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Starbucks

Starbucks is one of the most widely recognized restaurant brands in the world, operating more than 38,000 stores across more than 80 countries as of the end of fiscal 2023. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.

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Insider Trading: Ventas de acciones de Alphabet, Apple, Carvana y Starbucks

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Starbucks Corp

Kevin Merritt, the research director at Wedbush Securities,<a href="https://www.benzinga.com/premarket-prep"> joined Benzinga's PreMarket Prep Wednesday </a>and highlighted the firm's top bank picks, opportunities in beaten-down names and more. Merritt also spoke about the adoption of AI, and which companies will benefit from the technology in the medium to long term. Merritt pointed out that despite the rally in large-cap techs largely driven by AI, it's a "mixed bag" in regards to which companies are the winners and losers of machine learning. 
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"I do think there's going to be a fairly heated debate about who else benefits or loses… IT services right now is quite a mixed bag," Merritt said. "The likes of Accenture has had some tough quarters over the last year… quite a bit of debate about cannibalization vs opportunity." Merritt highlighted Palantir Technologies Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PLTR#NASDAQ">PLTR</a>) as a company that has already capitalized on AI growth, while others, like Accenture Plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACN#NYSE">ACN</a>), are expected to take longer to realize revenue gains from AI adoption. But, Merritt said that as more corporations adopt AI, IT and tech consulting companies like Accenture should benefit in the long term. Read Also: <a href="https://www.benzinga.com/general/entertainment/24/09/41024168/bill-gates-uses-chatgpt-daily-microsoft-founder-shares-what-he-loves-most-about-ai-chatbot">Bill Gates Uses ChatGPT Daily: Microsoft Founder Shares What He Loves Most About AI Chatbot</a> Outside of tech and AI, Merritt pointed to the regional banking sector as one to watch. He said that Wedbush has recently become more bullish on the sector as economic conditions stabilize as the Fed cuts interest rates. "We have been quite cautious on the regional and mid-cap bank group for the past couple of years and we just recently in the past couple of months turned to a more balanced, neutral sector view,&#8221; Merritt said. &#8220;And the thought being that to the extent the economy is able to hang in there, credit metrics don't exhibit too much deterioration, and you see rates move in a more favorable direction, it's appropriate to have a more balanced stance." Merritt highlighted Western Alliance Bancorp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WAL#NYSE">WAL</a>) as a name that Wedbush analysts recently selected for the firm's "Best Ideas" list. Merritt also mentioned Comerica Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CMA#NYSE">CMA</a>) as a regional bank that Wedbush upgraded. Keep Reading: <a href="https://www.benzinga.com/markets/equities/24/08/40581306/can-regional-banks-outperform-large-institutions-as-fed-rate-cuts-loom-small-banks-are-plenty-ch">Can Regional Banks Outperform Large Institutions As Fed Rate Cuts Loom? &#8216;Small Banks Are Plenty Cheap,&#8217; But… </a> Merritt and the PreMarket Prep hosts also talked about some beaten-down retail investor favorites like Starbucks Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) and Celsius Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>). Merritt said that he believes newly-appointed Starbucks CEO Brian Niccol will have a &#8220;heavy lift&#8221; to turn the story around, but that there could be "strategic value" in Celsius's stock. 
Read Next:
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<li><a href="https://www.benzinga.com/news/24/09/41032461/meta-unveils-new-ai-features-quest-3s-llama-3-2-holographic-orion-glasses-at-connect-2024-we-are-get">Meta Unveils New AI Features, Quest 3S, Llama 3.2, Holographic Orion Glasses At Connect 2024: &#8216;We Are Getting Closer To Achieving The Dream Of Reality Labs&#8217;</a></li>
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Image created using artificial intelligence via Midjourney.

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AI's Uneven Growth, Regional Bank Picks, And Beaten-Down Retail Stocks In Focus As Wedbush Analyst Shares Insights

Investors with a lot of money to spend have taken a bearish stance on Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with SBUX, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://pro.benzinga.com/?utm_source=insights">Benzinga</a>'s options scanner spotted 8 uncommon options trades for Starbucks.
This isn't normal.
The overall sentiment of these big-money traders is split between 37% bullish and 50%, bearish.
Out of all of the special options we uncovered, 5 are puts, for a total amount of $262,675, and 3 are calls, for a total amount of $942,883.
<h3>Predicted Price Range</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $95.0 and $105.0 for Starbucks, spanning the last three months.
<h3>Volume &amp; Open Interest Development</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Starbucks's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Starbucks's whale activity within a strike price range from $95.0 to $105.0 in the last 30 days. 
<h3>Starbucks 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1727284535_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$5.85</td>
<td>$5.75</td>
<td>$5.75</td>
<td>$100.00</td>
<td>$862.5K</td>
<td>3.3K</td>
<td>1.5K</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$15.95</td>
<td>$15.5</td>
<td>$15.5</td>
<td>$105.00</td>
<td>$79.0K</td>
<td>60</td>
<td>111</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>11/15/24</td>
<td>$4.65</td>
<td>$4.15</td>
<td>$4.5</td>
<td>$95.00</td>
<td>$70.2K</td>
<td>5.2K</td>
<td>158</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$15.6</td>
<td>$15.45</td>
<td>$15.45</td>
<td>$105.00</td>
<td>$54.0K</td>
<td>60</td>
<td>1</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$5.3</td>
<td>$5.25</td>
<td>$5.3</td>
<td>$97.50</td>
<td>$40.2K</td>
<td>3.4K</td>
<td>96</td>
</tr>
</tbody>
</table>

<h3>About Starbucks</h3>
Starbucks is one of the most widely recognized restaurant brands in the world, operating more than 38,000 stores across more than 80 countries as of the end of fiscal 2023. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.
After a thorough review of the options trading surrounding Starbucks, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
<h3>Present Market Standing of Starbucks</h3>
<ul>
<li>With a trading volume of 2,705,072, the price of SBUX is up by 1.06%, reaching $95.45.</li>
<li>Current RSI values indicate that the stock is is currently neutral between overbought and oversold.</li>
<li>Next earnings report is scheduled for 36 days from now.</li>
</ul>
<h3>Expert Opinions on Starbucks</h3>
A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $104.8.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; In a cautious move, an analyst from Jefferies downgraded its rating to Underperform, setting a price target of $76. 
&#x2A; Reflecting concerns, an analyst from TD Cowen lowers its rating to Buy with a new price target of $110. 
&#x2A; Consistent in their evaluation, an analyst from BMO Capital keeps a Outperform rating on Starbucks with a target price of $110. 
&#x2A; An analyst from B of A Securities persists with their Buy rating on Starbucks, maintaining a target price of $118. 
&#x2A; Consistent in their evaluation, an analyst from TD Cowen keeps a Buy rating on Starbucks with a target price of $110. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Starbucks options trades with real-time alerts from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>.

