to a closer look at the company's own performance.
<h3>Current Position of ServiceNow</h3>
<ul>
<li>With a volume of 178,991, the price of NOW is down -1.83% at $959.61. </li>
<li>RSI indicators hint that the underlying stock may be approaching oversold.</li>
<li>Next earnings are expected to be released in 83 days.</li>
</ul>
<h3>Expert Opinions on ServiceNow</h3>
A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $1158.8.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from B of A Securities persists with their Buy rating on ServiceNow, maintaining a target price of $1200. 
&#x2A; Consistent in their evaluation, an analyst from Jefferies keeps a Buy rating on ServiceNow with a target price of $1150. 
&#x2A; Consistent in their evaluation, an analyst from UBS keeps a Buy rating on ServiceNow with a target price of $1100. 
&#x2A; Maintaining their stance, an analyst from Citigroup continues to hold a Buy rating for ServiceNow, targeting a price of $1234. 
&#x2A; An analyst from B of A Securities persists with their Buy rating on ServiceNow, maintaining a target price of $1110. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest ServiceNow options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Options

Markets

This Is What Whales Are Betting On ServiceNow

Disclosed in a recent SEC filing, William R McDermott, Chairman &amp; CEO at ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>), made a strategic move by acquiring company stock options on July 28,.
What Happened: Revealed in a Form 4 filing on Monday with the <a href="https://www.sec.gov/Archives/edgar/data/0001373715/000133494425000004//Archives/edgar/data/1373715/000133494425000004/0001334944-25-000004-index.htm">U.S. Securities and Exchange Commission</a>, McDermott, Chairman &amp; CEO at ServiceNow, strategically acquired stock options for 69,384 shares of NOW. These options empower McDermott to buy the company's stock at a favorable exercise price of $697.76 per share.
ServiceNow shares are trading, exhibiting up of 1.21% and priced at $997.68 during Tuesday's morning. This values McDermott's 69,384 shares at $20,809,649.
<h3>Delving into ServiceNow's Background</h3>
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
<h3>ServiceNow's Economic Impact: An Analysis</h3>
Revenue Growth: Over the 3 months period, ServiceNow showcased positive performance, achieving a revenue growth rate of 22.38% as of 30 June, 2025. This reflects a substantial increase in the company's top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Information Technology sector.
Insights into Profitability:
<ul>
<li>
Gross Margin: The company sets a benchmark with a high gross margin of 77.48%, reflecting superior cost management and profitability compared to its peers.
</li>
<li>
Earnings per Share (EPS): ServiceNow's EPS is significantly higher than the industry average. The company demonstrates a robust bottom-line performance with a current EPS of 1.86.
</li>
</ul>
Debt Management: With a below-average debt-to-equity ratio of 0.22, ServiceNow adopts a prudent financial strategy, indicating a balanced approach to debt management.
Assessing Valuation Metrics:
<ul>
<li>
Price to Earnings (P/E) Ratio: ServiceNow's current Price to Earnings (P/E) ratio of 123.99 is higher than the industry average, indicating that the stock may be overvalued according to market sentiment.
</li>
<li>
Price to Sales (P/S) Ratio: With a relatively high Price to Sales ratio of 17.11 as compared to the industry average, the stock might be considered overvalued based on sales performance.
</li>
<li>
EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation &amp; Amortization): ServiceNow's EV/EBITDA ratio stands at 75.56, surpassing industry benchmarks. This places the company in a position with a higher-than-average market valuation.
</li>
</ul>
Market Capitalization: Indicating a reduced size compared to industry averages, the company's market capitalization poses unique challenges.
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<h3>Understanding the Significance of Insider Transactions</h3>
Insider transactions shouldn't be used primarily to make an investing decision, however an insider transaction can be an important factor in the investing decision. 
From a legal standpoint, the term "insider" pertains to any officer, director, or beneficial owner holding more than ten percent of a company's equity securities as outlined in Section 12 of the Securities Exchange Act of 1934. This encompasses executives in the c-suite and significant hedge funds. These insiders are mandated to inform the public of their transactions through a Form 4 filing, to be submitted within two business days of the transaction.
A company insider's new purchase is a indicator of their positive anticipation for a rise in the stock.
While insider sells may not necessarily reflect a bearish view and can be motivated by various factors.
<h3>Deciphering Transaction Codes in Insider Filings</h3>
When dissecting transactions, the focal point for <a href="https://www.benzinga.com/money/investing-tools">investors</a> is often those occurring in the open market, meticulously detailed in Table I of the Form 4 filing. A P in Box 3 denotes a purchase, while S signifies a sale. Transaction code C indicates the conversion of an option, and transaction code A denotes a grant, award, or other acquisition of securities from the company.
<a href="https://www.benzinga.com/sec/insider-trades/search/index?company_cik=0001373715">Check Out The Full List Of ServiceNow's Insider Trades.</a>
Insider Buying Alert: Profit from C-Suite Moves
Benzinga Edge reveals every insider trade in real-time. Don't miss the next big stock move driven by insider confidence. Unlock this ultimate sentiment indicator now. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22in8&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here for access</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

