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Pros Holdings

Pros Holdings Inc provides software solutions that optimize shopping and selling experiences for both business-to-business and business-to-consumer companies across industry verticals in more than nearly 80 countries. Its PROS Platform is designed to help businesses create, optimize and market available offers and handle orders through both first- and third-party digital channels. The firm generates key revenue form the United States of America, Germany, The rest of Europe, Africa, Asia-Pacific, and Middle East regions.

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Shares of broader tech companies are trading higher following President Trump's decision to implement a 90-day pause on reciprocal tariffs for all countries except China.

Baird analyst Rob Oliver maintains Pros Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRO#NYSE">PRO</a>) with a Outperform and lowers the price target from $30 to $27.

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Price Target

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Baird Maintains Outperform on Pros Holdings, Lowers Price Target to $27

Needham analyst Scott Berg is taking a look at the software sector following the Trump administration&#8217;s <a href="https://www.benzinga.com/topic/tariffs" target="_blank" rel="noreferrer noopener">reciprocal tariffs</a> announcement on all imported products.
Much of the companies Berg covers have traded 25% lower or more over the last month. Companies are beginning to tighten their overall budgets/spending. 
Given the potential impact on margins, some software players could be impacted by increased budget scrutiny and elongated sales cycles as prospects evaluate their overall spending, driving less demand for their product/service.
However, other companies are expected to see a positive impact on demand from tariff volatility. PROS Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRO#NYSE">PRO</a>), for example, is an AI-infused pricing optimization platform that works with airlines and business-to-business industries that are heavily manufacturing-based. These include automotive parts, chemicals, consumer goods, industrial distribution, and manufacturing. 
Tariff volatility could be a general tailwind to demand for PROS, Berg notes.
Also Read: <a href="https://www.benzinga.com/25/04/44665533/taiwan-semiconductor-stock-tumbles-as-tariff-fears-spark-global-tech-selloff" target="_blank" rel="noreferrer noopener">Taiwan Semiconductor Stock Tumbles As Tariff Fears Spark Global Tech Selloff</a>
Another company to note is Global-E Online (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GLBE#NASDAQ">GLBE</a>). It offers an interesting double-edged sword scenario as tariffs could benefit merchant interest or face volume headwinds as consumers have less purchasing power. 
While tariffs could serve as a headwind to cross-border purchasing, especially as the US Federal government considers the de minimus exemption an opportunity for further change, the company&#8217;s limited history shows the impact is almost negligible for several reasons. Brexit experienced minimal effect on volumes in and out of the UK. The company&#8217;s fast-growing multi-local solution is also a good example of how brands can utilize the platform to reduce their exposure.
Berg would expect a more dynamic tariff environment to be relatively net neutral to SPS Commerce, Inc&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SPSC#NASDAQ">SPSC</a>) overall business. The impact on transactional items or even a tailwind should be minimal, and supplier changes should be minimal. Marketing software vendors should have minimal to no real effect. Revenue models are usually tied to the number of consumer profiles stored and marketed to, not the number of transactions or GMV volumes.
Similar to SPS Commerce, certain marketing software companies don&#8217;t have direct exposure to the number of sale transactions or GMV for these respective customers. They include: Braze, Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BRZE#NASDAQ">BRZE</a>), HubSpot, Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUBS#NYSE">HUBS</a>), Klaviyo, Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KVYO#NYSE">KVYO</a>), Thryv Holdings, Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/THRY#NASDAQ">THRY</a>) and Zeta Global Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ZETA#NYSE">ZETA</a>).
The number of customer profiles predominately drives the revenue model for the marketing components of these platforms. While Berg would expect sales transactions for end consumers to fall at many retail merchants, the size of the merchant&#8217;s customer pool may not be very different, which would not change the cost these merchants pay to the software vendors. 
On the other hand, a scenario exists where these merchants need to increase their outreach to customers to spur incremental sales, which could drive the usage of more transaction channels like <a href="https://www.benzinga.com/topic/whatsapp">SMS and WhatsApp</a>.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/04/44652222/trumps-tariffs-may-shift-us-spending-from-goods-to-services-creating-uncertainty-for-ecommerce-and-advertising-industries-analyst-warns" target="_blank" rel="noreferrer noopener">Tariffs To Impact End Demand: Goldman Sachs Analyst Expects Drag On Corporate Spending, Hiring</a></li>
</ul>
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PROS, Global-E, SPS Commerce Stand Out As Tariffs Reshape Software Spending Priorities: Analyst

PROS Holdings shares are trading higher after the company reported better-than-expected Q4 financial results.

Stifel analyst Parker Lane maintains Pros Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRO#NYSE">PRO</a>) with a Buy and raises the price target from $26 to $30.

Stifel Maintains Buy on Pros Holdings, Raises Price Target to $30

Keybanc analyst Justin Patterson maintains Pros Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRO#NYSE">PRO</a>) with a Overweight and raises the price target from $28 to $31.

Keybanc Maintains Overweight on Pros Holdings, Raises Price Target to $31

Needham analyst Joshua Reilly reiterates Pros Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRO#NYSE">PRO</a>) with a Buy and maintains $30 price target.

Reiteration

Needham Reiterates Buy on Pros Holdings, Maintains $30 Price Target

Pros Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRO#NYSE">PRO</a>) is looking for Q1 Adj EPS of $0.10-$0.12 vs $0.10 analyst estimate. sees sales of $85.000 million-$86.000 million vs $87.21 million analyst estimate.

Guidance

Pros Holdings Sees Q1 Adj EPS $0.10-$0.12 vs $0.10 Est; Sees Sales $85.000M-$86.000M vs $87.21M Est

Pros Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRO#NYSE">PRO</a>) sees FY2025 sales of $360.000 million-$362.000 million vs $330.21 million analyst estimate.

Pros Holdings Sees FY2025 Sales $360.000M-$362.000M vs $361.09M Est

Pros Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRO#NYSE">PRO</a>) reported quarterly earnings of $0.16 per share which beat the analyst consensus estimate of $0.13 by 23.08 percent. This is a 700 percent increase over earnings of $0.02 per share from the same period last year. The company reported quarterly sales of $84.97 million which beat the analyst consensus estimate of $84.74 million by 0.27 percent. This is a 9.66 percent increase over sales of $77.48 million the same period last year.

Earnings

Earnings Beats

Pros Holdings Q4 Adj $0.16 Beats $0.13 Estimate, Sales $84.97M Beat $84.74M Estimate

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Earnings Scheduled For February 6, 2025

Malaysia Airlines Renews PROS Revenue Management Advantage

Baird analyst Rob Oliver maintains Pros Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRO#NYSE">PRO</a>) with a Outperform and raises the price target from $28 to $30.

Baird Maintains Outperform on Pros Holdings, Raises Price Target to $30

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Shares of stocks in the broader software sector are trading higher. Some names may be moving following better-than-expected earnings from Salesforce and Okta.

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