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EBAY INC

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EBay operates one of the largest e-commerce marketplaces in the world, with $75 billion in 2024 gross merchandise volume rendering the firm a top 10 global e-commerce company. It generates revenue from listing fees, advertising, revenue-sharing arrangements with service providers, and managed payments, with its platform connecting more than 130 million buyers and roughly 20 million sellers across almost 190 global markets at the end of 2024. EBay generates just north of 50% of its GMV in international markets, with a large presence in the UK, Germany, and Australia.

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eBay Inc

During Conference Call, eBay CFO Reportedly Says Strength In Q2 Driven By Favorable Trends In US, Where Consumer Demand Improved, Impact Of Tariffs Was More Muted Than Anticipated

Auction company eBay Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) reported second-quarter financial results after <a href="https://www.benzinga.com/earnings">market close Wednesday.</a>
 <a href="https://www.benzinga.com/quote/EBAY" target="_blank" rel="noreferrer noopener">See real-time eBay price here.</a>
Here are the highlights.
What Happened: eBay reported second-quarter revenue of $2.73 billion, up 6% year-over-year. The revenue beat a Street consensus estimate of $2.64 billion, according to data <a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0730">from Benzinga Pro.</a>
The company reported earnings per share of $1.37, beating a Street consensus estimate of $1.30.
Gross merchandise volume was $19.5 billion in the quarter, up 6% year-over-year.
"eBay delivered another strong quarter, with results exceeding expectations across the board," eBay CEO Jamie Iannone said. "Our momentum reflects the strength of our strategic execution and the resilience of our marketplace."
What's Next: eBay is guiding for third-quarter revenue to come in a range of $2.69 billion to $2.74 billion, versus a Street consensus estimate of $2.65 billion, according to data from Benzinga Pro.
The company expects third-quarter adjusted earnings per share to be in a range of $1.29 to $1.34, versus a Street estimate of $1.30.
"We are well-positioned to thrive in our next phase of growth," eBay CFO Peggy Alford said. "I'm committed to driving operational excellence and disciplined capital allocation to support our long-term ambitions and unlock meaningful value for our shareholders."
EBAY Price Action: eBay stock is up 10.43% to $85.56 in after-hours trading versus a 52-week trading range of $53.74 to $83.53.
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eBay Stock Jumps After Hours: Why Auction Company Is Soaring After Earnings

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eBay shares are trading higher after the company reported better-than-expected Q2 financial results and issued Q3 sales guidance above estimates.

eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) is looking for Q3 Adj EPS of $1.29-$1.34 vs $1.30 analyst estimate. sees sales of $2.690-$2.740 vs $2.646 billion analyst estimate.

Guidance

eBay Sees Q3 Adj EPS $1.29-$1.34 vs $1.30 Est; Sees Sales $2.690B-$2.740B vs $2.646B Est

eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) is looking for Q3 GAAP EPS of $0.97-$1.02 vs $0.98 analyst estimate..

eBay Sees Q3 GAAP EPS $0.97-$1.02 vs $0.98 Est

eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) reported quarterly earnings of $1.37 per share which beat the analyst consensus estimate of $1.30 by 5.71 percent. This is a 16.1 percent increase over earnings of $1.18 per share from the same period last year. The company reported quarterly sales of $2.730 billion which beat the analyst consensus estimate of $2.641 billion by 3.38 percent. This is a 6.14 percent increase over sales of $2.572 billion the same period last year.

