JetBlue Airways (NASDAQ:JBLU) Bolsa

JetBlue Airways

JetBlue Airways Corp is a low-cost airline that offers high-quality service, including assigned seating and in-flight entertainment. It served approximately 100 destinations in the United States, the Caribbean and Latin America, Canada, and England. The company currently operates Airbus A321, Airbus A320, Airbus A321neo, and Embraer E190 aircraft types. The company has one operating segment, Air Transportation Services, which provides services in the United States, the Caribbean, Latin America, Canada, and Europe. The majority of revenue is generated from the Domestic & Canada segment.

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El mercado de valores de EE. UU. se recupera con fuerza, destacando Alibaba, Tesla y JetBlue. Descubre qué impulsó los movimientos clave.

Alibaba, Starbucks, JetBlue, Lockheed Martin, Tesla: 5 valores que están en el radar de los inversores

Movers

Las acciones de JetBlue (JBLU) caen tras anunciar una oferta de pagarés convertibles por 400M$. Analistas revisan sus previsiones.

Por qué las acciones de JetBlue Airways (JBLU) están cayendo bruscamente

JetBlue Airways Corporation - Common Stock

JetBlue Airways Corp

Citigroup analyst Stephen Trent maintains JetBlue Airways (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JBLU#NASDAQ">JBLU</a>) with a Neutral and lowers the price target from $7.15 to $4.25.

Price Target

Analyst Ratings

Citigroup Maintains Neutral on JetBlue Airways, Lowers Price Target to $4.25

A better-than-expected U.S. jobs report for March brought renewed focus on some sector-specific <a href="https://www.benzinga.com/etfs">exchange-traded funds, or ETFs</a>. 
Healthcare, transportation, and food retail are specific examples of how the labor market&#8217;s resilience is presenting selective opportunity in the face of wider skepticism about inflation and trade tensions.
The American economy created 228,000 jobs in March, well exceeding Wall Street&#8217;s <a href="https://www.cnbc.com/2025/04/04/jobs-report-march-2025-.html">forecast </a>of 140,000 and exceeding the 12-month average of 158,000, as reported in <a href="https://www.bls.gov/news.release/empsit.nr0.htm">data </a>issued by the U.S. Bureau of Labor Statistics. Hiring was strongest in healthcare, transportation and warehousing, and food and beverage stores—categories in which ETF exposure may be timely for investors.
Also Read: <a href="https://www.benzinga.com/25/04/44721421/exclusive-from-corn-to-crypto-teucrium-ceo-talks-strategy-risk-and-the-launch-of-xxrp">Exclusive: From Corn To Crypto &#8211; Teucrium CEO Talks Strategy, Risk And Launch Of XXRP</a>
Health care remained a bedrock of job growth, adding 54,000 jobs during March. This was consistent with the industry&#8217;s 12-month average. Employment additions were dispersed across ambulatory services (+20,000), hospitals (+17,000), and nursing and residential care facilities (+17,000).
The Health Care Select Sector SPDR ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLV#NYSE">XLV</a>) is one possible beneficiary of this trend. The fund is diversified with about 29.26% <a href="https://www.ssga.com/us/en/intermediary/etfs/the-health-care-select-sector-spdr-fund-xlv">exposure </a>to pharmaceuticals, 23.35% to healthcare providers and services, 22.39% to healthcare equipment and supplies, and some exposure to biotech (16.33%) and life sciences tools (8.7%).
Transportation and warehousing employment increased by 23,000 jobs, more than twice the 12-month average increase of 12,000. The majority of the gain was in couriers and messengers (+16,000) and truck transportation (+10,000), offset in part by a loss in warehousing and storage employment (-9,000).
The SPDR S&amp;P Transportation ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XTN#NYSE">XTN</a>), which follows a broad group of U.S. transportation companies such as airlines, trucking, and logistics companies, may experience investor demand in light of better labor market trends within the sector. Fedex Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FDX#NYSE">FDX</a>), Joby Aviation Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JOBY#NYSE">JOBY</a>), and JetBlue Airways Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JBLU#NASDAQ">JBLU</a>) are among its top holdings.
Retail employment rose by 24,000 jobs in March, with food and beverage retailers adding 21,000 positions as workers returned from a strike. While retail hiring has remained largely flat over the past year, the March boost provides a short-term lift.
Invesco Food &amp; Beverage ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PBJ#NYSE">PBJ</a>) provides access to 30 companies that produce and distribute food and beverage items. PBJ has 62 basis points of fee expense and the prospect of offering a defensive sector bet under conditions of macro uncertainty.
Though the jobs report is a sign of strength, it has qualifications. Unemployment expanded to 4.2%, just above the forecast 4.1%, because the labor force participation rate increased. Also, the mean hourly earnings expanded 0.3% from last month, but the year-over-year wage growth slowed to 3.8%, the lowest since July of 2024.
The positive news comes amid increased economic anxiety, with <a href="https://www.benzinga.com/topic/tariffs">recently introduced tariffs by the Trump administration</a> and retaliatory measures from China fueling worries over inflation and a slowdown.
Nevertheless, the resilience of the labor market in the core sectors provides a silver lining for shareholders. With specific exposure, ETFs such as XLV, XTN, and PBJ offer a method to ride sectoral momentum while weathering more general macroeconomic headwinds.
Read Next: 
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<li><a href="https://www.benzinga.com/etfs/broad-u-s-equity-etfs/25/04/44698920/as-trump-tariffs-spark-panic-investors-rush-into-these-5-recession-proof-etfs">As Trump Tariffs Spark Panic, Investors Rush Into These 5 &#8216;Recession-Proof&#8217; ETFs</a></li>
</ul>
Image: Shutterstock

