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Toyota Motor

Founded in 1937, Toyota is one of the world's largest automakers, with 11.1 million units sold at retail in fiscal 2024, including 10.3 million across the Toyota and Lexus brands. Brands include Toyota, Lexus, Daihatsu, and truck maker Hino; market share in Japan is about 52% excluding mini-vehicles, while US share is around 15%. The firm also owns stakes in Denso, a parts supplier, about 20% of Subaru, and holds investments in many other firms, including shares of Uber Technologies, Joby Aviation, Aurora Innovation, Isuzu Motors, and about 5% in each of Mazda and Suzuki. Fiscal 2024 sales excluding financial services were JPY 41.6 trillion. Toyota also has a financing arm and manufactures homes and boats.

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El arancel del 25% de Trump a autos importados sacude el comercio global. ¿Qué impacto tendrá en fabricantes y mercados? Descúbrelo aquí.

Trump impone un arancel del 25% a autos importados: ¿Cómo afectará a la industria global?

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Toyota Motor North America Reported February 2025 U.S. Sales Of 175,349 Vehicles, Down 4.9% On A Volume Basis; Feb 2025 U.S. Electrified Sales Totaled 91,468 Vehicles, Up 33.6% On A Volume Basis

On Thursday, Japanese <a href="https://www.benzinga.com/tech/25/01/43380849/toyota-retains-top-selling-automaker-position-while-continuing-to-trail-tesla-byd-in-ev-sales" target="_blank" rel="noopener">carmaker</a> Toyota Motor Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TM#NYSE">TM</a>) said that its production of Toyota and Lexus brand vehicles worldwide rose by about 6% in January, marking the first year-on-year increase in 12 months.
What Happened: The company&#8217;s worldwide production rose 5.6% to 781,729 units in January, on the back of a 22% jump in production within Japan which offset a 1.4% decline in production outside home ground. 
Sales of Toyota and Lexus brand vehicles rose by a meager 0.1% to 785,632 units in January on the back of a 12.5% jump in Japan spurred by the introduction of new vehicles. Sales outside of Japan, however, fell by 2% to 659,098 units following a significant drop in sales in China owing to severe market conditions and intensifying price competition.
In North America, sales fell by 1.1% to 191,186 units. 
Toyota&#8217;s&nbsp;EV Sales:&nbsp;The company sold 382,458 electrified Toyota and Lexus vehicles globally last month, marking a jump of about 18% from Jan.2024.&nbsp;<a href="https://www.benzinga.com/markets/asia/24/09/40745366/toyota-scales-back-2026-ev-production-plans-by-30-trims-target-to-1m-cars-as-global-demand-weakens-r" target="_blank" rel="noreferrer noopener">Electrified vehicles</a>&nbsp;refer to hybrids, plug-in hybrids, battery electric vehicles, mild hybrids, and fuel-cell electric vehicles.
Pure electric vehicles or BEVs accounted for just 3% of Toyota&#8217;s overall electrified vehicle sales last month. 
Unit Performance: <a href="https://www.benzinga.com/markets/25/02/43488964/toyota-stock-rises-3-pre-market-after-it-upgrades-full-year-forecast-despite-drop-in-q3-earnings">Toyota&#8217;s subsidiary</a> Daihatsu reported a 40.2% increase in sales in January to 52,343 units after sales within Japan more than doubled and offset a drop in sales outside the country.
Hino Motors, however, witnessed a 5.6% drop in global sales following a steep 14.3% drop in sales outside Japan. 
Check out more of Benzinga&#8217;s Future Of Mobility coverage by&nbsp;<a href="https://www.benzinga.com/topic/mobility" target="_blank" rel="noreferrer noopener">following this link.</a>
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Toyota Records First Worldwide Production Increase In A Year, But Sales Remain Stagnant In January

<a href="https://asia.nikkei.com/Business/Transportation/Toyota-expands-hydrogen-network-in-Japan-starting-with-its-supply-chain" title="https://asia.nikkei.com/Business/Transportation/Toyota-expands-hydrogen-network-in-Japan-starting-with-its-supply-chain">https://asia.nikkei.com/Business/Transportation/Toyota-expands-hydrogen-network-in-Japan-starting-with-its-supply-chain</a>

