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Nike

Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

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Descubre por qué insiders de Starbucks, Nike y otras empresas vendieron acciones recientemente. ¿Señal de alarma o movimiento estratégico?

Starbucks, Nike y otras 2 acciones que los insiders están vendiendo

Nike Inc

NIKE CL B ORD

Apparel company Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) will report first-quarter financial results Tuesday on the heels of recently naming a new CEO. Shares could be volatile after<a href="https://www.benzinga.com/earnings"> the earnings report.</a>
Earnings Estimates: Analysts expect the company to report first-quarter revenue of $11.64 billion, down from $12.94 billion in last year's first quarter, according to data<a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent093024&amp;t=be2bearmibe3na1"> from Benzinga Pro.</a>
The company has missed revenue estimates from analysts in three of the last four quarters but beaten estimates in seven of the last 10 quarters overall.
Analysts expect the company to report first-quarter earnings per share of 52 cents, down from 94 cents in last year's first quarter. The company has beaten analyst estimates for earnings per share in four straight quarters and nine of the last 10 quarters overall.
Read Also: <a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/09/40964381/nike-ceo-announcement-icing-on-the-cake-for-bulls-8-analysts-react-to-elliot-hills-">Nike CEO Announcement &#8216;Icing On The Cake&#8217; For Bulls: 8 Analysts React To Elliot Hill&#8217;s Ascension</a>
What Analysts Are Saying: With the announcement that Elliot Hill is <a href="https://www.benzinga.com/news/24/09/40948580/nike-stock-jumps-9-after-the-bell-ceo-set-to-retire">returning to the company</a> and will be the new CEO, analysts have been raising their price targets.
Jefferies analyst Randal Konik maintained a Hold rating and raised the price target for Nike from $80 to $85 ahead of the earnings report.
"We believe investor expectations for F1Q are fairly low, as foot/web traffic data has remained soft and competitors continue to gain share," Konik said.
The analyst said there's "not much to get excited about yet" for Nike, but the incoming CEO will change things.
Hill's impact may not be felt until fiscal 2026, the analyst cautioned.
"Therefore, NKE shares are in ‘no man's land' and likely remain range-bound for a number of quarters."
Hill re-joining Nike is a positive development, the analyst added, with the change potentially improving culture and the company's wholesale channel.
"However, we are wary of ongoing challenges he will face."
One of the biggest catalysts for Nike is coming with an analyst day in November. The analyst said the analyst day, the company's first in seven years, could be pushed out with the change.
In the earnings report, Nike is likely to talk about the new Air Max and could also highlight upcoming products, the analyst added.
"While Nike is beginning a new multi-year product innovation cycle in 2H24, we foresee headwinds as the company works to control its current product assortment and wholesale partnerships."
Stifel analyst Jim Duffy recently maintained a Hold rating with a $79 price target.
The analyst said bringing back a long-time Nike insider should be viewed as a positive.
&#8220;Recent underperformance is a direct result of losing focus on what has made Nike great for so many years,&#8221; Duffy said. &#8220;Under Mr. Hill&#8217;s leadership, we hope to see a revitalization of the Nike culture and a renaissance in innovation and design.&#8221;
The analyst warns that changing CEOs can reset financial forecasts, trigger periods of product revitalization and potentially lead to additional management changes.
Key Items to Watch: While all the talk about Nike will be on the incoming CEO, the company likely won't share much new information about this leadership change before the move happens in mid-October.
Instead, investors will likely focus on the top- and bottom-line numbers with recent quarters showing strength in earnings per share and weakness in revenue versus Street estimates.
One of the biggest focuses from investors and analysts outside of the new CEO will likely be on the regional results. The fourth-quarter results showed strength in China and weakness in North America.
NKE Price Action: Nike stock was down 1.16% to $88.40 at market close on Monday versus a 52-week trading range of $70.75 to $123.39. Nike stock is down 17% year-to-date in 2024.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/news/24/09/40957353/nikes-new-ceo-elliott-hill-to-focus-on-repairing-retailer-relations">Nike&#8217;s New CEO Elliott Hill To Focus On Repairing Retailer Relations</a></li>
</ul>
Photo: Shutterstock

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Nike Q1 Earnings Preview: China, North America In Focus, Analyst Says 'Not Much To Get Excited About Yet' With CEO Change

Deep-pocketed investors have adopted a bullish approach towards Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in NKE usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 35 extraordinary options activities for Nike. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 57% leaning bullish and 34% bearish. Among these notable options, 20 are puts, totaling $1,045,808, and 15 are calls, amounting to $819,701.
<h3>Expected Price Movements</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $60.0 to $125.0 for Nike over the recent three months. 
<h3>Analyzing Volume &amp; Open Interest</h3>
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Nike's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Nike's substantial trades, within a strike price spectrum from $60.0 to $125.0 over the preceding 30 days.
<h3>Nike 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1727725540_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$13.55</td>
<td>$13.4</td>
<td>$13.55</td>
<td>$80.00</td>
<td>$135.5K</td>
<td>3.3K</td>
<td>202</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>12/20/24</td>
<td>$11.2</td>
<td>$11.1</td>
<td>$11.1</td>
<td>$80.00</td>
<td>$121.0K</td>
<td>3.0K</td>
<td>5</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>12/20/24</td>
<td>$15.25</td>
<td>$15.15</td>
<td>$15.25</td>
<td>$75.00</td>
<td>$106.7K</td>
<td>4.8K</td>
<td>72</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$3.3</td>
<td>$3.25</td>
<td>$3.25</td>
<td>$82.50</td>
<td>$102.7K</td>
<td>5.5K</td>
<td>1.0K</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>10/18/24</td>
<td>$5.3</td>
<td>$5.2</td>
<td>$5.2</td>
<td>$92.00</td>
<td>$101.9K</td>
<td>2.1K</td>
<td>200</td>
</tr>
</tbody>
</table>

<h3>About Nike</h3>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
In light of the recent options history for Nike, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Current Position of Nike</h3>
<ul>
<li>Trading volume stands at 8,685,908, with NKE's price down by -1.39%, positioned at $88.19.</li>
<li>RSI indicators show the stock to be may be approaching overbought.</li>
<li>Earnings announcement expected in 1 days.</li>
</ul>
<h3>Professional Analyst Ratings for Nike</h3>
Over the past month, 5 industry analysts have shared their insights on this stock, proposing an average target price of $95.8.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; Consistent in their evaluation, an analyst from Bernstein keeps a Outperform rating on Nike with a target price of $109. 
&#x2A; An analyst from Evercore ISI Group persists with their Outperform rating on Nike, maintaining a target price of $110. 
&#x2A; An analyst from JP Morgan persists with their Neutral rating on Nike, maintaining a target price of $80. 
&#x2A; An analyst from Piper Sandler has revised its rating downward to Neutral, adjusting the price target to $80. 
&#x2A; Consistent in their evaluation, an analyst from Telsey Advisory Group keeps a Outperform rating on Nike with a target price of $100. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Nike with <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> for real-time alerts.

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Decoding Nike's Options Activity: What's the Big Picture?

Jefferies analyst Randal Konik maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Hold and raises the price target from $80 to $85.