News

Insider Trades

Trading Ideas

Major Acquisition Alert: William R McDermott Acquires $20.81M In ServiceNow Stock Options

A substantial acquisition of company stock options by Russell S Elmer, General Counsel at ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) was reported on July 28, based on a new SEC filing.
What Happened: Elmer, General Counsel at ServiceNow, acquired stock options for 3,915 shares of NOW. This information was disclosed in a Form 4 filing with the <a href="https://www.sec.gov/Archives/edgar/data/0001373715/000119795225000004//Archives/edgar/data/1373715/000119795225000004/0001197952-25-000004-index.htm">U.S. Securities and Exchange Commission</a> on Monday. The options allow Elmer to buy the company's stock at $655.94 per share.
ServiceNow shares are trading up 1.21% at $997.68 at the time of this writing on Tuesday morning. Since the current price is $997.68, this makes Elmer's 3,915 shares worth $1,337,912.
<h3>Discovering ServiceNow: A Closer Look</h3>
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
<h3>ServiceNow: Delving into Financials</h3>
Revenue Growth: ServiceNow displayed positive results in 3 months. As of 30 June, 2025, the company achieved a solid revenue growth rate of approximately 22.38%. This indicates a notable increase in the company's top-line earnings. When compared to others in the Information Technology sector, the company excelled with a growth rate higher than the average among peers.
Insights into Profitability:
<ul>
<li>
Gross Margin: With a high gross margin of 77.48%, the company demonstrates effective cost control and strong profitability relative to its peers.
</li>
<li>
Earnings per Share (EPS): ServiceNow's EPS is a standout, portraying a positive bottom-line trend that exceeds the industry average with a current EPS of 1.86.
</li>
</ul>
Debt Management: ServiceNow's debt-to-equity ratio is below industry norms, indicating a sound financial structure with a ratio of 0.22.
Valuation Analysis:
<ul>
<li>
Price to Earnings (P/E) Ratio: ServiceNow's current Price to Earnings (P/E) ratio of 123.99 is higher than the industry average, indicating that the stock may be overvalued according to market sentiment.
</li>
<li>
Price to Sales (P/S) Ratio: With a relatively high Price to Sales ratio of 17.11 as compared to the industry average, the stock might be considered overvalued based on sales performance.
</li>
<li>
EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation &amp; Amortization): With an impressive EV/EBITDA ratio of 75.56, ServiceNow demonstrates exemplary market valuation, surpassing industry averages.
</li>
</ul>
Market Capitalization Perspectives: The company's market capitalization falls below industry averages, signaling a relatively smaller size compared to peers. This positioning may be influenced by factors such as perceived growth potential or operational scale.
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<h3>The Impact of Insider Transactions on Investments</h3>
While insider transactions should not be the sole basis for making investment decisions, they can play a significant role in an investor's decision-making process.
Considering the legal perspective, an "insider" is defined as any officer, director, or beneficial owner holding more than ten percent of a company's equity securities, according to Section 12 of the Securities Exchange Act of 1934. This includes executives in the c-suite and major hedge funds. These insiders are mandated to disclose their transactions through a Form 4 filing, to be submitted within two business days of the transaction.
Pointing towards optimism, a company insider's new purchase signals their positive anticipation for the stock to rise.
Nevertheless, insider sells may not necessarily indicate a bearish view and can be influenced by various factors.
<h3>Exploring Key Transaction Codes</h3>
Digging into the details of stock transactions, <a href="https://www.benzinga.com/money/investing-tools">investors</a> frequently turn their attention to those taking place in the open market, as outlined in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S signifies a sale. Transaction code C signals the conversion of an option, and transaction code A denotes a grant, award, or other acquisition of securities from the company.
<a href="https://www.benzinga.com/sec/insider-trades/search/index?company_cik=0001373715">Check Out The Full List Of ServiceNow's Insider Trades.</a>
Insider Buying Alert: Profit from C-Suite Moves
Benzinga Edge reveals every insider trade in real-time. Don't miss the next big stock move driven by insider confidence. Unlock this ultimate sentiment indicator now. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22in8&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here for access</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Strategic Move: Russell S Elmer Acquires ServiceNow Stock Options Worth $1.34M

