El interés en corto de Celsius Holdings da a los inversores una idea del grado en que los inversores apuestan por la caída de las acciones de Celsius Holdings. Los datos de interés en corto se actualizan cada dos semanas.

Celsius Holdings (NASDAQ:CELH) Bolsa, Informe de interés en corto

Celsius Holdings

Celsius Holdings plays in the energy drink subsegment of the global nonalcoholic beverage market, with 95% of revenue concentrated in North America. Celsius' products contain natural ingredients and a metabolism-enhancing formulation, appealing to fitness and active lifestyle enthusiasts. The firm's portfolio includes its namesake Celsius Originals beverages, Celsius Essentials line (containing aminos), Celsius On-the-Go powder packets, and soon-to-be-acquired Alani Nu energy drinks and snacks portfolio. Celsius dedicates its efforts to branding and innovation, while it largely utilizes third parties for the manufacturing, packaging, and distribution of its products. In 2022, Celsius forged a 20-year distribution agreement with PepsiCo, which holds an 8.5% stake in the business.

Celsius Holdings Inc

JP Morgan analyst Andrea Teixeira maintains Celsius Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>) with a Overweight and raises the price target from $39 to $44.

News

Price Target

Analyst Ratings

CELH

JP Morgan Maintains Overweight on Celsius Holdings, Raises Price Target to $44

Celsius Holdings Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>) is scheduled to report its first-quarter results on Tuesday, May 6, <a href="https://www.benzinga.com/insights/short-sellers/25/04/44634247/how-is-the-market-feeling-about-celsius-holdings">before market open</a>.
According to JPMorgan, material negative earnings revisions seem to be in the company&#8217;s rearview.
The Celsius Holdings Thesis: <a href="https://www.benzinga.com/analyst-stock-ratings/analyst/5e5520feece4e60001201237/andrea-teixeira">Analyst Andrea Teixeira</a> maintained an Overweight rating, while raising the price target from $39 to $44.
The Celsius Holdings Thesis: The company is likely to report sales and earnings at $338 million and 19 cents per share, short of consensus of $343 million and 20 cents per share, Teixeira said in the note.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
Celsius Holdings' sales trends are recovering, "inflecting back to positive growth in some recent periods," she added.
The company is witnessing energy category acceleration, while most staples categories are seeing softening consumption trends, the analyst stated.
The acquisition of Alani Nu, which closed on April 1, 2025, is expected to become accretive from the second quarter, Teixeira said. "With that, our 2025E revenue/EPS/EBITDA move to $2.2B (+64% YOY), $0.95 (+37.7% YOY), and $453M (+77.2% YOY) and our 2026E revenue/EPS/EBITDA move to $2.8B (+27.7% YOY), $1.29 (+35.7% YOY), and $600M (+32.5% YOY)," she further wrote.
CELH Price Action: Shares of Celsius Holdings had risen by 1.72% to $35.47 at the time of publication on Friday.
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Image: Shutterstock

Analyst Color

Previews

Reiteration

Movers

Trading Ideas

Celsius Holdings Q1 Preview: Inflecting To Growth, Negative Earnings Revisions Unlikely, Says Analyst

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Shares of companies within the broader consumer staples sector are trading lower amid overall market weakness.

UBS analyst Peter Grom maintains Celsius Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>) with a Buy and raises the price target from $43 to $48.

UBS Maintains Buy on Celsius Holdings, Raises Price Target to $48

Piper Sandler analyst Michael Lavery maintains Celsius Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>) with a Overweight and raises the price target from $43 to $44.

Piper Sandler Maintains Overweight on Celsius Holdings, Raises Price Target to $44

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Shares of consumer staple companies are trading higher following President Trump's decision to implement a 90-day pause on reciprocal tariffs for all countries except China.

Needham analyst Gerald Pascarelli maintains Celsius Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>) with a Buy and raises the price target from $40 to $45.

