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Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.

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Netflix refuerza su compromiso con México con una inversión de 1000 millones de dólares en contenido local durante los próximos cuatro años.

Netflix invierte 1000M$ en México para impulsar la producción local

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Netflix mantiene un precio objetivo de 1.200 dólares mientras diversifica su contenido con eventos en vivo y podcasting.

Acciones de Netflix (NFLX), Bernstein reitera postura positiva y precio objetivo: ¿oportunidad de inversión?

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Netflix sube precios y crece en publicidad. Descubre cómo esto impactará sus ingresos y qué esperan los analistas para 2025.

Acciones de Netflix (NFLX) alcanzan nuevos máximos: impacto del aumento de precios y la publicidad

Netflix Inc

Streaming service provider Netflix Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) is doubling down on its commitment to Mexico&#8217;s audiovisual industry with a <a target="_blank" href="https://about.netflix.com/en/news/ted-sarandos-keynote-mexicos-presidency-press-conference" rel="noreferrer noopener">new $1 billion investment</a>.
In a statement from Co- CEO Ted Sarandos, the company emphasized its continued commitment to local content production.
The investment, set to take place over the next four years, aims to generate employment opportunities and stimulate audiovisual industry development throughout Mexico, underscoring Netflix&#8217;s enduring partnership with Mexican creatives, having been behind acclaimed projects such as Roma and Pedro Páramo.
In his keynote address at Mexico&#8217;s presidency press conference, Sarandos discussed Netflix&#8217;s long history of working with local talent.
&#8220;This country holds a special place in Netflix&#8217;s own history. It was here, 10 years ago, where we produced our first series outside of the United States called Club de Cuervos. We created it in Mexico for Mexico — and it paved the way for our programming strategy, which is all about local production,&#8221; said Sarandos.
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Since then, Netflix has earned several Academy Awards for Mexican-produced films, reinforcing its commitment to Mexico&#8217;s thriving creative industry.
Sarandos highlighted that each film and series made in Mexico collaborates with local production companies, providing significant benefits to the national economy.
For example, the production of Pedro Páramo added over 375 million pesos to Mexico&#8217;s GDP, created thousands of jobs, and supported traditional artisan skills.
The company has formed numerous local partnerships, producing hundreds of films and series that engage the community in various ways.
The company plans to collaborate with Churubusco Studios to enhance its facilities.
Price Action: NFLX shares closed lower by 1.80% at $1,024.54 on Thursday.
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Netflix Bets Big On Mexico: Plans $1B Investment To Supercharge Local Productions

Netflix (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) has outperformed the market over the past 20 years by 29.98% on an annualized basis producing an average annual return of 38.38%. Currently, Netflix has a market capitalization of $437.24 billion. 
Buying $100 In NFLX: If an investor had bought $100 of NFLX stock 20 years ago, it would be worth $66,870.93 today based on a price of $1022.17 for NFLX at the time of writing.
<h3>Netflix's Performance Over Last 20 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1740064514_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

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Here's How Much $100 Invested In Netflix 20 Years Ago Would Be Worth Today

Streaming giant Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) could have its eyes on more National Football League games after the successful debut of the company's Christmas Day games that <a href="https://www.benzinga.com/general/sports/24/12/42711504/lebron-james-vs-nfl-nba-star-says-christmas-is-our-day-2024-ratings-paint-a-different-picture">broke streaming records.</a>
What Happened: For years, Netflix has resisted calls to push further into sports rights, opting instead to do one-off live events or what it called<a href="https://www.benzinga.com/general/entertainment/23/07/33308114/netflix-doesnt-want-to-live-sports-and-chill-were-happy-with-sports-adjacent-programming-ce"> "sports adjacent" content.</a>
The company's sports documentaries and reality series like "Drive to Survive" have helped leagues and athletes get more attention with a surge in viewership and increased fans for Liberty Formula One (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONA#NASDAQ">FWONA</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONK#NASDAQ">FWONK</a>) owned Formula 1 racing league often <a href="https://www.benzinga.com/news/21/09/23071390/could-a-netflix-formula-one-streaming-partnership-reach-the-finish-line">credited to Netflix.</a>
Netflix Chief Content Officer Bela Bajaria was asked about the pursuit of more NFL games during an appearance on "The Town" podcast.
"I definitely want the Sunday (afternoon) games," Bajaria said, as reported by <a href="https://frontofficesports.com/netflix-shifts-strategy-pursuing-nfl-sunday-rights/">FrontOfficeSports</a>.
The answer came when asked which NFL media rights Netflix would be interested in. Netflix later acknowledged that the comments were informal ones made by Bajaria and not a new content strategy shift.
As reported by FrontOfficeSports, the current Sunday afternoon NFL games are part of media rights packages with CBS, which is owned by Paramount Global (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PARA#NASDAQ">PARA</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PARAA#NASDAQ">PARAA</a>) and Fox, which is owned by Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>).
Those deals are set to expire after the 2033 NFL season, but the NFL has an opt-out clause that could see it end the deals early after the 2029 season. A deal with The Walt Disney Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) for "Monday Night Football" ends after the 2030 season.
Given strong viewership and demand from media companies to land NFL content, the league could choose to end the deals early.
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Why It's Important: While Bajaria's comments were in passing and not an official announcement, they signal interest in adding more NFL content.
Netflix is currently on a three-year deal with the NFL that gets the streaming company at least one game every Christmas Day.
In 2024, Netflix <a href="https://www.benzinga.com/general/sports/24/12/42711504/lebron-james-vs-nfl-nba-star-says-christmas-is-our-day-2024-ratings-paint-a-different-picture">streamed two games</a> on Christmas with the games having averages of 24.3 million viewers (Baltimore Ravens, Houston Texans) and 24.1 million viewers (Kansas City Chiefs, Pittsburgh Steelers).
Those games set new NFL streaming records for the regular season, surpassing even the 23.0 million viewers of Peacock's exclusive streaming game during the 2023 NFL playoffs.
Prime Video, which is the streaming platform owned by Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), partnered with the NFL for the rights to "Thursday Night Football." Amazon's weekly broadcast has helped boost the company's streaming subscribers and advertising revenue.
"Thursday Night Football" games averaged 13.2 million viewers during the<a href="https://www.benzinga.com/general/sports/25/01/43013529/amazon-scores-record-with-steelers-ravens-nfl-playoffs-stream-how-game-stacks-up-with-other-media-streamers"> 2024 NFL season</a>, up 11% year-over-year.
Netflix co-CEO Ted Sarandos has often shied away from saying the company wants full sports seasons. In January, he told investors that the economics didn't work and the "live events business" was where the company wanted to be.
Previously, Sarandos said the company wasn't "anti-sports," but rather "pro-profit."
The Netflix Christmas Day games saw huge advertising demand and likely broke even on revenue for the company, not counting the additional subscribers the company gained along the way.
Over the past year, Netflix has launched a live boxing event headlined by Jake Paul and Mike Tyson, had two NFL games on Christmas and launched its new partnership with WWE, which is a unit of TKO Group Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TKO#NYSE">TKO</a>).
Netflix <a href="https://www.benzinga.com/general/sports/24/12/42628116/netflix-adds-womens-world-cup-media-rights-from-football-to-futbol-streamer-all-in-on-live-sports">landed the U.S. rights </a>to the Women's World Cup in 2027 and 2031. The company is also said<a href="https://www.benzinga.com/25/02/43570574/netflix-eyes-formula-one-us-broadcast-rights-starting-in-2026-report"> to be exploring</a> a bid for the U.S. rights to Formula 1. ESPN has had the rights to Formula 1 since 2018 and its deal expires after the 2025 season.
While Netflix previously avoided live sports and full seasons, its new strategy seems focused on acquiring as much sports content as possible to drive advertising and subscriber revenue.
Netflix ended<a href="https://www.benzinga.com/news/earnings/25/01/43114866/netflix-q4-earnings-record-subscribers-nfl-squid-game-push-past-highest-expectations"> the fourth quarter</a> with 301.63 million global paid subscribers, adding a record 18.91 million in the quarter. The company will no longer break out subscriber figures, which means more attention will be placed on revenue and the company's content.
NFLX Price Action: Netflix stock was down 0.1% to $1,033.66 on Wednesday, compared to a 52-week trading range of $542.01 to $1,064.50. However, Netflix stock has increased 79% over the last year.
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Netflix Wants More NFL Games After Christmas Day Success: Could League Spark Bidding War With CBS, Fox?