Earnings Beats

eBay Q2 Adj. EPS $1.37 Beats $1.30 Estimate, Sales $2.730B Beat $2.641B Estimate

U.S. stocks inched higher midday Wednesday, as investors digested upbeat economic data while keeping an optimistic tone ahead of the Federal Reserve's policy decision and a wave of key tech earnings <a href="https://www.benzinga.com/markets/earnings/25/07/46693997/wall-street-earnings-preview-microsoft-apple-meta-amazon-mastercard-visa">due after the bell. </a>
<ul class="wp-block-list">
<li>The QQQ ETF is on track for a fourth consecutive monthly gain. <a href="https://www.benzinga.com/quote/QQQ">See the chart here.</a></li>
</ul>
The S&amp;P 500 rose 0.2%, the Nasdaq added 0.4%, and the Dow Jones hovered near the flatline. Small-cap stocks outperformed, with the Russell 2000 up 0.6%. 
Markets widely expect the Federal Reserve to keep rates steady at 4.25%-4.50%, but with two policymakers already showing preference for a cut, the decision could mark the most divided vote since 1993.
On the trade front, former President Donald Trump announced a new 25% tariff on Indian imports, set to take effect Aug. 1. 
Advance GDP data showed the U.S. economy grew at an annualized 3.0% in the second quarter of 2025, a sharp rebound from the previous quarter's 0.5% contraction and well above the 2.4% consensus, powered by strong consumer spending and a decline in imports. 
In the labor market, private payrolls rose by 104,000 in July, the strongest gain since March and a solid beat on the 75,000 forecast—reversing a contraction in June. 
Commodities were in focus as WTI crude extended its rally, surging 1.5% on the day to hit $70 a barrel, driven by geopolitical tensions following Trump's new 10-day ultimatum to Russia over peace talks with Ukraine. The three-day gain now totals over 8%.
Gold slipped 1% to $3,290 per ounce as the U.S. dollar strengthened on the back of robust economic data. Meanwhile, Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>) held steady around $118,000.
<h3 class="wp-block-heading">Wednesday&#8217;s Performance In Major US Indices, ETFs</h3>
<figure class="wp-block-table is-style-stripes"> 
<table class="has-fixed-layout">
<tbody>
<tr>
<td>Major Indices</td>
<td>Price</td>
<td>1-day %chg</td>
</tr>
<tr>
<td>Russell 2000</td>
<td>2,257.27</td>
<td>0.6%</td>
</tr>
<tr>
<td>Nasdaq 100</td>
<td>23,396.45</td>
<td>0.4%</td>
</tr>
<tr>
<td>S&amp;P 500</td>
<td>6,384.59</td>
<td>0.2%</td>
</tr>
<tr>
<td>Dow Jones</td>
<td>44,654.85</td>
<td>0.0%</td>
</tr>
</tbody>
</table>
<figcaption class="wp-element-caption">Updated by 12:05 p.m. ET</figcaption></figure>
According to <a href="https://www.benzinga.com/pro/?utm_source=BZprocontent&amp;t=be2bearmibe3na1">Benzinga Pro</a> data:
<ul class="wp-block-list">
<li>The&nbsp;Vanguard S&amp;P 500 ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VOO#NYSE">VOO</a>) inched 0.1% higher to $584.81.</li>
<li>The&nbsp;SPDR Dow Jones Industrial Average&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIA#NYSE">DIA</a>) flattened at $446.50.</li>
<li>The tech-heavy&nbsp;Invesco QQQ Trust Series&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>)&nbsp;rose 0.3% to $569.07.</li>
<li>The&nbsp;iShares Russell 2000 ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IWM#NYSE">IWM</a>) rallied 0.7% to $224.19.</li>
<li>The&nbsp;Utilities&nbsp;Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLU#NYSE">XLU</a>) outperformed, up 1%; the&nbsp;Energy&nbsp;Select Sector SPDR Fund&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLE#NYSE">XLE</a>) lagged, down 1%.</li>
</ul>
<h2 class="wp-block-heading">Wednesday&#8217;s Stock Movers</h2>
<ul class="wp-block-list">
<li>Coinbase Global Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COIN#NASDAQ">COIN</a>) climbed 2.3%, poised to break a seven-day losing streak, after JPMorgan Chase &amp; Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JPM#NYSE">JPM</a>) announced a partnership with the crypto exchange that will allow Chase credit card holders to fund their Coinbase wallets and purchase cryptocurrencies. </li>
<li>Stocks moving on earnings reports included: 
<ul class="wp-block-list">
<li>Visa Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/V#NYSE">V</a>) up 0.8%</li>
<li>UnitedHealth Group Incorporated (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UNH#NYSE">UNH</a>) flat</li>
<li>Booking Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>) up 1.2%</li>
<li>Automatic Data Processing, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ADP#NASDAQ">ADP</a>) up 1.9%</li>
<li>Starbucks Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>) up 0.7%</li>
<li>Altria Group, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MO#NYSE">MO</a>) up 2.0%</li>
<li>Trane Technologies plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TT#NYSE">TT</a>) down 7.8%</li>
<li>Mondelez International, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MDLZ#NASDAQ">MDLZ</a>) down 6.0%</li>
<li>Illinois Tool Works Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ITW#NYSE">ITW</a>) down 2.0%</li>
<li>Republic Services, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RSG#NYSE">RSG</a>) down 5.0%</li>
<li>American Electric Power Company, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AEP#NASDAQ">AEP</a>) up 3.8%</li>
<li>Vertiv Holdings Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VRT#NYSE">VRT</a>) up 1.6%</li>
<li>Garmin Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GRMN#NYSE">GRMN</a>) down 5.5%</li>
<li>Electronic Arts Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EA#NASDAQ">EA</a>) up 7.2%</li>
<li>Entergy Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ETR#NYSE">ETR</a>) up 3.2%</li>
<li>Verisk Analytics, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VRSK#NASDAQ">VRSK</a>) down 4.8%</li>