Needham Maintains Buy on Celsius Holdings, Raises Price Target to $45

The S&amp;P400 index, which tracks the top mid-cap stocks, fell 9.1% last week and 4.8% last Friday. However, these mid-cap stocks emerged as winners. Are they in your portfolio?
<ol>
<li>Corcept Therapeutics Incorporated (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CORT#NASDAQ">CORT</a>) shares surged 36.28% after the company disclosed that the ROSELLA Phase 3 trial of relacorilant plus nab-paclitaxel in patients with platinum-resistant ovarian cancer met its primary endpoint of improved progression-free survival, as assessed by blinded <a href="https://www.benzinga.com//node/44569564" target="_blank" rel="noreferrer noopener">independent central review (PFS-BICR)</a>.</li>
<li>Mr. Cooper Group Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COOP#NASDAQ">COOP</a>) stock escalated 28.44% after the company announced Rocket Companies Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>) will acquire it in <a href="https://www.benzinga.com//node/44565671" target="_blank" rel="noreferrer noopener">a $9.4 billion all-stock deal</a>.</li>
<li>Verra Mobility Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VRRM#NASDAQ">VRRM</a>) shares rose 10.90%.</li>
<li>Goodyear Tire &amp; Rubber Company (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GT#NASDAQ">GT</a>) stock rose 10.35% after Deutsche Bank upgraded it from Hold to Buy <a href="https://www.benzinga.com/quote/gt/analyst-ratings" target="_blank" rel="noreferrer noopener">and announced a $13 price forecast</a>.</li>
<li>Progress Software Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PRGS#NASDAQ">PRGS</a>) stock upped 9.30% after the company reported better-than-expected <a href="https://www.benzinga.com//node/44570749" target="_blank" rel="noreferrer noopener">first-quarter financial results</a>.</li>
<li>Lamb Weston Holdings, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LW#NYSE">LW</a>) stock rose 9.24% after the company reported better-than-expected third-quarter financial results and issued <a href="https://www.benzinga.com//node/44629158" target="_blank" rel="noreferrer noopener">FY25 sales guidance above estimates</a>.</li>
<li>Celsius Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>) stock rose 5.62%.</li>
<li>Loar Holdings Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LOAR#NYSE">LOAR</a>) shares increased 5.26% after the <a href="https://www.benzinga.com//node/44560215" target="_blank" rel="noreferrer noopener">company reported quarterly results</a>.</li>
<li>PVH Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PVH#NYSE">PVH</a>) shares gained 4.68% last week following strong <a href="https://www.benzinga.com//node/44572437" target="_blank" rel="noreferrer noopener">Q4 financial results</a> and the announcement of plans to enter into a $500 million accelerated share repurchase program.</li>
</ol>
Photo by Sorbis via Shutterstock

Mid Cap

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How Some Mid Cap Stocks Outshone The S&P 400's Dramatic Drop Last Week (Mar 31-Apr 4)

Celsius Holdings's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NYSE">CELH</a>) short percent of float has fallen 15.55% since its last report. The company recently reported that it has 28.39 million shares sold short, which is 15.64% of all regular shares that are available for trading. Based on its trading volume, it would take traders 3.3 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>Celsius Holdings Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743706822_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Celsius Holdings has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted.
<h3>Comparing Celsius Holdings's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, Celsius Holdings's peer group average for short interest as a percentage of float is 5.06%, which means the company has more short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

How Is The Market Feeling About Celsius Holdings?

Shares of companies within the broader consumer staples sector are trading lower as markets react to President Trump's announcement of sweeping tariffs.