Toyota Expands Hydrogen Network In Japan, Starting With Its Supply Chain

Auto manufacturers may be facing a manufacturing dilemma as <a href="https://www.benzinga.com/general/market-summary/25/02/43821214/trump-calls-for-more-tariffs-federal-reserve-minutes-on-deck-whats-driving-markets-wednesday">President Donald Trump&#8216;s proposed tariffs</a> threaten to upend global production strategies, potentially reshaping an industry that imported roughly half of the 16 million vehicles sold in the U.S. last year.
Trump warned Tuesday that sector-specific tariffs could reach &#8220;in the neighborhood of 25%&#8221; and might increase over time, <a href="https://www.wsj.com/business/autos/trump-tariff-auto-industry-impact-2ec3bdb6?mod=hp_lead_pos3">according to The Wall Street Journal</a>. The president suggested a grace period would allow companies to relocate production to the U.S.
&#8220;Things keep changing minute by minute, but our stance is to stay flexible and be able to be agile in reacting to the situation,&#8221; Shinji Aoyama, Honda (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>) Executive Vice President, said.
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Asian and European automakers face particular exposure. Japanese manufacturers Toyota (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TM#NYSE">TM</a>), Honda and Nissan rely heavily on American consumers, with the U.S. market accounting for 25% of Toyota&#8217;s global sales, nearly 40% of Honda&#8217;s, and a steep portion of Nissan&#8217;s business.
South Korean manufacturers Hyundai and Kia, which have grown rapidly in the American market, remain more dependent on imports than their Japanese counterparts despite expanding U.S. production capacity.
For German automakers, American sales represent an opportunity amid Europe&#8217;s regulatory challenges and China&#8217;s increasingly competitive market. Premium brands face the greatest vulnerability—Ferrari (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RACE#NYSE">RACE</a>) and Porsche sold roughly 25% of their vehicles to American buyers last year, all imported from Europe.
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Mercedes-Benz and BMW operate manufacturing facilities in Alabama and South Carolina respectively, but their production strategies are complex. The plants produce SUVs for global export while the companies continue importing sedans from European factories.
&#8220;It really depends on the amount of tariffs first of all,&#8221; Volvo Cars Chief Executive Jim Rowan told The Journal, saying the company has capacity to increase production at its South Carolina factory but must weigh tariff costs against U.S. production expenses.
The White House has specifically targeted what it calls &#8220;lack of reciprocity&#8221; in trade relationships, pointing to the European Union&#8217;s 10% tariff on imported vehicles compared to America&#8217;s 2.5% equivalent fee.
See Also: How do billionaires pay less in income tax than you?<a href="https://www.benzinga.com/money/tax-deferring-adv"> Tax deferring is their number one strategy</a>.
Trump has expanded the critique to include value-added taxes, <a href="https://x.com/realDonaldTrump/status/1891572283161944433">writing on X</a> that the taxes are &#8220;far more punitive&#8221; than tariffs and would factor into reciprocal tariff calculations. European countries typically apply VAT at rates of 20% or higher on vehicle sales.
Detroit&#8217;s &#8220;Big Three&#8221; manufacturers—General Motors (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GM#NYSE">GM</a>), Ford Motor (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>) and Stellantis (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STLA#NYSE">STLA</a>)—have been lobbying intensively to minimize North American trade barriers, as their supply chains depend on cross-border component movement.
Tariffs targeting Mexico and Canada remain on hold until March, according to The Journal, while federal agencies are due to deliver implementation reports <a href="https://www.benzinga.com/tech/25/02/43759231/trumps-auto-tariffs-teslas-stock-plunge-ubers-tesla-partnership-musks-dubai-loop-and-starbase-city">for reciprocal tariffs in early April</a>.
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Trump's Tariff Threats Sends This Industry Into A $100 Billion Bind

