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Harley-Davidson

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.

Harley-Davidson Inc

Hoge Finance

HOGY MEDICAL CO LTD by Hogy Medical Co. Ltd.

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UBS analyst Robin Farley maintains Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) with a Neutral and lowers the price target from $40 to $35.

News

Price Target

Analyst Ratings

UBS Maintains Neutral on Harley-Davidson, Lowers Price Target to $35

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Shares of companies within the broader consumer discretionary sector are trading higher. Investors may be reacting to the US presidential election and its impact on consumer spending.

Citigroup analyst James Hardiman maintains Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) with a Neutral and lowers the price target from $39 to $34.

Citigroup Maintains Neutral on Harley-Davidson, Lowers Price Target to $34

Harley Davidson shares are trading lower after company announced it expects wholesale shipments to be down 16% to 17% for the year.

Harley-Davidson CFO Says Global Consumer Has Taken A Pause For Big Ticket Consumer Discretionary Spend; Continue To Prioritize Availability, Inventory Of Touring, Soft Tail And Cvo Motorcycles; Expects Wholesale Shipments To Be Down 16% To 17 % For Full Year, Vs Previous Expectations Of Down 7% To 10%; Expects Retail And Wholesale To Be In The Range Of 149,000 To 153,000 Units; Expect Demand Environment To Continue In Q4

Earnings

Harley-Davidson CEO Says In Q3 Saw A Difficult Global Market Environment In Our, Other Big Ticket Discretionary Sectors; Macroeconomic, Political Uncertainty And Pressure Of High Interest Rates Affected Industry And Customers; Continue To See Greater Spend From Higher Than Lower Income Customers; We Continue To Support The Reduction Of Dealer Inventory Levels; CFO Says Expects Dealer Inventory To Be Down About 20% In The End Of Q3

On Thursday, Harley-Davidson Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>)&nbsp;reported third-quarter 2024 financial results. It clocked HDMC and LiveWire&nbsp;combined revenue of $881.21 million.
Consolidated revenue declined by 26% to $1.15 billion. The <a target="_blank" href="https://www.benzinga.com/pressreleases/24/10/n41512697/harley-davidson-delivers-third-quarter-financial-results" rel="noreferrer noopener">analyst consensus estimate was $965.78 million</a>.
The consolidated revenue decline was driven primarily by a 32% revenue fall for HDMC and partially offset by a 10% revenue increase for HDFS.
HOG stock slid after the print.
Also Read: <a target="_blank" href="https://www.benzinga.com/news/earnings/24/10/41490943/amphenol-ceo-credits-26-sales-boost-to-it-mobile-networks-acquisitions-we-again-realized-strong-pro" rel="noreferrer noopener">Amphenol CEO Credits 26% Sales Boost To IT, Mobile Networks, Acquisitions: ‘We Again Realized Strong Profitability'</a>
Global retail motorcycle sales declined 13%, and North American&nbsp;retail performance was down&nbsp;10%. Dealers observed a slowdown in customer traffic due to the higher interest rate environment and macro uncertainty.
International markets performed weaker than expected, down 18%, with the EMEA and APAC regions posting double-digit declines.
Harley-Davidson's EPS of $0.91 beat the <a target="_blank" href="https://www.benzinga.com/calendars/earnings" rel="noreferrer noopener">analyst consensus of $0.79</a>.
The gross profit margin in HDMC contracted 160 basis points Y/Y at 30.1%. Operating income in HDMC was $55 million (down by 69%), with the operating margin decreasing 720 basis points to 6.3%.
Consolidated operating income for the quarter declined by 43% to $106 million, with a margin of 9.2% versus 13.5% a year ago.
Harley-Davidson generated $930.7 million in operating cash flow during nine months and held cash of $2.24 billion as of September end.
"We have worked diligently through the quarter to mitigate the impact of high interest rates, and macroeconomic and political uncertainty, that continue to put pressure on our industry and customers, especially in our core markets," said&nbsp;Jochen Zeitz, Chairman, President and CEO, Harley-Davidson.
Outlook: Harley-Davidson lowered its fiscal 2024 HDMC <a target="_blank" href="https://www.benzinga.com/calendars/guidance" rel="noreferrer noopener">revenue growth outlook</a> to a decline of 14%-16%&nbsp; (prior down 5%-9%) and operating income margin outlook&nbsp;to 7.5%-8.5% (prior 10.6%-11.6%).
Harley-Davidson <a target="_blank" href="https://www.benzinga.com/news/earnings/24/07/39961023/harley-davidsons-mixed-ride-beats-q2-estimates-plans-buyback-trims-annual-outlook-more" rel="noreferrer noopener">reiterated fiscal 2024</a> capital investment guidance of $225 million – $250 million.
Price Action: HOG stock is down by 2.58% at $33.25 premarket at last check Thursday.
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Image via Harley Davidson

