Monster Beverage (NASDAQ:MNST) Bolsa

MONSTER BEVERAGE CORP

Monster Beverage

Monster Beverage is a leader in the energy drink category within the nonalcoholic ready-to-drink beverage market, generating two thirds of revenue in the US and Canada. The well-known Monster trademark includes brands such as Monster Energy, Monster Ultra, Java Monster, and Juice Monster. The firm also owns other energy drink brands, such as Reign, NOS, Burn, Bang and Mother, and brews and distributes beers and flavored malt beverages following the acquisition of a craft brewer in 2022. Monster controls branding and innovation but outsources beverage manufacturing and packaging to copackers and finished goods distribution to bottlers in the global Coca-Cola system (pursuant to a 20-year agreement inked in 2015). Coke is the largest shareholder of Monster with a 19.5% stake.

Monster Beverage Corporation - Common Stock

Monster Beverage Corp

While heavyweights like Nvidia Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVDA#NASDAQ">NVDA</a>), Amazon.com Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), Costco Wholesale Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>), and Apple Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) have compounded investor wealth over the years, this particular beverage company has outperformed all of the others over the last 30 years.
What Happened: No, it&#8217;s not Coca-Cola Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KO#NYSE">KO</a>) or PepsiCo Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>), but it is Monster Beverage Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>), which has advanced 444,867% since 1995, outperforming all the other S&amp;P 500 stocks over the last 30 years.
According to data highlighted by Charlie Bilello, the chief marketing strategist at Creative Planning, Monster Beverage has provided a 32.6% annualized return over the last 30 years since Aug. 18, 1995.
The data shows that if an investor had bought positions worth $10,000 in the beverage company, they would have a total of $44,496,814 today.
The exchange-traded fund tracking the S&amp;P 500 index, SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>), rose 1,868% in the same period, providing a 10.4% annualized return. Thus growing a $10,000 investment into $196,840 over the 30 years.
The top five S&amp;P 500 performers apart from MNST, according to Bilello&#8217;s list, include Nvidia, Amazon, Axon Enterprises Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AXON#NASDAQ">AXON</a>), and Netflix Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>)
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Here are the top 30 stocks in the S&amp;P 500 over the past 30 years. You&#39;ll never guess #1&#8230; <a href="https://t.co/T6FjclGgaH">pic.twitter.com/T6FjclGgaH</a>
&mdash; Charlie Bilello (@charliebilello) <a href="https://twitter.com/charliebilello/status/1929175008544268709?ref_src=twsrc%5Etfw">June 1, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
See Also: <a href="https://www.benzinga.com/etfs/sector-etfs/25/06/45716143/trump-administration-set-to-ease-big-bank-rules-in-major-rollback-since-2008-crisis-here-are-the">Trump Administration Set To Ease Big Bank Rules In Major Rollback Since 2008 Crisis: Here Are The Stocks And ETFs Investors Could Consider</a>
Why It Matters: Shares of Monster Beverage have risen by 22.25% on a year-to-date basis, whereas it has gained 23.24% over the last year.
The technical indicators painted a strong picture for the stock. It closed at $63.95 apiece on Friday, which was above its short and long-term simple daily moving averages.
The relative strength index of 67.46 was closer to the overbought conditions but still in the neutral zone. A positive MACD line of 1.33 suggested that its 12-day exponential moving average was above its 26-day EMA, indicating a bullish momentum.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02064010/monster-tech-chart-1024x576.png" alt="" class="wp-image-934938" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02064010/monster-tech-chart-1024x576.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02064010/monster-tech-chart-300x169.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02064010/monster-tech-chart-768x432.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02064010/monster-tech-chart-1536x864.png 1536w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02064010/monster-tech-chart.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Benzinga Edge Stock Rankings shows that Monster had a stronger price trend over the short, medium, and long term. Its momentum ranking was solid, however, its value ranking was poor at the 17.56th percentile. The details of other metrics are<a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound"> available here</a>.
<figure class="wp-block-image size-large"><a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound"><img loading="lazy" decoding="async" width="1024" height="148" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02063916/monster-edge-1024x148.png" alt="" class="wp-image-934935" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02063916/monster-edge-1024x148.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02063916/monster-edge-300x43.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02063916/monster-edge-768x111.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02063916/monster-edge.png 1212w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
<a href="https://www.benzinga.com/quote/MNST/analyst-ratings">Benzinga tracks 26 analysts</a> with an average price target of $64.24 for the stock, reflecting a "hold" rating. Estimates range widely from $48 to $120. Recent ratings from Roth MKM, CICC, and UBS average at $61.33, suggesting a potential 3.99% downside.
<figure class="wp-block-image size-large"><a href="https://www.benzinga.com/quote/MNST/analyst-ratings"><img loading="lazy" decoding="async" width="1024" height="399" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02063942/monster-ANR-1024x399.png" alt="" class="wp-image-934936" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02063942/monster-ANR-1024x399.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02063942/monster-ANR-300x117.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02063942/monster-ANR-768x299.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/06/02063942/monster-ANR.png 1408w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
The SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>) and Invesco QQQ Trust ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>), which track the S&amp;P 500 index and Nasdaq 100 index, respectively, fell in premarket on Monday. The SPY was down 0.50% at $586.45, while the QQQ declined 0.63% to $586.45, according to <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a> data.
Read Next:
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/analyst-stock-ratings/analyst-color/25/06/45715677/tom-lee-bets-on-a-new-bull-market-as-trumps-tariff-retreat-fuels-taco-trade-a">Tom Lee Bets On &#8216;A New Bull Market,&#8217; As Trump&#8217;s Tariff Retreat Fuels &#8216;TACO&#8217; Trade Amid &#8216;Run It Hot&#8217; Optimism </a></li>
</ul>
Photo courtesy: kiraziku2u / Shutterstock.com

