El interés en corto de Nike da a los inversores una idea del grado en que los inversores apuestan por la caída de las acciones de Nike. Los datos de interés en corto se actualizan cada dos semanas.

Nike (NYSE:NKE) Bolsa, Informe de interés en corto

Nike

Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

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Los futuros caen ante la &#34;Triple Brujería&#34; y nuevos datos de inflación. ¿Qué dicen los analistas sobre el mercado?

Futuros de EE.UU. caen antes de datos clave de inflación y Triple Brujería

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Aquí tienes cinco acciones estadounidenses que podrían llamar la atención de los inversores este viernes: CCL, NKE, WGO, FDX y BB.

5 acciones en el foco este viernes: CCL, NKE, WGO, FDX y BB

Nike Inc

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Below are some instances of options activity happening in the Consumer Discretionary sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>01/17/25</td>
<td>$420.00</td>
<td>$43.8K</td>
<td>16.8K</td>
<td>55.3K</td>
</tr>
<tr>
<td>RIVN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>12/19/25</td>
<td>$12.50</td>
<td>$139.0K</td>
<td>4.6K</td>
<td>601</td>
</tr>
<tr>
<td>XPEV</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$10.00</td>
<td>$38.5K</td>
<td>9.2K</td>
<td>229</td>
</tr>
<tr>
<td>BABA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$100.00</td>
<td>$35.2K</td>
<td>1.4K</td>
<td>169</td>
</tr>
<tr>
<td>BYD</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$82.50</td>
<td>$26.0K</td>
<td>562</td>
<td>106</td>
</tr>
<tr>
<td>TJX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$110.00</td>
<td>$194.4K</td>
<td>774</td>
<td>104</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$80.00</td>
<td>$55.8K</td>
<td>13.5K</td>
<td>52</td>
</tr>
<tr>
<td>BKNG</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$4550.00</td>
<td>$31.0K</td>
<td>672</td>
<td>17</td>
</tr>
<tr>
<td>DUOL</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$250.00</td>
<td>$122.8K</td>
<td>7</td>
<td>11</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• Regarding TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we observe a call option sweep with neutral sentiment. It expires in 1 day(s) on January 17, 2025. Parties traded 125 contract(s) at a $420.00 strike. This particular call needed to be split into 7 different trades to become filled. The total cost received by the writing party (or parties) was $43.8K, with a price of $351.0 per contract. There were 16813 open contracts at this strike prior to today, and today 55375 contract(s) were bought and sold. 
• Regarding RIVN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIVN#NASDAQ">RIVN</a>), we observe a call option sweep with bearish sentiment. It expires in 337 day(s) on December 19, 2025. Parties traded 299 contract(s) at a $12.50 strike. This particular call needed to be split into 7 different trades to become filled. The total cost received by the writing party (or parties) was $139.0K, with a price of $465.0 per contract. There were 4653 open contracts at this strike prior to today, and today 601 contract(s) were bought and sold. 
• For XPEV (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XPEV#NYSE">XPEV</a>), we notice a call option sweep that happens to be bullish, expiring in 1 day(s) on January 17, 2025. This event was a transfer of 100 contract(s) at a $10.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $38.5K, with a price of $385.0 per contract. There were 9221 open contracts at this strike prior to today, and today 229 contract(s) were bought and sold. 
• For BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we notice a call option sweep that happens to be bearish, expiring in 246 day(s) on September 19, 2025. This event was a transfer of 75 contract(s) at a $100.00 strike. This particular call needed to be split into 11 different trades to become filled. The total cost received by the writing party (or parties) was $35.2K, with a price of $470.0 per contract. There were 1491 open contracts at this strike prior to today, and today 169 contract(s) were bought and sold. 
• Regarding BYD (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BYD#NYSE">BYD</a>), we observe a call option trade with bearish sentiment. It expires in 365 day(s) on January 16, 2026. Parties traded 51 contract(s) at a $82.50 strike. The total cost received by the writing party (or parties) was $26.0K, with a price of $510.0 per contract. There were 562 open contracts at this strike prior to today, and today 106 contract(s) were bought and sold. 
• Regarding TJX (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TJX#NYSE">TJX</a>), we observe a call option trade with bullish sentiment. It expires in 365 day(s) on January 16, 2026. Parties traded 104 contract(s) at a $110.00 strike. The total cost received by the writing party (or parties) was $194.4K, with a price of $1870.0 per contract. There were 774 open contracts at this strike prior to today, and today 104 contract(s) were bought and sold. 
• Regarding NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we observe a put option sweep with bearish sentiment. It expires in 155 day(s) on June 20, 2025. Parties traded 51 contract(s) at a $80.00 strike. This particular put needed to be split into 19 different trades to become filled. The total cost received by the writing party (or parties) was $55.8K, with a price of $1095.0 per contract. There were 13575 open contracts at this strike prior to today, and today 52 contract(s) were bought and sold. 
• Regarding BKNG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>), we observe a call option trade with bearish sentiment. It expires in 1 day(s) on January 17, 2025. Parties traded 1 contract(s) at a $4550.00 strike. The total cost received by the writing party (or parties) was $31.0K, with a price of $31000.0 per contract. There were 672 open contracts at this strike prior to today, and today 17 contract(s) were bought and sold. 
• Regarding DUOL (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DUOL#NASDAQ">DUOL</a>), we observe a call option sweep with bearish sentiment. It expires in 120 day(s) on May 16, 2025. Parties traded 11 contract(s) at a $250.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $122.8K, with a price of $11170.0 per contract. There were 7 open contracts at this strike prior to today, and today 11 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

BABA

BKNG

DUOL

RIVN

TSLA

XPEV

9 Consumer Discretionary Stocks Whale Activity In Today's Session

Investors with a lot of money to spend have taken a bullish stance on Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with NKE, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://pro.benzinga.com/?utm_source=insights">Benzinga</a>'s options scanner spotted 9 uncommon options trades for Nike.
This isn't normal.
The overall sentiment of these big-money traders is split between 66% bullish and 33%, bearish.
Out of all of the special options we uncovered, 2 are puts, for a total amount of $112,932, and 7 are calls, for a total amount of $275,190.
<h3>What's The Price Target?</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $62.5 to $95.0 for Nike over the recent three months. 
<h3>Volume &amp; Open Interest Development</h3>
In terms of liquidity and interest, the mean open interest for Nike options trades today is 2882.2 with a total volume of 1,463.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Nike's big money trades within a strike price range of $62.5 to $95.0 over the last 30 days.
<h3>Nike Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1737042336_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>02/21/25</td>
<td>$24.35</td>
<td>$24.0</td>
<td>$24.12</td>
<td>$95.00</td>
<td>$86.8K</td>
<td align="right">4</td>
<td align="right">0</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$9.9</td>
<td>$9.45</td>
<td>$9.82</td>
<td>$62.50</td>
<td>$58.9K</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/15/27</td>
<td>$14.2</td>
<td>$14.05</td>
<td>$14.2</td>
<td>$70.00</td>
<td>$39.7K</td>
<td align="right">670</td>
<td align="right">28</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$9.9</td>
<td>$9.5</td>
<td>$9.82</td>
<td>$62.50</td>
<td>$39.2K</td>
<td align="right">1</td>
<td align="right">180</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$9.85</td>
<td>$9.5</td>
<td>$9.82</td>
<td>$62.50</td>
<td>$39.2K</td>
<td align="right">1</td>
<td align="right">140</td>
</tr>
</tbody>
</table>

<h3>About Nike</h3>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
In light of the recent options history for Nike, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Current Position of Nike</h3>
<ul>
<li>Trading volume stands at 2,319,323, with NKE's price down by -0.75%, positioned at $70.54.</li>
<li>RSI indicators show the stock to be may be oversold.</li>
<li>Earnings announcement expected in 63 days.</li>
</ul>
<h3>What Analysts Are Saying About Nike</h3>
5 market experts have recently issued ratings for this stock, with a consensus target price of $80.2.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; An analyst from Truist Securities persists with their Buy rating on Nike, maintaining a target price of $90. 
&#x2A; An analyst from Morgan Stanley has decided to maintain their Equal-Weight rating on Nike, which currently sits at a price target of $74. 
&#x2A; An analyst from UBS persists with their Neutral rating on Nike, maintaining a target price of $73. 
&#x2A; An analyst from Deutsche Bank persists with their Buy rating on Nike, maintaining a target price of $84. 
&#x2A; An analyst from Telsey Advisory Group has revised its rating downward to Market Perform, adjusting the price target to $80. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Nike with <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> for real-time alerts.