Investors are scrambling to assess the potential fallout of yet <a href="https://www.benzinga.com/topic/tariffs">another tectonic trade decision</a>. 
What Happened: President Donald Trump plans to impose a 25% levy on <a href="https://www.benzinga.com/25/02/43805852/trump-shakes-global-trade-with-25-auto-chip-and-pharma-tariffs-announcement-asian-stocks-pare-their-five-day-rally">auto, semiconductor, and pharmaceutical imports</a>,
This move could have far-reaching consequences for <a href="https://www.benzinga.com/etfs">ETFs with heavy exposure to these sectors</a>, particularly those tracking automakers, chipmakers, and biotech firms.
Trump's protectionist stance triggered an immediate market response across the global markets. Asian stocks retreated after a five-day rally, with the MSCI Asia Pacific Index slipping, particularly affecting Japanese automakers like Toyota Motor Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TM#NYSE">TM</a>).
Also Read: <a href="https://www.benzinga.com/news/global/25/02/43795579/warren-buffett-unfazed-by-trumps-tariff-threats-oracle-of-omaha-bets-on-mexico-beer">Warren Buffett Unfazed By Trump&#8217;s Tariff Threats: Oracle Of Omaha Bets On Mexico, Beer</a>
Automakers: The U.S. imported around 8 million passenger cars and light trucks last year, comprising 50% of total vehicle sales, according to a report by Wall Street Journal. A 25% tariff would increase vehicle prices, impact supply chains, and hurt companies dependent on overseas manufacturing. 
Here are a few ETFs likely to take a hit:
<ul>
<li>Global X Autonomous &amp; Electric Vehicles ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DRIV#NASDAQ">DRIV</a>): Fairly exposed to Toyota, Tesla (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), and Ford (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>), this fund could face turbulence as trade tensions mount.</li>
</ul>
<ul>
<li>First Trust NASDAQ Global Auto Index Fund (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CARZ#NASDAQ">CARZ</a>): Tracks major global automakers, including BMW, Honda, and General Motors (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GM#NYSE">GM</a>), which rely on imported parts. The ETF also has significant exposure to Toyota and Tesla and allocates 46% of its assets to overseas stocks. That places it in a precarious position amid escalating tariff situations.</li>
</ul>
Chips: Trump also declared that sectoral tariffs on semiconductors would start at "25% or higher", escalating further over time. This comes as the U.S. considers a 100% tariff on Taiwanese semiconductors, an industry heavily reliant on TSMC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TSM#NYSE">TSM</a>).
<ul>
<li>iShares Semiconductor ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SOXX#NASDAQ">SOXX</a>) – With Nvidia (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVDA#NASDAQ">NVDA</a>), Advanced Micro Devices (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMD#NASDAQ">AMD</a>), and Broadcom (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AVGO#NASDAQ">AVGO</a>) among its top holdings, this fund is exposed to volatility stemming from supply chain disruptions.</li>
</ul>
<ul>
<li>VanEck Semiconductor ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SMH#NASDAQ">SMH</a>) – Heavily weighted towards TSMC, Intel (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/INTC#NASDAQ">INTC</a>), and Qualcomm (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QCOM#NASDAQ">QCOM</a>), making it vulnerable to any tariff escalation.</li>
</ul>
Pharma: The pharmaceutical sector is also caught in the crosshairs, with Trump hinting at escalating tariffs beyond 25% over the year. This could upend drug pricing, R&amp;D costs, and supply chain dynamics for major biopharma companies.
<ul>
<li>iShares U.S. Pharmaceuticals ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IHE#NYSE">IHE</a>): Tracks major drugmakers like Pfizer (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PFE#NYSE">PFE</a>), Merck (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MRK#NYSE">MRK</a>), and Johnson &amp; Johnson (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JNJ#NYSE">JNJ</a>), all of which could see higher costs.</li>
</ul>
<ul>
<li>SPDR S&amp;P Biotech ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XBI#NYSE">XBI</a>): While biotech firms often have global R&amp;D operations, increased tariffs could disrupt access to imported drug components.</li>
</ul>
Why It Matters: Trump has long voiced concerns over U.S. automotive exports being treated unfairly abroad. In his first term, he threatened a similar 25% car tariff but ultimately backed down.
For ETF investors, volatility is back on the table. Those holding funds exposed to autos, chips, and pharmaceuticals must brace for a bumpy ride. While Trump believes the move will bring manufacturing back home, the short-term pain could be severe.
The Wall Street Journal reported that U.S. companies may receive a phase-in period, with tariffs increasing over the course of the year.
What's Next: Markets will be watching closely as April 2 (when auto tariffs are expected to kick in) approaches. Any delays or modifications to the tariff plan could shift investor sentiment. 
For now, ETF traders should keep an eye on sectoral rotation, hedge exposure where necessary, and prepare for the potential impact of another round of trade wars.
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Trade War Redux: These ETFs Due For Bumpy Ride Thanks To Trump Tariffs On Auto, Pharma, Chip Imports