Broad U.S. Equity ETFs

Health Care

ETFs

JOBY

Smart Investors Are Watching These 3 ETFs After Surprise Jobs Data Beat

AAL,ABNB,ALGT,ALK,BA,BKNG,CCL,CUK,DAL,EXPE,H,HGV,HLT,JBLU,JTAI,LUV,MESA,NCLH,RCL,RYAAY,SKYW,TH,UAL,WH
AAL,ABNB,ALGT,ALK,BA,BKNG,CCL,CUK,DAL,EXPE,H,HGV,HLT,JBLU,JTAI,LUV,MESA,NCLH,RCL,RYAAY,SKYW,TH,UAL,WH

WIIM

ABNB

ALGT

BKNG

EXPE

MESA

NCLH

RYAAY

SKYW

SNCY

SRFM

ULCC

Shares of travel and tourism-related companies are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

JTAI

Shares of travel and tourism-related companies are trading higher following President Trump's decision to implement a 90-day pause on reciprocal tariffs for all countries except China.

LYFT

UBER

Shares of travel and tourism-related companies are trading lower amid an overall market reversal on US-China trade tensions.

Barclays analyst Brandon Oglenski maintains JetBlue Airways (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JBLU#NASDAQ">JBLU</a>) with a Underweight and lowers the price target from $7 to $4.

Barclays Maintains Underweight on JetBlue Airways, Lowers Price Target to $4

UBS analyst Thomas Wadewitz maintains JetBlue Airways (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JBLU#NASDAQ">JBLU</a>) with a Sell and lowers the price target from $5 to $3.