Risk sentiment remains under pressure at the start of the week on Wall Street, with tech-heavy indexes sliding while commodities advance, as traders fear a new wave of price pressures following <a href="https://www.benzinga.com/topic/tariffs">the upcoming tariffs announcement.</a>
The S&amp;P 500 experienced a turbulent morning session, first hitting its lowest level in over six months before clawing back some ground and trimming losses. Nevertheless, the benchmark equity index is on track for its worst month since September 2022, having fallen 7% in March.
Tech stocks remained the weakest link, with the Nasdaq 100 down 1.1% as semiconductor names weighed on the broader sector. The iShares Semiconductor ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SOXX#NASDAQ">SOXX</a>) dropped 1.9% and is down 11.9% month-to-date — also marking its worst month since September 2022.
President Donald Trump's threats toward Iran over the weekend pushed crude oil prices up by 3.5% for the session, marking the biggest single-day gain since October.
Energy-related stocks outperformed and are on pace to log their fourth consecutive positive month, now up 8.5% year-to-date.
Meanwhile, gold prices continued to smash record highs, with bullion surging over 1% to $3,115 per ounce. Quarterly gains have reached 18% — the strongest three-month rally since 2009.
Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>) inched up 1.2% to $83,400, fighting to avoid a second consecutive monthly decline.
<h1 class="wp-block-heading">Monday&#8217;s Performance In Major U.S. Indices, ETFs</h1>
<figure class="wp-block-table is-style-stripes"> 
<table>
<tbody>
<tr>
<td>Major Indices</td>
<td>Price</td>
<td>Chg %</td>
</tr>
<tr>
<td>Dow Jones</td>
<td>41,688.45</td>
<td>0.3%</td>
</tr>
<tr>
<td>S&amp;P 500</td>
<td>5,555.01</td>
<td>-0.5%</td>
</tr>
<tr>
<td>Russell 2000</td>
<td>2,001.35</td>
<td>-1.0%</td>
</tr>
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<td>Nasdaq 100</td>
<td>19,075.33</td>
<td>-1.1%</td>
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</table>
<figcaption class="wp-element-caption">Updated by 12:45 p.m. ET</figcaption></figure>
According to&nbsp;<a href="https://www.benzinga.com/pro/?utm_source=BZprocontent&amp;t=be2bearmibe3na1">Benzinga Pro</a>&nbsp;data:
<ul>
<li>The&nbsp;SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>) fell 0.4% to $553.82.</li>
<li>The&nbsp;SPDR Dow Jones Industrial Average&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIA#NYSE">DIA</a>) inched 0.2% up to $416.59.</li>
<li>The tech-heavy&nbsp;Invesco QQQ Trust Series&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>)&nbsp;fell 1.1% to $463.82.</li>
<li>The&nbsp;iShares Russell 2000 ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IWM#NYSE">IWM</a>) tumbled 0.9% to $198.50.</li>
<li>The&nbsp;Energy&nbsp;Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLE#NYSE">XLE</a>) outperformed, up 1.5%; the&nbsp;Technology&nbsp;Select Sector SPDR Fund&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLK#NYSE">XLK</a>) saw the worst performance, down 1.2%.</li>
</ul>
<h1 class="wp-block-heading">Monday&#8217;s Stock Movers</h1>
<ul>
<li>Celsius Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>) surged more than 7% after Truist upgraded the stock from Hold to Buy and lifted its price target from $35 to $45.</li>
<li>Wolfspeed Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WOLF#NYSE">WOLF</a>) roared 11% following a 52% drop on Friday. </li>
<li>Moderna Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MRNA#NASDAQ">MRNA</a>) shares plunged nearly 10% after the resignation of Dr. Peter Marks, the FDA's top vaccine official, sparked concerns over potential delays in the review of new treatments.</li>
</ul>
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Photo: Shutterstock Professional via Shutterstock

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Stocks Fall, S&P 500 Eyes Worst Month In Almost Two Years, Oil Rallies: What's Driving Markets Monday?

U.S. stocks were mixed, with the Nasdaq Composite falling over 1% on Monday.
Shares of Mr. Cooper Group Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COOP#NASDAQ">COOP</a>) rose sharply during Monday's session after the company announced it will be acquired by Rocket Companies in a $9.4 billion <a href="https://www.benzinga.com/quote/COOP">all-stock deal</a>.
Mr. Cooper Group shares jumped 16.3% to $ 121.54 on Monday.
Here are some other big stocks recording gains in today's session.
<ul>
<li>Corcept Therapeutics Incorporated (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CORT#NASDAQ">CORT</a>) shares jumped 84.7% to $100.95 after the company announced it met its primary endpoint for its Phase 3 ROSELLA trial of Relacorilant.</li>
<li>United Microelectronics Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UMC#NYSE">UMC</a>) shares rose 12.6% to $7.38.</li>
<li>Gorilla Technology Group Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GRRR#NASDAQ">GRRR</a>) gained 12.6% to $28.20.</li>
<li>Southern States Bancshares, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SSBK#NASDAQ">SSBK</a>) rose 10.2% to $35.79 after FB Financial announced it will acquire the company in a $381 million merger deal.</li>
<li>B&amp;G Foods, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BGS#NYSE">BGS</a>) jumped 9.6% to $7.05.</li>
<li>Park Ha Biological Technology Co., Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PHH#NASDAQ">PHH</a>) gained 9.5% to $14.00.</li>
<li>Cryoport, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CYRX#NASDAQ">CYRX</a>) gained 8.8% to $6.63 after DHL Group announced it will acquire its CRYOPDP business for $138 million.</li>
<li>Celsius Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>) rose 8.2% to $36.42.</li>
<li>Nexxen International Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NEXN#NASDAQ">NEXN</a>) gained 7.6% to $8.20.</li>
<li>Navitas Semiconductor Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVTS#NASDAQ">NVTS</a>) rose 6.8% to $1.9550.</li>
<li>Discover Financial Services (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DFS#NYSE">DFS</a>) shares gained 5.4% to $167.34. Discover Financial Services will report its first quarter 2025 results after the market closes on Wednesday, April 23.</li>
<li>The Goodyear Tire &amp; Rubber Company (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GT#NASDAQ">GT</a>) gained 4% to $9.14. Deutsche Bank analyst Edison Yu upgraded Goodyear Tire &amp; Rubber from Hold to Buy and announced a $13 price target.</li>
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Intraday Update

