La cadena de opciones muestra datos clave de las opciones de acciones de Baozun a varios precios de ejercicio y fechas de vencimiento. Los operadores utilizan esta información para analizar posibles operaciones y evaluar el sentimiento del mercado para Baozun..

Baozun (NASDAQ:BZUN) Bolsa, Cadena de Opciones

Baozun

Baozun Inc is an e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its integrated end-to-end e-commerce service capabilities, omni-channel expertise, and technology-driven solutions. Company have two operating segments namely E-Commerce (including BEC and BZI) and Brand Management (BBM).

Baozun Inc

BAOZUN ADR REP 3 ORD

WIIM

ATAT

BIDU

BILI

BZUN

DADA

New Oriental Education & Technology Group

FUTU

MNSO

MSCI

NTES

YUMC

ZLAB

Shares of US-listed Chinese companies are trading higher on continued strength amid stimulus efforts. September PMI data beat estimates but factory activity fell, which may raise stimulus hopes.

<h3>Gainers</h3>
<ul>
<li>TCTM Kids IT Education (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TCTM#NASDAQ">TCTM</a>) stock increased by 41.0% to $1.34 during Friday's regular session. The company's market cap stands at $13.1 million. </li>
<li>Uxin (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/UXIN#NASDAQ">UXIN</a>) stock rose 35.08% to $3.82. The company's market cap stands at $718.5 million. As per the news, the Q1 earnings report came out 4 days ago. </li>
<li>ZEEKR Intelligent Tech (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ZK#NYSE">ZK</a>) shares increased by 14.29% to $20.95. The market value of their outstanding shares is at $5.1 billion. </li>
<li>Baozun (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BZUN#NASDAQ">BZUN</a>) shares rose 13.99% to $3.34. The company's market cap stands at $197.0 million. </li>
<li>Serve Robotics (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SERV#NASDAQ">SERV</a>) stock rose 13.52% to $8.73. The market value of their outstanding shares is at $345.7 million. </li>
<li>17 Education &amp; Technology (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/YQ#NASDAQ">YQ</a>) shares increased by 13.08% to $2.68. The company's market cap stands at $20.7 million. </li>
</ul>
<h3>Losers</h3>
<ul>
<li>Kaixin Hldgs (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KXIN#NASDAQ">KXIN</a>) shares decreased by 10.7% to $0.1 during Friday's regular session. The market value of their outstanding shares is at $5.7 million. </li>
<li>Color Star Tech (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ADD#NASDAQ">ADD</a>) shares declined by 9.06% to $1.16. The company's market cap stands at $65.1 million. </li>
<li>Mullen Automotive (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MULN#NASDAQ">MULN</a>) stock declined by 9.03% to $3.84. The company's market cap stands at $6.2 million. </li>
<li>Sonder Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SOND#NASDAQ">SOND</a>) stock fell 8.21% to $4.81. The company's market cap stands at $53.0 million. </li>
<li>Fitell (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FTEL#NASDAQ">FTEL</a>) stock declined by 7.62% to $16.01. The company's market cap stands at $321.8 million. 
See Also: <a href="http://www.benzinga.com/money/best-consumer-cyclical-stocks/" title="www.benzinga.com/money/best-consumer-cyclical-stocks/">www.benzinga.com/money/best-consumer-cyclical-stocks/</a></li>
</ul>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

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Shares of US-listed Chinese companies are trading higher possibly amid continued strength following a report suggesting China will issue up to $284 billion of sovereign debt as part of a stimulus.

Shares of Chinese stocks are trading higher following a report suggesting China will issue up to $284 billion of sovereign debt as part of a stimulus.

Editor&#8217;s note: This story has been corrected to reflect that analyst Koji Ikeda covers Elastic N.V. for Bank of America Securities.
Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page.</a>
<ul>
<li><a href="https://www.benzinga.com/analyst-stock-ratings/analyst/58e64305b85e9300014c97f9/wamsi-mohan">B of A Securities analyst Koji Ikeda</a> downgraded the rating for Elastic N.V. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ESTC#NYSE">ESTC</a>) from Buy to Neutral and lowered the price target from $140 to $94. Elastic shares gained 0.6% to close at $103.64 on Thursday. <a href="https://www.benzinga.com/quote/estc/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Gordon Haskett analyst Chuck Grom downgraded Dollar General Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DG#NYSE">DG</a>) from Buy to Hold and announces $90 price target. Dollar General shares fell 32.2% to close at $84.03 on Thursday. <a href="https://www.benzinga.com/quote/dg/analyst-ratings">See how other analysts view this stock.</a></li>
<li><a href="https://www.benzinga.com/analyst-stock-ratings/analyst/59c264af6e84a70001eb1bb9/oliver-chen">TD Cowen analyst Oliver Chen</a> downgraded the rating for Kohl&#8217;s Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) from Buy to Hold and lowered the price target from $25 to $21. Kohl&#8217;s shares rose 0.6% to close at $19.77 on Thursday. <a href="https://www.benzinga.com/quote/kss/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Stifel analyst Selman Akyol downgraded the rating for EnLink Midstream, LLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ENLC#NYSE">ENLC</a>) from Buy to Hold and maintained the price target of $15. EnLink Midstream shares gained 9.4% to settle at $14.40 on Thursday. <a href="https://www.benzinga.com/quote/enlc/analyst-ratings">See how other analysts view this stock.</a></li>
<li><a href="https://www.benzinga.com/analyst-stock-ratings/analyst/620ce684a9d04f0001c832d4/leo-you">CLSA analyst Leo You</a> downgraded Baozun Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BZUN#NASDAQ">BZUN</a>) from Outperform to Hold and cut the price target from $2.8 to $2.2. Baozun shares gained 4.5% to close at $2.32 on Thursday. <a href="https://www.benzinga.com/quote/bzun/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying DG stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="523" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/08/30085157/image-317-1024x523.png" alt="" class="wp-image-523090" style="width:605px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/08/30085157/image-317-1024x523.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/08/30085157/image-317-300x153.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/08/30085157/image-317-768x392.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/08/30085157/image-317.png 1327w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

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CLSA analyst Leo You downgrades Baozun (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BZUN#NASDAQ">BZUN</a>) from Outperform to Hold and lowers the price target from $2.8 to $2.2.