A notable acquisition unfolded on July 28, as Tzitzon, Vice Chairman at ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>), reported the acquisition of stock options for 3,915 shares in an SEC filing.
What Happened: A Form 4 filing from the <a href="https://www.sec.gov/Archives/edgar/data/0001373715/000189153825000004//Archives/edgar/data/1373715/000189153825000004/0001891538-25-000004-index.htm">U.S. Securities and Exchange Commission</a> on Monday showed that Tzitzon, Vice Chairman at ServiceNow, a company in the Information Technology sector, acquired stock options for 3,915 shares of NOW. The options allow Tzitzon to buy the company's stock at $655.94 per share.
As of Tuesday morning, ServiceNow shares are up by 1.21%, with a current price of $997.68. This implies that Tzitzon's 3,915 shares have a value of $1,337,912.
<h3>Get to Know ServiceNow Better</h3>
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
<h3>ServiceNow: Delving into Financials</h3>
Revenue Growth: ServiceNow's remarkable performance in 3 months is evident. As of 30 June, 2025, the company achieved an impressive revenue growth rate of 22.38%. This signifies a substantial increase in the company's top-line earnings. When compared to others in the Information Technology sector, the company excelled with a growth rate higher than the average among peers.
Exploring Profitability:
<ul>
<li>
Gross Margin: The company sets a benchmark with a high gross margin of 77.48%, reflecting superior cost management and profitability compared to its peers.
</li>
<li>
Earnings per Share (EPS): ServiceNow's EPS is significantly higher than the industry average. The company demonstrates a robust bottom-line performance with a current EPS of 1.86.
</li>
</ul>
Debt Management: With a below-average debt-to-equity ratio of 0.22, ServiceNow adopts a prudent financial strategy, indicating a balanced approach to debt management.
Exploring Valuation Metrics Landscape:
<ul>
<li>
Price to Earnings (P/E) Ratio: The current Price to Earnings ratio of 123.99 is higher than the industry average, indicating the stock is priced at a premium level according to the market sentiment.
</li>
<li>
Price to Sales (P/S) Ratio: The current P/S ratio of 17.11 is above industry norms, reflecting an elevated valuation for ServiceNow's stock and potential overvaluation based on sales performance.
</li>
<li>
EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation &amp; Amortization): Boasting an EV/EBITDA ratio of 75.56, ServiceNow demonstrates a robust market valuation, outperforming industry benchmarks.
</li>
</ul>
Market Capitalization: With restricted market capitalization, the company is positioned below industry averages. This reflects a smaller scale relative to peers.
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<h3>Why Insider Transactions Are Key in Investment Decisions</h3>
Insider transactions shouldn't be used primarily to make an investing decision, however, they can be an important factor for an investor to consider.
In the realm of legality, an "insider" is defined as any officer, director, or beneficial owner holding more than ten percent of a company's equity securities under Section 12 of the Securities Exchange Act of 1934. This includes executives in the c-suite and major hedge funds. These insiders are required to disclose their transactions through a Form 4 filing, to be submitted within two business days of the transaction.
Notably, when a company insider makes a new purchase, it is considered an indicator of their positive expectations for the stock.
Conversely, insider sells may not necessarily signal a bearish stance on the stock and can be motivated by various factors.
<h3>Navigating the World of Insider Transaction Codes</h3>
When it comes to transactions, <a href="https://www.benzinga.com/money/investing-tools">investors</a> tend to focus on those in the open market, detailed in Table I of the Form 4 filing. A P in Box 3 denotes a purchase, while S indicates a sale. Transaction code C signals the conversion of an option, and transaction code A denotes a grant, award, or other acquisition of securities from the company.
<a href="https://www.benzinga.com/sec/insider-trades/search/index?company_cik=0001373715">Check Out The Full List Of ServiceNow's Insider Trades.</a>
Insider Buying Alert: Profit from C-Suite Moves
Benzinga Edge reveals every insider trade in real-time. Don't miss the next big stock move driven by insider confidence. Unlock this ultimate sentiment indicator now. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22in8&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here for access</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Nicholas Tzitzon Sees Potential Growth And Acquires $1.34M In ServiceNow Stock Options