U.S. President Donald Trump has announced his intention to impose a 25% tariff on auto imports, alongside chips and&nbsp;pharmaceuticals, causing a stir in international trade.
What Happened: Trump disclosed on Tuesday his plan to implement auto tariffs &#8220;in the neighborhood of 25%&#8221;. These tariffs are anticipated to take effect as early as April 2, following a report from his cabinet members outlining options for import duties, according to a&nbsp;Reuters report&nbsp;today. 
The President also announced that sectoral tariffs on pharmaceuticals and semiconductor chips would start at &#8220;25% or higher&#8221; and rise substantially during the course of a year. He did not specify a date for announcing those duties, stating that he wanted to allow drug and chip manufacturers time to establish U.S. factories and avoid tariffs.
Trump also declared that he anticipated some of the world&#8217;s largest companies would announce new investments in the U.S. within the next few weeks.
Following this announcement, Asian stocks retreated after a five-day rally due to increasing trade tensions and geopolitical uncertainty. The MSCI Asia Pacific Index dipped slightly, driven by declines in stocks from Hong Kong and Japan, particularly Japanese automakers like Toyota Motor Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TM#NYSE">TM</a>) and Honda Motors (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>). However, semiconductor stocks rose in China.
Meanwhile, Tesla Inc&#8216;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) Chinese rivals NIO Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NIO#NYSE">NIO</a>), Li Auto Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LI#NASDAQ">LI</a>), and BYD (OTC:<a class="ticker" href="https://www.benzinga.com/stock/BYDDF#OTC">BYDDF</a>) ended mixed on Wednesday. 
SEE ALSO:<a href="https://www.benzinga.com/markets/cryptocurrency/25/02/43805107/vivek-ramaswamy-foresees-bitcoin-as-a-more-common-corporate-treasury-holding-as-era-of-easy-money-ends"> Vivek Ramaswamy Foresees Bitcoin As A &#8216;More Common&#8217; Corporate Treasury Holding As Era Of Easy Money Ends</a>
Why It Matters: Trump has consistently expressed his dissatisfaction with what he perceives as the unfair treatment of U.S. automotive exports in international markets. A 25% auto import tariff would heavily impact the global auto industry, which is already facing uncertainty due to Trump&#8217;s tariff policies. Notably, Trump, during his first term, threatened to impose a similar 25% car tariff but ultimately refrained from doing so.
Last week, Trump was considering imposing a tariff of up to <a href="https://www.benzinga.com/25/02/43660030/trump-tariff-threats-put-pressure-on-taiwan-semiconductor-could-push-advanced-packaging-capacity-to-us">100% on Taiwanese semiconductors </a>to make the U.S. self-reliant. On this, Stephen Ezell,&nbsp; vice president for global innovation policy at the&nbsp;Information Technology and Innovation Foundation (ITIF) told CNA, &#8220;It would have a very significant and very deleterious impact on the business models of companies like Apple Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) and Nvidia Corp.(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVDA#NASDAQ">NVDA</a>) that rely on TSMC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TSM#NYSE">TSM</a>) (for their chip manufacture.&#8221;
Previously, Kevin O&#8217;Leary, a Shark Tank investor, voiced his frustration over Canada&#8217;s trade situation with the U.S. suggesting that <a href="https://www.benzinga.com/startups/25/02/43729940/trumps-tariffs-could-raise-taxes-by-1-trillion-kevin-oleary-calls-it-the-beginning-of-a-negotiation">Trump&#8217;s tariffs could raise taxes by $1 trillion</a>. These developments underscore the potential economic implications of Trump&#8217;s tariff policies.
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<li>READ MORE: <a href="https://www.benzinga.com/tech/25/02/43805175/elon-musks-tesla-prepares-for-india-expansion-engineer-confirms-hiring-push-we-are-looking-for-motivated-talent-to-help-us">Elon Musk&#8217;s Tesla Prepares For India Expansion, Engineer Confirms Hiring Push: &#8216;We Are Looking For Motivated Talent To Help Us…&#8217;</a></li>
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Image via Shutterstock
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Trump Announces 25% Tariff On Auto Imports, Chips And Pharmaceuticals, Shaking Global Trade: Nvidia, Apple, TSMC And Others In Focus

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Toyota Agrees To Transfer Order For LG Energy Batteries To Michigan Plant That GM Is No Longer Using

