Harley-Davidson Market Sentiment

Harley-Davidson Inc

HOGNYSE

$34.59

1.273.81%

Últ. Act.: Nov 4, 6:09 PM

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Harley-Davidson Market Sentiment - Benzinga

Harley-Davidson Market Sentiment

Market sentiment signals for Harley-Davidson (HOG): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus▲ Buy

Short Interest▲ 27.0% short float

Options Flow▲ 0.68 P/C ratio

Insider Activity— N/A

Analyst Consensus

Buy

11 analysts

Options Flow (P/C)

0.68

More calls — Bullish

870 calls · 591 puts

Avg Consensus PT

$30

-13.8%

Highest Price Target

$45

+29.7%

BMO Capital

Lowest Price Target

$17

-51.0%

Morgan Stanley

Short Interest

27.0%

Declining — Bullish

Insider Activity (30d)

—

Short Interest — % of Float

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Oct 30, 2026	Citigroup	James Hardiman—	+6.6%	$33 → $37	Maintained	Buy
Oct 30, 2026	Wells Fargo	Anthony Bonadio—	-28.0%	$20 → $25	Maintained	Underweight
Oct 5, 2026	Citigroup	James Hardiman—	-4.9%	$31 → $33	Upgrade	Neutral→Buy
Sep 8, 2026	Citigroup	James Hardiman—	-10.7%	$27 → $31	Maintained	Neutral
Sep 2, 2026	UBS	Robin Farley—	-19.3%	$26 → $28	Maintained	Neutral
Aug 17, 2026	DA Davidson	Griffin Bryan—	-4.9%	$30 → $33	Maintained	Buy
Jul 28, 2026	Morgan Stanley	Adam Jonas—	-51.0%	$15 → $17	Maintained	Underweight
Jul 24, 2026	Baird	Craig Kennison—	-13.5%	$28 → $30	Maintained	Neutral
Jul 20, 2026	Loop Capital	Brandon Rolle—	—	—	Upgrade	Hold→Buy
Jul 13, 2026	Citigroup	James Hardiman—	-22.2%	$26 → $27	Maintained	Neutral
Jul 6, 2026	DA Davidson	Griffin Bryan—	-13.5%	$25 → $30	Maintained	Buy
May 19, 2026	Morgan Stanley	Adam Jonas—	-56.8%	$12 → $15	Maintained	Underweight
May 11, 2026	UBS	Robin Farley—	-25.1%	$19 → $26	Maintained	Neutral
May 7, 2026	Citigroup	James Hardiman—	-25.1%	$23 → $26	Maintained	Neutral
May 6, 2026	Wells Fargo	Anthony Bonadio—	-45.2%	$15 → $19	Maintained	Underweight
Mar 11, 2026	Wells Fargo	Anthony Bonadio—	-56.8%	$15	Initiate	Underweight
Mar 4, 2026	UBS	Robin Farley—	-45.2%	$27 → $19	Maintained	Neutral
Feb 12, 2026	DA Davidson	Griffin Bryan—	-28.0%	$30 → $25	Maintained	Buy
Jan 14, 2026	Citigroup	James Hardiman—	-33.7%	$28 → $23	Maintained	Neutral
Nov 25, 2025	Loop Capital	——	-39.5%	$21	Initiate	Hold
Nov 19, 2025	Morgan Stanley	Adam Jonas—	-39.5%	$25 → $21	Maintained	Underweight
Nov 13, 2025	UBS	Robin Farley—	-22.2%	$28 → $27	Maintained	Neutral
Nov 10, 2025	DA Davidson	Griffin Bryan—	-13.5%	$34 → $30	Maintained	Buy
Oct 27, 2025	Morgan Stanley	Adam Jonas—	-28.0%	$27 → $25	Downgrade	Equal-Weight→Underweight
Aug 25, 2025	DA Davidson	Griffin Bryan—	-2.0%	$31 → $34	Maintained	Buy