Price Target

CLSA Downgrades Baozun to Hold, Lowers Price Target to $2.2

Baozun Inc&nbsp;(NASDAQ:&nbsp;BZUN) reported a fiscal second-quarter 2024 revenue growth of 3.1% year-on-year to 2.39 billion Chinese yuan ($329.0 million), beating the&nbsp;<a target="_blank" href="https://www.benzinga.com/pressreleases/24/08/n40596271/baozun-announces-second-quarter-2024-unaudited-financial-results" rel="noreferrer noopener">analyst&nbsp;consensus estimate of $325.0 million</a>.
The brand e-commerce solution provider&#8217;s adjusted loss per ADS was $0.01, compared to the&nbsp;<a target="_blank" href="https://www.benzinga.com/calendars/earnings" rel="noreferrer noopener">analyst consensus earnings estimate of $0.06</a>.
The increase in total net revenues was mainly due to a 9.4% growth in service revenue. The stock price gained after the results.
By the end of the quarter, approximately 45.8% of the BEC segment&#8217;s brand partners engaged with it for store operations in at least two channels.
Segments: Product sales revenue decreased by 6.4% Y/Y to $119.8 million.&nbsp;Services revenue increased 9.4% Y/Y to $209.3 million.
The adjusted operating margin was 0.40% versus&nbsp;0.03% a year ago.&nbsp;The company held $392.6 million in cash and equivalents as of June-end.
Chair and CEO Vincent Qiu: &#8220;I&#8217;m pleased that in the second quarter, E-Commerce revenue returned to growth after ten quarters of contraction, highlighting our effective revitalization efforts in both services and product sales&#8230; Brand Management continued to reduce its operating losses and accelerated its store expansion plans. We have also been working more closely with Gap Inc to maximize its global assets in the Chinese market.&#8221; 
Baozun&nbsp;stock plunged over 45% in the last 12 months as the company battled a weak domestic economy and cutthroat e-commerce competition.
Price Action:&nbsp;BZUN stock traded higher by 4.39% at $2.38 premarket at&nbsp;the last check Wednesday.

Earnings

Equities

Baozun Q2: Topline Growth, CEO Highlights E-Commerce Growth After Long Slump, Gap Partnership

Baozun Q2 Adj EPADS $(0.01) Misses $0.06 Estimate, Sales $329.01M Beat $325.04M Estimate