Jefferies Maintains Hold on Nike, Raises Price Target to $85

UAE President Sheikh Mohamed bin Zayed al-Nahyan will meet President Joe Biden in Washington on Monday. The discussion will focus on artificial intelligence cooperation as the UAE seeks easier access to <a href="https://www.benzinga.com/news/24/09/40980215/joe-biden-set-to-welcome-uae-president-for-talks-on-ai-cooperation-during-sheikh-mohamed-bin-zayed-a" target="_blank" rel="noreferrer noopener">advanced U.S.-made technology</a>.
ChatGPT maker&nbsp;OpenAI&nbsp;has pitched President Biden‘s administration for the expansion of data centers that consume the equivalent amount of&nbsp;energy <a target="_blank" href="https://www.benzinga.com/news/24/09/41020113/sam-altmans-openai-pushes-biden-administration-for-massive-5gw-data-centers-equivalent-to-output-of" rel="noreferrer noopener">to power three million households</a>.
The Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) has announced a strike against League of Legends after accusing Formosa Interactive of attempting to undermine the <a target="_blank" href="https://www.benzinga.com/general/gaming/24/09/41035114/sag-aftra-strikes-league-of-legends-contractor-riot-games-responds-lol-has-nothing-to-do-with-the-" rel="noreferrer noopener">ongoing&nbsp;video game industry strike</a>.
Gaming, Streaming Platform &amp; Music
Sony Group Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SONY#NYSE">SONY</a>) celebrates PlayStation&#8217;s 30th anniversary with limited-edition PS5 consoles and accessories, inspired by the 1994 original. Pre-orders for the 30th Anniversary PS5 Slim bundle and <a target="_blank" href="https://www.benzinga.com/general/gaming/24/09/40985116/playstation-30th-anniversary-ps5-slim-bundle-price-revealed-heres-what-itll-cost-you" rel="noreferrer noopener">DualSense controller open on September 26</a>.
Sony announced the PlayStation Plus lineup for October 2024, featuring WWE 2K24, <a target="_blank" href="https://www.benzinga.com/general/gaming/24/09/41030256/playstation-plus-october-lineup-revealed-wwe-2k24-dead-space-more" rel="noreferrer noopener">Dead Space Remake, and more</a>.
Minecraft players are recreating New York City on a 1:1 scale, including iconic landmarks like the Brooklyn Bridge and Battery Park. The build is 68% complete, with thousands of contributors and <a target="_blank" href="https://www.benzinga.com/general/gaming/24/09/40990487/minecraft-players-bring-new-york-city-to-life-check-out-stunning-images-of-digital-replica" rel="noreferrer noopener">room for more to join the project</a>.
Ubisoft admitted Star Wars Outlaws underperformed, prompting a delay for Assassin's Creed Shadows<a target="_blank" href="https://www.benzinga.com/general/gaming/24/09/41053665/ubisoft-faces-challenges-star-wars-outlaws-sales-struggles-assassins-creed-shadows-delay-employee-" rel="noreferrer noopener"> and a shift in its release strategy</a>.
Canadian game developer&nbsp;SkyBox&nbsp;Labs has laid off 25 employees,&nbsp;citing &#8220;unprecedented challenges&#8221; despite its success <a target="_blank" href="https://www.benzinga.com/general/gaming/24/09/41012154/netease-owned-skybox-labs-slashes-workforce-due-to-unprecedented-challenges" rel="noreferrer noopener">with titles like Halo Infinite and Minecraft</a>.
Steam set a new record with 38,366,479 concurrent players, driven by titles like Black Myth: Wukong. With Call of Duty: Black Ops 6 launching next month, reaching 40 million <a target="_blank" href="https://www.benzinga.com/general/gaming/24/09/40986379/how-steam-reached-38-million-concurrent-players-a-new-milestone" rel="noreferrer noopener">concurrent players seems within reach</a>.
Spotify Technology S.A. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPOT#NYSE">SPOT</a>) expands its AI Playlist beta to U.S., Canada and elsewhere, allowing Premium users to create custom <a target="_blank" href="https://www.benzinga.com/general/entertainment/24/09/41009103/spotifys-ai-playlist-now-available-in-us-other-countries-heres-how-it-works" rel="noreferrer noopener">playlists via text descriptions</a>.
Read: <a target="_blank" href="https://www.benzinga.com/24/09/41017755/iphone-16-pro-max-camera-fails-to-top-the-global-rankings-chart-huawei-rules-the-roost" rel="noreferrer noopener">iPhone 16 Pro Max Camera Fails To Top The Global Rankings Chart, Huawei Rules The Roost</a>
Tech YouTuber&nbsp;Marques Brownlee, popularly known as&nbsp;MKBHD,&nbsp;has reviewed the&nbsp;iPhone 16&nbsp;and&nbsp;iPhone 16 Pro&nbsp;models launched by Apple. He also announced<a target="_blank" href="https://www.benzinga.com/news/24/09/40998105/marques-brownlee-reviews-apples-iphone-16-and-launches-new-app-this-is-the-most-unfinished-ive-ever" rel="noreferrer noopener"> the launch of his new app,&nbsp;</a><a target="_blank" href="https://www.benzinga.com/news/24/09/40998105/marques-brownlee-reviews-apples-iphone-16-and-launches-new-app-this-is-the-most-unfinished-ive-ever" rel="noreferrer noopener">Panels</a>.
Brownlee responded&nbsp;to the&nbsp;criticism surrounding&nbsp;his newly launched wallpaper app,&nbsp;Panels, related to pricing<a target="_blank" href="https://www.benzinga.com/news/24/09/41020589/tech-youtuber-mkbhd-responds-after-facing-massive-backlash-over-his-new-12-a-month-wallpaper-app" rel="noreferrer noopener"> and "excessive data disclosures."</a>
X, formerly known as&nbsp;Twitter, has published its initial transparency report on Wednesday since&nbsp;Elon Musk&nbsp;took over the company. The report highlights content moderation actions taken in the first half of the year. X <a target="_blank" href="https://www.benzinga.com/news/24/09/41042433/elon-musks-x-suspends-5-3m-accounts-flags-10-6m-posts-in-first-transparency-report-amid-user-and-adv" rel="noreferrer noopener">suspended nearly 5.3 million accounts</a>.
Smartphone &amp; Technology
Apple Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NYSE">AAPL</a>) has discontinued the&nbsp;iPhone 15 Pro,&nbsp;iPhone&nbsp;15 Pro Max, and&nbsp;iPhone 13&nbsp;models, along with other products,&nbsp;<a target="_blank" href="https://www.benzinga.com/news/24/09/40974511/iphone-15-pro-models-and-iphone-13-discontinued-by-apple-heres-why" rel="noreferrer noopener">as part of its annual&nbsp;product streamlining</a>.
Related: <a target="_blank" href="https://www.benzinga.com/news/24/09/40975696/are-big-iphone-overhauls-a-thing-of-the-past-apple-shifts-focus-to-software-upgrades-in-new-smartpho" rel="noreferrer noopener">Are Big iPhone Overhauls A Thing Of The Past? Apple Shifts Focus To Software Upgrades In New Smartphone Lineup As Major Redesigns Take Backseat</a>