UBS Maintains Sell on JetBlue Airways, Lowers Price Target to $3

Analyst <a href="https://www.benzinga.com/analyst-stock-ratings/analyst/58485285ee7bf6000154d235/jamie-baker">Jamie Baker</a> of JPMorgan trimmed estimates for several U.S. airlines for the second quarter.
Delta Air Lines Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DAL#NYSE">DAL</a>)
<ul>
<li>Rating: Overweight</li>
<li>Price Target: $83</li>
</ul>
Delta remains the "industry leader among full-service airlines," Baker wrote in the note. Before COVID-19, the company generated the highest margins among peers, which was "at least partly structural," and its balance sheet allowed it to be under less strain than others during the pandemic downturn, he stated.
After COVID-19, Delta witnessed "industry-leading loyalty economics, international travel tailwinds and robust premium product demand, trends we think will continue for the foreseeable future," the analyst said.
American Airlines Group Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAL#NASDAQ">AAL</a>)
Rating: Overweight
Price Target: $26
While American Airlines&#8217; balance sheet issues remain, "execution on deleveraging has effectively removed significant overhang, with the lowest capital spend of DAL and UAL in the near term providing runway for further improvement," Baker wrote.
American Airlines stands to benefit from the demand recovery being led by international travel, which continues to accelerate more than domestic, he added.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
JetBlue Airways Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JBLU#NASDAQ">JBLU</a>) 
<ul>
<li>Rating: Neutral</li>
<li>Price Target: $6</li>
</ul>
JetBlue has the ability to move past its failed acquisition of Spirit Airlines (OTC:<a class="ticker" href="https://www.benzinga.com/stock/SAVEQ#OTC">SAVEQ</a>) and "recapture lost margin ground on Legacy carriers," the analyst stated.
"JBLU possesses all the tailwinds currently benefitting the sector: premium product, meaningful loyalty, and international travel, albeit all to a significantly lesser degree than the Big 3 of DAL, UAL and AAL," he further wrote.
Southwest Airlines Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>)
<ul>
<li>Rating: Underweight</li>
<li>Price Target: $30</li>
</ul>
Southwest Airlines has "the industry's deepest track record of profitability, the highest quality balance sheet, and a loyal customer base," Baker said.
He added that the company faces operational issues and carriers with premium and international exposure should outperform Southwest Airlines in the near term.
United Airlines Holdings Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/UAL#NASDAQ">UAL</a>)
<ul>
<li>Rating: Overweight</li>
<li>Price Target: $133</li>
</ul>
United Airlines "possesses exposure to the strongest industry tailwinds, primarily robust demand for international travel and premium products," the analyst wrote.
"With Legacy airlines widening the outperformance gap over LCCs (low-cost carriers), we expect trends to continue to favor the Big 3 (DAL, UAL, AAL) in the medium term," he further stated.
Price Action: At the time of publication on Monday:
<ul>
<li>Delta Air Lines shares declined by 0.16% to $37.19.</li>
<li>American Airlines rose by 1.56% to $9.61.</li>
<li>JetBlue Airways rose by 2.92% to $4.06.</li>
<li>Southwest Airlines declined by 1.74% to $25.42.</li>
<li>United Airlines Holdings rose by 0.31% to $58.01.</li>
</ul>
Read More: <a href="https://www.benzinga.com/government/regulations/25/02/43949618/cisco-and-nvidia-expand-ai-partnership-secure-us-government-authorization-for-cloud-security"> </a> • <a href="https://www.benzinga.com/government/regulations/25/02/43949618/cisco-and-nvidia-expand-ai-partnership-secure-us-government-authorization-for-cloud-security">Spotlight on American Airlines Group: Analyzing the Surge in Options Activity</a>
Photo: Shutterstock

Analyst Color

Reiteration

Travel

SAVEQ

Which US Airline Faces The Strongest Industry Tailwinds?

Raymond James analyst Savanthi Syth upgrades JetBlue Airways (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JBLU#NASDAQ">JBLU</a>) from Market Perform to Outperform and maintains the price target from $5 to $5.

Upgrades

Raymond James Upgrades JetBlue Airways to Outperform, Maintains Price Target to $5

Susquehanna analyst Christopher Stathoulopoulos maintains JetBlue Airways (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JBLU#NASDAQ">JBLU</a>) with a Neutral and lowers the price target from $6 to $4.

Susquehanna Maintains Neutral on JetBlue Airways, Lowers Price Target to $4

Shares of travel and tourism-related companies are trading lower as global markets continue to decline following President Trump's announcement of sweeping tariffs.

AAL, ALGT, ALK, BA, BKNG, CCL, CUK, DAL, EXPE, H, HGV, HLT, JBLU, JTAI, LUV, MESA, NCLH, RCL, RYAAY, SKYW, TH, UAL, VLRS, WH
AAL, ALGT, ALK, BA, BKNG, CCL, CUK, DAL, EXPE, H, HGV, HLT, JBLU, JTAI, LUV, MESA, NCLH, RCL, RYAAY, SKYW, TH, UAL, VLRS, WH

Shares of travel and tourism-related companies are trading lower amid heavy selling pressure as markets react to President Trump's announcement of sweeping reciprocal tariffs.

