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Sony Group

SONY CORP ORD

Sony Group is a conglomerate with consumer electronics roots, which not only designs, develops, produces, and sells electronic equipment and devices, but also is engaged in content businesses, such as console and mobile games, music, and movies. Sony is a global top company of CMOS image sensors, game consoles, professional broadcasting cameras, and music publishing, and is one of the top players on digital cameras, wireless earphones, recorded music, movies, and so on. Sony's business portfolio is well diversified with six major business segments.

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Sony Group Corp

CNBC
<a class="editor-rtfLink" href="https://www.benzinga.com/news/22/07/28062025/united-airlines-pilots-union-to-improve-agreement-by-renegotiating-cnbc" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">United Airlines, Pilots&rsquo; Union To Improve Agreement By Renegotiating</a>
<ul>
<li>United Airlines Holdings Inc (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/ual#NASDAQ">UAL</a>) and its pilots&rsquo; union are renegotiating a new contract, a setback for the carrier after it was the first to achieve a tentative agreement since the pandemic began, reported CNBC.</li>
<li>Renegotiations are taking place since the current agreement &ldquo;fell short&rdquo; of some pilots&rsquo; expectations.</li>
<li>&ldquo;Management has agreed to reengage in discussions to remove objectionable items and work with us to reach a new, improved agreement,&rdquo; stated Capt. Mike Hamilton, chair of the United Master Executive Council, part of ALPA.</li>
</ul>

Reuters
<a class="editor-rtfLink" href="https://www.benzinga.com/markets/asia/22/07/28062013/barclays-plans-to-enter-this-lucrative-4-3-trillion-asset-management-market-report" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">Barclays Plans To Enter This Lucrative $4.3 Trillion Asset Management Market: Report</a>
<ul>
<li>Barclays Plc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/bcs#NYSE">BCS</a>) is seeking a Chinese banking partner to set up an asset management joint venture in the country, Reuters reported citing two people with knowledge of the matter.</li>
<li>If successful, Barclays will join the wagon of other financial firms planning to or have started operating in the $4.3 trillion bank-dominated asset management market.</li>
<li>The report said that Barclays&rsquo; majority-owned China asset management venture would be set up via its unit Barclays Investment Managers (BIM), which currently operates in Europe and Japan.</li>
</ul>

Bloomberg
<a class="editor-rtfLink" href="https://www.benzinga.com/news/22/07/28062512/eu-court-hits-volkswagen-with-software-seen-as-defeat-device-potentially-opening-door-to-more-consum" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">EU Court Hits Volkswagen With Software Seen As &lsquo;Defeat Device,&rsquo; Potentially Opens Door To More Consumer Claims</a>
<ul>
<li>Volkswagen AG (OTC: <a class="ticker" href="https://www.benzinga.com/stock/vwagy#OTC">VWAGY</a>) suffered a setback at the European Union&rsquo;s top court over its right to deploy IT software technology that protects car components from damage at certain temperatures and altitudes.</li>
<li>In dispute emerging from the aftermath of the diesel scandal, judges at the EU Court of Justice said there was no exemption to EU regulations for the use of software that changes pollutant gas emissions in cars based on the outside temperature.</li>
<li>The ruling opens the door to potential lawsuits for compensation over sales contracts for affected cars.</li>
</ul>