<h4>Key Takeaways:</h4>
<ul>
<li>EDA&rsquo;s revenue rose 71% last year on strong demand for its logistics services for Chinese cross-border e-commerce merchants</li>
<li>The company&rsquo;s &ldquo;pre-sale stocking model&rdquo; could give it an advantage as the direct-shipping model used by rivals Temu and Shein comes under fire in the U.S.</li>
</ul>
By Doug Young
Temu and Shein may be getting all the attention these days, with their rock-bottom prices for trendy clothing and other e-commerce knickknacks that are mailed directly from factories in China to Western consumers. But newly listed&nbsp;EDA Holdings Ltd.&nbsp;is offering a compelling alternative for cross-border e-commerce, especially as Temu and Shein come under fire from U.S. politicians.
EDA shares made their Hong Kong trading debut last week, jumping more than 80% on their first day as it raised a relatively modest HK$223 million ($28.5 million)&nbsp;<a href="https://www1.hkexnews.hk/listedco/listconews/sehk/2024/0527/2024052701491.pdf">by selling</a>&nbsp;97.6 million shares for HK$2.28 apiece. The share price has retreated since those first-day gains, but was still 51% ahead of their IPO price at their latest close of HK$3.44 last Friday.
EDA operates a suite of cloud-based services providing logistics to cross-border Chinese e-commerce merchants selling to the U.S., Europe and Australia. Such services run the range from first-mile international freight services inside China, to last-mile fulfillment services in destination countries for products sold via e-commerce.
At their latest level, the company, commands a respectable &ndash; but not overly exciting &ndash; price-to-earnings (P/E) ratio of 20, with a similarly respectable but not eye-popping price-to-sales (P/S) ratio of 1.16. The P/S trails the 1.65 for&nbsp;Weimob&nbsp;(2013.HK) but is well ahead of the 0.13 for&nbsp;Baozun(NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/bzun#NASDAQ">BZUN</a>), both providers of services for domestic Chinese e-commerce merchants. U.S. giants&nbsp;Shopify&nbsp;(NYSE: <a class="ticker" href="https://www.benzinga.com/stock/shop#NYSE">SHOP</a>) and&nbsp;Salesforce&nbsp;(NYSE: <a class="ticker" href="https://www.benzinga.com/stock/crm#NYSE">CRM</a>) both trade much higher with P/S ratios of 10 and 6.5, respectively.
EDA&rsquo;s lower multiples compared with the global giants probably owe at least partly to its relatively small size. Even after the big post-IPO gains, the company&rsquo;s market cap still stands at a relatively modest HK$1.5 billion, or just under $200 million. According to&nbsp;<a href="https://www1.hkexnews.hk/listedco/listconews/sehk/2024/0528/2024050602410.htm">its prospectus</a>, first filed in February, the company isn&rsquo;t exactly at the head of its class, ranked as the seventh-largest provider of export e-commerce supply chain solutions based on 2022 revenue.
The business of selling Chinese goods overseas via e-commerce has been growing rapidly in recent years, as Beijing encourages its manufacturers to sell their wares directly to consumers abroad. The B2C market for such e-commerce exports grew 28.4% annually in terms of gross merchandise value (GMV) between 2017 and 2022 to reach 3.22 trillion yuan ($445 billion) in 2022, according to third-party data in the prospectus. That growth is expected to slow somewhat to 13.4% annually over the next few years, reaching 6 trillion yuan by 2027.
The rapid explosion has led to a concurrent boom in demand for related services like EDA&rsquo;s. The B2C export e-commerce supply chain solutions market grew 28.8% annually between 2017 and 2022, reaching 402 billion yuan in 2022. EDA said that rapid growth was partly due to the pandemic, as people turned to online buying as many shops closed. It added the growth is expected to slow to about 9.1% annually from 2022 to 2027.
<h4>Pre-sale stocking model</h4>
Founded in 2014 in the Southern boomtown of Shenzhen, EDA spent most of its life as an independent company controlled by founder Liu Yong before being taken over by the larger&nbsp;China Lesso Group Holdings Ltd.&nbsp;(2128.HK) in 2021. Lesso, which provides logistics services for goods being shipped from China to Southeast Asia, decided to spin off EDA to give it more flexibility to conduct its own business, including its own fundraising.
EDA differs from big names like Temu and Shein in its use of a business model that stocks its customers&rsquo; goods in locally based warehouses in the countries where those goods will ultimately be sold. Such a &ldquo;pre-sale stocking model&rdquo; allows for quick deliveries once an order is placed. To facilitate that model, EDA works with 40 local warehouse operators in the U.S., six in Canada and another seven combined in Germany, Britian and Australia.
By comparison, companies like Temu and Shein use a system of directly shipping products from China to the countries where buyers are located. Such a system carries less risk of accumulating unsold inventory, but takes far more time for deliveries to reach their destination, and is also less practical for returned items.
More recently, the direct shipment model has also faced a new type of risk, as the U.S. explores closing a loophole that allows Shein and Temu to sell their cross-border e-commerce goods in the U.S. without paying any import tariffs. The closing of that loophole would instantly make those products much more expensive, eliminating one of the key advantages they enjoy. Such a move would work to the advantage of EDA and others who use the pre-sale stocking model, since all of their goods already pay import tariffs.
In terms of financials, EDA&rsquo;s growth looks quite strong in the last two years, which partly explains why its latest P/E and P/S look relatively low. The company&rsquo;s revenue jumped 71% last year to 1.21 billion yuan from 709 million yuan, though the growth rate was quite a bit slower at 21% the previous year.
Unlike many newly listed companies we write about that rely on a handful of customers, EDA also looks relatively attractive for its high degree of diversification. Of the company&rsquo;s 850 customers over the last three years, the top five accounted for just a third of its revenue. Its top customer each year accounted for about 12% of revenue.
The company&rsquo;s gross margin has stood between 15% and 16% over the last three years, which looks comparable to what you&rsquo;d expect from a logistics operator, even though EDA likes to point out it uses an &ldquo;asset-light&rdquo; model that relies on third parties to supply most of its logistics. The company is relatively profitable, posting a profit of 69.4 million yuan last year, and doesn&rsquo;t appear to have any cash problems, with positive cash flow in each of the last three years.
At the end of the day, the company looks fairly solid in terms of its market position and focus on a few key markets. It could also benefit as Temu, Shein and other companies using the direct shipment model come under fire. Its smaller size could be a drawback for investors, though some may argue it might deserve a higher valuation due to its solid growth potential.
This article is from an unpaid external contributor. It does not represent Benzinga's reporting and has not been edited for content or accuracy.

Penny Stocks

SHOP

EDA Woos Investors With Its Cross-Border e-Commerce Story

Baozun Inc&nbsp;(NASDAQ:&nbsp;BZUN) reported a fiscal first-quarter 2024 revenue growth of 4.9% year-on-year to 1.98 billion Chinese yuan ($274.2 million), beating the&nbsp;<a target="_blank" href="https://www.benzinga.com/pressreleases/24/05/n39034204/baozun-announces-first-quarter-2024-unaudited-financial-results" rel="noreferrer noopener">analyst&nbsp;consensus estimate of $269.6 million</a>.
Adjusted loss per ADS was $0.03, compared to the&nbsp;<a target="_blank" href="https://www.benzinga.com/calendars/earnings" rel="noreferrer noopener">analyst consensus estimate of $0.00</a>. The stock price gained after the results.
The increase in total net revenues was mainly due to higher product sales revenue of Brand Management.
By the end of the quarter, approximately 42.8% of the BEC segment&#8217;s brand partners engaged with it for store operations in at least two channels.
Segments:&nbsp;Product sales revenue increased by 6.2% Y/Y to $98 million.&nbsp;
Services revenue increased 4.1% Y/Y to $176.2 million.
The adjusted operating margin was negative&nbsp;0.9% vs.&nbsp;negative&nbsp;0.5% a year ago.&nbsp;
The company held $408.1 million in cash and equivalents as of March-end.
Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, &#8220;E-Commerce&nbsp;has made progress in growing service revenue and introducing high-quality exclusive distribution models. Brand Management continues to advance in transforming Gap China, launching several&nbsp;China-for-China&nbsp;products and merchandising programs, which have shown positive market acceptance.&#8221;
Baozun stock lost 32% in value in the last 12 months. Investors can gain exposure to the stock via&nbsp;Dimensional ETF Trust Dimensional Emerging Markets Core Equity 2 ETF&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DFEM#NYSE">DFEM</a>) and&nbsp;Dimensional Emerging Core Equity Market ETF&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DFAE#NYSE">DFAE</a>).
Price Action:&nbsp;BZUN shares traded higher by 5.17% at $2.85 premarket at&nbsp;the last check Tuesday.

