Integral Ad Science Holdi Bolsa (NASDAQ: IAS)

Integral Ad Science Holdi (NASDAQ:IAS) Bolsa

INTEGRAL AD SCIENCE HOLDING

Integral Ad Science

Integral Ad Science Holding Corp is a digital advertising verification company. The cloud-based technology platform of the company delivers independent measurement and verification of digital advertising across all devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Geographically, the company derives a majority of its revenue from the Americas region.

Integral Ad Science Holdi

Integral Ad Science Holding Corp. - Common Stock

Integral Ad Science Holding Corp

Raymond James analyst Andrew Marok maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Outperform and raises the price target from $11 to $13.

News

Price Target

Analyst Ratings

Raymond James Maintains Outperform on Integral Ad Science Holdi, Raises Price Target to $13

Barclays analyst Raimo Lenschow maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Equal-Weight and raises the price target from $7 to $9.

Barclays Maintains Equal-Weight on Integral Ad Science Holdi, Raises Price Target to $9

Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) raises FY2025 sales outlook from $588.00 million-$600.00 million to $590.00 million-$600.00 million vs $592.02 million estimate.

Guidance

Integral Ad Science Holdi Raises FY2025 Sales Guidance from $588.00M-$600.00M to $590.00M-$600.00M vs $592.02M Est

Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) sees Q2 sales of $142.000 million-$144.000 million vs $129.18 million analyst estimate.

Integral Ad Science Holdi Sees Q2 Sales $142.000M-$144.000M vs $129.18M Est

Integral Ad Science (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) reported quarterly earnings of $0.05 per share which beat the analyst consensus estimate of $0.03 by 66.67 percent. This is a 600 percent increase over losses of $(0.01) per share from the same period last year. The company reported quarterly sales of $134.07 million which beat the analyst consensus estimate of $129.18 million by 3.78 percent. This is a 17.06 percent increase over sales of $114.53 million the same period last year.

Earnings

Earnings Beats

Integral Ad Science Q1 EPS $0.05 Beats $0.03 Estimate, Sales $134.07M Beat $129.18M Estimate

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Earnings Scheduled For May 12, 2025

General

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Integral Ad Science To Power Nextdoor's Brand Safety Tool

Raymond James analyst Andrew Marok maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Outperform and lowers the price target from $16 to $11.

Raymond James Maintains Outperform on Integral Ad Science Holdi, Lowers Price Target to $11

<h3>Gainers</h3>
<ul>
<li>Society Pass (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SOPA#NASDAQ">SOPA</a>) stock rose 13.6% to $1.34 during Friday's pre-market session. The company's market cap stands at $6.6 million. </li>
<li>Brag House Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TBH#NASDAQ">TBH</a>) shares moved upwards by 8.43% to $0.59. The company's market cap stands at $6.3 million. </li>
<li>Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) shares increased by 7.45% to $7.64. The market value of their outstanding shares is at $1.2 billion. </li>
<li>FingerMotion (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FNGR#NASDAQ">FNGR</a>) shares moved upwards by 7.14% to $2.55. The market value of their outstanding shares is at $145.7 million. </li>
<li>TruGolf Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TRUG#NASDAQ">TRUG</a>) stock increased by 6.78% to $0.31. The company's market cap stands at $13.6 million. </li>
<li>Reddit (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>) shares rose 6.5% to $126.51. The company's market cap stands at $23.3 billion. The company's, Q1 earnings came out yesterday. </li>
</ul>
<h3>Losers</h3>
<ul>
<li>Advantage Solutions (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ADV#NASDAQ">ADV</a>) shares declined by 18.9% to $1.07 during Friday's pre-market session. The company's market cap stands at $346.0 million. </li>
<li>Emerald Holding (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EEX#NYSE">EEX</a>) stock decreased by 13.72% to $3.9. The market value of their outstanding shares is at $778.4 million. As per the press release, Q1 earnings came out yesterday. </li>
<li>Criteo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRTO#NASDAQ">CRTO</a>) shares decreased by 13.27% to $28.99. The market value of their outstanding shares is at $1.5 billion. As per the press release, Q1 earnings came out today. </li>
<li>TNL Mediagene (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TNMG#NASDAQ">TNMG</a>) stock fell 13.16% to $0.33. The market value of their outstanding shares is at $8.6 million. As per the news, the FY earnings report came out yesterday. </li>
<li>Cable One (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CABO#NYSE">CABO</a>) shares fell 12.6% to $228.98. The company's market cap stands at $1.2 billion. As per the press release, Q1 earnings came out yesterday. </li>
<li>Take-Two Interactive (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTWO#NASDAQ">TTWO</a>) shares decreased by 9.84% to $212.05. The market value of their outstanding shares is at $37.2 billion. 
See Also: <a href="http://www.benzinga.com/money/best-communication-services-stocks/" title="www.benzinga.com/money/best-communication-services-stocks/">www.benzinga.com/money/best-communication-services-stocks/</a></li>
</ul>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

