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MACY'S INC

Macy's

Founded in 1858 and based in New York City, Macy's operates about 450 stores under the Macy's nameplate, nearly 60 stores under the Bloomingdale's (full-price and outlet) and Bloomie's nameplates, and more than 170 freestanding Bluemercury specialty beauty stores. Macy's also operates e-commerce sites and licenses Bloomingdale's stores in the United Arab Emirates and Kuwait. Women's apparel, accessories, shoes, cosmetics, and fragrances constitute about 62% of Macy's sales.

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Aquí tienes cinco acciones estadounidenses que podrían llamar la atención de los inversores este jueves: BJ, KR, VEEV, M y HPE.

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Target Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>) stock has slumped 29% so far this year, extending declines after falling in each of the last three years. The seventh biggest US retailer has seen a whopping two-thirds of its market value eroded since peaking just above $129 billion in mid-2021. Fast forward to 2025, and its market capitalization is just about $44 billion.
Target&#8217;s steep and extended declines in the stock market potentially serves as a <a href="https://www.benzinga.com/etfs">warning for ETF investors</a> who still think highly of big-box retail.
What Does This Mean For ETFs?
<ul class="wp-block-list">
<li>Retail ETFs: Risk In The Aisles</li>
</ul>
For funds invested in Target such as the VanEck Retail ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RTH#NASDAQ">RTH</a>), the retailer&#8217;s poor market performance has been a drag. A once-safe bet on middle-class spending, Target now embodies the agony of inflation-weary shoppers and the boundaries of retail automatization.
<ol class="wp-block-list">
<li></li>
</ol>
With peers such as Macy&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>) also hinting at strain, these ETFs are as much at the mercy of changing U.S. consumer risks as ever.
<ul class="wp-block-list">
<li>Dividend ETFs: Is The Yield Worth The Risk?</li>
</ul>
Target continues to boast a 4.66% dividend yield, underpinned by a history of <a href="https://www.benzinga.com/quote/TGT/dividends">annual dividend increases</a>. That&#8217;s left it securely in the portfolio of VictoryShares Dividend Accelerator ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VSDA#NASDAQ">VSDA</a>).
<ol start="2" class="wp-block-list">
<li></li>
</ol>
But be warned: Target&#8217;s dividend record may be strong, but without earnings growth or investor confidence, that won&#8217;t redeem the stock&#8217;s weakness.
What&#8217;s Happening With TGT?
<ol start="3" class="wp-block-list">
<li></li>
</ol>
In early 2025, when Target announced a rollback of its Diversity, Equity, and Inclusion (DEI) initiatives, it sparked criticism and a 40-day boycott by consumers. That pushed Target&#8217;s stock down further till it lost about $12.4 billion in market value by February.
Then came the class-action lawsuit following the backlash, which accused Target of misleading investors about the risks of changing its DEI policies. 
It didn&#8217;t end there. That was followed by uncertainty over Target&#8217;s policy on self-checkout lanes. Media reports this week hinted that Target is limiting self-checkout to thwart shoplifting. But the company says it&#8217;s merely enforcing a 10-items-or-fewer rule—a policy it rolled out quietly in March 2024, not last weekend. But the confusion adds to the image of a company grappling to fill gaps while navigating turbulent macro seas.
Now, with customer worries about theft, &#8220;shrink,&#8221; and subpar customer experience, the sheen of tech-savvy retail is fading. A reminder that automation, poorly executed, can shrink more than products—it can lose consumer trust.
And now, amid fears that <a href="https://www.benzinga.com/news/global/25/04/45017240/covid-like-shortages-empty-shelves-expected-thanks-to-trump-tariffs-experts-say">U.S. tariffs on international trade will lead to empty shop shelves</a>, Target appears to be restocking investor anxiety more than customer baskets.
Adding more intrigue, Senator Shelley Moore Capito recently <a href="https://www.benzinga.com/insights/government/25/05/45290762/a-congress-member-sold-up-to-30k-in-target-stock-heres-what-you-need-to-know">sold TGT shares on May 7</a>, as reported under the STOCK Act. The range of value sold was $2,002 to $30,000. Although one congressional trade isn&#8217;t gospel, investors may consider this a subtle red flag.
Final Receipt
Target&#8217;s <a href="https://stockanalysis.com/stocks/tgt/market-cap/?utm_source=chatgpt.com">valuation </a>crash isn&#8217;t merely a corporate fall from favor—it might just be a flashing yellow warning light for ETF investors. If you&#8217;re in it for the dividends, sector exposure, or thematic play on retail disruption, it&#8217;s time to rethink what TGT does for your portfolio. As of today, this Target may be more of a moving one.
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Equities

