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Under Armour

Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and elsewhere. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. Under Armour also operates a digital fitness app called MapMyFitness. The Baltimore-based company was founded in 1996 and is led by controlling shareholder Kevin Plank.

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Under Armour revela un plan de reestructuración de 160M$ para 2025, lo que afecta negativamente sus acciones.

¿Por qué están bajando las acciones de Under Armour (UA) hoy?

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Under Armour Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>) (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>) shares surged on Thursday after the company reported better-than-expected <a target="_blank" href="https://www.benzinga.com/pressreleases/24/11/n41802141/under-armour-reports-second-quarter-2025-results-raises-fiscal-2025-outlook" rel="noreferrer noopener">second-quarter results</a>.
The company reported a 10.7% year-over-year decline in net revenue to $1.399 billion, surpassing the $1.38 billion analyst consensus. Adjusted EPS was $0.30, <a target="_blank" href="https://www.benzinga.com/earnings" rel="noreferrer noopener">above the consensus of $0.20.</a>
Wholesale revenue decreased 12% year over year to $826 million, and direct-to-consumer revenue was down 8% to $550 million.
Apparel revenue slipped 12% year over year, Footwear revenue dropped 11%, and Accessories revenue rose 2%. North American revenue decreased 13% to $863 million, and international revenue declined 6% to $538 million.
Gross profit decreased 7% to $696.13 million, and the gross margin expanded 200 basis points to 49.8%.
Operating income totaled $173 million; adjusted for one-time items, it was $166 million.
Selling, general, and administrative expenses dropped 15% YoY to $520 million; adjusted expenses fell 13% to $530 million, excluding $13 million in insurance recovery and $3 million in restructuring costs.
As of September end, the company held $531 million in cash and equivalents. Inventory was $1.1 billion, a 3% decrease.
In May 2024, Under Armour announced a restructuring plan, later expanded in September to include closing its Rialto, California facility, raising the cost range to $140 million &#8211; $160 million. As of the second fiscal quarter, it incurred $40 million in charges and expenses, with remaining expenses expected through 2026.
&#8220;Our second quarter fiscal 2025 performance demonstrates that our strategy to reconstitute the Under Armour brand and establish a more premium position in the marketplace is gaining traction. With better-than-expected results, we are pleased to raise our full-year profitability outlook while simultaneously increasing marketing investments to amplify our brand,&#8221; commented Under Armour President and CEO Kevin Plank.
2025 Outlook Updated: Under Armour raised its adjusted EPS forecast from $0.19 &#8211; $0.21 to $0.24 &#8211; $0.27. Revenue is still expected to decline by a low double-digit percentage, with <a href="https://www.benzinga.com/calendars/guidance">North America projected to drop 14% &#8211; 16%.</a>
The company expects gross margin to be up 125 to 150 basis points compared to the prior expectation of a 75 to 100 basis point improvement. Adjusted operating income is expected to be $165 million to $185 million, compared to the prior expectation of $140 million to $160 million.
Price Action: UAA shares are trading higher by 25.1% at $10.09 at the last check Thursday.
Photo via Shutterstock

Earnings

Large Cap

Under Armour CEO Signals 'Premium' Brand Transformation After Strong Q2 Performance, Stock Soars

<h3>Gainers</h3>
<ul>
<li>Interactive Strength (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TRNR#NASDAQ">TRNR</a>) shares increased by 35.3% to $0.12 during Thursday's pre-market session. </li>
<li>Dutch Bros (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BROS#NYSE">BROS</a>) stock increased by 17.34% to $41.0. The market value of their outstanding shares is at $4.6 billion. As per the news, the Q3 earnings report came out yesterday. </li>
<li>E-Home Household Service (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EJH#NASDAQ">EJH</a>) stock moved upwards by 10.36% to $0.82. The company's market cap stands at $7.0 million. </li>
<li>Jiuzi Hldgs (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JZXN#NASDAQ">JZXN</a>) shares increased by 8.88% to $1.47. The company's market cap stands at $13.3 million. </li>
<li>Planet Fitness (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) shares increased by 6.46% to $90.12. The company's market cap stands at $7.6 billion. As per the news, the Q3 earnings report came out today. </li>
<li>Under Armour (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>) stock moved upwards by 6.45% to $8.58. The company's market cap stands at $3.7 billion. As per the press release, Q2 earnings came out today. </li>
</ul>
<h3>Losers</h3>
<ul>
<li>A-Mark Precious Metals (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMRK#NASDAQ">AMRK</a>) shares declined by 12.8% to $32.8 during Thursday's pre-market session. The company's market cap stands at $752.8 million. As per the press release, Q1 earnings came out yesterday. </li>
<li>Arhaus (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ARHS#NASDAQ">ARHS</a>) stock fell 11.19% to $8.1. The company's market cap stands at $1.1 billion. As per the news, the Q3 earnings report came out today. </li>
<li>Digital Brands Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DBGI#NASDAQ">DBGI</a>) stock decreased by 9.77% to $0.11. The company's market cap stands at $1.0 million. </li>
<li>Jumia Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JMIA#NYSE">JMIA</a>) stock decreased by 9.55% to $4.36. The market value of their outstanding shares is at $533.9 million. As per the press release, Q3 earnings came out today. </li>
<li>MercadoLibre (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MELI#NASDAQ">MELI</a>) shares declined by 8.9% to $1929.0. The company's market cap stands at $97.7 billion. As per the news, the Q3 earnings report came out yesterday. </li>
<li>SAG Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SAG#NASDAQ">SAG</a>) shares decreased by 8.17% to $2.7. The market value of their outstanding shares is at $26.6 million. 
See Also: <a href="http://www.benzinga.com/money/best-consumer-cyclical-stocks/" title="www.benzinga.com/money/best-consumer-cyclical-stocks/">www.benzinga.com/money/best-consumer-cyclical-stocks/</a></li>
</ul>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