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12 Communication Services Stocks Moving In Friday's Pre-Market Session

Throughout the last three months, 7 analysts have evaluated Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>), offering a diverse set of opinions from bullish to bearish.
The following table summarizes their recent ratings, shedding light on the changing sentiments within the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">5</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Insights from analysts' 12-month price targets are revealed, presenting an average target of $12.0, a high estimate of $17.00, and a low estimate of $7.00. Observing a downward trend, the current average is 13.85% lower than the prior average price target of $13.93. 
<img src="https://www.benzinga.com/files/images/story/2025/1745445676_0.png" alt="price target chart" />
<h2>Breaking Down Analyst Ratings: A Detailed Examination</h2>
The standing of Integral Ad Science Holdi among financial experts becomes clear with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
&#x7C; Analyst &#x7C; Analyst Firm &#x7C; Action Taken &#x7C; Rating &#x7C;Current Price Target&#x7C; Prior Price Target &#x7C; 
&#x7C;--------------------&#x7C;--------------------&#x7C;---------------&#x7C;---------------&#x7C;--------------------&#x7C;--------------------&#x7C; 
&#x7C;Mark Kelley &#x7C;Stifel &#x7C;Lowers &#x7C;Buy &#x7C; $13.00&#x7C;$15.00 &#x7C; 
&#x7C;Raimo Lenschow &#x7C;Barclays &#x7C;Lowers &#x7C;Equal-Weight &#x7C; $7.00&#x7C;$14.00 &#x7C; 
&#x7C;Matthew Cost &#x7C;Morgan Stanley &#x7C;Lowers &#x7C;Equal-Weight &#x7C; $12.50&#x7C;$13.50 &#x7C; 
&#x7C;Vikram Kesavabhotla &#x7C;Baird &#x7C;Lowers &#x7C;Neutral &#x7C; $9.00&#x7C;$16.00 &#x7C; 
&#x7C;Matthew Cost &#x7C;Morgan Stanley &#x7C;Raises &#x7C;Equal-Weight &#x7C; $13.50&#x7C;$13.00 &#x7C; 
&#x7C;Youssef Squali &#x7C;Truist Securities &#x7C;Raises &#x7C;Buy &#x7C; $17.00&#x7C;$16.00 &#x7C; 
&#x7C;Nat Schindler &#x7C;Scotiabank &#x7C;Raises &#x7C;Sector Perform &#x7C; $12.00&#x7C;$10.00 &#x7C;
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: In response to dynamic market conditions and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their reaction to recent developments related to Integral Ad Science Holdi. This insight gives a snapshot of analysts' perspectives on the current state of the company.</li>
<li>Rating: Gaining insights, analysts provide qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of Integral Ad Science Holdi compared to the broader market.</li>
<li>Price Targets: Analysts gauge the dynamics of price targets, providing estimates for the future value of Integral Ad Science Holdi's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
To gain a panoramic view of Integral Ad Science Holdi's market performance, explore these analyst evaluations alongside essential financial indicators. Stay informed and make judicious decisions using our Ratings Table.
<a href="https://www.benzinga.com/quote/IAS/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Integral Ad Science Holdi analyst ratings.</a>
If you are interested in following small-cap stock news and performance <a href="https://www.benzinga.com/news/small-cap?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">you can start by tracking it here</a>.
<h2>Discovering Integral Ad Science Holdi: A Closer Look</h2>
Integral Ad Science Holding Corp is a digital advertising verification company. The cloud-based technology platform of the company delivers independent measurement and verification of digital advertising across all devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Geographically, the company derives a majority of its revenue from the Americas region.
<h3>Integral Ad Science Holdi's Economic Impact: An Analysis</h3>
Market Capitalization Analysis: The company exhibits a lower market capitalization profile, positioning itself below industry averages. This suggests a smaller scale relative to peers.
Revenue Growth: Integral Ad Science Holdi's revenue growth over a period of 3M has been noteworthy. As of 31 December, 2024, the company achieved a revenue growth rate of approximately 13.96%. This indicates a substantial increase in the company's top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Communication Services sector.
Net Margin: Integral Ad Science Holdi's financial strength is reflected in its exceptional net margin, which exceeds industry averages. With a remarkable net margin of 9.98%, the company showcases strong profitability and effective cost management.
Return on Equity (ROE): Integral Ad Science Holdi's ROE surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 1.53% ROE, the company effectively utilizes shareholder equity capital.
Return on Assets (ROA): Integral Ad Science Holdi's ROA surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 1.34% ROA, the company effectively utilizes its assets for optimal returns.
Debt Management: Integral Ad Science Holdi's debt-to-equity ratio is below the industry average at 0.06, reflecting a lower dependency on debt financing and a more conservative financial approach.
<h2>What Are Analyst Ratings?</h2>
Experts in banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their comprehensive research involves attending company conference calls and meetings, analyzing financial statements, and engaging with insiders to generate what are known as analyst ratings for stocks. Typically, analysts assess and rate each stock once per quarter.
Some analysts also offer predictions for helpful metrics such as earnings, revenue, and growth estimates to provide further guidance as to what to do with certain tickers. It is important to keep in mind that while stock and sector analysts are specialists, they are also human and can only forecast their beliefs to traders.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