A Closer Look at Nike's Options Market Dynamics

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Morgan Stanley analyst Matthew Harrison upgraded the rating for Gilead Sciences, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GILD#NASDAQ">GILD</a>) from Equal-Weight to Overweight and raised the price target from $87 to $113. Gilead Sciences shares closed at $89.14 on Wednesday. <a href="https://www.benzinga.com/quote/GILD/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Citigroup analyst Jon Tower upgraded McDonald&#8217;s Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MCD#NYSE">MCD</a>) from Neutral to Buy and boosted the price target from $311 to $334. McDonald&#8217;s shares closed at $286.90 on Wednesday. <a href="https://www.benzinga.com/quote/MCD/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Needham analyst Tom Nikic upgraded the rating for Lululemon Athletica Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>) from Hold to Buy and announced a $475 price target. Lululemon shares closed at $392.92 on Wednesday. <a href="https://www.benzinga.com/quote/LULU/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>UBS analyst Jay Sole upgraded Burlington Stores, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BURL#NYSE">BURL</a>) from Neutral to Buy and raised the price target from $280 to $360. Burlington Stores shares closed at $285.95 on Wednesday. <a href="https://www.benzinga.com/quote/BURL/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Piper Sandler analyst Anna Andreeva upgraded the rating for NIKE, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) from Neutral to Overweight and raised the price target from $72 to $90. Nike shares closed at $71.29 on Wednesday. <a href="https://www.benzinga.com/quote/NKE/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying Nike stock? Here&#8217;s what analysts think:
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="549" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/10123444/image-59-1024x549.png" alt="" class="wp-image-728650" style="width:588px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/10123444/image-59-1024x549.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/10123444/image-59-300x161.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/10123444/image-59-768x412.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/10123444/image-59.png 1132w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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</ul>

Upgrades

Analyst Ratings

BURL

GILD

LULU

This McDonald's Analyst Turns Bullish; Here Are Top 5 Upgrades For Friday

Nike Inc&#8216;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) stock has had a rough few years. Shares have slumped nearly 60% since 2021 highs as sales growth at the Beaverton, Oregon-based company have waned. Amid a <a href="https://www.benzinga.com/startups/24/10/41305059/nikes-new-ceo-started-as-an-intern-heres-whats-behind-his-30-year-climb-to-the-top">change in leadership</a>, one analyst has turned bullish on the apparel giant.
The Analyst: Piper Sandler analyst Anna Andreeva issued a note for Nike on Friday, upgrading its stock from a Neutral to Overweight rating. Andreeva raised the price target from $72 to $90.
Main Takeaways: The analyst cited new CEO Elliott Hill&#8216;s &#8220;intensified urgency to clean up the marketplace&#8221; as a reason to believe in a &#8220;visible recovery story&#8221; throughout the next few quarters.
Andreeva cited Nike&#8217;s sales mix of 50% full-price and 50% discount as a reason for the company&#8217;s underperformance. The analyst believes that Nike can move to an 80%, 20% mix within the next few quarters, in line with Hoka and On Running. Andreeva&#8217;s model indicates this mix would imply an additional $2 billion in sales.
The analyst stressed that the company has come back from challenges in the past with sales buoyed by new product innovation. In 2018, Nike rebounded from sales pressure with the popular Air and Epic React franchises.
Andreeva also noted Nike&#8217;s exposure to <a href="https://www.benzinga.com/government/regulations/25/01/42772746/tiktok-set-for-a-ban-on-jan-19-by-law-but-trump-has-other-plans">the impending ban</a> of TikTok in the United States. While Nike has over 7 million followers on the short-form video app, its Instagram following eclipses other competitors in the apparel and shoe markets.
The analyst set $2 as a possible earnings-per-share floor in Nike&#8217;s fiscal year 2026 
Price Action: Nike shares traded at $71.51, up 0.34% at the time of writing.
Also Read:
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<li><a href="https://www.benzinga.com/25/01/42912208/delta-stock-jumps-after-record-q4-earnings-and-strong-2025-outlook">Delta Takes Flight As Q4 Earnings Beat Expectations, Fueled By Premium Travel Demand And Efficiency Gains</a></li>
</ul>
Image: Shutterstock

Analyst Color

Nike Analyst Turns Bullish: 'Visible Recovery Story' In 2025

Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) has been analyzed by 25 analysts in the last three months, revealing a diverse range of perspectives from bullish to bearish.
In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">7</td>
<td align="right">6</td>
<td align="right">12</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">5</td>
<td align="right">5</td>
<td align="right">8</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts have recently evaluated Nike and provided 12-month price targets. The average target is $83.44, accompanied by a high estimate of $105.00 and a low estimate of $70.00. Observing a downward trend, the current average is 4.0% lower than the prior average price target of $86.92. 
<img src="https://www.benzinga.com/files/images/story/2025/1736514153_0.png" alt="price target chart" />
<h2>Analyzing Analyst Ratings: A Detailed Breakdown</h2>
The standing of Nike among financial experts is revealed through an in-depth exploration of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Anna Andreeva</td>
<td>Piper Sandler</td>
<td>Raises</td>
<td>Overweight</td>
<td>$90.00</td>
<td>$72.00</td>
</tr>
<tr>
<td>Jay Sole</td>
<td>UBS</td>
<td>Maintains</td>
<td>Neutral</td>
<td>$73.00</td>
<td>$73.00</td>
</tr>
<tr>
<td>Jonathan Komp</td>
<td>Baird</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$105.00</td>
<td>$110.00</td>
</tr>
<tr>
<td>Jim Duffy</td>
<td>Stifel</td>
<td>Lowers</td>
<td>Hold</td>
<td>$75.00</td>
<td>$79.00</td>
</tr>
<tr>
<td>Joseph Civello</td>
<td>Truist Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$90.00</td>
<td>$97.00</td>
</tr>
<tr>
<td>Jay Sole</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$73.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Adrienne Yih</td>
<td>Barclays</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$70.00</td>
<td>$79.00</td>
</tr>
<tr>
<td>Ike Boruchow</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$90.00</td>
<td>$92.00</td>
</tr>
<tr>
<td>Alex Straton</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$74.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Krisztina Katai</td>
<td>Deutsche Bank</td>
<td>Raises</td>
<td>Buy</td>
<td>$84.00</td>
<td>$82.00</td>
</tr>
<tr>
<td>Lorraine Hutchinson</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$90.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Tom Nikic</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$84.00</td>
<td>$84.00</td>
</tr>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Market Perform</td>
<td>$80.00</td>
<td>$93.00</td>
</tr>
<tr>
<td>Ike Boruchow</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$92.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Michael Binetti</td>
<td>Evercore ISI Group</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$97.00</td>
<td>$105.00</td>
</tr>
<tr>
<td>Krisztina Katai</td>
<td>Deutsche Bank</td>
<td>Lowers</td>
<td>Buy</td>
<td>$82.00</td>
<td>$92.00</td>
</tr>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$93.00</td>
<td>$96.00</td>
</tr>
<tr>
<td>Alex Straton</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$80.00</td>
<td>$82.00</td>
</tr>
<tr>
<td>Adrienne Yih</td>
<td>Barclays</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$79.00</td>
<td>$81.00</td>
</tr>
<tr>
<td>Jay Sole</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$80.00</td>
<td>$82.00</td>
</tr>
<tr>
<td>Lorraine Hutchinson</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$95.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Matthew Boss</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$73.00</td>
<td>$77.00</td>
</tr>
<tr>
<td>Tom Nikic</td>
<td>Needham</td>
<td>Announces</td>
<td>Buy</td>
<td>$84.00</td>
<td>-</td>
</tr>
<tr>
<td>John Kernan</td>
<td>TD Cowen</td>
<td>Lowers</td>
<td>Hold</td>
<td>$73.00</td>
<td>$78.00</td>
</tr>
<tr>
<td>Piral Dadhania</td>
<td>RBC Capital</td>
<td>Lowers</td>
<td>Sector Perform</td>
<td>$80.00</td>
<td>$82.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: In response to dynamic market conditions and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their reaction to recent developments related to Nike. This insight gives a snapshot of analysts' perspectives on the current state of the company.</li>
<li>Rating: Providing a comprehensive analysis, analysts offer qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of Nike compared to the broader market.</li>
<li>Price Targets: Delving into movements, analysts provide estimates for the future value of Nike's stock. This analysis reveals shifts in analysts' expectations over time.</li>
</ul>
To gain a panoramic view of Nike's market performance, explore these analyst evaluations alongside essential financial indicators. Stay informed and make judicious decisions using our Ratings Table.
<a href="https://www.benzinga.com/quote/NKE/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on Nike analyst ratings.</a>
<h2>Unveiling the Story Behind Nike</h2>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
<h3>Financial Milestones: Nike's Journey</h3>
Market Capitalization: Boasting an elevated market capitalization, the company surpasses industry averages. This signals substantial size and strong market recognition.
Revenue Growth: Over the 3 months period, Nike showcased positive performance, achieving a revenue growth rate of 6.6% as of 30 November, 2024. This reflects a substantial increase in the company's top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Consumer Discretionary sector.
Net Margin: The company's net margin is a standout performer, exceeding industry averages. With an impressive net margin of 9.41%, the company showcases strong profitability and effective cost control.
Return on Equity (ROE): Nike's ROE surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 8.31% ROE, the company effectively utilizes shareholder equity capital.
Return on Assets (ROA): Nike's ROA stands out, surpassing industry averages. With an impressive ROA of 3.07%, the company demonstrates effective utilization of assets and strong financial performance.
Debt Management: Nike's debt-to-equity ratio is below the industry average at 0.86, reflecting a lower dependency on debt financing and a more conservative financial approach.
<h2>Analyst Ratings: Simplified</h2>
Benzinga tracks 150 analyst firms and reports on their stock expectations. Analysts typically arrive at their conclusions by predicting how much money a company will make in the future, usually the upcoming five years, and how risky or predictable that company's revenue streams are.
Analysts attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish their ratings on stocks. Analysts typically rate each stock once per quarter or whenever the company has a major update.
Analysts may supplement their ratings with predictions for metrics like growth estimates, earnings, and revenue, offering investors a more comprehensive outlook. However, investors should be mindful that analysts, like any human, can have subjective perspectives influencing their forecasts.
Breaking: Wall Street's Next Big Mover
Benzinga's #1 analyst just identified a stock poised for explosive growth. This under-the-radar company could surge 200%+ as major market shifts unfold. <a href="https://www.benzinga.com/premium/ideas/turning-point-trader-checkout-2/?t=Tu1tu3arja3be22tu36&amp;utm_source=benzinga-insights">Click here for urgent details</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Breaking Down Nike: 25 Analysts Share Their Views

Piper Sandler analyst Anna Andreeva upgrades Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) from Neutral to Overweight and raises the price target from $72 to $90.

