Upbound Group Market Sentiment

Upbound Group Inc

UPBDNASDAQ

$18.67

-0.13-0.69%

al cierre: Sep 2, 5:00 PM EST

$18.59

-0.21-1.12%

Premercado: 5:44 AM EST

Market sentiment signals for Upbound Group (UPBD): analyst consensus, short interest, options flow and insider activity.

Analyst Consensus— Overweight

Short Interest▼ 14.6% short float

Options Flow— N/A

Insider Activity▼ Net Seller (30d)

Analyst Consensus

Overweight

8 analysts

Options Flow (P/C)

—

Avg Consensus PT

$36

+91.0%

Highest Price Target

$41

+120.5%

Keybanc

Lowest Price Target

$28

+50.6%

TD Cowen

Short Interest

14.6%

Rising — Bearish

Insider Activity (30d)

Net Seller

Short Interest — % of Float

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Jul 31, 2026	TD Cowen	Hoang Nguyen—	+50.6%	$29 → $28	Maintained	Buy
Jul 31, 2026	BTIG	Vincent Caintic—	—	—	Downgrade	Buy→Neutral
Jul 7, 2026	TD Cowen	Hoang Nguyen—	+56.0%	$28 → $29	Maintained	Buy
Jan 8, 2026	TD Cowen	Hoang Nguyen—	+61.4%	$31 → $30	Maintained	Buy
Oct 31, 2025	TD Cowen	Hoang Nguyen—	+66.8%	$36 → $31	Maintained	Buy
Oct 31, 2025	BTIG	Vincent Caintic—	+50.6%	$40 → $28	Maintained	Buy
Sep 16, 2025	BTIG	Vincent Caintic—	+115.2%	$40 → $40	Maintained	Buy
Sep 15, 2025	Loop Capital	Anthony Chukumba—	+93.7%	$21 → $36	Upgrade	Hold→Buy
May 2, 2025	Raymond James	Bobby Griffin—	+88.3%	$40 → $35	Maintained	Outperform
Feb 21, 2025	Loop Capital	Anthony Chukumba—	+61.4%	$33 → $30	Maintained	Hold
Nov 13, 2024	Stephens & Co.	Kyle Joseph—	+104.4%	$38	Initiate	Overweight
Nov 1, 2024	Loop Capital	Anthony Chukumba—	+77.5%	$36 → $33	Maintained	Hold
Oct 1, 2024	Jefferies	John Hecht—	+88.3%	$37 → $35	Maintained	Hold
Sep 13, 2024	Loop Capital	Anthony Chukumba—	+93.7%	$36 → $36	Maintained	Hold
Jul 10, 2024	Jefferies	John Hecht—	+72.1%	$34 → $32	Maintained	Hold
Jun 7, 2024	BTIG	Vincent Caintic—	+142.1%	$45	Initiate	Buy
Mar 8, 2024	TD Cowen	Hoang Nguyen—	+131.3%	$43	Initiate	Outperform
Feb 23, 2024	Keybanc	Bradley Thomas—	+120.5%	$39 → $41	Maintained	Overweight
Jan 2, 2024	Stephens & Co.	Vincent Caintic—	—	—	Upgrade	Equal-Weight→Overweight