7 Analysts Have This To Say About Integral Ad Science Holdi

Stifel analyst Mark Kelley maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Buy and lowers the price target from $15 to $13.

Stifel Maintains Buy on Integral Ad Science Holdi, Lowers Price Target to $13

Barclays analyst Raimo Lenschow maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Equal-Weight and lowers the price target from $14 to $7.

Barclays Maintains Equal-Weight on Integral Ad Science Holdi, Lowers Price Target to $7

The most oversold stocks in the communication services sector presents an opportunity to buy into undervalued companies.
The RSI is a momentum indicator, which compares a stock&#8217;s strength on days when prices go up to its strength on days when prices go down. When compared to a stock&#8217;s price action, it can give traders a better sense of how a stock may perform in the short term. An asset is typically considered oversold when the <a href="https://www.benzinga.com/topic/rsi">RSI is below 30</a>, according to <a href="https://pro.benzinga.com/">Benzinga Pro</a>.
Here's the latest list of major oversold players in this sector, having an RSI near or below 30.
<h3 class="wp-block-heading">Sohu.com Ltd &#8211; ADR (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SOHU#NASDAQ">SOHU</a>)</h3>
<ul>
<li>On Feb. 18, Sohu.com posted a non-GAAP net loss of $15 million for the fourth quarter, versus a year-ago loss of $11 million. Total revenues fell 5% year-over-year to $135 million. Dr. Charles Zhang, Chairman and CEO of Sohu.com Limited, commented, &#8220;In the fourth quarter of 2024, our brand advertising revenues hit the high end of our previous guidance, while both our online game revenues and bottom line performance were much better than expected. For Sohu media platform, we continued to refine our products, optimized algorithms, and strictly controlled budgets.&#8221; The company's stock fell around 41% over the past month and has a 52-week low of $7.79.</li>
<li>RSI Value: 19.3</li>
<li>SOHU Price Action: Shares of Sohu gained 5.3% to close at $8.33 on Thursday.</li>
<li>Edge Stock Ratings: 17.24 Momentum score with Value at 91.56. </li>
</ul>
<figure class="wp-block-image size-full"><a href="https://www.benzinga.com/quote/SOHU"><img loading="lazy" decoding="async" width="496" height="196" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023415/image-1-12.png" alt="" class="wp-image-878989" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023415/image-1-12.png 496w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023415/image-1-12-300x119.png 300w" sizes="(max-width: 496px) 100vw, 496px" /></a></figure>
<h3 class="wp-block-heading">IAC Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAC#NASDAQ">IAC</a>)&nbsp;&nbsp;&nbsp;</h3>
<ul>
<li>IAC will post its first quarter results after the closing bell on Monday, May 5. The company's stock fell around 17% over the past month and <a href="https://www.benzinga.com/quote/IAC">has a 52-week low</a> of $32.08.</li>
<li>RSI Value: 28.7</li>
<li>IAC Price Action: Shares of IAC gained 0.8% to close at $33.02 on Thursday.</li>
<li>Benzinga Pro&#8217;s charting tool helped identify the trend in <a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0421">IAC stock</a>. </li>
</ul>
<figure class="wp-block-image size-full is-resized"><a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0421"><img loading="lazy" decoding="async" width="923" height="847" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023523/image-29.png" alt="" class="wp-image-878992" style="width:497px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023523/image-29.png 923w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023523/image-29-300x275.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023523/image-29-768x705.png 768w" sizes="(max-width: 923px) 100vw, 923px" /></a></figure>
<h3 class="wp-block-heading">Integral Ad Science Holding Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>)</h3>
<ul>
<li>On April 17, Morgan Stanley analyst Matthew Cost maintained Integral Ad Science with an Equal-Weight rating and lowered the price target from $13.5 to $12.5. The company's stock fell around 28% over the past month and has a 52-week <a href="https://www.benzinga.com/quote/IAS">low of $6.32.</a></li>
<li>RSI Value: 28.4</li>
<li>IAS Price Action: Shares of Integral Ad Science gained 1.7% to close at $6.52 on Thursday.</li>
<li>Benzinga Pro&#8217;s signals feature notified of a potential <a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0421">breakout in IAS shares</a>. </li>
</ul>
<figure class="wp-block-image size-full is-resized"><a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0421"><img loading="lazy" decoding="async" width="898" height="848" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023739/image-30.png" alt="" class="wp-image-879000" style="width:564px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023739/image-30.png 898w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023739/image-30-300x283.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/21023739/image-30-768x725.png 768w" sizes="(max-width: 898px) 100vw, 898px" /></a></figure>
Learn more about BZ Edge Rankings—click to see scores for other stocks in the sector and s<a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound">ee how they compare.</a> 
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Photo via Shutterstock

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Morgan Stanley analyst Matthew Cost maintains Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) with a Equal-Weight and lowers the price target from $13.5 to $12.5.

Morgan Stanley Maintains Equal-Weight on Integral Ad Science Holdi, Lowers Price Target to $12.5

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Shares of companies within the broader communication services sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