Guidance

Movers

Harley-Davidson Q3 Earnings: Sales Drop 26%, High Interest Rates Hit Motorcycle Demand And Margins, Lowers 2024 Outlook

Earnings Beats

Harley-Davidson Q3 2024 Adj. EPS $0.91 Beats $0.79 Estimate, Sales $1.151B Beat $965.784M Estimate

Harley-Davidson, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) will release earnings results for its third quarter, before the <a href="https://www.benzinga.com/quote/HOG/earnings">opening bell on Thursday, Oct. 24.</a>
Analysts expect the Milwaukee, Wisconsin-based company to report quarterly earnings at 79 cents per share, compared to $1.38 per share in the year-ago period. Harley-Davidson projects to report revenue of $965.78 million for the quarter, compared to $1.3 billion a year earlier, according to data from <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a>.
On Sept. 4, the company's board approved a cash dividend of 17.25 cents per share for the third quarter.
Harley-Davidson shares fell 1.2% to close at $34.13 on Wednesday.
Benzinga readers can access the latest analyst ratings on the <a href="https://www.benzinga.com/analyst-ratings/analyst-color/22/09/28888638/exclusive-study-finds-benzinga-analyst-ratings-data-yields-market-beating-strategie">Analyst Stock Ratings</a> page. Readers can sort by stock ticker, company name, analyst firm, rating change or other variables.
Let's have a look at how Benzinga's most-accurate <a href="https://www.benzinga.com/quote/HOG/analyst-ratings">analysts have rated the company</a> in the recent period.
<ul>
<li><a href="https://www.benzinga.com/analyst-stock-ratings/analyst/58ad8d48b85e930001f97170/robert-ohmes">B of A Securities analyst Robert Ohmes </a>maintained a Buy rating and cut the price target from $50 to $45 on Oct. 15. This analyst has an accuracy rate of 77%.</li>
<li>Baird analyst Craig Kennison downgraded the stock from Outperform to Neutral and slashed the price target from $44 to $40 on Oct. 2. This analyst has an accuracy rate of 66%.</li>
<li>Citigroup analyst James Hardiman maintained a Neutral rating and raised the price target from $37 to $39 on Sept. 19. This analyst has an accuracy rate of 68%.</li>
<li>UBS analyst Robin Farley maintained a Neutral rating and raised the price target from $39 to $40 on Aug. 23. This analyst has an accuracy rate of 82%.</li>
<li>Morgan Stanley analyst Adam Jonas maintained an Overweight rating and raised the price target from $50 to $51 on April 26. This analyst has an accuracy rate of 60%.</li>
</ul>
Considering buying HOG stock? Here&#8217;s what analysts think:
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Pre-Market Outlook

Markets

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Harley-Davidson Gears Up For Q3 Print; Here Are The Recent Forecast Changes From Wall Street's Most Accurate Analysts

Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) will release its quarterly earnings report on Thursday, 2024-10-24. Here's a brief overview for investors ahead of the announcement.
Analysts anticipate Harley-Davidson to report an earnings per share (EPS) of $0.87.
The announcement from Harley-Davidson is eagerly anticipated, with investors seeking news of surpassing estimates and favorable guidance for the next quarter.
It's worth noting for new investors that guidance can be a key determinant of stock price movements.
<h3>Performance in Previous Earnings</h3>
The company's EPS beat by $0.23 in the last quarter, leading to a 1.21% increase in the share price on the following day.
Here's a look at Harley-Davidson's past performance and the resulting price change:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q2 2024</th>
<th>Q1 2024</th>
<th>Q4 2023</th>
<th>Q3 2023</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>1.40</td>
<td>1.51</td>
<td>0.03</td>
<td>1.36</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>1.63</td>
<td>1.72</td>
<td>0.18</td>
<td>1.38</td>
</tr>
<tr>
<td>Price Change %</td>
<td>1.0%</td>
<td>5.0%</td>
<td>6.0%</td>
<td>-3.0%</td>
</tr>
</tbody>
</table>