Options

Starbucks Unusual Options Activity

<a href="https://www.cnbc.com/2024/09/25/new-starbucks-ceo-brian-niccol-commits-to-working-with-union.html#:~:text=Restaurants-,New%20Starbucks%20CEO%20Brian%20Niccol%20commits%20to,union%20as%20talks%20move%20forward&amp;text=Starbucks%20CEO%20Brian%20Niccol%20said,bargaining%20agreements%20for%20unionized%20cafes.">https://www.cnbc.com/2024/09/25/new-starbucks-ceo-brian-niccol-commits-to-working-with-union.html#:~:text=Restaurants-,New%20Starbucks%20CEO%20Brian%20Niccol%20commits%20to,union%20as%20talks%20move%20forward&amp;text=Starbucks%20CEO%20Brian%20Niccol%20said,bargaining%20agreements%20for%20unionized%20cafes.</a>
&nbsp;
<ul>
<li>Starbucks CEO Brian Niccol said he respects the rights of the coffee chain's baristas to unionize.</li>
<li>Starbucks and Workers United are negotiating a framework for collective bargaining agreements for unionized cafes.</li>
<li>Today, Workers United represents more than 490 of Starbucks' U.S. cafes and over 10,500 of its employees.</li>
</ul>
<a href="https://www.cnbc.com/quotes/SBUX/">Starbucks</a> CEO Brian Niccol said the coffee chain is committed to bargaining in good faith with the union that represents many of its baristas, as the two sides work to craft a labor deal.
"I deeply respect the right of partners to choose, through a fair and democratic process, to be represented by a union," Niccol wrote on Tuesday in a letter to the union obtained by CNBC. "If our partners choose to be represented, I am committed to making sure we engage constructively and in good faith with the union and the partners it represents."
&nbsp;
He was responding to a <a href="https://sbworkersunited.org/letter-to-starbucks-ceo-from-bargaining-delegates-our-mutual-commitment-to-the-future/">letter from the Starbucks Workers United</a> bargaining delegation sent a day earlier, ahead of another bargaining session between Starbucks and the union. The two sides are negotiating a framework that would be the basis for collective bargaining agreements between individual stores and the company. The union is pushing for fair scheduling, living wages and racial and gender equity, the delegation said in its letter.
"We know that many of your dedicated customers – as well as future generations of customers – have a vested interest in the outcome of our negotiations and reaching a foundational agreement," the group wrote in its letter to Niccol.
Three years ago, Starbucks baristas started unionizing under Workers United, an affiliate of the Service Employees International Union. For two and a half years, the coffee giant tried to curb the union push, leading to battles that played out in headlines, social media and courts.
But the turning point for both parties came six months ago when they <a href="https://www.cnbc.com/2024/02/27/starbucks-and-workers-united-union-agree-to-framework-for-talks.html">agreed to work</a> together on a path forward after mediation to resolve lawsuits sparked by the union's posts on social media.
Niccol joined Starbucks several weeks ago, making him a newcomer to the union discussions. In his previous role as CEO of <a href="https://www.cnbc.com/quotes/CMG/">Chipotle Mexican Grill</a>, only one location, in Lansing, Michigan, <a href="https://www.cnbc.com/2022/08/25/chipotle-restaurant-in-michigan-votes-to-unionize-in-a-first-for-the-chain.html">successfully unionized</a>. Last year, the burrito chain <a href="https://www.cnbc.com/2023/03/27/chipotle-to-pay-ex-employees-closing-location-union.html">agreed to pay</a> former employees of an Augusta, Maine, location $240,000 as part of a settlement for closing the restaurant when workers tried to unionize. Chipotle denied any wrongdoing.
Today, Workers United represents more than 490 of Starbucks' U.S. cafes and over 10,500 of its employees. The company has more than 16,700 locations in the U.S., more than half of which are owned by the company.

Management

'New Starbucks CEO Brian Niccol Commits To Working With Union As Talks Move Forward' - CNBC

On Tuesday, Starbucks Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) CEO Brian Niccol issued a letter stating that the company and Workers United <a target="_blank" href="https://one.starbucks.com/negotiations/starbucks-reaffirms-commitment-to-advancing-the-path-forward-with-workers-united/" rel="noreferrer noopener">bargaining </a>delegates are working to create a framework for single-store contracts.
The CEO said that &#8220;I appreciate your positive feedback that our relationship &#8211; the relationship between the company and Workers United &#8211; is grounded in good faith and professionalism, and I am pleased that we are making meaningful progress towards our shared goals.&#8221;
&#8220;I&#8217;ve been clear that my goal is to make Starbucks the best place to work for every partner, in every store. This means creating a great work environment, offering strong career opportunities and providing a clear path to growth.&#8221;
&#8220;I deeply respect the right of partners to choose, through a fair and democratic process, to be represented by a union. If our partners choose to be represented, I am committed to making sure we engage constructively and in good faith with the union and the partners it represents.&#8221;
In April, the U.S. Supreme Court stated that they would hear a challenge from&nbsp;Starbucks against the National Labor Relations Board&#8217;s decision to reinstate fired baristas <a target="_blank" href="https://www.benzinga.com/markets/equities/24/04/38381359/us-supreme-court-to-weigh-starbucks-challenge-over-fired-baristas" rel="noreferrer noopener">who were organizing a union</a>.
In June, the U.S. Supreme Court reportedly sided with Starbucks&nbsp;in a significant ruling related to the reinstatement of seven Memphis employees who were dismissed&nbsp;<a target="_blank" href="https://www.benzinga.com/topic/unions" rel="noreferrer noopener">amid unionization efforts.</a>
Starbucks has experienced falling sales for two consecutive quarters. Customers have complained about high prices, slow app orders, and subpar food options.
The company has also faced union organizing efforts due to dissatisfaction with working conditions, pay, and benefits.
This month, Starbucks&#8217; CEO announced plans to return the company to its <a target="_blank" href="https://www.benzinga.com/news/24/09/40809142/brian-niccol-outlines-vision-to-reconnect-starbucks-with-community-coffeehouse-roots-on-his-2nd-day" rel="noreferrer noopener">roots as a community coffeehouse</a>.
Niccol emphasized the need for comfortable seating and a clear distinction between &#8220;to-go&#8221; and &#8220;for-here&#8221; services. He acknowledged that the company has drifted from its core values and is committed to enhancing the in-store experience.
Investors can gain exposure to the stock via&nbsp;Opal Dividend Income ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIVZ#NYSE">DIVZ</a>) and Global X Millennial Consumer ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MILN#NASDAQ">MILN</a>).
Price Action: SBUX shares are down 0.16% at $94.30 premarket at the last check Wednesday.
Image via Shutterstock
Read Next:
<ul>
<li><a href="https://www.benzinga.com/markets/asia/24/09/41020501/starbucks-is-serving-classy-afternoon-tea-in-tokyo-and-its-not-a-cheap-affair" target="_blank" rel="noreferrer noopener">Starbucks Is Serving Classy Afternoon Tea In Tokyo And Its Not A Cheap Affair</a></li>
</ul>
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Large Cap

DIVZ

MILN

What's Going On With Starbucks Shares Premarket Wednesday?