Streaming giant Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) continues to lead the premium streaming market in South Korea with impressive growth in 2024. However, the domestic platform&nbsp;Tving almost matched Netflix&#8217;s market share.
Korean audiences streamed 131 billion minutes&nbsp;of premium VOD content last year, up &nbsp;18%, Variety cites the data from Media Partners Asia.
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Netflix retained its dominance with a&nbsp;35% viewership share, but Tving reached a&nbsp;34% share, up by&nbsp;10 points. Together, the two streaming firms accounted for&nbsp;70% of premium VOD viewership&nbsp;and 80% of new subscriptions&nbsp;in 2024.
In the fourth quarter, Netflix secured&nbsp;39% of viewership, backed by&nbsp;&#8220;Squid Game,&#8221; &#8220;Culinary Class Wars,&#8221;&nbsp;and licensed titles.&nbsp; Netflix&#8217;s partnership offering free, ad-supported viewing to&nbsp;Naver Plus members posed an additional tailwind.
Tving ended 2024 with 5.2 million subscribers, trailing Netflix&#8217;s 7.8 million Korean subscribers.
E-commerce giant Coupang Inc&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CPNG#NYSE">CPNG</a>) Coupang Play clocked 3.2 million subscribers, backed by its investments in local series and sports content.
Netflix stock surged over 80% in the last 12 months. It reported <a target="_blank" href="https://www.benzinga.com/news/earnings/25/01/43114866/netflix-q4-earnings-record-subscribers-nfl-squid-game-push-past-highest-expectations" rel="noreferrer noopener">fourth-quarter revenue</a> of $10.25 billion, up 16%, topping the Street consensus estimate of $10.11 billion.
The EPS of $4.27 beat the Street consensus estimate of $4.19.
Netflix added 18.91 million paid subscribers in the quarter, up 15.9%. The company ended the quarter with 301.63 million paid subscribers.
The average revenue per member was up 1%. Gary Black of the Future Fund LLC <a target="_blank" href="https://www.benzinga.com/general/entertainment/25/01/43150781/netflix-crushed-q4-thanks-to-sports-squid-game-says-gary-black-analyst-highlights-low-attrition-despite-price-hikes-predicts-stock-upside" rel="noreferrer noopener">credited the performance</a> to live sports strategy, including Mile Tyson–Jake Paul&nbsp;fight and&nbsp;Beyoncé&#8217;s&nbsp;Christmas show, original content, and price hike.
Netflix expects first-quarter revenue of $10.42 billion (below consensus of $10.50 billion) and EPS of $5.58 (below consensus of $5.72).
Netflix estimated 750 million+ broadband households, excluding China and Russia, with the streaming giant capturing ~6% of the $650 billion revenue opportunity in its four key geographical markets.
It expects to account for less than 10% of TV viewing in every country it operates in, implying a long runway for growth.
Bernstein&#8217;s&nbsp;Laurent Yoon projected upside for Netflix, citing <a target="_blank" href="https://www.benzinga.com/25/02/43763406/analyst-stays-bullish-on-netflix-sets-1200-price-target-formula-1-racing-and-video-podcasting-to-expand-total-addressable-market" rel="noreferrer noopener">potential from&nbsp;live events</a>, sports broadcasting, and possible forays into Formula 1&nbsp;racing and podcasting.
Netflix is a holding in 346 U.S.-traded&nbsp;ETFs.&nbsp;It&nbsp;has around 48.1 million shares in the U.S.&nbsp;ETF&nbsp;market. Investors can gain exposure to the stock through Invesco Next Gen Media and Gaming ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GGME#NYSE">GGME</a>) and MicroSectors FANG ETNs (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FNGS#NYSE">FNGS</a>).
Price Action: NFLX stock is down 2.22% at $1,035.13 at last check Tuesday.
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Squid Game Photo by DANIEL CONSTANTE on Shutterstock

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'Squid Game' Fuels Netflix's Dominance in South Korea's Booming Streaming Market: Report

In a career that constantly seems to be scaling new heights, broker and reality T.V. star <a href="https://www.benzinga.com/real-estate/25/01/43134231/ryan-serhant-describes-an-exodus-from-la-to-new-york-for-home-seekers-will-the-east-coast-pick-up-the-slack">Ryan Serhant</a> just hit a new one: &#8220;Sold and closed the most expensive home of my entire career today for just under $200M,&#8221; he wrote in a<a href="https://www.bravotv.com/the-daily-dish/ryan-serhant-sells-200-million-dollar-property"> Instagram story</a> on Feb. 4.&nbsp;
If that wasn&#8217;t enough, the star of Netflix&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) "Owning Manhattan" secured the deal while giving new meaning to the mile-high club.
&#8220;I did the deal over the phone. Wire hit while I was in the air to visit [Serhant Miami] to launch our sales center for <a href="https://www.benzinga.com/tech/25/02/43554984/mercedes-benz-gains-access-to-tesla-supercharger-network-looking-to-add-500-1000-supercharger-stalls-a-month-in-north-america-says-ev-giants-exec">Mercedes</a>… Everyone was clapping, even the pilots. What. Is. Life,&#8221; the media-savvy broker enthused.
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<h2 class="wp-block-heading">Swooping In To Steal The Deal</h2>
The seller of the Miami deal was<a href="https://www.benzinga.com/real-estate/25/02/43664295/billionaire-estee-lauder-heir-strikes-palm-beach-land-deal-for-200-million-cashing-in-on-the-sizzling-real-estate-market"> Estée Lauder (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EL#NYSE">EL</a>) heir William Lauder</a>, while the buyer&#8217;s identity has been under wraps. It marks a notable coup for Serhant—an out-of-town broker swooping in to land a coveted deal under local luxury brokerages&#8217; noses. He&#8217;s made it a signature move, pulling off the same play in<a href="https://www.palmbeachpost.com/story/news/local/delray/2023/10/06/million-dollar-listing-new-york-star-ryan-serhant-in-south-florida-selling-luxury-homes/70989273007/"> Delray Beach</a> two years ago. He landed in Miami in February 4 to showcase the <a href="https://urldefense.com/v3/__https://www.instagram.com/p/DFqV2VoSG-8/__;!!PIZeeW5wscynRQ!srhkzGVR8-PZqTUWb-o3x5mtoUCHm-6wGMv_upflwzzu2drjOH-sLhHWgpBBdhOEWpGsJzp-vxG-SjvHEZhaRTg%24">Mercedes-Benz Places Sales Gallery</a>, giving prospective residents a preview of the branded luxury condo development before completion.&nbsp;
According to a <a href="https://urldefense.com/v3/__https://primeresi.com/100-apartments-in-4-days-mercedes-benz-places-sets-sales-speed-record-in-miami/__;!!PIZeeW5wscynRQ!srhkzGVR8-PZqTUWb-o3x5mtoUCHm-6wGMv_upflwzzu2drjOH-sLhHWgpBBdhOEWpGsJzp-vxG-SjvH2cGXxHE%24">March 2024 </a>newsletter, the waterfront property was designed by SHoP Architects and features nearly 800 homes across 67 stories. Shortly after the project was announced last year, Ryan and his team confirmed they had sold 100 units within four days.&nbsp;
Trending: <a href="https://www.benzinga.com/go/arrived-private-credit-yf">Arrived Home's Private Credit Fund&#8217;s has historically paid an annualized dividend yield of 8.1%&#x2A;</a>, which provides access to a pool of short-term loans backed by residential real estate with just a $100 minimum.<a href="https://www.benzinga.com/go/arrived-private-credit-yf">&nbsp;</a>
<h2 class="wp-block-heading">A Dizzying Year Of Milestones</h2>
It&#8217;s been a dizzying year of milestones for the former out-of-work actor and hand model who decided to trade careers, selling real estate instead of<a href="https://www.bravotv.com/million-dollar-listing-new-york/lookbook/ryan-serhant-hand-modeling-career-reflection"> cell phones</a>. The <a href="https://www.benzinga.com/25/02/43700767/netflix-stock-attractive-at-all-time-highs-for-analyst-virtuous-circle-of-strong-subscriber-growth-more-revenue-and-growing-profit">Netflix</a> reality series "Selling Manhattan" was a game changer.
&#8220;Traffic to our website increased by a couple hundred percent,&#8221; he <a href="https://www.realtor.com/advice/reality-tv/ryan-serhant-owning-manhattan-money-made/">told Realtor.com</a> about the immediate impact of the show&#8217;s success. &#8220;We now get somewhere between 200 and 300 resumes a day from real estate agents who are asking to work here and owners of independent brokerages who would like to open up SERHANT offices in their territories. I mean, I could go on and on and on.&#8221;
Sales have boomed, too. "<a href="https://www.realtor.com/realestateandhomes-detail/29-Huron-St_Brooklyn_NY_11222_M91097-90617">The Huron</a>, the new development in Greenpoint [Brooklyn] that we filmed where we had the buyer who bought one apartment but then asked to do four apartments at the building—we saw traffic spike by over 1,000% to that website, and we were booked fully with appointments to show that building into, like, middle of July,&#8221; he told Realtor.com.
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<h2 class="wp-block-heading">A Net Worth That Keeps Rising</h2>
While multiple websites have put Serhant&#8217;s net worth to be about $40 million, it&#8217;s hard to put an exact number on his wealth because with each deal, his agents close his brokerage, and thus, he makes a commission. A 6% broker&#8217;s fee of $200 million is $12 million. If SERHANT nets 50% of that, it would be $6 million, from which he would need to pay agents and funnel some of the money back into the costs of running his business. Assuming his agents are doing multiple high-end deals daily, the commissions returning to the brokerage owner could be considerable.&nbsp;
That doesn&#8217;t include the money he stands to make from Season 2 of "Owning Manhattan," his rabid social media following, books, new<a href="https://www.realtor.com/advice/reality-tv/ryan-serhant-ai-investment-millions/"> AI platform, S.mple,</a> live appearances, and his luxury Brooklyn Heights brownstone, which cost $7.6 million when he purchased it in 2018 before undergoing a<a href="https://www.bravotv.com/million-dollar-listing-ryans-renovation/style-living/ryan-serhants-townhouse-renovation-before-after#:~:text=How%20to%20Watch,photos%20of%20the%20stunning%20renovation!"> $2.6 million renovation</a>. Considering upscale townhomes in Brooklyn Heights are now selling for<a href="https://therealdeal.com/new-york/2024/04/08/historic-townhouse-to-be-second-most-expensive-in-brooklyn/#"> $15 million to $20 million</a>, Serhant&#8217;s personal residence — even if he has a mortgage on it — was a savvy move, just like the rest of his career.
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Ryan Serhant Closed The Biggest Deal Of His Career For $200 Million. This Is How The Celebrity Broker Elevated His Business

