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Nike

Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

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Descubre por qué insiders de Starbucks, Nike y otras empresas vendieron acciones recientemente. ¿Señal de alarma o movimiento estratégico?

Starbucks, Nike y otras 2 acciones que los insiders están vendiendo

Nike Inc

Analysts are weighing in with forecasts and expectations for Nike, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) <a href="https://www.benzinga.com/24/12/42507587/tesla-to-rally-around-18-here-are-10-top-analyst-forecasts-for-monday">ahead of its second-quarter financial report</a> due after Thursday's closing bell.
Expert Ideas: Wall Street and investors will be watching new Nike CEO Elliot Hill who assumed the position on Oct. 14 and will be hosting his first Nike earnings call on Thursday evening.&nbsp;
Telsey Advisory Group analyst Cristina Fernandez said the firm is looking to hear more about Nike's product innovation pipeline and changes in its distribution strategy, including a return to wholesale partners.&nbsp;
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The Nike brand will likely make a turnaround in the next year as Hill's changes and brand innovations play out, she said. &nbsp;
"Overall, Nike is in a period of transition and a return to growth could take a few quarters," Fernandez wrote.
The Telsey Advisory Group analyst maintained Nike with an Outperform, but lowered the price target from $96 to $93 ahead of earnings. 
Deutsche Bank analyst Krisztina Katai expects Nike's negative earnings revisions to end in fiscal 2025 and the company returning to growth in fiscal 2026. Katai said the firm is encouraged by a slate of new products, including Nike's new road running footwear line-up, and the company's wholesale rebuild.&nbsp;
Katai maintained Nike with a Buy rating and lowered the price target from $92 to $82.
More Analysts:&nbsp;
<ul>
<li>Evercore ISI Group analyst Michael Binetti maintained an Outperform rating and lowered the price target from $105 to $97 on Nike stock.&nbsp;</li>
<li>Wells Fargo analyst Ike Boruchow maintained Nike with an Overweight and lowered the price target from $95 to $92.</li>
</ul>
Nike will report its second-quarter <a href="https://www.benzinga.com/pressreleases/24/11/b42125520/nike-inc-announces-second-quarter-fiscal-2025-earnings-and-conference-call">financial results</a> after Thursday's closing bell and host a conference call to discuss the results at 5 p.m. ET the same day. According to data from <a href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw">Benzinga Pro</a>, the Street's consensus estimates are for earnings of 64 cents per share on revenue of $12.175 billion for Nike's second quarter.&nbsp;
Price Action: According to data from <a href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw">Benzinga Pro</a>, Nike shares are up % at $ at the time of publication Monday. 
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Image: Shutterstock&nbsp;

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Nike Needs A Turnaround After Q2 Results Are Released This Week: Will New CEO 'Just Do It?'

Wells Fargo analyst Ike Boruchow maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Overweight and lowers the price target from $95 to $92.

Price Target

Wells Fargo Maintains Overweight on Nike, Lowers Price Target to $92

Evercore ISI Group analyst Michael Binetti maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Outperform and lowers the price target from $105 to $97.

Evercore ISI Group Maintains Outperform on Nike, Lowers Price Target to $97

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Stifel raised the price target for Vertex Pharmaceuticals Incorporated (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VRTX#NASDAQ">VRTX</a>) from $490 to $494. Stifel analyst Paul Matteis maintained a Hold rating. Vertex Pharmaceuticals shares closed at $463.73 on Friday. See how other analysts view this stock.</li>
<li>Jefferies raised the price target for Bristol-Myers Squibb Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BMY#NYSE">BMY</a>) from $63 to $70. Jefferies analyst Akash Tewari upgraded the stock from Hold to Buy. Bristol-Myers Squibb shares closed at $55.78 on Friday. <a href="https://www.benzinga.com/quote/BMY/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Oppenheimer boosted the price target for Netflix, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) from $825 to $1,065. Oppenheimer analyst Jason Helfstein maintained an Outperform rating. Netflix shares closed at $918.87 on Friday. <a href="https://www.benzinga.com/quote/NFLX/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Morgan Stanley cut MKS Instruments, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MKSI#NASDAQ">MKSI</a>) price target from $155 to $150. Morgan Stanley analyst Joseph Moore maintained an Overweight rating. MKS Instruments shares settled at $112.55 on Friday. <a href="https://www.benzinga.com/quote/MKSI/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Loop Capital raised RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>) price target from $320 to $450. Loop Capital analyst Anthony Chukumba maintained a Hold rating. Walmart shares closed at $446.04 on Friday. <a href="https://www.benzinga.com/quote/RH/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Deutsche Bank cut NIKE, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) price target from $92 to $82. Deutsche Bank analyst Krisztina Katai maintained a Buy rating. NIKE shares closed at $77.25 on Friday.  <a href="https://www.benzinga.com/quote/NKE/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Rosenblatt raised The Walt Disney Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) price target from $122 to $135. Rosenblatt analyst Barton Crockett maintained a Buy rating. Disney shares closed at $113.34 on Friday. See how other analysts view this stock.</li>
<li>Mizuho cut the price target for Exxon Mobil Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XOM#NYSE">XOM</a>) from $137 to $134. Mizuho analyst Nitin Kumar maintained a Neutral rating. Exxon Mobil shares settled at $110.84 on Friday. <a href="https://www.benzinga.com/quote/XOM/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Mizuho raised CNX Resources Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CNX#NYSE">CNX</a>) price target from $33 to $38. Mizuho analyst Nitin Kumar downgraded the stock from Neutral to Underperform. CNX Resources shares closed at $37.79 on Friday. <a href="https://www.benzinga.com/quote/CNX/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Wedbush raised Tesla, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) price target from $400 to $515. Wedbush analyst Daniel Ives maintained an Outperform rating. Tesla shares closed at $436.23 on Friday. <a href="https://www.benzinga.com/quote/TSLA/analyst-ratings">See how other analysts view this stock</a>.</li>
</ul>
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Tesla To Rally Around 18%? Here Are 10 Top Analyst Forecasts For Monday

Deutsche Bank analyst Krisztina Katai maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Buy and lowers the price target from $92 to $82.