<li>The Hershey Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HSY#NYSE">HSY</a>) up 2.3%</li>
<li>WEC Energy Group, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WEC#NYSE">WEC</a>) up 0.5%</li>
<li>Tradeweb Markets Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TW#NASDAQ">TW</a>) up 4.9%</li>
<li>GE HealthCare Technologies Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GEHC#NASDAQ">GEHC</a>) down 4.9%</li>
<li>Arch Capital Group Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ACGL#NASDAQ">ACGL</a>) down 1.0%</li>
<li>Old Dominion Freight Line, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ODFL#NASDAQ">ODFL</a>) down 8.8%</li>
<li>Humana Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HUM#NYSE">HUM</a>) up 7.4%</li>
<li>Expand Energy Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EXPN#NASDAQ">EXPN</a>) up 5.1%</li>
<li>Smurfit Westrock plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SMUR#NYSE">SMUR</a>) down 2.1%</li>
<li>PPG Industries, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PPG#NYSE">PPG</a>) down 4.9%</li>
<li>Teva Pharmaceutical Industries Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TEVA#NYSE">TEVA</a>) up 3.6%</li>
<li>Essex Property Trust, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ESS#NYSE">ESS</a>) down 4.7%</li>
<li>Teradyne, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TER#NASDAQ">TER</a>) up 21.2%</li>
<li>Fortive Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FTV#NYSE">FTV</a>) up 0.9%</li>
</ul>
</li>
</ul>
<h2 class="wp-block-heading">Stocks slated to report earnings after the close:</h2>
<ul class="wp-block-list">
<li>Albemarle Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ALB#NYSE">ALB</a>)</li>
<li>American Water Works Company, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AWK#NYSE">AWK</a>)</li>
<li>Antero Resources Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AR#NYSE">AR</a>)</li>
<li>AvalonBay Communities, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AVB#NYSE">AVB</a>)</li>
<li>Bausch Health Companies Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BHC#NYSE">BHC</a>)</li>
<li>C.H. Robinson Worldwide, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CHRW#NASDAQ">CHRW</a>)</li>
<li>Carvana Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>)</li>
<li>Cognizant Technology Solutions Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CTSH#NASDAQ">CTSH</a>)</li>
<li>Confluent, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CFLT#NASDAQ">CFLT</a>)</li>
<li>DexCom, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DXCM#NASDAQ">DXCM</a>)</li>
<li>eBay Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>)</li>
<li>Equinix, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EQIX#NASDAQ">EQIX</a>)</li>
<li>Everest Group, Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EG#NYSE">EG</a>)</li>
<li>Extra Space Storage Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EXR#NYSE">EXR</a>)</li>
<li>F5, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FFIV#NASDAQ">FFIV</a>)</li>
<li>Fair Isaac Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FICO#NYSE">FICO</a>)</li>
<li>FirstEnergy Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FE#NYSE">FE</a>)</li>
<li>Ford Motor Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>)</li>
<li>GFL Environmental Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GFL#NYSE">GFL</a>)</li>
<li>Guardant Health, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GH#NASDAQ">GH</a>)</li>
<li>Hologic, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HOLX#NASDAQ">HOLX</a>)</li>
<li>Host Hotels &amp; Resorts, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HST#NASDAQ">HST</a>)</li>
<li>Independence Realty Trust, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IRT#NYSE">IRT</a>)</li>
<li>Invitation Homes Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/INVH#NYSE">INVH</a>)</li>
<li>Lam Research Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LRCX#NASDAQ">LRCX</a>)</li>
<li>Meta Platforms, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>)</li>
<li>MGM Resorts International (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MGM#NYSE">MGM</a>)</li>
<li>Mid-America Apartment Communities, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MAA#NYSE">MAA</a>)</li>
<li>Microsoft Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>)</li>
<li>Public Storage (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PSA#NYSE">PSA</a>)</li>
<li>Prudential Financial, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRU#NYSE">PRU</a>)</li>
<li>PTC Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PTC#NASDAQ">PTC</a>)</li>
<li>QUALCOMM Incorporated (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QCOM#NASDAQ">QCOM</a>)</li>
<li>Sprouts Farmers Market, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SFM#NASDAQ">SFM</a>)</li>
<li>The Allstate Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ALL#NYSE">ALL</a>)</li>
<li>Tyler Technologies, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TYL#NYSE">TYL</a>)</li>
<li>UDR, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UDR#NYSE">UDR</a>)</li>
<li>Ventas, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VTR#NYSE">VTR</a>)</li>
<li>VICI Properties Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VICI#NYSE">VICI</a>)</li>
<li>Western Digital Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WDC#NASDAQ">WDC</a>)</li>
</ul>
Now Read
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/markets/economic-data/25/07/46720292/us-gdp-q2-economy-us-trump-fed-interest-rates-dollar">US Economy Roars Back With 3% Growth, Handing Trump A Timely Victory </a></li>
</ul>
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Stocks Rise Ahead Of Fed Meeting, Oil Jumps To $70: What's Moving Markets Wednesday?