Dimensional Emerging Core Equity Market ETF

DFAE

Dimensional ETF Trust Dimensional Emerging Markets Core Equity 2 ETF

DFEM

Baozun Beats Revenue Estimates with Strong Q1 Growth, Shares Surge

Baozun Q1 Adj EPADS $(0.03), Same YoY, Sales $274.19M Beat $269.61M Estimate

Key Takeaways:
<ul>
<li>Baozun&rsquo;s revenues rose 5% last year following its acquisition of Gap China, which represented 14% of total annual sales</li>
<li>Product sales from the company&rsquo;s older e-commerce business fell by 21% last year, while e-commerce services revenue also slumped by 5%</li>
</ul>
By Edith Terry
Baozun Inc.&nbsp;(NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/bzun#NASDAQ">BZUN</a>) has been undergoing a major transformation this past year, buying brands and investing in a new offshore business as it diversifies beyond its status as one of China&rsquo;s largest e-commerce service providers. But what exactly is happening at this company, whose major stakeholders include e-commerce giant Alibaba (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/baba#NYSE">BABA</a>)?
A few new hints came last week, when Baozun released its&nbsp;<a href="https://www1.hkexnews.hk/listedco/listconews/sehk/2024/0419/2024041901276.pdf">annual report</a>&nbsp;for 2023 and announced&nbsp;<a href="https://www.prnewswire.com/news-releases/baozun-strengthens-leadership-team-302121995.html">two senior management moves</a>. Catherine Zhu was named as the company&rsquo;s new CFO, while Arthur Yu relinquished his former CFO position to focus on his other role as president of Baozun E-commerce. Both joined the company four years ago, with the latest shift apparently aimed at giving Yu more time to focus on reviving Baozun&rsquo;s core e-commerce services business.
Baozun&rsquo;s Hong Kong-listed shares fell 4% the day after the announcement, in the latest sign of lackluster investor interest in the company&rsquo;s ongoing transformation. The company previously announced its 2023 financial results in March, meaning the latest decline was likely in response to the executive moves and new details in the annual report. The company&rsquo;s Nasdaq-listed shares have lost more than 40% of their value over the last 52 weeks.
The annual report sheds some light on Baozun&rsquo;s latest thinking. It is taking its year-old brand management business in two new directions domestically, while outside China it&rsquo;s also heading south &ndash; to Southeast Asia, that is. Its purchase of&nbsp;Gap Inc.&rsquo;s&nbsp;(NYSE: <a class="ticker" href="https://www.benzinga.com/stock/gps#NYSE">GPS</a>) China operations last year and its 51% joint venture formed with privately owned brand owner&nbsp;Authentic Brands Group&nbsp;just months later have become templates for the company&rsquo;s two new brand-related businesses, Baozun Brand Management (BBM) and Baozun International (BZI).
Baozun E-commerce remains at the core of the company&rsquo;s brand-management business in China, providing back-office e-commerce supply chain management services for brands. Baozun International is doing the same thing internationally, initially in Southeast Asia. CEO Vincent Qiu said on the company&rsquo;s latest earnings call in March that Gap China, which lies at the heart of Baozun Brand Management, has sharply narrowed its operating losses as the company works to recast the chain as a more upscale brand.
&ldquo;This breakthrough in our first year is the result of having established a solid foundation for growth and success in brand management,&rdquo; Qiu said. &ldquo;Baozun Brand Management is a key component of Baozun Group&rsquo;s second growth curve. Baozun International represents a longer-term opportunity for which we continue to lay the business foundation and infrastructure.&rdquo;
<h3>Unimpressive Numbers</h3>
While the vision sounds good in theory, the actual numbers aren&rsquo;t too impressive just yet. Baozun&rsquo;s annual revenues for 2023, which includes 1.3 billion yuan from Gap China, rose just 5% to 8.8 billion yuan ($1.2 billion). The company&rsquo;s core business providing e-commerce services to other brands slumped by 5% to 5.5 billion yuan, while revenue from product sales through e-commerce tumbled by an even larger 21% to 2 billion yuan.
Within the product sales category, revenue from appliance sales was down by 29%, and electronics was down by 56%, reflecting weak buying sentiment in China as consumers avoid big-ticket items.
The company lost 278.4 million yuan for the year, narrowing from a 653 million yuan loss in 2022. The company&rsquo;s Brand Management unit, which mostly includes the Gap China operation, posted a 188 million yuan adjusted operating loss for the year. The chain closed 86 stores before the acquisition, and Baozun inherited operating losses from the chain.&nbsp;
Baozun&rsquo;s transformation comes amid painful changes taking place in China&rsquo;s e-commerce realm, which is showing signs of maturing after years of strong growth. Major platforms, from Alibaba&rsquo;s Tmall to Tencent&rsquo;s WeChat Channels, are struggling with weak consumer sentiment domestically. Luxury foreign brands that were once one of Baozun&rsquo;s main client groups, have also been facing new competition from home-grown luxury brands.
Baozun began its business in 2007 with a smart idea &ndash; offering back-office functions to big-name foreign brands looking to tap China&rsquo;s rising e-commerce wave at that time. The company&rsquo;s main partner for its core e-commerce services business is Alibaba, which owns 14.4 % of Baozun. Its dependence on Alibaba eventually became a liability by limiting Baozun&rsquo;s growth opportunities, and the company later began to diversify by supplying e-commerce services to brand partners across a range of other platforms.
So where do things stand now? Baozun&rsquo;s e-commerce division has responded to the disruptive impact of Douyin, the domestic version of short video sensation TikTok, in the domestic e-commerce ecosystem by launching a &ldquo;Creative Content to Commerce&rdquo; studios and by acquiring Location, a top-tier Douyin partner, according to the annual report.
Baozun Brand Management has been revamped from 70 historical systems into a single integrated operating platform, which will be the foundation for that unit&rsquo;s future growth. Baozun has worked hard to shed the discount brand image associated with Gap stores, and implemented a new &ldquo;China for China&rdquo; brand philosophy.
The initial major piece of Baozun International is Authentic Brands&rsquo; Hunter brand, with Baozun holding intellectual property rights to the brand in Greater China and Southeast Asia. Baozun International has hired 150 employees across Singapore, Malaysia, Thailand, South Korea, the Philippines, Hong Kong and Taiwan. It will introduce the Hunter brand, famous for its outdoor wear and rubber Wellington boots, into Singapore and Malaysia this year.
The international unit has formed a similar collaboration with Japan&rsquo;s Honda Motor Co., which will launch in Singapore and Malaysia later this year, according to Qiu, adding the pair will work together with both online and offline initiatives.
Baozun&rsquo;s current price to sales (P/S) ratio of 0.13 looks quite depressed compared to domestic competitor&nbsp;Weimob&nbsp;(2013.HK), which trades at 1.38. Global peers&nbsp;Salesforce&nbsp;(NYSE: <a class="ticker" href="https://www.benzinga.com/stock/crm#NYSE">CRM</a>) and&nbsp;Shopify(NYSE: <a class="ticker" href="https://www.benzinga.com/stock/shop#NYSE">SHOP</a>) both trade much higher with ratios of 7.81 and 13.58, respectively. Baozun&rsquo;s depressed valuation may explain why six of seven analysts canvassed by Yahoo Finance rate the company as a &ldquo;strong buy&rdquo; or &ldquo;buy.&rdquo; And at least one broker, Daiwa Capital, has recently upgraded the stock to a &ldquo;buy.&rdquo;
This article is from an unpaid external contributor. It does not represent Benzinga&#39;s reporting and has not been edited for content or accuracy.