Sector ETFs

ETFs

Merrill Lynch Retail HOLDRS Trust due 12/31/41

VSDA

Target's Self-Checkout Flip-Flop Isn't Helping After A 66% Value Crash: Are Retail ETFs Ringing Up The Real Risk?

Morgan Stanley analyst Alex Straton maintains Macy's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>) with a Equal-Weight and lowers the price target from $14 to $12.

Price Target

Analyst Ratings

Morgan Stanley Maintains Equal-Weight on Macy's, Lowers Price Target to $12

<ul>
<li>Several third-party sellers will not be participating in Amazon's 2025 Prime Day</li>
<li>The 145% tariffs on China-made goods are making it "unaffordable" to sell their merchandise at a discounted cost</li>
<li>In Q4 of 2024, 62% of units were sold by third-party sellers</li>
</ul>
Several third-party sellers will not be participating in Amazon's (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) 2025 Prime Day sales due to tariffs, <a href="https://www.reuters.com/business/retail-consumer/some-amazon-sellers-are-pulling-out-prime-day-amid-trump-tariffs-2025-04-28/">Reuters</a> reported on Monday. The merchants, who previously sold China-made goods on Amazon's e-commerce platform, have said they will not be participating at all, or will greatly reduce the amount of discounted merchandise they offer in order to protect profit margins.
Prime Day, which is usually held in mid-July, is one of Amazon's biggest shopping events of the year. Participation for individual retailers is optional, but Amazon spends millions of dollars promoting the event, which can lead to a halo effect for sellers.&nbsp;
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Four sellers and six consultants, who represent hundreds of individual sellers, told Reuters they will not be a part of Prime Day this year.
One of these sellers, Steve Green, who lists China-made bikes and skateboards on his shop, told the agency he's planning to skip Prime Day for the first time since 2020. With tariffs on China sitting at 145%, the cost of newly imported merchandise will nearly double for him, making it "unaffordable." Rather than listing it at a discount during the sale, he plans to hold onto the stock he imported before the tariffs took effect to sell later at full price.
Kim Vaccarella, the chief executive of Bogg Bag, a China-made tote bag company, has a similar plan. She is working to move manufacturing to Cambodia and Vietnam, where tariff costs will be lower, and is electing to hold on to some of her existing U.S. inventory until the transition is complete. Rather than selling the rubber totes, which typically go for between $70 to $200, at a steep Prime Day discount, she's moving them to stores like Macy's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>), Bloomingdales, and Dick's Sporting Goods (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) where they can be sold at full price.
"Amazon will be fine, but I do feel for some of the third-party sellers – they&#8217;re the ones that are going to be hurt the most in this environment," Arun Sundaram, an analyst at CFRA Research, told Reuters.&nbsp;
Trending: It&#8217;s no wonder Jeff Bezos holds over $250 million in art — <a href="https://www.benzinga.com/money/masterworks">this alternative asset has outpaced the S&amp;P 500 since 1995, delivering an average annual return of 11.4%. Here&#8217;s how everyday investors are getting started.</a>
Consultants were quoted by Reuters as saying that Prime Day has always pinched profitability for merchants, who take just 15% to 20% of a sale as profit after accounting for the cost of goods and Amazon's fees. Now, tariffs will reduce that profit margin even more for third-party sellers.&nbsp;
&#8220;Last year Prime Day was a no-brainer,&#8221; said Rick Sliter, CEO of pillow company MedCline. &#8220;But if tariffs continue, discounting gets thrown out the window.&#8221;
According to Reuters, consultants who work with Amazon vendors have reported that the company has begun surveying some of their largest vendors and third-party sellers to see how tariffs are impacting their businesses. According to <a href="https://www.marketplacepulse.com/articles/amazon-steers-third-party-seller-share-to-all-time-high">Marketplace Pulse</a>, 62% of the units sold in Q4 of 2024 were sold by third-party sellers.
But that concern may be too little, too late. "Nearly all my clients are pulling back in Prime Day deals,&#8221; said Jon Elder, a consultant who counts 100 Amazon sellers as clients. &#8220;It's rough right now. Lots of difficult decisions are being made.&#8221;
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Image: Shutterstock