Benzinga
<a class="editor-rtfLink" href="https://www.benzinga.com/news/22/07/28059512/been-an-honor-elon-musk-full-of-praise-as-tesla-ai-director-steps-down" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">Tesla Loses Key AI Executive: How Elon Musk Reacted</a>
<ul>
<li>Tesla Inc&rsquo;s (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/tsla#NASDAQ">TSLA</a>) senior director of artificial intelligence, Andrej Karpathy, has quit. CEO Elon Musk said it was an &ldquo;honor&rdquo; working with the deep learning and computer vision expert.</li>
<li>Musk thanked Karpathy for his five-year stint at Tesla on Wednesday. He tweeted, &ldquo;Thanks for everything you have done for Tesla! It has been an honor working with you.&rdquo;</li>
</ul>
<a class="editor-rtfLink" href="https://www.benzinga.com/news/22/07/28059943/own-a-tesla-these-guys-says-it-can-be-stolen-with-a-20-gadget-but-heres-how-you-can-safeguard-it-fro" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">Tesla Owners, Beware: Your EV Can Be Stolen With This $20 Device, Here&rsquo;s How To Safeguard It</a>
<ul>
<li>Donut Media, a Los Angeles-based firm that runs an eponymous channel on Alphabet Inc&rsquo;s (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/googl#NASDAQ">GOOGL</a>) (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/goog#NASDAQ">GOOG</a>), says it broke into a Tesla Inc (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/tsla#NASDAQ">TSLA</a>) vehicle with a $20 device.</li>
<li>Donut&rsquo;s Jeremiah Burton detailed how he was able to &ldquo;steal&rdquo; a Tesla using a relay attack in the video.</li>
<li>Helping Burton on his quest was the principal security consultant and researcher at NCC Group, Sultan Qasim Khan. NCC is a U.K.-based information assurance firm that engages in cybersecurity consulting.</li>
</ul>
<a class="editor-rtfLink" href="https://www.benzinga.com/m-a/22/07/28062019/deutsche-telekom-to-sell-towers-stake-for-17-5b" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">Deutsche Telekom Divests 51% Stake In GD Towers To DigitalBridge &amp; Brookfield</a>
<ul>
<li>German telecommunications company, Deutsche Telekom AG (OTC: <a class="ticker" href="https://www.benzinga.com/stock/dtegy#OTC">DTEGY</a>), revealed the sale of a 51% ownership stake in GD Towers, comprising its tower business in Germany and Austria, to a consortium of Canada&rsquo;s Brookfield Infrastructure Partners LP (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/bip#NYSE">BIP</a>) and DigitalBridge Group, Inc. (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/dbrg#NYSE">DBRG</a>) affiliated funds.</li>
<li>The transaction values GD Towers at &euro;17.5 billion, or $17.5 billion, on a consolidated basis, including the assumption of net debt.</li>
<li>The German telecom giant will keep the remaining 49% stake, and the deal is expected to close towards the end of this year.</li>
</ul>
<a class="editor-rtfLink" href="https://www.benzinga.com/news/22/07/28059823/teslas-battery-supplier-panasonic-to-build-4b-battery-plant-in-kansas-why-its-important-for-the-elon" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">This Tesla Battery Supplier Will Build A $4B Plant In Kansas: Why It&rsquo;s Important For Elon Musk&rsquo;s Company</a>
<ul>
<li>Tesla, Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/tsla#NASDAQ">TSLA</a>) battery supplier Panasonic Holdings Corp&rsquo;s (OTC: <a class="ticker" href="https://www.benzinga.com/stock/pcrfy#OTC">PCRFY</a>) subsidiary has zeroed in on the U.S. state of Kansas as the site to build its second U.S. lithium-ion battery manufacturing plant.</li>
<li>The midwestern state of Kansas, known as America&rsquo;s bread basket, has approved a state incentive application filed by Panasonic Energy, the Japanese company and Kansas Governor Laura Kelly jointly announced. De Soto, Kansas, has been identified as the potential site for the project.</li>
</ul>
<a class="editor-rtfLink" href="https://www.benzinga.com/news/22/07/28060028/watch-out-elon-musk-hyundai-motor-introduces-first-electric-sedan-taking-on-teslas-best-selling-mode" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">Asian Auto Giant Launches First Electric Sedan To Take On Tesla Model 3</a>
<ul>
<li>South Korea-based Hyundai Motor Co (OTC: <a class="ticker" href="https://www.benzinga.com/stock/hymtf#OTC">HYMTF</a>) (OTC: <a class="editor-rtfLink" href="https://www.benzinga.com/stock/hymly#OTC" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">HYMLY</a>) unveiled its first electric sedan Ioniq 6 in Seoul on Thursday, as the automaker seeks to capture the lion&rsquo;s share of the rapidly evolving EV market at home.</li>
<li>Rivaling the likes of Tesla Inc (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/tsla#NASDAQ">TSLA</a>), Nio Inc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/nio#NYSE">NIO</a>), Xpeng Inc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/xpev#NYSE">XPEV</a>), and other EV makers, Hyundai is looking to launch as many as 31 electric models by 2030 to secure a projected 12% of the global EV market.</li>
</ul>
<a class="editor-rtfLink" href="https://www.benzinga.com/analyst-ratings/analyst-color/22/07/28059975/how-qualcomm-will-help-tsmc-stay-markedly-ahead-of-samsung-super-win-win-for-the-tw" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">Analyst Says Qualcomm Shifting Allegiance Will Help This Apple Supplier Stay Markedly Ahead Of Samsung</a>
<ul>
<li>Taiwan Semiconductor Manufacturing Company Limited (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/tsm#NYSE">TSM</a>) will likely be the sole supplier of Qualcomm, Inc.&rsquo;s (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/qcom#NASDAQ">QCOM</a>) 5G chips in 2023 and 2024, analyst Ming-Chi Kuo said in a tweet on Wednesday.</li>
<li>The assumption, according to the TFI International Securities analyst &mdash; best known for his accurate predictions around Apple, Inc. (NASDAQ: <a class="editor-rtfLink" href="https://www.benzinga.com/stock/aapl#NASDAQ" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">AAPL</a>) products &mdash; is based on his latest survey.</li>