Throughout the last three months, 5 analysts have evaluated JetBlue Airways (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JBLU#NASDAQ">JBLU</a>), offering a diverse set of opinions from bullish to bearish.
Summarizing their recent assessments, the table below illustrates the evolving sentiments in the past 30 days and compares them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">2</td>
<td align="right">1</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">1</td>
<td align="right">1</td>
</tr>
</tbody>
</table>
The 12-month price targets assessed by analysts reveal further insights, featuring an average target of $5.95, a high estimate of $8.00, and a low estimate of $4.25. This current average has decreased by 4.8% from the previous average price target of $6.25. 
<img src="https://www.benzinga.com/files/images/story/2025/1743689103_0.png" alt="price target chart" />
<h2>Interpreting Analyst Ratings: A Closer Look</h2>
The perception of JetBlue Airways by financial experts is analyzed through recent analyst actions. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Andrew Didora</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Underperform</td>
<td>$4.25</td>
<td>$5.25</td>
</tr>
<tr>
<td>Christopher Stathoulopoulos</td>
<td>Susquehanna</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$6.00</td>
<td>$8.00</td>
</tr>
<tr>
<td>Thomas Wadewitz</td>
<td>UBS</td>
<td>Lowers</td>
<td>Sell</td>
<td>$5.00</td>
<td>$5.50</td>
</tr>
<tr>
<td>Andrew Didora</td>
<td>B of A Securities</td>
<td>Maintains</td>
<td>Underperform</td>
<td>$6.50</td>
<td>$6.50</td>
</tr>
<tr>
<td>Christopher Stathoulopoulos</td>
<td>Susquehanna</td>
<td>Raises</td>
<td>Neutral</td>
<td>$8.00</td>
<td>$6.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts adapt their recommendations to changing market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their response to recent developments related to JetBlue Airways. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Unveiling insights, analysts deliver qualitative insights into stock performance, from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of JetBlue Airways compared to the broader market.</li>
<li>Price Targets: Delving into movements, analysts provide estimates for the future value of JetBlue Airways's stock. This analysis reveals shifts in analysts' expectations over time.</li>
</ul>
For valuable insights into JetBlue Airways's market performance, consider these analyst evaluations alongside crucial financial indicators. Stay well-informed and make prudent decisions using our Ratings Table.
<a href="https://www.benzinga.com/quote/JBLU/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on JetBlue Airways analyst ratings.</a>
If you are interested in following small-cap stock news and performance <a href="https://www.benzinga.com/news/small-cap?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">you can start by tracking it here</a>.
<h2>About JetBlue Airways</h2>
JetBlue Airways Corp is a low-cost airline that offers high-quality service, including assigned seating and in-flight entertainment. It served approximately 100 destinations in the United States, the Caribbean and Latin America, Canada, and England. The company currently operates Airbus A321, Airbus A320, Airbus A321neo, and Embraer E190 aircraft types. The company has one operating segment, Air Transportation Services, which provides services in the United States, the Caribbean, Latin America, Canada, and Europe. The majority of revenue is generated from the Domestic &amp; Canada segment.
<h3>Financial Milestones: JetBlue Airways's Journey</h3>
Market Capitalization: Indicating a reduced size compared to industry averages, the company's market capitalization poses unique challenges.
Revenue Challenges: JetBlue Airways's revenue growth over 3 months faced difficulties. As of 31 December, 2024, the company experienced a decline of approximately -2.06%. This indicates a decrease in top-line earnings. In comparison to its industry peers, the company trails behind with a growth rate lower than the average among peers in the Industrials sector.
Net Margin: JetBlue Airways's net margin excels beyond industry benchmarks, reaching -1.93%. This signifies efficient cost management and strong financial health.
Return on Equity (ROE): JetBlue Airways's ROE stands out, surpassing industry averages. With an impressive ROE of -1.67%, the company demonstrates effective use of equity capital and strong financial performance.
Return on Assets (ROA): JetBlue Airways's ROA excels beyond industry benchmarks, reaching -0.26%. This signifies efficient management of assets and strong financial health.
Debt Management: The company faces challenges in debt management with a debt-to-equity ratio higher than the industry average. With a ratio of 3.46, caution is advised due to increased financial risk.
<h2>What Are Analyst Ratings?</h2>
Ratings come from analysts, or specialists within banking and financial systems that report for specific stocks or defined sectors (typically once per quarter for each stock). Analysts usually derive their information from company conference calls and meetings, financial statements, and conversations with important insiders to reach their decisions.
In addition to their assessments, some analysts extend their insights by offering predictions for key metrics such as earnings, revenue, and growth estimates. This supplementary information provides further guidance for traders. It is crucial to recognize that, despite their specialization, analysts are human and can only provide forecasts based on their beliefs.
Which Stocks Are Analysts Recommending Now?
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

The Analyst Verdict: JetBlue Airways In The Eyes Of 5 Experts

B of A Securities analyst Andrew Didora maintains JetBlue Airways (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JBLU#NASDAQ">JBLU</a>) with a Underperform and lowers the price target from $5.25 to $4.25.