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Mr. Cooper Group, Southern States Bancshares, Corcept Therapeutics And Other Big Stocks Moving Higher On Monday

Deep-pocketed investors have adopted a bearish approach towards Celsius Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in CELH usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 21 extraordinary options activities for Celsius Holdings. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 42% leaning bullish and 52% bearish. Among these notable options, 7 are puts, totaling $435,965, and 14 are calls, amounting to $1,063,655.
<h3>Predicted Price Range</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $20.0 and $50.0 for Celsius Holdings, spanning the last three months.
<h3>Insights into Volume &amp; Open Interest</h3>
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Celsius Holdings's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Celsius Holdings's substantial trades, within a strike price spectrum from $20.0 to $50.0 over the preceding 30 days.
<h3>Celsius Holdings Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743193832_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>CELH</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$6.3</td>
<td>$6.25</td>
<td>$6.3</td>
<td>$40.00</td>
<td>$284.7K</td>
<td>5.2K</td>
<td align="right">610</td>
</tr>
<tr>
<td>CELH</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$1.9</td>
<td>$1.78</td>
<td>$1.9</td>
<td>$35.00</td>
<td>$171.9K</td>
<td>1.3K</td>
<td align="right">909</td>
</tr>
<tr>
<td>CELH</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$10.65</td>
<td>$10.6</td>
<td>$10.65</td>
<td>$25.00</td>
<td>$132.7K</td>
<td>2.1K</td>
<td align="right">125</td>
</tr>
<tr>
<td>CELH</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/15/27</td>
<td>$10.5</td>
<td>$10.2</td>
<td>$10.25</td>
<td>$40.00</td>
<td>$128.1K</td>
<td>1.1K</td>
<td align="right">337</td>
</tr>
<tr>
<td>CELH</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$3.15</td>
<td>$3.1</td>
<td>$3.1</td>
<td>$32.50</td>
<td>$93.3K</td>
<td>1.7K</td>
<td align="right">308</td>
</tr>
</tbody>
</table>

<h3>About Celsius Holdings</h3>
Celsius Holdings plays in the energy drink subsegment of the global nonalcoholic beverage market, with 96% of revenue concentrated in North America. Celsius' products contain natural ingredients and a metabolism-enhancing formulation, appealing to fitness and active lifestyle enthusiasts. The firm's portfolio includes its namesake Celsius Originals beverages, Celsius Essentials line (containing aminos), and Celsius On-the-Go powder packets. Celsius dedicates its efforts to branding and innovation, while it utilizes third parties for the manufacturing, packaging, and distribution of its products. In 2022, Celsius forged a 20-year distribution agreement with PepsiCo, which holds an 8.5% stake in the business.
In light of the recent options history for Celsius Holdings, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Where Is Celsius Holdings Standing Right Now?</h3>
<ul>
<li>With a volume of 6,374,793, the price of CELH is down -4.69% at $33.5. </li>
<li>RSI indicators hint that the underlying stock may be overbought.</li>
<li>Next earnings are expected to be released in 39 days.</li>
</ul>
<h3>What Analysts Are Saying About Celsius Holdings</h3>
A total of 1 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $58.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Maintaining their stance, an analyst from Ladenburg Thalmann continues to hold a Neutral rating for Celsius Holdings, targeting a price of $58. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Celsius Holdings options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Options