<img src="https://www.benzinga.com/files/images/story/2024/1729695744_0.png" alt="eps graph" />
<h3>Market Performance of Harley-Davidson's Stock</h3>
Shares of Harley-Davidson were trading at $34.53 as of October 22. Over the last 52-week period, shares are up 26.19%. Given that these returns are generally positive, long-term shareholders should be satisfied going into this earnings release. 
<a href="https://www.benzinga.com/quote/HOG/earnings">To track all earnings releases for Harley-Davidson visit their earnings calendar on our site.</a>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

A Glimpse of Harley-Davidson's Earnings Potential

Throughout the last three months, 5 analysts have evaluated Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>), offering a diverse set of opinions from bullish to bearish.
The table below provides a concise overview of recent ratings by analysts, offering insights into the changing sentiments over the past 30 days and drawing comparisons with the preceding months for a holistic perspective.
<table>
<thead>
<tr>
<th></th>
<th style="text-align: right;">Bullish</th>
<th style="text-align: right;">Somewhat Bullish</th>
<th style="text-align: right;">Indifferent</th>
<th style="text-align: right;">Somewhat Bearish</th>
<th style="text-align: right;">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">3</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">2</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
</tbody>
</table>
Analysts have set 12-month price targets for Harley-Davidson, revealing an average target of $41.6, a high estimate of $45.00, and a low estimate of $39.00. Experiencing a 0.95% decline, the current average is now lower than the previous average price target of $42.00. 
<img src="https://www.benzinga.com/files/images/story/2024/1729015269_0.png" alt="price target chart" />
<h2>Exploring Analyst Ratings: An In-Depth Overview</h2>
An in-depth analysis of recent analyst actions unveils how financial experts perceive Harley-Davidson. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Robert Ohmes</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$45.00</td>
<td>$50.00</td>
</tr>
<tr>
<td>Craig Kennison</td>
<td>Baird</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$40.00</td>
<td>$44.00</td>
</tr>
<tr>
<td>James Hardiman</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Neutral</td>
<td>$39.00</td>
<td>$37.00</td>
</tr>
<tr>
<td>Robin Farley</td>
<td>UBS</td>
<td>Raises</td>
<td>Neutral</td>
<td>$40.00</td>
<td>$39.00</td>
</tr>
<tr>
<td>Craig Kennison</td>
<td>Baird</td>
<td>Raises</td>
<td>Outperform</td>
<td>$44.00</td>
<td>$40.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Harley-Davidson. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Unveiling insights, analysts deliver qualitative insights into stock performance, from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Harley-Davidson compared to the broader market.</li>
<li>Price Targets: Analysts provide insights into price targets, offering estimates for the future value of Harley-Davidson's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
Assessing these analyst evaluations alongside crucial financial indicators can provide a comprehensive overview of Harley-Davidson's market position. Stay informed and make well-judged decisions with the assistance of our Ratings Table.
<a href="https://www.benzinga.com/quote/HOG/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on Harley-Davidson analyst ratings.</a>
<h2>Unveiling the Story Behind Harley-Davidson</h2>
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.
<h3>Key Indicators: Harley-Davidson's Financial Health</h3>
Market Capitalization Analysis: The company's market capitalization surpasses industry averages, showcasing a dominant size relative to peers and suggesting a strong market position.
Revenue Growth: Over the 3 months period, Harley-Davidson showcased positive performance, achieving a revenue growth rate of 11.99% as of 30 June, 2024. This reflects a substantial increase in the company's top-line earnings. As compared to competitors, the company encountered difficulties, with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Net Margin: The company's net margin is a standout performer, exceeding industry averages. With an impressive net margin of 13.48%, the company showcases strong profitability and effective cost control.
Return on Equity (ROE): Harley-Davidson's financial strength is reflected in its exceptional ROE, which exceeds industry averages. With a remarkable ROE of 6.44%, the company showcases efficient use of equity capital and strong financial health.
Return on Assets (ROA): Harley-Davidson's ROA stands out, surpassing industry averages. With an impressive ROA of 1.74%, the company demonstrates effective utilization of assets and strong financial performance.
Debt Management: With a high debt-to-equity ratio of 2.19, Harley-Davidson faces challenges in effectively managing its debt levels, indicating potential financial strain.
<h2>Analyst Ratings: Simplified</h2>
Analyst ratings serve as essential indicators of stock performance, provided by experts in banking and financial systems. These specialists diligently analyze company financial statements, participate in conference calls, and engage with insiders to generate quarterly ratings for individual stocks.
Analysts may supplement their ratings with predictions for metrics like growth estimates, earnings, and revenue, offering investors a more comprehensive outlook. However, investors should be mindful that analysts, like any human, can have subjective perspectives influencing their forecasts.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

Assessing Harley-Davidson: Insights From 5 Financial Analysts

B of A Securities analyst Robert Ohmes maintains Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) with a Buy and lowers the price target from $50 to $45.