Personal Finance

AMZN

Sellers Pull Out Of Amazon Prime Day, Say Discounting Is 'Out The Window' Amid Tariffs

Barclays analyst Paul Kearney on Monday initiated coverage on the shares of Gildan Activewear Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIL#NYSE">GIL</a>) and announced a price forecast of $51.
The analyst initiated coverage on Macy&#8217;s Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>) and Columbia Sportswear Co (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) with an Equal Weight rating and announced a price forecast of $12 and $64, respectively.
Kearney also initiated coverage on the shares of Carter&#8217;s Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRI#NYSE">CRI</a>) and Kohls Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) with an Underweight rating and announced a price forecast of $25 and $4, respectively.
While the analyst acknowledges the strength of the U.S. consumer, he remains cautious in the short term due to market turbulence and policy uncertainties impacting consumer and business sentiment. 
Also Read: <a href="https://www.benzinga.com/news/25/04/45039495/dominos-pizza-q1-operating-margin-shrinks-as-lower-income-consumers-feel-the-pinch">Domino&#8217;s Pizza Q1 Operating Margin Shrinks As Lower-Income Consumers Feel the Pinch</a>
The analyst highlights apparel as one of the sectors most vulnerable to tariff policy shifts. Considering the deflationary tendencies of apparel, along with consumer challenges and intense competition, Kearney anticipates a decline in unit sales during the second half of 2025 and the first half of 2026.
Although inventory management among department stores and retailers has normalized throughout 2024, the analyst warns that supply chain risks and weakening consumer demand could prompt retailers to adopt a conservative buying strategy in the second half of 2025.
The analyst expects retailers to prioritize key brands that drive traffic, manage costs effectively and offer better value to shoppers.
Kearney prefers companies that are expanding their direct-to-consumer (DTC) businesses and strengthening brand positioning to support price increases such as Ralph Lauren Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RL#NYSE">RL</a>), Kontoor Brands Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KTB#NYSE">KTB</a>), and Levi Strauss &amp; Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LEVI#NYSE">LEVI</a>).
Companies that maintain diversified geographic exposure to help mitigate pricing challenges internationally include Ralph Lauren, Levi and PVH Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PVH#NYSE">PVH</a>).
Companies that demonstrate operational advantages in sourcing to better handle tariff risks with the likes of Gildan, Kontoor Brands and offer strong free cash flow to equity, providing flexibility to return capital to shareholders, such as Gildan and PVH).
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Photo: Shutterstock

Initiation

General

COLM

LEVI

Barclays Flags Macy's, Kohl's Risks During Consumer Weakness; Highlights Gildan, Levi's For Strength