In a move to attract tea enthusiasts, Starbucks Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) has unveiled a new afternoon <a href="https://www.benzinga.com/insights/options/24/09/40797816/behind-the-scenes-of-starbuckss-latest-options-trends">tea set at its Reserve Roastery in Tokyo</a>.
What Happened: The new offering, known as the Roastery Pasticcini Flight, will be available from Oct. 1-31. It includes three new autumn-themed pastries and a variety of teas. Priced at 6,050 yen ($41.94), the set is served in 90-minute slots at 1, 3, and 5 p.m. daily.
The pastries featured in the set are Mele, Rum Raisin Fromage, and Vignolata, each providing distinct flavors and textures. Tea options include Kagabo Hojicha, Spice Apple Cider, Citrus Lavender Sage, and Rwandan Black Tea.
Due to the high demand for Starbucks&#8217; previous afternoon tea set in 2021, which sold out quickly, advance reservations are recommended.
See Also: <a href="https://www.benzinga.com/markets/equities/24/09/41017420/warren-buffett-moves-berkshire-hathaway-reduces-bank-of-america-holdings-by-863m">Warren Buffett Moves: Berkshire Hathaway Reduces Bank Of America Holdings By $863M</a>
Why It Matters: This new offering comes at a time when Starbucks is undergoing <a href="https://www.benzinga.com/news/24/09/40892040/starbucks-north-america-ceo-michael-conway-quits-after-just-6-months-in-the-position">significant changes in its leadership</a> and strategy. Recently, Michael Conway, the North American CEO, resigned after just six months in the role. His departure marks the end of his 11-year tenure at the company.
Additionally, Brian Niccol, the new CEO, has outlined a vision to reconnect Starbucks with its <a href="https://www.benzinga.com/news/24/09/40809142/brian-niccol-outlines-vision-to-reconnect-starbucks-with-community-coffeehouse-roots-on-his-2nd-day">community coffeehouse roots</a>. He aims to enhance the in-store experience by emphasizing comfortable seating and distinguishing between &#8220;to-go&#8221; and &#8220;for-here&#8221; services.
However, Niccol&#8217;s tenure has not been without controversy. His decision to commute between his California home and the Seattle headquarters using a company jet has sparked <a href="https://www.benzinga.com/news/24/08/40544276/starbucks-gives-new-ceo-brian-niccol-company-jet-to-fly-to-seattle-hq-sparks-environmental-backlash">environmental concerns</a>.
Moreover, Starbucks&#8217; operator in Malaysia, Berjaya Food Bhd., recently reported a significant loss due to anti-Israel boycotts, highlighting the various challenges the <a href="https://www.benzinga.com/news/24/08/40544276/starbucks-gives-new-ceo-brian-niccol-company-jet-to-fly-to-seattle-hq-sparks-environmental-backlash">company faces globally</a>.
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<li><a href="https://www.benzinga.com/markets/equities/24/09/40979752/elon-musk-says-buses-wont-be-needed-once-tesla-robotaxis-start-operating-will-take-people-point-?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Elon Musk Says Buses Won&#8217;t Be Needed Once Tesla Robotaxis Start Operating: &#8216;Will Take People Point To Point For A Similar Cost&#8217;</a></li>
</ul>
Image Via Pixabay 
This story was generated using <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a> and edited by <a href="https://www.benzinga.com/topic/Kaustubh-Bagalkote" target="_blank" rel="noreferrer noopener">Kaustubh Bagalkote</a>

Asia

Global

Starbucks Is Serving Classy Afternoon Tea In Tokyo And Its Not A Cheap Affair

Jefferies analyst Andy Barish downgrades Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) from Hold to Underperform and lowers the price target from $80 to $76.

Downgrades

Price Target

Analyst Ratings

Jefferies Downgrades Starbucks to Underperform, Lowers Price Target to $76

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Below are some instances of options activity happening in the Consumer Discretionary sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>BABA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$150.00</td>
<td>$27.4K</td>
<td>7.1K</td>
<td>3.9K</td>
</tr>
<tr>
<td>NWL</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$7.00</td>
<td>$116.2K</td>
<td>54</td>
<td>3.0K</td>
</tr>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$250.00</td>
<td>$232.4K</td>
<td>9.3K</td>
<td>2.3K</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$100.00</td>
<td>$26.8K</td>
<td>5.7K</td>
<td>1.2K</td>
</tr>
<tr>
<td>CVNA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/27/24</td>
<td>$175.00</td>
<td>$45.0K</td>
<td>302</td>
<td>1.0K</td>
</tr>
<tr>
<td>AMZN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/17/25</td>
<td>$200.00</td>
<td>$106.3K</td>
<td>42.3K</td>
<td>998</td>
</tr>
<tr>
<td>FL</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$32.50</td>
<td>$50.7K</td>
<td>1.2K</td>
<td>923</td>
</tr>
<tr>
<td>F</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$11.00</td>
<td>$34.2K</td>
<td>1.5K</td>
<td>778</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$95.00</td>
<td>$42.3K</td>
<td>5.4K</td>
<td>487</td>
</tr>
<tr>
<td>LVS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>11/15/24</td>
<td>$40.00</td>
<td>$80.0K</td>
<td>1.4K</td>
<td>445</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• Regarding BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we observe a call option sweep with bullish sentiment. It expires in 116 day(s) on January 17, 2025. Parties traded 1716 contract(s) at a $150.00 strike. This particular call needed to be split into 46 different trades to become filled. The total cost received by the writing party (or parties) was $27.4K, with a price of $16.0 per contract. There were 7102 open contracts at this strike prior to today, and today 3921 contract(s) were bought and sold. 
• For NWL (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NWL#NASDAQ">NWL</a>), we notice a put option sweep that happens to be bullish, expiring in 53 day(s) on November 15, 2024. This event was a transfer of 2898 contract(s) at a $7.00 strike. This particular put needed to be split into 71 different trades to become filled. The total cost received by the writing party (or parties) was $116.2K, with a price of $40.0 per contract. There were 54 open contracts at this strike prior to today, and today 3020 contract(s) were bought and sold. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a call option sweep that happens to be bullish, expiring in 53 day(s) on November 15, 2024. This event was a transfer of 100 contract(s) at a $250.00 strike. This particular call needed to be split into 16 different trades to become filled. The total cost received by the writing party (or parties) was $232.4K, with a price of $2322.0 per contract. There were 9353 open contracts at this strike prior to today, and today 2394 contract(s) were bought and sold. 
• For NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we notice a call option sweep that happens to be bullish, expiring in 270 day(s) on June 20, 2025. This event was a transfer of 61 contract(s) at a $100.00 strike. This particular call needed to be split into 23 different trades to become filled. The total cost received by the writing party (or parties) was $26.8K, with a price of $440.0 per contract. There were 5778 open contracts at this strike prior to today, and today 1293 contract(s) were bought and sold. 
• For CVNA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>), we notice a put option sweep that happens to be bullish, expiring in 4 day(s) on September 27, 2024. This event was a transfer of 100 contract(s) at a $175.00 strike. This particular put needed to be split into 10 different trades to become filled. The total cost received by the writing party (or parties) was $45.0K, with a price of $450.0 per contract. There were 302 open contracts at this strike prior to today, and today 1036 contract(s) were bought and sold. 
• Regarding AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we observe a call option sweep with bearish sentiment. It expires in 116 day(s) on January 17, 2025. Parties traded 100 contract(s) at a $200.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $106.3K, with a price of $1063.0 per contract. There were 42381 open contracts at this strike prior to today, and today 998 contract(s) were bought and sold. 
• Regarding FL (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FL#NYSE">FL</a>), we observe a call option sweep with bullish sentiment. It expires in 53 day(s) on November 15, 2024. Parties traded 922 contract(s) at a $32.50 strike. This particular call needed to be split into 39 different trades to become filled. The total cost received by the writing party (or parties) was $50.7K, with a price of $55.0 per contract. There were 1296 open contracts at this strike prior to today, and today 923 contract(s) were bought and sold. 
• For F (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>), we notice a put option sweep that happens to be bearish, expiring in 179 day(s) on March 21, 2025. This event was a transfer of 311 contract(s) at a $11.00 strike. This particular put needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $34.2K, with a price of $110.0 per contract. There were 1552 open contracts at this strike prior to today, and today 778 contract(s) were bought and sold. 
• For SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we notice a put option sweep that happens to be bullish, expiring in 53 day(s) on November 15, 2024. This event was a transfer of 94 contract(s) at a $95.00 strike. This particular put needed to be split into 15 different trades to become filled. The total cost received by the writing party (or parties) was $42.3K, with a price of $450.0 per contract. There were 5434 open contracts at this strike prior to today, and today 487 contract(s) were bought and sold. 
• For LVS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LVS#NYSE">LVS</a>), we notice a call option sweep that happens to be bearish, expiring in 53 day(s) on November 15, 2024. This event was a transfer of 200 contract(s) at a $40.00 strike. This particular call needed to be split into 18 different trades to become filled. The total cost received by the writing party (or parties) was $80.0K, with a price of $400.0 per contract. There were 1491 open contracts at this strike prior to today, and today 445 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