B of A Securities Maintains Underperform on JetBlue Airways, Lowers Price Target to $4.25

JetBlue Airways Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JBLU#NASDAQ">JBLU</a>) flashed <a href="https://www.benzinga.com/topic/death-cross">a Death Cross</a>, and investors are bucking up for what's next. 
The ominous technical pattern — where the 50-day simple moving average falls below the 200-day simple moving average — is often a harbinger of prolonged bearish momentum.
Given JetBlue's already steep decline, this signals more turbulence ahead.
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="631" height="489" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/02100337/Screenshot-2025-04-02-at-6.27.45-PM.png" alt="" class="wp-image-853352" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/02100337/Screenshot-2025-04-02-at-6.27.45-PM.png 631w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/02100337/Screenshot-2025-04-02-at-6.27.45-PM-300x232.png 300w" sizes="(max-width: 631px) 100vw, 631px" /></figure>
<a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0402">Chart created using Benzinga Pro</a>
Read Also: <a href="https://www.benzinga.com/general/travel/25/03/44192357/united-airlines-starlink-rollout-to-boost-regional-aircraft-wi-fi-speed-by-50x">United Airlines&#8217; Starlink Rollout To Boost Regional Aircraft Wi-Fi Speed By 50x</a>
<h2 class="wp-block-heading">JetBlue Stock&#8217;s Rough Descent</h2>
JetBlue stock has plunged nearly 30% over the past year, with a staggering 35% drop year to date. The past month alone has erased nearly 26% of its value, making it one of the hardest-hit airline stocks. The numbers don't lie: JetBlue stock, at $4.78, is below its five-day, 20-day and 50-day exponential moving averages.
Technicals paint a grim picture:
<ul>
<li>JetBlue stock's eight-day simple moving average (SMA) sits at $5.20, well above its current price &#8211; a bearish signal.</li>
<li>The 20-day SMA at $5.47 and the 50-day SMA at $6.24 further confirm the downward momentum.</li>
<li>The 200-day SMA at $6.28 suggests JetBlue stock has a long way to go before recovery.</li>
<li>A Relative Strength Index (RSI) of 29.94 places JetBlue stock firmly in oversold territory, hinting that selling pressure may be overextended.</li>
<li>Moving Average Convergence Divergence (MACD) at a negative 0.4 reinforces the bearish sentiment.</li>
</ul>
<h2 class="wp-block-heading">Bottoming Out Or More Pain To Come?</h2>
JetBlue stock hit a fresh 52-week low of $4.44 on April 1, and investors are left wondering if this is rock bottom or just another stop on the way down. The stock is undeniably weak, but there's a glimmer of hope—buying pressure is beginning to emerge, potentially laying the groundwork for a bullish reversal.
For now, the Death Cross cements JetBlue stock&#8217;s bearish trend, but with RSI in oversold territory, contrarian investors may see an opportunity. Is this the moment to go bullish, or will JetBlue remain stuck on the tarmac? 
The coming weeks will determine whether this turbulence is just temporary &#8211; or the sign of a long-haul downturn.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/general/travel/25/02/44041406/flight-or-fright-poll-reveals-whether-plane-mishaps-hurt-air-travel-in-2025">Flight Or Fright? Poll Reveals Whether Plane Mishaps Hurt Air Travel In 2025</a></li>
</ul>
Image: Shutterstock

Technicals

Trading Ideas

JetBlue Stock's Death Cross: Turbulence Ahead Or A Buying Opportunity?