Deutsche Bank Maintains Buy on Nike, Lowers Price Target to $82

Telsey Advisory Group analyst Cristina Fernandez maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Outperform and lowers the price target from $96 to $93.

Telsey Advisory Group Maintains Outperform on Nike, Lowers Price Target to $93

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>12/13/24</td>
<td>$430.00</td>
<td>$42.3K</td>
<td>17.9K</td>
<td>154.4K</td>
</tr>
<tr>
<td>LVS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>12/27/24</td>
<td>$54.00</td>
<td>$42.1K</td>
<td>14</td>
<td>1.0K</td>
</tr>
<tr>
<td>PDD</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>07/18/25</td>
<td>$130.00</td>
<td>$576.0K</td>
<td>36</td>
<td>800</td>
</tr>
<tr>
<td>PENN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$22.50</td>
<td>$38.3K</td>
<td>3.2K</td>
<td>670</td>
</tr>
<tr>
<td>LEN</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>12/20/24</td>
<td>$145.00</td>
<td>$70.0K</td>
<td>2.2K</td>
<td>438</td>
</tr>
<tr>
<td>RH</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$400.00</td>
<td>$69.2K</td>
<td>830</td>
<td>423</td>
</tr>
<tr>
<td>DHI</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>02/21/25</td>
<td>$160.00</td>
<td>$176.8K</td>
<td>254</td>
<td>361</td>
</tr>
<tr>
<td>GME</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$125.00</td>
<td>$48.9K</td>
<td>4.1K</td>
<td>303</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>02/21/25</td>
<td>$80.00</td>
<td>$26.4K</td>
<td>2.4K</td>
<td>78</td>
</tr>
<tr>
<td>VAC</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$100.00</td>
<td>$43.0K</td>
<td>3.6K</td>
<td>73</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a call option sweep that happens to be bearish, is expiring today. Parties traded 252 contract(s) at a $430.00 strike. This particular call needed to be split into 7 different trades to become filled. The total cost received by the writing party (or parties) was $42.3K, with a price of $168.0 per contract. There were 17962 open contracts at this strike prior to today, and today 154470 contract(s) were bought and sold. 
• For LVS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LVS#NYSE">LVS</a>), we notice a call option trade that happens to be bullish, expiring in 14 day(s) on December 27, 2024. This event was a transfer of 340 contract(s) at a $54.00 strike. The total cost received by the writing party (or parties) was $42.1K, with a price of $124.0 per contract. There were 14 open contracts at this strike prior to today, and today 1010 contract(s) were bought and sold. 
• Regarding PDD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>), we observe a call option trade with bearish sentiment. It expires in 217 day(s) on July 18, 2025. Parties traded 800 contract(s) at a $130.00 strike. The total cost received by the writing party (or parties) was $576.0K, with a price of $720.0 per contract. There were 36 open contracts at this strike prior to today, and today 800 contract(s) were bought and sold. 
• For PENN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PENN#NASDAQ">PENN</a>), we notice a call option sweep that happens to be bullish, expiring in 125 day(s) on April 17, 2025. This event was a transfer of 201 contract(s) at a $22.50 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $38.3K, with a price of $191.0 per contract. There were 3259 open contracts at this strike prior to today, and today 670 contract(s) were bought and sold. 
• For LEN (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LEN#NYSE">LEN</a>), we notice a put option sweep that happens to be bearish, expiring in 7 day(s) on December 20, 2024. This event was a transfer of 369 contract(s) at a $145.00 strike. This particular put needed to be split into 46 different trades to become filled. The total cost received by the writing party (or parties) was $70.0K, with a price of $190.0 per contract. There were 2278 open contracts at this strike prior to today, and today 438 contract(s) were bought and sold. 
• For RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>), we notice a call option sweep that happens to be bearish, expiring in 35 day(s) on January 17, 2025. This event was a transfer of 14 contract(s) at a $400.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $69.2K, with a price of $4850.0 per contract. There were 830 open contracts at this strike prior to today, and today 423 contract(s) were bought and sold. 
• Regarding DHI (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DHI#NYSE">DHI</a>), we observe a call option sweep with bullish sentiment. It expires in 70 day(s) on February 21, 2025. Parties traded 340 contract(s) at a $160.00 strike. This particular call needed to be split into 38 different trades to become filled. The total cost received by the writing party (or parties) was $176.8K, with a price of $520.0 per contract. There were 254 open contracts at this strike prior to today, and today 361 contract(s) were bought and sold. 
• For GME (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GME#NYSE">GME</a>), we notice a put option trade that happens to be bearish, expiring in 399 day(s) on January 16, 2026. This event was a transfer of 5 contract(s) at a $125.00 strike. The total cost received by the writing party (or parties) was $48.9K, with a price of $9790.0 per contract. There were 4118 open contracts at this strike prior to today, and today 303 contract(s) were bought and sold. 
• For NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we notice a call option sweep that happens to be bearish, expiring in 70 day(s) on February 21, 2025. This event was a transfer of 67 contract(s) at a $80.00 strike. This particular call needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $26.4K, with a price of $395.0 per contract. There were 2472 open contracts at this strike prior to today, and today 78 contract(s) were bought and sold. 
• For VAC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VAC#NYSE">VAC</a>), we notice a call option trade that happens to be bearish, expiring in 125 day(s) on April 17, 2025. This event was a transfer of 73 contract(s) at a $100.00 strike. The total cost received by the writing party (or parties) was $43.0K, with a price of $590.0 per contract. There were 3667 open contracts at this strike prior to today, and today 73 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