AMZN

BABA

TSLA

10 Consumer Discretionary Stocks Whale Activity In Today's Session

Nike, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) is the latest company to take part in what has become a trend among big companies: bringing back an executive to assume <a href="https://www.benzinga.com/news/24/09/40954074/why-nike-shares-are-trading-higher-by-around-7-here-are-20-stocks-moving-premarket">the role of CEO</a>.
The sneaker giant <a href="https://www.benzinga.com/news/24/09/40957353/nikes-new-ceo-elliott-hill-to-focus-on-repairing-retailer-relations">announced on Thursday</a> the appointment of Elliott Hill, the company&#8217;s former president of consumer and marketplace who has been with Nike for three decades, as its new CEO to replace retiring CEO John Donahoe.
Nike is not alone in having an executive — the company&#8217;s former CEO, in many cases — return to the company to fill its top leadership post in a &#8220;Boomerang CEO&#8221; trend.
Read Also: <a href="https://www.benzinga.com/news/24/04/38209892/nike-stock-jumps-on-upgrade-to-buy-as-analyst-says-its-time-to-just-do-it">Nike Stock Jumps On Upgrade To Buy As Analyst Says It&#8217;s &#8216;Time To Just Do It&#8217;</a>
<ul>
<li>Bob Iger: Almost two years ago, Iger returned to The Walt Disney Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) <a href="https://www.benzinga.com/general/entertainment/22/11/29798775/bob-iger-returns-as-disney-ceo-after-reports-of-growing-rift-with-bob-chapek">as its CEO</a> to replace CEO Bob Chapek. Iger previously served in that top role from 2005 to 2020. Last July, the company&#8217;s board voted unanimously to extend his CEO contract to <a href="https://www.benzinga.com/news/23/07/33207650/disneys-board-votes-for-continuity-extends-ceo-igers-contract-to-2026">the end of 2026</a>.</li>
</ul>
<ul>
<li>Howard Schulz: In April 2022, Schulz returned to <a href="https://www.benzinga.com/news/22/03/26163125/starbucks-ceo-kevin-johnson-announces-retirement-founder-howard-schultz-to-return-in-interim-role">the CEO post</a> at Starbucks Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) for the third time in an interim capacity to fill in for retiring CEO Kevin Johnson. Schulz founded the company and served as CEO first from 1986 to 2000 and again from 2008 to 2017. He stepped down as interim CEO in August to <a href="https://www.benzinga.com/top-stories/24/08/40396716/starbucks-new-ceo-brian-niccol-boosts-company-valuation-by-over-15b-in-one-day-whats-his-net-worth">hand over the reins</a> to Brian Niccol, former CEO of Chipotle Mexican Grill, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CMG#NYSE">CMG</a>).</li>
</ul>
<ul>
<li>Kevin Plank: At the end of April, Plank<a href="https://www.benzinga.com/markets/equities/24/03/37690723/kevin-plank-returns-as-ceo-under-armours-original-visionary-takes-charge-again"> returned as CEO</a> of Under Armour, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UA#NYSE">UA</a>) to replace Stephanie Linnartz. He previously served as CEO of the apparel company from 1996, the year he founded it, to 2020.</li>
</ul>
<ul>
<li>Sam Altman: In November 2023, Altman <a href="https://www.benzinga.com/news/23/11/35911061/sam-altman-to-return-as-openai-ceo-as-new-board-collaborating-to-figure-out-details">returned as the CEO</a> of OpenAI just four days after he was ousted from the position. He was reinstated as CEO on Nov. 22, two days after employees demanded that Altman be given back his CEO job.</li>
</ul>
<ul>
<li>Sergio Ermotti: In April 2023, Ermotti returned <a href="https://www.benzinga.com/news/large-cap/23/03/31546168/ubs-rehires-former-ceo-to-oversee-credit-suisse-takeover">as the CEO</a> of UBS Group AG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBS#NYSE">UBS</a>) to oversee its takeover of Credit Suisse. Ermotti, who assumed the position after CEO Ralph Hamers stepped down, was previously UBS&#8217; CEO from November 2011 to November 2020</li>
</ul>
Price Action: These companies with returning CEOs saw gains and losses into Friday&#8217;s early-afternoon trading.
<ul>
<li>Nike rose 6.41% to $86.17</li>
<li>Walt Disney gained 0.11% to $93.55</li>
<li>Starbucks dropped 0.64% to $96.28</li>
<li>Under Armour edged up 0.87% to $7.55</li>
<li>UBS slipped 1.43% to $29.97</li>
</ul>
Read Now:
<ul>
<li><a href="http://Bob Iger's Success At Disney: New Document Reveals CEO's Biggest Wins According To The Man Himself">Bob Iger&#8217;s Success At Disney: New Document Reveals CEO&#8217;s Biggest Wins According To The Man Himself</a></li>
</ul>
Image: Pixabay
<a href="https://www.benzinga.com/quote/dis" target="_blank" rel="noreferrer noopener"></a>

Entertainment

Success Stories

Tech

Nike Executive's Return To Become Top Leader Continues 'Boomerang CEO' Trend At Major Companies

Investors with a lot of money to spend have taken a bullish stance on Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with SBUX, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://pro.benzinga.com/?utm_source=insights">Benzinga</a>'s options scanner spotted 8 uncommon options trades for Starbucks.
This isn't normal.
The overall sentiment of these big-money traders is split between 50% bullish and 25%, bearish.
Out of all of the special options we uncovered, 4 are puts, for a total amount of $130,757, and 4 are calls, for a total amount of $147,345.
<h3>What's The Price Target?</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $85.0 to $125.0 for Starbucks over the last 3 months. 
<h3>Analyzing Volume &amp; Open Interest</h3>
Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Starbucks's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Starbucks's whale trades within a strike price range from $85.0 to $125.0 in the last 30 days. 
<h3>Starbucks 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1726857591_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th style="text-align: right;">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>11/15/24</td>
<td>$13.6</td>
<td>$12.4</td>
<td>$13.05</td>
<td>$85.00</td>
<td>$48.2K</td>
<td>614</td>
<td style="text-align: right;">60</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>10/18/24</td>
<td>$3.1</td>
<td>$3.0</td>
<td>$3.05</td>
<td>$95.00</td>
<td>$45.7K</td>
<td>8.1K</td>
<td style="text-align: right;">464</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>12/18/26</td>
<td>$10.35</td>
<td>$9.75</td>
<td>$9.9</td>
<td>$85.00</td>
<td>$39.6K</td>
<td>550</td>
<td style="text-align: right;">40</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>11/01/24</td>
<td>$5.75</td>
<td>$5.55</td>
<td>$5.55</td>
<td>$100.00</td>
<td>$33.3K</td>
<td>3</td>
<td style="text-align: right;">61</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$12.35</td>
<td>$11.9</td>
<td>$11.9</td>
<td>$100.00</td>
<td>$32.1K</td>
<td>103</td>
<td style="text-align: right;">105</td>
</tr>
</tbody>
</table>

<h3>About Starbucks</h3>
Starbucks is one of the most widely recognized restaurant brands in the world, operating more than 38,000 stores across more than 80 countries as of the end of fiscal 2023. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.
Following our analysis of the options activities associated with Starbucks, we pivot to a closer look at the company's own performance.
<h3>Current Position of Starbucks</h3>
<ul>
<li>Trading volume stands at 5,259,380, with SBUX's price down by -0.09%, positioned at $96.81.</li>
<li>RSI indicators show the stock to be may be approaching overbought.</li>
<li>Earnings announcement expected in 41 days.</li>
</ul>
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;utm_source=benzinga-insights">Click here for access</a>.
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Starbucks options trades with real-time alerts from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>.