In a recent SEC filing, it was disclosed that Gina Mastantuono, President and CFO at ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>), made a noteworthy acquisition of company stock options on July 28,.
What Happened: Revealed in a Form 4 filing on Monday with the <a href="https://www.sec.gov/Archives/edgar/data/0001373715/000146539125000004//Archives/edgar/data/1373715/000146539125000004/0001465391-25-000004-index.htm">U.S. Securities and Exchange Commission</a>, Mastantuono, President and CFO at ServiceNow, strategically acquired stock options for 7,831 shares of NOW. These options empower Mastantuono to buy the company's stock at a favorable exercise price of $655.94 per share.
ServiceNow shares are trading, exhibiting up of 1.21% and priced at $997.68 during Tuesday's morning. This values Mastantuono's 7,831 shares at $2,676,165.
<h3>About ServiceNow</h3>
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
<h3>ServiceNow: Delving into Financials</h3>
Revenue Growth: ServiceNow's remarkable performance in 3 months is evident. As of 30 June, 2025, the company achieved an impressive revenue growth rate of 22.38%. This signifies a substantial increase in the company's top-line earnings. When compared to others in the Information Technology sector, the company excelled with a growth rate higher than the average among peers.
Exploring Profitability:
<ul>
<li>
Gross Margin: Achieving a high gross margin of 77.48%, the company performs well in terms of cost management and profitability within its sector.
</li>
<li>
Earnings per Share (EPS): ServiceNow's EPS is notably higher than the industry average. The company achieved a positive bottom-line trend with a current EPS of 1.86.
</li>
</ul>
Debt Management: ServiceNow's debt-to-equity ratio is below industry norms, indicating a sound financial structure with a ratio of 0.22.
Understanding Financial Valuation:
<ul>
<li>
Price to Earnings (P/E) Ratio: ServiceNow's current Price to Earnings (P/E) ratio of 123.99 is higher than the industry average, indicating that the stock may be overvalued according to market sentiment.
</li>
<li>
Price to Sales (P/S) Ratio: A higher-than-average P/S ratio of 17.11 suggests overvaluation in the eyes of investors, considering sales performance.
</li>
<li>
EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation &amp; Amortization): At 75.56, the company's EV/EBITDA ratio outperforms industry norms, reflecting positive market perception. This positioning indicates optimistic expectations for the company's future performance.
</li>
</ul>
Market Capitalization Analysis: Falling below industry benchmarks, the company's market capitalization reflects a reduced size compared to peers. This positioning may be influenced by factors such as growth expectations or operational capacity.
<a href="https://www.schwab.com/brokerage?aff=XEC">Now trade stocks online commission free with Charles Schwab, a trusted and complete investment firm.</a>
<h3>Why Insider Activity Matters in Finance</h3>
Insider transactions shouldn't be used primarily to make an investing decision, however, they can be an important factor for an investor to consider.
From a legal standpoint, the term "insider" pertains to any officer, director, or beneficial owner holding more than ten percent of a company's equity securities as outlined in Section 12 of the Securities Exchange Act of 1934. This encompasses executives in the c-suite and significant hedge funds. These insiders are mandated to inform the public of their transactions through a Form 4 filing, to be submitted within two business days of the transaction.
A company insider's new purchase is a indicator of their positive anticipation for a rise in the stock.
While insider sells may not necessarily reflect a bearish view and can be motivated by various factors.
<h3>A Closer Look at Important Transaction Codes</h3>
<a href="https://www.benzinga.com/money/investing-tools">Investors</a> prefer focusing on transactions that take place in the open market, indicated in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S indicates a sale. Transaction code C indicates the conversion of an option, and transaction code A indicates grant, award or other acquisition of securities from the company.
<a href="https://www.benzinga.com/sec/insider-trades/search/index?company_cik=0001373715">Check Out The Full List Of ServiceNow's Insider Trades.</a>
Insider Buying Alert: Profit from C-Suite Moves
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Smart Money At Play: Gina Mastantuono Acquires ServiceNow Stock Options Worth $2.68M

<a href="https://www.bloomberg.com/news/articles/2025-07-24/google-lands-1-2-billion-cloud-contract-from-servicenow" title="https://www.bloomberg.com/news/articles/2025-07-24/google-lands-1-2-billion-cloud-contract-from-servicenow">https://www.bloomberg.com/news/articles/2025-07-24/google-lands-1-2-billion-cloud-contract-from-servicenow</a>

GOOG

GOOGL

'Google Lands $1.2 Billion Cloud Contract From ServiceNow' - Bloomberg News

Raymond James analyst Adam Tindle maintains ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Outperform and raises the price target from $1000 to $1100.