Bernstein SocGen Group&nbsp;has reiterated its positive stance on&nbsp;Netflix Inc.&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), maintaining&nbsp;an Outperform rating and a&nbsp;price target of $1,200
What Happened: Bernstein SocGen Group&#8217;s analyst, Laurent Yoon highlighted the recent 40% price increase for Netflix&#8217;s standard tier in the U.S., which translates to a 7% CAGR in pricing since Q1 2020. Despite this hike, user consumption has remained relatively stable, according <a href="https://markets.businessinsider.com/news/stocks/bernstein-keeps-their-buy-rating-on-netflix-nflx-1034347297">to</a> a report by Business Insider.
Although the average revenue per membership (ARM) has remained steady due to currency exchange fluctuations and the launch of an ad-supported tier, the analyst believes that average revenue per user (ARPU) could be a significant factor in driving future profit growth, reinforced by an increase in subscribers.
The analyst also highlighted Netflix&#8217;s ventures into live events, sports broadcasting, and possible forays into new content areas like Formula 1 racing and podcasting. Bernstein analysts suggest that this action is in line with the company&#8217;s wider strategy to grow its total addressable market (TAM) and increase user engagement.
Netflix is reportedly securing exclusive agreements with popular podcasters or providing ad-free versions of existing shows for paying subscribers.
According to Bernstein, these efforts provide a sustainable approach for Netflix to validate future price increases. Yoon&#8217;s analysis expresses confidence in Netflix's ability to adjust its content strategy to uphold its status as a leading value provider in the streaming industry.
SEE ALSO: <a href="https://www.benzinga.com/25/02/43649046/warner-bros-jinjiang-international-collaborate-for-harry-potter-studio-tour-in-shanghai">Warner Bros Announces Shanghai Harry Potter Studio Tour—Set To Be Four Times Larger Than London&#8217;s</a>
Why It Matters: The Bernstein SocGen Group&#8217;s report comes after Netflix&#8217;s impressive fourth-quarter performance, which saw an addition of nearly 19 million new subscribers.
Meanwhile, the streaming giant has been in the spotlight amid its recent strategic moves, including <a href="https://www.benzinga.com/general/restaurants/25/02/43643259/netflix-stock-near-all-time-highs-new-las-vegas-restaurant-with-food-inspired-by-stranger-things-squid-game-more-could-diversify-revenue">diversification of its revenue streams</a>. Netflix has ventured into the restaurant business with the launch of &#8216;Netflix Bites Vegas&#8217;, a new restaurant experience in Las Vegas.
On Wednesday, Netflix also unveiled its 2025 lineup of Japanese films and TV shows, featuring a diverse range of period dramas, action-packed films, and captivating unscripted content. Meanwhile, Netflix&#8217;s hit series &#8216;Squid Game&#8216; will premiere its third and final season on June 27.
The shares of Netflix have surged more than 84% over the year to close at $1,058.60 on Friday.
Read More:
<ul>
<li><a href="https://www.benzinga.com/general/entertainment/25/02/43520895/disney-cuts-content-budget-by-1-billion-as-it-pushes-for-efficiency-house-of-mouse-says-too-early-to-revise-guidance-despite-earnings-beat">Disney Cuts Content Budget By $1 Billion As It Pushes For Efficiency: House Of Mouse Says Too Early To Revise Guidance Despite Earnings Beat</a></li>
</ul>
Image via Shutterstock
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Analyst Stays Bullish On Netflix, Sets $1,200 Price Target: Formula 1 Racing, Video Podcasting To Expand Total Addressable Market

Benzinga examined the prospects for <a href="http://www.benzinga.com/trading-ideas">many investors&#8217; favorite stocks</a> over the last week — here&#8217;s a look at some of our top stories.
The S&amp;P 500 rose about 1.5% this week, while the Dow gained 0.6% and the Nasdaq climbed 2.6%. Inflation remains a concern, but Wall Street stayed resilient as optimism grew around Ukraine peace talks and President Donald Trump's tariff proposal, which appeared less severe than initially expected. 
January's Consumer Price Index rose 3% year-over-year, exceeding forecasts, with energy and food prices—particularly eggs—driving the increase, while core inflation also came<a href="https://www.benzinga.com/economics/macro-economic-events/25/02/43692996/inflation-fears-mount-as-producer-prices-soar-to-35-put-fed-interest-rate-cut-on-ice"> in hotter than anticipated. </a>
Fed Chair Jerome Powell signaled no urgency to cut interest rates, prompting investors to push back expectations for the first rate cut to December, with some economists even suggesting a <a href="https://www.benzinga.com/news/global/25/02/43748007/inflation-spikes-in-january-wall-street-rallies-on-ukraine-peace-talks-delayed-tariffs-this-week-in-the-markets">hike could be on the table.</a>
Benzinga provides daily reports on the stocks most popular with investors. Here are a few of this past week&#8217;s most bullish and bearish posts that are worth another look.
<h3 class="wp-block-heading">The Bulls</h3>
&#8220;<a href="https://www.benzinga.com/government/regulations/25/02/43592144/us-steel-aluminum-stocks-rally-as-trump-revives-25-tariff-plan">US Steel, Aluminum Stocks Rally As Trump Revives 25% Tariff Plan</a>,&#8221; by&nbsp;<a href="https://www.benzinga.com/author/piero-cingari">Piero Cingari</a>, reports that steel and aluminum stocks surged after Trump announced plans to reintroduce 25% tariffs on imported metals. Shares of Alcoa Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AA#NYSE">AA</a>), Century Aluminum Co. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CENX#NASDAQ">CENX</a>), Cleveland-Cliffs Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CLF#NYSE">CLF</a>), and United States Steel Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/X#NYSE">X</a>) jumped.
&#8220;<a href="https://www.benzinga.com/25/02/43700767/netflix-stock-attractive-at-all-time-highs-for-analyst-virtuous-circle-of-strong-subscriber-growth-more-revenue-and-growing-profit">Netflix Stock Attractive At All-Time Highs For Analyst: &#8216;Virtuous Circle Of Strong Subscriber Growth, More Revenue, And Growing Profit&#8217;</a>,&#8221; by&nbsp;<a href="https://www.benzinga.com/author/chris-katje">Chris Katje</a>, highlights a JPMorgan analyst reiterating an Overweight rating on Netflix Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) with a $1,150 price target, citing strong subscriber growth, higher engagement, and price hikes expected to boost 2025 revenue by $2 billion in the U.S. and $370 million in the UK.
&#8220;<a href="https://www.benzinga.com/markets/cryptocurrency/25/02/43648469/hold-dogecoin-until-march-24-says-top-crypto-trader-expecting-nice-pumps-but-look-out-for-these-sell-signals">Hold Dogecoin Until March 24, Says Top Crypto Trader Expecting &#8216;Nice Pumps:&#8217; But Look Out For These &#8216;Sell&#8217; Signals</a>,&#8221; by&nbsp;<a href="https://www.benzinga.com/author/aniket-verma">Aniket Verma</a>, reports on a crypto trader forecasting a Dogecoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/doge/usd">DOGE</a>) rally around March 24, citing Fibonacci time zones. Another analyst highlights increased whale activity and daily active addresses as indicators of potential bullish momentum.
For additional bullish calls of the past week, check out the following:
<a href="https://www.benzinga.com/25/02/43676849/dutch-bros-stock-rallies-after-blockbuster-q4-results-details">Dutch Bros Stock Rallies After Blockbuster Q4 Results: Details</a>
<a href="https://www.benzinga.com/news/earnings/25/02/43676556/applovin-stock-soars-on-q4-earnings-revenue-beat-eps-beat-strong-guidance-and-more">Applovin Stock Soars On Q4 Earnings: Revenue Beat, EPS Beat, Strong Guidance And More</a>
<a href="https://www.benzinga.com/analyst-ratings/price-target/25/02/43678005/super-micro-rides-ai-server-boom-analysts-see-big-2026-growth-despite-near-term-challenges">Super Micro Rides AI Server Boom, Analysts See Big 2026 Growth Despite Near-Term Challenges</a>
The Bears
&#8220;<a href="https://www.benzinga.com/news/global/25/02/43600852/china-sets-sights-on-us-tech-companies-as-trade-tensions-rise">China Sets Sights On Apple, Nvidia And Other US Tech Companies As Trade Tensions Rise</a>,&#8221; by&nbsp;<a href="https://www.benzinga.com/author/adam-eckert">Adam Eckert</a>, reports that China is compiling a list of U.S. tech firms to target with potential antitrust probes, aiming to gain leverage in trade negotiations. Companies like Apple Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>), Nvidia Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVDA#NASDAQ">NVDA</a>), and Broadcom Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AVGO#NASDAQ">AVGO</a>) could face scrutiny, escalating tensions between Beijing and Washington.
&#8220;<a href="https://www.benzinga.com/25/02/43660030/trump-tariff-threats-put-pressure-on-taiwan-semiconductor-could-push-advanced-packaging-capacity-to-us">Taiwan Semiconductor Under Pressure From Trump Tariff Threats, Could Push Advanced Packaging Capacity to US</a>,&#8221; by&nbsp;<a href="https://www.benzinga.com/author/anusuya-lahiri-0">Anusuya Lahiri</a>, reports Taiwan Semiconductor Manufacturing Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TSM#NYSE">TSM</a>) facing uncertainty as Trump considers semiconductor tariffs and potentially scrapping CHIPS Act subsidies, prompting Taiwan's deputy economy minister to visit Washington amid growing trade tensions.
&#8220;<a href="https://www.benzinga.com/25/02/43651110/starbucks-faces-legal-action-over-alleged-discriminatory-hiring-practices">Racism Has No Place in Missouri&#8217;: State Attorney General Sues Starbucks Over Hiring Policies</a>,&#8221; by&nbsp;<a href="https://www.benzinga.com/author/shivani-kumaresan">Shivani Kumaresan</a>, reports on Missouri Attorney General Andrew Bailey suing Starbucks Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), alleging that its diversity, equity, and inclusion (DEI) initiatives violate federal and state anti-discrimination laws by tying executive compensation to racial and gender quotas.
For more bearish takes, be sure to see these posts:
<a href="https://www.benzinga.com/etfs/broad-u-s-equity-etfs/25/02/43667841/inflation-runs-hot-in-january-houston-we-have-a-problem-experts-warn">Inflation Runs Hot In January: &#8216;Houston, We Have A Problem,&#8217; Experts Warn</a>
<a href="https://www.benzinga.com/trading-ideas/movers/25/02/43729865/serve-robotics-tumbles-after-nvidia-exit-shakes-investor-confidence">Serve Robotics Tumbles After Nvidia Exit Shakes Investor Confidence</a>
<a href="https://www.benzinga.com/tech/25/02/43585701/tesla-ceo-elon-musk-vp-of-finance-address-allegations-of-tax-fraud-losses-were-high-for-many-years-so-carry-forward">Tesla CEO Elon Musk, VP Of Finance Address Allegations Of Tax Fraud: &#8216;Losses Were High For Many Years, So Carry Forward&#8217;</a>
Keep up with all the latest breaking news and trading ideas by following<a href="https://twitter.com/Benzinga"> Benzinga</a><a href="http://twitter.com/Benzinga"> on Twitter</a>.
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Benzinga Bulls and Bears: Apple, Nvidia, Netflix and Trader Predicts Dogecoin Surge by March 24