Equities

AAPL

AMZN

AXON

COST

MNST

NFLX

NVDA

You'd Be A Millionaire If You Invested $10,000 In This Stock In 1995: Here Is S&P 500's Top Performing Stock Over The Last 30 Years

The Aluminium Association of Canada (AAC) has condemned the U.S. government's move to impose a 50% tariff on Canadian <a target="_blank" href="https://www.benzinga.com/topic/aluminum" rel="noreferrer noopener">aluminum</a>, calling it a protectionist misfire that risks destabilizing North America's integrated manufacturing base and driving higher inflation across key sectors.
"A 50% tariff on Canadian aluminum will suppress demand across the continent — whether the metal is produced in Canada or the U.S.," Jean Simard, AAC's president and CEO, <a target="_blank" href="https://aluminium.ca/wp-content/uploads/2025/06/AAC_PRESS-RELEASE_US-Tariffs_50_June-3-2025_FINAL.pdf" rel="noreferrer noopener">said</a> in a press release.
"It will impact workers on both sides of the border and disrupt key sectors including defense, construction, and automotive," he stated.
The tariff, enacted last Wednesday following an executive order from President Donald Trump, effectively prices Canadian exports out of the U.S. market at $1,349.50 per metric ton. Simard warned that the move may force Canadian producers to reorient trade toward the European Union and away from their most critical industrial partner.
Food packaging is among the industries most exposed to these tariffs, as large companies such as Campbell Soup (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CPB#NASDAQ">CPB</a>) and Coca-Cola (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KO#NYSE">KO</a>) heavily rely on aluminum for their products.
The domestic Can Manufacturers Institute (CMI) also responded to Trump's decision, pointing out how aluminum and tinplate steel tariffs would hurt American families.
"Doubling the steel tariff will further increase the cost of canned goods at the grocery store," CMI president Robert Budway <a target="_blank" href="https://www.cancentral.com/can-manufacturers-institute-opposes-president-trumps-doubling-of-steel-tariffs/" rel="noreferrer noopener">said</a> on May 30. "These metal tariffs put our nation's food security at risk."
Nine domestic mill production lines have closed since the original 2018 tariffs on tin mill steel, leaving only three operational facilities. Thus, the domestic industry relies on roughly 80% of tin mill steel imports and a significant portion of aluminum.
Canada annually ships 2.7 million metric tons of aluminum to the U.S., much of which is transformed into beverage cans, canned food containers, and consumer packaging.
That raw material supports over 700,000 American manufacturing jobs, while Canada's aluminum sector directly employs 9,500 workers. Combined, the binational aluminum value chain contributes more than $228 billion annually to the U.S. economy.
Thanks to its abundant hydropower, Canada produces low-carbon aluminum at a cost and emissions profile that is far below that of many of its global competitors. That energy benefit is enormous — equivalent to 40 million megawatt-hours per year, or the annual output of four Hoover Dams.
Simrad noted that the Canadian industry supports the U.S. goal of increasing domestic aluminum production capacity from 50% to 80% of national demand, but added that tariffs undermine the investment certainty needed to build that capacity.
"Even if U.S. output doubles, it will still be a net importer," he said.
Instead, the AAC and CMI urge the U.S. to target the real threat: subsidized overcapacity from China. Canada already leads the world in aluminum traceability and anti-dumping enforcement. "Canadian aluminum is not — and will not be — a backdoor for unfair trade," Simard stated. "Undermining a trusted partner only weakens the foundation we both stand on."
Read Next:
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/markets/commodities/25/06/45746216/third-delay-in-mali-court-battle-over-barricks-gold-complex" target="_blank" rel="noreferrer noopener">Third Delay In Mali Court Battle Over Barrick's Gold Complex</a></li>
</ul>
Photo via Shutterstock

Government

News

Commodities

Politics

Markets

ABEV

Coca-Cola European Partners plc Ordinary Shares

CCEP

Fomento Economico Mexicano S.A.B. De C.V.

HEINY

US Aluminum Tariffs Risk Supply Chain And Food Security, Industry Insiders Warn

Roth MKM analyst Sean McGowan maintains Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) with a Neutral and raises the price target from $50 to $56.