Meta Platforms, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) is gearing up to&nbsp;announce that its AI chatbot&nbsp;will reportedly be able to mimic the voices of celebrities such <a target="_blank" href="https://www.benzinga.com/news/24/09/40996713/metas-ai-chatbot-to-mimic-voices-of-celebrities-like-judi-dench-and-john-cena-heres-what-mark-zucker" rel="noreferrer noopener">as</a><a target="_blank" href="https://www.benzinga.com/news/24/09/40996713/metas-ai-chatbot-to-mimic-voices-of-celebrities-like-judi-dench-and-john-cena-heres-what-mark-zucker" rel="noreferrer noopener">&nbsp;Judi Dench</a><a target="_blank" href="https://www.benzinga.com/news/24/09/40996713/metas-ai-chatbot-to-mimic-voices-of-celebrities-like-judi-dench-and-john-cena-heres-what-mark-zucker" rel="noreferrer noopener">,&nbsp;</a><a target="_blank" href="https://www.benzinga.com/news/24/09/40996713/metas-ai-chatbot-to-mimic-voices-of-celebrities-like-judi-dench-and-john-cena-heres-what-mark-zucker" rel="noreferrer noopener">John Cena</a><a target="_blank" href="https://www.benzinga.com/news/24/09/40996713/metas-ai-chatbot-to-mimic-voices-of-celebrities-like-judi-dench-and-john-cena-heres-what-mark-zucker" rel="noreferrer noopener">, and others</a>.
Read: <a target="_blank" href="https://www.benzinga.com/analyst-ratings/analyst-color/24/09/41046013/metas-ai-breakthroughs-dominate-connect-event-as-analyst-highlights-affordable-mixe" rel="noreferrer noopener">Meta&#8217;s AI Breakthroughs Dominate Connect Event As Analyst Highlights Affordable Mixed-Reality Push</a>
Meta CEO&nbsp;Mark Zuckerberg&nbsp;has reportedly moved his political ideologies from activism to regret, <a target="_blank" href="https://www.benzinga.com/news/24/09/41019754/mark-zuckerberg-has-given-up-on-politics-after-a-barrage-of-backlash-against-meta-and-himself-heres" rel="noreferrer noopener">leaning towards classic liberalism</a>.
Meta introduces its new prototype holographic AR glasses called &#8220;Orion.&#8221;
The newest version of Meta&#8217;s Quest VR headset <a target="_blank" href="https://www.benzinga.com/news/24/09/41032461/meta-unveils-new-ai-features-quest-3s-llama-3-2-holographic-orion-glasses-at-connect-2024-we-are-get" rel="noreferrer noopener">will come packed with features for $299.99</a>.
Meta unveiled a new AI-powered translation tool to redefine the way users interact with&nbsp;<a target="_blank" href="https://www.benzinga.com/news/24/09/41040344/from-lip-syncing-to-dubbing-mark-zuckerberg-led-metas-new-ai-translation-tool-for-instagram-and-face" rel="noreferrer noopener">Instagram</a><a target="_blank" href="https://www.benzinga.com/news/24/09/41040344/from-lip-syncing-to-dubbing-mark-zuckerberg-led-metas-new-ai-translation-tool-for-instagram-and-face" rel="noreferrer noopener">&nbsp;and&nbsp;</a><a target="_blank" href="https://www.benzinga.com/news/24/09/41040344/from-lip-syncing-to-dubbing-mark-zuckerberg-led-metas-new-ai-translation-tool-for-instagram-and-face" rel="noreferrer noopener">Facebook Reels</a>.
Related: <a target="_blank" href="https://www.benzinga.com/news/24/09/41054106/meta-analysts-highlight-ai-vr-advances-see-growth-pushing-it-toward-apple-like-valuation" rel="noreferrer noopener">Meta Analysts Highlight AI, VR Advances, See Growth Pushing It Toward Apple-Like Valuation</a>
An executive from the cybersecurity firm&nbsp;CrowdStrike Holdings Inc.&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRWD#NASDAQ">CRWD</a>) faced questioning from House lawmakers regarding a global <a target="_blank" href="https://www.benzinga.com/news/24/09/41016947/crowdstrike-executive-struck-by-regret-in-house-hearing-says-company-determined-to-prevent-instances" rel="noreferrer noopener">technology&nbsp;outage that occurred in July.</a>
Google&nbsp;by&nbsp;Alphabet Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) lodged a complaint with the European Commission on Wednesday, alleging&nbsp;Microsoft Corp.&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>) of anti-competitive <a target="_blank" href="https://www.benzinga.com/news/24/09/41025160/google-files-eu-complaint-against-microsoft-over-cloud-practices" rel="noreferrer noopener">practices in its cloud services</a>.
GV, the venture capital division of&nbsp;Google, has invested in a Finnish startup,&nbsp;Distance Technologies, which is working on integrating mixed-reality technology <a target="_blank" href="https://www.benzinga.com/news/24/09/41047567/googles-gv-invests-11m-in-finnish-startup-revolutionizing-mixed-reality-tech-for-car-windshields-and" rel="noreferrer noopener">into car windshields and airplane cockpits</a>.
Artificial Intelligence (AI)
Jeff Bezos-backed&nbsp;Perplexity AI,&nbsp;a&nbsp;startup challenging&nbsp;Google, is in discussions with top brands like&nbsp;Nike, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) <a target="_blank" href="https://www.benzinga.com/news/24/09/40972869/jeff-bezos-backed-perplexity-ai-in-discussion-with-marriott-and-nike-as-it-prepares-to-challenge-to" rel="noreferrer noopener">and</a><a target="_blank" href="https://www.benzinga.com/news/24/09/40972869/jeff-bezos-backed-perplexity-ai-in-discussion-with-marriott-and-nike-as-it-prepares-to-challenge-to" rel="noreferrer noopener"> Marriott International</a><a target="_blank" href="https://www.benzinga.com/news/24/09/40972869/jeff-bezos-backed-perplexity-ai-in-discussion-with-marriott-and-nike-as-it-prepares-to-challenge-to" rel="noreferrer noopener"> (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>)</a>.
Google and&nbsp;Volkswagen AG&nbsp;(OTC:<a class="ticker" href="https://www.benzinga.com/stock/VWAGY#OTC">VWAGY</a>) are joining forces to launch an AI assistant for drivers, leveraging<a target="_blank" href="https://www.benzinga.com/news/24/09/40999545/google-and-volkswagen-team-up-to-launch-ai-assistant-that-can-even-change-a-flat-tire" rel="noreferrer noopener"> Google's advanced technology</a>.
Apple design legend&nbsp;Sir Jony Ive&nbsp;has confirmed his collaboration with&nbsp;OpenAI CEO&nbsp;Sam Altman, <a target="_blank" href="https://www.benzinga.com/news/24/09/40973399/apples-former-design-maestro-jony-ive-confirms-hes-joined-forces-with-openais-sam-altman-for-a-new-a" rel="noreferrer noopener">on a new&nbsp;AI hardware project</a>.
OpenAI plans to transition from being controlled by a nonprofit board to a new structure. This change aims to make the company <a target="_blank" href="https://www.benzinga.com/news/24/09/41043358/sam-altman-poised-for-10-5b-payday-as-openai-transitions-to-for-profit-model-with-150b-valuation-on" rel="noreferrer noopener">more appealing to outside investors</a>.
OpenAI's CTO&nbsp;Mira Murati&nbsp;has&nbsp;announced her departure&nbsp;from&nbsp;ChatGPT-parent, following the exit of several <a target="_blank" href="https://www.benzinga.com/news/24/09/41037848/openai-cto-mira-murati-steps-down-i-want-to-create-the-time-and-space-to-do-my-own-exploration-elon" rel="noreferrer noopener">high-profile members of the company</a>.
OpenAI&nbsp;is reportedly transitioning from a non-profit to a&nbsp;for-profit benefit corporation.&nbsp;Sam Altman&nbsp;could receive equity <a target="_blank" href="https://www.benzinga.com/news/24/09/41038183/openais-restructure-from-non-profit-to-potential-150b-for-profit-sam-altman-could-get-equity" rel="noreferrer noopener">in the newly structured company</a>.
Read: <a target="_blank" href="https://www.benzinga.com/news/24/09/40994909/elon-musks-x-bled-users-to-bluesky-in-uk-since-the-tech-mogul-started-posting-things-like-civil-war" rel="noreferrer noopener">Elon Musk&#8217;s X Bled Users To Bluesky In UK Since The Tech Mogul Started Posting Things Like &#8216;Civil War Is Inevitable&#8217; — Rise Of Social Media Echo Chambers Inevitable?</a>