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Viking Global Investors' Latest 13F Filing Reveals Increased Stakes In JPMorgan Chase By 7.47M Shares, Bank of America By 24.72M, Charles Schwab By 14.66M, Intuit By 1.72M Shares, DoorDash By 4.95M, Alphabet By 3.66M, Netflix By 502.3K, Starbucks By 5.34M, CSX By 14.67M; Decreased Stakes In US Bancorp By 24.45M Shares, Philip Morris By 5.09M, Amazon By 2.61M, Adobe By 1.23M, Progressive By 2.17M, Sherwin-Williams By 618K, UnitedHealth Group By 438.8K

Financial giants have made a conspicuous bullish move on Netflix. Our analysis of options history for Netflix (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) revealed 79 unusual trades.
Delving into the details, we found 48% of traders were bullish, while 24% showed bearish tendencies. Out of all the trades we spotted, 15 were puts, with a value of $822,962, and 64 were calls, valued at $3,684,519.
<h3>Projected Price Targets</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $665.0 to $1420.0 for Netflix during the past quarter. 
<h3>Analyzing Volume &amp; Open Interest</h3>
In terms of liquidity and interest, the mean open interest for Netflix options trades today is 568.9 with a total volume of 20,729.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Netflix's big money trades within a strike price range of $665.0 to $1420.0 over the last 30 days.
<h3>Netflix Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1739556936_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NFLX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>08/15/25</td>
<td>$300.0</td>
<td>$297.45</td>
<td>$297.45</td>
<td>$1340.00</td>
<td>$297.4K</td>
<td align="right">25</td>
<td align="right">10</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/15/27</td>
<td>$120.2</td>
<td>$118.05</td>
<td>$120.2</td>
<td>$1400.00</td>
<td>$252.4K</td>
<td align="right">977</td>
<td align="right">21</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$7.0</td>
<td>$6.95</td>
<td>$6.95</td>
<td>$1420.00</td>
<td>$217.5K</td>
<td align="right">4</td>
<td align="right">288</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/16/25</td>
<td>$83.0</td>
<td>$81.9</td>
<td>$82.77</td>
<td>$1040.00</td>
<td>$99.2K</td>
<td align="right">116</td>
<td align="right">36</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>08/15/25</td>
<td>$173.35</td>
<td>$172.5</td>
<td>$172.5</td>
<td>$950.00</td>
<td>$86.2K</td>
<td align="right">69</td>
<td align="right">10</td>
</tr>
</tbody>
</table>

<h3>About Netflix</h3>
Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.
After a thorough review of the options trading surrounding Netflix, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
<h3>Netflix's Current Market Status</h3>
<ul>
<li>With a trading volume of 1,531,005, the price of NFLX is up by 0.09%, reaching $1044.67.</li>
<li>Current RSI values indicate that the stock is may be overbought.</li>
<li>Next earnings report is scheduled for 62 days from now.</li>
</ul>
<h3>Expert Opinions on Netflix</h3>
5 market experts have recently issued ratings for this stock, with a consensus target price of $1051.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; An analyst from Macquarie persists with their Outperform rating on Netflix, maintaining a target price of $1150. 
&#x2A; An analyst from Needham persists with their Buy rating on Netflix, maintaining a target price of $1150. 
&#x2A; An analyst from BMO Capital has revised its rating downward to Outperform, adjusting the price target to $1175. 
&#x2A; An analyst from Rosenblatt has decided to maintain their Neutral rating on Netflix, which currently sits at a price target of $680. 
&#x2A; Maintaining their stance, an analyst from Keybanc continues to hold a Overweight rating for Netflix, targeting a price of $1100. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Netflix options trades with real-time alerts from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>.

Options

What the Options Market Tells Us About Netflix

A wave of full-shopping boycotts has taken hold in parts of Europe, with consumers in the Balkans leading the charge against skyrocketing grocery prices. Now, a movement in the U.S. is adopting a similar strategy—but for an entirely different reason.
<h2 class="wp-block-heading">European Consumers Push Back Against Rising Costs</h2>
Shoppers across the Balkans recently organized supermarket boycotts to protest soaring food prices and a worsening cost of living crisis. Under the leadership of the consumer rights organization Hello, Inspector, the campaign began in Croatia and swiftly expanded to Bosnia and Herzegovina, Montenegro, and Serbia.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Supermarket aisles were quiet across Croatia on Friday as consumers protested high food prices by joining a boycott on shopping.<a href="https://t.co/GdEHFdOW1R">https://t.co/GdEHFdOW1R</a> <a href="https://t.co/4lNLN132LS">pic.twitter.com/4lNLN132LS</a>
&mdash; AFP News Agency (@AFP) <a href="https://twitter.com/AFP/status/1882851895741743418?ref_src=twsrc%5Etfw">January 24, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
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The boycott had an immediate impact. In Croatia alone, supermarket transactions dropped by 44%, and total sales plunged by 53%, according to tax authorities. In response, the Croatian government increased the number of price-capped essentials from 30 to 70. In an attempt to regain customers, grocery chains such as Kaufland and Konzum announced price reductions and frozen prices on a few products.
Even Montenegro's prime minister expressed support for the movement, stating that &#8220;as a citizen, I support such action.&#8221;
Trending: They call it the &#8216;Biggest Disruption To IP Since Disney&#8217; and their funding window is closing . <a href="https://www.benzinga.com/money/elf-labs-1">Less than 24 hours left&nbsp; for investors to claim shares at just $2/share with $980 minimum.</a>
<h2 class="wp-block-heading">A Different Kind of Boycott Emerges in the U.S.</h2>
While Europeans are protesting high prices, Latinos in the U.S. are using a similar tactic to push back against the <a href="https://www.benzinga.com/news/25/01/43216758/well-go-as-far-as-im-allowed-trumps-plan-with-immigrants-starts-with-1-million-deportations">Trump administration&#8217;s immigration policies</a> and <a href="https://www.benzinga.com/news/25/01/43214683/target-ends-dei-program-following-trumps-call-to-eliminate-illegal-preferences-expert-calls-it-brand-suicide-for-retail-giant-with-diverse-customer-base">rollback of Diversity, Equity, and Inclusion programs</a>. Calling for a stop to non-essential spending, the Latino Freeze Movement has urged Latinos to &#8220;hold the line&#8221; and refrain from patronizing American companies that they perceive to be failing immigrant communities.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Campaña de los latinos contra Cocacola por apoyar las deportaciones Uuuuuuupa NO TOMEN MAS ESA BASURA. <a href="https://t.co/O6tP3DHmpK">pic.twitter.com/O6tP3DHmpK</a>
&mdash; Le petit prince (@don_juan13) <a href="https://twitter.com/don_juan13/status/1886082220227522666?ref_src=twsrc%5Etfw">February 2, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Videos circulating on social media show Latinos rejecting American products, with one clip depicting a family pouring Coca-Cola (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KO#NYSE">KO</a>) and Starbucks (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) down the drain in protest. The movement encourages consumers to swap U.S. products for Latin American alternatives while boycotting companies like Walmart (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>), McDonald's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MCD#NYSE">MCD</a>), Tesla (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), and Home Depot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>).
See Also: How do billionaires pay less in income tax than you?<a href="https://www.benzinga.com/money/tax-deferring-adv"> Tax deferring is their number one strategy</a>.
<h2 class="wp-block-heading">The Economic and Political Impact</h2>
Latinos contribute $3.7 trillion to the U.S. economy, making their collective GDP the fifth largest in the world. The movement argues that a spending freeze could send a strong message to corporations and policymakers alike.
&#8220;Latinos and Latinas, stop spending money. Hold the line. We can all collectively make a big impact by simply holding and not spending our money,&#8221; the Latino Freeze Movement <a href="https://www.latinofreeze.com/">urges on its website</a>.
The boycott extends beyond consumer goods. Participants are encouraged to avoid big purchases, <a href="https://www.benzinga.com/news/25/02/43543459/i-love-canada-more-than-i-love-spotify-canadians-are-canceling-netflix-amazon-disney-and-spotify-en-masse-despite-the-tariff-pause">cancel subscriptions</a>, and focus spending on <a href="https://www.benzinga.com/news/24/01/36819134/mark-cuban-says-he-will-short-companies-who-think-diversity-is-negative-im-telling-you-what-i-think">businesses that support DEI</a> and immigrant rights. Companies like Costco (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>), Trader Joe&#8217;s, Apple (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>), and Netflix (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) are highlighted as supportive, while major brands like Coca-Cola face scrutiny over unverified claims of cooperation with immigration enforcement agencies.
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COST