Asia

General

Is Baozun's Risky Leap Into Brand Management Starting To Pay Off?

Guidance

Baozun Releases 2023 Chairman Letter; Reveals Cautious Confidence In 2024

<h3>Gainers</h3>
<ul>
<li>Kaival Brands Innovations (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KAVL#NASDAQ">KAVL</a>) shares increased by 107.5% to $2.76 during Thursday's regular session. The market value of their outstanding shares is at $7.8 million. </li>
<li>Faraday Future (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FFIE#NASDAQ">FFIE</a>) stock increased by 42.18% to $0.13. The company's market cap stands at $5.5 million. </li>
<li>Cazoo Gr (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CZOO#NYSE">CZOO</a>) shares moved upwards by 30.37% to $4.55. The market value of their outstanding shares is at $22.2 million. </li>
<li>Canoo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOEV#NASDAQ">GOEV</a>) stock increased by 27.27% to $4.34. The company's market cap stands at $247.1 million. </li>
<li>Guess (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GES#NYSE">GES</a>) shares increased by 22.38% to $31.76. The company's market cap stands at $1.7 billion. The company's, Q4 earnings came out yesterday. </li>
<li>Vroom (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VRM#NASDAQ">VRM</a>) stock rose 21.69% to $13.52. The market value of their outstanding shares is at $24.2 million. </li>
</ul>
<h3>Losers</h3>
<ul>
<li>Lixiang Education Hldg (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LXEH#NASDAQ">LXEH</a>) stock decreased by 87.1% to $0.67 during Thursday's regular session. The company's market cap stands at $4.4 million. </li>
<li>Lanvin Group Hldgs (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LANV#NYSE">LANV</a>) stock declined by 17.58% to $1.36. The company's market cap stands at $178.6 million. </li>
<li>Baozun (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BZUN#NASDAQ">BZUN</a>) stock decreased by 16.32% to $2.41. The market value of their outstanding shares is at $145.6 million. As per the news, the Q4 earnings report came out today. </li>
<li>Five Below (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FIVE#NASDAQ">FIVE</a>) shares fell 16.0% to $175.53. The market value of their outstanding shares is at $9.6 billion. As per the news, the Q4 earnings report came out yesterday. </li>
<li>Designer Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DBI#NYSE">DBI</a>) stock decreased by 10.12% to $10.36. The market value of their outstanding shares is at $588.7 million. As per the press release, Q4 earnings came out today. </li>
<li>Cato (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CATO#NYSE">CATO</a>) stock fell 9.45% to $5.75. The market value of their outstanding shares is at $118.3 million. As per the press release, Q4 earnings came out today. 
See Also: <a href="http://www.benzinga.com/money/best-consumer-cyclical-stocks/" title="www.benzinga.com/money/best-consumer-cyclical-stocks/">www.benzinga.com/money/best-consumer-cyclical-stocks/</a></li>
</ul>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

CATO

CZOO

FFIE

FIVE

GOEV

KAVL

LANV

LXEH

12 Consumer Discretionary Stocks Moving In Thursday's Intraday Session

Chinese e-commerce solutions&nbsp;provider&nbsp;Baozun Inc&nbsp;(NASDAQ:&nbsp;BZUN) reported a fourth-quarter fiscal 2023 revenue growth of 8.9% year-on-year to RMB2.78 billion ($391.6 million), beating the&nbsp;<a target="_blank" href="https://www.benzinga.com/pressreleases/24/03/n37864825/baozun-announces-fourth-quarter-and-fiscal-year-2023-unaudited-financial-results" rel="noreferrer noopener">consensus of $382.2 million</a>.
Adjusted EPS per ADS was $0.07 vs. the&nbsp;<a target="_blank" href="https://www.benzinga.com/calendars/earnings" rel="noreferrer noopener">consensus of $0.16</a>. The stock price slid after the results.
The increase in total net revenues was mainly due to the incremental revenue contribution from Baozun Brand Management (BBM), a new line of business it launched in the first quarter of 2023.
By the end of the quarter, in the BEC segment, approximately 44.7% of its brand partners engaged with it for store operations of at least two channels, compared with 41.8% a year ago.
Segments:&nbsp;Product sales revenue improved 36.3% Y/Y to $148.1 million. Services revenue decreased 3.0% Y/Y to $243.3 million.
The adjusted operating margin was 2.7% vs. 7.2% a year ago. The company held $432.8 million in cash and equivalents as of December 31, 2023.
Baozun stock lost 50% in value in the one-year period. Investors can gain exposure to the stock via&nbsp;Invesco Golden Dragon China ETF&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PGJ#NASDAQ">PGJ</a>).
Price Action:&nbsp;BZUN shares traded lower by 8.33% at $2.64 premarket on the last check Thursday.