Citigourp Global Markets 2% Protected Notes Linked To The Djia

PENN

10 Consumer Discretionary Stocks Whale Activity In Today's Session

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Barclays slashed the price target for The AES Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AES#NYSE">AES</a>) from $23 to $17. Barclays analyst Nicholas Campanella maintained an Overweight rating. AES shares closed at $13.41 on Thursday. See how other analysts view this stock.</li>
<li>Morgan Stanley raised the price target for RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>) from $310 to $435. Morgan Stanley analyst Simeon Gutman maintained an Equal-Weight rating. RH shares closed at $381.38 on Thursday. <a href="https://www.benzinga.com/quote/RH/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Rosenblatt boosted the price target for Ciena Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CIEN#NYSE">CIEN</a>) from $75 to $94. Rosenblatt analyst Mike Genovese maintained a Neutral rating. Ciena shares closed at $84.52 on Thursday. <a href="https://www.benzinga.com/quote/CIEN/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Morgan Stanley cut NIKE, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) price target from $82 to $80. Morgan Stanley analyst Alex Straton maintained an Equal-Weight rating. Nike shares settled at $77.96 on Thursday. <a href="https://www.benzinga.com/quote/NKE/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Tigress Financial raised Walmart Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) price target from $86 to $115. Tigress Financial analyst Ivan Feinseth maintained a Buy rating. Walmart shares closed at $93.88 on Thursday. <a href="https://www.benzinga.com/quote/WMT/analyst-ratings">See how other analysts view this stock.</a></li>
<li>JP Morgan cut D.R. Horton, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DHI#NYSE">DHI</a>) price target from $188 to $156. JP Morgan analyst Michael Rehaut downgraded the stock from Neutral to Underweight. D.R. Horton shares closed at $151.21 on Thursday.  <a href="https://www.benzinga.com/quote/DHI/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Stifel cut Editas Medicine, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EDIT#NASDAQ">EDIT</a>) price target from $11 to $3. Stifel analyst Dae Gon Ha downgraded the stock from Buy to Hold. Editas Medicine shares closed at $1.89 on Thursday. See how other analysts view this stock.</li>
<li>Deutsche Bank boosted the price target for Broadcom Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AVGO#NASDAQ">AVGO</a>) from $190 to $240. Deutsche Bank analyst Ross Seymore maintained a Buy rating. Broadcom shares settled at $180.66 on Thursday. <a href="https://www.benzinga.com/quote/AVGO/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>JP Morgan slashed Meritage Homes Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MTH#NYSE">MTH</a>) price target from $220 to $197. JP Morgan analyst Michael Rehaut downgraded the stock from Overweight to Neutral. Meritage Homes shares closed at $177.45 on Thursday. <a href="https://www.benzinga.com/quote/MTH/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Barclays raised Marriott Vacations Worldwide Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VAC#NYSE">VAC</a>) price target from $97 to $116. Barclays analyst Brandt Montour upgraded the stock from Equal-Weight to Overweight. Marriott Vacations shares closed at $94.85 on Thursday. <a href="https://www.benzinga.com/quote/MSFT/analyst-ratings">See how other analysts view this stock</a>.</li>
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Deep-pocketed investors have adopted a bearish approach towards Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in NKE usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 11 extraordinary options activities for Nike. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 27% leaning bullish and 72% bearish. Among these notable options, 3 are puts, totaling $138,830, and 8 are calls, amounting to $418,736.
<h3>Expected Price Movements</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $66.0 and $130.0 for Nike, spanning the last three months.
<h3>Insights into Volume &amp; Open Interest</h3>
In terms of liquidity and interest, the mean open interest for Nike options trades today is 3359.18 with a total volume of 846.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Nike's big money trades within a strike price range of $66.0 to $130.0 over the last 30 days.
<h3>Nike Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1734103081_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>02/21/25</td>
<td>$8.05</td>
<td>$7.95</td>
<td>$7.95</td>
<td>$72.50</td>
<td>$148.6K</td>
<td>92</td>
<td align="right">188</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$5.45</td>
<td>$5.4</td>
<td>$5.45</td>
<td>$80.00</td>
<td>$81.7K</td>
<td>16.6K</td>
<td align="right">200</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$4.15</td>
<td>$4.05</td>
<td>$4.05</td>
<td>$82.50</td>
<td>$64.3K</td>
<td>1.5K</td>
<td align="right">1</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$4.35</td>
<td>$4.1</td>
<td>$4.1</td>
<td>$77.50</td>
<td>$40.9K</td>
<td>2.4K</td>
<td align="right">102</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>12/20/24</td>
<td>$11.9</td>
<td>$11.85</td>
<td>$11.85</td>
<td>$66.00</td>
<td>$35.5K</td>
<td>1</td>
<td align="right">32</td>
</tr>
</tbody>
</table>

<h3>About Nike</h3>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
Having examined the options trading patterns of Nike, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
<h3>Nike's Current Market Status</h3>
<ul>
<li>Trading volume stands at 1,006,172, with NKE's price down by -1.01%, positioned at $77.17.</li>
<li>RSI indicators show the stock to be is currently neutral between overbought and oversold.</li>
<li>Earnings announcement expected in 6 days.</li>
</ul>
<h3>Professional Analyst Ratings for Nike</h3>
A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $81.4.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; Maintaining their stance, an analyst from B of A Securities continues to hold a Buy rating for Nike, targeting a price of $95. 
&#x2A; Consistent in their evaluation, an analyst from Morgan Stanley keeps a Equal-Weight rating on Nike with a target price of $80. 
&#x2A; Consistent in their evaluation, an analyst from Barclays keeps a Equal-Weight rating on Nike with a target price of $79. 
&#x2A; An analyst from JP Morgan has decided to maintain their Neutral rating on Nike, which currently sits at a price target of $73. 
&#x2A; Consistent in their evaluation, an analyst from UBS keeps a Neutral rating on Nike with a target price of $80. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Nike, <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> gives you real-time options trades alerts.