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Full-Shopping Boycotts Sweep Europe Over High Prices—Now, One US Community Is Following Suit But For A Different Cause

A Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) analyst says investors are focused on advertising growth opportunities and price hikes after the recent fourth-quarter financials that saw record membership growth. 
The Netflix Analyst: JPMorgan analyst Doug Anmuth reiterated an Overweight rating on Netflix with a $1,150 price target.
The Analyst Takeaways: Netflix's fourth-quarter financial results showed confidence in 2025 revenue growth and a strong content slate, Anmuth said in a new investor note.
"We expect NFLX's 2025 revenue growth to be driven by strong engagement &amp; organic sub growth, along with ARM growth through recent price increases," Anmuth said.
The analyst highlights strong engagement of Netflix content with around 200 billion hours of content viewed in 2024 or around two hours per member per day.
Price hikes are likely to be a key catalyst for the company going forward, Anmuth added.
"We estimate the US &amp; UK price hikes will increase annualized revenue by ~$2B in the US &amp; ~$370M in the UK, which gives us increased confidence in NFLX's revenue guidance, with room for potential upside."
The analyst predicts there will not be much pushback on the price increases with a strong content slate and Google Trends data showing search interest for "Cancel Netflix" has normalized.
Anmuth said investors are shifting their focus to Netflix's advertising business, which could be related to the successful rollout of the first-party platform in Canada in the fourth quarter. The platform will be rolled out to the United States in April.
The analyst expects Netflix to balance its content spending with its goal of margin expansion.
"We believe the backdrop for content acquisition remains favorable, &amp; we expect a healthy mix of original/licensed content into 2025."
Anmuth sees Netflix pushing deeper into live sports over time.
The analyst highlights a strong first-quarter content slate of series and movies along with weekly WWE Raw content that debuted on Jan. 6, "which we believe should drive weekly appointment viewing."
"We believe NFLX is a key beneficiary and driver of the ongoing disruption of linear TV, with Netflix's content performing well globally and driving a virtuous circle of strong subscriber growth, more revenue, and growing profit."
NFLX Price Action: Netflix stock is up 0.7% to $1,034.92 on Thursday versus a 52-week trading range of $542.01 to $1,039.24, hitting new all-time highs during Thursday's morning session. Netflix stock is up 87% over the past year.
Photo: Shutterstock

Netflix Stock Attractive At All-Time Highs For Analyst: 'Virtuous Circle Of Strong Subscriber Growth, More Revenue, And Growing Profit'

Streaming giant Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) has opened a new restaurant experience in Las Vegas as part of its continuing efforts to diversify its revenue thanks to<a href="https://www.benzinga.com/general/entertainment/23/08/33994201/netflix-could-have-secret-weapon-to-manage-the-hollywood-strikes-cooking-shows-and-a-new-re"> loyal fan bases.</a>
What Happened: Netflix Bites Vegas is the newest restaurant imagined by Netflix, which has <a href="https://www.benzinga.com/general/entertainment/23/10/35097694/netflix-and-chill-buy-our-merch-streaming-giant-ready-to-make-money-with-new-consumer-produ">opened limited time restaurants</a> before that feature menu dishes inspired by the company's shows and movies.
The restaurant is <a href="https://mgmgrand.mgmresorts.com/en/restaurants/netflix-bites.html">located </a>in the Las Vegas MGM Grand Hotel &amp; Casino, which is operated by MGM Resorts International (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MGM#NYSE">MGM</a>).
Open to the public, customers do not have to be staying at the hotel or going to the casino to take part in the restaurant dining <a href="https://www.prnewswire.com/news-releases/netflix-bites-is-now-open-302373916.html">options</a>. Walk-ins are open with reservations opening on Feb. 20. The restaurant is planned to open for one year and has breakfast, lunch and dinner options.
"This one-of-a-kind restaurant combines Netflix's storytelling with MGM Grand's renowned hospitality, offering an unforgettable culinary journey crafted to give fans a new way to experience their favorite stories and characters," the company said.
The menu was unveiled this week with a variety of options including sandwiches, burgers, seafood, salads, sides, desserts and drinks. Many of the menu items have names that pay tribute to Netflix shows and movies, including:
<ul>
<li>Queen Charlotte's Fruit Trees</li>
<li>Bridgerton Regency Tea</li>
<li>Eggs Benedict Bridgerton</li>
<li>Stranger Things Eleven's Feast</li>
<li>Finny &amp; Georgia's Peaches Foster</li>
<li>Get Your Knives Out For This Glass Onion</li>
<li>Stranger Wings</li>
<li>WWE Smashburger</li>
<li>Beverly Hills Cobb</li>
<li>Selling Caesar Salad</li>
<li>To All The Tomato Soups I've Loved Before</li>
<li>Squid Game Red Bite, Green Bite</li>
<li>Is It (Cheese) Cake</li>
<li>The Dessert Is Lava</li>
</ul>
The restaurant is open daily for breakfast and lunch from 7 a.m. to 2 p.m. local time and from 5 p.m. to 10 p.m. Sunday through Thursday and 5 p.m. to 12 a.m. Friday and Saturday for dinner.
Read Also: <a href="https://www.benzinga.com/news/earnings/25/01/43114866/netflix-q4-earnings-record-subscribers-nfl-squid-game-push-past-highest-expectations">Netflix Q4 Earnings: Record Subscribers, NFL, &#8216;Squid Game&#8217; Push Past &#8216;Highest Expectations&#8217;</a>
Why It's Important: Netflix Bites in Las Vegas follows the streaming company's successful Netflix Bites Los Angeles, which had fully booked reservations in 2023 as a pop-up restaurant.
The streaming company has ventured further into experiences that can provide diversification opportunities and ways to expand on the company's original brands.
This includes having experiences for "Bridgerton," "Stranger Things" and "Squid Game" previously.
Netflix is also opening "experiential entertainment venues" at Texas and Pennsylvania <a href="https://www.benzinga.com/general/entertainment/24/06/39439112/will-netflix-save-shopping-malls-new-experiences-a-potential-game-changer-for-retail-center">shopping malls this year </a>that will offer restaurants with food inspired by Netflix shows and sell merchandise from the company's shows and movies.
The company said it has reached 7.5 million fans across 170 openings in 100 cities around the world for its various experiences.
NFLX Price Action: Netflix stock was down 1.9% to $1,008.80 on Tuesday versus a 52-week trading range of $542.01 to $1,032.85. Netflix stock is up 81% over the last year.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/24/12/42751367/netflix-posts-record-debut-with-squid-game-season-2-heres-how-many-people-watched-show">Netflix Posts Record Debut With &#8216;Squid Game&#8217; Season 2: Here&#8217;s How Many People Watched Show</a></li>
</ul>

Restaurants

Netflix Stock Near All-Time Highs: New Las Vegas Restaurant With Food Inspired By Stranger Things, Squid Game & More Could Diversify Revenue