Check Out What Whales Are Doing With SBUX

Investors with a lot of money to spend have taken a bearish stance on Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with SBUX, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://pro.benzinga.com/?utm_source=insights">Benzinga</a>'s options scanner spotted 12 uncommon options trades for Starbucks.
This isn't normal.
The overall sentiment of these big-money traders is split between 25% bullish and 58%, bearish.
Out of all of the special options we uncovered, 8 are puts, for a total amount of $1,220,455, and 4 are calls, for a total amount of $129,405.
<h3>What's The Price Target?</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $90.0 to $100.0 for Starbucks over the recent three months. 
<h3>Volume &amp; Open Interest Trends</h3>
In terms of liquidity and interest, the mean open interest for Starbucks options trades today is 2475.5 with a total volume of 3,699.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Starbucks's big money trades within a strike price range of $90.0 to $100.0 over the last 30 days.
<h3>Starbucks Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1726773893_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$6.7</td>
<td>$6.45</td>
<td>$6.46</td>
<td>$95.00</td>
<td>$969.0K</td>
<td>310</td>
<td>0</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>11/15/24</td>
<td>$3.4</td>
<td>$3.35</td>
<td>$3.36</td>
<td>$95.00</td>
<td>$65.4K</td>
<td>5.3K</td>
<td>207</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>10/18/24</td>
<td>$8.8</td>
<td>$8.7</td>
<td>$8.8</td>
<td>$90.00</td>
<td>$40.4K</td>
<td>4.9K</td>
<td>54</td>
</tr>
<tr>
<td>SBUX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$13.25</td>
<td>$13.15</td>
<td>$13.15</td>
<td>$95.00</td>
<td>$36.8K</td>
<td>41</td>
<td>0</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$6.6</td>
<td>$6.55</td>
<td>$6.56</td>
<td>$95.00</td>
<td>$35.3K</td>
<td>310</td>
<td>1.9K</td>
</tr>
</tbody>
</table>

<h3>About Starbucks</h3>
Starbucks is one of the most widely recognized restaurant brands in the world, operating more than 38,000 stores across more than 80 countries as of the end of fiscal 2023. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.
<h3>Current Position of Starbucks</h3>
<ul>
<li>With a trading volume of 5,944,905, the price of SBUX is up by 0.81%, reaching $96.9.</li>
<li>Current RSI values indicate that the stock is may be approaching overbought.</li>
<li>Next earnings report is scheduled for 42 days from now.</li>
</ul>
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;utm_source=benzinga-insights">Click here for access</a>.
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Starbucks options trades with real-time alerts from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>.

Smart Money Is Betting Big In SBUX Options

Cracker Barrel Old Country Store, Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/cbrl#NASDAQ">CBRL</a>) is scheduled to report fourth-quarter fiscal 2024 results on Sept. 19. In the last reported quarter, CBRL registered an earnings surprise of 57.1%.
<h2>Trend in Estimate Revision</h2>
The Zacks Consensus Estimate for fiscal fourth-quarter earnings per share is pegged at $1.17, which indicates a deterioration of 34.6% from $1.79 reported in the year-ago quarter.
For revenues, the consensus mark is pegged at $898.8 million, which implies an increase of 7.4% from the year-ago quarter&#39;s reported figure.
Let&#39;s check out the factors that might have influenced CBRL&#39;s performance in the quarter to be reported.
<h2>Factors at Play for CBRL</h2>
Cracker Barrel&#39;s fiscal fourth-quarter top line is likely to have been aided by menu innovation, higher menu pricing, expansion and other sales-building efforts. Given the growing demand for its breakfast category, including Homestyle Chicken, French Toast, Barrel Bites and beverages, Cracker Barrel introduced its $5 take-home meals at the beginning of fiscal 2024, which is expected to have aided the company&#39;s top line.
The company is also benefiting from growth in off-premise sales. It continues to focus on off-premise initiatives, such as curbside delivery, third-party delivery and family meal baskets. These efforts are likely to have aided the off-premise sales.
Our model predicts Restaurant and Retail revenues to be $715.9 million and $168.2 million, respectively, up 7.9% and 6.9% year over year. However, dismal traffic and same-store sales are expected to have negatively impacted the company&#39;s results. Our model predicts retail same-store sales to decline 0.5% year over year. CBRL&#39;s retail business faces challenges stemming from broader industry pressures, particularly in discretionary categories.
Strategic investments in advertising and labor are likely to have increased costs and exerted margin pressure in the to-be-reported quarter. For fourth-quarter fiscal 2024, our model predicts labor and other related expenses&nbsp; to rise 9% year over year to $332.6 million. We expect store-operating expenses to increase 8.4% year over year to $821.6 million. Our model predicts adjusted-operating income to decline 30.7% year over year to $27.6 million.
<div class="chart_embed">
<h3>Cracker Barrel Old Country Store, Inc. Price and EPS Surprise</h3>
<h2><img alt="Cracker Barrel Old Country Store, Inc. Price and EPS Surprise" src="https://staticx-tuner.zacks.com/images/charts/6f/1726662030.png" style="height:263px; width:537px" title="" /></h2>
Cracker Barrel Old Country Store, Inc. price-eps-surprise | Cracker Barrel Old Country Store, Inc. Quote
</div>
<h2>What Our Model Says</h2>
Our proven model predicts an earnings beat for Cracker Barrel this time around. The combination of a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) increases the odds of an earnings beat. This is exactly the case here.
Earnings ESP: Cracker Barrel currently has an Earnings ESP of +2.74%.
Zacks Rank: The company has a Zacks Rank #2 at present.
<h2>Other Stocks Poised to Beat on Earnings</h2>
Here are some other stocks worth considering from the Zacks Retail-Wholesale sector, as our model shows that these, too, have the right combination of elements to beat on earnings this reporting cycle.
Domino&#39;s Pizza, Inc. (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/dpz#NYSE">DPZ</a>) currently has an Earnings ESP of +3.94% and a Zacks Rank #3. Shares of Domino&#39;s have risen 6.4% in the past year. DPZ&#39;s earnings beat the consensus mark in each of the trailing four quarters, delivering an average surprise of 11.2%.
Papa John&#39;s International, Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/pzza#NASDAQ">PZZA</a>) has an Earnings ESP of +2.11% and a Zacks Rank #3 at present. Shares of Papa John&#39;s have lost 32.9% in the past year. PZZA&#39;s earnings beat the consensus mark in three of the trailing four quarters and missed on one occasion, delivering an average surprise of 13.6%.
Starbucks Corporation (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/sbux#NASDAQ">SBUX</a>) currently has an Earnings ESP of +2.61% and a Zacks Rank #3. Shares of Starbucks have lost 0.5% in the past year. SBUX&#39;s earnings beat the consensus mark in two of the trailing four quarters and missed twice, delivering an average surprise of&nbsp;1.7%.
<a href="https://www.zacks.com/stock/news/2337924/cracker-barrel-to-report-q4-earnings-is-a-beat-in-store?cid=CS-BENZ-FT-analyst_blog|earnings_preview-2337924">To read this article on Zacks.com click here.</a>

Earnings

Earnings Beats

Retail Sales

Restaurants

Small Cap

CBRL

PZZA

Cracker Barrel to Report Q4 Earnings: Is a Beat in Store?