<li>&ldquo;It&rsquo;s a super win-win for the two companies,&rdquo; Kuo said.</li>
</ul>
<a class="editor-rtfLink" href="https://www.benzinga.com/markets/cryptocurrency/22/07/28062523/okx-awarded-dubai-vara-provisional-license-plans-to-open-a-hub" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">Cryptocurrency Exchange OKX Awarded Dubai VARA Provisional License, Plans To Open Hub</a>
<ul>
<li>The Seychelles-based cryptocurrency exchange OKX has been awarded a provisional virtual assets (VA) license to provide services to qualified investors in the U.A.E.</li>
<li>Granted by the Dubai Virtual Assets Regulatory Authority (VARA), OKX&rsquo;s provisional license for Dubai allows it to extend certain exchange products and services to pre-qualified investors and financial service providers.</li>
<li>The company also plans to open a regional hub in Dubai to contribute to developing the ever-expanding virtual asset ecosystem both in Dubai and globally.</li>
</ul>
<a class="editor-rtfLink" href="https://www.benzinga.com/news/earnings/22/07/28061912/despite-inflationary-pressures-taiwan-semiconductor-records-76-jump-in-q2-profits" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">Despite Inflationary Pressures, Taiwan Semiconductor Records 76% Jump In Q2 Profits</a>
<ul>
<li>Taiwan Semiconductor Manufacturing Co Ltd (NYSE: <a class="editor-rtfLink" href="https://www.benzinga.com/stock/tsm#NYSE" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">TSM</a>) said its second-quarter profit surged over 76% to NT$237.03 billion (equivalent to $8.06 billion). Revenue jumped 43.5% to NT$534.14 billion (~$18.2 billion), almost in line with the consensus of $18.25 billion.</li>
<li>The company posted EPS of NT$9.14 ($1.55 per ADR unit), beating the consensus of $1.47.</li>
<li>Its gross margin reached 59.1%, operating margin was 49.1%, and net profit margin was 44.4%.</li>
</ul>
<a class="editor-rtfLink" href="https://www.benzinga.com/markets/cryptocurrency/22/07/28059974/us-cpi-hits-9-1-18m-bitcoin-longs-liquidated-in-35-minutes" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">$18M Bitcoin Longs Liquidated In 35 Mins As US CPI Hits 9.1%</a>
<ul>
<li>U.S. consumer inflation hit a 40-year high of 9.1% on Wednesday, sending cryptocurrency markets plummeting briefly.</li>
<li>According to data from Benzinga Pro, Bitcoin BTC/USD plunged from $19,898 to a low of $18,999 after the numbers were released.</li>
<li>The immediate aftermath of the sudden and sharp decline was a series of cascading BTC long liquidations. According to on-chain liquidation data from CoinGlass, $17.6 million Bitcoin longs were liquidated within 60 minutes of the negative price action.</li>
</ul>
<a class="editor-rtfLink" href="https://www.benzinga.com/general/biotech/22/07/28058410/novavax-secures-fda-emergency-authorization-for-adjuvanted-covid-19-vaccine" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">Novavax Secures FDA Emergency Authorization For Adjuvanted Covid-19 Vaccine</a>
<ul>
<li>The U.S. Food and Drug Administration (FDA) grants emergency use authorization (EUA) to Novavax&rsquo;s (NASDAQ: <a class="editor-rtfLink" href="https://www.benzinga.com/stock/nvax#NASDAQ" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">NVAX</a>) lead candidate Adjuvanted (NVX-CoV2373) COVID-19 Vaccine for individuals 18 years of age and over.</li>
<li>The adjuvanted (NVX-CoV2373) vaccine is tested to provide a two-dose primary series for active immunization to prevent coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) in individuals 18 years of age and over.</li>
</ul>
<a class="editor-rtfLink" href="https://www.benzinga.com/markets/cryptocurrency/22/07/28060229/mind-boggling-dogecoins-palmer-calls-out-bankrupt-celsius-for-still-advertising-17-apy" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">&lsquo;Mind-Boggling&rsquo;: Dogecoin Co-Founder Calls Out Bankrupt Celsius For Still Advertising 17% APY</a>
<ul>
<li>Dogecoin DOGE/USD co-founder Jackson Palmer took to Twitter Inc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/twtr#NYSE">TWTR</a>) to share his disapproval of bankrupt crypto lender Celsius Network.</li>
<li>&ldquo;Mind-boggling that even though they&rsquo;ve filed for bankruptcy, you can still click &ldquo;Get Started&rdquo; on the Celsius website and they&rsquo;ll advertise you the 17% APY on the registration page,&rdquo; said Palmer in a tweet on Wednesday.</li>
</ul>
<a class="editor-rtfLink" href="https://www.benzinga.com/markets/cryptocurrency/22/07/28059329/crypto-lender-celsius-files-for-chapter-11-bankruptcy" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">Crypto Lender Celsius Files For Chapter 11 Bankruptcy</a>
<ul>
<li>Distressed cryptocurrency lending platform Celsius Network has filed for Chapter 11 Bankruptcy.</li>
<li>What Happened: In a press release on Wednesday, the company said it had initiated voluntary petitions for reorganization in the United States Bankruptcy Court for the Southern District of New York.</li>
<li>&ldquo;This is the right decision for our community and company,&rdquo; said Celsius CEO Alex Mashinsky.</li>
</ul>
<a class="editor-rtfLink" href="https://www.benzinga.com/markets/cryptocurrency/22/07/28059718/shiba-inu-makes-huge-addition-to-metaverse-team" style="color:#4a6ee0; background:transparent; margin-top:0pt; margin-bottom:0pt" target="_blank">Shiba Inu Makes&rsquo; Huge Addition&rsquo; To Metaverse Team: What You Should Know</a>
<ul>
<li>Lead developers of the Shiba Inu SHIB/USD metaverse announced the addition of a new advisor to its team.</li>
<li>In an update on Twitter, Shiba Inu&rsquo;s Shytoshi Kusama said the metaverse team had brought on David Kern &ndash; a former technical artist at Sony Group Corp&rsquo;s (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/sony#NYSE">SONY</a>) Zipper Interactive</li>
<li>Kusama described the development as a &ldquo;huge addition&rdquo; to the Shiba Inu metaverse team.</li>
</ul>
Photo by Blomst via Pixabay