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Consumer Tech News (Sept 23- Sept 27): OpenAI pitched President Biden For Expansion Of Data Centers, Apple Discontinued iPhone 15 And 13 Models & More

The past week in the tech world was nothing short of a rollercoaster ride. From Elon Musk expressing his concerns over OpenAI&#8217;s transition to a for-profit entity to Bill Gates singing praises of AI chatbot ChatGPT, the tech titans kept us on our toes. Meanwhile, Apple&#8217;s former design guru, Jony Ive, confirmed his collaboration with OpenAI&#8217;s CEO, Sam Altman, on a new AI hardware project. In other news, Google rehired AI pioneer Noam Shazeer with a significant payout, and Jeff Bezos-backed Perplexity AI is in talks with top brands like Nike and Marriott. Let&#8217;s dive into the details.
Musk&#8217;s Discontent Over OpenAI&#8217;s Transition Elon Musk, co-founder of OpenAI, expressed his displeasure over the company&#8217;s reported transition to a for-profit entity. This move could potentially grant OpenAI CEO Sam Altman a 7% stake in the company. Musk, who left OpenAI in 2018, called the transition &#8220;deeply wrong.&#8221;
<a href="https://www.benzinga.com/news/24/09/41039287/elon-musk-isnt-pleased-that-sam-altman-likely-to-get-7-stake-after-chatgpt-parents-planned-for-profi">Read the full article here.</a>
Bill Gates&#8217; Affinity for ChatGPT Microsoft Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>) co-founder Bill Gates, in his Netflix docuseries, shared his fondness for AI chatbot ChatGPT. Given Microsoft&#8217;s significant investment in OpenAI, Gates&#8217; admiration for the chatbot doesn&#8217;t come as a surprise.
<a href="https://www.benzinga.com/general/entertainment/24/09/41024168/bill-gates-uses-chatgpt-daily-microsoft-founder-shares-what-he-loves-most-about-ai-chatbot">Read the full article here.</a>
See Also: <a href="https://www.benzinga.com/news/24/09/41039287/elon-musk-isnt-pleased-that-sam-altman-likely-to-get-7-stake-after-chatgpt-parents-planned-for-profi?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Elon Musk Isn&#8217;t Pleased That Sam Altman Likely To Get 7% Stake After ChatGPT-Parent&#8217;s Planned For-Profit Transition</a>
Jony Ive Collaborates with Sam Altman Apple&#8217;s design legend Sir Jony Ive confirmed his collaboration with OpenAI CEO Sam Altman on a new AI hardware project. The project, which has been under wraps for nearly a year, was confirmed during a profile interview with The New York Times.
<a href="https://www.benzinga.com/news/24/09/40973399/apples-former-design-maestro-jony-ive-confirms-hes-joined-forces-with-openais-sam-altman-for-a-new-a">Read the full article here.</a>
Google Rehires Noam Shazeer Alphabet Inc.&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) Google has rehired AI pioneer Noam Shazeer, known for his work on the Language Model for Dialogue Applications (LaMDA). Shazeer, who left Google in 2021 to launch chatbot startup Character.AI, has returned as part of a broader collaboration.
<a href="https://www.benzinga.com/news/24/09/41026462/google-rehired-noam-shazeer-with-major-payout-assigns-leadership-in-ai-development-report">Read the full article here.</a>
Bezos-Backed Perplexity AI Challenges Google Jeff Bezos-backed Perplexity AI is in talks with top brands like Nike Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) and Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) as it prepares to challenge Google&#8217;s dominance in the $300 billion digital ads industry. The startup is developing a &#8220;sponsored&#8221; question system to disrupt Google&#8217;s auction-based ads model.
<a href="https://www.benzinga.com/news/24/09/40972869/jeff-bezos-backed-perplexity-ai-in-discussion-with-marriott-and-nike-as-it-prepares-to-challenge-to">Read the full article here.</a>
Read Next:
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<li><a href="https://www.benzinga.com/news/24/09/41034882/billionaire-tech-ceo-makes-cameo-in-zuckerbergs-meta-connect-show?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Meta Unveils Zuckerberg&#8217;s 10-Year Vision With Orion Glasses, Nvidia's Jensen Huang Rocks Them</a></li>
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Photo courtesy: Shutterstock
This story was generated using <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a> and edited by <a href="https://www.benzinga.com/author/Rounak-Jain" target="_blank" rel="noreferrer noopener">Rounak Jain</a>

GOOGL

Musk's Displeasure With Sam Altman, Gates' AI Love, And Bezos' New Challenge: This Week In AI

Nike Inc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/nke#NYSE">NKE</a>) marked this week with news of longtime executive Elliott Hill&rsquo;s triumphant return as the new CEO. Putting its global brand recognition aside, Nike&nbsp;has had its fair share of struggles over the past few years.&nbsp;Executive chairman Mark Parker alluded to the need for changing course, stating that Elliott&rsquo;s global expertise, leadership style, and deep understanding of the company&rsquo;s doings, paired with his passion for sport, Nike brands, products, consumers, athletes, and employees, make him the right person to unlock the next stage of growth.&nbsp;
<h3>Nike Needs To Return To Stock Market Glory</h3>
Nike&nbsp;has spent decades building one of the most recognizable brands&nbsp;and worked its way to a market capitalization of over $130 billion.&nbsp;But at one&nbsp;point in time,&nbsp;its market cap was over $280 billion.&nbsp;During the fiscal 2024 that ended on May 31st, Nike&rsquo;s struggles got worse. While the running shoes trend sprinted, Nike stagnated. Fourth-quarter sales dropped 2% YoY with Nike Direct sales contracting 7%, digital sales dropping 10%, while wholesale was a rare bright spot with 8% growth. Gains in performance products that increased in double digits were more than erased by struggles of the lifestyle business. For the current fiscal 2025, Nike guided for&nbsp;low-single-digit drop in revenue, while expecting a high single digit drop during the first half of the fiscal year. Nike&rsquo;s shift towards direct channels backfired, with too much reliance on those channels and losing touch with what its consumers really want being among its main issues.&nbsp;
<h3>The Iconic Sneaker And Sport Apparel Brand Needs To Get Back In Shape</h3>
Hill left the sporting apparel giant in 2020, but as&nbsp;a longtime Nike veteran, he&rsquo;s inspiring confidence in his ability to get Nike back in shape. Like the coffee giant, Starbucks Corporation (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/sbux#NASDAQ">SBUX</a>), Nike took a chance on an outsider CEO with tech experience, hoping to raise their game. Starbucks got Kevin Johnson who had experience with no other than the tech titan, Microsoft Corporation (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/msft#NASDAQ">MSFT</a>). Nike hoped that it will change the game with John Donahoe who brought his eBay Inc (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/ebay#NASDAQ">EBAY</a>) know-how. But Nike admitted its mistake by changing course and going back to a CEO who knows the company inside and out. As of October 14th,&nbsp;Hill&nbsp;will have a shot at mending Nike&rsquo;s missteps and putting an end to its struggles.
DISCLAIMER: This content is for informational purposes only. It is not intended as investing advice.
This article is from an unpaid external contributor. It does not represent Benzinga&#39;s reporting and has not been edited for content or accuracy.