AMRK

ARHS

BROS

DBGI

JMIA

JZXN

MELI

PLNT

TRNR

12 Consumer Discretionary Stocks Moving In Thursday's Pre-Market Session

<h3>Gainers</h3>
<ul>
<li>Interactive Strength (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TRNR#NASDAQ">TRNR</a>) stock increased by 35.3% to $0.12 during Thursday's pre-market session. </li>
<li>Dutch Bros (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BROS#NYSE">BROS</a>) shares moved upwards by 17.34% to $41.0. The market value of their outstanding shares is at $4.6 billion. As per the news, the Q3 earnings report came out yesterday. </li>
<li>E-Home Household Service (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EJH#NASDAQ">EJH</a>) stock increased by 10.36% to $0.82. The market value of their outstanding shares is at $7.0 million. </li>
<li>Jiuzi Hldgs (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JZXN#NASDAQ">JZXN</a>) stock moved upwards by 8.88% to $1.47. The market value of their outstanding shares is at $13.3 million. </li>
<li>Planet Fitness (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLNT#NYSE">PLNT</a>) shares increased by 6.46% to $90.12. The market value of their outstanding shares is at $7.6 billion. The company's, Q3 earnings came out today. </li>
<li>Under Armour (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>) shares moved upwards by 6.45% to $8.58. The company's market cap stands at $3.7 billion. As per the press release, Q2 earnings came out today. </li>
</ul>
<h3>Losers</h3>
<ul>
<li>A-Mark Precious Metals (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMRK#NASDAQ">AMRK</a>) stock decreased by 12.8% to $32.8 during Thursday's pre-market session. The market value of their outstanding shares is at $752.8 million. The company's, Q1 earnings came out yesterday. </li>
<li>Arhaus (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ARHS#NASDAQ">ARHS</a>) shares decreased by 11.19% to $8.1. The market value of their outstanding shares is at $1.1 billion. The company's, Q3 earnings came out today. </li>
<li>Digital Brands Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DBGI#NASDAQ">DBGI</a>) stock fell 9.77% to $0.11. The market value of their outstanding shares is at $1.0 million. </li>
<li>Jumia Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JMIA#NYSE">JMIA</a>) stock fell 9.55% to $4.36. The company's market cap stands at $533.9 million. As per the press release, Q3 earnings came out today. </li>
<li>MercadoLibre (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MELI#NASDAQ">MELI</a>) stock fell 8.9% to $1929.0. The market value of their outstanding shares is at $97.7 billion. As per the press release, Q3 earnings came out yesterday. </li>
<li>SAG Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SAG#NASDAQ">SAG</a>) stock fell 8.17% to $2.7. The market value of their outstanding shares is at $26.6 million. 
See Also: <a href="http://www.benzinga.com/money/best-consumer-cyclical-stocks/" title="www.benzinga.com/money/best-consumer-cyclical-stocks/">www.benzinga.com/money/best-consumer-cyclical-stocks/</a></li>
</ul>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Under Armour Raised FY25 Adj. EPS Outlook From $0.19-$0.21 To $0.24-$0.27; Expects Full-Year Revenue To Decline At Low Double-Digit Percentage Rate, Including a 14%-16% Decline in North America

WIIM

Under Armour shares are trading higher after the company reported better-than-expected Q2 EPS and sales.

Earnings Beats

Under Armour Q2 2025 Adj. EPS $0.30 Beats $0.20 Estimate, Sales $1.388B Beat $1.383B Estimate

Telsey Advisory Group analyst Cristina Fernandez maintains Under Armour (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>) with a Market Perform and maintains $8 price target.

Price Target

Analyst Ratings

Telsey Advisory Group Maintains Market Perform on Under Armour, Maintains $8 Price Target