The future of <a href="https://www.benzinga.com/topic/evtol">electric vertical takeoff and landing</a> (eVTOL) aircraft is still on the runway, with investors eyeing FAA approvals, cash burn, and market feasibility. 
JPMorgan analyst Bill Peterson sees a mixed outlook for key players Archer Aviation Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACHR#NYSE">ACHR</a>), Joby Aviation Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JOBY#NYSE">JOBY</a>) and Blade Air Mobility Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BLDE#NASDAQ">BLDE</a>). 
While each stock has its own trajectory, the broader theme remains a slow and measured ascent.
Read Also: <a href="https://www.benzinga.com/analyst-ratings/downgrades/25/01/42923959/evtol-market-soars-too-high-analyst-gives-archer-joby-downgrades">eVTOL Market Soars Too High? Analyst Gives Archer, Joby Downgrades</a>
<h2 class="wp-block-heading">Archer Aviation &#8211; Defense Is The Lifeline?</h2>
Peterson notes that Archer's commercial prospects remain clouded, but its defense opportunity could be a game-changer. 
CEO Adam Goldstein has hinted that the potential market is "substantially larger" than expected, but investors need more clarity on size, timing, and cost. Archer's piloted flight strategy also raises questions compared to Joby's approach, with investors demanding tangible proof of safe, piloted flights. 
Financially, the company expects core non-GAAP operating expenses to decline, while its Stellantis NV (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STLA#NYSE">STLA</a>) <a href="https://www.benzinga.com/markets/equities/24/07/39603696/stellantis-strengthens-ties-with-archer-aviation-injects-55m-following-key-milestone">partnership could reduce capital </a>expenditure burdens. With a recent $300 million raise supporting its defense prototype, Archer stock remains a Neutral call from JPMorgan with a $9 price target.
<h2 class="wp-block-heading">Joby Aviation &#8211; Cash Burn Woes, Certification Watch</h2>
Joby continues to make incremental progress, from FAA for-credit testing to an expansion in the Middle East and Korea. 
However, Peterson highlights concerns over its cash runway, with investors watching its <a href="https://www.benzinga.com/trading-ideas/movers/24/11/42169194/joby-gets-toyotas-500m-dollar-lift-evtol-pioneer-making-new-highs">$500 million </a>Toyota Motor Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TM#NYSE">TM</a>) investment and a newly filed $300 million equity distribution agreement. The company expects cash burn to stay within guidance ($440 million -$470 million) but could rise in 2025 as it ramps up testing and operations.
Adding to the uncertainty, Joby is still looking for a CFO after its previous one departed in December. With dilution fears and <a href="https://www.benzinga.com/quote/JOBY/short-interest">high short interest</a>, JPMorgan keeps an Underweight rating on Joby stock with a $6 price target.
<h2 class="wp-block-heading">Blade &#8211; The Steady Climber</h2>
Unlike its eVTOL peers, Blade has a clearer path to profitability, thanks to its core medical transport business. 
Peterson points out that TransMedics' recent read-through on organ transplant trends suggests strength in the segment, which could bolster Blade's medical margins. 
The company also aims for positive EBITDA in 2024, with expectations of double-digit growth in 2025. Despite being the closest to profitability, Blade trades at a steep discount to its peers, at just 0.6x 2027 sales estimates. JPMorgan remains Overweight on Blade stock with a $6 price target.
<h2 class="wp-block-heading">Turbulence Ahead?</h2>
With institutional investors still largely sidelined or short-biased, Peterson does not see the upcoming earnings cycle as a major catalyst. 
A short squeeze is possible if companies show faster-than-expected progress, but a reality check on commercialization timelines could ground any speculative rally. 
Among the three, Peterson views Blade as the most stable play, while Archer's defense pivot could be a long-term wildcard. Joby, on the other hand, may need to prove it won't run out of fuel before takeoff.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/25/01/42944268/why-intel-airbnb-joby-aviation-are-among-jpmorgans-short-ideas">Why Intel, Airbnb, Joby Aviation Are Among JPMorgan&#8217;s Short Ideas</a></li>
</ul>
Image created using artificial intelligence via Midjourney.

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ACHR

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Joby Vs. Archer Vs. Blade: Which eVTOL Stock Is Ready For Takeoff?