Unpacking the Latest Options Trading Trends in Nike

Morgan Stanley analyst Alex Straton maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Equal-Weight and lowers the price target from $82 to $80.

Morgan Stanley Maintains Equal-Weight on Nike, Lowers Price Target to $80

Barclays analyst Adrienne Yih maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Equal-Weight and lowers the price target from $81 to $79.

Barclays Maintains Equal-Weight on Nike, Lowers Price Target to $79

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>12/13/24</td>
<td>$420.00</td>
<td>$34.1K</td>
<td>41.2K</td>
<td>82.4K</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$85.00</td>
<td>$225.6K</td>
<td>17.6K</td>
<td>1.6K</td>
</tr>
<tr>
<td>RIVN</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$15.00</td>
<td>$52.1K</td>
<td>33.5K</td>
<td>1.3K</td>
</tr>
<tr>
<td>GME</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$20.00</td>
<td>$29.7K</td>
<td>17.3K</td>
<td>553</td>
</tr>
<tr>
<td>AMZN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$250.00</td>
<td>$53.7K</td>
<td>5.6K</td>
<td>337</td>
</tr>
<tr>
<td>LULU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$410.00</td>
<td>$30.0K</td>
<td>980</td>
<td>133</td>
</tr>
<tr>
<td>MGM</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>02/21/25</td>
<td>$36.00</td>
<td>$30.0K</td>
<td>139</td>
<td>128</td>
</tr>
<tr>
<td>SFIX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$2.50</td>
<td>$44.5K</td>
<td>562</td>
<td>107</td>
</tr>
<tr>
<td>DKNG</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>02/21/25</td>
<td>$42.00</td>
<td>$30.0K</td>
<td>952</td>
<td>99</td>
</tr>
<tr>
<td>RCL</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$270.00</td>
<td>$51.3K</td>
<td>109</td>
<td>34</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a call option sweep that happens to be bullish, expiring in 2 day(s) on December 13, 2024. This event was a transfer of 61 contract(s) at a $420.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $34.1K, with a price of $560.0 per contract. There were 41266 open contracts at this strike prior to today, and today 82471 contract(s) were bought and sold. 
• Regarding NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we observe a call option sweep with bearish sentiment. It expires in 37 day(s) on January 17, 2025. Parties traded 1139 contract(s) at a $85.00 strike. This particular call needed to be split into 55 different trades to become filled. The total cost received by the writing party (or parties) was $225.6K, with a price of $198.0 per contract. There were 17625 open contracts at this strike prior to today, and today 1629 contract(s) were bought and sold. 
• Regarding RIVN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIVN#NASDAQ">RIVN</a>), we observe a put option sweep with bullish sentiment. It expires in 37 day(s) on January 17, 2025. Parties traded 246 contract(s) at a $15.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $52.1K, with a price of $211.0 per contract. There were 33522 open contracts at this strike prior to today, and today 1341 contract(s) were bought and sold. 
• For GME (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GME#NYSE">GME</a>), we notice a call option trade that happens to be bullish, expiring in 37 day(s) on January 17, 2025. This event was a transfer of 30 contract(s) at a $20.00 strike. The total cost received by the writing party (or parties) was $29.7K, with a price of $990.0 per contract. There were 17300 open contracts at this strike prior to today, and today 553 contract(s) were bought and sold. 
• For AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we notice a call option sweep that happens to be bearish, expiring in 191 day(s) on June 20, 2025. This event was a transfer of 36 contract(s) at a $250.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $53.7K, with a price of $1493.0 per contract. There were 5632 open contracts at this strike prior to today, and today 337 contract(s) were bought and sold. 
• Regarding LULU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>), we observe a call option trade with bearish sentiment. It expires in 37 day(s) on January 17, 2025. Parties traded 20 contract(s) at a $410.00 strike. The total cost received by the writing party (or parties) was $30.0K, with a price of $1500.0 per contract. There were 980 open contracts at this strike prior to today, and today 133 contract(s) were bought and sold. 
• For MGM (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MGM#NYSE">MGM</a>), we notice a call option trade that happens to be neutral, expiring in 72 day(s) on February 21, 2025. This event was a transfer of 100 contract(s) at a $36.00 strike. The total cost received by the writing party (or parties) was $30.0K, with a price of $300.0 per contract. There were 139 open contracts at this strike prior to today, and today 128 contract(s) were bought and sold. 
• Regarding SFIX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SFIX#NASDAQ">SFIX</a>), we observe a call option trade with bearish sentiment. It expires in 401 day(s) on January 16, 2026. Parties traded 100 contract(s) at a $2.50 strike. The total cost received by the writing party (or parties) was $44.5K, with a price of $445.0 per contract. There were 562 open contracts at this strike prior to today, and today 107 contract(s) were bought and sold. 
• Regarding DKNG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DKNG#NASDAQ">DKNG</a>), we observe a call option trade with bullish sentiment. It expires in 72 day(s) on February 21, 2025. Parties traded 80 contract(s) at a $42.00 strike. The total cost received by the writing party (or parties) was $30.0K, with a price of $375.0 per contract. There were 952 open contracts at this strike prior to today, and today 99 contract(s) were bought and sold. 
• For RCL (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RCL#NYSE">RCL</a>), we notice a put option trade that happens to be bearish, expiring in 100 day(s) on March 21, 2025. This event was a transfer of 16 contract(s) at a $270.00 strike. The total cost received by the writing party (or parties) was $51.3K, with a price of $3210.0 per contract. There were 109 open contracts at this strike prior to today, and today 34 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