Investors are on edge in the lead-up to the Wednesday Federal Open Market Committee interest rate decision that is expected to deliver the first cut to the federal funds rate <a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/09/40921827/fed-decision-is-here-5-things-investors-need-to-know-ahead-of-wednesdays-pivotal-in">in over four years.</a>
The market is divided on the magnitude of the anticipated rate cut. Traders are assigning a 59% probability to a 50-basis-point cut, while a 41% chance is placed on a more modest 25-basis-point reduction. The size of the rate cut is crucial as it could trigger significant market reactions.
Should the Fed opt for a 50-basis-point cut, it may be perceived as an acknowledgment that interest rates are overly restrictive. This could lead to increased expectations for further rate cuts in the coming months, potentially fueling risk sentiment and driving stock prices higher.
Conversely, a 25-basis-point cut might disappoint investors who are betting on a more aggressive measure.
Since the start of 2022, the S&amp;P 500, tracked by the SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>), has experienced an average move of plus or minus 1.3% during FOMC events, reflecting the market&#8217;s high sensitivity to Fed policy decisions.
Goldman Sachs equity analysts, including John Marshall, analyzed stock movements during the first rate cuts in the previous three Fed easing cycles (Sept. 18, 2007, July 31, 2019 and March 3, 2020).
The data highlights the average moves of several key S&amp;P 500 stocks with liquid options during these periods.
<figure class="wp-block-table is-style-stripes"> 
<table>
<thead>
<tr>
<th>Rank</th>
<th>Name</th>
<th>Absolute Average Move</th>
</tr>
</thead>
<tbody>
<tr>
<td>1</td>
<td>Caesars Entertainment Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CZR#NASDAQ">CZR</a>)</td>
<td>5.9%</td>
</tr>
<tr>
<td>2</td>
<td>Nvidia Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVDA#NASDAQ">NVDA</a>)</td>
<td>5.5%</td>
</tr>
<tr>
<td>3</td>
<td>Capital One Financial Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/COF#NYSE">COF</a>)</td>
<td>4.6%</td>
</tr>
<tr>
<td>4</td>
<td>Charles Schwab Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SCHW#NYSE">SCHW</a>)</td>
<td>4.6%</td>
</tr>
<tr>
<td>5</td>
<td>Mastercard Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MA#NYSE">MA</a>)</td>
<td>4.5%</td>
</tr>
<tr>
<td>6</td>
<td>Fortinet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FTNT#NASDAQ">FTNT</a>)</td>
<td>4.3%</td>
</tr>
<tr>
<td>7</td>
<td>Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>)</td>
<td>4.2%</td>
</tr>
<tr>
<td>8</td>
<td>American Express Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AXP#NYSE">AXP</a>)</td>
<td>3.8%</td>
</tr>
<tr>
<td>9</td>
<td>Newmont Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NEM#NYSE">NEM</a>)</td>
<td>3.7%</td>
</tr>
<tr>
<td>10</td>
<td>Deere &amp; Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DE#NYSE">DE</a>)</td>
<td>3.6%</td>
</tr>
<tr>
<td>11</td>
<td>BlackRock Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BLK#NYSE">BLK</a>)</td>
<td>3.6%</td>
</tr>
<tr>
<td>12</td>
<td>Texas Instruments Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TXN#NASDAQ">TXN</a>)</td>
<td>3.5%</td>
</tr>
<tr>
<td>13</td>
<td>3M Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MMM#NYSE">MMM</a>)</td>
<td>3.3%</td>
</tr>
<tr>
<td>14</td>
<td>Bank of America Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BAC#NYSE">BAC</a>)</td>
<td>3.2%</td>
</tr>
<tr>
<td>15</td>
<td>JPMorgan Chase &amp; Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JPM#NYSE">JPM</a>)</td>
<td>3.2%</td>
</tr>
<tr>
<td>16</td>
<td>Oracle Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ORCL#NYSE">ORCL</a>)</td>
<td>3.0%</td>
</tr>
<tr>
<td>17</td>
<td>Abbott Laboratories (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ABT#NYSE">ABT</a>)</td>
<td>3.0%</td>
</tr>
<tr>
<td>18</td>
<td>Starbucks Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>)</td>
<td>2.9%</td>
</tr>
<tr>
<td>19</td>
<td>Visa Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/V#NYSE">V</a>)</td>
<td>2.7%</td>
</tr>
<tr>
<td>20</td>
<td>Verizon Communications Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VZ#NYSE">VZ</a>)</td>
<td>2.3%</td>
</tr>
</tbody>
</table>
</figure>
Read Next:
<ul>
<li><a href="https://www.benzinga.com/economics/macro-economic-events/24/09/40908202/10-etfs-investors-secretly-bought-before-the-feds-make-or-break-interest-rate-cal">10 ETFs Investors Secretly Bought Before The Fed&#8217;s Make-Or-Break Interest Rate Call</a></li>
</ul>
Federal Reserve illustration created using artificial intelligence via MidJourney.

Mid Cap

Broad U.S. Equity ETFs

Econ #s

Federal Reserve

ETFs

FTNT

NVDA

ORCL

SCHW

20 S&P 500 Stocks That Move The Most When The Fed Starts Cutting Interest Rates

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Piper Sandler raised the price target for Aspen Technology, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AZPN#NASDAQ">AZPN</a>) from  $200 to $217. Piper Sandler analyst Clarke Jeffries maintained a Neutral rating. Aspen Technology shares gained 3.3% to close at $233.54 on Tuesday. <a href="https://www.benzinga.com/quote/AZPN/analyst-ratings">See how other analysts view this stock.</a></li>
<li>RBC Capital raised the price target for NMI Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NMIH#NASDAQ">NMIH</a>) from $40 to $48. RBC Capital analyst Scott Heleniak upgraded the stock from Sector Perform to Outperform. NMI Holdings shares fell 1.4% to close at $41.15 on Tuesday. <a href="https://www.benzinga.com/quote/NMIH/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>HC Wainwright &amp; Co. lifted Longboard Pharmaceuticals, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LBPH#NASDAQ">LBPH</a>) price target from $60 to $80. HC Wainwright &amp; Co. analyst Patrick Trucchio maintained a Buy rating. Longboard Pharmaceuticals shares fell 10.3% to close at $27.58 on Tuesday. S<a href="https://www.benzinga.com/quote/LBPH/analyst-ratings">ee how other analysts view this stock</a>.</li>
<li>Benchmark increased Belden Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BDC#NYSE">BDC</a>) price target from $115 to $120. Benchmark analyst Reuben Garner maintained a Buy rating. Belden shares gained 2.9% to close at $106.29 on Tuesday. <a href="https://www.benzinga.com/quote/BDC/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>B of A Securities boosted the price target for Starbucks Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) from $112 to $118. B of A Securities analyst Sara Senatore maintained a Buy rating. Starbucks rose 0.1% to close at $96.44 on Tuesday. <a href="https://www.benzinga.com/quote/SBUX/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Needham cut Workday, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WDAY#NASDAQ">WDAY</a>) price target from $350 to $300. Needham analyst Scott Berg maintained a Buy rating. Workday shares fell 0.4% to close at $248.12 on Tuesday. <a href="https://www.benzinga.com/quote/WDAY/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Baird raised Ferguson Enterprises Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FERG#NYSE">FERG</a>) price target from $222 to $225. Baird analyst David Manthey maintained an Outperform rating. Ferguson Enterprises shares gained 5% to close at $207.06 on Tuesday. <a href="https://www.benzinga.com/quote/FERG/analyst-ratings">See how other analysts view this stock.</a></li>
<li>B of A Securities cut the price target for FedEx Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FDX#NYSE">FDX</a>) from $347 to $345. B of A Securities analyst Ken Hoexter maintained a Buy rating. FedEx shares rose 1.6% to close at $297.34 on Tuesday. <a href="https://www.benzinga.com/quote/FDX/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Goldman Sachs raised The Progressive Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PGR#NYSE">PGR</a>) price target from $262 to $280. Goldman Sachs analyst Alex Scott maintained a Buy rating. Progressive shares rose 0.2% to close at $256.91 on Tuesday. <a href="https://www.benzinga.com/quote/PGR/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Stifel raised Zoetis Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ZTS#NYSE">ZTS</a>) price target from $200 to $210. Stifel analyst Jonathan Block maintained a Buy rating. Zoetis shares rose 0.8% to close at $195.71 on Tuesday. <a href="https://www.benzinga.com/quote/ZTS/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying SBUX stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="526" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/18090157/image-141-1024x526.png" alt="" class="wp-image-553956" style="width:648px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/18090157/image-141-1024x526.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/18090157/image-141-300x154.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/18090157/image-141-768x394.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/18090157/image-141.png 1321w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/24/09/40898216/cramer-hewlett-packard-is-a-very-inexpensive-stock-likes-this-big-tech-stock">Cramer: Hewlett Packard Is A &#8216;Very Inexpensive&#8217; Stock, Likes This Big Tech Stock</a></li>
</ul>