B of A Securities Maintains Buy on Harley-Davidson, Lowers Price Target to $45

Baird analyst Craig Kennison downgrades Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) from Outperform to Neutral and lowers the price target from $44 to $40.

Downgrades

Baird Downgrades Harley-Davidson to Neutral, Lowers Price Target to $40

In the latest quarter, 4 analysts provided ratings for Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>), showcasing a mix of bullish and bearish perspectives.
In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months.
<table>
<thead>
<tr>
<th></th>
<th style="text-align: right;">Bullish</th>
<th style="text-align: right;">Somewhat Bullish</th>
<th style="text-align: right;">Indifferent</th>
<th style="text-align: right;">Somewhat Bearish</th>
<th style="text-align: right;">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">2</td>
<td style="text-align: right;">2</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
</tbody>
</table>
Insights from analysts' 12-month price targets are revealed, presenting an average target of $40.75, a high estimate of $44.00, and a low estimate of $39.00. Witnessing a positive shift, the current average has risen by 4.49% from the previous average price target of $39.00.
<img src="https://www.benzinga.com/files/images/story/2024/1726779669_0.png" alt="price target chart" />
<h2>Breaking Down Analyst Ratings: A Detailed Examination</h2>
A clear picture of Harley-Davidson's perception among financial experts is painted with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>James Hardiman</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Neutral</td>
<td>$39.00</td>
<td>$37.00</td>
</tr>
<tr>
<td>Robin Farley</td>
<td>UBS</td>
<td>Raises</td>
<td>Neutral</td>
<td>$40.00</td>
<td>$39.00</td>
</tr>
<tr>
<td>Craig Kennison</td>
<td>Baird</td>
<td>Raises</td>
<td>Outperform</td>
<td>$44.00</td>
<td>$40.00</td>
</tr>
<tr>
<td>Craig Kennison</td>
<td>Baird</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$40.00</td>
<td>$40.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts respond to changes in market conditions and company performance, frequently updating their recommendations. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Harley-Davidson. This information offers a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Offering insights into predictions, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Harley-Davidson compared to the broader market.</li>
<li>Price Targets: Analysts navigate through adjustments in price targets, providing estimates for Harley-Davidson's future value. Comparing current and prior targets offers insights into analysts' evolving expectations.</li>
</ul>
To gain a panoramic view of Harley-Davidson's market performance, explore these analyst evaluations alongside essential financial indicators. Stay informed and make judicious decisions using our Ratings Table.
<a href="https://www.benzinga.com/quote/HOG/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on Harley-Davidson analyst ratings.</a>
<h2>All You Need to Know About Harley-Davidson</h2>
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.
<h3>A Deep Dive into Harley-Davidson's Financials</h3>
Market Capitalization: Exceeding industry standards, the company's market capitalization places it above industry average in size relative to peers. This emphasizes its significant scale and robust market position.
Revenue Growth: Harley-Davidson's revenue growth over a period of 3 months has been noteworthy. As of 30 June, 2024, the company achieved a revenue growth rate of approximately 11.99%. This indicates a substantial increase in the company's top-line earnings. When compared to others in the Consumer Discretionary sector, the company faces challenges, achieving a growth rate lower than the average among peers.
Net Margin: Harley-Davidson's net margin is impressive, surpassing industry averages. With a net margin of 13.48%, the company demonstrates strong profitability and effective cost management.
Return on Equity (ROE): The company's ROE is a standout performer, exceeding industry averages. With an impressive ROE of 6.44%, the company showcases effective utilization of equity capital.
Return on Assets (ROA): Harley-Davidson's ROA excels beyond industry benchmarks, reaching 1.74%. This signifies efficient management of assets and strong financial health.
Debt Management: With a high debt-to-equity ratio of 2.19, Harley-Davidson faces challenges in effectively managing its debt levels, indicating potential financial strain.
<h2>The Significance of Analyst Ratings Explained</h2>
Analysts are specialists within banking and financial systems that typically report for specific stocks or within defined sectors. These people research company financial statements, sit in conference calls and meetings, and speak with relevant insiders to determine what are known as analyst ratings for stocks. Typically, analysts will rate each stock once a quarter. 
Analysts may enhance their evaluations by incorporating forecasts for metrics like growth estimates, earnings, and revenue, delivering additional guidance to investors. It is vital to acknowledge that, although experts in stocks and sectors, analysts are human and express their opinions when providing insights.
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The Analyst Verdict: Harley-Davidson In The Eyes Of 4 Experts

Citigroup analyst James Hardiman maintains Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) with a Neutral and raises the price target from $37 to $39.