Price Target

Analyst Ratings

Roth MKM Maintains Neutral on Monster Beverage, Raises Price Target to $56

Wall Street traded slightly lower by midday Friday, as investors adopted a wait-and-see stance ahead of a potential trade breakthrough, with high-stakes negotiations between U.S. officials—led by Treasury Secretary Scott Bessent—and Chinese authorities set to <a href="https://www.benzinga.com/topic/tariffs">unfold over the weekend.</a>
President Donald Trump signaled that tariffs on Chinese goods could be slashed from the current 145% to 80%, though that figure remains significantly higher than pre-Liberation Day levels, prompting continued caution among market participants.
Equities gave back a portion of Thursday's gains as sentiment turned more defensive, while gold rebounded 1% to $3,330 per ounce, partially offsetting losses from the previous session.
Oil prices extended their rally, climbing further above $60 a barrel amid an improved global demand outlook, putting crude on track for its strongest weekly performance since late 2024. Natural gas followed suit, with Henry Hub futures rising 4.4%.
In fixed income, Treasury yields held steady, with the 10-year yield hovering around 4.37%.
Meanwhile, Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>) took a breather after Thursday's 6.4% surge, trading just above $102,500.
<h3 class="wp-block-heading">Friday&#8217;s Performance In Major US Indices, ETFs</h3>
<figure class="wp-block-table is-style-stripes"> 
<table class="has-fixed-layout">
<tbody>
<tr>
<td>Major Indices</td>
<td>Price</td>
<td>Chg %</td>
</tr>
<tr>
<td>S&amp;P 500</td>
<td>5,650.98</td>
<td>-0.2%</td>
</tr>
<tr>
<td>Nasdaq 100</td>
<td>20,003.04</td>
<td>-0.3%</td>
</tr>
<tr>
<td>Russell 2000</td>
<td>2,017.97</td>
<td>-0.4%</td>
</tr>
<tr>
<td>Dow Jones</td>
<td>41,179.33</td>
<td>-0.5%</td>
</tr>
</tbody>
</table>
<figcaption class="wp-element-caption">Updated by 1:10 p.m. ET</figcaption></figure>
According to&nbsp;<a href="https://www.benzinga.com/pro/?utm_source=BZprocontent&amp;t=be2bearmibe3na1">Benzinga Pro</a>&nbsp;data:
<ul class="wp-block-list">
<li>The&nbsp;SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>) inched 0.2% lower to $563.80.</li>
<li>The&nbsp;SPDR Dow Jones Industrial Average&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIA#NYSE">DIA</a>) eased 0.4% to $412.10.</li>
<li>The tech-heavy&nbsp;Invesco QQQ Trust Series&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>)&nbsp;eased 0.2% to $487.38.</li>
<li>The&nbsp;iShares Russell 2000 ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IWM#NYSE">IWM</a>) inched 0.3% lower to $200.54.</li>
<li>The&nbsp;Energy&nbsp;Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLE#NYSE">XLE</a>) outperformed, up 0.9%; the&nbsp;Consumer Staples&nbsp;Select Sector SPDR Fund&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLP#NYSE">XLP</a>) lagged, down 0.5%.</li>
</ul>
<h3 class="wp-block-heading">Friday&#8217;s Stock Movers</h3>
Stocks reacting to earnings reports included: 
<ul class="wp-block-list">
<li>McKesson Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MCK#NYSE">MCK</a>) up 0.48%</li>
<li>Monster Beverage Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) up 2.02%</li>
<li>Coinbase Global, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COIN#NASDAQ">COIN</a>) down 2.28%</li>
<li>TKO Group Holdings, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TKO#NYSE">TKO</a>) down 4.10%</li>
<li>Microchip Technology Incorporated (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MCHP#NASDAQ">MCHP</a>) up 10.44%</li>
<li>LPL Financial Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LPLA#NASDAQ">LPLA</a>) up 5.83%</li>
<li>Ubiquiti Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UI#NYSE">UI</a>) up 14.64%</li>
<li>Rocket Companies, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>) down 2.32%</li>
<li>Insulet Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PODD#NASDAQ">PODD</a>) up 20.81%</li>
<li>Expedia Group, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EXPE#NASDAQ">EXPE</a>) down 7.75%</li>
<li>Alliant Energy Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LNT#NASDAQ">LNT</a>) up 1.29%</li>
<li>Akamai Technologies, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AKAM#NASDAQ">AKAM</a>) down 7.90%</li>
<li>EchoStar Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SATS#NASDAQ">SATS</a>) up 2.77%</li>
<li>Starwood Property Trust, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STWD#NYSE">STWD</a>) up 0.29%</li>
<li>Essent Group Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ESNT#NYSE">ESNT</a>) down 1.45%</li>
</ul>
Read Next:
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/government/regulations/25/05/45317301/5-treasury-yields-could-force-trump-to-slash-tariffs-in-q2-says-bofas-hartnett">5% Treasury Yields Could Force Trump To Slash Tariffs In Q2, Says BofA&#8217;s Hartnett </a></li>
</ul>
Photo: Shutterstock

Coverage of Bitcoin, Etherum, Ripple and all the latest digital currencies.

Cryptocurrency

Large Cap

Macro Economic Events

Regulations

Broad U.S. Equity ETFs

Economics

ETFs

$BTC

AKAM

COIN

SPDR Dow Jones Industrial Average ETF Trust

ESNT

EXPE

LPLA

MCHP

PODD

SATS

STWD

Select Sector SPDR-Consumer Discretionary

Stocks Slip As Gold Rebounds To $3,330, Bitcoin Holds $102,000: What's Driving Markets Friday?

Morgan Stanley analyst Dara Mohsenian maintains Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) with a Overweight and raises the price target from $60 to $65.

Morgan Stanley Maintains Overweight on Monster Beverage, Raises Price Target to $65

Piper Sandler analyst Michael Lavery maintains Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) with a Neutral and raises the price target from $51 to $54.

Piper Sandler Maintains Neutral on Monster Beverage, Raises Price Target to $54

WIIM

MNST stock has given up its prior loss. Monster Beverage shares were trading lower after the company reported mixed Q1 financial results.

Monster Beverage shares are trading lower after the company reported mixed Q1 financial results.