AZPN

FERG

LBPH

NMIH

WDAY

Starbucks To Rally More Than 22%? Here Are 10 Top Analyst Forecasts For Wednesday

B of A Securities analyst Sara Senatore maintains Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) with a Buy and raises the price target from $112 to $118.

B of A Securities Maintains Buy on Starbucks, Raises Price Target to $118

In a surprising move, Michael Conway, Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) North America CEO, has resigned after only six months in the role.
What Happened: Conway, who took on the position in April, informed the company of his decision last week, as per a Securities and Exchange Commission filing. He will remain with the company until November 30 to assist with the leadership transition, concluding his 11-year tenure at Starbucks, Business Insider <a href="https://www.businessinsider.com/starbucks-north-america-ceo-retires-michael-conway-without-replacement-2024-9?utm_source=twitter&amp;utm_campaign=business-sf&amp;utm_medium=social">reported</a> on Tuesday.
Before his North American CEO role, Conway served as group president of international and channel development and president of Starbucks Canada. His appointment was part of a reorganization effort by former CEO Laxman Narasimhan, Bloomberg noted in March.
Rather than appointing a new CEO for North America, Starbucks announced that Sara Trilling, the company&#8217;s North American president, will oversee retail operations across the region. Trilling has been with Starbucks for 22 years and previously managed 3,500 stores as senior vice president of its north division.
See Also: <a href="https://www.benzinga.com/markets/equities/24/09/40874566/apple-shares-slide-in-monday-premarket-whats-souring-sentiment?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Apple Shares Slide In Monday Premarket: What&#8217;s Souring Sentiment?</a>
The company aims to enhance decision-making efficiency by streamlining its leadership structure, The Wall Street Journal reported. Conway&#8217;s departure follows other significant leadership changes, including the recent appointment of Brian Niccol, former CEO of Chipotle, as Starbucks&#8217; new top executive.
Operational challenges have affected Starbucks&#8217; North American stores, with complex drink orders, rising prices, and varying foot traffic impacting staff and profitability. Niccol plans to revamp operations and focus on customer experience, he stated last week.
Why It Matters: This leadership change comes amid a series of strategic shifts at Starbucks. In March, the company announced a new geographic leadership structure to support global functions, appointing Conway as North America CEO <a href="https://www.benzinga.com/markets/equities/24/03/37824686/starbucks-stirs-up-leadership-for-worldwide-expansion-details">to spearhead this initiative</a>.
In August, the appointment of Brian Niccol as the new CEO boosted Starbucks&#8217; valuation by over $15 billion in just one day. Niccol, known for his successful tenure at Chipotle, aims to steer Starbucks through its current challenges <a href="https://www.benzinga.com/top-stories/24/08/40396716/starbucks-new-ceo-brian-niccol-boosts-company-valuation-by-over-15b-in-one-day-whats-his-net-worth">and enhance customer experience</a>.
On his second day as CEO, Niccol outlined his vision to reconnect Starbucks with its community coffeehouse roots. He emphasized the need for comfortable seating and a clear distinction between "to-go" and "for-here" services <a href="https://www.benzinga.com/news/24/09/40809142/brian-niccol-outlines-vision-to-reconnect-starbucks-with-community-coffeehouse-roots-on-his-2nd-day">to improve the in-store experience</a>.
Read Next: 
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Image by Şahin Sezer Dinçer from Pixabay.
This story was generated using <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a> and edited by <a href="https://www.benzinga.com/topic/Pooja-Rajkumari" target="_blank" rel="noreferrer noopener">Pooja Rajkumari</a>

Starbucks North America CEO Michael Conway Quits After Just 6 Months In The Position

Starbucks Says Michael Conway, CEO, North America, Informed Company Of His Intention To Retire Effective November 30, 2024 - Filing

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/13/24</td>
<td>$230.00</td>
<td>$27.3K</td>
<td>26.5K</td>
<td>167.9K</td>
</tr>
<tr>
<td>AMZN</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>10/18/24</td>
<td>$175.00</td>
<td>$26.6K</td>
<td>22.9K</td>
<td>17.5K</td>
</tr>
<tr>
<td>GM</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/20/24</td>
<td>$45.00</td>
<td>$49.4K</td>
<td>29.4K</td>
<td>3.4K</td>
</tr>
<tr>
<td>PLCE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/20/24</td>
<td>$11.00</td>
<td>$37.0K</td>
<td>2.1K</td>
<td>1.0K</td>
</tr>
<tr>
<td>CZR</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>12/18/26</td>
<td>$43.00</td>
<td>$327.7K</td>
<td>158</td>
<td>801</td>
</tr>
<tr>
<td>KSS</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/18/24</td>
<td>$20.00</td>
<td>$71.5K</td>
<td>13.8K</td>
<td>559</td>
</tr>
<tr>
<td>AEO</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>10/18/24</td>
<td>$19.00</td>
<td>$34.6K</td>
<td>2.4K</td>
<td>514</td>
</tr>
<tr>
<td>AMRK</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>12/20/24</td>
<td>$45.00</td>
<td>$48.6K</td>
<td>117</td>
<td>354</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$90.00</td>
<td>$31.1K</td>
<td>6.3K</td>
<td>299</td>
</tr>
<tr>
<td>LOW</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>10/18/24</td>
<td>$250.00</td>
<td>$40.8K</td>
<td>2.6K</td>
<td>228</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• Regarding TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we observe a call option sweep with bullish sentiment. It expires in 1 day(s) on September 13, 2024. Parties traded 100 contract(s) at a $230.00 strike. This particular call needed to be split into 21 different trades to become filled. The total cost received by the writing party (or parties) was $27.3K, with a price of $274.0 per contract. There were 26569 open contracts at this strike prior to today, and today 167964 contract(s) were bought and sold. 
• Regarding AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we observe a call option trade with bullish sentiment. It expires in 36 day(s) on October 18, 2024. Parties traded 19 contract(s) at a $175.00 strike. The total cost received by the writing party (or parties) was $26.6K, with a price of $1400.0 per contract. There were 22969 open contracts at this strike prior to today, and today 17531 contract(s) were bought and sold. 
• For GM (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GM#NYSE">GM</a>), we notice a put option sweep that happens to be bearish, expiring in 8 day(s) on September 20, 2024. This event was a transfer of 1409 contract(s) at a $45.00 strike. This particular put needed to be split into 55 different trades to become filled. The total cost received by the writing party (or parties) was $49.4K, with a price of $35.0 per contract. There were 29449 open contracts at this strike prior to today, and today 3419 contract(s) were bought and sold. 
• For PLCE (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PLCE#NASDAQ">PLCE</a>), we notice a call option sweep that happens to be bearish, expiring in 8 day(s) on September 20, 2024. This event was a transfer of 185 contract(s) at a $11.00 strike. This particular call needed to be split into 31 different trades to become filled. The total cost received by the writing party (or parties) was $37.0K, with a price of $200.0 per contract. There were 2131 open contracts at this strike prior to today, and today 1034 contract(s) were bought and sold. 
• Regarding CZR (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CZR#NASDAQ">CZR</a>), we observe a call option sweep with bullish sentiment. It expires in 827 day(s) on December 18, 2026. Parties traded 373 contract(s) at a $43.00 strike. This particular call needed to be split into 15 different trades to become filled. The total cost received by the writing party (or parties) was $327.7K, with a price of $880.0 per contract. There were 158 open contracts at this strike prior to today, and today 801 contract(s) were bought and sold. 
• For KSS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>), we notice a put option sweep that happens to be bearish, expiring in 36 day(s) on October 18, 2024. This event was a transfer of 500 contract(s) at a $20.00 strike. This particular put needed to be split into 26 different trades to become filled. The total cost received by the writing party (or parties) was $71.5K, with a price of $143.0 per contract. There were 13802 open contracts at this strike prior to today, and today 559 contract(s) were bought and sold. 
• For AEO (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AEO#NYSE">AEO</a>), we notice a call option sweep that happens to be bullish, expiring in 36 day(s) on October 18, 2024. This event was a transfer of 318 contract(s) at a $19.00 strike. This particular call needed to be split into 10 different trades to become filled. The total cost received by the writing party (or parties) was $34.6K, with a price of $109.0 per contract. There were 2418 open contracts at this strike prior to today, and today 514 contract(s) were bought and sold. 
• For AMRK (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMRK#NASDAQ">AMRK</a>), we notice a put option sweep that happens to be bearish, expiring in 99 day(s) on December 20, 2024. This event was a transfer of 157 contract(s) at a $45.00 strike. This particular put needed to be split into 10 different trades to become filled. The total cost received by the writing party (or parties) was $48.6K, with a price of $310.0 per contract. There were 117 open contracts at this strike prior to today, and today 354 contract(s) were bought and sold. 
• For SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we notice a put option sweep that happens to be bullish, expiring in 127 day(s) on January 17, 2025. This event was a transfer of 105 contract(s) at a $90.00 strike. This particular put needed to be split into 7 different trades to become filled. The total cost received by the writing party (or parties) was $31.1K, with a price of $297.0 per contract. There were 6394 open contracts at this strike prior to today, and today 299 contract(s) were bought and sold. 
• For LOW (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LOW#NYSE">LOW</a>), we notice a call option sweep that happens to be bullish, expiring in 36 day(s) on October 18, 2024. This event was a transfer of 51 contract(s) at a $250.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $40.8K, with a price of $800.0 per contract. There were 2686 open contracts at this strike prior to today, and today 228 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