Trump Organization has filed a lawsuit against several unnamed merchandise sellers on popular marketplaces for allegedly marketing counterfeit Trump-branded products. 
What Happened: The Trump Organization, owned by President Donald Trump, has accused multiple online sellers, including retail giants like Walmart Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>), Amazon.com Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), and eBay Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>), of selling &#8220;inferior imitations&#8221; of Trump-branded merchandise, <a href="https://fortune.com/2025/07/30/trump-organization-trademark-infringement-lawsuit-schedule-a-controversy/">reported</a> Fortune. The lawsuit was filed in a U.S. District Court in Florida on Friday.
Around 9,000 Amazon sellers earned nearly $140 million from Trump merchandise sales in the months before the election, per Omnisend data.
The lawsuit accuses the defendants of &#8220;improperly advertising, marketing, and/or selling unauthorized and illegal products infringing upon at least a portion of plaintiffs' Trump trademarks.&#8221; The decision by the Trump Organization to sue these sellers has sparked controversy among legal experts due to its choice of a Schedule A case.
Schedule A cases have become popular among trademark lawyers as they permit&nbsp;the plaintiff to sue a&nbsp;broad range of defendants without naming specific entities, often bypassing costly filing fees. This approach also grants considerable power to the judge&#8217;s discretion.
Legal experts have voiced concerns that Schedule A's broad grouping of defendants could lead to smaller vendors being penalized similarly to large-scale operations. Sarah Fackrell, an intellectual property law professor at Chicago-Kent College of Law, warned about due process issues and the risk of defendants being "railroaded."
SEE ALSO: <a href="https://benzinga.com/news/space/25/07/46714281/senator-urges-elon-musk-to-halt-starlink-access-for-southeast-asian-financial-scammers-spacex-has-a-re" target="_blank" rel="noreferrer noopener">Senator Urges Elon Musk To Halt Starlink Access For Southeast Asian Financial Scammers: &#8216;SpaceX Has A Responsibility&#8230;&#8217;</a>
Why It Matters: This lawsuit comes at a time when the Trump brand is expanding its <a href="https://www.benzinga.com/news/social-media/25/07/46286421/trump-media-goes-global-truth-streaming-service-debuts-worldwide">global presence</a>. Earlier this month, Trump Media &amp; Technology Group Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DJT#NASDAQ">DJT</a>) launched its TV streaming service, Truth+, worldwide. The company also operates the Truth Social social media platform.
In June, Donald Trump Jr., the executive vice president of The Trump Organization, defended his father's financial gains from a family-owned cryptocurrency company, stating that "he doesn't touch it." This followed the disclosure of a $57.7 million income from World Liberty Financial.
In April, Donald Trump&#8217;s online store began selling merchandise branded with "<a href="https://www.benzinga.com/markets/25/04/45001571/trump-2028-merchandise-hits-online-store-despite-constitutional-ban-on-third-term-presidency">Trump 2028</a>," despite the constitutional prohibition on a third term presidency. This move raised eyebrows and sparked debates about the family&#8217;s future political plans.
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Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Trump Organization Sues Amazon, Walmart, eBay Sellers For Marketing 'Inferior Imitations' Of Trump Merch