PowerShares Golden Dragon Halter USX China Portfolio

Why Is Baozun Stock Trading Lower Today?

Baozun shares are trading lower after the company reported worse-than-expected Q4 EPADS results.

<h3>Companies Reporting Before The Bell</h3>
&bull; Creative Realities (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CREX#NASDAQ">CREX</a>) is expected to report quarterly earnings at $0.02 per share on revenue of $16.47 million.
&bull; InflaRx (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IFRX#NASDAQ">IFRX</a>) is projected to report quarterly loss at $0.20 per share on revenue of $1.42 million.
&bull; Fennec Pharmaceuticals (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FENC#NASDAQ">FENC</a>) is likely to report quarterly loss at $0.02 per share on revenue of $8.67 million.
&bull; Welltower (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WELL#NYSE">WELL</a>) is likely to report quarterly earnings at $0.00 per share on revenue of $218.97 million.
&bull; VerifyMe (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VRME#NASDAQ">VRME</a>) is expected to report quarterly loss at $0.03 per share on revenue of $8.95 million.
&bull; Academy Sports (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ASO#NASDAQ">ASO</a>) is expected to report quarterly earnings at $2.29 per share on revenue of $1.79 billion.
&bull; Exscientia (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EXAI#NASDAQ">EXAI</a>) is expected to report quarterly loss at $0.35 per share on revenue of $17.05 million.
&bull; Direxion Daily CSI China Internet Index Bull 2X Shares (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CWEB#NYSE">CWEB</a>) is estimated to report quarterly loss at $0.09 per share on revenue of $32.93 million.
&bull; Winnebago Industries (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WGO#NYSE">WGO</a>) is likely to report quarterly earnings at $0.88 per share on revenue of $720.40 million.
&bull; Commercial Metals (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CMC#NYSE">CMC</a>) is projected to report quarterly earnings at $0.73 per share on revenue of $1.80 billion.
&bull; Titan Machinery (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TITN#NASDAQ">TITN</a>) is projected to report quarterly earnings at $1.02 per share on revenue of $724.20 million.
&bull; Designer Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DBI#NYSE">DBI</a>) is expected to report quarterly loss at $0.47 per share on revenue of $747.35 million.
&bull; Baozun (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BZUN#NASDAQ">BZUN</a>) is expected to report quarterly earnings at $0.16 per share on revenue of $382.28 million.
&bull; LiqTech Intl (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LIQT#NASDAQ">LIQT</a>) is likely to report quarterly loss at $0.24 per share on revenue of $5.40 million.
&bull; MediWound (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MDWD#NASDAQ">MDWD</a>) is estimated to report quarterly loss at $0.23 per share on revenue of $5.32 million.
&bull; Yunji (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/YJ#NASDAQ">YJ</a>) is projected to report earnings for its fourth quarter.
&bull; Innate Pharma (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IPHA#NASDAQ">IPHA</a>) is estimated to report earnings for its Fiscal Year 2023.
&bull; Mineralys Therapeutics (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MLYS#NASDAQ">MLYS</a>) is estimated to report earnings for its fourth quarter.
&bull; FactSet Research Systems (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FDS#NYSE">FDS</a>) is likely to report quarterly earnings at $3.88 per share on revenue of $546.75 million.
&bull; Darden Restaurants (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DRI#NYSE">DRI</a>) is expected to report quarterly earnings at $2.64 per share on revenue of $3.03 billion.
&bull; Accenture (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACN#NYSE">ACN</a>) is likely to report quarterly earnings at $2.66 per share on revenue of $15.83 billion.
&bull; X4 Pharmaceuticals (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/XFOR#NASDAQ">XFOR</a>) is expected to report earnings for its fourth quarter.
&bull; Lufax Holding (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LU#NYSE">LU</a>) is likely to report quarterly loss at $0.02 per share on revenue of $1.05 billion.
&bull; Intuitive Machines (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LUNR#NASDAQ">LUNR</a>) is estimated to report quarterly loss at $0.36 per share on revenue of $22.20 million.
&bull; Allurion Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ALUR#NYSE">ALUR</a>) is projected to report quarterly loss at $0.51 per share on revenue of $8.20 million.
&bull; Yiren Digital (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YRD#NYSE">YRD</a>) is likely to report earnings for its fourth quarter.
&bull; Kirkland&#39;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KIRK#NASDAQ">KIRK</a>) is expected to report quarterly earnings at $0.42 per share on revenue of $167.22 million.
&bull; Gambling.com Gr (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GAMB#NASDAQ">GAMB</a>) is likely to report quarterly earnings at $0.19 per share on revenue of $27.69 million.
&bull; MiNK Therapeutics (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/INKT#NASDAQ">INKT</a>) is likely to report earnings for its fourth quarter.
&bull; Nano Dimension (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NNDM#NASDAQ">NNDM</a>) is likely to report earnings for its fourth quarter.
&bull; Shoe Carnival (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SCVL#NASDAQ">SCVL</a>) is likely to report quarterly earnings at $0.59 per share on revenue of $280.27 million.
&bull; Destination XL Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DXLG#NASDAQ">DXLG</a>) is projected to report quarterly earnings at $0.06 per share on revenue of $138.29 million.
&bull; CareCloud (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CCLD#NASDAQ">CCLD</a>) is estimated to report quarterly loss at $0.34 per share on revenue of $30.88 million.
&bull; Apyx Medical (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/APYX#NASDAQ">APYX</a>) is estimated to report quarterly loss at $0.18 per share on revenue of $14.85 million.
&bull; SNDL (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SNDL#NASDAQ">SNDL</a>) is likely to report earnings for its fourth quarter.
&bull; 111 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/YI#NASDAQ">YI</a>) is likely to report earnings for its fourth quarter.
&bull; Rockwell Medical (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RMTI#NASDAQ">RMTI</a>) is projected to report quarterly loss at $0.07 per share on revenue of $22.63 million.
&bull; CENTRAL &amp; EASTERN EUROPE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CEE#NYSE">CEE</a>) is expected to report earnings for its Fiscal Year 2023.
<h3>Companies Reporting After The Bell</h3>
&bull; Largo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LGO#NASDAQ">LGO</a>) is estimated to report quarterly loss at $0.05 per share on revenue of $47.10 million.
&bull; Xos (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/XOS#NASDAQ">XOS</a>) is projected to report quarterly loss at $1.92 per share on revenue of $17.05 million.
&bull; Lululemon Athletica (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>) is projected to report quarterly earnings at $5.00 per share on revenue of $3.19 billion.
&bull; Cutera (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CUTR#NASDAQ">CUTR</a>) is estimated to report quarterly loss at $0.99 per share on revenue of $49.15 million.
&bull; Vitru (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VTRU#NASDAQ">VTRU</a>) is projected to report earnings for its fourth quarter.
&bull; Scholastic (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SCHL#NASDAQ">SCHL</a>) is projected to report quarterly loss at $0.80 per share on revenue of $329.21 million.
&bull; Worthington Steel (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WS#NYSE">WS</a>) is estimated to report quarterly earnings at $0.84 per share on revenue of $700.50 million.
&bull; Journey Medical (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DERM#NASDAQ">DERM</a>) is estimated to report quarterly loss at $0.08 per share on revenue of $15.06 million.
&bull; Asensus Surgical (AMEX:<a class="ticker" href="https://www.benzinga.com/stock/ASXC#AMEX">ASXC</a>) is likely to report quarterly loss at $0.08 per share on revenue of $5.30 million.
&bull; Valhi (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VHI#NYSE">VHI</a>) is expected to report quarterly earnings at $0.03 per share on revenue of $13.55 million.
&bull; Biolase (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BIOL#NASDAQ">BIOL</a>) is projected to report quarterly loss at $2.55 per share on revenue of $13.55 million.
&bull; HireQuest (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HQI#NASDAQ">HQI</a>) is projected to report quarterly loss at $0.06 per share on revenue of $8.60 million.
&bull; Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) is likely to report quarterly earnings at $0.74 per share on revenue of $12.28 billion.
&bull; FedEx (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FDX#NYSE">FDX</a>) is likely to report quarterly earnings at $3.53 per share on revenue of $22.05 billion.
&bull; Intellicheck (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IDN#NASDAQ">IDN</a>) is expected to report quarterly earnings at $0.00 per share on revenue of $5.31 million.
&bull; Abacus Life (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ABL#NASDAQ">ABL</a>) is estimated to report earnings for its fourth quarter.
&bull; AAR (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AIR#NYSE">AIR</a>) is estimated to report quarterly earnings at $0.84 per share on revenue of $567.63 million.
&bull; Amprius Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AMPX#NYSE">AMPX</a>) is expected to report quarterly loss at $0.11 per share on revenue of $2.70 million.
&bull; CaliberCos (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CWD#NASDAQ">CWD</a>) is likely to report quarterly loss at $0.17 per share on revenue of $4.25 million.
&bull; Hyperfine (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HYPR#NASDAQ">HYPR</a>) is estimated to report quarterly loss at $0.18 per share on revenue of $3.71 million.
&bull; Cibus (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CBUS#NASDAQ">CBUS</a>) is estimated to report quarterly loss at $1.43 per share on revenue of $380 thousand.
&bull; Direct Digital Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DRCT#NASDAQ">DRCT</a>) is likely to report quarterly earnings at $0.26 per share on revenue of $65.95 million.
&bull; TELA Bio (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TELA#NASDAQ">TELA</a>) is expected to report quarterly loss at $0.43 per share on revenue of $16.39 million.
&bull; One Stop Systems (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OSS#NASDAQ">OSS</a>) is projected to report quarterly loss at $0.04 per share on revenue of $13.01 million.
This article was generated by Benzinga&#39;s automated content engine and reviewed by an editor.