General

EBAY

Nike Goes Back To Its Roots In Hopes Of Getting Back In Shape

Nike (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/nke#NYSE">NKE</a>) just announced that its current CEO has retired, and it&#39;s bringing in a long-time employee to take the helm. Elliott Hill will become Nike&#39;s CEO on Oct. 14. He hopes to be the new face the company needs to turn its fortunes around.
I&#39;ll detail Nike&#39;s history with lame-duck CEO John Donahoe and whether Hill is truly the spark needed to reignite the ailing consumer discretionary company.
<h2>How Donahoe Led Nike Astray</h2>
Since Donahoe took over as CEO of Nike in Jan. 2020, the company&#39;s performance has been disappointing, to say the least. Shares are down 14% over that time, greatly underperforming their sector. The Consumer Discretionary Select Sector SPDR Fund (ARCA: XLY) has managed to rise by 57%. Revenue has increased slowly over that period, rising a total of just 20% in just under four years.
The first few months of Donahoe&#39;s tenure may have tainted his overall strategy for the company. He entered the head role just two months before the beginning of COVID-19 lockdowns in the United States. In the following quarters, Nike&#39;s direct-to-consumer revenue stream saw massive growth. Donahoe believed this trend would continue and aimed to shift more of the company&#39;s revenue toward this business.
On the surface, it doesn&#39;t seem like a bad idea. Direct-to-consumer sales usually have higher margins, and companies cut out the middleman wholesalers, letting them keep more profit. However, it somewhat discounts the fact that going to the store and trying on a pair of shoes is a key element of the purchasing process for many.
But, more importantly, it also left brick-and-mortar stores with a dearth of inventory now that Nike was sending less supply. Notably, the percentage of Foot Locker&#39;s (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/fl#NYSE">FL</a>) inventory spending on Nike dropped from 75% in 2020 to 55% by the end of 2022. This opened the door for competitors to gain customer exposure, as Foot Locker needed inventory from different sources.
Previously unknown brands like On (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/onon#NYSE">ONON</a>) and Hoka were able to take advantage of this. In 2023, On received 63% of its revenue from wholesale sources and has seen its stock price rise over 50% in the past three years. Nike failed to realize how its overwhelming presence in retail stores kept new competitors from becoming well-known. The same was true for online wholesalers. Nike completely cut ties with e-commerce vendors like Zappos, causing them to need other inventory.
Another big criticism of the firm was Nike&#39;s push to sell through mobile apps. They wanted to innovate how they exposed customers to their products, but they weren&#39;t innovating the products themselves. They relied too much on very successful products and styles. They stopped pushing to create the next blockbuster shoe.
<h2>History Shows Hill Can Bring Nike Back to Its Roots and Stock Market Success</h2>
Elliott Hill began his career as an intern at Nike in 1988, just before the company had started cementing itself as the must-own shoe brand worldwide. Before its release, he watched the company&#39;s first &quot;Just Do It&quot; ad in a theater with other employees. Hill has a marketing background. He eventually worked his way up the company to oversee all commercial and marketing operations for Nike and its Jordan brand. He retired in 2020.
In the eyes of many, this is exactly what Nike needs right now. Nike has begun to move back toward relationships with wholesalers. Hill should help speed up this process. He likely worked directly with wholesale partners in his previous role. Also, after 30 years at the company, he saw all the successes and failures in product innovation and marketing that made Nike the top name in footwear.
The CEO before Donahoe was Matt Parker, a former sneaker designer. Under his reign, starting in 2006, Nike&#39;s stock provided a total return of 1,047% until Donahoe took over. That&#39;s over four times the total return of the S&amp;P 500 over that period. Donahoe, on the other hand, joined Nike after leading a cloud computing company.
<h2>Nike&#39;s Future: What to Watch For</h2>
Clearly, Nike performs better when its leader is steeped in product knowledge. Donahoe&#39;s hiring is a welcome return to that idea and has a great chance to change the market&#39;s tune on Nike. Still, it&#39;s important to hear the details of Elliot&#39;s plan before rushing back into the stock. Nike will likely provide more clarity around that at its Investor Day on Nov. 19.
The article &quot;<a href="https://www.marketbeat.com/originals/nikes-new-ceo-could-return-the-company-to-stock-market-glory/">Nike&#39;s New CEO Could Return the Company to Stock Market Glory</a>&quot; first appeared on MarketBeat.

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Nike's New CEO Could Return the Company to Stock Market Glory

The stock market is about to make a major shift, this time driven by the shift in monetary policy set on by the Federal Reserve (the Fed). After the most recent meeting to decide the new path of interest rates for the United States, Jerome Powell (the Fed chairman) cut interest rates by the most aggressive pace in 16 years.
That means a few things for the stock market, but investors must understand that not all industries will be affected equally. The ones that deserve a second &ndash; or deeper &ndash; look are those that depend on consumer and financial trends, sectors like consumer discretionary and real estate. There&#39;s even a historical tendency for oil prices to do well on lower interest rates. Hence, the energy sector deserves a spot on this list as well.
Within these spaces, names like Nike Inc. (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/nke#NYSE">NKE</a>), Chesapeake Energy Co. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/chk#NASDAQ">CHK</a>), and even SoFi Technologies Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/sofi#NASDAQ">SOFI</a>) carry enough reasons to potentially become relative winners in the coming quarters, especially as money and investors begin to shift their preferences to match this new business cycle.
<h2>Consumer Stocks Like Nike Poised for a Comeback with Rate Cuts on the Horizon</h2>
Nike shares have been volatile recently, particularly after the company reported a less-than-spectacular quarter. Leaning on China slowdowns and weakening U.S. consumer sentiment, bears raided Nike stock after the results came out.
However, some on Wall Street saw far ahead enough to pick up this stock at its lows, such as billionaire hedge fund manager Bill Ackman. More than that, analysts at Sanford C. Bernstein see the stock as worth up to $109 a share, calling for up to 32.4% upside from where it trades today.
Reacting to the recent Wall Street bullishness and institutional buying, bears retreated from further selling this stock, as Nike stock&#39;s short interest declined by 14.5% in the past month alone. The stock still trades at only 67% of its 52-week high, leaving enough room for investors to catch a further recovery rally.
<h2>Energy Stocks Are Strong, But Chesapeake Stock Stands Out as the Better Pick</h2>
Over the past month, shares of Chesapeake have gone on a bit of a tear, rallying by as much as 7.5% as front-run expectations for Fed interest rate cuts started to influence the energy sector positively. One big investor who saw this trend coming is Warren Buffett.
Based on this belief, Buffett bought up to 29% of Occidental Petroleum Co. (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/oxy#NYSE">OXY</a>), but retail investors have an advantage over mega investors like Buffett. They can choose smaller companies, especially those placed higher in the industry&#39;s value chain and paid first.
Chesapeake Energy stock is one example, and Wall Street knows this. Those at Stephens see a potential bull case in which this stock reaches a valuation of $118 a share, daring it to rally by as much as 53.6% from where it trades today. Considering Chesapeake is still only 83% of its 52-week high, investors have a new reason to call for new highs.
That reason is interest rate cuts, which typically help boost business activity and demand, which rely on oil for manufacturing and transport. As oil prices recover based on these trends, Chesapeake stock might be at the center of the bullish price action, given its place in the value chain for exploration and production.
<h2>Lower Mortgage Rates Could Propel SoFi Stock to New Heights</h2>
Many would-be home buyers are sitting on the sidelines, waiting for more affordable financing rates through more accessible mortgages. Investors should remember that when interest rates come down, so do mortgage rates, enabling new home buyers to enter the market.
This is where SoFi stock comes into play and why Wall Street holds it in such high regard. Now that the stock is down to 80% of its 52-week high, there are a few more tailwinds in place to let investors assume this name could make its way back and even make a new high.
Wall Street analysts forecast up to $0.07 in earnings per share (EPS) in SoFi stock for the next 12 months, up from today&#39;s EPS of $0.01. This is a seven-fold jump in profits, meaning some of the current price targets and valuations might have to be adjusted upward in face of this potential spike.
Those at Dimensional Fund Advisors saw enough reason to boost their holdings in SoFi stock by up to 263.3% as of August 2024, bringing their net investment to $86.5 million today, or 1.2% ownership in the company.
<h2>Wall Street&#39;s Latest Top Pick Comes from a Different Market</h2>
Stanley Druckenmiller (responsible for George Soros&#39; returns) decided to sell out of the U.S. technology sector and sought to relocate his winnings into the bond market. Remember how mortgage rates come down during Fed cuts? So do bond yields.
Just like any other fixed-income product, prices are inversely related to yield, so as bond yields come down, their prices will go up. Investors can copy Druckenmiller&#39;s playbook and check out the iShares 20+ Year Bond ETF (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/tlt#NASDAQ">TLT</a>) for potential exposure.
The ETF has recently declined by roughly 3% from its highs. However, momentum is still bullish enough to suggest further upside from this level, especially as the Fed might keep cutting rates for the next 12 months, bringing the price of bonds higher and higher.
The article &quot;<a href="https://www.marketbeat.com/stock-ideas/4-stocks-set-to-benefit-from-recent-interest-rate-cuts/">4 Stocks Set to Benefit from Recent Interest Rate Cuts</a>&quot; first appeared on MarketBeat.