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Earnings Scheduled For July 30, 2025

B of A Securities analyst Justin Post maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Neutral and raises the price target from $71 to $82.

B of A Securities Maintains Neutral on eBay, Raises Price Target to $82

AN JOSE, Calif., July 29, 2025 /PRNewswire/ --&nbsp;Today, eBay, the marketplace with thousands of vehicles and millions of parts and accessories available every day, announces Secure Purchase – a solution that simplifies vehicle transactions by managing payment, financing, registration, ownership transfer, and transport in one simple experience. From daily drivers to rare restoration projects, it is easier than ever to buy and sell vehicles on eBay.
&nbsp;
"Online automotive shopping offers unmatched selection and value, but it can be overwhelming for some buyers," said Jesse Kiefer, General Manager of Vehicles at eBay. "Secure Purchase removes complexity and adds an extra layer of assurance for users on the marketplace. Shoppers can find exactly the vehicle they want at the right price from anywhere in the U.S., while sellers can close deals with complete confidence. And there's no visit to the DMV."
Vehicle transactions can be complicated, especially when they cross state lines. Notably, nearly 80% of purchases on eBay in 2024 involved buyers and sellers in different states.1&nbsp;Now, with Secure Purchase, both the seller and buyer are verified, paperwork is automated and funds are digital and traceable. Here's how it works:&nbsp;&nbsp;
<ul>
<li>Start the checkout: Both the buyer and seller verify their identity and provide basic information about the vehicle being purchased. &nbsp;</li>
<li>Opt into services: The buyer can select their financing, transportation, protection and insurance preferences in a few clicks. &nbsp;</li>
<li>Submit key information: The seller uploads photos of the title, VIN and odometer reading, all of which are independently verified through national vehicle title databases to ensure accuracy. &nbsp;</li>
<li>Payment and signature: The buyer and seller digitally sign the required documents, then transfer funds through the platform to initiate registration and title transfer.</li>
</ul>
In the face of ongoing affordability concerns, consumers are turning to marketplaces for high-quality&nbsp;preowned goods, especially big-ticket items like cars or trucks. Along with its wide selection, eBay is offering new tools and services to help people discover the inventory they need at incredible value. Secure Purchase, and programs like eBay Guaranteed Fit and Tire Installation, reinforce the platform's commitment to making every step of the vehicle ownership journey better - from discovery and delivery, to maintenance and upgrades.
Shop thousands of vehicles at <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4477261-1&amp;h=3700990712&amp;u=https%3A%2F%2Fwww.ebay.com%2Fb%2FCars-Trucks%2F6001%2Fbn_1865117&amp;a=ebaymotors.com">ebaymotors.com</a> and learn about the program at <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4477261-1&amp;h=4047835552&amp;u=http%3A%2F%2Febay.com%2Fsecure-purchase&amp;a=ebay.com%2Fsecure-purchase">ebay.com/secure-purchase</a>. For more on the latest offerings, follow @ebaymotors on <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4477261-1&amp;h=2342551130&amp;u=http%3A%2F%2Fwww.instagram.com%2Febaymotors&amp;a=Instagram">Instagram</a>, and @ebay on <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4477261-1&amp;h=3795875195&amp;u=http%3A%2F%2Fwww.youtube.com%2Febay&amp;a=YouTube">YouTube</a> and <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4477261-1&amp;h=2797985421&amp;u=http%3A%2F%2Fwww.facebook.com%2Febay&amp;a=Facebook">Facebook</a>.
1&nbsp;According to 2024 eBay U.S. vehicle transaction data
Secure Purchase is powered by the services of Caramel Dealer Services, LLC