Celsius Holdings's Options Frenzy: What You Need to Know

NBA player Stephen Curry and&nbsp;former First Lady Michelle Obama&nbsp;have launched Plezi Hydration, a sports drink with a health-conscious twist.
What Happened: Curry and Obama unveiled Plezi Hydration under the umbrella of Obama&#8217;s public benefit firm, Plezi Nutrition. The drink is a fresh addition to the NBA player&#8217;s expanding portfolio of off-court business ventures, <a href="https://www.cnbc.com/2025/03/26/stephen-curry-teams-up-with-michelle-obama-to-launch-sports-drink-.html">reported</a> CNBC.
In 2023, Obama launched Plezi Nutrition to promote healthier eating for kids, building on her &#8220;Let&#8217;s Move!&#8221; campaign from her White House years.
Plezi Hydration steps into the highly competitive sports drink market with a distinct emphasis on health and wellness. The beverage contains no added sugars or artificial sweeteners, has lower sodium than its competitors, and provides a full day&#8217;s supply of vitamin C.
Plezi Hydration, translating to&nbsp;&#8220;fun&#8221; in Creole, will be&nbsp;available in three flavors: lemon lime,&nbsp;tropical punch, and&nbsp;orange mango twist. The beverages will be available in California at Walmart (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>), Albertsons (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACI#NYSE">ACI</a>), and Safeway, and nationwide on Amazon (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>). Each 16.9-ounce bottle will be priced at $2.29 and contain 70 calories.
Curry said,&nbsp;&#8220;We&#8217;ve created something with smart&nbsp;ingredients and unbeatable flavor, so&nbsp;people can fuel their bodies&nbsp;the right way. No nonsense,&nbsp;no shortcuts — because the&nbsp;next generation deserves better.&#8221;
SEE ALSO: <a href="https://www.benzinga.com/markets/25/03/44508248/elon-musks-doge-service-team-member-tied-to-cybercrime-group-report">Elon Musk&#8217;s DOGE Service Team Member Tied To Cybercrime Group: Report</a>
Why It Matters: Functional beverages or healthier drinks are becoming a major part of the health and wellness market. According to NIQ research, innovation is transforming the industry, leading to 258 new product launches last year, featuring unique functions and ingredients.
The sports drink sector is dominated by three major brands: PepsiCo&#8217;s Gatorade (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) with a 61% market share, Coca-Cola&#8217;s Powerade (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KO#NYSE">KO</a>) at 14.5%, and BodyArmor at 11.8%, as per Euromonitor International.
The launch of Plezi Hydration comes at a time when the beverage industry is seeing a shift towards healthier options.&nbsp;Celsius Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>)&nbsp;is <a href="https://www.benzinga.com/content/44512107/healthy-energy-drinks-celsius-holdings-building-out-the-space">leading the charge</a> in creating a new category of healthy energy drinks. Meanwhile,&nbsp;PepsiCo is reportedly in talks to <a href="https://www.benzinga.com/media/25/03/44339268/pepsico-reportedly-in-talks-to-acquire-poppi-amid-rising-demand-for-probiotic-drinks">acquire Poppi</a>, a healthier soda brand, indicating a rising demand for healthier beverages. 
Plezi Hydration&#8217;s&nbsp;focus on health and wellness&nbsp;could potentially disrupt the sports drink market, currently dominated by traditional high-sugar drinks.
<ul>
<li>READ MORE: <a href="https://www.benzinga.com/media/25/03/44523216/microsoft-plans-proprietary-ai-to-power-business-software-and-reduce-openai-dependence-report">Microsoft Plans Proprietary AI To Power Business Software And Reduce OpenAI Dependence: Report</a></li>
</ul>
Image via Shutterstock
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Sports

AMZN

NBA Player Stephen Curry Joins Michelle Obama To Introduce Health-Focused Sports Drink

Investors with a lot of money to spend have taken a bearish stance on Celsius Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with CELH, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://www.benzinga.com/pro/">Benzinga</a>'s options scanner spotted 22 uncommon options trades for Celsius Holdings.
This isn't normal.
The overall sentiment of these big-money traders is split between 36% bullish and 59%, bearish.
Out of all of the special options we uncovered, 5 are puts, for a total amount of $174,851, and 17 are calls, for a total amount of $1,082,399.
<h3>Expected Price Movements</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $30.0 to $40.0 for Celsius Holdings over the recent three months. 
<h3>Analyzing Volume &amp; Open Interest</h3>
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Celsius Holdings's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Celsius Holdings's substantial trades, within a strike price spectrum from $30.0 to $40.0 over the preceding 30 days.
<h3>Celsius Holdings 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743008525_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>CELH</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$7.05</td>
<td>$7.0</td>
<td>$7.0</td>
<td>$30.00</td>
<td>$159.6K</td>
<td>20.4K</td>
<td align="right">359</td>
</tr>
<tr>
<td>CELH</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>10/17/25</td>
<td>$9.65</td>
<td>$9.55</td>
<td>$9.55</td>
<td>$30.00</td>
<td>$149.9K</td>
<td>232</td>
<td align="right">157</td>
</tr>
<tr>
<td>CELH</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>03/28/25</td>
<td>$4.75</td>
<td>$4.65</td>
<td>$4.7</td>
<td>$30.00</td>
<td>$94.0K</td>
<td>2.4K</td>
<td align="right">214</td>
</tr>
<tr>
<td>CELH</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$5.6</td>
<td>$5.55</td>
<td>$5.55</td>
<td>$32.50</td>
<td>$84.3K</td>
<td>2.3K</td>
<td align="right">327</td>
</tr>
<tr>
<td>CELH</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$3.7</td>
<td>$3.65</td>
<td>$3.65</td>
<td>$35.00</td>
<td>$79.5K</td>
<td>3.8K</td>
<td align="right">459</td>
</tr>
</tbody>
</table>

