Bulls vs Bears
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Market sentiment signals for Amazon.com (AMZN): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
34 analysts
Options Flow (P/C)
0.55
More calls — Bullish
Avg Consensus PT
$327
+25.6%
Highest Price Target
$400
+53.5%
Lowest Price Target
$250
-4.0%
Short Interest
1.0%
Declining — Bullish
Insider Activity (30d)
Net Seller
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Aug 20, 2026 | Rosenblatt | Scott Devitt— | +28.6% | $335 | Assumes | Buy |
| Jul 31, 2026 | UBS | Stephen Ju— | +22.0% | $305 → $318 | Maintained | Buy |