During the last three months, 11 analysts shared their evaluations of Macy's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>), revealing diverse outlooks from bullish to bearish.
The table below offers a condensed view of their recent ratings, showcasing the changing sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">9</td>
<td align="right">0</td>
<td align="right">1</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">4</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">4</td>
<td align="right">0</td>
<td align="right">1</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts have recently evaluated Macy's and provided 12-month price targets. The average target is $13.73, accompanied by a high estimate of $17.00 and a low estimate of $8.00. Highlighting a 11.42% decrease, the current average has fallen from the previous average price target of $15.50. 
<img src="https://www.benzinga.com/files/images/story/2025/1745845212_0.png" alt="price target chart" />
<h2>Exploring Analyst Ratings: An In-Depth Overview</h2>
The perception of Macy's by financial experts is analyzed through recent analyst actions. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.
&#x7C; Analyst &#x7C; Analyst Firm &#x7C; Action Taken &#x7C; Rating &#x7C;Current Price Target&#x7C; Prior Price Target &#x7C; 
&#x7C;--------------------&#x7C;---------------------&#x7C;---------------&#x7C;---------------&#x7C;--------------------&#x7C;--------------------&#x7C; 
&#x7C;Paul Kearney &#x7C;Barclays &#x7C;Announces &#x7C;Equal-Weight &#x7C; $12.00&#x7C;- &#x7C; 
&#x7C;Brooke Roach &#x7C;Goldman Sachs &#x7C;Lowers &#x7C;Neutral &#x7C; $12.00&#x7C;$17.00 &#x7C; 
&#x7C;Paul Lejuez &#x7C;Citigroup &#x7C;Lowers &#x7C;Neutral &#x7C; $11.00&#x7C;$14.00 &#x7C; 
&#x7C;Matthew Boss &#x7C;JP Morgan &#x7C;Lowers &#x7C;Neutral &#x7C; $13.00&#x7C;$14.00 &#x7C; 
&#x7C;Dana Telsey &#x7C;Telsey Advisory Group&#x7C;Maintains &#x7C;Market Perform &#x7C; $15.00&#x7C;$15.00 &#x7C; 
&#x7C;Paul Lejuez &#x7C;Citigroup &#x7C;Lowers &#x7C;Neutral &#x7C; $14.00&#x7C;$16.00 &#x7C; 
&#x7C;Brooke Roach &#x7C;Goldman Sachs &#x7C;Lowers &#x7C;Buy &#x7C; $17.00&#x7C;$19.00 &#x7C; 
&#x7C;Jay Sole &#x7C;UBS &#x7C;Lowers &#x7C;Sell &#x7C; $8.00&#x7C;$9.00 &#x7C; 
&#x7C;Dana Telsey &#x7C;Telsey Advisory Group&#x7C;Lowers &#x7C;Market Perform &#x7C; $15.00&#x7C;$17.00 &#x7C; 
&#x7C;Dana Telsey &#x7C;Telsey Advisory Group&#x7C;Maintains &#x7C;Market Perform &#x7C; $17.00&#x7C;$17.00 &#x7C; 
&#x7C;Dana Telsey &#x7C;Telsey Advisory Group&#x7C;Maintains &#x7C;Market Perform &#x7C; $17.00&#x7C;$17.00 &#x7C;
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Responding to changing market dynamics and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their response to recent developments related to Macy's. This offers insight into analysts' perspectives on the current state of the company.</li>
<li>Rating: Offering insights into predictions, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Macy's compared to the broader market.</li>
<li>Price Targets: Analysts provide insights into price targets, offering estimates for the future value of Macy's's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
Navigating through these analyst evaluations alongside other financial indicators can contribute to a holistic understanding of Macy's's market standing. Stay informed and make data-driven decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/M/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Macy's analyst ratings.</a>
<h2>Get to Know Macy's Better</h2>
Founded in 1858 and based in New York City, Macy's operates about 450 stores under the Macy's nameplate, nearly 60 stores under the Bloomingdale's (full-price and outlet) and Bloomie's nameplates, and more than 170 freestanding Bluemercury specialty beauty stores. Macy's also operates e-commerce sites and licenses Bloomingdale's stores in the United Arab Emirates and Kuwait. Women's apparel, accessories, shoes, cosmetics, and fragrances constitute about 62% of Macy's sales.
<h3>Unraveling the Financial Story of Macy's</h3>
Market Capitalization: Indicating a reduced size compared to industry averages, the company's market capitalization poses unique challenges.
Revenue Growth: Macy's's revenue growth over a period of 3M has faced challenges. As of 31 January, 2025, the company experienced a revenue decline of approximately -4.39%. This indicates a decrease in the company's top-line earnings. When compared to others in the Consumer Discretionary sector, the company faces challenges, achieving a growth rate lower than the average among peers.
Net Margin: Macy's's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 4.27% net margin, the company effectively manages costs and achieves strong profitability.
Return on Equity (ROE): The company's ROE is a standout performer, exceeding industry averages. With an impressive ROE of 7.86%, the company showcases effective utilization of equity capital.
Return on Assets (ROA): Macy's's ROA surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 2.03% ROA, the company effectively utilizes its assets for optimal returns.
Debt Management: Macy's's debt-to-equity ratio is below industry norms, indicating a sound financial structure with a ratio of 1.25.
<h2>Analyst Ratings: What Are They?</h2>
Analysts work in banking and financial systems and typically specialize in reporting for stocks or defined sectors. Analysts may attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish "analyst ratings" for stocks. Analysts typically rate each stock once per quarter.
Some analysts will also offer forecasts for metrics like growth estimates, earnings, and revenue to provide further guidance on stocks. Investors who use analyst ratings should note that this specialized advice comes from humans and may be subject to error.
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Demystifying Macy's: Insights From 11 Analyst Reviews

Barclays analyst Paul Kearney initiates coverage on Macy's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>) with a Equal-Weight rating and announces Price Target of $12.