A 10% decline in Canadian travel may result in 2 million fewer visits and $2.1 billion in <a href="https://www.benzinga.com/general/travel">lost spending to the U.S.</a> 
That&#8217;s according to Goldman Sachs analyst Lizzie Dove, citing <a href="https://www.ustravel.org/press/potential-results-decline-canadian-travel-united-states">data</a> from the U.S. Travel Association. Dove recently conducted a deep dive into Canadian tourist exposure for airlines, cruises, lodging, and theme parks.
Canada, she notes, accounts for 26% of U.S. international tourism. In March — three months after President Donald Trump dissed then-Canadian Prime Minister Justin Trudeau by calling him "governor" and Canada as "the 51st state" — there was an 11% year-over-year decline in tourism. 
A &#8220;pullback in Canadian tourism is the most likely channel to create a modest drag on US GDP,&#8221; Dove wrote. 
In 2024, approximately 20.24 million Canadian tourists visited the U.S., making up over a quarter of international air travel. Mexico followed with around 17 million visitors. 
U.S. airlines have limited exposure to Canadian transborder markets, with United Airlines Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/UAL#NASDAQ">UAL</a>) having the highest at 1.4% of total flights. 
Carriers like Allegiant Travel Co. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ALGT#NASDAQ">ALGT</a>), Frontier, Southwest, and Spirit do not operate direct routes to Canada but may still feel demand softness in border cities, said the analyst. 
Also Read: <a href="https://www.benzinga.com/25/04/44589543/ford-trucks-hit-20-year-sales-high-as-ev-demand-climbs">Ford Q1 US Auto Sales Dip 1.3%: Details</a>
Allegiant, for instance, serves U.S. border cities that rely on Canadian travelers, with these routes comprising 1.6% of its 2024 flights.
Florida, California, Nevada, New York, and Texas are top destinations for Canadian tourists, meaning airlines operating heavily in these states could see an impact. 
JetBlue Airways Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JBLU#NASDAQ">JBLU</a>) has 58% of its capacity in key Canadian tourist cities, though a large portion of this is tied to New York, which only accounts for 13% of Canadian visits.
United and Allegiant have recently reported weaker demand from Canadian travelers. In response, United accelerated the retirement of 21 aircraft. 
The overall U.S.-Canada air travel market has seen route cuts at twice the rate of non-Canada flights, with 210 basis points of Canadian growth being slashed since January. 
Allegiant, despite not flying to Canada, reduced flights from Plattsburgh by 20 percentage points due to weaker demand from Canadian travelers, significantly more than the 4.4-point cut to its broader network. However, reductions were smaller in Bellingham and Niagara Falls, at 1.7 and 2.0 points, respectively.
U.S. hotel corporations have minimal exposure to Canadian tourism, despite the high volume of Canadian visitors. Hyatt Hotels Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/H#NYSE">H</a>) has the highest exposure among major hotel chains, while Wyndham Hotels &amp; Resorts Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WH#NYSE">WH</a>) and Choice Hotels International Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CHH#NYSE">CHH</a>) are the least affected due to their reliance on drive-to bookings.
Wyndham sees only 1% of its U.S. room bookings from Canadian travelers. Over 90% of guests drive to its hotels. Similarly, Marriott International Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) estimates just 1% of U.S. room nights come from Canada. Some 96% of its bookings originate from domestic travelers.
Hyatt, with a stronger focus on luxury and resort properties, derives approximately 2% of its U.S. bookings from Canadian visitors. Hilton Worldwide Holdings Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HLT#NYSE">HLT</a>) also sees 1-1.5% of its U.S. room nights booked by Canadians, with 2% of its total rooms located in Canada.
Norwegian Cruise Line Holdings Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NCLH#NYSE">NCLH</a>) has the highest exposure to Canadian tourism among cruise operators, though overall reliance remains low. 
An estimated 5% of NCLH's revenue comes from Canadian travelers, followed by Royal Caribbean Group (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RCL#NYSE">RCL</a>) at 4% and Carnival Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CCL#NYSE">CCL</a>) at 3.5%.
Hotel companies rely more heavily on domestic and business travelers, while cruise lines see slightly higher engagement from Canadian tourists.
Florida saw approximately 6 million international visitors in 2023, with around 1.3 million coming from Canada. Theme parks with high international attendance could feel the impact of a decline in Canadian visitors.
Comcast Corp.&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>) Universal theme parks are the most exposed, with around 30% of attendance coming from international tourists. 
Walt Disney Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) typically sees international visitors comprise between the high teens to low 20% of total guests, while United Parks &amp; Resorts Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRKS#NYSE">PRKS</a>) has lower exposure at around 7%, down from pre-pandemic double-digit levels.
The financial impact extends beyond ticket sales. International visitors tend to spend more on park-related purchases, including hotel stays and in-park amenities, Dove said.
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