Former President Donald Trump's four years in the White House offer insights into which stocks and sectors might benefit or suffer if he secures a second term <a href="https://www.benzinga.com/topic/2024-election">in the 2024 election.</a>
Here's a look back at the worst-performing stocks in 2017, Trump's first year in the White House.
Worst Performing 2017 Stocks: The stock markets saw <a href="https://www.benzinga.com/markets/futures/18/01/11066769/the-stock-markets-rally-under-trump-among-the-best-ever-heres-how-his">impressive gains in 2017</a>, which were among the best ever for a president's first year in the White House.
The S&amp;P 500, tracked by the SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>), gained 21.7% in 2017, an impressive gain compared to the 12.0% increase in 2016. Presidential election years have historically outperformed other years.
While many stocks in the S&amp;P 500 were up in 2017, there were also plenty of names that finished the year in the red. Here's a look back at the 10 worst-performing stocks in the S&amp;P 500 from 2017, as reported previously by Marketwatch.
<ol>
<li>Baker Hughes (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKR#NASDAQ">BKR</a>): -51%, energy</li>
<li>Range Resources (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RRC#NYSE">RRC</a>): -50%, energy</li>
<li>Under Armour (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>)(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>): -50%, consumer discretionary</li>
<li>Scana Corp: -46%, utilities</li>
<li>Envision Healthcare Corp: -45%, health care</li>
<li>General Electric (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GE#NYSE">GE</a>): -45%, industrials</li>
<li>Mattel Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAT#NASDAQ">MAT</a>): -44%, consumer discretionary</li>
<li>Chesapeake Energy Corp (NASDSAQ:EXE): -44%, energy</li>
<li>Advance Auto Parts (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AAP#NYSE">AAP</a>): -41%, consumer discretionary</li>
<li>Signet Jewelers (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SIG#NYSE">SIG</a>): -40%, consumer discretionary</li>
</ol>
It's important to note that some of the companies have undergone some changes since this old list. 
<ul>
<li>Baker Hughes previously traded as BHGE and was merged with the oil and gas division of General Electric. </li>
<li>Scana Corp was acquired by Dominion Energy (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/D#NYSE">D</a>) in 2019. </li>
<li>Envision Healthcare underwent Chapter 11 bankruptcy and now is two separate privately owned companies. </li>
<li>Chesapeake Energy changed its name to Expand Energy after merging with Southwestern Energy. The company also underwent bankruptcy protection in 2020, emerging successfully from the protection in 2021.</li>
</ul>
Did You Know?
<ul>
<li>Congress Is Making Huge Investments. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent102924">Get Tips On What They Bought And Sold Ahead Of The 2024 Election With Our Easy-to-Use Tool</a></li>
</ul>
Why It's Important: The list of the top 10 worst performers in 2017 overlaps with the <a href="https://www.benzinga.com/general/politics/24/10/41584466/these-10-stocks-were-the-best-s-p-500-performers-in-2017-when-trump-was-president-will-history-r">best performing stocks </a>that Benzinga recently shared.
Stocks in utilities, health care, industrials, and consumer discretionary appeared on both the best and worst performer lists. Top-performing stocks included technology and homebuilders, with no overlap among the worst performers.
Energy is likely a potential big loser based on the trends above if Trump wins the 2024 election. What likely happened in 2017 that could happen again is a run-up in stocks during the election year and then a potential selloff in the year after as investors take profits.
While some believe that energy stocks could be winners under Trump, past results could suggest otherwise. A president who supports more drilling and has different foreign policies could also impact the price of oil barrels and lower energy companies&#8217; profits.
With less than two weeks until the 2024 election, investors are likely positioning their portfolio based on a Trump or Kamala Harris victory in some regards. With a close election predicted, investors may want to look to sectors that could benefit under either candidate.
Freedom Capital Markets Chief Global Strategist Jay Woods previously<a href="https://www.benzinga.com/etfs/sector-etfs/24/08/40515453/exclusive-trump-or-harris-12-stocks-2-etfs-could-win-no-matter-whos-president-says-market-strate"> shared some sectors </a>and stocks to watch with Benzinga that could benefit regardless of whether Trump or Harris wins the 2024 election.
Woods named defense stocks and cybersecurity stocks as two of the top sectors to watch ahead of the 2024 election.
"I think you've got to watch this sector closely," Woods said of the defense sector.
Woods said defense stocks could continue to benefit from geopolitical concerns and the world&#8217;s many negative events.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/general/sports-betting/24/10/41534317/if-trump-wins-2024-election-in-landslide-bettors-could-make-5x-20x-their-bets-at-uk-sports">If Trump Wins 2024 Election In Landslide, Bettors Could Make 5X, 20X Their Bets At UK Sportsbook</a></li>
</ul>
Photo: Shutterstock

Politics

Trading Ideas

10 S&P 500 Stocks Were Worst Performers In First Year Of Trump's Presidency: Will They Sink Again?

UBS analyst Jay Sole maintains Under Armour (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>) with a Buy and raises the price target from $11 to $12.