For a second straight year, the Super Bowl has broken a viewership record with 126 million viewers watching the Philadelphia Eagles defeat the <a href="https://www.benzinga.com/general/sports/25/02/43583513/eagles-fly-over-chiefs-40-22-as-super-bowl-lix-tests-potential-137-million-viewership-for-fox">Kansas City Chiefs.</a>
What Happened: A lopsided victory for the Eagles over the Chiefs in Super Bowl LIX appears to have had a minimal impact on viewership for media rights partner Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>), which was able to secure $7 million to $8 million for most <a href="https://www.benzinga.com/general/sports/25/01/43324031/super-bowl-lix-commercials-hit-record-8-million-how-fox-corporation-can-win-from-nfl-championship">30-second ad slots</a>.
New <a href="https://www.nfl.com/news/fox-projects-super-bowl-lix-averaged-record-126-million-u-s-viewers#:~:text=Fox%20Sports%20is%20projecting%20a,as%20the%20NFL's%20digital%20platforms.">data </a>from Fox and Nielsen says an average of 126 million viewers watched Super Bowl LIX, up 2% from<a href="https://www.benzinga.com/general/space/24/02/37109382/super-bowl-lviii-sets-modern-day-viewership-record-how-did-nfl-championship-compare-to-apollo-11-mo"> last year's record 123.7 million.</a>
Viewership peaked at 135.7 million average viewers around the 8 p.m. ET to 8:15 p.m. ET time slot, which was in the second quarter.
The game was shown on Fox, Fox Deportes, Telemundo and streamed on Tubi and NFL digital channels.
Super Bowl LIX set a Super Bowl record for streaming with 14.5 million average viewers, including 13.6 million on Tubi.
This marks the second straight year with a viewership record for the Super Bowl if the figures hold in the final Nielsen and internal figures. This would also mark the third straight year of an average of 100 million or more viewers.
Several years ago Super Bowl viewership dipped below 100 million viewers, but new tracking for streaming and out-of-home viewership has inflated the numbers to likely more accurate figures.
Read Also: <a href="https://www.benzinga.com/25/02/43598736/super-bowl-commercials-2025-complete-list-of-super-bowl-lix-ads-and-companies-behind-them">Super Bowl Commercials 2025: Complete List of Super Bowl LIX Ads And Companies Behind Them</a>
Why It's Important: The record average viewership and peak audience indicate that fears of viewers dropping off were exaggerated.
The Eagles held a commanding 24-0 lead at halftime before winning 40-22. There was some concern that the companies spending millions on advertisements in the second half of the game could see fewer viewers.
Kendrick Lamar's halftime performance also drew criticism on social media from many people who would have preferred musicians from genres other than rap to perform. The viewership figures likely indicate that the halftime show was among the most watched parts of the game. The final viewership figures will be released later this week, and more game details will be provided.
<a href="https://www.benzinga.com/general/sports/25/02/43548933/exclusive-super-bowl-lix-viewers-more-excited-about-nfl-game-kendrick-lamar-commercials-or-taylor-swift-63-say">A Benzinga survey </a>ahead of the game saw 63% of people say they were most interested in watching the game, with 19% saying they were most interested in the commercials and 11% saying they were most interested in Lamar's halftime show.
The record Super Bowl viewership comes as 2024 NFL viewership was down overall, but saw several records set. Overall NFL viewership averaged 17.5 million viewers per game, down 2% year-over-year. This total marked the sixth highest in NFL history.
NFL Playoffs viewership averaged 35.2 million, not including the Super Bowl, which was down 9% year-over-year.
Streaming companies like Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) and Amazon.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) owned Prime Video set records <a href="https://www.benzinga.com/general/sports/25/01/43013529/amazon-scores-record-with-steelers-ravens-nfl-playoffs-stream-how-game-stacks-up-with-other-media-streamers">for streaming viewership</a> with games during the season. 
Netflix's two Christmas Day games averaged 24.1 million and 24.3 million viewers, marking the most-streamed regular season NFL games. Amazon saw an overall boost to its viewership during the season with its NFL Playoffs game breaking company records.
FOX Price Action: Fox stock is up 0.5% to $50.62 on Tuesday versus a 52-week trading range of $25.82 to $52.54. Fox stock is up 9.5% year-to-date in 2025 and 80.7% over the last year.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/25/02/43608426/super-bowl-lix-rematch-again-sportsbooks-list-eagles-chiefs-as-top-favorites-for-super-bowl-lx">Super Bowl LIX Rematch Again? Sportsbooks List Eagles, Chiefs As Top Favorites For Super Bowl LX</a></li>
</ul>
Photo: zeljkodan/Shutterstock.com

Super Bowl LIX Sets Viewership Record: How Many Watched NFL Championship, Kendrick Lamar's Halftime

OpenAI's AI-powered chatbot ChatGPT&#8217;s rise in web traffic has propelled it past Elon Musk's X and Yahoo, making it the sixth most-visited website globally in January 2025.
What Happened: Last week, Similarweb posted its latest desktop traffic rankings for January 2025.&nbsp;
The latest rankings reveal that Alphabet Inc.'s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) Google continues to dominate with a 29.21% traffic share, followed by YouTube at 20.40%.
Meta Platforms, Inc.'s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) Facebook holds the third spot with 5.08%, while WhatsApp and Instagram are fourth and fifth, respectively.
See Also:&nbsp;<a href="https://www.benzinga.com/news/legal/25/01/43325503/mark-zuckerbergs-meta-pays-trump-25-million-to-settle-lawsuit-over-facebook-instagram-ban-after-jan-6-riot-a-big-year-for-redefining-our-relationships-with-governments" target="_blank" rel="noreferrer noopener">Mark Zuckerberg&#8217;s Meta Pays Trump $25 Million To Settle Lawsuit Over Facebook, Instagram Ban After Jan. 6 Riot: ‘A Big Year For Redefining Our Relationships With Governments&#8217;</a>
ChatGPT follows closely with a 2.33% traffic share, showing a notable month-over-month increase of 5.91%.
X, formerly Twitter ranks seventh with a 1.92% traffic share, and Yahoo is eighth at 1.88%. Reddit Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>) and Netflix Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) complete the top ten list.
Reacting to the ranking, OpenAI CEO Sam Altman took to X, and said, "Man, still a long way to go to run down Google."&nbsp;&nbsp;
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">man, still a long way to go to run down google &#x1f97a; <a href="https://t.co/MdD3as1lIU">https://t.co/MdD3as1lIU</a>
&mdash; Sam Altman (@sama) <a href="https://twitter.com/sama/status/1888703820596977684?ref_src=twsrc%5Etfw">February 9, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Similarweb also revealed the top 10 apps in the U.S. (iPhone) in January: DeepSeek &#8211; AI Assistant, ChatGPT, Threads, Block Blast!, TurboTax: File Your Tax Return, T-Life, Google, Google Gemini, Flip: Watch, Create, Shop and Temu: Shop Like a Billionaire.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">They don&#39;t. This is a list of websites. These were the top 10 apps in the US (iPhone) in January: <a href="https://t.co/S2iHN9GWj8">pic.twitter.com/S2iHN9GWj8</a>
&mdash; Similarweb (@Similarweb) <a href="https://twitter.com/Similarweb/status/1888625427721105748?ref_src=twsrc%5Etfw">February 9, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Subscribe to the&nbsp;<a href="https://bztechtrends.beehiiv.com/subscribe" target="_blank" rel="noreferrer noopener">Benzinga Tech Trends newsletter</a>&nbsp;to get all the latest tech developments delivered to your inbox.
Why It&#8217;s Important: In December 2022, almost a month after ChatGPT had its public release, it was reported Google had <a href="https://www.benzinga.com/news/22/12/30170477/chatgpt-popularity-reportedly-leads-to-google-declaring-code-red-as-sundar-pichai-increases-involvem-1">declared a &#8220;code red,&#8221;</a> seeing it posing a threat to its search dominance.&nbsp;
In October 2024, OpenAI further challenged Google by unveiling <a href="https://www.benzinga.com/news/24/10/41663190/openai-rolls-out-chatgpt-search-google-shares-slide">ChatGPT Search</a>, enabling users to access real-time information, a feature traditionally dominated by search engines.
By December, OpenAI expanded this feature to all users, including those on the free tier, enhancing its accessibility and reach.
Meanwhile, Musk, who co-founded OpenAI and then left in 2018, has reportedly made a <a href="https://in.benzinga.com/25/02/43609104/elon-musk-co-founded-openai-now-hes-bidding-974b-to-take-back-the-company">$97.4-billion bid</a> to regain control of the company.
Photo by jamesonwu1972 on Shutterstock
Check out more of Benzinga's Consumer Tech coverage by&nbsp;<a href="https://www.benzinga.com/topic/consumer-tech" target="_blank" rel="noreferrer noopener">following this link</a>.
Read Next:
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<li><a href="https://www.benzinga.com/tech/25/01/43221770/apples-ipad-turns-15-today-heres-a-throwback-to-when-steve-jobs-explained-called-it-the-third-category-after-phones-and-notebooks" target="_blank" rel="noreferrer noopener">Apple&#8217;s iPad Turns 15 Today: Here&#8217;s A Throwback To When Steve Jobs Explained Called It The ‘Third Category&#8217; After Phones And Notebooks</a></li>
</ul>
Disclaimer:&nbsp;This content was partially produced with the help of&nbsp;<a href="https://www.benzinga.com/author/benzinga-neuro" target="_blank" rel="noreferrer noopener">Benzinga Neuro</a>&nbsp;and was reviewed and published by Benzinga editors.