Lisa Utzschneider, Chief Executive Officer at Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>), executed a substantial insider sell on April 9, according to an SEC filing.
What Happened: Utzschneider's decision to sell 8,547 shares of Integral Ad Science Holdi was revealed in a Form 4 filing with the <a href="https://www.sec.gov/Archives/edgar/data/0001842718/000184271825000039//Archives/edgar/data/1842718/000184271825000039/0001842718-25-000039-index.htm">U.S. Securities and Exchange Commission</a> on Wednesday. The total value of the sale is $58,546.
Tracking the Thursday's morning session, Integral Ad Science Holdi shares are trading at $7.48, showing a down of 0.13%.
<h3>All You Need to Know About Integral Ad Science Holdi</h3>
Integral Ad Science Holding Corp is a digital advertising verification company. The cloud-based technology platform of the company delivers independent measurement and verification of digital advertising across all devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Geographically, the company derives a majority of its revenue from the Americas region.
<h3>Integral Ad Science Holdi's Financial Performance</h3>
Revenue Growth: Over the 3 months period, Integral Ad Science Holdi showcased positive performance, achieving a revenue growth rate of 13.96% as of 31 December, 2024. This reflects a substantial increase in the company's top-line earnings. As compared to competitors, the company surpassed expectations with a growth rate higher than the average among peers in the Communication Services sector.
Profitability Metrics:
<ul>
<li>
Gross Margin: The company maintains a high gross margin of 78.22%, indicating strong cost management and profitability compared to its peers.
</li>
<li>
Earnings per Share (EPS): Integral Ad Science Holdi's EPS is below the industry average. The company faced challenges with a current EPS of 0.09. This suggests a potential decline in earnings.
</li>
</ul>
Debt Management: The company maintains a balanced debt approach with a debt-to-equity ratio below industry norms, standing at 0.06.
Insights into Valuation Metrics:
<ul>
<li>
Price to Earnings (P/E) Ratio: The Price to Earnings ratio of 32.59 is lower than the industry average, indicating potential undervaluation for the stock.
</li>
<li>
Price to Sales (P/S) Ratio: The current P/S ratio of 2.34 is below industry norms, suggesting potential undervaluation and presenting an investment opportunity for those considering sales performance.
</li>
<li>
EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation &amp; Amortization): The company's EV/EBITDA ratio of 9.67 trails industry averages, indicating a potential disparity in market valuation that could be advantageous for investors.
</li>
</ul>
Market Capitalization Analysis: Reflecting a smaller scale, the company's market capitalization is positioned below industry averages. This could be attributed to factors such as growth expectations or operational capacity.
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<h3>Illuminating the Importance of Insider Transactions</h3>
Insightful as they may be, insider transactions should be considered alongside a thorough examination of other investment criteria.
When discussing legal matters, the term "insider" refers to any officer, director, or beneficial owner holding more than ten percent of a company's equity securities, as stipulated in Section 12 of the Securities Exchange Act of 1934. This includes executives in the c-suite and significant hedge funds. Such insiders are required to report their transactions through a Form 4 filing, which must be completed within two business days of the transaction.
A new purchase by a company insider is a indication that they anticipate the stock will rise.
On the other hand, insider sells may not necessarily indicate a bearish view and can be motivated by various factors.
<h3>Navigating the World of Insider Transaction Codes</h3>
Digging into the details of stock transactions, <a href="https://www.benzinga.com/money/investing-tools">investors</a> frequently turn their attention to those taking place in the open market, as outlined in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S signifies a sale. Transaction code C signals the conversion of an option, and transaction code A denotes a grant, award, or other acquisition of securities from the company.
<a href="https://www.benzinga.com/sec/insider-trades/search/index?company_cik=0001842718">Check Out The Full List Of Integral Ad Science Holdi's Insider Trades.</a>
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