Monster Beverage Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) is bracing for tighter margins in the second quarter as rising aluminum costs and tariff-related premiums begin to squeeze its bottom line.
What Happened: During the company&#8217;s first quarter earnings call on Thursday, Vice Chairman and Co-CEO, Hilton Schlosberg, said that Monster&#8217;s layered hedging strategy may not be able to contain certain costs, particularly the rise in aluminum prices stemming from the tariffs.
&#8220;We use a ladder approach for hedging, and it's very difficult and somewhat expensive to hedge the Midwest premium,&#8221; he said, referring to the regional surcharge applied to aluminum deliveries in the U.S. Midwest.
See More: <a href="https://www.benzinga.com/markets/25/05/45306998/arm-cfo-explains-why-company-withheld-fiscal-2026-full-year-guidance-amid-uncertainty-from-customers-and-tariff-impacts-the-amount-of-signals-im-getting">Arm CFO Explains Why Company Withheld Fiscal 2026 Full Year Guidance Amid Uncertainty From Customers And Tariff Impacts: &#8216;The Amount Of Signals I&#8217;m Getting…&#8217;</a>
&#8220;To a limited degree, we are hedged with certain volumes in the Midwest premium,&#8221; Schlosberg said, while acknowledging, &#8220;we don't always win&#8221; with hedging. He added that the purpose of the company's hedging strategy is to manage risk and avoid leaving the business overly exposed to price volatility.
Looking ahead, Schlosberg warned that rising material costs, including the Midwest aluminum premium, are likely to pressure margins in the coming months. &#8220;I wouldn't expect that the second quarter margin will be as high as the first quarter margin,&#8221; he said.
Why It Matters: In February, Coca-Cola Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KO#NYSE">KO</a>) warned that the <a href="https://benzinga.com/news/25/02/43759161/coca-cola-warns-trumps-tariffs-could-force-it-to-use-more-plastic-if-aluminium-cans-become-more-expensive-we-can-shift-to-pet">tariffs on Aluminum</a> could force it to use more plastic to keep prices stable. &#8220;If aluminum cans become more expensive, we can put more emphasis on PET bottles,&#8221; the company&#8217;s CEO, James Quincey, said. 
Even Alcoa Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AA#NYSE">AA</a>), the largest aluminum producer in the U.S., recently disclosed that tariffs <a href="https://benzinga.com/news/earnings/25/04/44858454/alcoa-warns-tariffs-could-cost-425-million-annually-this-is-the-most-material-impact-says-ceo">have taken a toll</a> on its bottom line, while estimating an annual earnings impact of $425 million. The company noted that 70% of its production based in Canada is destined for American consumers, making it vulnerable.
Monster Beverages is also expected to face certain <a href="https://www.benzinga.com/markets/equities/25/05/45188975/snap-spending-shift-could-hit-general-mills-pepsico-hard-warns-analyst">headwinds stemming from cuts</a> in the U.S. Federal Government&#8217;s Supplemental Nutrition Assistance Program (SNAP), with roughly 10% of its $123 billion annual budget being spent on soda. 
During its first quarter results, Monster reported $1.85 billion in revenue, down 2.3% year-over-year, with a profit of $0.45 per share, up 7.4% from last year. The company missed consensus estimates at the top and bottom lines. 
Price Action: The stock was down 0.69% on Thursday, and is down 0.73% after hours, following its first quarter, which fell short of analyst estimates.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="136" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/08221424/Screenshot-2025-05-09-at-7.44.12-AM-1024x136.png" alt="" class="wp-image-909331" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/08221424/Screenshot-2025-05-09-at-7.44.12-AM-1024x136.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/08221424/Screenshot-2025-05-09-at-7.44.12-AM-300x40.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/08221424/Screenshot-2025-05-09-at-7.44.12-AM-768x102.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/08221424/Screenshot-2025-05-09-at-7.44.12-AM-1536x204.png 1536w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/08221424/Screenshot-2025-05-09-at-7.44.12-AM.png 1610w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
According to Benzinga&#8217;s Edge Stock Rankings, the stock sports a favorable price trend in the short, medium, and long term. For more insights, sign up for <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound">Benzinga Edge</a>.
Photo Courtesy: kiraziku2u on Shutterstock.com
Read More: 
<ul>
<li><a href="https://www.benzinga.com/25/05/45305930/elon-musk-said-bill-gates-has-no-clue-after-gates-claimed-electric-trucks-may-never-be-practical-because-they-cant-cover-long-distances">Elon Musk Said Bill Gates &#8216;Has No Clue&#8217; After Gates Claimed Electric Trucks May &#8216;Never Be Practical&#8217; Because They Can&#8217;t Cover Long Distances</a></li>
</ul>

Earnings

Monster's CEO: 'We Don't Always Win' On Hedging—As Aluminum Tariffs Bite Into Q2 Margins

Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) reported quarterly earnings of $0.47 per share which beat the analyst consensus estimate of $0.46 by 2.17 percent. This is a 11.9 percent increase over earnings of $0.42 per share from the same period last year. The company reported quarterly sales of $1.85 billion which missed the analyst consensus estimate of $1.98 billion by 6.38 percent. This is a 2.32 percent decrease over sales of $1.90 billion the same period last year.

Earnings Beats

Earnings Misses

Monster Beverage Q1 Adj. EPS $0.47 Beats $0.46 Estimate, Sales $1.85B Miss $1.98B Estimate

Monster Beverage's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NYSE">MNST</a>) short percent of float has risen 10.36% since its last report. The company recently reported that it has 19.03 million shares sold short, which is 2.77% of all regular shares that are available for trading. Based on its trading volume, it would take traders 2.44 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>Monster Beverage Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1746720024_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Monster Beverage has grown since its last report. This does not mean that the stock is going to fall in the near-term but traders should be aware that more shares are being shorted.
<h3>Comparing Monster Beverage's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, Monster Beverage's peer group average for short interest as a percentage of float is 7.58%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

Trading Ideas

What Does the Market Think About Monster Beverage?