Price Target

Piper Sandler Upgrades Nike to Overweight, Raises Price Target to $90

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/10/25</td>
<td>$400.00</td>
<td>$30.6K</td>
<td>14.3K</td>
<td>93.1K</td>
</tr>
<tr>
<td>XPEV</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$13.00</td>
<td>$31.2K</td>
<td>3.1K</td>
<td>730</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/15/27</td>
<td>$55.00</td>
<td>$98.7K</td>
<td>2.5K</td>
<td>578</td>
</tr>
<tr>
<td>GAP</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$23.50</td>
<td>$40.0K</td>
<td>1.5K</td>
<td>461</td>
</tr>
<tr>
<td>CVNA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$240.00</td>
<td>$25.8K</td>
<td>1.2K</td>
<td>100</td>
</tr>
<tr>
<td>EDU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$59.42</td>
<td>$27.0K</td>
<td>128</td>
<td>60</td>
</tr>
<tr>
<td>TJX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$85.00</td>
<td>$105.5K</td>
<td>3</td>
<td>28</td>
</tr>
<tr>
<td>MELI</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>12/18/26</td>
<td>$1640.00</td>
<td>$25.0K</td>
<td>0</td>
<td>10</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a call option sweep that happens to be bearish, expiring in 1 day(s) on January 10, 2025. This event was a transfer of 45 contract(s) at a $400.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $30.6K, with a price of $680.0 per contract. There were 14336 open contracts at this strike prior to today, and today 93131 contract(s) were bought and sold. 
• Regarding XPEV (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XPEV#NYSE">XPEV</a>), we observe a call option trade with bullish sentiment. It expires in 98 day(s) on April 17, 2025. Parties traded 200 contract(s) at a $13.00 strike. The total cost received by the writing party (or parties) was $31.2K, with a price of $156.0 per contract. There were 3109 open contracts at this strike prior to today, and today 730 contract(s) were bought and sold. 
• For NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we notice a put option trade that happens to be bullish, expiring in 736 day(s) on January 15, 2027. This event was a transfer of 250 contract(s) at a $55.00 strike. The total cost received by the writing party (or parties) was $98.7K, with a price of $395.0 per contract. There were 2574 open contracts at this strike prior to today, and today 578 contract(s) were bought and sold. 
• Regarding GAP (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GAP#NYSE">GAP</a>), we observe a call option sweep with bearish sentiment. It expires in 8 day(s) on January 17, 2025. Parties traded 445 contract(s) at a $23.50 strike. This particular call needed to be split into 17 different trades to become filled. The total cost received by the writing party (or parties) was $40.0K, with a price of $90.0 per contract. There were 1505 open contracts at this strike prior to today, and today 461 contract(s) were bought and sold. 
• Regarding CVNA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>), we observe a put option sweep with bearish sentiment. It expires in 8 day(s) on January 17, 2025. Parties traded 6 contract(s) at a $240.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $25.8K, with a price of $4310.0 per contract. There were 1246 open contracts at this strike prior to today, and today 100 contract(s) were bought and sold. 
• For EDU (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EDU#NYSE">EDU</a>), we notice a call option trade that happens to be bullish, expiring in 372 day(s) on January 16, 2026. This event was a transfer of 17 contract(s) at a $59.42 strike. The total cost received by the writing party (or parties) was $27.0K, with a price of $1590.0 per contract. There were 128 open contracts at this strike prior to today, and today 60 contract(s) were bought and sold. 
• For TJX (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TJX#NYSE">TJX</a>), we notice a call option trade that happens to be bullish, expiring in 98 day(s) on April 17, 2025. This event was a transfer of 28 contract(s) at a $85.00 strike. The total cost received by the writing party (or parties) was $105.5K, with a price of $3770.0 per contract. There were 3 open contracts at this strike prior to today, and today 28 contract(s) were bought and sold. 
• For MELI (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MELI#NASDAQ">MELI</a>), we notice a put option trade that happens to be bearish, expiring in 708 day(s) on December 18, 2026. This event was a transfer of 1 contract(s) at a $1640.00 strike. The total cost received by the writing party (or parties) was $25.0K, with a price of $25010.0 per contract. There were 0 open contracts at this strike prior to today, and today 10 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

CVNA

New Oriental Education & Technology Group

MELI

8 Consumer Discretionary Stocks Whale Activity In Today's Session

Nike Inc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/nke#NYSE">NKE</a>) ended 2023 by reporting declining revenue and profit despite beating both top and bottom line estimates with its latest quarter results.
Fiscal second quarter highlights
For the quarter ended on November 30th, revenue fell about&nbsp;8%&nbsp;to&nbsp;$12.35 billion, but still surpassed LSEG&rsquo;s estimate of $12.13 billion. During the quarter, store and online sales contracted by 13%&nbsp;while&nbsp;wholesale revenues dropped 3%.All four geographical regions recorded declines in sales, but besides China, results were better than expected. In North America, sales declined 8% to $5.18 billion, but still topping StreetAccount&rsquo;s $5.01&nbsp;estimate.&nbsp;Europe, Middle East and Africa sales dropped 7% to $3.30 billion, also topping StreetAccount&rsquo;s estimate of $3.26 billion.&nbsp;Asia Pacific and Latin America, reported sales dropped by 3% to $1.74 billion,&nbsp;yet also topped&nbsp;analysts&rsquo; consensus estimate of&nbsp;$1.62 billion. But China reported sales&nbsp;declined 8% to $1.71 billion which was worse than StreetAccount&rsquo;s $1.75 billion estimate. Converse also dragged down the results as sales fell 17%&nbsp;during the quarter.
All in all, net income dropped to $1.16 billion, or 78 cents per share, surpassing LSEG&rsquo;s estimate of 63 cents.
Nike&rsquo;s turnaround will take longer than expected.
New CEO Elliott Hill&nbsp;outlined his strategy to return the company to growth, with the top and bottom line declines being blamed on deep discounting as promotions were used to fuel sales. Together with CFO Matt Friend, the two executives stated that Nike needs to aggressively liquidate old inventory through &ldquo;less profitable channels&rdquo; before returning its online business to a full-price model. Moreover, Nike&rsquo;s markdowns do not only hurth the brand but also disrupts the overall marketplace and the profitability Nike&rsquo;s partners. Consequently, Nike gudied for holiday quarter&nbsp;gross margin to drop between 3 and 3.5 percentage points.
Hills also spoke of Nike&rsquo;s lack in product newness and inspiring stories. By falling behind on innovation, Nike lost market share and Hill, who kicked off his professional journey as Nike&rsquo;s intern in the 1980s and left the company in 2020, is now back o turn things around, inside and out. But latest results show that getting back to winning is a challenging task, however, one that Hill is determined to fix by corecting the actions of his predicisiours such as restoring the trust of wholesale partners, such as Foot Locker Inc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/fl#NYSE">FL</a>). Along with Dick&rsquo;s Sporting Goods Inc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/dks#NYSE">DKS</a>), Foot Locker will undoubtedly rejoice as their sales heavily rely on the brand.&nbsp;On December 4th, Foot Locker missed Wall Street&rsquo;s estimates both when it comes to top and bottom lines. Partly due to soft demand for Nike&rsquo;s product, Foot Locker fell short with its third quarter results.&nbsp;
Hills finds that Nike lost its obsession with sport itself, one that he aims to restore as he gets the company back to basics. More precisely, Nike will focus on five key categories, namely running, basketball, training, football, and sportswear. While returning to one&rsquo;s roots cannot fix everything overnight, Nike is getting back to being Nike, which is what made its success story in the first place.&nbsp;
DISCLAIMER: This content is for informational purposes only. It is not intended as investing advice.
This article is from an unpaid external contributor. It does not represent Benzinga's reporting and has not been edited for content or accuracy.