Insider Trades

Chief Executive Officer Of Integral Ad Science Holdi Makes $58K Sale

Integral Ad Science (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>), a leading global media measurement and optimization platform, today announced the expansion of its partnership with Reddit (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>), a community platform powered by conversation and authentic human connection. Global advertisers can now access expanded measurement capabilities across Reddit, including Viewability and Invalid Traffic Measurement, as part of IAS's Total Media Quality for Reddit.
With IAS's Total Media Quality for Reddit, advertisers can remain confident that their media buys are reaching real users across more than 100,000 authentic interest-based, intent-driven communities on the platform.
"IAS's Total Media Quality for Reddit provides advertisers with third-party campaign insights backed by trusted and transparent metrics to help brands safeguard and scale across Reddit's unique communities and conversations," said Lisa Utzschneider, CEO of IAS. "Reddit continues to provide advertisers with a platform to reach highly engaged communities, and we are excited to expand our solutions to give Reddit advertisers actionable data to better inform media buys on the platform."
With Total Media Quality for Reddit, IAS will provide advertisers with:
<ul>
<li>Greater Transparency:&nbsp;Advertisers can validate their content adjacency with trusted third-party analysis aligned to industry frameworks, and validate that they are engaging with real users and maximizing campaign spend.</li>
<li>Comprehensive Reporting:&nbsp;Advertisers can leverage IAS Signal, IAS's unified reporting platform, for industry leading Viewability, Invalid Traffic, and Brand Safety and Suitability Measurement with content-level insights that enable advertisers to stay informed and take action.</li>
<li>Best-in-class Technology:&nbsp;Total Media Quality for Reddit is powered by IAS's AI-driven Multimedia Technology, which enables advertisers to accurately classify content at scale through frame-by-frame analysis, combining image, audio, and text signals.</li>
<li>Global Coverage:&nbsp;IAS supports measurement across web and in-app, video, and display campaigns for Reddit's Feed, Conversation, and Takeover placements.</li>
</ul>
"As Reddit's advertising business continues to grow, this expanded partnership with IAS reinforces our commitment to providing advertisers with third-party reporting and deeper insight into their presence on the platform," said Jim Squires, EVP of Business Marketing and Growth at Reddit. "IAS's Total Media Quality for Reddit is an added layer of information that gives brands even greater clarity and confidence in the value of being part of conversations that matter to their business."

Contracts

Integral Ad Science Announces Expansion Of Its Partnership With Reddit

In the latest quarter, 4 analysts provided ratings for Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>), showcasing a mix of bullish and bearish perspectives.
The table below offers a condensed view of their recent ratings, showcasing the changing sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts have set 12-month price targets for Integral Ad Science Holdi, revealing an average target of $12.88, a high estimate of $17.00, and a low estimate of $9.00. A 6.33% drop is evident in the current average compared to the previous average price target of $13.75. 
<img src="https://www.benzinga.com/files/images/story/2025/1743163263_0.png" alt="price target chart" />
<h2>Understanding Analyst Ratings: A Comprehensive Breakdown</h2>
The analysis of recent analyst actions sheds light on the perception of Integral Ad Science Holdi by financial experts. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Vikram Kesavabhotla</td>
<td>Baird</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$9.00</td>
<td>$16.00</td>
</tr>
<tr>
<td>Matthew Cost</td>
<td>Morgan Stanley</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$13.50</td>