UBS Maintains Buy on Under Armour, Raises Price Target to $12

Analysts see China as one of the biggest opportunities for apparel company Lululemon Athletica Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>). With international sales hitting 50% of total revenue in the coming years, a stimulus in China could offer a potential catalyst to<a href="https://www.benzinga.com/topic/china"> offset macroeconomic concerns.</a>
The Lululemon Athletica Analysts: KeyBanc Capital Markets analyst Ashley Owens maintained an Overweight rating with a $350 price target.
JPMorgan analyst Matthew Boss maintained an Overweight rating with a $338 price target.
Oppenheimer analyst Brian Nagel maintained an Outperform rating with a $445 price target.
KeyBanc on LULU: A tour of stores in China helped highlight the company's growth strategy in the country and community relationships, Owens said in a new investor note.
"Management reiterated the importance of the Chinese market for achieving the 4x of international revenue target laid out in the Power of Three x2 plan," Owens said.
The analyst said China shows "promise" thanks to Lululemon's marketing and efforts in the region.
"We believe that localization, community nourishment, and product excellence have helped to establish LULU as a premium wellness brand within the $33B China Mainland active lifestyle market."
Macro uncertainty in China could weigh on the near-term potential for Lululemon in China, the analyst cautioned. The analyst said the long-term potential in the region is "intact."
Read Also: <a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/08/40659806/lululemons-international-growth-and-mens-apparel-drive-optimism-amid-us-challenges-">Lululemon&#8217;s International Growth And Men&#8217;s Apparel Drive Optimism Amid US Challenges: Analysts</a>
JPMorgan on LULU: One of the top takeaways from the China event and visit for Boss was low brand awareness and potential growth outside of North America.
"Management cited the brand remains in ‘early stages' and ‘nowhere near maturity' internationally in any market w/China brand awareness at 15% today and single-digit market share globally," Boss said.
International revenue was growing significantly in recent years and hit 21% of fiscal 2023 revenue, the analyst added.
The analyst highlighted the company's three-pronged approach for international growth of localized planning, direct-to-consumer models and community activations.
Despite macroeconomic pressure in China, Lululemon was seeing strong growth in the country and low markdowns suggesting strong demand, the analyst added. &nbsp;
Boss highlighted a shift in consumer spending in China on fitness/outdoor and well-being products.
The analyst predicted Lululemon could hit 50% of its revenue coming from international markets by 2031.
"Our math points to another five years of +double-digit consolidated revenue growth assuming N/A revenues grow prudently ‘in line' w/ the category."
Oppenheimer on LULU: Visits to several athletic apparel company stores in China showed that consumer headwinds persist in China, Nagel said.
"Recent monetary policy easing represents a first step, but more aggressive fiscal efforts are likely needed to spur a broader, more significant rebound in domestic discretionary spending," Nagel said.
The analyst said consumer traffic was "solid" during visits mid-day on a Friday in China for several stores across Lululemon, Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) and Under Armour Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>).
"In our view, LULU is fresh and unique in Shanghai positioned as a performance-focused, albeit somewhat more toned-down lifestyle brand."
Consumer traffic in Lululemon stores and Nike stores was "more brisk than in nearby units of other brands," the analyst added.
Nagel said product offerings from Under Armour and Adidas were "less energized" and "more stale" than Nike and Lululemon.
LULU Price Action: Lululemon stock is up 1.37% to $282.06 on Monday versus a 52-week trading range of $226.01 to $516.39. Lululemon stock is down 45% year-to-date in 2024.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/10/41213666/lululemon-set-for-strong-global-growth-despite-mixed-us-trends-analysts-eye-china-a">Lululemon Set For Strong Global Growth Despite Mixed US Trends: Analysts Eye China As Key Driver For 2024-2026 Expansion</a></li>
</ul>
Photo: Shutterstock

Analyst Color

Asia

Reiteration

Global

LULU

Lululemon 'Fresh And Unique,' Shows Promise Thanks To China Opportunity, Growth Push Say Analysts

Under Armour, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>) stock is moving lower in sympathy with Nike which fell after reporting a first-quarter <a href="https://www.benzinga.com//node/41129610">revenue miss.</a> 
What To Know: Nike reported quarterly revenue of $11.59 billion, missing analysts estimate of $11.65 billion. The company broke down revenue further.
Specifically, Nike reported Brand Revenues down 10% percent at $11.1 billion, Direct Revenues down 13% at $4.7 billion, Wholesale Revenues down 8% at $6.4 billion and revenue from Converse down 15% at $501 million.
In addition, the company reported EPS of 70 cents beating analysts estimate of 52 cents. Nike also reported inventories of $8.3 billion, down 5% compared to the prior year.
Nike is the largest sportswear company in the world, while Under Armour, though smaller, emphasizes performance-driven gear.
How To Buy Under Armour Shares
By now you're likely curious about how to participate in the market for Under Armour (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>) &#8211; be it to purchase shares, or even attempt to bet against the company.
Buying shares is typically done through a brokerage account. You can find a list of <a href="https://www.benzinga.com/money/best-stock-trading-platforms">possible trading platforms here.</a> Many will allow you to buy ‘fractional shares,' which allows you to own portions of stock without buying an entire share. For example, some stock, like Berkshire Hathaway, can cost thousands of dollars to own just one share. However, if you only want to invest a fraction of that, brokerages will allow you to do so.
If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to ‘go short' a share of stock by lending you the shares to sell. The process of shorting a <a href="https://www.benzinga.com/money/how-to-short-a-stock">stock can be found at this resource.</a> Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading &#8211; either way it allows you to profit off of the share price decline.
Related Link: <a href="https://www.benzinga.com/news/24/10/41129365/what-happened-with-rivian-stock-today">What Happened With Rivian Stock Today?</a>
UA Price Action: Under Armour stock is trading 2.69% lower at $8.13 as of Wednesday morning per data from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.
Image: Photo via Shutterstock

What's Going On With Under Armour Shares Wednesday?

WEYS

Shares of footwear and athletic apparel stocks are trading lower in sympathy with Nike which reported Q1 revenue that missed estimates.