AMZN

DKNG

LULU

RIVN

SFIX

Nike, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) shares are <a target="_blank" href="https://www.benzinga.com/movers" rel="noreferrer noopener">trading higher on Wednesday.</a>
Today, the company declared a 10-year partnership extension with the National Football League (NFL).
Building on 12 years of successful collaboration, Nike will continue as the exclusive provider of uniforms, sideline, practice, and baselayer apparel for all 32 NFL teams.
This renewed agreement promises to elevate the partnership, focusing on innovation and supporting the evolving needs of NFL athletes.
The collaboration aims to drive growth, progress, and excellence across the sport by developing high-performance products tailored to the needs of elite players.
Nike said its commitment to innovation and player health and safety will be central, with plans to leverage Nike&#8217;s Sport Research Lab to enhance footwear safety and address lower extremity injuries.
This will not only improve the game at the professional level but also support the growth of football at all levels.
Also Read: <a target="_blank" href="https://www.benzinga.com/24/12/42440806/adobe-q4-earnings-preview-analyst-says-investors-may-be-missing-healthy-subscriber-growth" rel="noreferrer noopener">Adobe Q4 Earnings Preview: Analyst Says Investors May Be Missing Healthy Subscriber Growth</a>
Key initiatives include expanding the NFL&#8217;s global reach, fostering the next generation of athletes through grassroots, high school, and collegiate programs, and enhancing fan engagement.
Nike&#8217;s marketing and storytelling expertise will bring the sport&#8217;s most compelling narratives to life, connecting with fans in new ways.
NFL Commissioner Roger Goodell praised Nike as a strategic partner, emphasizing their invaluable role in growing football internationally and advancing player safety.
The 10-year extension underscores the strength of the Nike-NFL collaboration and its commitment to shaping the future of football, creating a safer and more inclusive sport for players worldwide.
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, NKE stock has lost over 33% in the past year. Investors can gain exposure to the stock via Brookstone Value Stock ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/BAMV#BATS">BAMV</a>).
Price Action: NKE shares are trading higher by 2.50% to $78.66 at last check Wednesday.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/10/41339153/adobe-stock-to-turn-from-laggard-to-leader-analysts-highlight-ai-monetization-oppor" target="_blank" rel="noreferrer noopener">Adobe Stock To Turn From Laggard To Leader, Analysts Highlight ‘AI Monetization Opportunities' From MAX Creativity Conference</a></li>
</ul>
Photo via Shutterstock.

Equities

Contracts

Movers

General

BAMV

Nike's NFL Partnership Gets Major Boost With 10-Year Deal, Stock Gains

<a href="https://www.sportsbusinessjournal.com/Articles/2024/12/11/nfl-nike-uniform-extension" title="https://www.sportsbusinessjournal.com/Articles/2024/12/11/nfl-nike-uniform-extension">https://www.sportsbusinessjournal.com/Articles/2024/12/11/nfl-nike-uniform-extension</a>

Nike And NFL Sign 10-Year Extension To Uniform Deal Starting In 2025; Agreement Includes International Promotion Of American Football And Research On Injury Prevention; Financial Terms Not Disclosed

<a href="https://www.bloomberg.com/news/articles/2024-12-10/adidas-headquarters-raided-in-years-long-tax-investigation?srnd=homepage-europe" title="https://www.bloomberg.com/news/articles/2024-12-10/adidas-headquarters-raided-in-years-long-tax-investigation?srnd=homepage-europe">https://www.bloomberg.com/news/articles/2024-12-10/adidas-headquarters-raided-in-years-long-tax-investigation?srnd=homepage-europe</a>

Legal

Global

ADDDF

ADDYY

'Adidas Headquarters Raided In Years-Long Tax Investigation' - Bloomberg News

UBS analyst Jay Sole maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Neutral and lowers the price target from $82 to $80.