eBay Announces Secure Purchase; A Solution That Simplifies Vehicle Transactions By Managing Payment, Financing, Registration, Ownership Transfer, And Transport In One Simple Experience

UBS analyst Kunal Madhukar maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Neutral and raises the price target from $73 to $82.

UBS Maintains Neutral on eBay, Raises Price Target to $82

Stifel analyst Mark Kelley maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Hold and raises the price target from $62 to $68.

Stifel Maintains Hold on eBay, Raises Price Target to $68

Deutsche Bank analyst Lee Horowitz maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Buy and raises the price target from $75 to $90.

Deutsche Bank Maintains Buy on eBay, Raises Price Target to $90

eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) underwent analysis by 22 analysts in the last quarter, revealing a spectrum of viewpoints from bullish to bearish.
The following table encapsulates their recent ratings, offering a glimpse into the evolving sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">2</td>
<td align="right">6</td>
<td align="right">14</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">2</td>
<td align="right">4</td>
<td align="right">10</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
In the assessment of 12-month price targets, analysts unveil insights for eBay, presenting an average target of $70.41, a high estimate of $81.00, and a low estimate of $60.00. This current average has increased by 5.31% from the previous average price target of $66.86. 
<img src="https://www.benzinga.com/files/images/story/2025/1753128020_0.png" alt="price target chart" />
<h2>Deciphering Analyst Ratings: An In-Depth Analysis</h2>
An in-depth analysis of recent analyst actions unveils how financial experts perceive eBay. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Nathan Feather</td>
<td>Morgan Stanley</td>
<td>Raises</td>
<td>Overweight</td>
<td>$81.00</td>
<td>$74.00</td>
</tr>
<tr>
<td>Doug Anmuth</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Neutral</td>
<td>$68.00</td>
<td>$66.00</td>
</tr>
<tr>
<td>Colin Sebastian</td>
<td>Baird</td>
<td>Raises</td>
<td>Outperform</td>
<td>$80.00</td>
<td>$75.00</td>
</tr>
<tr>
<td>Ken Gawrelski</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$66.00</td>
<td>$63.00</td>
</tr>
<tr>
<td>Scott Devitt</td>
<td>Wedbush</td>
<td>Maintains</td>
<td>Neutral</td>
<td>$72.00</td>
<td>$72.00</td>
</tr>
<tr>
<td>Doug Anmuth</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Neutral</td>
<td>$66.00</td>
<td>$60.00</td>
</tr>
<tr>
<td>Shyam Patil</td>
<td>Susquehanna</td>
<td>Raises</td>
<td>Neutral</td>
<td>$70.00</td>
<td>$65.00</td>
</tr>
<tr>
<td>Nathan Feather</td>
<td>Morgan Stanley</td>
<td>Raises</td>
<td>Overweight</td>
<td>$74.00</td>
<td>$70.00</td>
</tr>
<tr>
<td>Deepak Mathivanan</td>
<td>Cantor Fitzgerald</td>
<td>Raises</td>
<td>Neutral</td>
<td>$69.00</td>
<td>$65.00</td>
</tr>
<tr>
<td>Doug Anmuth</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Neutral</td>
<td>$60.00</td>
<td>$54.00</td>
</tr>
<tr>
<td>John Blackledge</td>
<td>TD Securities</td>
<td>Raises</td>
<td>Hold</td>
<td>$64.00</td>
<td>$62.00</td>
</tr>
<tr>
<td>Mark Kelley</td>
<td>Stifel</td>
<td>Raises</td>
<td>Hold</td>
<td>$62.00</td>
<td>$61.00</td>
</tr>
<tr>
<td>Youssef Squali</td>
<td>Truist Securities</td>
<td>Raises</td>
<td>Hold</td>
<td>$68.00</td>
<td>$62.00</td>
</tr>
<tr>
<td>Ross Sandler</td>
<td>Barclays</td>
<td>Raises</td>
<td>Overweight</td>
<td>$77.00</td>
<td>$72.00</td>
</tr>
<tr>
<td>Ken Gawrelski</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$63.00</td>
<td>$62.00</td>
</tr>
<tr>
<td>Thomas Champion</td>
<td>Piper Sandler</td>
<td>Raises</td>
<td>Overweight</td>
<td>$74.00</td>
<td>$70.00</td>
</tr>
<tr>
<td>Mark Mahaney</td>
<td>Evercore ISI Group</td>
<td>Raises</td>
<td>In-Line</td>
<td>$69.00</td>
<td>$63.00</td>
</tr>
<tr>
<td>Colin Sebastian</td>
<td>Baird</td>
<td>Raises</td>
<td>Outperform</td>
<td>$75.00</td>
<td>$68.00</td>
</tr>
<tr>
<td>Bernie McTernan</td>
<td>Needham</td>
<td>Raises</td>
<td>Buy</td>
<td>$78.00</td>
<td>$72.00</td>
</tr>
<tr>
<td>Kunal Madhukar</td>
<td>UBS</td>
<td>Raises</td>
<td>Neutral</td>
<td>$73.00</td>
<td>$72.00</td>
</tr>
<tr>
<td>Ygal Arounian</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Buy</td>
<td>$79.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Mark Kelley</td>
<td>Stifel</td>
<td>Lowers</td>
<td>Hold</td>
<td>$61.00</td>
<td>$63.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts adapt their recommendations to changing market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their response to recent developments related to eBay. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Offering a comprehensive view, analysts assess stocks qualitatively, spanning from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of eBay compared to the broader market.</li>
<li>Price Targets: Analysts explore the dynamics of price targets, providing estimates for the future value of eBay's stock. This examination reveals shifts in analysts' expectations over time.</li>
</ul>
Understanding these analyst evaluations alongside key financial indicators can offer valuable insights into eBay's market standing. Stay informed and make well-considered decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/EBAY/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on eBay analyst ratings.</a>
<h2>All You Need to Know About eBay</h2>
EBay operates one of the largest e-commerce marketplaces in the world, with $75 billion in 2024 gross merchandise volume rendering the firm a top 10 global e-commerce company. It generates revenue from listing fees, advertising, revenue-sharing arrangements with service providers, and managed payments, with its platform connecting more than 130 million buyers and roughly 20 million sellers across almost 190 global markets at the end of 2024. EBay generates just north of 50% of its GMV in international markets, with a large presence in the UK, Germany, and Australia.
<h3>Key Indicators: eBay's Financial Health</h3>
Market Capitalization Analysis: Reflecting a smaller scale, the company's market capitalization is positioned below industry averages. This could be attributed to factors such as growth expectations or operational capacity.
Revenue Growth: eBay displayed positive results in 3M. As of 31 March, 2025, the company achieved a solid revenue growth rate of approximately 1.13%. This indicates a notable increase in the company's top-line earnings. When compared to others in the Consumer Discretionary sector, the company faces challenges, achieving a growth rate lower than the average among peers.
Net Margin: eBay's net margin is impressive, surpassing industry averages. With a net margin of 19.46%, the company demonstrates strong profitability and effective cost management.
Return on Equity (ROE): eBay's ROE stands out, surpassing industry averages. With an impressive ROE of 9.95%, the company demonstrates effective use of equity capital and strong financial performance.
Return on Assets (ROA): eBay's ROA stands out, surpassing industry averages. With an impressive ROA of 2.63%, the company demonstrates effective utilization of assets and strong financial performance.
Debt Management: With a high debt-to-equity ratio of 1.45, eBay faces challenges in effectively managing its debt levels, indicating potential financial strain.
<h2>How Are Analyst Ratings Determined?</h2>
Experts in banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their comprehensive research involves attending company conference calls and meetings, analyzing financial statements, and engaging with insiders to generate what are known as analyst ratings for stocks. Typically, analysts assess and rate each stock once per quarter.
In addition to their assessments, some analysts extend their insights by offering predictions for key metrics such as earnings, revenue, and growth estimates. This supplementary information provides further guidance for traders. It is crucial to recognize that, despite their specialization, analysts are human and can only provide forecasts based on their beliefs.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Beyond The Numbers: 22 Analysts Discuss eBay Stock

Morgan Stanley analyst Nathan Feather maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Overweight and raises the price target from $74 to $81.