ALUR

AMPX

APYX

ASXC

BIOL

CBUS

CCLD

CREX

CUTR

CWEB

DERM

DRCT

DXLG

EXAI

FENC

GAMB

HYPR

IFRX

INKT

IPHA

KIRK

LIQT

LULU

LUNR

MDWD

MLYS

NNDM

RMTI

SCHL

SCVL

SNDL

TELA

TITN

VRME

VTRU

WELL

XFOR

Earnings Scheduled For March 21, 2024

Baozun (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BZUN#NASDAQ">BZUN</a>) reported its Q4 earnings results on Thursday, March 21, 2024 at 05:00 AM.
Here's what investors need to know about the announcement.
<h3>Earnings</h3>
Baozun missed estimated earnings by -56.00000000000001%, reporting an EPS of $0.07 versus an estimate of $0.16.
Revenue was up $21.44 million from the same period last year.
<h3>Past Earnings Performance</h3>
Last quarter the company beat on EPS by $0.02 which was followed by a 10.0% drop in the share price the next day.
Here's a look at Baozun's past performance:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q3 2023</th>
<th>Q2 2023</th>
<th>Q1 2023</th>
<th>Q4 2022</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>-0.20</td>
<td>-0.03</td>
<td></td>
<td>0.39</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>-0.18</td>
<td>-0.01</td>
<td>-0.03</td>
<td>0.34</td>
</tr>
<tr>
<td>Revenue Estimate</td>
<td>251.96M</td>
<td>345.95M</td>
<td>270.75M</td>
<td>387.74M</td>
</tr>
<tr>
<td>Revenue Actual</td>
<td>249.95M</td>
<td>319.96M</td>
<td>274.88M</td>
<td>370.17M</td>
</tr>
</tbody>
</table>