UBS Maintains Neutral on Nike, Lowers Price Target to $80

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Below are some instances of options activity happening in the Consumer Discretionary sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>12/13/24</td>
<td>$390.00</td>
<td>$84.3K</td>
<td>37.2K</td>
<td>31.7K</td>
</tr>
<tr>
<td>PDD</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>12/20/24</td>
<td>$115.00</td>
<td>$35.4K</td>
<td>11.6K</td>
<td>11.3K</td>
</tr>
<tr>
<td>M</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$17.00</td>
<td>$25.7K</td>
<td>17.7K</td>
<td>9.5K</td>
</tr>
<tr>
<td>DKNG</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>12/20/24</td>
<td>$42.50</td>
<td>$49.4K</td>
<td>550</td>
<td>6.4K</td>
</tr>
<tr>
<td>JD</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$40.00</td>
<td>$40.1K</td>
<td>52.4K</td>
<td>6.3K</td>
</tr>
<tr>
<td>RIVN</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$17.50</td>
<td>$735.0K</td>
<td>12.1K</td>
<td>3.3K</td>
</tr>
<tr>
<td>ZK</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>12/20/24</td>
<td>$30.00</td>
<td>$144.8K</td>
<td>558</td>
<td>3.1K</td>
</tr>
<tr>
<td>QS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>02/21/25</td>
<td>$6.00</td>
<td>$28.0K</td>
<td>9.0K</td>
<td>3.0K</td>
</tr>
<tr>
<td>AMZN</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>01/17/25</td>
<td>$225.00</td>
<td>$25.2K</td>
<td>3.3K</td>
<td>2.9K</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$65.00</td>
<td>$134.7K</td>
<td>3.7K</td>
<td>552</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a call option sweep that happens to be bearish, expiring in 4 day(s) on December 13, 2024. This event was a transfer of 124 contract(s) at a $390.00 strike. This particular call needed to be split into 12 different trades to become filled. The total cost received by the writing party (or parties) was $84.3K, with a price of $681.0 per contract. There were 37253 open contracts at this strike prior to today, and today 31748 contract(s) were bought and sold. 
• Regarding PDD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>), we observe a call option sweep with bullish sentiment. It expires in 11 day(s) on December 20, 2024. Parties traded 78 contract(s) at a $115.00 strike. This particular call needed to be split into 7 different trades to become filled. The total cost received by the writing party (or parties) was $35.4K, with a price of $454.0 per contract. There were 11632 open contracts at this strike prior to today, and today 11357 contract(s) were bought and sold. 
• Regarding M (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>), we observe a call option trade with bearish sentiment. It expires in 39 day(s) on January 17, 2025. Parties traded 250 contract(s) at a $17.00 strike. The total cost received by the writing party (or parties) was $25.7K, with a price of $103.0 per contract. There were 17772 open contracts at this strike prior to today, and today 9547 contract(s) were bought and sold. 
• Regarding DKNG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DKNG#NASDAQ">DKNG</a>), we observe a put option sweep with bullish sentiment. It expires in 11 day(s) on December 20, 2024. Parties traded 504 contract(s) at a $42.50 strike. This particular put needed to be split into 39 different trades to become filled. The total cost received by the writing party (or parties) was $49.4K, with a price of $98.0 per contract. There were 550 open contracts at this strike prior to today, and today 6462 contract(s) were bought and sold. 
• For JD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JD#NASDAQ">JD</a>), we notice a call option sweep that happens to be bearish, expiring in 39 day(s) on January 17, 2025. This event was a transfer of 100 contract(s) at a $40.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $40.1K, with a price of $404.0 per contract. There were 52430 open contracts at this strike prior to today, and today 6326 contract(s) were bought and sold. 
• Regarding RIVN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIVN#NASDAQ">RIVN</a>), we observe a call option trade with bullish sentiment. It expires in 102 day(s) on March 21, 2025. Parties traded 5000 contract(s) at a $17.50 strike. The total cost received by the writing party (or parties) was $735.0K, with a price of $147.0 per contract. There were 12146 open contracts at this strike prior to today, and today 3316 contract(s) were bought and sold. 
• For ZK (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ZK#NYSE">ZK</a>), we notice a call option trade that happens to be neutral, expiring in 11 day(s) on December 20, 2024. This event was a transfer of 999 contract(s) at a $30.00 strike. The total cost received by the writing party (or parties) was $144.8K, with a price of $145.0 per contract. There were 558 open contracts at this strike prior to today, and today 3137 contract(s) were bought and sold. 
• Regarding QS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/QS#NYSE">QS</a>), we observe a call option trade with bullish sentiment. It expires in 74 day(s) on February 21, 2025. Parties traded 500 contract(s) at a $6.00 strike. The total cost received by the writing party (or parties) was $28.0K, with a price of $56.0 per contract. There were 9082 open contracts at this strike prior to today, and today 3008 contract(s) were bought and sold. 
• For AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we notice a put option trade that happens to be neutral, expiring in 39 day(s) on January 17, 2025. This event was a transfer of 50 contract(s) at a $225.00 strike. The total cost received by the writing party (or parties) was $25.2K, with a price of $505.0 per contract. There were 3399 open contracts at this strike prior to today, and today 2903 contract(s) were bought and sold. 
• Regarding NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we observe a put option trade with bullish sentiment. It expires in 284 day(s) on September 19, 2025. Parties traded 550 contract(s) at a $65.00 strike. The total cost received by the writing party (or parties) was $134.7K, with a price of $245.0 per contract. There were 3767 open contracts at this strike prior to today, and today 552 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Deep-pocketed investors have adopted a bearish approach towards Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in NKE usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 16 extraordinary options activities for Nike. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 37% leaning bullish and 43% bearish. Among these notable options, 3 are puts, totaling $187,556, and 13 are calls, amounting to $647,860.
<h3>Projected Price Targets</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $67.5 and $100.0 for Nike, spanning the last three months.
<h3>Analyzing Volume &amp; Open Interest</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Nike's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Nike's whale activity within a strike price range from $67.5 to $100.0 in the last 30 days. 
<h3>Nike Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1733512547_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>12/20/24</td>
<td>$2.02</td>
<td>$1.83</td>
<td>$2.0</td>
<td>$78.00</td>
<td>$101.0K</td>
<td>1.0K</td>
<td align="right">551</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$7.5</td>
<td>$7.35</td>
<td>$7.5</td>
<td>$75.00</td>
<td>$75.0K</td>
<td>9.0K</td>
<td align="right">301</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$7.2</td>
<td>$7.0</td>
<td>$7.16</td>
<td>$75.00</td>
<td>$71.9K</td>
<td>9.0K</td>
<td align="right">200</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>12/20/24</td>
<td>$3.35</td>
<td>$3.25</td>
<td>$3.3</td>
<td>$81.00</td>
<td>$71.2K</td>
<td>1.0K</td>
<td align="right">308</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$7.9</td>
<td>$7.6</td>
<td>$7.87</td>
<td>$75.00</td>
<td>$55.2K</td>
<td>9.0K</td>
<td align="right">405</td>
</tr>
</tbody>
</table>

<h3>About Nike</h3>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
Having examined the options trading patterns of Nike, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
<h3>Nike's Current Market Status</h3>
<ul>
<li>Trading volume stands at 7,335,567, with NKE's price up by 1.73%, positioned at $79.94.</li>
<li>RSI indicators show the stock to be may be approaching overbought.</li>
<li>Earnings announcement expected in 13 days.</li>
</ul>
<h3>Professional Analyst Ratings for Nike</h3>
In the last month, 5 experts released ratings on this stock with an average target price of $81.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; Maintaining their stance, an analyst from RBC Capital continues to hold a Sector Perform rating for Nike, targeting a price of $80. 
&#x2A; Maintaining their stance, an analyst from B of A Securities continues to hold a Buy rating for Nike, targeting a price of $95. 
&#x2A; Consistent in their evaluation, an analyst from JP Morgan keeps a Neutral rating on Nike with a target price of $73. 
&#x2A; In a cautious move, an analyst from Needham downgraded its rating to Buy, setting a price target of $84. 
&#x2A; An analyst from TD Cowen has decided to maintain their Hold rating on Nike, which currently sits at a price target of $73. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Nike, <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> gives you real-time options trades alerts.