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Below are some instances of options activity happening in the Consumer Discretionary sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/04/24</td>
<td>$252.50</td>
<td>$78.0K</td>
<td>3.7K</td>
<td>19.5K</td>
</tr>
<tr>
<td>BABA</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$150.00</td>
<td>$101.3K</td>
<td>3.4K</td>
<td>7.0K</td>
</tr>
<tr>
<td>PDD</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>10/04/24</td>
<td>$142.00</td>
<td>$76.0K</td>
<td>1.3K</td>
<td>2.9K</td>
</tr>
<tr>
<td>CVNA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/04/24</td>
<td>$175.00</td>
<td>$45.7K</td>
<td>1.7K</td>
<td>2.2K</td>
</tr>
<tr>
<td>AMZN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>01/17/25</td>
<td>$205.00</td>
<td>$26.5K</td>
<td>7.3K</td>
<td>1.3K</td>
</tr>
<tr>
<td>CPNG</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$27.50</td>
<td>$27.1K</td>
<td>10.1K</td>
<td>515</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>11/15/24</td>
<td>$90.00</td>
<td>$35.8K</td>
<td>8.3K</td>
<td>454</td>
</tr>
<tr>
<td>UA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$7.50</td>
<td>$39.0K</td>
<td>2.9K</td>
<td>301</td>
</tr>
<tr>
<td>LOW</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>10/04/24</td>
<td>$265.00</td>
<td>$151.1K</td>
<td>640</td>
<td>221</td>
</tr>
<tr>
<td>SG</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/18/24</td>
<td>$35.00</td>
<td>$28.3K</td>
<td>2.0K</td>
<td>158</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• Regarding TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we observe a put option sweep with bearish sentiment. It expires in 3 day(s) on October 4, 2024. Parties traded 122 contract(s) at a $252.50 strike. This particular put needed to be split into 20 different trades to become filled. The total cost received by the writing party (or parties) was $78.0K, with a price of $640.0 per contract. There were 3711 open contracts at this strike prior to today, and today 19562 contract(s) were bought and sold. 
• Regarding BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we observe a call option trade with bullish sentiment. It expires in 472 day(s) on January 16, 2026. Parties traded 109 contract(s) at a $150.00 strike. The total cost received by the writing party (or parties) was $101.3K, with a price of $930.0 per contract. There were 3445 open contracts at this strike prior to today, and today 7028 contract(s) were bought and sold. 
• Regarding PDD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>), we observe a call option trade with bearish sentiment. It expires in 3 day(s) on October 4, 2024. Parties traded 200 contract(s) at a $142.00 strike. The total cost received by the writing party (or parties) was $76.0K, with a price of $380.0 per contract. There were 1322 open contracts at this strike prior to today, and today 2989 contract(s) were bought and sold. 
• Regarding CVNA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>), we observe a call option sweep with bearish sentiment. It expires in 3 day(s) on October 4, 2024. Parties traded 127 contract(s) at a $175.00 strike. This particular call needed to be split into 67 different trades to become filled. The total cost received by the writing party (or parties) was $45.7K, with a price of $360.0 per contract. There were 1797 open contracts at this strike prior to today, and today 2251 contract(s) were bought and sold. 
• Regarding AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we observe a call option sweep with neutral sentiment. It expires in 108 day(s) on January 17, 2025. Parties traded 47 contract(s) at a $205.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $26.5K, with a price of $565.0 per contract. There were 7380 open contracts at this strike prior to today, and today 1390 contract(s) were bought and sold. 
• Regarding CPNG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CPNG#NYSE">CPNG</a>), we observe a call option trade with bearish sentiment. It expires in 108 day(s) on January 17, 2025. Parties traded 280 contract(s) at a $27.50 strike. The total cost received by the writing party (or parties) was $27.1K, with a price of $97.0 per contract. There were 10178 open contracts at this strike prior to today, and today 515 contract(s) were bought and sold. 
• For SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we notice a put option trade that happens to be bearish, expiring in 45 day(s) on November 15, 2024. This event was a transfer of 200 contract(s) at a $90.00 strike. The total cost received by the writing party (or parties) was $35.8K, with a price of $179.0 per contract. There were 8384 open contracts at this strike prior to today, and today 454 contract(s) were bought and sold. 
• For UA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>), we notice a call option sweep that happens to be bearish, expiring in 108 day(s) on January 17, 2025. This event was a transfer of 300 contract(s) at a $7.50 strike. This particular call needed to be split into 19 different trades to become filled. The total cost received by the writing party (or parties) was $39.0K, with a price of $130.0 per contract. There were 2998 open contracts at this strike prior to today, and today 301 contract(s) were bought and sold. 
• Regarding LOW (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LOW#NYSE">LOW</a>), we observe a call option sweep with bullish sentiment. It expires in 3 day(s) on October 4, 2024. Parties traded 195 contract(s) at a $265.00 strike. This particular call needed to be split into 17 different trades to become filled. The total cost received by the writing party (or parties) was $151.1K, with a price of $775.0 per contract. There were 640 open contracts at this strike prior to today, and today 221 contract(s) were bought and sold. 
• For SG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SG#NYSE">SG</a>), we notice a put option sweep that happens to be bearish, expiring in 17 day(s) on October 18, 2024. This event was a transfer of 126 contract(s) at a $35.00 strike. This particular put needed to be split into 30 different trades to become filled. The total cost received by the writing party (or parties) was $28.3K, with a price of $225.0 per contract. There were 2014 open contracts at this strike prior to today, and today 158 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