Small Cap

Nike's Getting Back To Being Nike

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/10/25</td>
<td>$410.00</td>
<td>$36.3K</td>
<td>2.8K</td>
<td>29.8K</td>
</tr>
<tr>
<td>PDD</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$100.00</td>
<td>$27.7K</td>
<td>13.1K</td>
<td>1.8K</td>
</tr>
<tr>
<td>GM</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$55.00</td>
<td>$49.5K</td>
<td>8.8K</td>
<td>1.5K</td>
</tr>
<tr>
<td>ABNB</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/10/25</td>
<td>$136.00</td>
<td>$118.1K</td>
<td>276</td>
<td>1.3K</td>
</tr>
<tr>
<td>WSM</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>01/17/25</td>
<td>$200.00</td>
<td>$58.0K</td>
<td>1.9K</td>
<td>882</td>
</tr>
<tr>
<td>BABA</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>02/21/25</td>
<td>$75.00</td>
<td>$59.1K</td>
<td>2.0K</td>
<td>810</td>
</tr>
<tr>
<td>VFC</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$22.50</td>
<td>$33.4K</td>
<td>36.1K</td>
<td>641</td>
</tr>
<tr>
<td>SERV</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/10/25</td>
<td>$21.00</td>
<td>$25.2K</td>
<td>53</td>
<td>482</td>
</tr>
<tr>
<td>MBLY</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/10/25</td>
<td>$18.00</td>
<td>$72.2K</td>
<td>1.1K</td>
<td>271</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/15/27</td>
<td>$115.00</td>
<td>$35.0K</td>
<td>128</td>
<td>200</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a put option sweep that happens to be bearish, expiring in 4 day(s) on January 10, 2025. This event was a transfer of 33 contract(s) at a $410.00 strike. This particular put needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $36.3K, with a price of $1105.0 per contract. There were 2876 open contracts at this strike prior to today, and today 29856 contract(s) were bought and sold. 
• Regarding PDD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>), we observe a call option sweep with bullish sentiment. It expires in 11 day(s) on January 17, 2025. Parties traded 111 contract(s) at a $100.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $27.7K, with a price of $250.0 per contract. There were 13193 open contracts at this strike prior to today, and today 1865 contract(s) were bought and sold. 
• Regarding GM (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GM#NYSE">GM</a>), we observe a put option sweep with bearish sentiment. It expires in 11 day(s) on January 17, 2025. Parties traded 258 contract(s) at a $55.00 strike. This particular put needed to be split into 7 different trades to become filled. The total cost received by the writing party (or parties) was $49.5K, with a price of $192.0 per contract. There were 8818 open contracts at this strike prior to today, and today 1523 contract(s) were bought and sold. 
• Regarding ABNB (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ABNB#NASDAQ">ABNB</a>), we observe a call option sweep with bearish sentiment. It expires in 4 day(s) on January 10, 2025. Parties traded 600 contract(s) at a $136.00 strike. This particular call needed to be split into 23 different trades to become filled. The total cost received by the writing party (or parties) was $118.1K, with a price of $195.0 per contract. There were 276 open contracts at this strike prior to today, and today 1311 contract(s) were bought and sold. 
• For WSM (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>), we notice a call option sweep that happens to be neutral, expiring in 11 day(s) on January 17, 2025. This event was a transfer of 145 contract(s) at a $200.00 strike. This particular call needed to be split into 10 different trades to become filled. The total cost received by the writing party (or parties) was $58.0K, with a price of $400.0 per contract. There were 1959 open contracts at this strike prior to today, and today 882 contract(s) were bought and sold. 
• For BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we notice a call option trade that happens to be neutral, expiring in 46 day(s) on February 21, 2025. This event was a transfer of 49 contract(s) at a $75.00 strike. The total cost received by the writing party (or parties) was $59.1K, with a price of $1208.0 per contract. There were 2034 open contracts at this strike prior to today, and today 810 contract(s) were bought and sold. 
• For VFC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>), we notice a call option sweep that happens to be bullish, expiring in 11 day(s) on January 17, 2025. This event was a transfer of 598 contract(s) at a $22.50 strike. This particular call needed to be split into 46 different trades to become filled. The total cost received by the writing party (or parties) was $33.4K, with a price of $56.0 per contract. There were 36135 open contracts at this strike prior to today, and today 641 contract(s) were bought and sold. 
• For SERV (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SERV#NASDAQ">SERV</a>), we notice a call option sweep that happens to be bullish, expiring in 4 day(s) on January 10, 2025. This event was a transfer of 110 contract(s) at a $21.00 strike. This particular call needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $25.2K, with a price of $230.0 per contract. There were 53 open contracts at this strike prior to today, and today 482 contract(s) were bought and sold. 
• Regarding MBLY (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MBLY#NASDAQ">MBLY</a>), we observe a call option trade with bearish sentiment. It expires in 4 day(s) on January 10, 2025. Parties traded 200 contract(s) at a $18.00 strike. The total cost received by the writing party (or parties) was $72.2K, with a price of $361.0 per contract. There were 1153 open contracts at this strike prior to today, and today 271 contract(s) were bought and sold. 
• For NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we notice a call option trade that happens to be bearish, expiring in 739 day(s) on January 15, 2027. This event was a transfer of 100 contract(s) at a $115.00 strike. The total cost received by the writing party (or parties) was $35.0K, with a price of $350.0 per contract. There were 128 open contracts at this strike prior to today, and today 200 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

ABNB

MBLY

Citigourp Global Markets 2% Protected Notes Linked To The Djia

SERV

10 Consumer Discretionary Stocks With Whale Alerts In Today's Session

Nike's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) short percent of float has fallen 5.64% since its last report. The company recently reported that it has 23.85 million shares sold short, which is 2.51% of all regular shares that are available for trading. Based on its trading volume, it would take traders 2.18 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock/">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest">List of the most shorted stocks</a>
<h3>Nike Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1736178321_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Nike has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted.
<h3>Comparing Nike's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://pro.benzinga.com/">Benzinga Pro</a>, Nike's peer group average for short interest as a percentage of float is 6.18%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze/">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

(NKE) - Analyzing Nike's Short Interest

Deep-pocketed investors have adopted a bullish approach towards Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in NKE usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 21 extraordinary options activities for Nike. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 52% leaning bullish and 42% bearish. Among these notable options, 8 are puts, totaling $721,530, and 13 are calls, amounting to $579,106.
<h3>Predicted Price Range</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $67.5 and $90.0 for Nike, spanning the last three months.
<h3>Volume &amp; Open Interest Development</h3>
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Nike's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Nike's substantial trades, within a strike price spectrum from $67.5 to $90.0 over the preceding 30 days.
<h3>Nike Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1735935566_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$1.58</td>
<td>$1.27</td>
<td>$1.54</td>
<td>$67.50</td>
<td>$308.0K</td>
<td>1.4K</td>
<td>2.0K</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$6.3</td>
<td>$6.2</td>
<td>$6.2</td>
<td>$77.50</td>
<td>$129.6K</td>
<td>4.3K</td>
<td>40</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$5.1</td>
<td>$5.0</td>
<td>$5.0</td>
<td>$87.50</td>
<td>$93.5K</td>
<td>1.0K</td>
<td>188</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$8.45</td>
<td>$8.3</td>
<td>$8.45</td>
<td>$72.50</td>
<td>$84.4K</td>
<td>97</td>
<td>70</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$8.35</td>
<td>$8.0</td>
<td>$8.1</td>
<td>$80.00</td>
<td>$81.0K</td>
<td>5.0K</td>
<td>109</td>
</tr>
</tbody>
</table>

<h3>About Nike</h3>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
Following our analysis of the options activities associated with Nike, we pivot to a closer look at the company's own performance.
<h3>Current Position of Nike</h3>
<ul>
<li>Trading volume stands at 6,247,864, with NKE's price down by -0.34%, positioned at $73.42.</li>
<li>RSI indicators show the stock to be is currently neutral between overbought and oversold.</li>
<li>Earnings announcement expected in 76 days.</li>
</ul>
<h3>Professional Analyst Ratings for Nike</h3>
In the last month, 5 experts released ratings on this stock with an average target price of $84.2.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; An analyst from Wells Fargo persists with their Overweight rating on Nike, maintaining a target price of $92. 
&#x2A; Consistent in their evaluation, an analyst from Morgan Stanley keeps a Equal-Weight rating on Nike with a target price of $80. 
&#x2A; Reflecting concerns, an analyst from Needham lowers its rating to Buy with a new price target of $84. 
&#x2A; Consistent in their evaluation, an analyst from Truist Securities keeps a Buy rating on Nike with a target price of $90. 
&#x2A; An analyst from Stifel has decided to maintain their Hold rating on Nike, which currently sits at a price target of $75. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Nike options trades with real-time alerts from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>.