<h3>About Celsius Holdings</h3>
Celsius Holdings plays in the energy drink subsegment of the global nonalcoholic beverage market, with 96% of revenue concentrated in North America. Celsius' products contain natural ingredients and a metabolism-enhancing formulation, appealing to fitness and active lifestyle enthusiasts. The firm's portfolio includes its namesake Celsius Originals beverages, Celsius Essentials line (containing aminos), and Celsius On-the-Go powder packets. Celsius dedicates its efforts to branding and innovation, while it utilizes third parties for the manufacturing, packaging, and distribution of its products. In 2022, Celsius forged a 20-year distribution agreement with PepsiCo, which holds an 8.5% stake in the business.
Following our analysis of the options activities associated with Celsius Holdings, we pivot to a closer look at the company's own performance.
<h3>Celsius Holdings's Current Market Status</h3>
<ul>
<li>Currently trading with a volume of 3,194,933, the CELH's price is down by -0.26%, now at $35.17. </li>
<li>RSI readings suggest the stock is currently may be overbought.</li>
<li>Anticipated earnings release is in 41 days.</li>
</ul>
<h3>What Analysts Are Saying About Celsius Holdings</h3>
Over the past month, 1 industry analysts have shared their insights on this stock, proposing an average target price of $40.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Consistent in their evaluation, an analyst from Needham keeps a Buy rating on Celsius Holdings with a target price of $40. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Celsius Holdings, <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> gives you real-time options trades alerts.

What the Options Market Tells Us About Celsius Holdings

These ten mid-cap stocks were the best performers in the last week. Are they in your portfolio?
<ol>
<li>Diginex Limited (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DGNX#NASDAQ">DGNX</a>) shares surged 108.29%, probably amid an overall rebound after investor uncertainty and several risk factors that led to markets entering correction territory last week.</li>
<li>NextDecade Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NEXT#NASDAQ">NEXT</a>) shares escalated 25.07%. The company announced that the U.S. Court of Appeals for the D.C. Circuit Court issued a revision to the August 2024 judgment, removing vacatur risk on the Federal Energy Regulatory Commission&#8217;s order.</li>
<li>Celsius Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>) stock upped 21.60%, likely reacting to news that PepsiCo Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) is acquiring prebiotic<a href="https://www.benzinga.com//node/44360669" target="_blank" rel="noreferrer noopener"> soda brand Poppi for $1.95 billion</a>.</li>
<li>Signet Jewelers Ltd (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SIG#NYSE">SIG</a>) stock jumped 21.08% after it reported fourth-quarter FY25 earnings results. Several analysts <a href="https://www.benzinga.com//node/44423649" target="_blank" rel="noreferrer noopener">revised the stock&#8217;s price forecast</a>.</li>
<li>New Fortress Energy Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFE#NASDAQ">NFE</a>) shares escalated 20.63% amid weakness in the dollar after the U.S. launched strikes on Houthi targets. Additionally, strong Chinese economic data could be lifting the demand outlook.</li>
<li>Millrose Properties, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MRP#NYSE">MRP</a>) shares jumped 16.61% after the company declared its inaugural dividend <a href="https://www.benzinga.com//node/44365712" target="_blank" rel="noreferrer noopener">and issued a 2025 outlook</a>.</li>
<li>Arcutis Biotherapeutics, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ARQT#NASDAQ">ARQT</a>) stock gained 16.35% last week after Health Canada approved its Zoryve cream for treating mild to moderate atopic dermatitis.</li>
<li>Lucid Group Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LCID#NASDAQ">LCID</a>) stock increased 15.79% after Morgan Stanley upgraded the stock <a href="https://www.benzinga.com//node/44373086" target="_blank" rel="noreferrer noopener">from Underweight to Equal-Weight</a>.</li>
<li>Catalyst Pharmaceuticals (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CPRX#NASDAQ">CPRX</a>) stock upped 15.27%.</li>
<li>StoneCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/STNE#NASDAQ">STNE</a>) shares were up 14.20% after the company reported better-than-expected <a href="https://www.benzinga.com//node/44384778" target="_blank" rel="noreferrer noopener">fourth-quarter EPS and sales</a>.</li>
</ol>
Photo by Around the World Photos on Shutterstock
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<li><a href="https://www.benzinga.com/news/large-cap/25/03/44450375/xpeng-reddit-and-nucor-are-among-top-10-large-cap-losers-last-week-mar-17-mar-21-are-the-others-in-your-portfolio" target="_blank" rel="noreferrer noopener">XPeng, Reddit And Micron Tech Are Among Top 10 Large-Cap Losers Last Week (Mar 17-Mar 21): Are The Others In Your Portfolio?</a></li>
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ARQT

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SBSW

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Celsius, Lucid And Signet Are Among Top 10 Mid-Cap Gainers Last Week (Mar 17-Mar 21): Are The Others In Your Portfolio?