<td>$13.00</td>
</tr>
<tr>
<td>Youssef Squali</td>
<td>Truist Securities</td>
<td>Raises</td>
<td>Buy</td>
<td>$17.00</td>
<td>$16.00</td>
</tr>
<tr>
<td>Nat Schindler</td>
<td>Scotiabank</td>
<td>Raises</td>
<td>Sector Perform</td>
<td>$12.00</td>
<td>$10.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts adapt their recommendations to changing market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their response to recent developments related to Integral Ad Science Holdi. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Gaining insights, analysts provide qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of Integral Ad Science Holdi compared to the broader market.</li>
<li>Price Targets: Gaining insights, analysts provide estimates for the future value of Integral Ad Science Holdi's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
Assessing these analyst evaluations alongside crucial financial indicators can provide a comprehensive overview of Integral Ad Science Holdi's market position. Stay informed and make well-judged decisions with the assistance of our Ratings Table.
<a href="https://www.benzinga.com/quote/IAS/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Integral Ad Science Holdi analyst ratings.</a>
If you are interested in following small-cap stock news and performance <a href="https://www.benzinga.com/news/small-cap?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">you can start by tracking it here</a>.
<h2>All You Need to Know About Integral Ad Science Holdi</h2>
Integral Ad Science Holding Corp is a digital advertising verification company. The cloud-based technology platform of the company delivers independent measurement and verification of digital advertising across all devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Geographically, the company derives a majority of its revenue from the Americas region.
<h3>A Deep Dive into Integral Ad Science Holdi's Financials</h3>
Market Capitalization Analysis: Below industry benchmarks, the company's market capitalization reflects a smaller scale relative to peers. This could be attributed to factors such as growth expectations or operational capacity.
Positive Revenue Trend: Examining Integral Ad Science Holdi's financials over 3 months reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 13.96% as of 31 December, 2024, showcasing a substantial increase in top-line earnings. When compared to others in the Communication Services sector, the company excelled with a growth rate higher than the average among peers.
Net Margin: Integral Ad Science Holdi's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 9.98% net margin, the company effectively manages costs and achieves strong profitability.
Return on Equity (ROE): Integral Ad Science Holdi's ROE surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 1.53% ROE, the company effectively utilizes shareholder equity capital.
Return on Assets (ROA): Integral Ad Science Holdi's ROA excels beyond industry benchmarks, reaching 1.34%. This signifies efficient management of assets and strong financial health.
Debt Management: The company maintains a balanced debt approach with a debt-to-equity ratio below industry norms, standing at 0.06.
<h2>The Core of Analyst Ratings: What Every Investor Should Know</h2>
Ratings come from analysts, or specialists within banking and financial systems that report for specific stocks or defined sectors (typically once per quarter for each stock). Analysts usually derive their information from company conference calls and meetings, financial statements, and conversations with important insiders to reach their decisions.
Beyond their standard evaluations, some analysts contribute predictions for metrics like growth estimates, earnings, and revenue, furnishing investors with additional guidance. Users of analyst ratings should be mindful that this specialized advice is shaped by human perspectives and may be subject to variability.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