To track all earnings releases for Baozun <a href="https://www.benzinga.com/quote/BZUN/earnings">visit their earnings calendar here.</a> 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Recap: Baozun Q4 Earnings

Baozun (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BZUN#NASDAQ">BZUN</a>) reported quarterly earnings of $0.07 per share which missed the analyst consensus estimate of $0.16 by 56.25 percent. This is a 79.41 percent decrease over earnings of $0.34 per share from the same period last year. The company reported quarterly sales of $391.61 million which beat the analyst consensus estimate of $382.16 million by 2.47 percent. This is a 5.79 percent increase over sales of $370.17 million the same period last year.

Baozun Q4 Adj EPADS $0.07 Misses $0.16 Estimate, Sales $391.61M Beat $382.16M Estimate

Baozun (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BZUN#NASDAQ">BZUN</a>) is set to give its latest quarterly earnings report on Thursday, 2024-03-21. Here's what investors need to know before the announcement.
Analysts estimate that Baozun will report an earnings per share (EPS) of $0.16. 
Baozun bulls will hope to hear the company announce they've not only beaten that estimate, but also to provide positive guidance, or forecasted growth, for the next quarter.
New investors should note that it is sometimes not an earnings beat or miss that most affects the price of a stock, but the guidance (or forecast).
<h3>Historical Earnings Performance</h3>
Last quarter the company beat EPS by $0.02, which was followed by a 0.0% drop in the share price the next day.
Here's a look at Baozun's past performance and the resulting price change:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q3 2023</th>
<th>Q2 2023</th>
<th>Q1 2023</th>
<th>Q4 2022</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>-0.20</td>
<td>-0.03</td>
<td></td>
<td>0.39</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>-0.18</td>
<td>-0.01</td>
<td>-0.03</td>
<td>0.34</td>
</tr>
<tr>
<td>Price Change %</td>
<td>-10.0%</td>
<td>-1.0%</td>
<td>7.000000000000001%</td>
<td>6.0%</td>
</tr>
</tbody>
</table>

<h3>Stock Performance</h3>
Shares of Baozun were trading at $2.8 as of March 19. Over the last 52-week period, shares are down 47.93%. Given that these returns are generally negative, long-term shareholders are likely upset going into this earnings release. 
<a href="https://www.benzinga.com/quote/BZUN/earnings">To track all earnings releases for Baozun visit their earnings calendar on our site.</a>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Earnings Preview For Baozun

China-related stocks give back gains due to lack of details on stimulus measures

Baozun (BZUN) has released an update. Baozun Inc. has recently disclosed a change in its issued and treasury shares, with a repurchase of shares on...

Baozun Announces Share Repurchase Update

Baozun (BZUN) has released an update. Baozun Inc. has reported changes in its issued and treasury shares, including a recent repurchase of shares o...

Baozun Inc. Adjusts Share Capital Structure

Baozun (BZUN) has released an update. Baozun Inc., a company known for its e-commerce solutions, has announced a repurchase of 150,000 shares, curr...

Baozun Inc. Announces Strategic Share Repurchase

Baozun (BZUN) has released an update. Baozun Inc., a company incorporated in the Cayman Islands, recently announced changes in its share structure,...

Baozun Inc.'s Strategic Equity Moves

Baozun (BZUN) has released an update. Baozun Inc., a company with limited liability in the Cayman Islands, has announced recent changes in its shar...

Baozun (BZUN) has released an update. Baozun Inc. recently repurchased 150,000 of its shares, which are now held as treasury shares, reflecting a m...

Baozun's Share Repurchase and Market Strategy

Baozun (BZUN) has released an update. Baozun Inc., a company with weighted voting rights incorporated in the Cayman Islands, has disclosed recent c...

Baozun's Strategic Share Buyback Update

Jefferies analyst Thomas Chong maintained a Buy rating on Baozun, Inc. Class A (9991 – Research Report) on October 25 and set a price target of HK$...

Jefferies Sticks to Its Buy Rating for Baozun, Inc. Class A (9991)

Baozun (BZUN) has released an update. Baozun Inc., listed on the Nasdaq under the symbol BZUN, has announced a board meeting on November 21, 2024, ...

Baozun Inc. to Announce Third-Quarter Financial Results

GOTU

TOUR

VIPS

Press Releases

Baozun Files Annual Reports for Fiscal Year 2023

Baozun Strengthens Leadership Team

Commodities

Baozun Releases 2023 Sustainability Report

Baozun Schedules Annual General Meeting of Shareholders

Baozun to Announce First Quarter 2024 Unaudited Financial Results on May 28, 2024

Baozun Announces First Quarter 2024 Unaudited Financial Results

Baozun Announces Results of Annual General Meeting of Shareholders

Baozun to Announce Second Quarter and Half-Year Interim Financial Results of 2024 Unaudited Financial Results on August 28, 2024

Baozun Announces Second Quarter 2024 Unaudited Financial Results

Baozun to Announce Third Quarter Financial Results of 2024 Unaudited Financial Results on November 21, 2024

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Groupon

D-Market Electronic Services & Trading - American Depositary Shares

D-MARKET Electronic

Hour Loop

Jeffs Brands

Jumia Technologies AG American Depositary Shares, each representing two Ordinary Shares

Jumia Technologies

Nordstrom

Kohl's

Linkage Global Inc - Class A Ordinary Shares

Linkage Global

LightInTheBox Holding Co., Ltd. American Depositary Shares, each representing twelve ordinary shares

LightInTheBox Holding

ContextLogic

Macy's

MOGU Inc. American Depositary Shares (each representing 25 Class A Ordinary Shares)

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