As of March 20, 2025, two stocks in the consumer staples sector could be flashing a real warning to investors who value momentum as a key criteria in their trading decisions.
The RSI is a momentum indicator, which compares a stock&#8217;s strength on days when prices go up to its strength on days when prices go down. When compared to a stock&#8217;s price action, it can give traders a better sense of how a stock may perform in the short term. An asset is typically considered overbought when the<a href="https://www.benzinga.com/topic/rsi"> RSI is above 70</a>, according to <a href="https://pro.benzinga.com/">Benzinga Pro</a>. 
Here's the latest list of major overbought players in this sector.
<h3 class="wp-block-heading">Compania Cervecerias Unidas, S.A. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CCU#NYSE">CCU</a>)</h3>
<ul>
<li>The company's stock gained around 18% over the past month and has a <a href="https://www.benzinga.com/quote/CCU">52-week high of $15.40</a>.</li>
<li>RSI Value: 80.7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li>
<li>CU Price Action: Shares of Compania Cervecerias Unidas gained 2% to close at $15.39 on Wednesday.</li>
<li>Edge Stock Ratings: 91.92 Momentum score with Value at 93.51.</li>
</ul>
<figure class="wp-block-image size-full"><a href="https://www.benzinga.com/quote/CCU"><img loading="lazy" decoding="async" width="367" height="121" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/20105544/ccu2.png" alt="" class="wp-image-834017" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/20105544/ccu2.png 367w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/20105544/ccu2-300x99.png 300w" sizes="(max-width: 367px) 100vw, 367px" /></a></figure>
<h3 class="wp-block-heading">Celsius Holdings Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>)</h3>
<ul>
<li>On March 3, Celsius Holdings named Eric Hanson as President and COO. The company's stock gained around 25% over the past month and <a href="https://www.benzinga.com/quote/CELH">has a 52-week high</a> of $98.85.</li>
<li>RSI Value: 71.8</li>
<li>CELH Price Action: Shares of Celsius Holdings gained 5% to close at $31.90 on Wednesday.</li>
</ul>
Want Edge Stock Rankings on this stock? <a href="https://www.benzinga.com/quote/CELH">Become an Edge subscriber here</a>
Read This Next: 
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</ul>
Photo: Shutterstock

Pre-Market Outlook

Top 2 Defensive Stocks That May Keep You Up At Night In March

Investors with a lot of money to spend have taken a bearish stance on Celsius Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with CELH, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://www.benzinga.com/pro/">Benzinga</a>'s options scanner spotted 20 uncommon options trades for Celsius Holdings.
This isn't normal.
The overall sentiment of these big-money traders is split between 30% bullish and 50%, bearish.
Out of all of the special options we uncovered, 6 are puts, for a total amount of $358,664, and 14 are calls, for a total amount of $1,027,588.
<h3>Predicted Price Range</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $20.0 to $45.0 for Celsius Holdings over the recent three months. 
<h3>Insights into Volume &amp; Open Interest</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Celsius Holdings's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Celsius Holdings's significant trades, within a strike price range of $20.0 to $45.0, over the past month.
<h3>Celsius Holdings Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1742317239_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>CELH</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$9.5</td>
<td>$9.35</td>
<td>$9.4</td>
<td>$27.50</td>
<td>$211.5K</td>
<td>33</td>
<td>242</td>
</tr>
<tr>
<td>CELH</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>03/28/25</td>
<td>$1.1</td>
<td>$1.11</td>
<td>$1.1</td>
<td>$30.00</td>
<td>$192.3K</td>
<td>3.9K</td>
<td>1.6K</td>
</tr>
<tr>
<td>CELH</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$9.45</td>
<td>$9.3</td>
<td>$9.3</td>
<td>$27.50</td>
<td>$186.2K</td>
<td>33</td>
<td>785</td>
</tr>
<tr>
<td>CELH</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$14.9</td>
<td>$14.8</td>
<td>$14.8</td>
<td>$45.00</td>
<td>$109.5K</td>
<td>487</td>
<td>80</td>
</tr>
<tr>
<td>CELH</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$14.9</td>
<td>$14.8</td>
<td>$14.8</td>
<td>$45.00</td>
<td>$71.0K</td>
<td>487</td>
<td>128</td>
</tr>
</tbody>
</table>