GOOG

GOOGL

RDDT

OpenAI's ChatGPT Surpasses Elon Musk's X To Rank Sixth Most-Visited Website Globally — Sam Altman Says, 'Still A Long Way To Go To Run Down Google'

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Below are some instances of options activity happening in the Communication Services sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ASTS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>02/28/25</td>
<td>$20.00</td>
<td>$119.2K</td>
<td>308</td>
<td>3.1K</td>
</tr>
<tr>
<td>ZI</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>12/19/25</td>
<td>$12.50</td>
<td>$344.9K</td>
<td>1.5K</td>
<td>2.5K</td>
</tr>
<tr>
<td>EA</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>02/21/25</td>
<td>$125.00</td>
<td>$50.7K</td>
<td>5.4K</td>
<td>1.5K</td>
</tr>
<tr>
<td>TKO</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$180.00</td>
<td>$33.1K</td>
<td>241</td>
<td>700</td>
</tr>
<tr>
<td>META</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$720.00</td>
<td>$102.6K</td>
<td>362</td>
<td>356</td>
</tr>
<tr>
<td>BIDU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$120.00</td>
<td>$30.9K</td>
<td>1.0K</td>
<td>247</td>
</tr>
<tr>
<td>NFLX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$1030.00</td>
<td>$36.5K</td>
<td>657</td>
<td>201</td>
</tr>
<tr>
<td>GOOG</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$200.00</td>
<td>$34.1K</td>
<td>6.5K</td>
<td>158</td>
</tr>
<tr>
<td>GOOGL</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>02/14/25</td>
<td>$170.00</td>
<td>$49.5K</td>
<td>188</td>
<td>77</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>02/14/25</td>
<td>$80.00</td>
<td>$115.0K</td>
<td>1.3K</td>
<td>18</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• For ASTS (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ASTS#NASDAQ">ASTS</a>), we notice a call option trade that happens to be bearish, expiring in 18 day(s) on February 28, 2025. This event was a transfer of 100 contract(s) at a $20.00 strike. The total cost received by the writing party (or parties) was $119.2K, with a price of $1192.0 per contract. There were 308 open contracts at this strike prior to today, and today 3111 contract(s) were bought and sold. 
• For ZI (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ZI#NASDAQ">ZI</a>), we notice a call option trade that happens to be bearish, expiring in 312 day(s) on December 19, 2025. This event was a transfer of 2500 contract(s) at a $12.50 strike. The total cost received by the writing party (or parties) was $344.9K, with a price of $138.0 per contract. There were 1532 open contracts at this strike prior to today, and today 2500 contract(s) were bought and sold. 
• For EA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EA#NASDAQ">EA</a>), we notice a put option trade that happens to be neutral, expiring in 11 day(s) on February 21, 2025. This event was a transfer of 1450 contract(s) at a $125.00 strike. The total cost received by the writing party (or parties) was $50.7K, with a price of $35.0 per contract. There were 5485 open contracts at this strike prior to today, and today 1510 contract(s) were bought and sold. 
• Regarding TKO (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TKO#NYSE">TKO</a>), we observe a call option sweep with bullish sentiment. It expires in 39 day(s) on March 21, 2025. Parties traded 51 contract(s) at a $180.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $33.1K, with a price of $650.0 per contract. There were 241 open contracts at this strike prior to today, and today 700 contract(s) were bought and sold. 
• For META (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>), we notice a put option sweep that happens to be bullish, expiring in 66 day(s) on April 17, 2025. This event was a transfer of 29 contract(s) at a $720.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $102.6K, with a price of $3539.0 per contract. There were 362 open contracts at this strike prior to today, and today 356 contract(s) were bought and sold. 
• For BIDU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BIDU#NASDAQ">BIDU</a>), we notice a call option sweep that happens to be bearish, expiring in 66 day(s) on April 17, 2025. This event was a transfer of 149 contract(s) at a $120.00 strike. This particular call needed to be split into 12 different trades to become filled. The total cost received by the writing party (or parties) was $30.9K, with a price of $208.0 per contract. There were 1020 open contracts at this strike prior to today, and today 247 contract(s) were bought and sold. 
• For NFLX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), we notice a call option sweep that happens to be bullish, expiring in 39 day(s) on March 21, 2025. This event was a transfer of 10 contract(s) at a $1030.00 strike. This particular call needed to be split into 7 different trades to become filled. The total cost received by the writing party (or parties) was $36.5K, with a price of $3650.0 per contract. There were 657 open contracts at this strike prior to today, and today 201 contract(s) were bought and sold. 
• For GOOG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>), we notice a call option sweep that happens to be bullish, expiring in 340 day(s) on January 16, 2026. This event was a transfer of 18 contract(s) at a $200.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $34.1K, with a price of $1895.0 per contract. There were 6503 open contracts at this strike prior to today, and today 158 contract(s) were bought and sold. 
• Regarding GOOGL (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>), we observe a call option trade with bearish sentiment. It expires in 4 day(s) on February 14, 2025. Parties traded 30 contract(s) at a $170.00 strike. The total cost received by the writing party (or parties) was $49.5K, with a price of $1650.0 per contract. There were 188 open contracts at this strike prior to today, and today 77 contract(s) were bought and sold. 
• Regarding ROKU (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), we observe a call option trade with bullish sentiment. It expires in 4 day(s) on February 14, 2025. Parties traded 100 contract(s) at a $80.00 strike. The total cost received by the writing party (or parties) was $115.0K, with a price of $1150.0 per contract. There were 1332 open contracts at this strike prior to today, and today 18 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

ASTS

BIDU

ROKU

10 Communication Services Stocks Whale Activity In Today's Session

NFLX REVERSES EARLY WEAKNESS AFTER ALERT AND CLIMBS 14 POINTS
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Netflix, Inc. (NFLX) today experienced a Power Inflow, a significant event for those who follow where smart money goes and value order flow analytics in their trading decisions.&nbsp;
Today, at 11:16 AM on February 7th, a significant trading signal occurred for Netflix, Inc. (NFLX) as it demonstrated a Power Inflow at a price of $1012.80. This indicator is crucial for traders who want to know directionally where institutions and so-called "smart money" moves in the market. They see the value of utilizing order flow analytics to guide their trading decisions. The Power Inflow points to a possible uptrend in Netflix&#8217;s stock, marking a potential entry point for traders looking to capitalize on the expected upward movement. Traders with this signal closely watch for sustained momentum in Netflix&#8217;s stock price, interpreting this event as a bullish sign.
Signal description
Order flow analytics, aka transaction or market flow analysis, separate and study both the retail and institutional volume rate of orders (flow). It involves analyzing the flow of buy and sell orders, along with size, timing, and other associated characteristics and patterns, to gain insights and make more informed trading decisions. This particular indicator is interpreted as a bullish signal by active traders.&nbsp;
The Power Inflow occurs within the first two hours of the market open and generally signals the trend that helps gauge the stock&#8217;s overall direction, powered by institutional activity in the stock, for the remainder of the day.&nbsp;
By incorporating order flow analytics into their trading strategies, market participants can better interpret market conditions, identify trading opportunities, and potentially improve their trading performance. But let's not forget that while watching smart money flow can provide valuable insights, it is crucial to incorporate effective risk management strategies to protect capital and mitigate potential losses. Employing a consistent and effective risk management plan helps traders navigate the uncertainties of the market in a more controlled and calculated manner, increasing the likelihood of long-term success
If you want to stay updated on the latest options trades for NFLX, <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> gives you real-time options trades alerts.&nbsp;
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&#xA9; 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
After Market Close UPDATE:
The price at the time of the Power Inflow was $1012.80. The returns on the High price ($1026.73) and Close price ($1013.93) after the Power Inflow were respectively 1.4% and 0.1%. That is why it is important to have a trading plan that includes Profit Targets and Stop Losses that reflect your risk appetite. 
Past Performance is Not Indicative of Future Results

Technicals

TRADEPULSE POWER INFLOW ALERT: NETFLIX INC., NFLX, RECEIVES ALERT AND MOVES UP 1.4% AFTER TRADEPULSE ALERT

When most people hear Hasbro Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>) they think of the company's toys and games like Transformers, G.I. Joe, Monopoly, Nerf and Play-Doh. Thanks to a new entertainment announcement, investors could soon focus more on the company's <a href="https://www.benzinga.com/news/22/02/25725395/100-upside-what-a-wizards-of-the-coast-spinoff-could-mean-for-hasbro">Wizards of the Coast division.</a>
What Happened: Hasbro Entertainment is launching a film and television universe based on the Magic: The Gathering game, which comes as the brand saw strong growth in<a href="https://www.benzinga.com/news/earnings/24/10/41515616/monopoly-maker-hasbro-inventory-falls-39-in-q3-cfo-vows-to-finish-2024-with-improved-profitability"> the third quarter</a>.
Magic: The Gathering, launched in 1993 by Wizards of the Coast, was the world's first trading card game and became a staple in the sector over the years. Hasbro acquired Wizards of the Coast in 1999 and in recent years has seen increased growth from the sector thanks to digital gaming.
Hasbro is teaming up with Legendary Entertainment, a leading entertainment company that counts Apollo Global Management (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/APO#NYSE">APO</a>) as its co-owner with Legendary.
Legendary Entertainment and Hasbro plan to launch a movie first and then expand into television, following a similar path of the "Dune" franchise, which Legendary Entertainment also worked on, as <a href="https://www.hollywoodreporter.com/movies/movie-news/magic-the-gathering-film-tv-universe-1236129132/">reported </a>by The Hollywood Reporter. 
"We pride ourselves on being thoughtful caretakers of singular, beloved IP, and no property better fits that description than Magic: The Gathering," Legendary's Chairwoman of worldwide production Mary Parent said.
Legendary has worked on turning brands into franchises before with Dune, Godzilla Vs. Kong and the upcoming "Minecraft" movie.
Hasbro has a Magic: The Gathering TV show in the works for Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>). A planned movie was in the works for years but never was created.
"This is an exciting and complementary partnership, uniting one of the world' most iconic brands with a powerful and proven steward," Hasbro Entertainment head of film Zev Foreman said.
Read Also: <a href="https://www.benzinga.com/general/entertainment/23/08/33526418/post-malone-buys-rarest-magic-the-gathering-lord-of-the-rings-card-heres-how-much-he-report">Post Malone Snags Magic: The Gathering&#8217;s Rarest Lord Of The Rings Card: Here&#8217;s How Much He Reportedly Spent</a>
Why It's Important: Magic: The Gathering has been played by 50 million people around the world and has a strong built-in fan base that could translate to a strong reception for the movies and TV shows.
Not all game adaptations work out successfully as several Dungeons &amp; Dragons movies did not perform strongly at the box office. Wizards of the Coast also owns Dungeons &amp; Dragons.
Hasbro has played a key role in adapting its brands into movies and TV shows, including the popular Transformers franchise.
The partnership with Legendary could be the key here as the company has successfully turned Dune into a strong movie and TV franchise.
Hasbro's Wizards of the Coast and Digital Gaming segment continues to be a strong performer for the company and with the latest entertainment news could provide more upside for shareholders.
In 2022, an activist shareholder pushed for Hasbro to spinoff Wizards of the Coast, suggesting there could be significant upside for Hasbro's share price by unlocking the key growth segment.
HAS Price Action: Hasbro stock trades at $58.92 versus a 52-week trading range of $46.10 to $73.46.
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Photo: charnsitr/Shuttersock.com