Nike Unusual Options Activity

Despite facing near-term headwinds, Nike Inc.&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) turnaround strategy with the new CEO at the helm can propel the stock by 32% to $97 per share, said an analyst as veteran hedge fund manager Bill Ackman loads up on the shares.
What Happened: Daan Rjinberk, a senior officer of trade services at Rabobank in his latest <a href="https://rijnberkinvestinsights.substack.com/p/nike-inc-i-am-optimistic-a-deep-dive">note</a> on Nike dated Dec. 28 has said that the sportswear company faces short-term challenges, but management is taking steps to address them.
According to his note, while high growth is unlikely, the company has strong long-term potential driven by margin expansion and a return to positive revenue growth. Rjinberk says that the current valuation is fair, but there is potential for upside if the company successfully executes its turnaround strategy.
Bill Ackman&#8216;s Pershing Square Capital Management increased its stake in Nike by 436% during the third quarter. As per its 13F filing, Nike now represents 11% of Pershing Square&#8217;s holdings with a total of 16.280 million shares valued at $1.439 billion.
Being cautiously bullish on Nike, Rjinberk said, &#8220;Using a 30x long-term multiple and my current FY27 EPS consensus, which leaves plenty of room for upside, I calculate a May 2027 target price of $97 per share. This translates into potential annual returns (CAGR) of roughly 10% or closer to 12%, including dividends.&#8221;
However, he added that he would be more comfortable initiating or adding to positions at lower price levels, such as below $78 per share.
See Also: <a href="https://www.benzinga.com/general/market-summary/25/01/42763136/jim-cramer-says-year-end-selloff-triggered-by-fear-of-higher-capital-gains-taxes-here-are-the-rates-listed-by-irs">Jim Cramer Says Year-End Selloff Triggered By Fear Of Higher Capital Gains Taxes: Here Are The Rates Listed By IRS</a> 
Why It Matters: Nike reported strong Q2 earnings in December end, exceeding both revenue and earnings expectations. However, the company&#8217;s new CEO Elliott Hill criticized his predecessor&#8217;s strategies, suggesting the company could be performing better.
Hill started at the company as an intern in the 1980s and left Nike in 2020. John Donahoe, was his predecessor before he joined Nike again as its CEO in October.
Talking about straying away from its core principles during its earnings call, Hill said the following was one of his high-level observations.
"We lost our obsession with sport. Moving forward, we will lead with sport and put the athlete at the center of every decision." He added that relying on a "handful of sportswear silhouettes is not who we are."
See Also: <a href="https://www.benzinga.com/general/market-summary/25/01/42762341/sofi-tech-downgraded-over-valuation-concerns-stock-priced-three-times-its-peers">SoFi Tech Downgraded Over Valuation Concerns: Stock Priced Three Times Its Peers </a>
Guidance: Nike CFO Matthew Friend anticipates a challenging near-term outlook, with a double-digit revenue decline and a 300-350 basis point gross margin contraction. Increased marketing expenses and greater headwinds in the fourth quarter are also expected.
Price Action: Nike stock closed Thursday 2.64% lower at $73.67 and rose by 0.31% to $73.90 in after-hours. It has declined by 30.86% in 2024, as per <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a>. The shares have fallen by 6.58% over the last month and by 2.09% over the last six months.
<figure class="wp-block-image size-large"><a href="https://pro.benzinga.com/dashboard"><img loading="lazy" decoding="async" width="1024" height="576" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/03024537/Nike-in-2024-1024x576.png" alt="" class="wp-image-716487" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/03024537/Nike-in-2024-1024x576.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/03024537/Nike-in-2024-300x169.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/03024537/Nike-in-2024-768x432.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/03024537/Nike-in-2024-1536x864.png 1536w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/03024537/Nike-in-2024.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
About 31 analysts <a href="https://www.benzinga.com/quote/NKE/analyst-ratings">tracked </a>by Benzinga have a consensus &#8216;hold&#8217; rating on the stock with a consensus price target of $91.45. The three most recent analyst ratings between UBS, Baird, and Stifel with an average price of $84.33 imply a 14.12% upside for Nike.
<figure class="wp-block-image size-full"><a href="https://www.benzinga.com/quote/NKE/analyst-ratings"><img loading="lazy" decoding="async" width="946" height="355" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/03024450/Nike-ANR-ANR-.png" alt="" class="wp-image-716485" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/03024450/Nike-ANR-ANR-.png 946w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/03024450/Nike-ANR-ANR--300x113.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/03024450/Nike-ANR-ANR--768x288.png 768w" sizes="(max-width: 946px) 100vw, 946px" /></a></figure>
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Photo courtesy: Shutterstock

Market Summary

Bill Ackman Loaded Up On Nike, Now This Analyst Says Stock Expected To Shoot Up 32% By 2027 Thanks To These Factors

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Below are some instances of options activity happening in the Consumer Discretionary sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/03/25</td>
<td>$380.00</td>
<td>$81.3K</td>
<td>13.8K</td>
<td>83.0K</td>
</tr>
<tr>
<td>PDD</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/31/25</td>
<td>$120.00</td>
<td>$54.4K</td>
<td>2.1K</td>
<td>1.5K</td>
</tr>
<tr>
<td>MTN</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>02/21/25</td>
<td>$180.00</td>
<td>$142.0K</td>
<td>3</td>
<td>706</td>
</tr>
<tr>
<td>BABA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>02/21/25</td>
<td>$75.00</td>
<td>$113.8K</td>
<td>1.3K</td>
<td>703</td>
</tr>
<tr>
<td>AMZN</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$230.00</td>
<td>$69.7K</td>
<td>1.0K</td>
<td>297</td>
</tr>
<tr>
<td>GME</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$125.00</td>
<td>$57.7K</td>
<td>5.0K</td>
<td>242</td>
</tr>
<tr>
<td>HLT</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$220.00</td>
<td>$83.0K</td>
<td>5.0K</td>
<td>33</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$60.00</td>
<td>$38.5K</td>
<td>814</td>
<td>26</td>
</tr>
<tr>
<td>CAVA</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>01/15/27</td>
<td>$120.00</td>
<td>$37.9K</td>
<td>205</td>
<td>10</td>
</tr>
<tr>
<td>BKNG</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>02/21/25</td>
<td>$4915.00</td>
<td>$47.1K</td>
<td>4</td>
<td>3</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a put option sweep that happens to be bearish, expiring in 1 day(s) on January 3, 2025. This event was a transfer of 116 contract(s) at a $380.00 strike. This particular put needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $81.3K, with a price of $705.0 per contract. There were 13842 open contracts at this strike prior to today, and today 83087 contract(s) were bought and sold. 
• For PDD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>), we notice a call option sweep that happens to be bearish, expiring in 29 day(s) on January 31, 2025. This event was a transfer of 1428 contract(s) at a $120.00 strike. This particular call needed to be split into 77 different trades to become filled. The total cost received by the writing party (or parties) was $54.4K, with a price of $38.0 per contract. There were 2142 open contracts at this strike prior to today, and today 1541 contract(s) were bought and sold. 
• For MTN (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MTN#NYSE">MTN</a>), we notice a call option trade that happens to be bullish, expiring in 50 day(s) on February 21, 2025. This event was a transfer of 200 contract(s) at a $180.00 strike. The total cost received by the writing party (or parties) was $142.0K, with a price of $710.0 per contract. There were 3 open contracts at this strike prior to today, and today 706 contract(s) were bought and sold. 
• Regarding BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we observe a call option sweep with neutral sentiment. It expires in 50 day(s) on February 21, 2025. Parties traded 100 contract(s) at a $75.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $113.8K, with a price of $1139.0 per contract. There were 1338 open contracts at this strike prior to today, and today 703 contract(s) were bought and sold. 
• Regarding AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we observe a put option sweep with bullish sentiment. It expires in 105 day(s) on April 17, 2025. Parties traded 38 contract(s) at a $230.00 strike. This particular put needed to be split into 9 different trades to become filled. The total cost received by the writing party (or parties) was $69.7K, with a price of $1835.0 per contract. There were 1037 open contracts at this strike prior to today, and today 297 contract(s) were bought and sold. 
• Regarding GME (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GME#NYSE">GME</a>), we observe a put option trade with bearish sentiment. It expires in 379 day(s) on January 16, 2026. Parties traded 6 contract(s) at a $125.00 strike. The total cost received by the writing party (or parties) was $57.7K, with a price of $9630.0 per contract. There were 5070 open contracts at this strike prior to today, and today 242 contract(s) were bought and sold. 
• For HLT (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HLT#NYSE">HLT</a>), we notice a call option trade that happens to be bearish, expiring in 15 day(s) on January 17, 2025. This event was a transfer of 31 contract(s) at a $220.00 strike. The total cost received by the writing party (or parties) was $83.0K, with a price of $2678.0 per contract. There were 5012 open contracts at this strike prior to today, and today 33 contract(s) were bought and sold. 
• Regarding NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we observe a call option trade with bearish sentiment. It expires in 379 day(s) on January 16, 2026. Parties traded 21 contract(s) at a $60.00 strike. The total cost received by the writing party (or parties) was $38.5K, with a price of $1835.0 per contract. There were 814 open contracts at this strike prior to today, and today 26 contract(s) were bought and sold. 
• Regarding CAVA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CAVA#NYSE">CAVA</a>), we observe a call option trade with neutral sentiment. It expires in 743 day(s) on January 15, 2027. Parties traded 10 contract(s) at a $120.00 strike. The total cost received by the writing party (or parties) was $37.9K, with a price of $3790.0 per contract. There were 205 open contracts at this strike prior to today, and today 10 contract(s) were bought and sold. 
• For BKNG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>), we notice a put option trade that happens to be bearish, expiring in 50 day(s) on February 21, 2025. This event was a transfer of 3 contract(s) at a $4915.00 strike. The total cost received by the writing party (or parties) was $47.1K, with a price of $15700.0 per contract. There were 4 open contracts at this strike prior to today, and today 3 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