AMRK

PLCE

TD Cowen analyst Andrew Charles reiterates Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) with a Buy and maintains $110 price target.

Reiteration

TD Cowen Reiterates Buy on Starbucks, Maintains $110 Price Target

Coffee giant Starbucks Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) is in the middle of pumpkin spice latte season, which has turned into a huge sales and marketing boom for the company and comes with new CEO Brian Niccol taking the helm and <a href="https://www.benzinga.com/news/24/09/40809142/brian-niccol-outlines-vision-to-reconnect-starbucks-with-community-coffeehouse-roots-on-his-2nd-day">outlining plans for growth.</a>
What Happened: Starbucks first launched the pumpkin spice latte in August 2003. The beverage is now a staple for the company's menu each fall and a reason why Starbucks is one of the<a href="https://www.benzinga.com/news/earnings/24/07/40051434/starbucks-q3-earnings-revenue-miss-eps-in-line-comps-down-3-action-plan-is-beginning-to-work"> largest coffee chains in the world.</a>
The pumpkin spice latte followed the success of the peppermint mocha – the first seasonal beverage from Starbucks that saw blockbuster status.
"We started with a huge brainstorm list and filled the wall with ideas,"&nbsp;Peter Dukes, who led the espresso beverage team for Starbucks at the time, <a href="https://stories.starbucks.com/stories/2023/psl-turns-20-the-story-behind-starbucks-pumpkin-spice-latte/">recalls</a>. "We probably had at least a hundred ideas up on the wall."
Ideas for flavors like chocolate, caramel, orange, cinnamon, and, of course, pumpkin were displayed on the wall. Dukes recalls that pumpkin stood out to potential customers for its &#8220;uniqueness,&#8221; leading to its further development.
For three months, the Starbucks team worked to incorporate pumpkin flavor into a beverage.
The pumpkin spice latte was launched in the fall of 2003 with a test run at 100 stores in the Washington D.C. and Vancouver regions.
"Within the first week of the market test, we knew we had a winner. I remember calling store managers on the phone to see how the beverage was doing, and we could hear the excitement in their voices."
In 2004, the pumpkin spice latte went national and rolled out to stores across the U.S. and Canada. Facebook and Twitter helped popularize the drink in later years.
"With the arrival of social media, it just took off on a whole new level," Dukes said.
While many other restaurant and beverage companies have launched pumpkin spice products of their own, Starbucks remains one of the companies often thought of when a person hears the phrase.
Starbucks launched its lineup of pumpkin spice products, including several new items, on Aug. 22, 2024. This marked one of its earliest releases of the products, a date that to some represents the unofficial start of fall.
Foot traffic at Starbucks locations was up 24.1% on Thursday, Aug. 22 when the pumpkin spice latte returned, compared to the previous eight Thursdays, as reported by <a href="https://www.placer.ai/blog/pumpkin-spice-works-its-magic-once-again">Placer.ai.</a>
Traffic was also up by double-digit percentages in the following days after launch compared to their respective weekdays in the previous eight weeks.
"Starbucks' successful launch shows that even as consumers count their pennies, people are finding room in their budgets for sweet, cozy indulgences that don't break the bank," Placer.ai said.
Did You Know?
<ul>
<li>Congress Is Making Huge Investments. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent091124">Get Tips On What They Bought And Sold Ahead Of The 2024 Election With Our Easy-to-Use Tool</a></li>
</ul>
Investing $1,000 in Starbucks Stock:&nbsp;Investors who saw the test launch of this new Starbucks product and decided to buy Starbucks shares would have been pleasantly rewarded.
An investor could have purchased 132.45 shares of Starbucks on Oct. 10, 2003, based on a split adjusted price of $7.55.
The $1,000 investment would be worth $12,809.24 today, based on a price of $96.71 for Starbucks stock at the time of writing.
This represents a hypothetical return of 1,180.9%.
For comparison, the same $1,000 invested in the SPDR S&amp;P 500 ETF Trust&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>), which tracks the S&amp;P 500 Index, would be worth $5,278.27 today.
This represents a return of 427.8% over the same time period, which means an investment in Starbucks based off the pumpkin spice latte launch would have outperformed the broader stock market by a wide margin.
It truly may be pumpkin spice and everything nice for investors in Starbucks over the years.
"Nobody knew at the beginning what it would grow to be," Dukes said of the pumpkin spice latte. While he was talking of the Starbucks drink, the quote may apply to Starbucks stock as well.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/08/40343728/starbucks-analysts-mixed-on-new-ceo-brian-niccol-who-led-cmg-stock-650-higher-in-6-">Starbucks Analysts Mixed On New CEO Brian Niccol, Who Led CMG Stock 650% Higher In 6 Years: &#8216;Starbucks Is No Chipotle&#8217;</a></li>
</ul>
This article was previously published by Benzinga and has been updated.
Photo: Shutterstock

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