Honda Motor Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>) is willing to resume merger negotiations with Nissan Motor Co. (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NSANY#OTC">NSANY</a>) if CEO Makoto Uchida steps down. 
What Happened: The potential combination would create the world&#8217;s fourth-largest automaker, though previous talks collapsed over Honda&#8217;s demand for full ownership rather than an equal partnership, <a href="https://www.ft.com/content/bddf8c35-5594-49f1-9855-674ba449514b">reported</a> Financial Time, citing sources.
Uchida, who faces pressure to depart after the failed $58 billion deal, has expressed willingness to leave before his planned 2026 exit if asked, though he prefers to stay until Nissan&#8217;s recovery. 
The company faces mounting challenges, having burned through ¥506 billion ($6.6 billion) in the first nine months of its fiscal year despite holding ¥1.2 trillion ($15.65 billion) in net cash.
See Also: <a href="https://www.benzinga.com/news/25/02/43767326/after-being-punched-for-driving-a-cybertruck-this-tesla-owner-is-leaving-1-bills-on-other-cybertrucks-to-spread-the-love">After Being &#8216;Punched For Driving A Cybertruck,&#8217; This Tesla Owner Is Leaving $1 Bills On Other Cybertrucks To &#8216;Spread The Love&#8217;</a>
Why It Matters: While Foxconn has expressed <a href="https://www.benzinga.com/markets/equities/25/02/43685566/apple-supplier-foxconn-considers-buying-nissan-shares-but-only-if-an-ev-deal-is-in-place">interest in acquiring Nissan shares</a>, other potential investors including KKR &amp; Co. and U.S. automakers are evaluating opportunities. Renault (OTC:<a class="ticker" href="https://www.benzinga.com/stock/RNLSY#OTC">RNLSY</a>), which owns 36% of Nissan, is exploring options to sell its stake at a premium. 
Mizuho Financial Group, Nissan&#8217;s main bank, is actively seeking funding solutions involving private equity groups to support the automaker&#8217;s liquidity needs.
The top three automakers by global sales are Toyota Motor Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TM#NYSE">TM</a>), Volkswagen AG (OTC:<a class="ticker" href="https://www.benzinga.com/stock/VWAGY#OTC">VWAGY</a>), and Stellantis NV (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STLA#NYSE">STLA</a>), followed by Ford Motor Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>) and General Motors Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GM#NYSE">GM</a>), according <a href="https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/">to</a> data from Statista.
Price Action: Honda Motor&#8217;s stock is trading at 1,427 Japanese Yen ($9.41) on the Tokyo Exchange, up 0.25% as of 10:34 AM local time on Tuesday, after initially dipping to 1,410 Japanese Yen ($9.29). Meanwhile, Nissan Motor&#8217;s stock is up 5.28%, trading at 446 Japanese Yen ($2.94).
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/markets/cryptocurrency/25/02/43759418/robert-kiyosaki-predicts-wall-street-crash-and-layoffs-prepare-for-market-crash-depression-and-war">Robert Kiyosaki Predicts Wall Street Crash and Layoffs: &#8216;Prepare for Market Crash, Depression and War&#8217;</a></li>
</ul>
Image Via Shutterstock
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

NSANY

RNLSY

Honda Open To Reviving Nissan Merger Talks If CEO Uchida Steps Down, Creating Fourth-Largest Global Automaker