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4 Stocks Set to Benefit from Recent Interest Rate Cuts

Kevin Merritt, the research director at Wedbush Securities,<a href="https://www.benzinga.com/premarket-prep"> joined Benzinga's PreMarket Prep Wednesday </a>and highlighted the firm's top bank picks, opportunities in beaten-down names and more. Merritt also spoke about the adoption of AI, and which companies will benefit from the technology in the medium to long term. Merritt pointed out that despite the rally in large-cap techs largely driven by AI, it's a "mixed bag" in regards to which companies are the winners and losers of machine learning. 
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"I do think there's going to be a fairly heated debate about who else benefits or loses… IT services right now is quite a mixed bag," Merritt said. "The likes of Accenture has had some tough quarters over the last year… quite a bit of debate about cannibalization vs opportunity." Merritt highlighted Palantir Technologies Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PLTR#NASDAQ">PLTR</a>) as a company that has already capitalized on AI growth, while others, like Accenture Plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACN#NYSE">ACN</a>), are expected to take longer to realize revenue gains from AI adoption. But, Merritt said that as more corporations adopt AI, IT and tech consulting companies like Accenture should benefit in the long term. Read Also: <a href="https://www.benzinga.com/general/entertainment/24/09/41024168/bill-gates-uses-chatgpt-daily-microsoft-founder-shares-what-he-loves-most-about-ai-chatbot">Bill Gates Uses ChatGPT Daily: Microsoft Founder Shares What He Loves Most About AI Chatbot</a> Outside of tech and AI, Merritt pointed to the regional banking sector as one to watch. He said that Wedbush has recently become more bullish on the sector as economic conditions stabilize as the Fed cuts interest rates. "We have been quite cautious on the regional and mid-cap bank group for the past couple of years and we just recently in the past couple of months turned to a more balanced, neutral sector view,&#8221; Merritt said. &#8220;And the thought being that to the extent the economy is able to hang in there, credit metrics don't exhibit too much deterioration, and you see rates move in a more favorable direction, it's appropriate to have a more balanced stance." Merritt highlighted Western Alliance Bancorp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WAL#NYSE">WAL</a>) as a name that Wedbush analysts recently selected for the firm's "Best Ideas" list. Merritt also mentioned Comerica Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CMA#NYSE">CMA</a>) as a regional bank that Wedbush upgraded. Keep Reading: <a href="https://www.benzinga.com/markets/equities/24/08/40581306/can-regional-banks-outperform-large-institutions-as-fed-rate-cuts-loom-small-banks-are-plenty-ch">Can Regional Banks Outperform Large Institutions As Fed Rate Cuts Loom? &#8216;Small Banks Are Plenty Cheap,&#8217; But… </a> Merritt and the PreMarket Prep hosts also talked about some beaten-down retail investor favorites like Starbucks Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) and Celsius Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>). Merritt said that he believes newly-appointed Starbucks CEO Brian Niccol will have a &#8220;heavy lift&#8221; to turn the story around, but that there could be "strategic value" in Celsius's stock. 
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Image created using artificial intelligence via Midjourney.

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AI's Uneven Growth, Regional Bank Picks, And Beaten-Down Retail Stocks In Focus As Wedbush Analyst Shares Insights

Goldman Sachs analyst Brooke Roach reiterated the Buy rating on Nike, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) <a target="_blank" href="https://www.benzinga.com/quote/NKE/analyst-ratings" rel="noreferrer noopener">with a price forecast of $105.</a>
According to the analyst, the company&#8217;s first-quarter results, set to be released on October 1, are expected to be healthy, with attention focused on trends in China versus North America.
That said, investors are cautious about the pace and timeline for the brand&#8217;s return to growth due to mixed signals from the Chinese market and uncertainty surrounding franchise management actions, including the extent and duration of rebalancing in the lifestyle category, Roach writes. Consequently, the analyst adds that there will likely be a heightened emphasis on the innovation pipeline and scaling initiatives, along with forward-looking insights related to the second quarter and second half of the fiscal year.
Also Read: <a target="_blank" href="https://www.benzinga.com/general/entertainment/24/09/40965501/nike-executive-returning-to-become-top-leader-continues-boomerang-ceo-trend-at-major-compan" rel="noreferrer noopener">Nike Executive&#8217;s Return To Become Top Leader Continues &#8216;Boomerang CEO&#8217; Trend At Major Companies</a>
China continues to be a significant topic of debate, especially given the volatile macro trends and partner performance indicating weak demand in the region during the summer.
With overall consumption under pressure, Nike will be scrutinizing inventory levels and the dynamics of sell-in versus sell-through, as well as the trends in &#8220;online vs. offline&#8221; demand.
According to the analyst, investors anticipate the company will lower its guidance to a level below the current FactSet consensus.
As Nike re-evaluates its plans for an investor day, the analyst is looking for additional insight on when the new CEO will outline his initial priorities for the business.
For the upcoming quarter, the analyst anticipates a year-over-year revenue decline of 10.5% and earnings per share (EPS) of $0.51. For the fiscal year 2025, the analyst projects a revenue decrease of 5.0% year-over-year, with gross margin expansion of 31 basis points, and an EPS of $3.24.
Price Action: NKE shares are trading higher by 0.55% to $87.94 at last check Wednesday.
Image via Shutterstock
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Analyst Color

What's In Store For Nike In Q1? Analyst Highlights China Vs. North America Trends

Truist Securities analyst Joseph Civello reiterates Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Hold and maintains $85 price target.

Truist Securities Reiterates Hold on Nike, Maintains $85 Price Target

Morgan Stanley analyst Alex Straton maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Equal-Weight and raises the price target from $79 to $82.

Morgan Stanley Maintains Equal-Weight on Nike, Raises Price Target to $82

RBC Capital analyst Piral Dadhania maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Sector Perform and raises the price target from $75 to $85.

