Harley-Davidson Market Sentiment

Harley-Davidson Inc

HOGNYSE

Trade with Public

$26.94

0.752.86%

Últ. Act.: Oct 6, 4:00 PM

$26.94

0.752.86%

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Harley-Davidson Market Sentiment

Market sentiment signals for Harley-Davidson (HOG): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus▲ Buy

Short Interest▼ 24.2% short float

Options Flow— N/A

Insider Activity▼ Net Seller (30d)

Analyst Consensus

Buy

11 analysts

Options Flow (P/C)

—

Avg Consensus PT

$29

+7.3%

Highest Price Target

$45

+67.0%

BMO Capital

Lowest Price Target

$17

-36.9%

Morgan Stanley

Short Interest

24.2%

Rising — Bearish

Insider Activity (30d)

Net Seller

Short Interest — % of Float

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Oct 5, 2026	Citigroup	James Hardiman—	+22.5%	$31 → $33	Upgrade	Neutral→Buy
Sep 8, 2026	Citigroup	James Hardiman—	+15.1%	$27 → $31	Maintained	Neutral
Sep 2, 2026	UBS	Robin Farley—	+3.9%	$26 → $28	Maintained	Neutral
Aug 17, 2026	DA Davidson	Griffin Bryan—	+22.5%	$30 → $33	Maintained	Buy
Jul 28, 2026	Morgan Stanley	Adam Jonas—	-36.9%	$15 → $17	Maintained	Underweight
Jul 24, 2026	Baird	Craig Kennison—	+11.4%	$28 → $30	Maintained	Neutral
Jul 20, 2026	Loop Capital	Brandon Rolle—	—	—	Upgrade	Hold→Buy
Jul 13, 2026	Citigroup	James Hardiman—	+0.2%	$26 → $27	Maintained	Neutral
Jul 6, 2026	DA Davidson	Griffin Bryan—	+11.4%	$25 → $30	Maintained	Buy
May 19, 2026	Morgan Stanley	Adam Jonas—	-44.3%	$12 → $15	Maintained	Underweight
May 11, 2026	UBS	Robin Farley—	-3.5%	$19 → $26	Maintained	Neutral
May 7, 2026	Citigroup	James Hardiman—	-3.5%	$23 → $26	Maintained	Neutral
May 6, 2026	Wells Fargo	Anthony Bonadio—	-29.5%	$15 → $19	Maintained	Underweight
Mar 11, 2026	Wells Fargo	Anthony Bonadio—	-44.3%	$15	Initiate	Underweight
Mar 4, 2026	UBS	Robin Farley—	-29.5%	$27 → $19	Maintained	Neutral
Feb 12, 2026	DA Davidson	Griffin Bryan—	-7.2%	$30 → $25	Maintained	Buy
Jan 14, 2026	Citigroup	James Hardiman—	-14.6%	$28 → $23	Maintained	Neutral
Nov 25, 2025	Loop Capital	——	-22.0%	$21	Initiate	Hold
Nov 19, 2025	Morgan Stanley	Adam Jonas—	-22.0%	$25 → $21	Maintained	Underweight
Nov 13, 2025	UBS	Robin Farley—	+0.2%	$28 → $27	Maintained	Neutral
Nov 10, 2025	DA Davidson	Griffin Bryan—	+11.4%	$34 → $30	Maintained	Buy
Oct 27, 2025	Morgan Stanley	Adam Jonas—	-7.2%	$27 → $25	Downgrade	Equal-Weight→Underweight
Aug 25, 2025	DA Davidson	Griffin Bryan—	+26.2%	$31 → $34	Maintained	Buy
Jul 8, 2025	UBS	Robin Farley—	+0.2%	$28 → $27	Maintained	Neutral
Jun 16, 2025	Citigroup	James Hardiman—	+0.2%	$24 → $27	Maintained	Neutral