AMZN

CAVA

10 Consumer Discretionary Stocks Whale Activity In Today's Session

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/03/25</td>
<td>$400.00</td>
<td>$51.5K</td>
<td>14.2K</td>
<td>48.9K</td>
</tr>
<tr>
<td>LCID</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>02/07/25</td>
<td>$3.50</td>
<td>$77.0K</td>
<td>49</td>
<td>7.5K</td>
</tr>
<tr>
<td>AMZN</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/10/25</td>
<td>$220.00</td>
<td>$76.0K</td>
<td>2.5K</td>
<td>1.7K</td>
</tr>
<tr>
<td>SN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$95.00</td>
<td>$28.5K</td>
<td>4.3K</td>
<td>764</td>
</tr>
<tr>
<td>EDU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$64.42</td>
<td>$62.7K</td>
<td>755</td>
<td>543</td>
</tr>
<tr>
<td>GME</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$125.00</td>
<td>$57.6K</td>
<td>4.8K</td>
<td>390</td>
</tr>
<tr>
<td>HD</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>01/10/25</td>
<td>$402.50</td>
<td>$135.5K</td>
<td>351</td>
<td>277</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>05/16/25</td>
<td>$80.00</td>
<td>$39.5K</td>
<td>904</td>
<td>277</td>
</tr>
<tr>
<td>TPX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$57.50</td>
<td>$32.1K</td>
<td>1.2K</td>
<td>238</td>
</tr>
<tr>
<td>XPEV</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/31/25</td>
<td>$20.00</td>
<td>$163.0K</td>
<td>0</td>
<td>200</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a put option sweep that happens to be bullish, expiring in 2 day(s) on January 3, 2025. This event was a transfer of 52 contract(s) at a $400.00 strike. This particular put needed to be split into 7 different trades to become filled. The total cost received by the writing party (or parties) was $51.5K, with a price of $991.0 per contract. There were 14271 open contracts at this strike prior to today, and today 48970 contract(s) were bought and sold. 
• Regarding LCID (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LCID#NASDAQ">LCID</a>), we observe a put option sweep with bullish sentiment. It expires in 37 day(s) on February 7, 2025. Parties traded 1167 contract(s) at a $3.50 strike. This particular put needed to be split into 23 different trades to become filled. The total cost received by the writing party (or parties) was $77.0K, with a price of $66.0 per contract. There were 49 open contracts at this strike prior to today, and today 7517 contract(s) were bought and sold. 
• For AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we notice a put option trade that happens to be bullish, expiring in 9 day(s) on January 10, 2025. This event was a transfer of 190 contract(s) at a $220.00 strike. The total cost received by the writing party (or parties) was $76.0K, with a price of $400.0 per contract. There were 2502 open contracts at this strike prior to today, and today 1787 contract(s) were bought and sold. 
• Regarding SN (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SN#NYSE">SN</a>), we observe a call option sweep with bearish sentiment. It expires in 16 day(s) on January 17, 2025. Parties traded 57 contract(s) at a $95.00 strike. This particular call needed to be split into 10 different trades to become filled. The total cost received by the writing party (or parties) was $28.5K, with a price of $500.0 per contract. There were 4334 open contracts at this strike prior to today, and today 764 contract(s) were bought and sold. 
• For EDU (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EDU#NYSE">EDU</a>), we notice a call option sweep that happens to be bullish, expiring in 16 day(s) on January 17, 2025. This event was a transfer of 246 contract(s) at a $64.42 strike. This particular call needed to be split into 19 different trades to become filled. The total cost received by the writing party (or parties) was $62.7K, with a price of $255.0 per contract. There were 755 open contracts at this strike prior to today, and today 543 contract(s) were bought and sold. 
• For GME (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GME#NYSE">GME</a>), we notice a put option trade that happens to be bullish, expiring in 380 day(s) on January 16, 2026. This event was a transfer of 6 contract(s) at a $125.00 strike. The total cost received by the writing party (or parties) was $57.6K, with a price of $9605.0 per contract. There were 4876 open contracts at this strike prior to today, and today 390 contract(s) were bought and sold. 
• Regarding HD (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>), we observe a put option trade with neutral sentiment. It expires in 9 day(s) on January 10, 2025. Parties traded 100 contract(s) at a $402.50 strike. The total cost received by the writing party (or parties) was $135.5K, with a price of $1355.0 per contract. There were 351 open contracts at this strike prior to today, and today 277 contract(s) were bought and sold. 
• Regarding NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we observe a call option trade with bullish sentiment. It expires in 135 day(s) on May 16, 2025. Parties traded 100 contract(s) at a $80.00 strike. The total cost received by the writing party (or parties) was $39.5K, with a price of $395.0 per contract. There were 904 open contracts at this strike prior to today, and today 277 contract(s) were bought and sold. 
• Regarding TPX (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TPX#NYSE">TPX</a>), we observe a call option sweep with bullish sentiment. It expires in 16 day(s) on January 17, 2025. Parties traded 238 contract(s) at a $57.50 strike. This particular call needed to be split into 17 different trades to become filled. The total cost received by the writing party (or parties) was $32.1K, with a price of $135.0 per contract. There were 1243 open contracts at this strike prior to today, and today 238 contract(s) were bought and sold. 
• Regarding XPEV (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XPEV#NYSE">XPEV</a>), we observe a put option trade with bearish sentiment. It expires in 30 day(s) on January 31, 2025. Parties traded 200 contract(s) at a $20.00 strike. The total cost received by the writing party (or parties) was $163.0K, with a price of $815.0 per contract. There were 0 open contracts at this strike prior to today, and today 200 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

LCID

Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) has outperformed the market over the past 20 years by 1.79% on an annualized basis producing an average annual return of 10.09%. Currently, Nike has a market capitalization of $112.53 billion. 
Buying $100 In NKE: If an investor had bought $100 of NKE stock 20 years ago, it would be worth $690.26 today based on a price of $75.60 for NKE at the time of writing.
<h3>Nike's Performance Over Last 20 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1735747210_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

$100 Invested In Nike 20 Years Ago Would Be Worth This Much Today

Disclosed in the latest SEC filing, a significant insider purchase on December 30, involves JOHN ROGERS JR, Board Member at Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>).
What Happened: JR's recent move, as outlined in a Form 4 filing with the <a href="https://www.sec.gov/Archives/edgar/data/0000320187/000112760224030177//Archives/edgar/data/320187/000112760224030177/0001127602-24-030177-index.htm">U.S. Securities and Exchange Commission</a> on Monday, involves purchasing 2,500 shares of Nike. The total transaction value is $191,624.
The latest update on Tuesday morning shows Nike shares up by 1.47%, trading at $75.75.
<h3>Get to Know Nike Better</h3>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
<h3>Nike: A Financial Overview</h3>
Revenue Growth: Nike displayed positive results in 3 months. As of 30 November, 2024, the company achieved a solid revenue growth rate of approximately 6.6%. This indicates a notable increase in the company's top-line earnings. As compared to its peers, the revenue growth lags behind its industry peers. The company achieved a growth rate lower than the average among peers in Consumer Discretionary sector.
Key Insights into Profitability Metrics:
<ul>
<li>
Gross Margin: The company shows a low gross margin of 43.62%, suggesting potential challenges in cost control and profitability compared to its peers.
</li>
<li>
Earnings per Share (EPS): Nike's EPS lags behind the industry average, indicating concerns and potential challenges with a current EPS of 0.78.
</li>
</ul>
Debt Management: The company faces challenges in debt management with a debt-to-equity ratio higher than the industry average. With a ratio of 0.86, caution is advised due to increased financial risk.
Exploring Valuation Metrics Landscape:
<ul>
<li>
Price to Earnings (P/E) Ratio: Nike's P/E ratio of 23.04 is below the industry average, suggesting the stock may be undervalued.
</li>
<li>
Price to Sales (P/S) Ratio: With a P/S ratio of 2.3 below industry standards, the stock shows potential undervaluation, making it an appealing investment option for those focusing on sales performance.
</li>
<li>
EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation &amp; Amortization): At 20.72, the company's EV/EBITDA ratio outperforms industry norms, reflecting positive market perception. This positioning indicates optimistic expectations for the company's future performance.
</li>
</ul>
Market Capitalization Analysis: The company's market capitalization is above the industry average, indicating that it is relatively larger in size compared to peers. This may suggest a higher level of investor confidence and market recognition.
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<h3>Illuminating the Importance of Insider Transactions</h3>
Insider transactions should be considered alongside other factors when making investment decisions, as they can offer important insights.
In legal terms, an "insider" refers to any officer, director, or beneficial owner of more than ten percent of a company's equity securities registered under Section 12 of the Securities Exchange Act of 1934. This can include executives in the c-suite and large hedge funds. These insiders are required to let the public know of their transactions via a Form 4 filing, which must be filed within two business days of the transaction.
When a company insider makes a new purchase, that is an indication that they expect the stock to rise.
Insider sells, on the other hand, can be made for a variety of reasons, and may not necessarily mean that the seller thinks the stock will go down. 
<h3>Important Transaction Codes</h3>
For <a href="https://www.benzinga.com/money/investing-tools">investors</a>, a primary focus lies on transactions occurring in the open market, as indicated in Table I of the Form 4 filing. A P in Box 3 denotes a purchase, while S signifies a sale. Transaction code C signals the conversion of an option, and transaction code A denotes a grant, award, or other acquisition of securities from the company.
<a href="https://www.benzinga.com/sec/insider-trades/search/index?company_cik=0000320187">Check Out The Full List Of Nike's Insider Trades.</a>
Insider Buying Alert: Profit from C-Suite Moves
Benzinga Edge reveals every insider trade in real-time. Don't miss the next big stock move driven by insider confidence. Unlock this ultimate sentiment indicator now. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22in8&amp;utm_source=benzinga-insights">Click here for access</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Insider Trades