Morgan Stanley Maintains Overweight on eBay, Raises Price Target to $81

Sophia Kianni and <a href="https://www.benzinga.com/news/topics/25/07/46260421/phoebe-gates-opens-up-about-being-a-nepo-baby-and-reveals-dorm-room-aha-moment-that-sparked-fashion-startup-phia">Phoebe Gates</a> met as Stanford roommates who bonded over fashion, climate advocacy, and secondhand shopping. Kianni had already gone viral during the pandemic by founding Climate Cardinals, a nonprofit that translated climate resources into over 100 languages. Gates, daughter of Microsoft co-founder <a href="https://www.benzinga.com/news/25/05/45184302/bill-gates-daughter-launches-phia-a-850k-ai-powered-fashion-app-with-backing-from-kris-jenner-and-desiree-gruber">Bill Gates</a> and Melinda French Gates, had interned at British Vogue and was passionate about sustainable fashion,<a href="https://www.forbes.com/sites/alexyork/2025/07/11/how-podcasting-is-fueling-sophia-kianni-and-phoebe-gates-fashion-startup-phia/"> Forbes</a> says.
Their original concept was a browser extension that made it easier to shop secondhand, inspired by the clunky user experience they'd encountered, Kianni told Forbes. One of their professors was so impressed that he gave them a $250,000 grant to get started.
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That initial idea evolved into Phia, an AI-powered fashion app that helps users find the best price for a product across websites, view resale value graphs, and create curated collections, Forbes reports. The app is free for users and earns affiliate commissions on purchases made through its platform.
<h2 class="wp-block-heading">Sophia Kianni's Pivot to Scale</h2>
Before co-founding their fashion tech startup, Kianni was focused on climate education. She told Forbes that while visiting family in the Middle East, she realized many in the community didn't understand the greenhouse gas effect.
That language gap led her to launch Climate Cardinals, a nonprofit built on translation and education. Kianni said the experience taught her lessons she later applied to Phia, especially around building from scratch and mobilizing people online.
"I learned all of these little things that I now 100% have applied to Phia, just in terms of what it took to take something from zero to one," Kianni told Forbes.
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<h2 class="wp-block-heading">From Instagram to Alex Cooper: How They Used Content as Capital</h2>
Phia's model leans heavily on partnerships and content to grow. The app works with major resale sites like eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>), The RealReal (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/REAL#NASDAQ">REAL</a>), and Poshmark, and has collaborations with brands such as Reformation and Prada, Forbes says.
Their social media accounts now have over 100,000 followers combined, and according to Forbes, they also write a newsletter on Substack, where companies like Tory Burch and The RealReal are building fashion communities.
In March, they signed with podcaster Alex Cooper's Unwell Network to host their own show, ‘The Burnouts,' which dives into their startup journey and features guests like Kris Jenner, Paris Hilton, and Vivian Tu, Forbes reports.
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<h2 class="wp-block-heading">‘We Do Have Ourselves': Their Media Strategy Skipped Traditional Ads</h2>
The podcast idea came from advisor Joanne Bradford, former president of Honey, a coupon extension, was sold to PayPal (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PYPL#NASDAQ">PYPL</a>) in 2020 for $4 billion. Bradford told them ‘Call Her Daddy' was one of their best-performing ad channels, but instead of buying ad space, Kianni and Gates pitched a podcast of their own, Forbes says.
"We don't have millions of dollars to spend on ‘Call Her Daddy' ads, but we do have ourselves," Kianni told Forbes. "It was a win-win where we were able to have this incredible distribution vehicle that is able to provide essentially all of this organic coverage to Phia."
Phia has raised $850,000 in total from investors, including Kris Jenner and Sara Blakely, according to Forbes. The company has focused on content creation and partnerships as key growth strategies.
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Image: Shutterstock

PYPL

REAL

"We Don't Have Millions To Spend On 'Call Her Daddy' Ads, But We Do Have Ourselves": How Phoebe Gates And Sophia Kianni Built Phia Via A Podcast

Video game retailer GameStop Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GME#NYSE">GME</a>) made headlines for the wrong reasons when a sales associate stapled receipts through customers' new Nintendo Switch 2 consoles. That unfortunate event has now turned into <a href="https://www.benzinga.com/news/gaming/25/07/46378448/fork-over-1-million-for-nintendo-switch-2-console-killing-stapler-score-lunch-with-gamestops-meme-king">a piece of memorabilia </a>from the company for one lucky bidder.
What Happened: Best known as a <a href="https://www.benzinga.com/general/gaming/23/01/30412695/gamestop-short-squeeze-anniversary-a-look-back-at-david-vs-goliath-battle-and-whats-next">meme stock in recent years</a>, GameStop could soon become known as the home of the $250,000 stapler.
The retailer recently auctioned off the stapler, staple, Switch 2 console and box on eBay Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>).
With 282 bids placed from start to finish, the <a href="https://www.ebay.com/itm/388688595731">auction </a>concluded on Wednesday at a final price of $250,000 to an anonymous buyer.
The video game retailer has dubbed the event as "Staplegate." The events took place at a Staten Island, New York location on June 5 as part of the midnight launch of the Switch 2 console from Nintendo ADR (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NTDOY#OTC">NTDOY</a>).
The refurbished Nintendo Switch 2 console, now stapled, has been repaired by GameStop with a new screen.
&#8220;It is the first known console to be officially stapled during a product launch by GameStop.&#8221;
Also included in the auction is a Certificate of Authenticity for the items listed above, signed by GameStop CEO Ryan Cohen.
&#8220;While the incident itself was unfortunate, we hope its legacy serves a greater purpose,&#8221; Cohen says on the COA.
Proceeds from the auction will benefit the Children&#8217;s Miracle Network Hospitals.
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Why It's Important: The auction gained increased visibility early on, thanks to the GameStop CEO&#8217;s several social media posts about the auction.
Cohen famously played a central role in the GameStop short squeeze as a major investor, who later became chairman and then took on the CEO role.
&#8220;If this reaches six figures, I will include my underwear,&#8221; Cohen&nbsp;<a href="https://x.com/ryancohen/status/1943032530736714175" target="_blank" rel="noreferrer noopener">tweeted&nbsp;</a>with a link to the auction listing.
After bidding climbed over $100,000, Cohen upped the ante with another offer.
&#8220;If this reaches seven figures I will fly the winner to Miami, take them to McDonald&#8217;s for lunch and personally deliver my preowned underwear,&#8221; Cohen said in another&nbsp;<a href="https://x.com/ryancohen/status/1943325564682539422" target="_blank" rel="noreferrer noopener">tweet</a>.
The auction did not reach the $1,000,000 level required for the second promise from Cohen, which means no lunch with Cohen for the winning bidder.
While GameStop will make no revenue from the actual auction, with proceeds going to charity, this could be an example of turning a potential piece of negative news into a positive story.
The company made things right with the customers who had been impacted by Switch 2 consoles and has now raised a quarter of a million dollars for charity.
GME Price Action: GameStop stock was up 1.9% to $23.68 on Wednesday versus a 52-week trading range of $18.73 to $35.81. GameStop stock is down 23.5% year-to-date in 2025.
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Photo: Shutterstock