AAOI

ABCL

ACIC

ACIW

ACMR

ACTG

AFRM

AKBA

ALGM

ALIT

ALRM

ALXO

Amplify YieldShares Oil Hedged MLP Income ETF

AMLX

AMPX

AMTX

APPN

APYX

AQMS

ARGX

ARHS

ARKO

ARLO

ASPN

ASTH

Adtalem Global Education Inc. Common Stock

ATGE

ATHM

ATUS

AUTL

AVAH

AVPT

AXGN

BAER

BBDC

BIGC

BILL

BIRD

BlackSky Technology Inc. Class A Common Stock

BKSY

BLFS

BLND

CARG

CARS

CBLL

CBUS

CCEC

CCOI

CCRD

CDTX

CION

CLAR

CLFD

CLNE

CLSK

CMPS

CMRE

CODX

COLD

COLL

COMP

CRNX

CRON

CROX

CRVS

CTEV

CTKB

CTLP

CVRX

DAVE

DCGO

DCTH

DIOD

DKNG

Earnings Scheduled For May 8, 2025

U.S. stocks traded mixed at midday Wednesday, as investors remained cautious ahead of the Federal Reserve&#8217;s upcoming policy decision, with Chair Jerome Powell set to <a href="https://www.benzinga.com/economics/macro-economic-events/25/05/45258146/all-eyes-on-powell-betting-markets-reveal-what-the-fed-chair-is-most-likely-to-say-on-wednesday">speak at 2:30 p.m. ET.</a>
Trade developments continued to influence market sentiment. During a Senate hearing, Treasury Secretary Scott Bessent confirmed that initial talks with China will begin in Switzerland later this week, though he emphasized they are only preliminary.
Alphabet Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) led notable decliners, plunging over 7% after a Bloomberg report indicated an Apple executive's testimony suggested AI may be eroding traditional search market share.
The Dow Jones outperformed, while tech-heavy indexes like the Nasdaq 100 and S&amp;P 500 lagged under pressure from Alphabet&#8217;s sharp decline. Sector performance was positive overall, with modest gains led by financials.
In commodities, U.S. natural gas prices at the Henry Hub surged over 5% to $3.640 per million British units, driven by recovering feedgas flows to Freeport LNG and forecasts for early-season heat boosting demand.
Gold retreated 1.5% after a strong two-day rally, while oil dipped 1.2% to $58.30 following a brief spike to $60 overnight.
Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>) held steady at around $96,800.
<h3 class="wp-block-heading">Wednesday&#8217;s Performance In Major US Indices, ETFs</h3>
<figure class="wp-block-table is-style-stripes"> 
<table>
<tbody>
<tr>
<td>Major Indices</td>
<td>Price</td>
<td>1-day %</td>
</tr>
<tr>
<td>Dow Jones</td>
<td>41,115.49</td>
<td>0.7%</td>
</tr>
<tr>
<td>Russell 2000</td>
<td>1,993.68</td>
<td>0.5%</td>
</tr>
<tr>
<td>S&amp;P 500</td>
<td>5,619.12</td>
<td>0.2%</td>
</tr>
<tr>
<td>Nasdaq 100</td>
<td>19,781.12</td>
<td>-0.1%</td>
</tr>
</tbody>
</table>
<figcaption class="wp-element-caption">Updated by 12:10 p.m. ET </figcaption></figure>
According to&nbsp;<a href="https://www.benzinga.com/pro/?utm_source=BZprocontent&amp;t=be2bearmibe3na1">Benzinga Pro</a>&nbsp;data:
<ul>
<li>The&nbsp;SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>) inched 0.2% up to $559.98.</li>
<li>The&nbsp;SPDR Dow Jones Industrial Average&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIA#NYSE">DIA</a>) rose 0.7% to $410.96.</li>
<li>The tech-heavy&nbsp;Invesco QQQ Trust Series&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>)&nbsp;fell 0.2% to $480.71.</li>
<li>The&nbsp;iShares Russell 2000 ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IWM#NYSE">IWM</a>) rose 0.6% to $197.89.</li>
<li>The&nbsp;Financials&nbsp;Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLF#NYSE">XLF</a>) outperformed, up 0.9%; the&nbsp;Communication Services&nbsp;Select Sector SPDR Fund&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLC#NYSE">XLC</a>) lagged, down 0.8%.</li>
</ul>
<h3 class="wp-block-heading">Wednesday&#8217;s Stock Movers</h3>
Stocks reacting to earnings included:
<ul>
<li>Arista Networks Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ANET#NYSE">ANET</a>) down 6.84%</li>
<li>Gen Digital Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GEN#NASDAQ">GEN</a>) up 9.16%</li>
<li>Advanced Micro Devices Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMD#NASDAQ">AMD</a>) up 0.89%</li>
<li>International Flavors &amp; Fragrances Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IFF#NYSE">IFF</a>) down 6.09%</li>
<li>Electronic Arts Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EA#NASDAQ">EA</a>) up 0.41%</li>
<li>Mosaic Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MOS#NYSE">MOS</a>) up 3.58%</li>
<li>Corpay Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CPAY#NYSE">CPAY</a>) down 1.80%</li>
<li>Wynn Resorts Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WYNN#NASDAQ">WYNN</a>) up 0.56%</li>
<li>Jack Henry &amp; Associates Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JKHY#NASDAQ">JKHY</a>) down 0.67%</li>
<li>Devon Energy Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DVN#NYSE">DVN</a>) down 0.16%</li>
<li>Super Micro Computer Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SMCI#NASDAQ">SMCI</a>) down 6.04%</li>
<li>Coty Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/COTY#NYSE">COTY</a>) down 9.09%</li>
<li>Rivian Automotive Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIVN#NASDAQ">RIVN</a>) down 2.90%</li>
<li>The Walt Disney Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) up 11.46%</li>
<li>Uber Technologies, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>) down 2.02%</li>
<li>Emerson Electric Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EMR#NYSE">EMR</a>) up 2.72%</li>
<li>Johnson Controls International plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JCI#NYSE">JCI</a>) up 1.52%</li>
<li>Vistra Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VST#NYSE">VST</a>) down 4.78%</li>
<li>Verisk Analytics, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VRSK#NASDAQ">VRSK</a>) up 4.22%</li>
<li>Rockwell Automation, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ROK#NYSE">ROK</a>) up 12.29%</li>
<li>Cheniere Energy Partners, L.P. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CQP#NYSE">CQP</a>) down 0.82%</li>
<li>CDW Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CDW#NASDAQ">CDW</a>) up 6.90%</li>
<li>NiSource Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NI#NYSE">NI</a>) up 3.13%</li>
</ul>
Stocks slated to report earnings after the close include Fortinet Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FTNT#NASDAQ">FTNT</a>), Axon Enterprise Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAXN#NASDAQ">AAXN</a>), Corteva Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CTVA#NYSE">CTVA</a>), Occidental Petroleum Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/OXY#NYSE">OXY</a>), Texas Pacific Land Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TPL#NYSE">TPL</a>), Atmos Energy Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ATO#NYSE">ATO</a>), Fidelity National Financial Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FNF#NYSE">FNF</a>), and Western Gas Partners LP (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WES#NYSE">WES</a>).
Read Next:
<ul>
<li><a href="https://www.benzinga.com/markets/cryptocurrency/25/05/45257429/michael-saylor-calls-bitcoin-the-corporate-survival-strategy-for-96-of-companies">Michael Saylor Calls Bitcoin The &#8216;Corporate Survival Strategy&#8217; For 96% of Companies</a></li>
</ul>
Powell will be speaking at 2:30 p.m. ET. Watch below.
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> 
<div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="&#x1f534;WATCH LIVE: FOMC Rate Decision &#x7C; Fed Chair Powell Press Conference &#x7C; May 7, 2025" width="500" height="281" src="https://www.youtube.com/embed/xpIaAwIGoIA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div>
</figure>
Photo: Shutterstock