Insider Confidence On Display: JOHN ROGERS JR Acquires $191K In Nike Stock

Editor&#8217;s Note: This article was updated to correct the rankings to account for Walmart&#8217;s 2024 stock split.
The Dow Jones Industrial Average hit an all-time high of over 45,000 points in December, one of several stock market indexes to hit records after Donald Trump won the <a href="https://www.benzinga.com/24/11/41857971/trumps-win-sends-wall-street-to-record-highs-small-caps-tesla-outperform-fed-cuts-interest-rates-this-week-in-the-market">2024 presidential election.</a>
Here's a look at the top-performing and worst-performing Dow Jones Industrial Average components in 2024 and how the index's leaders could look much different in 2025.
2024 Performance: In 2024, 18 of the <a href="https://www.benzinga.com/topic/dow-jones-industrial-average">Dow Jones component stocks </a>were up, with 12 stocks declining for the full year. This includes the original Dow Jones members at the start of 2024 and does not factor in the index changes made throughout the year.
Here's a look at the top five gainers for the full year, based on Dec. 27 closing prices:
<ol>
<li>Walmart (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>): +70.6%</li>
<li>American Express (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AXP#NYSE">AXP</a>): +60.7%</li>
<li>Goldman Sachs (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GS#NYSE">GS</a>): +49.4%</li>
<li>JPMorgan Chase (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JPM#NYSE">JPM</a>): +41.8%</li>
<li>International Business Machines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IBM#NYSE">IBM</a>): +36.2%</li>
</ol>
Here are the top five losers for the full year, based on Dec. 27 closing prices:
<ol>
<li>Walgreens Boots Alliance (NASDSSQ:WBA): -63.2%</li>
<li>Intel Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/INTC#NASDAQ">INTC</a>): -59.6%</li>
<li>Boeing Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BA#NYSE">BA</a>): -30.7%</li>
<li>Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>): -29.6%</li>
<li>Dow Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DOW#NYSE">DOW</a>) -27.0%</li>
</ol>
For comparison, 19 of the Dow Jones components stocks <a href="https://www.benzinga.com/news/24/01/36455419/5-biggest-winners-5-biggest-losers-from-dow-jones-industrial-average-in-2023">were up in 2023</a>, with 11 down for the full year.
A quick look at the losers list shows two stocks that are no longer part of the Dow Jones Industrial Average, thanks to several changes that took place in 2024 to the 30 core components.
Apple is the only stock to appear on the top gainers list for both 2023 and 2024, ranking fourth in 2023 and fifth in 2024.
Intel was the second-biggest gainer in 2023 before falling in 2024 and turning in the second-worst performance of the 30 stocks. Boeing also flipped from being a top performer, ranking fifth in 2023 to turning in a poor performance in 2024.
Walgreens was the worst-performing Dow Jones stock for the second straight year, but that will be a thing of the past heading into 2025.
Read Also: <a href="https://www.benzinga.com/etfs/broad-u-s-equity-etfs/24/11/41724410/nvidia-joining-dow-jones-industrial-average-where-tech-giant-ranks-in-the-index-why-sh">Nvidia Joining Dow Jones Industrial Average: Where Tech Giant Ranks In The Index, Why Sherwin-Williams Addition Could Be More Important</a>
 What's Next in 2025: After several years of no changes to the 30 components of the Dow Jones Industrial Average, the well-known market index made multiple changes in 2024.
The index replaced underperforming Walgreens with Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) in February. The index also replaced Intel and Dow Inc with NVIDIA Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVDA#NASDAQ">NVDA</a>) and Sherwin-Williams (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SHW#NYSE">SHW</a>) respectively.
With the changes, the Dow Jones Industrial Average will now have four of the seven Magnificent 7 stocks heading into 2025 with Amazon, Nvidia, Microsoft Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>) and Apple Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) all included in the Dow.
The stocks that left the Dow Jones in 2024 were among the biggest losers in 2024 for the index, with Walgreens ranking worst for yearly performance, Intel ranking second worst and Dow ranking sixth worst at -27.0%.
The underperformance of several Dow Jones components kept the index down compared to other market barometers. The SPDR Dow Jones Industrial Average ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIA#NYSE">DIA</a>), which tracks the Dow Jones Industrial Average, is up 14.0% year-to-date in 2024.
For comparison, the SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>), which tracks the S&amp;P 500 Index, is up 23.8% year-to-date.
The Roundhill Magnificent Seven ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAGS#NASDAQ">MAGS</a>), which tracks the Magnificent 7 stocks, is up 68.5% year-to-date.
Having Amazon, Nvidia and Sherwin Williams as components to start 2024 would have made the index's returns look significantly different. While the three stocks that left the index were each down over 25% year-to-date in 2024, here are the year-to-date returns of the replacement stocks in 2024:
<ul>
<li>Amazon: +46.6%</li>
<li>Nvidia: +179.8%</li>
<li>Sherwin-Williams: +11.8%</li>
</ul>
The Dow Jones Industrial Average will look significantly different in 2025 than in previous years, and more changes could be ahead for stocks that have underperformed in the index.
Did You Know?
<ul>
<li>Congress Is Making Huge Investments. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent123024">Get Tips On What They Bought And Sold Ahead Of The 2024 Election With Our Easy-to-Use Tool</a></li>
</ul>
Image created using artificial intelligence via Midjourney.

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INTC

MAGS

MSFT

NVDA

Dow Jones 2024 Scoreboard: Top 5 Winners, Losers — And How Amazon, Nvidia Could Reshape 2025 (CORRECTED)

Financial giants have made a conspicuous bullish move on Nike. Our analysis of options history for Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) revealed 12 unusual trades.
Delving into the details, we found 58% of traders were bullish, while 41% showed bearish tendencies. Out of all the trades we spotted, 3 were puts, with a value of $147,507, and 9 were calls, valued at $319,833.
<h3>Projected Price Targets</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $76.0 to $100.0 for Nike during the past quarter. 
<h3>Volume &amp; Open Interest Development</h3>
In today's trading context, the average open interest for options of Nike stands at 4755.38, with a total volume reaching 2,026.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in Nike, situated within the strike price corridor from $76.0 to $100.0, throughout the last 30 days.
<h3>Nike 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1735229729_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/31/25</td>
<td>$3.0</td>
<td>$2.89</td>
<td>$2.89</td>
<td>$76.00</td>
<td>$57.8K</td>
<td>101</td>
<td align="right">400</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$5.75</td>
<td>$5.6</td>
<td>$5.72</td>
<td>$80.00</td>
<td>$49.7K</td>
<td>4.6K</td>
<td align="right">87</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$7.45</td>
<td>$7.3</td>
<td>$7.3</td>
<td>$82.50</td>
<td>$48.9K</td>
<td>1.4K</td>
<td align="right">134</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$5.7</td>
<td>$5.6</td>
<td>$5.6</td>
<td>$80.00</td>
<td>$48.8K</td>
<td>4.6K</td>
<td align="right">174</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/15/27</td>
<td>$16.1</td>
<td>$15.0</td>
<td>$15.0</td>
<td>$77.50</td>
<td>$45.0K</td>
<td>4.8K</td>
<td align="right">30</td>
</tr>
</tbody>
</table>

<h3>About Nike</h3>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
In light of the recent options history for Nike, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Nike's Current Market Status</h3>
<ul>
<li>With a volume of 1,680,559, the price of NKE is up 0.27% at $77.0. </li>
<li>RSI indicators hint that the underlying stock is currently neutral between overbought and oversold.</li>
<li>Next earnings are expected to be released in 84 days.</li>
</ul>
<h3>What The Experts Say On Nike</h3>
In the last month, 5 experts released ratings on this stock with an average target price of $80.8.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; Consistent in their evaluation, an analyst from UBS keeps a Neutral rating on Nike with a target price of $73. 
&#x2A; Consistent in their evaluation, an analyst from Evercore ISI Group keeps a Outperform rating on Nike with a target price of $97. 
&#x2A; Consistent in their evaluation, an analyst from Barclays keeps a Equal-Weight rating on Nike with a target price of $70. 
&#x2A; An analyst from UBS has decided to maintain their Neutral rating on Nike, which currently sits at a price target of $80. 
&#x2A; In a cautious move, an analyst from Needham downgraded its rating to Buy, setting a price target of $84. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Nike, <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> gives you real-time options trades alerts.