Nike's Options: A Look at What the Big Money is Thinking

During the last three months, 34 analysts shared their evaluations of Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), revealing diverse outlooks from bullish to bearish.
The table below provides a snapshot of their recent ratings, showcasing how sentiments have evolved over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">8</td>
<td align="right">8</td>
<td align="right">18</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">5</td>
<td align="right">8</td>
<td align="right">15</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
The 12-month price targets, analyzed by analysts, offer insights with an average target of $89.79, a high estimate of $110.00, and a low estimate of $73.00. This upward trend is evident, with the current average reflecting a 0.51% increase from the previous average price target of $89.33.
<img src="https://www.benzinga.com/files/images/story/2024/1733428859_0.png" alt="price target chart" />
<h2>Decoding Analyst Ratings: A Detailed Look</h2>
In examining recent analyst actions, we gain insights into how financial experts perceive Nike. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Lorraine Hutchinson</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$95.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Matthew Boss</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$73.00</td>
<td>$77.00</td>
</tr>
<tr>
<td>Tom Nikic</td>
<td>Needham</td>
<td>Announces</td>
<td>Buy</td>
<td>$84.00</td>
<td>-</td>
</tr>
<tr>
<td>John Kernan</td>
<td>TD Cowen</td>
<td>Lowers</td>
<td>Hold</td>
<td>$73.00</td>
<td>$78.00</td>
</tr>
<tr>
<td>Piral Dadhania</td>
<td>RBC Capital</td>
<td>Lowers</td>
<td>Sector Perform</td>
<td>$80.00</td>
<td>$82.00</td>
</tr>
<tr>
<td>Joseph Civello</td>
<td>Truist Securities</td>
<td>Raises</td>
<td>Buy</td>
<td>$97.00</td>
<td>$83.00</td>
</tr>
<tr>
<td>Adrienne Yih</td>
<td>Barclays</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$81.00</td>
<td>$84.00</td>
</tr>
<tr>
<td>John Kernan</td>
<td>TD Cowen</td>
<td>Raises</td>
<td>Hold</td>
<td>$78.00</td>
<td>$71.00</td>
</tr>
<tr>
<td>Robert Drbul</td>
<td>Guggenheim</td>
<td>Lowers</td>
<td>Buy</td>
<td>$110.00</td>
<td>$115.00</td>
</tr>
<tr>
<td>Krisztina Katai</td>
<td>Deutsche Bank</td>
<td>Lowers</td>
<td>Buy</td>
<td>$92.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Matthew Boss</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$77.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$96.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Piral Dadhania</td>
<td>RBC Capital</td>
<td>Lowers</td>
<td>Sector Perform</td>
<td>$82.00</td>
<td>$85.00</td>
</tr>
<tr>
<td>Michael Binetti</td>
<td>Evercore ISI Group</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$105.00</td>
<td>$110.00</td>
</tr>
<tr>
<td>Jay Sole</td>
<td>UBS</td>
<td>Raises</td>
<td>Neutral</td>
<td>$82.00</td>
<td>$78.00</td>
</tr>
<tr>
<td>Joseph Civello</td>
<td>Truist Securities</td>
<td>Lowers</td>
<td>Hold</td>
<td>$83.00</td>
<td>$85.00</td>
</tr>
<tr>
<td>Lorraine Hutchinson</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$100.00</td>
<td>$104.00</td>
</tr>
<tr>
<td>Randal Konik</td>
<td>Jefferies</td>
<td>Raises</td>
<td>Hold</td>
<td>$85.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Joseph Civello</td>
<td>Truist Securities</td>
<td>Maintains</td>
<td>Hold</td>
<td>$85.00</td>
<td>$85.00</td>
</tr>
<tr>
<td>Alex Straton</td>
<td>Morgan Stanley</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$82.00</td>
<td>$79.00</td>
</tr>
<tr>
<td>Piral Dadhania</td>
<td>RBC Capital</td>
<td>Raises</td>
<td>Sector Perform</td>
<td>$85.00</td>
<td>$75.00</td>
</tr>
<tr>
<td>Lorraine Hutchinson</td>
<td>B of A Securities</td>
<td>Maintains</td>
<td>Buy</td>
<td>$104.00</td>
<td>$104.00</td>
</tr>
<tr>
<td>Matthew Boss</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$80.00</td>
<td>$83.00</td>
</tr>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$100.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Anna Andreeva</td>
<td>Piper Sandler</td>
<td>Maintains</td>
<td>Neutral</td>
<td>$80.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$100.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Joseph Civello</td>
<td>Truist Securities</td>
<td>Raises</td>
<td>Hold</td>
<td>$85.00</td>
<td>$81.00</td>
</tr>
<tr>
<td>Ike Boruchow</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Overweight</td>
<td>$95.00</td>
<td>$86.00</td>
</tr>
<tr>
<td>Alex Straton</td>
<td>Morgan Stanley</td>
<td>Maintains</td>
<td>Equal-Weight</td>
<td>$79.00</td>
<td>$79.00</td>
</tr>
<tr>
<td>Michael Binetti</td>
<td>Evercore ISI Group</td>
<td>Raises</td>
<td>Outperform</td>
<td>$110.00</td>
<td>$105.00</td>
</tr>
<tr>
<td>Krisztina Katai</td>
<td>Deutsche Bank</td>
<td>Maintains</td>
<td>Buy</td>
<td>$92.00</td>
<td>$92.00</td>
</tr>
<tr>
<td>Jonathan Komp</td>
<td>Baird</td>
<td>Raises</td>
<td>Outperform</td>
<td>$110.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Aneesha Sherman</td>
<td>Bernstein</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$109.00</td>
<td>$112.00</td>
</tr>
<tr>
<td>Adrienne Yih</td>
<td>Barclays</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$84.00</td>
<td>$80.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Nike. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Analysts assign qualitative assessments to stocks, ranging from 'Outperform' to 'Underperform'. These ratings convey the analysts' expectations for the relative performance of Nike compared to the broader market.</li>
<li>Price Targets: Gaining insights, analysts provide estimates for the future value of Nike's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
Assessing these analyst evaluations alongside crucial financial indicators can provide a comprehensive overview of Nike's market position. Stay informed and make well-judged decisions with the assistance of our Ratings Table.
<a href="https://www.benzinga.com/quote/NKE/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on Nike analyst ratings.</a>
<h2>About Nike</h2>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
<h3>Breaking Down Nike's Financial Performance</h3>
Market Capitalization: Boasting an elevated market capitalization, the company surpasses industry averages. This signals substantial size and strong market recognition.
Decline in Revenue: Over the 3 months period, Nike faced challenges, resulting in a decline of approximately -10.43% in revenue growth as of 31 August, 2024. This signifies a reduction in the company's top-line earnings. As compared to competitors, the company encountered difficulties, with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Net Margin: Nike's net margin excels beyond industry benchmarks, reaching 9.07%. This signifies efficient cost management and strong financial health.
Return on Equity (ROE): Nike's ROE excels beyond industry benchmarks, reaching 7.41%. This signifies robust financial management and efficient use of shareholder equity capital.
Return on Assets (ROA): Nike's ROA surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 2.77% ROA, the company effectively utilizes its assets for optimal returns.
Debt Management: Nike's debt-to-equity ratio is notably higher than the industry average. With a ratio of 0.87, the company relies more heavily on borrowed funds, indicating a higher level of financial risk.
<h2>What Are Analyst Ratings?</h2>
Within the domain of banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their work involves attending company conference calls and meetings, researching company financial statements, and communicating with insiders to publish "analyst ratings" for stocks. Analysts typically assess and rate each stock once per quarter.
Some analysts also offer predictions for helpful metrics such as earnings, revenue, and growth estimates to provide further guidance as to what to do with certain tickers. It is important to keep in mind that while stock and sector analysts are specialists, they are also human and can only forecast their beliefs to traders.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;utm_source=benzinga-insights">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Deep Dive Into Nike Stock: Analyst Perspectives (34 Ratings)