Analyst Color

Sector ETFs

Econ #s

Tech

AAXN

ANET

COTY

CPAY

CTVA

EPAM

EVRG

FTNT

GOOG

GOOGL

JKHY

KVUE

MTCH

NWSA

PARA

PENN

PLNT

RIVN

SHOP

SMCI

SOLV

UBER

USFD

VRSK

VTRS

WYNN

Wall Street Mixed Ahead Of Fed Meeting, Alphabet Sinks: What's Driving Markets Wednesday?

Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) is gearing up to announce its quarterly earnings on Thursday, 2025-05-08. Here's a quick overview of what investors should know before the release.
Analysts are estimating that Monster Beverage will report an earnings per share (EPS) of $0.46.
Investors in Monster Beverage are eagerly awaiting the company's announcement, hoping for news of surpassing estimates and positive guidance for the next quarter.
It's worth noting for new investors that stock prices can be heavily influenced by future projections rather than just past performance.
<h3>Performance in Previous Earnings</h3>
Last quarter the company missed EPS by $0.02, which was followed by a 5.26% increase in the share price the next day.
Here's a look at Monster Beverage's past performance and the resulting price change:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q4 2024</th>
<th>Q3 2024</th>
<th>Q2 2024</th>
<th>Q1 2024</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>0.40</td>
<td>0.43</td>
<td>0.45</td>
<td>0.43</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>0.38</td>
<td>0.40</td>
<td>0.41</td>
<td>0.42</td>
</tr>
<tr>
<td>Price Change %</td>
<td>5.0%</td>
<td>-1.0%</td>
<td>-11.0%</td>
<td>3.0%</td>
</tr>
</tbody>
</table>

<img src="https://www.benzinga.com/files/images/story/2025/1746626459_0.png" alt="eps graph" />
<h3>Stock Performance</h3>
Shares of Monster Beverage were trading at $60.02 as of May 06. Over the last 52-week period, shares are up 8.79%. Given that these returns are generally positive, long-term shareholders are likely bullish going into this earnings release. 
<h3>Analysts' Perspectives on Monster Beverage</h3>
Understanding market sentiments and expectations within the industry is crucial for investors. This analysis delves into the latest insights on Monster Beverage.
The consensus rating for Monster Beverage is Buy, derived from 9 analyst ratings. An average one-year price target of $61.11 implies a potential 1.82% upside.
<h3>Comparing Ratings with Competitors</h3>
In this analysis, we delve into the analyst ratings and average 1-year price targets of Keurig Dr Pepper, Primo Brands and Celsius Holdings, three key industry players, offering insights into their relative performance expectations and market positioning.
<ul>
<li>Analysts currently favor an Outperform trajectory for Keurig Dr Pepper, with an average 1-year price target of $40.1, suggesting a potential 33.19% downside.</li>
<li>Analysts currently favor an Buy trajectory for Primo Brands, with an average 1-year price target of $42.75, suggesting a potential 28.77% downside.</li>
<li>Analysts currently favor an Buy trajectory for Celsius Holdings, with an average 1-year price target of $44.8, suggesting a potential 25.36% downside.</li>
</ul>
<h3>Comprehensive Peer Analysis Summary</h3>
The peer analysis summary presents essential metrics for Keurig Dr Pepper, Primo Brands and Celsius Holdings, unveiling their respective standings within the industry and providing valuable insights into their market positions and comparative performance.

<table>
<thead>
<tr>
<th>Company</th>
<th>Consensus</th>
<th>Revenue Growth</th>
<th>Gross Profit</th>
<th>Return on Equity</th>
</tr>
</thead>
<tbody>
<tr>
<td>Monster Beverage</td>
<td>Buy</td>
<td>4.74%</td>
<td>$1.00B</td>
<td>4.61%</td>
</tr>
<tr>
<td>Keurig Dr Pepper</td>
<td>Outperform</td>
<td>4.82%</td>
<td>$1.99B</td>
<td>2.12%</td>
</tr>
<tr>
<td>Primo Brands</td>
<td>Buy</td>
<td>28.66%</td>
<td>$430.10M</td>
<td>-9.85%</td>
</tr>
<tr>
<td>Celsius Holdings</td>
<td>Buy</td>
<td>-4.39%</td>
<td>$166.67M</td>
<td>-5.72%</td>
</tr>
</tbody>
</table>