Smart Money Is Betting Big In NKE Options

UBS analyst Jay Sole reiterates Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Neutral and maintains $73 price target.

Reiteration

UBS Reiterates Neutral on Nike, Maintains $73 Price Target

Throughout the last three months, 39 analysts have evaluated Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), offering a diverse set of opinions from bullish to bearish.
In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">11</td>
<td align="right">7</td>
<td align="right">21</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">6</td>
<td align="right">4</td>
<td align="right">9</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">4</td>
<td align="right">2</td>
<td align="right">10</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Insights from analysts' 12-month price targets are revealed, presenting an average target of $85.72, a high estimate of $110.00, and a low estimate of $70.00. Experiencing a 2.77% decline, the current average is now lower than the previous average price target of $88.16. 
<img src="https://www.benzinga.com/files/images/story/2024/1734976840_0.png" alt="price target chart" />
<h2>Deciphering Analyst Ratings: An In-Depth Analysis</h2>
The perception of Nike by financial experts is analyzed through recent analyst actions. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Jonathan Komp</td>
<td>Baird</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$105.00</td>
<td>$110.00</td>
</tr>
<tr>
<td>Jim Duffy</td>
<td>Stifel</td>
<td>Lowers</td>
<td>Hold</td>
<td>$75.00</td>
<td>$79.00</td>
</tr>
<tr>
<td>Joseph Civello</td>
<td>Truist Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$90.00</td>
<td>$97.00</td>
</tr>
<tr>
<td>Jay Sole</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$73.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Adrienne Yih</td>
<td>Barclays</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$70.00</td>
<td>$79.00</td>
</tr>
<tr>
<td>Ike Boruchow</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$90.00</td>
<td>$92.00</td>
</tr>
<tr>
<td>Alex Straton</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$74.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Krisztina Katai</td>
<td>Deutsche Bank</td>
<td>Raises</td>
<td>Buy</td>
<td>$84.00</td>
<td>$82.00</td>
</tr>
<tr>
<td>Lorraine Hutchinson</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$90.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Tom Nikic</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$84.00</td>
<td>$84.00</td>
</tr>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Market Perform</td>
<td>$80.00</td>
<td>$93.00</td>
</tr>
<tr>
<td>Ike Boruchow</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$92.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Michael Binetti</td>
<td>Evercore ISI Group</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$97.00</td>
<td>$105.00</td>
</tr>
<tr>
<td>Krisztina Katai</td>
<td>Deutsche Bank</td>
<td>Lowers</td>
<td>Buy</td>
<td>$82.00</td>
<td>$92.00</td>
</tr>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$93.00</td>
<td>$96.00</td>
</tr>
<tr>
<td>Alex Straton</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$80.00</td>
<td>$82.00</td>
</tr>
<tr>
<td>Adrienne Yih</td>
<td>Barclays</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$79.00</td>
<td>$81.00</td>
</tr>
<tr>
<td>Jay Sole</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$80.00</td>
<td>$82.00</td>
</tr>
<tr>
<td>Lorraine Hutchinson</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$95.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Matthew Boss</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$73.00</td>
<td>$77.00</td>
</tr>
<tr>
<td>Tom Nikic</td>
<td>Needham</td>
<td>Announces</td>
<td>Buy</td>
<td>$84.00</td>
<td>-</td>
</tr>
<tr>
<td>John Kernan</td>
<td>TD Cowen</td>
<td>Lowers</td>
<td>Hold</td>
<td>$73.00</td>
<td>$78.00</td>
</tr>
<tr>
<td>Piral Dadhania</td>
<td>RBC Capital</td>
<td>Lowers</td>
<td>Sector Perform</td>
<td>$80.00</td>
<td>$82.00</td>
</tr>
<tr>
<td>Joseph Civello</td>
<td>Truist Securities</td>
<td>Raises</td>
<td>Buy</td>
<td>$97.00</td>
<td>$83.00</td>
</tr>
<tr>
<td>Adrienne Yih</td>
<td>Barclays</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$81.00</td>
<td>$84.00</td>
</tr>
<tr>
<td>John Kernan</td>
<td>TD Cowen</td>
<td>Raises</td>
<td>Hold</td>
<td>$78.00</td>
<td>$71.00</td>
</tr>
<tr>
<td>Robert Drbul</td>
<td>Guggenheim</td>
<td>Lowers</td>
<td>Buy</td>
<td>$110.00</td>
<td>$115.00</td>
</tr>
<tr>
<td>Krisztina Katai</td>
<td>Deutsche Bank</td>
<td>Lowers</td>
<td>Buy</td>
<td>$92.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Matthew Boss</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$77.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$96.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Piral Dadhania</td>
<td>RBC Capital</td>
<td>Lowers</td>
<td>Sector Perform</td>
<td>$82.00</td>
<td>$85.00</td>
</tr>
<tr>
<td>Michael Binetti</td>
<td>Evercore ISI Group</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$105.00</td>
<td>$110.00</td>
</tr>
<tr>
<td>Jay Sole</td>
<td>UBS</td>
<td>Raises</td>
<td>Neutral</td>
<td>$82.00</td>
<td>$78.00</td>
</tr>
<tr>
<td>Joseph Civello</td>
<td>Truist Securities</td>
<td>Lowers</td>
<td>Hold</td>
<td>$83.00</td>
<td>$85.00</td>
</tr>
<tr>
<td>Lorraine Hutchinson</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$100.00</td>
<td>$104.00</td>
</tr>
<tr>
<td>Randal Konik</td>
<td>Jefferies</td>
<td>Raises</td>
<td>Hold</td>
<td>$85.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Joseph Civello</td>
<td>Truist Securities</td>
<td>Maintains</td>
<td>Hold</td>
<td>$85.00</td>
<td>$85.00</td>
</tr>
<tr>
<td>Alex Straton</td>
<td>Morgan Stanley</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$82.00</td>
<td>$79.00</td>
</tr>
<tr>
<td>Piral Dadhania</td>
<td>RBC Capital</td>
<td>Raises</td>
<td>Sector Perform</td>
<td>$85.00</td>
<td>$75.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Responding to changing market dynamics and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their response to recent developments related to Nike. This offers insight into analysts' perspectives on the current state of the company.</li>
<li>Rating: Gaining insights, analysts provide qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of Nike compared to the broader market.</li>
<li>Price Targets: Understanding forecasts, analysts offer estimates for Nike's future value. Examining the current and prior targets provides insight into analysts' changing expectations.</li>
</ul>
Understanding these analyst evaluations alongside key financial indicators can offer valuable insights into Nike's market standing. Stay informed and make well-considered decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/NKE/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on Nike analyst ratings.</a>
<h2>All You Need to Know About Nike</h2>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
<h3>Nike's Economic Impact: An Analysis</h3>
Market Capitalization Analysis: The company's market capitalization surpasses industry averages, showcasing a dominant size relative to peers and suggesting a strong market position.
Revenue Growth: Over the 3 months period, Nike showcased positive performance, achieving a revenue growth rate of 6.6% as of 30 November, 2024. This reflects a substantial increase in the company's top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Consumer Discretionary sector.
Net Margin: Nike's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 9.41% net margin, the company effectively manages costs and achieves strong profitability.
Return on Equity (ROE): Nike's ROE excels beyond industry benchmarks, reaching 8.31%. This signifies robust financial management and efficient use of shareholder equity capital.
Return on Assets (ROA): Nike's ROA stands out, surpassing industry averages. With an impressive ROA of 3.07%, the company demonstrates effective utilization of assets and strong financial performance.
Debt Management: With a high debt-to-equity ratio of 0.86, Nike faces challenges in effectively managing its debt levels, indicating potential financial strain.
<h2>Analyst Ratings: What Are They?</h2>
Within the domain of banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their work involves attending company conference calls and meetings, researching company financial statements, and communicating with insiders to publish "analyst ratings" for stocks. Analysts typically assess and rate each stock once per quarter.
Some analysts will also offer forecasts for metrics like growth estimates, earnings, and revenue to provide further guidance on stocks. Investors who use analyst ratings should note that this specialized advice comes from humans and may be subject to error.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;utm_source=benzinga-insights">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

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