Harley-Davidson Market Sentiment

Market sentiment signals for Harley-Davidson (HOG): analyst consensus, short interest, options flow and insider activity.

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Sep 8, 2026	Citigroup	James Hardiman—	+11.9%	$27 → $31	Maintained	Neutral
Sep 2, 2026	UBS	Robin Farley—	+1.1%	$26 → $28	Maintained	Neutral
Aug 17, 2026	DA Davidson	Griffin Bryan—	+19.1%	$30 → $33	Maintained	Buy
Jul 28, 2026	Morgan Stanley	Adam Jonas—	-38.6%	$15 → $17	Maintained	Underweight
Jul 24, 2026	Baird	Craig Kennison—	+8.3%	$28 → $30	Maintained	Neutral
Jul 20, 2026	Loop Capital	Brandon Rolle—	—	—	Upgrade	Hold→Buy
Jul 13, 2026	Citigroup	James Hardiman—	-2.5%	$26 → $27	Maintained	Neutral
Jul 6, 2026	DA Davidson	Griffin Bryan—	+8.3%	$25 → $30	Maintained	Buy
May 19, 2026	Morgan Stanley	Adam Jonas—	-45.8%	$12 → $15	Maintained	Underweight
May 11, 2026	UBS	Robin Farley—	-6.1%	$19 → $26	Maintained	Neutral
May 7, 2026	Citigroup	James Hardiman—	-6.1%	$23 → $26	Maintained	Neutral
May 6, 2026	Wells Fargo	Anthony Bonadio—	-31.4%	$15 → $19	Maintained	Underweight
Mar 11, 2026	Wells Fargo	Anthony Bonadio—	-45.8%	$15	Initiate	Underweight
Mar 4, 2026	UBS	Robin Farley—	-31.4%	$27 → $19	Maintained	Neutral
Jan 14, 2026	Citigroup	James Hardiman—	-17.0%	$28 → $23	Maintained	Neutral
Nov 25, 2025	Loop Capital	——	-24.2%	$21	Initiate	Hold
Nov 19, 2025	Morgan Stanley	Adam Jonas—	-24.2%	$25 → $21	Maintained	Underweight
Nov 13, 2025	UBS	Robin Farley—	-2.5%	$28 → $27	Maintained	Neutral
Nov 10, 2025	DA Davidson	Griffin Bryan—	+8.3%	$34 → $30	Maintained	Buy
Oct 27, 2025	Morgan Stanley	Adam Jonas—	-9.7%	$27 → $25	Downgrade	Equal-Weight→Underweight
Aug 25, 2025	DA Davidson	Griffin Bryan—	+22.7%	$31 → $34	Maintained	Buy
Jul 8, 2025	UBS	Robin Farley—	-2.5%	$28 → $27	Maintained	Neutral
Jun 16, 2025	Citigroup	James Hardiman—	-2.5%	$24 → $27	Maintained	Neutral
May 14, 2025	Baird	Craig Kennison—	+1.1%	$26 → $28	Maintained	Neutral
May 2, 2025	B of A Securities	Robert Ohmes—	+15.5%	$35 → $32	Maintained	Buy