Citigroup Maintains Neutral on Harley-Davidson, Raises Price Target to $39

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Shares of auto-related stocks are trading higher amid overall market strength following Fed Chair Powell's comments about the economy and future rate cuts.

4 analysts have expressed a variety of opinions on Harley-Davidson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HOG#NYSE">HOG</a>) over the past quarter, offering a diverse set of opinions from bullish to bearish.
The following table encapsulates their recent ratings, offering a glimpse into the evolving sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th style="text-align: right;">Bullish</th>
<th style="text-align: right;">Somewhat Bullish</th>
<th style="text-align: right;">Indifferent</th>
<th style="text-align: right;">Somewhat Bearish</th>
<th style="text-align: right;">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">2</td>
<td style="text-align: right;">2</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
</tbody>
</table>
Analysts provide deeper insights through their assessments of 12-month price targets, revealing an average target of $39.5, a high estimate of $44.00, and a low estimate of $34.00. This upward trend is apparent, with the current average reflecting a 1.94% increase from the previous average price target of $38.75.
<img src="https://www.benzinga.com/files/images/story/2024/1724425226_0_0.png" alt="price target chart" />
<h2>Understanding Analyst Ratings: A Comprehensive Breakdown</h2>
The standing of Harley-Davidson among financial experts is revealed through an in-depth exploration of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Robin Farley</td>
<td>UBS</td>
<td>Raises</td>
<td>Neutral</td>
<td>$40.00</td>
<td>$39.00</td>
</tr>
<tr>
<td>Craig Kennison</td>
<td>Baird</td>
<td>Raises</td>
<td>Outperform</td>
<td>$44.00</td>
<td>$40.00</td>
</tr>
<tr>
<td>Craig Kennison</td>
<td>Baird</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$40.00</td>
<td>$40.00</td>
</tr>
<tr>
<td>James Hardiman</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$34.00</td>
<td>$36.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Responding to changing market dynamics and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their response to recent developments related to Harley-Davidson. This offers insight into analysts' perspectives on the current state of the company.</li>
<li>Rating: Offering a comprehensive view, analysts assess stocks qualitatively, spanning from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Harley-Davidson compared to the broader market.</li>
<li>Price Targets: Delving into movements, analysts provide estimates for the future value of Harley-Davidson's stock. This analysis reveals shifts in analysts' expectations over time.</li>
</ul>
Navigating through these analyst evaluations alongside other financial indicators can contribute to a holistic understanding of Harley-Davidson's market standing. Stay informed and make data-driven decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/HOG/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on Harley-Davidson analyst ratings.</a>
<h2>Delving into Harley-Davidson's Background</h2>
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.
<h3>Financial Insights: Harley-Davidson</h3>
Market Capitalization Analysis: Above industry benchmarks, the company's market capitalization emphasizes a noteworthy size, indicative of a strong market presence.
Revenue Growth: Harley-Davidson displayed positive results in 3 months. As of 30 June, 2024, the company achieved a solid revenue growth rate of approximately 11.99%. This indicates a notable increase in the company's top-line earnings. As compared to its peers, the revenue growth lags behind its industry peers. The company achieved a growth rate lower than the average among peers in Consumer Discretionary sector.
Net Margin: The company's net margin is a standout performer, exceeding industry averages. With an impressive net margin of 13.48%, the company showcases strong profitability and effective cost control.
Return on Equity (ROE): Harley-Davidson's ROE excels beyond industry benchmarks, reaching 6.44%. This signifies robust financial management and efficient use of shareholder equity capital.
Return on Assets (ROA): Harley-Davidson's ROA surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 1.74% ROA, the company effectively utilizes its assets for optimal returns.
Debt Management: Harley-Davidson's debt-to-equity ratio is notably higher than the industry average. With a ratio of 2.19, the company relies more heavily on borrowed funds, indicating a higher level of financial risk.
<h2>Understanding the Relevance of Analyst Ratings</h2>
Analyst ratings serve as essential indicators of stock performance, provided by experts in banking and financial systems. These specialists diligently analyze company financial statements, participate in conference calls, and engage with insiders to generate quarterly ratings for individual stocks.
Some analysts also offer predictions for helpful metrics such as earnings, revenue, and growth estimates to provide further guidance as to what to do with certain tickers. It is important to keep in mind that while stock and sector analysts are specialists, they are also human and can only forecast their beliefs to traders.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Key Takeaways From Harley-Davidson Analyst Ratings