Where Integral Ad Science Holdi Stands With Analysts

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Goldman Sachs analyst Caitlin Burrows downgraded the rating for Kilroy Realty Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KRC#NYSE">KRC</a>) from Buy to Neutral and lowered the price target from $42 to $36. Kilroy Realty shares closed at $34.23 on Thursday. <a href="https://www.benzinga.com/quote/KRC/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Baird analyst Vikram Kesavabhotla downgraded DoubleVerify Holdings, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DV#NYSE">DV</a>) from Outperform to Neutral and lowered the price target from $20 to $14. DoubleVerify shares closed at $13.99 on Thursday. <a href="https://www.benzinga.com/quote/DV/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Baird analyst Vikram Kesavabhotla downgraded the rating for Integral Ad Science Holding Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) from Outperform to Neutral and cut the price target from $16 to $9. Integral Ad Science shares closed at $8.64 on Thursday. <a href="https://www.benzinga.com/quote/IAS/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Jefferies analyst Blayne Curtis downgraded KLA Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KLAC#NASDAQ">KLAC</a>) from Buy to Hold and announced a $725 price target. KLA shares closed at $700.00 on Thursday. <a href="https://www.benzinga.com/quote/KLAC/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>B of A Securities analyst Joshua Shanker downgraded Voya Financial, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VOYA#NYSE">VOYA</a>) from Neutral to Underperform and cut the price target from $79 to $71. Voya Financial shares closed at $69.40 on Thursday. &nbsp;<a href="https://www.benzinga.com/quote/VOYA/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying KLAC stock? Here&#8217;s what analysts think: 
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</ul>
Photo: Shutterstock

Downgrades

KLAC

VOYA

This KLA Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Friday

Baird analyst Vikram Kesavabhotla downgrades Integral Ad Science Holdi (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IAS#NASDAQ">IAS</a>) from Outperform to Neutral and lowers the price target from $16 to $9.

Baird Downgrades Integral Ad Science Holdi to Neutral, Lowers Price Target to $9

Legal

IAS INVESTOR ALERT: Bronstein, Gewirtz & Grossman LLC Announces that Integral Ad Science Holding Corp. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit

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