Price Target

Analyst Ratings

Raymond James Maintains Outperform on ServiceNow, Raises Price Target to $1100

Oppenheimer analyst Brian Schwartz reiterates ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Outperform and raises the price target from $1100 to $1150.

Reiteration

Oppenheimer Reiterates Outperform on ServiceNow, Raises Price Target to $1150

ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) shares are trading higher Thursday after the company reported better-than-expected second-quarter financial results on Wednesday after <a href="https://www.benzinga.com/node/46588820">the market closed</a>.
What To Know: The company reported adjusted earnings per share of $4.09, beating the consensus estimate of $3.57. In addition, ServiceNow reported sales of $3.21 billion, beating the consensus estimate of $3.12 billion.
Subscription revenue rose 22.5% year-over-year to $3.11 billion, while total revenue matched that growth rate at $3.21 billion.
The number of customers with more than $20 million in annual contract value increased more than 30% year-over-year.
Analyst Changes: Following the earnings report, multiple analysts issued price target adjustments.
<ul class="wp-block-list">
<li>Needham analyst Mike Cikos maintained a Buy rating on ServiceNow and raised the price target from&nbsp;$1050&nbsp;to&nbsp;$1200.</li>
<li>B of A Securities analyst Brad Sills maintained a Buy rating on ServiceNow and raised the price target from&nbsp;$1110&nbsp;to&nbsp;$1200.</li>
<li>Barclays analyst Raimo Lenschow maintained an Overweight rating on ServiceNow and raised the price target from&nbsp;$1200&nbsp;to&nbsp;$1210.</li>
<li>Wells Fargo analyst Michael Turrin maintained an Overweight rating on ServiceNow and raised the price target from&nbsp;$1150&nbsp;to&nbsp;$1225.</li>
<li>Cantor Fitzgerald analyst Thomas Blakey reiterated an Overweight rating on ServiceNow and maintained a&nbsp;$1200&nbsp;price target.</li>
</ul>
See Also: <a href="https://www.benzinga.com/crypto/cryptocurrency/25/07/46602627/xrp-drops-below-3-20-are-sellers-on-korean-exchanges-the-reason">XRP Drops Below $3.20: Are Sellers On Korean Exchanges The Reason?</a>
NOW Price Action: At the time of publication, ServiceNow stock is trading 3.09% higher at $986.01, according to data from <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a>.
Image via Shutterstock

Movers

ServiceNow Stock Is Trading Higher Thursday: What's Going On?

ServiceNow, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) posted better-than-expected second-quarter financial <a href="https://www.benzinga.com/quote/NOW/earnings">results on Wednesday</a>.
ServiceNow reported second-quarter revenue of approximately $3.22 billion, beating the consensus estimate of $3.12 billion, according to Benzinga Pro. The company reported second-quarter adjusted earnings of $4.09 per share, beating analyst estimates of $3.57 per share.
"Our beat-and-raise quarter showcases the mission-critical nature of the ServiceNow AI Platform. Every business process in every industry is being refactored for agentic AI," said Bill McDermott, chairman and CEO of ServiceNow.
ServiceNow expects third-quarter subscription revenue of $3.26 billion to $3.265 billion. The company also increased its full-year subscription revenue outlook to $12.775 billion to $12.795 billion, up from prior guidance of $12.64 billion to $12.68 billion.
ServiceNow shares gained 3.7% to trade at $991.49 on Thursday.
These analysts made changes to their price targets on ServiceNow following earnings announcement.
<ul class="wp-block-list">
<li>Needham analyst Mike Cikos maintained ServiceNow with a Buy and raised the price target from $1,050 to $1,200.</li>
<li>B of A Securities analyst Brad Sills maintained the stock with a Buy and raised the price target from $1,110 to $1,200.</li>
<li>Barclays analyst Raimo Lenschow maintained ServiceNow with an Overweight rating and raised the price target from $1,200 to $1,210.</li>
<li>Wells Fargo analyst Michael Turrin maintained the stock with an Overweight rating and raised the price target from $1,150 to $1,225.</li>
<li>BMO Capital analyst Keith Bachman maintained ServiceNow with an Outperform rating and raised the price target from $1,150 to $1,160.</li>
<li>UBS analyst Karl Keirstead maintained ServiceNow with a Buy and lowered the price target from $1,125 to $1,100.</li>
<li>Citigroup analyst Tyler Radke maintained ServiceNow with a Buy and boosted the price target from $1,160 to $1,234.</li>
<li>Piper Sandler analyst Rob Owens maintained the stock with an Overweight rating and raised the price target from $1,120 to $1,150.</li>
<li>DA Davidson analyst Gil Luria maintained the stock with a Buy and raised the price target from $1,150 to $1,250.</li>
</ul>
Considering buying NOW stock? Here&#8217;s what analysts think:
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="555" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/07/24120504/image-371-1024x555.png" alt="" class="wp-image-999349" style="width:644px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/07/24120504/image-371-1024x555.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/07/24120504/image-371-300x163.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/07/24120504/image-371-768x416.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/07/24120504/image-371.png 1112w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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Photo via Shutterstock