Barclays Initiates Coverage On Macy's with Equal-Weight Rating, Announces Price Target of $12

For adults who grew up in the 1980s and 1990s, a movie being made about a former toy store could become one of their <a href="https://www.benzinga.com/general/entertainment/24/12/42750888/top-anticipated-2025-movies-for-big-screen-success-and-stocks-investors-should-watch">most anticipated movies</a> to watch in theaters.
What Happened: Former toy retailer Toys &#8216;R&#8217; Us is getting the movie treatment with a live-action film inspired by "Night at the Museum."
The "Night at the Museum" film franchise saw characters from the past come to life after the museum closed, which means we could be getting a live-action film of toys coming to life after the toy store closed, or in a way a live-action "Toy Story" movie.
Story Kitchen and Toys "R" Us Studios are teaming up on the film efforts, according to a Variety <a href="https://variety.com/2025/film/news/toys-r-us-live-action-movie-story-kitchen-1236375189/">report</a>.
"Toys ‘R' Us is a cultural touchstone that continues impacting the child in all of us today," Story Kitchen co-founders Dmitri M. Johnson and Mike Goldberg said. "As ‘80s kids who considered Toys ‘R' Us one of the most magical places on Earth, we're honored to partner to create a film that will capture the spirit of adventure, creativity and nostalgia that Toys ‘R' Us represents."
The modern film is described as being similar to "Night at the Museum" along with films like "Back to the Future and "Big." Movies like "Jumanji" and "Barbie," which also brought toys to the big screen, are also used in the description of the future film.
"It will be as boundless as play itself, evoking the electric sense of wonder that is the essence of Toys ‘R' Us," Toys &#8220;R&#8221; Us Studios President Kim Miller Olko said.
Story Kitchen is well known for its work on video game adaptations for TV and film including "Sonic the Hedgehog." The studio is also working on the "Tomb Raider" franchise for Netflix and Amazon MGM Studios project and "Toejam &amp; Earl" for Amazon MGM Studios.
Read Also:<a href="https://www.benzinga.com/general/entertainment/25/04/44828976/minecraft-box-office-success-could-see-more-adaptations-elon-musk-wants-this-video-game-movie-next"> &#8216;Minecraft&#8217; Box Office Success Could See More Adaptations: Elon Musk Wants This Video Game Movie Next</a>
Why It's Important: No film partner was named for the Toys &#8216;R&#8217; Us film. Variety reports that Story Kitchen has a first-look TV deal with Amazon.com Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) and a first-look deal with DreamWorks Animation, which is a Comcast Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>) unit, for animated film.
As a live-action film, Story Kitchen could look to partner with one of its current partners or shop around depending on demand for the film rights. &nbsp;
Toys &#8216;R&#8217; Us was founded in 1957 and was one of the largest toy retailers in the U.S. and world until Walmart sought to take its title for toy shopping in the early 1990s. Toys &#8216;R&#8217; Us declared bankruptcy in 2017.
Now owned by WHP Global, Toys &#8216;R&#8217; Us stores within stores <a href="https://www.benzinga.com/news/21/08/22577648/macys-brings-back-toys-r-us-brand-to-us-market">can be found</a> inside Macy's Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>) locations. The retailer's baby segment Babies &#8216;R&#8217; Us was also brought back to life through a partnership with Kohl's Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) in 2024.
The film could draw interest in more retail partnerships in the future.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/general/entertainment/25/04/44903063/star-wars-highlights-tv-new-movie-with-ryan-gosling-fortnite-collab-will-the-force-be-with-disney-stock">Star Wars Highlights TV, New Movie With Ryan Gosling, Fortnite Collab: Will The Force Be With Disney Stock?</a></li>
</ul>
Photo: <a href="https://www.shutterstock.com/g/Andrei+Stanescu">Sundry Photography</a> via Shutterstock

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