B of A Securities analyst Lorraine Hutchinson maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Buy and lowers the price target from $100 to $95.

B of A Securities Maintains Buy on Nike, Lowers Price Target to $95

Nike (NKE – Research Report), the Consumer Cyclical sector company, was revisited by a Wall Street analyst today. Analyst Krisztina Katai from Deut...

Nike's Strategic Rebound: A Buy Rating Amid Leadership Transition and Growth Potential

Deutsche Bank analyst Krisztina Katai lowered the firm's price target on Nike (NKE) to $82 from $92 and keeps a Buy rating on the shares. The compa...

Nike price target lowered to $82 from $92 at Deutsche Bank

Evercore ISI analyst Michael Binetti lowered the firm's price target on Nike (NKE) to $97 from $105 and keeps an Outperform rating on the shares. T...

Nike price target lowered to $97 from $105 at Evercore ISI

In a report released today, Michael Binetti from Evercore ISI maintained a Buy rating on Nike (NKE – Research Report), with a price target of $97.0...

Nike (NKE) Gets a Buy from Evercore ISI

Telsey Advisory analyst Joe Feldman maintained a Buy rating on Nike (NKE – Research Report) today and set a price target of $93.00. The company's s...

Telsey Advisory Sticks to Their Buy Rating for Nike (NKE)

Telsey Advisory lowered the firm's price target on Nike (NKE) to $93 from $96 and keeps an Outperform rating on the shares. The firm believes new C...

Nike price target lowered to $93 from $96 at Telsey Advisory

Nike's Q2 Earnings: I Expect The Margin Hit Will Be More Than 150bps

What can FedEX and Nike tell investors about the state of the consumer

There's a lot to be optimistic about in the Consumer Cyclical sector as 2 analysts just weighed in on AUTO1 Group SE (ATOGF – Research Report) and ...

Analysts Offer Insights on Consumer Cyclical Companies: AUTO1 Group SE (OtherATOGF) and Nike (NKE)

Goldman Sachs keeps a Buy rating and $66 price target on Academy Sports (ASO) after hosting a non-deal roadshow with its CEO and CFO earlier today....

Academy Sports' quarter-to-date trends improving, says Goldman Sachs

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Press Releases

NIKE, Inc. Reports Fiscal 2025 First Quarter Results

Nike Names Tom Peddie as VP, GM of North America Geography

NIKE, Inc. Signs Historic Partnership Extension With NBA, WNBA and NBA G League Through 2037

Fintech

Frost & Sullivan Release the "2024 Global Blockchain Hardware Industry White Paper", Analyzing the Development and Future Opportunities of the Global Blockchain Hardware Market

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