Earnings

These Analysts Revise Their Forecasts On ServiceNow After Q2 Results

DA Davidson analyst Gil Luria maintains ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Buy and raises the price target from $1150 to $1250.

DA Davidson Maintains Buy on ServiceNow, Raises Price Target to $1250

Piper Sandler analyst Rob Owens maintains ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Overweight and raises the price target from $1120 to $1150.

Piper Sandler Maintains Overweight on ServiceNow, Raises Price Target to $1150

Citigroup analyst Tyler Radke maintains ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Buy and raises the price target from $1160 to $1234.

Citigroup Maintains Buy on ServiceNow, Raises Price Target to $1234

UBS analyst Karl Keirstead maintains ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Buy and lowers the price target from $1125 to $1100.

UBS Maintains Buy on ServiceNow, Lowers Price Target to $1100

BMO Capital analyst Keith Bachman maintains ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Outperform and raises the price target from $1150 to $1160.

BMO Capital Maintains Outperform on ServiceNow, Raises Price Target to $1160

Cantor Fitzgerald analyst Thomas Blakey reiterates ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Overweight and maintains $1200 price target.

Cantor Fitzgerald Reiterates Overweight on ServiceNow, Maintains $1200 Price Target

Wells Fargo analyst Michael Turrin maintains ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Overweight and raises the price target from $1150 to $1225.

Wells Fargo Maintains Overweight on ServiceNow, Raises Price Target to $1225

Barclays analyst Raimo Lenschow maintains ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Overweight and raises the price target from $1200 to $1210.

Barclays Maintains Overweight on ServiceNow, Raises Price Target to $1210

B of A Securities analyst Brad Sills maintains ServiceNow (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOW#NYSE">NOW</a>) with a Buy and raises the price target from $1110 to $1200.

B of A Securities Maintains Buy on ServiceNow, Raises Price Target to $1200

Press Releases

ServiceNow Sets New Standard for Fully Autonomous IT, Envisioning a Zero Downtime, Zero Outage Future With Agentic AI

ServiceNow Enhances Its Workflow Data Fabric With New Ecosystem to Power AI agents and Workflows With Real-Time Intelligence

ServiceNow Launches Autonomous AI Agents for Security and Risk to Accelerate Enterprise Self-Defense

ServiceNow and AWS Announce Bi-Directional Data Integration and Automated Workflow Orchestration

ServiceNow to Announce Second Quarter 2025 Financial Results on July 23

ServiceNow Teams Up With Ferrari Hypercar to Boost Real-Time Race Operations

GraniteShares Launches Three New Leveraged Single-Stock ETFs: PDDL, NOWL, and AVGU

ServiceNow and CapZone Announce a Strategic Partnership to Build a National Network of Next Generation Digital Solutions for Mission-Critical Manufacturing Facilities

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Date	Put/Call	Strike Price	Exp Date	DTE	Trade Vol	Day Vol	Vol / OI	OI	Trade Type	Sentiment
11:02 AMJul 31, 2025	CALL	$960.00	Dec 19, 2025	140	669	216	95	701	SWEEP	BEARISH
11:01 AMJul 31, 2025	CALL	$960.00	Dec 19, 2025	140	153	254	22	701	SWEEP	BEARISH
12:23 PMJul 28, 2025	PUT	$880.00	Mar 20, 2026	231	130	130	1000	13	TRADE	BEARISH
10:39 AMJul 24, 2025	PUT	$1000.00	Jan 16, 2026	168	104	92	31	333	SWEEP	BEARISH
09:31 AMJul 24, 2025	CALL	$1030.00	Mar 20, 2026	231	200	100	541	37	TRADE	BULLISH