Super Bowl LIX aired on Sunday, Feb. 9, 2025 and the Philadelphia Eagles defeated the Kansas City Chiefs 40-22, ending the Chiefs' attempt to be the first three-peat <a href="https://www.benzinga.com/general/sports/25/02/43583513/eagles-fly-over-chiefs-40-22-as-super-bowl-lix-tests-potential-137-million-viewership-for-fox">Super Bowl winners.</a>
The game also featured dozens of commercials advertising products and showcasing new movies and television shows. They also featured many celebrity cameos.
What Happened: Super Bowl LIX commercials were <a href="https://www.benzinga.com/general/sports/25/02/43560232/super-bowl-lix-commercials-ai-celebs-muppets-warren-buffett-linked-brand-take-the-spotlight">priced between $7 million and $8 million</a> for a 30-second slot by Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>), which had the media rights to the game.
Fox was able to secure $8 million or more for some last-second advertising inventory ahead of Sunday's game.
This author tracked all the commercials, from the singing of the National Anthem to the final round of ads after the Eagles won the Super Bowl. View the 2024 and 2023 Super Bowl commercials <a href="https://www.benzinga.com/general/sports/24/02/37076429/super-bowl-commercials-2024-complete-list-of-super-bowl-lviii-ads-and-companies-behind-them">here </a>and <a href="https://www.benzinga.com/general/entertainment/23/02/30883140/super-bowl-commercials-2023-the-complete-list-of-super-bowl-lvii-ads-and-the-companies-behi">here</a>. 
The tweet below shows the Super Bowl LIX commercial tracking in real time during the big game.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Super Bowl LIX Commercial Thread. Feel free to retweet. After National Anthem: Misson: Impossible The Final Reckoning Trailer <a href="https://twitter.com/search?q=%24PARA&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$PARA</a> Sketches <a href="https://twitter.com/search?q=%24SKX&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$SKX</a> TurboTax <a href="https://twitter.com/search?q=%24INTU&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$INTU</a> NASCAR on Fox <a href="https://twitter.com/search?q=%24FOX&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$FOX</a> After Con Toss: Lilo &amp; Stitch Live Action Spot <a href="https://twitter.com/search?q=%24DIS&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$DIS</a> YouTubeTV <a href="https://twitter.com/search?q=%24GOOG&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$GOOG</a>
&mdash; Chris Katje (@chriskatje) <a href="https://twitter.com/chriskatje/status/1888740049883173010?ref_src=twsrc%5Etfw">February 10, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Here&#8217;s a list of the Super Bowl LIX commercials and the companies behind them.
After National Anthem:
<ul>
<li>"Mission: Impossible – The Final Reckoning" Trailer, Paramount (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PARA#NASDAQ">PARA</a>)(NASDA:PARAA)</li>
<li>Skechers (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SKX#NYSE">SKX</a>)</li>
<li>TurboTax, brand of Intuit Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/INTU#NASDAQ">INTU</a>)</li>
<li>NASCAR on Fox</li>
</ul>
After Coin Toss:
<ul>
<li>Lilo &amp; Stitch live action movie teaser for Disney (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>)</li>
<li>YouTube TV, brand of Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>)</li>
</ul>
After Kickoff, During First Quarter:
<ul>
<li>Dunkin'</li>
<li>"How to Train Your Dragon" live action movie trailer, Comcast (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>)</li>
<li>Pfizer Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PFE#NYSE">PFE</a>)</li>
<li>"Thunderbolts" trailer, Marvel film from Disney</li>
<li>MSC Cruises</li>
<li>Little Caesars</li>
<li>Fox News</li>
<li>T-Mobile (NASDA:TMUS) with Starlink</li>
<li>Homes.com, brand of CoStar Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CSGP#NASDAQ">CSGP</a>)</li>
<li>Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) with Ray-Ban</li>
<li>IndyCar racing on Fox</li>
<li>Doritos, brand of PepsiCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>)</li>
<li>Cirkul</li>
<li>Michelob Ultra, brand of Anheuser-Busch InBev (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>)</li>
</ul>
After End of First Quarter, During Second Quarter:
<ul>
<li>Disney+ and Hulu streaming platforms</li>
<li>Ritz, brand of Mondelez International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MDLZ#NASDAQ">MDLZ</a>)</li>
<li>Red Bull</li>
<li>Squarespace</li>
<li>"The Floor" on Fox</li>
<li>Local Ad</li>
<li>Mountain Dew Baja Blast, brand of PepsiCo</li>
<li>Instacart, brand of Maplebear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CART#NASDAQ">CART</a>)</li>
<li>Coors Light, brand of Molson Coors Beverage (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>)</li>
<li>Stand Up to Hate</li>
<li>FanDuel Kick of Destiny challenge, brand of Flutter Entertainment (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FLUT#NYSE">FLUT</a>)</li>
<li>"Extracted" on Fox</li>
<li>Uber Eats, brand of Uber Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>)</li>
<li>WeatherTech</li>
<li>TurboTax, brand of Intuit</li>
<li>NASCAR on Fox</li>
<li>Google Pixel phone with Gemini AI</li>
<li>UFL on Fox</li>
<li>Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>)</li>
<li>He Gets Us</li>
<li>Liquid Death</li>
<li>HexClad</li>
<li>Duracell, brand of Berkshire Hathaway (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)</li>
<li>OpenAI</li>
<li>CoffeeMate, brand of Nestle (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NSRGY#OTC">NSRGY</a>)</li>
<li>NFL youth organizations</li>
<li>Ram Truck, brand of Stellantis (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STLA#NYSE">STLA</a>)</li>