Key Takeaway:
Monster Beverage is positioned in the middle for Consensus rating. It ranks at the bottom for Revenue Growth. In terms of Gross Profit, it is at the top. For Return on Equity, it is positioned in the middle among its peers.
<h3>Get to Know Monster Beverage Better</h3>
Monster Beverage is a leader in the energy drink category within the nonalcoholic ready-to-drink beverage market, generating two thirds of revenue in the US and Canada. The well-known Monster trademark includes brands such as Monster Energy, Monster Ultra, Java Monster, and Juice Monster. The firm also owns other energy drink brands, such as Reign, NOS, Burn, Bang and Mother, and brews and distributes beers and flavored malt beverages following the acquisition of a craft brewer in 2022. Monster controls branding and innovation but outsources beverage manufacturing and packaging to copackers and finished goods distribution to bottlers in the global Coca-Cola system (pursuant to a 20-year agreement inked in 2015). Coke is the largest shareholder of Monster with a 19.5% stake.
<h3>Financial Milestones: Monster Beverage's Journey</h3>
Market Capitalization: With restricted market capitalization, the company is positioned below industry averages. This reflects a smaller scale relative to peers.
Positive Revenue Trend: Examining Monster Beverage's financials over 3 months reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 4.74% as of 31 December, 2024, showcasing a substantial increase in top-line earnings. When compared to others in the Consumer Staples sector, the company faces challenges, achieving a growth rate lower than the average among peers.
Net Margin: Monster Beverage's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 14.94% net margin, the company effectively manages costs and achieves strong profitability.
Return on Equity (ROE): The company's ROE is a standout performer, exceeding industry averages. With an impressive ROE of 4.61%, the company showcases effective utilization of equity capital.
Return on Assets (ROA): Monster Beverage's ROA surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 3.43% ROA, the company effectively utilizes its assets for optimal returns.
Debt Management: Monster Beverage's debt-to-equity ratio is below the industry average at 0.06, reflecting a lower dependency on debt financing and a more conservative financial approach.
<a href="https://www.benzinga.com/quote/MNST/earnings">To track all earnings releases for Monster Beverage visit their earnings calendar on our site.</a>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

What to Expect from Monster Beverage's Earnings

Wells Fargo analyst Chris Carey maintains Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) with a Overweight and raises the price target from $65 to $67.

Wells Fargo Maintains Overweight on Monster Beverage, Raises Price Target to $67

In a recent interview, United States Secretary of Agriculture Brooke Rollins signaled a new wave of regulatory scrutiny headed for America&#8217;s largest food, beverage, and retail brands.
What Happened: Speaking on the All-in Podcast on Sunday, Secretary Rollins discussed the Supplemental Nutrition Assistance Program (SNAP), highlighting its $123 billion annual cost.
She noted that SNAP accounts for 70% of the U.S. Department of Agriculture's budget and roughly 2% of the entire federal budget.
Rollins further adds that roughly 10% of this budget, or $15 billion a year, is spent on soda, with 75% of the population on SNAP being clinically obese. &#8220;Taxpayer dollars be[ing] spent on sugary drinks and junk food that&#8217;s making our kids sick? Absolutely not,&#8221; she says.
See More: <a href="https://www.benzinga.com/general/market-summary/25/05/45187807/sp-500s-9-day-climb-not-a-recession-signal-argue-analysts-amid-conflicting-research-simply-wrong-lazy-analysis">S&amp;P 500&#8217;s 9-Day Climb Not A Recession Signal, Argue Analysts Amid Conflicting Research: &#8216;Simply Wrong/Lazy Analysis&#8217;</a>
She blames this squarely on the lobbyists, saying that &#8220;the amount of money that is at stake is reflected in the amount of lobbyists that are out and about,&#8221; but adds that the program will not be eliminated, and will instead be realigned to &#8220;make America healthy again.&#8221;
Why It Matters: SNAP benefits have been in focus ever since the new administration took over, with <a href="https://benzinga.com/news/25/02/43901558/snap-benefits-in-focus-trump-admin-targets-bidens-food-assistance-policies">plenty of pushback</a> against potential cuts, coming from the likes of Rep. Ro Khanna (D-CA), who called it &#8220;slashing benefits for working-class Americans to pay for tax breaks for the ultra-rich.&#8221; 
Several leading food, beverage, and retail brands too face a top-line hit if these changes come into effect, with a substantial portion of their revenues coming from purchases made using SNAP.
According to analyst Alexia Howard from Bernstein, a wide-scale cut to SNAP could hit General Mills Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIS#NYSE">GIS</a>) the hardest, given its cereal line-up.
Besides this, there are beverage stocks such as Coca-Cola Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KO#NYSE">KO</a>), PepsiCo Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>), and Monster Beverage Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>), which are likely to be hit hard, according to a Citi Research note.
Among retailers, dollar stores such as Dollar General Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DG#NYSE">DG</a>) and Dollar Tree Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DLTR#NASDAQ">DLTR</a>) are the most likely to be impacted by cuts to the SNAP program, according to Bernstein analyst Zhihan Ma. &#8220;If you're a dollar store, your full value proposition is predicated on servicing the lower-income consumers,&#8221; Ma said, in a report <a href="https://www.cnbc.com/2025/04/16/proposed-snap-cuts-pressure-low-income-shoppers-retailers.html">by</a> CNBC. 
<figure class="wp-block-table"> 
<table>
<tbody>
<tr>
<td class="has-text-align-center" data-align="center">Stock</td>
<td class="has-text-align-center" data-align="center">Year-To-Date Performance</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">General Mills Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIS#NYSE">GIS</a>)</td>
<td class="has-text-align-center" data-align="center">-12.79%</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">Coca-Cola Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KO#NYSE">KO</a>)</td>
<td class="has-text-align-center" data-align="center">+15.86%</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">PepsiCo Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>)</td>
<td class="has-text-align-center" data-align="center">-10.96%</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">Monster Beverage Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>)</td>
<td class="has-text-align-center" data-align="center">+14.80%</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">Dollar General Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DG#NYSE">DG</a>)</td>
<td class="has-text-align-center" data-align="center">+19.40%</td>
</tr>
<tr>
<td class="has-text-align-center" data-align="center">Dollar Tree Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DLTR#NASDAQ">DLTR</a>)</td>
<td class="has-text-align-center" data-align="center">+10.23%</td>
</tr>
</tbody>
</table>
</figure>
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> 
<div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Brooke Rollins, Secretary of Agriculture &#x7C; All-In in DC!" width="500" height="281" src="https://www.youtube.com/embed/Avlm1GWEgQI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div>
</figure>
Read More: 
<ul>
<li><a href="https://www.benzinga.com/25/05/45188341/billionaire-mark-cuban-asks-if-small-businesses-be-ignored-after-trump-redirects-question-on-tariff-relief-for-little-businesses">Billionaire Mark Cuban Asks Should Small Businesses Be &#8216;Ignored&#8217; After Trump Redirects Question On Tariff Relief For &#8216;Little Businesses&#8217;</a></li>
</ul>
Photo courtesy: New Africa / Shutterstock.com

DLTR

SNAP Spending Shift Could Hit General Mills, PepsiCo Hard, Warns Analyst

Truist Securities analyst Bill Chappell maintains Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) with a Sell and raises the price target from $40 to $50.