Gaming

Hasbro Moves To Expand Magic: The Gathering Into Film & TV — Why Legendary Matters

Subscription video-on-demand over-the-top streaming service provider Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) is considering bidding for the U.S. live broadcasting rights for Formula One, with the rights set to begin in 2026.
ESPN has held the rights since 2017 and will see its agreement end after the 2025 season. ESPN is a unit of&nbsp;The Walt Disney Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>).
The rising appeal of Formula One in the U.S., partly driven by the success of Netflix&#8217;s &#8220;Drive to Survive&#8221; series, has led to a resurgence of interest in airing the sport, <a target="_blank" href="https://www.nytimes.com/athletic/6120990/2025/02/07/formula-1-netflix-tv-espn/" rel="noreferrer noopener">The Athletic</a> reports.
ESPN&#8217;s existing agreement, <a target="_blank" href="https://www.benzinga.com/general/entertainment/22/06/27850945/espn-beats-out-amazon-comcast-and-netflix-for-formula-1-rights-here-are-the-details" rel="noreferrer noopener">extended in 2022, grants them the F1 broadcasting </a>rights until 2025. Now that ESPN&#8217;s exclusive period has ended, other broadcasters, including major streaming services, are competing for the rights.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/02/43563232/software-company-solarwinds-to-go-private-in-44b-deal-stocks-skyrocket" rel="noreferrer noopener">Software Company SolarWinds Agrees To Go Private In $4.4B Deal</a>
Netflix&#8217;s expansion into sports and live programming is gaining momentum, highlighted by the high demand for the recently aired <a target="_blank" href="https://www.benzinga.com/24/12/42653325/exclusive-netflix-to-have-merry-christmas-with-nfl-games-will-viewers-tune-in-60-say" rel="noreferrer noopener">Mike Tyson vs. Jake Paul boxing match</a>.
The streaming service recently announced that it will exclusively broadcast the 2027 and 2031 Women&#8217;s World Cups for American audiences.
Last December, Netflix streamed two NFL games, marking the beginning of a multi-year agreement. Under this deal, the streaming platform will air at least one game each Christmas in 2024, 2025, and 2026, <a target="_blank" href="https://www.benzinga.com/media/24/12/42701434/netflixs-nfl-debut-brings-record-streams-but-lags-traditional-tv-report" rel="noreferrer noopener">valued at $150 million annually</a>.
The games attracted an average viewership of more than 26 million U.S. viewers. Nielsen reported that these games were the<a target="_blank" href="https://www.benzinga.com/content/42783613/65-million-nfl-views-propel-netflix-toward-long-term-growth" rel="noreferrer noopener"> most-streamed in NFL history</a>.
The success of these games has further strengthened Netflix&#8217;s reputation as a live-streaming platform and propelled interest in increasing sports content.
The pursuit is not without competition, though. Netflix&#8217;s rival Amazon.com Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), in partnership with Walt Disney Co. and Comcast Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>), secured an 11-year, $77 billion agreement to air NBA games last July.
Amazon dedicates around $3 billion each year to sports content, covering broadcasting rights for major leagues such as the NBA and NFL.
Historically, Formula One has collaborated with network broadcasters in the U.S., having previously worked with Fox and NBC before ESPN acquired the broadcasting rights.
Apparently, Netflix&#8217;s market value now surpasses the combined worth of the media firms owning the four major U.S. broadcast networks, including CBS, owned by&nbsp;Paramount Global (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PARA#NASDAQ">PARA</a>), NBC owned by&nbsp;Comcast Corporation, FOX owned by&nbsp;Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>) and ABC, owned by&nbsp;The Walt Disney Company.
In the fourth quarter, Netflix added 18.9 million new paid subscribers, setting a company milestone. By the end of the quarter, the company reached 301.6 million global paid subscribers, solidifying its <a target="_blank" href="https://www.benzinga.com/general/education/25/01/43145703/netflix-worth-more-than-disney-paramount-comcast-fox-combined" rel="noreferrer noopener">lead in the streaming industry</a>.
Price Action: NFLX shares are trading higher by 0.23% at $1,018.11 at the last check Friday.
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Photo via Shutterstock

CMCSA

Netflix Eyes Formula One US Broadcast Rights Starting In 2026

Netflix (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) has outperformed the market over the past 20 years by 29.66% on an annualized basis producing an average annual return of 38.05%. Currently, Netflix has a market capitalization of $434.77 billion. 
Buying $100 In NFLX: If an investor had bought $100 of NFLX stock 20 years ago, it would be worth $63,707.53 today based on a price of $1016.40 for NFLX at the time of writing.
<h3>Netflix's Performance Over Last 20 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1738884619_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Walt Disney Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) CEO Bob Iger believes that ESPN gives the company a significant edge over streaming rivals like Netflix Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) and Amazon.com, Inc.'s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) Prime Video.
What Happened: During Disney's <a href="https://in.benzinga.com/25/02/43494650/disney-q1-earnings-powered-by-moana-2-and-mufasa-theme-parks-loses-streaming-subscribers">first-quarter earnings</a> call, Iger highlighted ESPN's year-round, 24/7 sports coverage as a key differentiator.
Other streamers are getting into the sports game Disney has the advantage of a menu of sports programming that no one else has, Iger said. "We're on 365 days a year, 24 hours a day. So, if you're a sports fan, it's not about one day of boxing or one day of football, it's about sports every single day of the year."
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He also addressed Disney's broader strategy of making ESPN available across multiple platforms, including skinny bundles and a dedicated flagship streaming service set to launch later this year.
Some will want to consume ESPN as part of a linear channel, others will migrate in the direction of skinnier bundles or sports bundles, he said, adding, "We plan to take advantage" of all of these opportunities.
Subscribe to the&nbsp;<a href="https://bztechtrends.beehiiv.com/subscribe" target="_blank" rel="noreferrer noopener">Benzinga Tech Trends newsletter</a>&nbsp;to get all the latest tech developments delivered to your inbox.
Why It Matters: Disney&#8217;s first-quarter earnings report revealed a 5% year-on-year revenue growth to $24.70 billion, surpassing analyst expectations.
However, Disney experienced a decline of 0.7 million in Disney+ Core paid subscribers, ending the quarter with 125 million subscribers. Sports revenue, primarily driven by ESPN, stayed the same compared to last year, totaling $4.85 billion.
Last month, Netflix posted <a href="https://www.benzinga.com/news/earnings/25/01/43114866/netflix-q4-earnings-record-subscribers-nfl-squid-game-push-past-highest-expectations">fourth-quarter revenue</a> of $10.25 billion, a 16% increase from the previous year.
At the time, Gary Black highlighted the Mike Tyson&#8211;Jake Paul fight and Beyoncé&#8217;s Christmas show as <a href="https://www.benzinga.com/general/entertainment/25/01/43150781/netflix-crushed-q4-thanks-to-sports-squid-game-says-gary-black-analyst-highlights-low-attrition-despite-price-hikes-predicts-stock-upside">key drivers for Netflix's 18.9</a> million net subscriber gains, exceeding the expected 9.2 million.
Amazon is also reportedly shifting its Prime Video focus <a href="https://www.benzinga.com/25/01/43215631/amazon-prime-video-shifts-focus-to-live-sports-looks-to-become-profitable-by-end-of-2025">toward live sports</a>, investing heavily in sports content to achieve profitability by the end of 2025. The company is scheduled to report its earnings on Feb. 6.
Price Action: Disney&#8217;s stock fell by 0.22% in after-hours trading, ending at $110.30. Earlier on Wednesday, it closed at $110.54, reflecting a 2.44% drop, according to <a href="https://pro.benzinga.com/dashboard">Benzinga Pro data</a>.
Image via Shutterstock
Check out more of Benzinga's Consumer Tech coverage by&nbsp;<a href="https://www.benzinga.com/topic/consumer-tech" target="_blank" rel="noreferrer noopener">following this link</a>.
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Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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Press Releases

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NETFLIX BITES IS NOW OPEN!

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