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Nike, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) is the latest company to take part in what has become a trend among big companies: bringing back an executive to assume <a href="https://www.benzinga.com/news/24/09/40954074/why-nike-shares-are-trading-higher-by-around-7-here-are-20-stocks-moving-premarket">the role of CEO</a>.
The sneaker giant <a href="https://www.benzinga.com/news/24/09/40957353/nikes-new-ceo-elliott-hill-to-focus-on-repairing-retailer-relations">announced on Thursday</a> the appointment of Elliott Hill, the company&#8217;s former president of consumer and marketplace who has been with Nike for three decades, as its new CEO to replace retiring CEO John Donahoe.
Nike is not alone in having an executive — the company&#8217;s former CEO, in many cases — return to the company to fill its top leadership post in a &#8220;Boomerang CEO&#8221; trend.
Read Also: <a href="https://www.benzinga.com/news/24/04/38209892/nike-stock-jumps-on-upgrade-to-buy-as-analyst-says-its-time-to-just-do-it">Nike Stock Jumps On Upgrade To Buy As Analyst Says It&#8217;s &#8216;Time To Just Do It&#8217;</a>
<ul>
<li>Bob Iger: Almost two years ago, Iger returned to The Walt Disney Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) <a href="https://www.benzinga.com/general/entertainment/22/11/29798775/bob-iger-returns-as-disney-ceo-after-reports-of-growing-rift-with-bob-chapek">as its CEO</a> to replace CEO Bob Chapek. Iger previously served in that top role from 2005 to 2020. Last July, the company&#8217;s board voted unanimously to extend his CEO contract to <a href="https://www.benzinga.com/news/23/07/33207650/disneys-board-votes-for-continuity-extends-ceo-igers-contract-to-2026">the end of 2026</a>.</li>
</ul>
<ul>
<li>Howard Schulz: In April 2022, Schulz returned to <a href="https://www.benzinga.com/news/22/03/26163125/starbucks-ceo-kevin-johnson-announces-retirement-founder-howard-schultz-to-return-in-interim-role">the CEO post</a> at Starbucks Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) for the third time in an interim capacity to fill in for retiring CEO Kevin Johnson. Schulz founded the company and served as CEO first from 1986 to 2000 and again from 2008 to 2017. He stepped down as interim CEO in August to <a href="https://www.benzinga.com/top-stories/24/08/40396716/starbucks-new-ceo-brian-niccol-boosts-company-valuation-by-over-15b-in-one-day-whats-his-net-worth">hand over the reins</a> to Brian Niccol, former CEO of Chipotle Mexican Grill, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CMG#NYSE">CMG</a>).</li>
</ul>
<ul>
<li>Kevin Plank: At the end of April, Plank<a href="https://www.benzinga.com/markets/equities/24/03/37690723/kevin-plank-returns-as-ceo-under-armours-original-visionary-takes-charge-again"> returned as CEO</a> of Under Armour, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>) to replace Stephanie Linnartz. He previously served as CEO of the apparel company from 1996, the year he founded it, to 2020.</li>
</ul>
<ul>
<li>Sam Altman: In November 2023, Altman <a href="https://www.benzinga.com/news/23/11/35911061/sam-altman-to-return-as-openai-ceo-as-new-board-collaborating-to-figure-out-details">returned as the CEO</a> of OpenAI just four days after he was ousted from the position. He was reinstated as CEO on Nov. 22, two days after employees demanded that Altman be given back his CEO job.</li>
</ul>
<ul>
<li>Sergio Ermotti: In April 2023, Ermotti returned <a href="https://www.benzinga.com/news/large-cap/23/03/31546168/ubs-rehires-former-ceo-to-oversee-credit-suisse-takeover">as the CEO</a> of UBS Group AG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBS#NYSE">UBS</a>) to oversee its takeover of Credit Suisse. Ermotti, who assumed the position after CEO Ralph Hamers stepped down, was previously UBS&#8217; CEO from November 2011 to November 2020</li>
</ul>
Price Action: These companies with returning CEOs saw gains and losses into Friday&#8217;s early-afternoon trading.
<ul>
<li>Nike rose 6.41% to $86.17</li>
<li>Walt Disney gained 0.11% to $93.55</li>
<li>Starbucks dropped 0.64% to $96.28</li>
<li>Under Armour edged up 0.87% to $7.55</li>
<li>UBS slipped 1.43% to $29.97</li>
</ul>
Read Now:
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<li><a href="http://Bob Iger's Success At Disney: New Document Reveals CEO's Biggest Wins According To The Man Himself">Bob Iger&#8217;s Success At Disney: New Document Reveals CEO&#8217;s Biggest Wins According To The Man Himself</a></li>
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Image: Pixabay
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Shares of companies in the retail industry are trading higher following the Fed's policy decision to cut rates, which could support consumer spending. Additional, the industry may be moving on continued strength following strong August retail sales data.