<h3>About Celsius Holdings</h3>
Celsius Holdings plays in the energy drink subsegment of the global nonalcoholic beverage market, with 96% of revenue concentrated in North America. Celsius' products contain natural ingredients and a metabolism-enhancing formulation, appealing to fitness and active lifestyle enthusiasts. The firm's portfolio includes its namesake Celsius Originals beverages, Celsius Essentials line (containing aminos), and Celsius On-the-Go powder packets. Celsius dedicates its efforts to branding and innovation, while it utilizes third parties for the manufacturing, packaging, and distribution of its products. In 2022, Celsius forged a 20-year distribution agreement with PepsiCo, which holds an 8.5% stake in the business.
Having examined the options trading patterns of Celsius Holdings, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
<h3>Current Position of Celsius Holdings</h3>
<ul>
<li>With a trading volume of 5,493,054, the price of CELH is up by 0.35%, reaching $30.04.</li>
<li>Current RSI values indicate that the stock is may be approaching overbought.</li>
<li>Next earnings report is scheduled for 49 days from now.</li>
</ul>
<h3>Professional Analyst Ratings for Celsius Holdings</h3>
A total of 3 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $42.33.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Consistent in their evaluation, an analyst from Needham keeps a Buy rating on Celsius Holdings with a target price of $40. 
&#x2A; In a cautious move, an analyst from Roth MKM downgraded its rating to Buy, setting a price target of $38. 
&#x2A; In a cautious move, an analyst from B. Riley Securities downgraded its rating to Buy, setting a price target of $49. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Celsius Holdings options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Celsius Holdings's Options: A Look at What the Big Money is Thinking

Celsius Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>) shares are trading higher Monday likely reacting to news that PepsiCo Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) is acquiring prebiotic soda brand <a href="https://www.benzinga.com/news/large-cap/25/03/44358047/pepsico-bets-big-on-prebiotic-sodas-with-1-95-billion-poppi-acquisition-details">Poppi for $1.95 billion</a>.
What To Know: According to <a href="https://www.wsj.com/business/retail/pepsico-to-acquire-prebiotic-soda-brand-poppi-for-1-95-billion-94b8f773">The Wall Street Journal</a>, PepsiCo's acquisition includes $300 million in anticipated cash tax benefits, lowering the net purchase price to around $1.65 billion. The company also disclosed that the transaction could involve additional earnout payments if Poppi meets certain performance milestones within a set timeframe. Other terms, including the expected closing date, were not disclosed.
"As we look to reorient our portfolio offerings to address white space consumer needs, the Poppi brand's unique intersection with wellness and culture is a perfect addition to our portfolio," said Ram Krishnan, CEO of PepsiCo Beverages U.S.
Unlike probiotic beverages such as kombucha, which introduce new microbes to the gut, prebiotic sodas like Poppi contain dietary fibers that support existing gut bacteria. The brand uses inulin fiber, typically sourced from agave or chicory root.
CELH Price Action: Celsius Holdings shares were up 9.42% at $29.63 at the time of writing, according to <a href="https://pro.benzinga.com/dashboard?new_user=False&amp;backend=google-oauth2">Benzinga Pro.</a>
<figure class="wp-block-image size-large is-resized"><a href="https://pro.benzinga.com/dashboard?new_user=False&amp;backend=google-oauth2"><img loading="lazy" decoding="async" width="1024" height="525" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/17124610/Screenshot-2025-03-17-at-12.45.50-1024x525.png" alt="" class="wp-image-827746" style="width:418px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/17124610/Screenshot-2025-03-17-at-12.45.50-1024x525.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/17124610/Screenshot-2025-03-17-at-12.45.50-300x154.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/17124610/Screenshot-2025-03-17-at-12.45.50-768x394.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/17124610/Screenshot-2025-03-17-at-12.45.50.png 1529w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
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Celsius Holdings Shares Climb As PepsiCo Acquires Prebiotic Soda Brand Poppi: What's Going On?

Celsius Holdings shares are trading higher. The stock may be up in reaction to Pepsi's deal to acquire poppi, which could lift other stocks in the beverage sector.

Press Releases

Celsius Holdings Announces Timing of Fourth Quarter and Full-Year 2024 Financial Results Release and Participation in CAGNY Conference

Celsius Holdings Reports Fourth Quarter and Full-Year 2024 Financial Results

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Celsius Holdings to Participate in Upcoming Investor Conferences

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