<a href="https://www.wsj.com/business/harley-davidson-changes-dei-policy-following-activist-pressure-b544ba26?mod=latest_headlines">https://www.wsj.com/business/harley-davidson-changes-dei-policy-following-activist-pressure-b544ba26?mod=latest_headlines</a>
&nbsp;
<a href="https://www.wsj.com/market-data/quotes/HOG">Harley-Davidson</a> <a href="https://www.wsj.com/market-data/quotes/HOG">HOG 0.79%increase; green up pointing triangle</a> is the latest major company to make changes to its diversity policy after online pressure started by conservative activist Robby Starbuck.&nbsp;
The motorcycle maker said Monday that it will no longer participate in a scoring system by the Human Rights Campaign, an advocacy group that gives companies scores based on LGBTQ+ inclusion in their workplace. Harley-Davidson said it would review all its sponsorships, saying that it will focus on retaining its "loyal riding community." And it will no longer have spending goals to buy from suppliers owned by minorities or women.&nbsp;&nbsp;

Management

'Harley-davidson Changes Dei Policy Following Activist Pressure; The Motorcycle Maker Said It Would No Longer Participate In A Scoring System Related To LGBTQ+ Inclusion Among Other Changes' - WSJ

<a href="https://www.wsj.com/business/harley-davidson-dealers-accuse-bike-maker-of-hogging-profits-9079166f?mod=latest_headlines">https://www.wsj.com/business/harley-davidson-dealers-accuse-bike-maker-of-hogging-profits-9079166f?mod=latest_headlines</a>
&nbsp;
A group that represents more than 200 of <a href="https://www.wsj.com/market-data/quotes/HOG">Harley-Davidson</a>'s <a href="https://www.wsj.com/market-data/quotes/HOG">HOG 1.46%increase; green up pointing triangle</a> U.S. dealers said the motorcycle maker has boosted its profit margins at their expense, threatening their viability.
The Harley-Davidson Dealer Council of the National Powersports Dealer Association outlined its grievances in a letter recently sent to its members and Harley's chief commercial officer, a copy of which was viewed by The Wall Street Journal.

"Harley-Davidson Dealers Accuse Bike Maker Of Hogging Profits; Excess Inventory And Showroom Upgrade Requirements Risk Killing The 'Golden Goose,' Dealers Say" - WSJ

Harley-Davidson GAAP EPS of $0.91 beats by $0.10, revenue of $1.51B beats by $533.61M

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Harley-Davidson, Inc. 2024 Q3 - Results - Earnings Call Presentation

Harley-Davidson, Inc. (HOG) Q3 2024 Earnings Call Transcript

Analyst Megan Alexander of Morgan Stanley maintained a Buy rating on Harley-Davidson (HOG – Research Report), retaining the price target of $40.00....

Buy Rating for Harley-Davidson Backed by Potential Future Demand and Underlying Strength Despite Current Challenges

Citi lowered the firm's price target on Harley-Davidson (HOG) to $34 from $39 and keeps a Neutral rating on the shares post the Q3 report. The firm...

Harley-Davidson price target lowered to $34 from $39 at Citi

BofA lowered the firm's price target on Harley-Davidson (HOG) to $40 from $45 and keeps a Buy rating on the shares. The firm expects retail and shi...

Harley-Davidson price target lowered to $40 from $45 at BofA

Analyst Craig Kennison of Robert W. Baird maintained a Hold rating on Harley-Davidson (HOG – Research Report), retaining the price target of $40.00...

Harley-Davidson: Hold Rating Amid Weak Demand and Strategic Cost Management

In a report released today, Brandon Rolle from D.A. Davidson reiterated a Buy rating on Harley-Davidson (HOG – Research Report), with a price targe...

D.A. Davidson Remains a Buy on Harley-Davidson (HOG)

UBS analyst Robin Farley lowered the firm's price target on Harley-Davidson (HOG) to $35 from $40 and keeps a Neutral rating on the shares. Publish...

Harley-Davidson price target lowered to $35 from $40 at UBS

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