Gaming

NTDOY

$250,000 For A Stapler? GameStop Turns Blunder Into Big Charity Win

Fans of video game retailer GameStop Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GME#NYSE">GME</a>), a <a href="https://www.benzinga.com/general/gaming/23/01/30412695/gamestop-short-squeeze-anniversary-a-look-back-at-david-vs-goliath-battle-and-whats-next">once popular meme stock</a>, have the opportunity to bid on a unique piece of gaming memorabilia and potentially win a dinner with CEO Ryan Cohen.
What Happened: GameStop is auctioning off the stapler and staple from an event dubbed "Staplegate," where a sales associate accidentally stapled receipts to the boxes of <a href="https://www.benzinga.com/trading-ideas/movers/25/06/45801125/gamestop-shares-are-volatile-ahead-of-earnings-amid-switch-2-buzz">Nintendo Switch 2 consoles</a> that went through the box and into the screen.
According to the listing on eBay Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>), the incidents happened for the midnight launch of the Switch 2 console from Nintendo ADR (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NTDOY#OTC">NTDOY</a>) at the Staten Island, New York, location on June 5, 2025.
The auction <a href="https://www.ebay.com/itm/388688595731">listing </a>includes the stapler, the first stapled Nintendo Switch 2, the Switch 2 box and the staple.
"Features authentic field-use wear throughout and retired immediately from service, the stapler now stands as a retail legend born from a half-second decision," the auction listing says.
The stapled Nintendo Switch 2 console has been refurbished by GameStop with the screen repaired.
"It is the first known console to be officially stapled during a product launch by GameStop."
Also included in the auction is a Certificate of Authenticity for the items listed above from the GameStop CEO.
"While the incident itself was unfortunate, we hope its legacy serves a greater purpose," Cohen says on the COA.
Proceeds from the auction are going to the Children's Miracle Network Hospitals.
Read Also: <a href="https://www.benzinga.com/markets/earnings/25/06/45872536/gamestop-q1-earnings-revenue-misses-despite-collectibles-growth-eps-beats-retailer-adds-4710-bitcoin">GameStop Q1 Earnings: Revenue Misses Despite Collectibles Growth, EPS Beats, Retailer Adds 4,710 Bitcoin</a>
Auction Bidding Heats Up: At the time of writing, the stapler and additional items have a top bid of $243,433.00. Bidding started at $1 and there have been 314 bids since the listing was made public.
The auction ends on Wednesday, July 16, at 12:51 p.m. ET.
Helping boost the auction's visibility and bids have been several social media posts made by Cohen, who is a popular figure among video game fans and investors in GameStop stock.
Cohen famously played a central role in the GameStop short squeeze as a major investor, who later became chairman and then took on the CEO role.
"If this reaches six figures, I will include my underwear," Cohen <a href="https://x.com/ryancohen/status/1943032530736714175">tweeted </a>with a link to the auction listing.
With bidding over $100,000, this means the winning bidder will get a pair of underwear from the GameStop CEO.
"If this reaches seven figures I will fly the winner to Miami, take them to McDonald's for lunch and personally deliver my preowned underwear," Cohen said in another <a href="https://x.com/ryancohen/status/1943325564682539422">tweet</a>.
The auction has not quite made it to the $1,000,000 level needed for this second promise from Cohen. Time will tell if Cohen is just on the hook for a pair of his underwear or if he also needs to make lunch date plans with the lucky auction winner.
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Photo: agustin.photo via Shutterstock

Entertainment

Management

Media

Fork Over $1 Million For Nintendo Switch 2 Console-Killing Stapler, Score Lunch With GameStop's Meme King

JP Morgan analyst Doug Anmuth maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Neutral and raises the price target from $66 to $68.

JP Morgan Maintains Neutral on eBay, Raises Price Target to $68

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