Under Armour shares are trading lower after the company provided a restructuring update and lowered its FY25 outlook.

Under Armour, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>) shares are trading lower premarket Tuesday. The company disclosed an update to its FY25 restructuring plan, introducing new initiatives to enhance its strategic supply chain <a target="_blank" href="https://www.benzinga.com/pressreleases/24/09/n40782680/under-armour-announces-update-to-its-restructuring-plan-and-fiscal-2025-outlook" rel="noreferrer noopener">capabilities and overall business performance</a>.
After further evaluation, the company identified around $70 million in charges, mainly due to the decision to exit its primary distribution facility in Rialto, California, by March 2026.
Under Armour now expects pre-tax restructuring charges of $140 million to $160 million for FY25 and FY26.
This includes up to $75 million in cash charges—$30 million for employee severance and benefits and $45 million for transformational initiatives—and up to $85 million in non-cash charges—$7 million for employee severance and benefits and $78 million for facility, software, and asset impairments.
In May 2024, Under Armour announced a restructuring plan estimated at <a target="_blank" href="https://www.benzinga.com/news/earnings/24/08/40252349/under-armour-beats-q1-estimates-despite-sales-dip-shows-restructuring-progress" rel="noreferrer noopener">$70 million&nbsp;– $90 million for its FY25 plan</a>.
Through June 30, 2024, the company had incurred about $34 million in restructuring and related charges, comprising $19 million in cash and $15 million in non-cash. The company expects to incur approximately two-thirds of the revised total charges by the end of FY25.
Outlook: The company continues to expect adjusted operating income of $140 million-$160 million and adjusted EPS of <a target="_blank" href="https://www.benzinga.com/calendars/guidance" rel="noreferrer noopener">$0.19 to $0.22 (vs. consensus of $0.24)</a>.
Under Armour Chief Financial Officer&nbsp;David Bergman said, &#8220;As we work to reconstitute our brand and increase our financial productivity over the long term – optimizing our supply-chain network will make&nbsp;us a more efficient, uncomplicated, and agile company.&#8221;
However, the company updated the expectations for operating loss&nbsp;to be&nbsp;$220&nbsp;million to&nbsp;$240 million&nbsp;versus the previous expectation of&nbsp;$194&nbsp;million to&nbsp;$214 million, and loss per share&nbsp;to be&nbsp;$0.58&nbsp;to&nbsp;$ 0.61&nbsp;versus the prior expectation of&nbsp;$0.53&nbsp;to&nbsp;$0.56.
In August, the company reported a first-quarter sales decline of 10.1% year-over-year to $1.183 billion,&nbsp;beating the analyst consensus estimate of $1.140 billion and adjusted EPS of $0.01,&nbsp;<a target="_blank" href="https://www.benzinga.com/earnings" rel="noreferrer noopener">above the $0.08 consensus loss</a>.
Price Action: UA shares are down 2.37% at $7.01 premarket at the last check Tuesday.
Photo via Shutterstock
Read Next:
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<li><a href="https://www.benzinga.com//node/40786979" target="_blank" rel="noreferrer noopener">Palantir And Dell Are Set To Join S&amp;P 500 Index: Here&#8217;s What Their CEOs Peter Thiel And Michael Dell Have Said About Bitcoin</a></li>
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Why Is Under Armour Stock Sliding Today?

Based on the expansion of the Fiscal 2025 restructuring plan range and the impacts related to fiscal 2025, the company updated the following expectations for its fiscal 2025&nbsp;outlook:
<ul>
<li>Operating loss&nbsp;is expected to be&nbsp;$220&nbsp;to&nbsp;$240 million&nbsp;versus the previous expectation of&nbsp;$194&nbsp;to&nbsp;$214 million. Excluding the mid-point of anticipated restructuring charges and the litigation reserve expense,&nbsp;adjusted operating income&nbsp;is expected to be&nbsp;$140&nbsp;to&nbsp;$160 million.</li>
<li>Diluted loss per share&nbsp;is expected to be&nbsp;$0.58&nbsp;to&nbsp;$ 0.61&nbsp;versus the previous expectation of&nbsp;$0.53&nbsp;to&nbsp;$0.56, and&nbsp;adjusted diluted earnings per share&nbsp;are expected to be&nbsp;$0.19&nbsp;to&nbsp;$0.22.</li>
</ul>

Under Armour Continues To Expect FY25 Adjusted EPS To Be $0.19 - $0.22, Est $0.24

Previously, the company expected to incur pre-tax restructuring and related charges of approximately&nbsp;$70 million&nbsp;to&nbsp;$90 million&nbsp;in connection with its Fiscal 2025 restructuring plan.
Following further evaluation, the company has identified approximately&nbsp;$70 million&nbsp;of charges, largely related to the decision to exit one of its primary distribution facilities located in&nbsp;Rialto, California, by&nbsp;March 2026.
Accordingly, it now expects approximately&nbsp;$140 million&nbsp;to&nbsp;$160 million&nbsp;of pre-tax restructuring and related charges to be incurred in Fiscal 2025 and Fiscal 2026.
Through the three months ended&nbsp;June 30, 2024, the company had incurred approximately&nbsp;$34 million&nbsp;of restructuring and related charges ($19 million&nbsp;in cash and&nbsp;$15 million&nbsp;in non-cash).&nbsp; The company anticipates incurring approximately two-thirds of the charges under the revised total plan by the end of fiscal year 2025.