RBC Capital Maintains Sector Perform on Nike, Raises Price Target to $85

Financial giants have made a conspicuous bullish move on Nike. Our analysis of options history for Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) revealed 9 unusual trades.
Delving into the details, we found 66% of traders were bullish, while 33% showed bearish tendencies. Out of all the trades we spotted, 3 were puts, with a value of $156,820, and 6 were calls, valued at $328,609.
<h3>Expected Price Movements</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $79.0 and $120.0 for Nike, spanning the last three months.
<h3>Analyzing Volume &amp; Open Interest</h3>
In terms of liquidity and interest, the mean open interest for Nike options trades today is 1770.67 with a total volume of 4,277.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Nike's big money trades within a strike price range of $79.0 to $120.0 over the last 30 days.
<h3>Nike Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1727188252_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/27/24</td>
<td>$0.63</td>
<td>$0.62</td>
<td>$0.64</td>
<td>$88.00</td>
<td>$126.8K</td>
<td>3.4K</td>
<td>3.5K</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>12/18/26</td>
<td>$27.45</td>
<td>$25.65</td>
<td>$27.5</td>
<td>$110.00</td>
<td>$68.7K</td>
<td>95</td>
<td>25</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/27/24</td>
<td>$3.2</td>
<td>$3.05</td>
<td>$3.2</td>
<td>$85.00</td>
<td>$64.0K</td>
<td>2.3K</td>
<td>519</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$13.8</td>
<td>$13.7</td>
<td>$13.8</td>
<td>$100.00</td>
<td>$53.8K</td>
<td>907</td>
<td>90</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>10/11/24</td>
<td>$9.7</td>
<td>$9.6</td>
<td>$9.7</td>
<td>$79.00</td>
<td>$38.8K</td>
<td>913</td>
<td>41</td>
</tr>
</tbody>
</table>

<h3>About Nike</h3>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
<h3>Where Is Nike Standing Right Now?</h3>
<ul>
<li>With a trading volume of 3,836,512, the price of NKE is up by 1.95%, reaching $87.88.</li>
<li>Current RSI values indicate that the stock is may be approaching overbought.</li>
<li>Next earnings report is scheduled for 7 days from now.</li>
</ul>
<h3>Expert Opinions on Nike</h3>
5 market experts have recently issued ratings for this stock, with a consensus target price of $88.4.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; An analyst from Morgan Stanley has decided to maintain their Equal-Weight rating on Nike, which currently sits at a price target of $79. 
&#x2A; An analyst from Wells Fargo has decided to maintain their Overweight rating on Nike, which currently sits at a price target of $95. 
&#x2A; An analyst from B of A Securities downgraded its action to Buy with a price target of $104. 
&#x2A; An analyst from Barclays persists with their Equal-Weight rating on Nike, maintaining a target price of $84. 
&#x2A; An analyst from Piper Sandler has revised its rating downward to Neutral, adjusting the price target to $80. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Nike with <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> for real-time alerts.

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Below are some instances of options activity happening in the Consumer Discretionary sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>BABA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$150.00</td>
<td>$27.4K</td>
<td>7.1K</td>
<td>3.9K</td>
</tr>
<tr>
<td>NWL</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$7.00</td>
<td>$116.2K</td>
<td>54</td>
<td>3.0K</td>
</tr>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$250.00</td>
<td>$232.4K</td>
<td>9.3K</td>
<td>2.3K</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$100.00</td>
<td>$26.8K</td>
<td>5.7K</td>
<td>1.2K</td>
</tr>
<tr>
<td>CVNA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/27/24</td>
<td>$175.00</td>
<td>$45.0K</td>
<td>302</td>
<td>1.0K</td>
</tr>
<tr>
<td>AMZN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$200.00</td>
<td>$106.3K</td>
<td>42.3K</td>
<td>998</td>
</tr>
<tr>
<td>FL</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$32.50</td>
<td>$50.7K</td>
<td>1.2K</td>
<td>923</td>
</tr>
<tr>
<td>F</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$11.00</td>
<td>$34.2K</td>
<td>1.5K</td>
<td>778</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$95.00</td>
<td>$42.3K</td>
<td>5.4K</td>
<td>487</td>
</tr>
<tr>
<td>LVS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>11/15/24</td>
<td>$40.00</td>
<td>$80.0K</td>
<td>1.4K</td>
<td>445</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• Regarding BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we observe a call option sweep with bullish sentiment. It expires in 116 day(s) on January 17, 2025. Parties traded 1716 contract(s) at a $150.00 strike. This particular call needed to be split into 46 different trades to become filled. The total cost received by the writing party (or parties) was $27.4K, with a price of $16.0 per contract. There were 7102 open contracts at this strike prior to today, and today 3921 contract(s) were bought and sold. 
• For NWL (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NWL#NASDAQ">NWL</a>), we notice a put option sweep that happens to be bullish, expiring in 53 day(s) on November 15, 2024. This event was a transfer of 2898 contract(s) at a $7.00 strike. This particular put needed to be split into 71 different trades to become filled. The total cost received by the writing party (or parties) was $116.2K, with a price of $40.0 per contract. There were 54 open contracts at this strike prior to today, and today 3020 contract(s) were bought and sold. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a call option sweep that happens to be bullish, expiring in 53 day(s) on November 15, 2024. This event was a transfer of 100 contract(s) at a $250.00 strike. This particular call needed to be split into 16 different trades to become filled. The total cost received by the writing party (or parties) was $232.4K, with a price of $2322.0 per contract. There were 9353 open contracts at this strike prior to today, and today 2394 contract(s) were bought and sold. 
• For NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we notice a call option sweep that happens to be bullish, expiring in 270 day(s) on June 20, 2025. This event was a transfer of 61 contract(s) at a $100.00 strike. This particular call needed to be split into 23 different trades to become filled. The total cost received by the writing party (or parties) was $26.8K, with a price of $440.0 per contract. There were 5778 open contracts at this strike prior to today, and today 1293 contract(s) were bought and sold. 
• For CVNA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>), we notice a put option sweep that happens to be bullish, expiring in 4 day(s) on September 27, 2024. This event was a transfer of 100 contract(s) at a $175.00 strike. This particular put needed to be split into 10 different trades to become filled. The total cost received by the writing party (or parties) was $45.0K, with a price of $450.0 per contract. There were 302 open contracts at this strike prior to today, and today 1036 contract(s) were bought and sold. 
• Regarding AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we observe a call option sweep with bearish sentiment. It expires in 116 day(s) on January 17, 2025. Parties traded 100 contract(s) at a $200.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $106.3K, with a price of $1063.0 per contract. There were 42381 open contracts at this strike prior to today, and today 998 contract(s) were bought and sold. 
• Regarding FL (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FL#NYSE">FL</a>), we observe a call option sweep with bullish sentiment. It expires in 53 day(s) on November 15, 2024. Parties traded 922 contract(s) at a $32.50 strike. This particular call needed to be split into 39 different trades to become filled. The total cost received by the writing party (or parties) was $50.7K, with a price of $55.0 per contract. There were 1296 open contracts at this strike prior to today, and today 923 contract(s) were bought and sold. 
• For F (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>), we notice a put option sweep that happens to be bearish, expiring in 179 day(s) on March 21, 2025. This event was a transfer of 311 contract(s) at a $11.00 strike. This particular put needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $34.2K, with a price of $110.0 per contract. There were 1552 open contracts at this strike prior to today, and today 778 contract(s) were bought and sold. 
• For SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we notice a put option sweep that happens to be bullish, expiring in 53 day(s) on November 15, 2024. This event was a transfer of 94 contract(s) at a $95.00 strike. This particular put needed to be split into 15 different trades to become filled. The total cost received by the writing party (or parties) was $42.3K, with a price of $450.0 per contract. There were 5434 open contracts at this strike prior to today, and today 487 contract(s) were bought and sold. 
• For LVS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LVS#NYSE">LVS</a>), we notice a call option sweep that happens to be bearish, expiring in 53 day(s) on November 15, 2024. This event was a transfer of 200 contract(s) at a $40.00 strike. This particular call needed to be split into 18 different trades to become filled. The total cost received by the writing party (or parties) was $80.0K, with a price of $400.0 per contract. There were 1491 open contracts at this strike prior to today, and today 445 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

AMZN

BABA

CVNA

TSLA

10 Consumer Discretionary Stocks Whale Activity In Today's Session

B of A Securities analyst Lorraine Hutchinson reiterates Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Buy and maintains $104 price target.

B of A Securities Reiterates Buy on Nike, Maintains $104 Price Target

JP Morgan analyst Matthew Boss maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Neutral and lowers the price target from $83 to $80.