<li>Hellmann's, brand of Unilever (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>)</li>
<li>Pringles, brand of Kellanova (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/K#NYSE">K</a>)</li>
<li>Budweiser, brand of Anheuser-Busch InBev</li>
<li>Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>)</li>
<li>NYU Langone Health</li>
<li>Novartis Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NVS#NYSE">NVS</a>)</li>
</ul>
After End of Second Quarter, During Halftime, During Third Quarter:
<ul>
<li>IndyCar on Fox</li>
<li>MyFitnessPal</li>
<li>Yahoo!, brand of Apollo Global (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/APO#NYSE">APO</a>) and Verizon Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VZ#NYSE">VZ</a>)</li>
<li>Southwest Airlines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>)</li>
<li>Jewel-Osco, brand of Albertsons (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACI#NYSE">ACI</a>)</li>
<li>Bayer Aspirin</li>
<li>"The Masked Singer" on Fox</li>
<li>Fox Nation streaming platform</li>
<li>On Holding (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ONON#NYSE">ONON</a>)</li>
<li>Angel Soft, brand of Georgia-Pacific</li>
<li>Reese's Lava Cup, brand of The Hershey Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HSY#NYSE">HSY</a>)</li>
<li>NFL ad</li>
<li>Tubi streaming platform, brand of Fox</li>
<li>Fox shows</li>
<li>Local ad</li>
<li>Local ad</li>
<li>Salesforce Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>)</li>
<li>DoorDash Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DASH#NASDAQ">DASH</a>)</li>
<li>Meta Platforms</li>
<li>Stand Up to Hate</li>
<li>Nerds</li>
<li>Lay's, brand of PepsiCo</li>
<li>"M3gan 2.0" trailer, distributed by Comcast</li>
<li>Taco Bell, brand of Yum! Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUM#NYSE">YUM</a>)</li>
<li>Nerdwallet</li>
<li>Häagen-Dazs</li>
<li>Tubi</li>
<li>Fox Nation</li>
<li>Bud Light, brand of Anheuser-Busch InBev</li>
<li>Hims &amp; Hers Health Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HIMS#NYSE">HIMS</a>)</li>
<li>Poppi</li>
<li>TV shows on Fox</li>
</ul>
After End of Third Quarter, During Fourth Quarter:
<ul>
<li>Salesforce Inc</li>
<li>Ramp</li>
<li>Tullamore Dew whiskey</li>
<li>Toyota (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TM#NYSE">TM</a>)</li>
<li>Sandals Resorts</li>
<li>Local Ad</li>
<li>Jeep, brand of Stellantis</li>
<li>Tubi streaming platform</li>
<li>Fox News</li>
<li>Stella Artois, brand of Anheuser-Busch InBev</li>
<li>Dove, brand of Unilever</li>
<li>Booking.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>)</li>
<li>UFL on Fox</li>
<li>Bosch</li>
<li>Totino's Pizza Rolls, brand of General Mills (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIS#NYSE">GIS</a>)</li>
<li>GoDaddy (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GDDY#NYSE">GDDY</a>)</li>
<li>Fetch</li>
<li>TV shows on Fox</li>
</ul>
End of Game, Eagles win 40-22, Final Ad Spot After Game:
<ul>
<li>Progressive (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PGR#NYSE">PGR</a>)</li>
<li>Adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>)</li>
<li>Cirkul</li>
<li>Vrbo, brand of Expedia Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EXPE#NASDAQ">EXPE</a>)</li>
<li>Universal Resorts</li>
<li>Energy Transfer (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ET#NYSE">ET</a>)</li>
</ul>
The list includes all the Super Bowl LIX commercials that aired from the playing of the national anthem to the first ad break after the Eagles won.
Read Also:<a href="https://www.benzinga.com/general/sports/25/02/43578857/if-you-invested-in-bitcoin-instead-of-buying-super-bowl-tickets-each-year-since-2012-heres-how-much-youd-have-today"> If You Invested in Bitcoin Instead of Buying Super Bowl Tickets Each Year Since 2012, Here&#8217;s How Much You&#8217;d Have Today</a>
Winners and Losers: While everyone will have their own favorites and ads they wish they'd never seen, here's a look at some of the winners and losers.
USA Today asks consumers to <a href="https://admeter.usatoday.com/2025">vote </a>on their favorite Super Bowl commercials each year via the Ad Meter.
Here are the top 10 highest rated ads as of Monday morning:
<ol>
<li>Budweiser – "First Delivery"</li>
<li>Lay's – "The Little Farmer"</li>
<li>Michelob Ultra – "The ULTRA Hustle"</li>
<li>Stella Artois – "David and Dave</li>
<li>NFL – "Somebody"</li>
<li>NFL – "Flag 50"</li>
<li>Bud Light – "Big Men on Cul-De-Sac"</li>
<li>Uber Eats – "Century of Cravings"</li>
<li>Hellmann's – "When Sally Met Hellmann's"</li>
<li>Pfizer – "Knock Out"</li>
</ol>
Here are the 10 lowest rated ads as of Monday morning:
<ol>
<li>Tubi – "The Z Suite"</li>
<li>Fetch – "The Big Reward"</li>
<li>CoffeeMate – "Foam Diva"</li>
<li>Cirkul – "You Got Cirkul"</li>
<li>OpenAI – "ChatGPT: The Intelligence Age"</li>
<li>Squarespace – "A Tale As Old As Websites"</li>
<li>T-Mobile – "A New Era in Connectivity"</li>
<li>DoorDash – "DashPass Math"</li>
<li>Hims &amp; Hers – "Sick of the System"</li>
<li>GoDaddy – "Act Like You Know"</li>
</ol>
The list of winners shows that Anheuser-Busch InBev continues the tradition of unforgettable Super Bowl beer ads once again, taking four places on the top 10 list.
The list of losers shows that companies like CoffeeMate and Hims &amp; Hers, which had their first ever Super Bowl commercials may not have hit the mark with consumers watching.
Read Next: 
<ul>
<li><a href="EXCLUSIVE: Is Super Bowl $7M Ad Cost Worth It? 61% Say No, 18% Say They Looked Up Companies After Last Year's NFL Championship">EXCLUSIVE: Is Super Bowl $7M Ad Cost Worth It? 61% Say No, 18% Say They Looked Up Companies After Last Year&#8217;s NFL Championship</a></li>
</ul>
Photo: Shutterstock

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