Truist Securities Maintains Sell on Monster Beverage, Raises Price Target to $50

Government health agencies are pushing forward an <a target="_blank" href="https://www.fda.gov/news-events/press-announcements/hhs-fda-phase-out-petroleum-based-synthetic-dyes-nations-food-supply" rel="noreferrer noopener">overhaul of food additive rules</a> to remove petroleum-based artificial dyes from products sold in the U.S.
The effort, revealed on Wednesday, falls under health secretary&nbsp;Robert F. Kennedy Jr's larger "Make America Healthy Again" plan, which seeks to boost national health by tightening dietary guidelines.
The U.S. Food and Drug Administration (FDA) and the Department of Health and Human Services introduced a roadmap outlining the shift toward plant-based food colorings across the industry.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/04/44909706/tariff-pressures-could-reshape-restaurant-buildout-economics-says-analyst" rel="noreferrer noopener">Tariff Pressures Could Reshape Restaurant Buildout Economics, Says Analyst</a>
"For too long, some food producers have been feeding Americans petroleum-based chemicals without their knowledge or consent," said HHS Secretary Robert F. Kennedy, Jr.
"These poisonous compounds offer no nutritional benefit and pose real, measurable dangers to our children's health and development. That era is coming to an end.
As part of the plan, approvals for two synthetic dyes, Citrus Red No. 2 and Orange B, will be rescinded in the coming months.
Regulators are coordinating with manufacturers to eliminate six commonly used food colorings: FD&amp;C Red No. 40, FD&amp;C Yellow Nos. 5 and 6, FD&amp;C Green No. 3, and FD&amp;C Blue Nos. 1 and 2 by the end of next year.
The FDA also encouraged companies to retire FD&amp;C Red No. 3 ahead of the current 2027-2028 target. To support a seamless shift, the agency intends to authorize four new naturally derived color additives in the near future.
It is also speeding up the evaluation process for substitutes such as butterfly pea flower extract, Galdieria blue, gardenia blue, and calcium phosphate. In addition, updated regulatory guidelines are being developed to assist manufacturers in meeting the new requirements.
In collaboration with the National Institutes of Health (NIH), the FDA will undertake a broad research effort to assess how food dyes influence children's development and well-being.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/general/health-care/25/04/44952308/boston-scientific-raises-annual-outlook-after-strong-heart-devices-sales-in-q1-announces-cfo-transition" target="_blank" rel="noreferrer noopener">Boston Scientific Raises Annual Outlook After Strong Heart Devices Sales In Q1, Announces CFO Transition</a></li>
</ul>
Photo by Tada Images via Shutterstock

General

MDLZ

FDA Targets Synthetic Food Dyes In Sweeping Nutrition Overhaul

<a href="https://www.fda.gov/news-events/press-announcements/hhs-fda-phase-out-petroleum-based-synthetic-dyes-nations-food-supply#:~:text=%E2%80%9CToday%2C%20the%20FDA%20is%20asking,obesity%2C%20depression%2C%20and%20ADHD" title="https://www.fda.gov/news-events/press-announcements/hhs-fda-phase-out-petroleum-based-synthetic-dyes-nations-food-supply#:~:text=%E2%80%9CToday%2C%20the%20FDA%20is%20asking,obesity%2C%20depression%2C%20and%20ADHD">https://www.fda.gov/news-events/press-announcements/hhs-fda-phase-out-petroleum-based-synthetic-dyes-nations-food-supply#:~:text=%E2%80%9CToday%2C%20the%20FDA%20is%20asking,obesity%2C%20depression%2C%20and%20ADHD</a>.
<a href="https://www.fda.gov/news-events/press-announcements/hhs-fda-phase-out-petroleum-based-synthetic-dyes-nations-food-supply#:~:text=%E2%80%9CToday%2C%20the%20FDA%20is%20asking,obesity%2C%20depression%2C%20and%20ADHD" title="https://www.fda.gov/news-events/press-announcements/hhs-fda-phase-out-petroleum-based-synthetic-dyes-nations-food-supply#:~:text=%E2%80%9CToday%2C%20the%20FDA%20is%20asking,obesity%2C%20depression%2C%20and%20ADHD">https://www.fda.gov/news-events/press-announcements/hhs-fda-phase-out-petroleum-based-synthetic-dyes-nations-food-supply#:~:text=%E2%80%9CToday%2C%20the%20FDA%20is%20asking,obesity%2C%20depression%2C%20and%20ADHD</a>.

U.S. FDA Commissioner Makary Says FDA Is Taking Action To Remove Petroleum-Based Synthetic Dyes From Food Supply And Medications; FDA Food Policy Is Justified By Studies Raising Concern About Link Between Dyes And Health Conditions

Press Releases

Monster Beverage Reports 2024 Third Quarter Financial Results

Monster Beverage Announces Webcast Details For Investor Meeting/Business Update January 21, 2025

Monster Beverage to Report Financial Results for 2024 Fourth Quarter on February 27, 2025

Monster Beverage Reports 2024 Fourth Quarter and Full-Year Financial Results

Comments

Monster Beverage

Noticias

SOCIO/CONTRIBUIDOR

BENZINGA GLOBAL