JP Morgan Maintains Neutral on Nike, Lowers Price Target to $80

Telsey Advisory Group analyst Cristina Fernandez maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Outperform and maintains $100 price target.

Telsey Advisory Group Maintains Outperform on Nike, Maintains $100 Price Target

Deep-pocketed investors have adopted a bearish approach towards Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in NKE usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 9 extraordinary options activities for Nike. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 44% leaning bullish and 55% bearish. Among these notable options, 2 are puts, totaling $122,451, and 7 are calls, amounting to $363,445.
<h3>What's The Price Target?</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $85.0 to $100.0 for Nike during the past quarter. 
<h3>Insights into Volume &amp; Open Interest</h3>
In today's trading context, the average open interest for options of Nike stands at 2739.0, with a total volume reaching 2,713.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in Nike, situated within the strike price corridor from $85.0 to $100.0, throughout the last 30 days.
<h3>Nike Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1727099164_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th style="text-align: right;">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$4.8</td>
<td>$4.3</td>
<td>$4.3</td>
<td>$100.00</td>
<td>$107.5K</td>
<td>5.7K</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/27/24</td>
<td>$2.12</td>
<td>$1.99</td>
<td>$2.12</td>
<td>$87.00</td>
<td>$84.4K</td>
<td>1.7K</td>
<td style="text-align: right;">874</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$4.0</td>
<td>$3.85</td>
<td>$3.85</td>
<td>$92.50</td>
<td>$76.6K</td>
<td>1.5K</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$3.25</td>
<td>$3.1</td>
<td>$3.1</td>
<td>$95.00</td>
<td>$58.6K</td>
<td>4.0K</td>
<td style="text-align: right;">189</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/27/24</td>
<td>$1.98</td>
<td>$1.97</td>
<td>$1.98</td>
<td>$87.00</td>
<td>$38.0K</td>
<td>1.7K</td>
<td style="text-align: right;">817</td>
</tr>
</tbody>
</table>

<h3>About Nike</h3>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
Having examined the options trading patterns of Nike, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
<h3>Nike's Current Market Status</h3>
<ul>
<li>Trading volume stands at 577,497, with NKE's price down by -1.02%, positioned at $85.64.</li>
<li>RSI indicators show the stock to be may be approaching overbought.</li>
<li>Earnings announcement expected in 8 days.</li>
</ul>
<h3>What The Experts Say On Nike</h3>
Over the past month, 5 industry analysts have shared their insights on this stock, proposing an average target price of $87.0.
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&#x2A; An analyst from Barclays persists with their Equal-Weight rating on Nike, maintaining a target price of $84. 
&#x2A; An analyst from Morgan Stanley persists with their Equal-Weight rating on Nike, maintaining a target price of $79. 
&#x2A; An analyst from Piper Sandler downgraded its action to Neutral with a price target of $80. 
&#x2A; An analyst from Telsey Advisory Group has decided to maintain their Outperform rating on Nike, which currently sits at a price target of $100. 
&#x2A; Consistent in their evaluation, an analyst from Deutsche Bank keeps a Buy rating on Nike with a target price of $92. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
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Spotlight on Nike: Analyzing the Surge in Options Activity

<a href="https://about.nike.com/en/newsroom/releases/nike-x-nigo-exclusive-images">https://about.nike.com/en/newsroom/releases/nike-x-nigo-exclusive-images</a>
<h3>What to know</h3>
<ul>
<li>Nike and Nigo are collaborating for the first time on an exclusive Air Force III silhouette and apparel collection that reach into many corners of culture and celebrate Nigo's rich influence in shaping contemporary streetwear.</li>
<li>Nigo draws upon the Air Force III's rugged and bold silhouette to create a new footwear journey rooted in a rich web of pop culture inspiration and reference.</li>
<li>The debut Nike x NIGO collection is only the beginning of an iconic partnership decades in the making, and the Air Force III box hints at future footwear and apparel to come.</li>
<li>The Nike x NIGO Air Force III and apparel collection will be available September 28 exclusively at&nbsp;<a href="https://www.instagram.com/otsumoplaza/?hl=en">Otsumo Plaza</a>&nbsp;in Tokyo,&nbsp;<a href="https://humanmade.jp/">humanmade.jp</a>,&nbsp;and the "I Know Nigo 2" pop-up in New York, followed by a global launch October 4 on SNKRS and at select retail locations. &nbsp;</li>
</ul>
Nigo is a modern archivist and master collage artist —&nbsp;distilling and synergizing mediums, inspirations and references that define the canon of contemporary streetwear and pop culture.
His acumen, curation and taste resonate over multiple generations, from his emergence on Tokyo's streetwear scene in the early 1990s to his modern influence on the world's largest stages and runways.
Now, for the first time, he's collaborating with Nike on an exclusive Air Force III silhouette and apparel collection that reach into many corners of culture, expressing a deep love for the movies, music and traditions that have influenced his craft over his decades-long career.
The partnership brings a collector's spirit to the forefront of streetwear, tapping into Nigo's record of cultural innovation while harking to a historic ethos of community, collection and cultural affinity.
"Nigo's thoughtfulness with his stories and the detail he brought to our first project together has reinvigorated the way we think about applying stories to our products," says Leo Sandino-Taylor, VP, Global Energy Marketing. "He brought an unbelievable amount of depth to each creative element that allowed us to be very playful with how we executed his vision. He's an absolute master of his craft."
At the center of the collaboration is Nigo's exclusive take on the Air Force III, which re-fashions the rugged and bold silhouette to create a new footwear journey rooted into a rich web of pop culture inspiration and reference. Each upcoming release will celebrate the intersection of fashion, culture, art and music through the lens of sneakers and style, beginning with a debut colorway inspired by Nigo's favorite television genres from earlier in his life.
The Nike x NIGO Air Force III features a premium upper with a mix of genuine, embossed leathers and textiles paired with a midsole foam and rubber outsole identical to the original AF3. The tongue and heel feature matching graphics, one paying homage to the original sneaker and the other nodding to Nigo's cultural influences.
A custom box points to the inspiration behind the debut colorway and features hints about future footwear and apparel. A premium patch and pin specific to the debut colorway are included inside.
"Nike truly has many masterpieces," Nigo says. "The AF3 is a hidden masterpiece that I remember loving at the time. Through my first collaboration with Nike, I want to reintroduce everyone to its magnificence."
The accompanying apparel collection includes a varsity jacket and hoodie filtered through the color lenses of one of Nigo's favorite Japanese cartoons alongside classic T-shirts that can be styled to match any look. The varsity jacket features chainstitch embroidery, custom embossed snaps, a three-layer chenille patch and a Nike x NIGO quilted liner.
Exclusive to select markets such as China and Japan, a playful version of the debut Nike x NIGO collection will be available as Nike x OGIN — a backwards nod to how Nigo's work has been embraced and reinterpreted around the world. Regardless of the spelling, both versions of the collection are quintessentially Nigo.
Timed to the debut of Nigo's new single and music video, the first Nike x NIGO release is only the beginning of an iconic partnership decades in the making.
"When I decided to work with Nike, I went to the Nike World Headquarters and drew a lot of inspiration from the archives, the lab and the team working there," Nigo says. "Everything I saw had a great influence on the project. There are still many things yet to come, so please look forward to the Nike and Nigo project. It's the beginning of a long and exciting journey."
The Nike x NIGO Air Force III and apparel collection will be available September 28 exclusively at <a href="https://www.instagram.com/otsumoplaza/?hl=en">Otsumo Plaza</a> in Tokyo, <a href="https://humanmade.jp/">humanmade.jp</a>, and the "I Know Nigo 2" pop-up in New York, followed by a global launch October 4 on SNKRS and at select retail locations.

'Nike x NIGO Partnership Launches With Exclusive Air Force III And Apparel Collection'

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