Under Armour Reports Update To Its FY25 Restructuring Plan, Including Additional Initiatives

<a href="https://www.axios.com/2024/09/03/outside-acquires-mapmyfitness-apps-under-armour">https://www.axios.com/2024/09/03/outside-acquires-mapmyfitness-apps-under-armour</a>
&nbsp;
Outside, a media company that <a href="https://www.axios.com/outside-funding-from-sequoia-1acc7732-7e6e-4d19-9f87-ce898376ca84.html">houses</a> dozens of outdoor enthusiast brands, has acquired MapMyFitness — a suite of mapping technology apps — from Under Armour, Outside CEO Robin Thurston told Axios.
The intrigue: It's a special deal for Thurston, who founded MapMyFitness in 2007 and later sold it to Under Armor for $150 million in 2013.
<ul>
<li>MapMyFitness co-founder Kevin Callahan is the VP of product at Outside and will oversee the integration of the MapMyFitness suite into Outside's product offering.</li>
<li>Getting his company back, "is a little surreal," Thurston said. "To have the opportunity to build and add on to something as part of the ecosystem that I've now built — it's really exciting."</li>
</ul>
Zoom in: MapMyFitness is a suite of GPS-based tracking apps across different sports. In addition to the general MapMyFitness app, Outside will acquire MapMyRide, MapMyRun and MapMyWalk apps.
<ul>
<li>The apps will be integrated into Outside's digital platform, which has over 20 million registered users and 830,000 paid subscribers, Thurston told Axios in an interview.</li>
<li>The MapMyFitness acquisition will put the company at "well over 1 million" paid subscribers, Thurston said. Its suite of apps will bring more than 80 million registered users to Outside's digital platform, giving the company unprecedented first-party data and advertising reach across outdoor and active lifestyle enthusiasts.</li>
<li>In addition to owning dozens of outdoor enthusiast media brands, such as Yoga Journal, SKI, Climbing and Backpacker, Outside also owns mapping apps, including Gaia GPS and Trailforks.</li>
</ul>
Last week, Outside <a href="https://www.outsideinc.com/outside-launches-integrated-social-platform-to-inspire-more-adventure/">debuted</a> an expansion of its digital platform to include a personalized social feed for users with content from Outside's media brands, as well as data and analytics from its suite of mapping and race-tracking apps.
<ul>
<li>Users can share information with their feed followers, such as their workout summaries, finish-line photos and trail maps, and follow other outdoor enthusiasts or brands.</li>
<li>Thurston sees an audience opportunity in aggregating media and services across all outdoor activities. "We're in a category that's extremely highly fragmented," he said.</li>
</ul>
Catch up quick: Outside <a href="https://www.axios.com/outside-funding-from-sequoia-1acc7732-7e6e-4d19-9f87-ce898376ca84.html">was created in 2021</a> when Pocket Outdoor Media acquired five outdoor sports media and tech companies, including Outside Magazine, and changed its corporate name to "Outside."
<ul>
<li>The company raised two rounds of capital in 2021, including a $150 million series B round led by Sequoia Heritage and a $157 million series C round from new investors like Madrone Capital Partners, QIC and Wellcome Trust, as well as existing investors.</li>
</ul>
By the numbers: Outside has never announced its valuation, but Thurston said the company, which today has over 400 employees, wasn't valued at over $1 billion after its last raise.
&nbsp;
<ul>
<li>The firm's valuation, he said, was reasonable given how inflated media valuations were in 2021 when the ad market was <a href="https://www.axios.com/2021/12/07/advertising-industry-revenue">booming</a>.</li>
<li>Outside expects to turn a profit for the first time this year on over $100 million in top-line revenue, Thurston said.</li>
</ul>
Yes, but: The company's investment in technology services could make it more valuable long term. About half of the firm's revenue recurs annually. Recurring revenue tends to yield higher valuations than ad-based media.
<ul>
<li>Around 35% of Outside's business comes from annual subscriptions to <a href="https://www.axios.com/2021/06/01/outside-digital-membership-model">Outside+,</a> a membership program. Roughly 15% comes from its software offerings, event registrations and race photography business. The remaining 50% comes from advertising.</li>
<li>The company <a href="https://www.sunsethq.com/layoff-tracker/outside">cut</a> roughly 15% of its staff in 2022 to rightsize its business after several acquisitions the year prior, Thurston said. 2022 also saw a broader ad market slowdown that impacted dozens of media brands.</li>
</ul>
The big picture: Interest in hard news and politics has <a href="https://www.axios.com/2024/02/06/political-news-consumption-down-2024-election">waned</a> over the past few years. Amid a chaotic political environment and a volatile economy, Americans are turning their focus toward lifestyle and sports content.
<ul>
<li>"I think from a consumer perspective, it's becoming more important to think about spending downtime in nature and experiencing the outdoors," Thurston said. "I think for brands, we're a pretty safe place to go to not have a lot of that other noise."</li>
</ul>

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