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Benzinga Before The Bell: Tesla's AI Exec Quits, Hyundai Unveils Ioniq 6 EV, Taiwan Semiconductor's Massive Q2 Profit Surge And Other Top Financial Stories Thursday, July 14

Lead developers of the Shiba Inu (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/">SHIB</a>) metaverse announced the addition of a new advisor to its team.
What Happened: In an update on Twitter, Shiba Inu&rsquo;s Shytoshi Kusama said the metaverse team had brought on David Kern &ndash; a former technical artist at Sony Group Corp&rsquo;s (OTC: <a class="ticker" href="https://www.benzinga.com/stock/snejf#OTC">SNEJF</a>) Zipper Interactive.
<blockquote class="twitter-tweet">Welcome David! A huge addition for our <a href="https://twitter.com/hashtag/Shib?src=hash&amp;ref_src=twsrc%5Etfw">#Shib</a> <a href="https://twitter.com/hashtag/metaverse?src=hash&amp;ref_src=twsrc%5Etfw">#metaverse</a> team! &nbsp;<a href="https://t.co/yM6nMs7JkE">https://t.co/yM6nMs7JkE</a>
&mdash; Shytoshi Kusama&trade; (@ShytoshiKusama) <a href="https://twitter.com/ShytoshiKusama/status/1547330447083962371?ref_src=twsrc%5Etfw">July 13, 2022</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>Kusama described the development as a &ldquo;huge addition&rdquo; to the Shiba Inu metaverse team.
During his time at Zipper Interactive, Kern created 17 video games. He also served as Technical Director for Technicolor Animation &amp; Games and produced content for AAA game titles.
&ldquo;We are confident that David&rsquo;s skills in graphic design, video production, 3D modeling, animation, level building, and production management for games across multiple platforms will be invaluable to the team,&rdquo; said Shiba Inu in a <a href="https://blog.shibaswap.com/david-kern-press-release/" style="color:#0563c1">blog post</a>.
See Also:&nbsp;<a href="https://www.benzinga.com/money/how-to-buy-shiba-inu/" style="color:#0563c1" target="_blank">How To Buy Shiba Inu (SHIB)</a>
Earlier this year, Shiba Inu debuted its metaverse by raising funds from a virtual land sale. The blockchain initially accepted only Ethereum (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/eth/usd">ETH</a>) for purchases but later announced support for its <a href="https://www.benzinga.com/markets/cryptocurrency/22/05/27012629/shiba-inu-shib-can-finally-be-used-to-buy-land-in-its-metaverse" style="color:#0563c1">own native token SHIB</a>.
Shiba Inu also introduced a <a href="https://www.benzinga.com/markets/cryptocurrency/22/07/27964238/shiba-inu-to-launch-new-rewards-token-treat-what-you-need-to-know" style="color:#0563c1">new ecosystem token</a> called TREAT which would serve as the rewards token in the blockchain&rsquo;s upcoming metaverse.
Price Action: According to data from <a href="https://pro.benzinga.com/register/?gspk=bHVrZWphY29iaTUzNDg&amp;gsxid=Pe2cza0LpTP3&amp;ref=lukejacobi5348" style="color:#0563c1">Benzinga Pro</a>, SHIB was trading at $0.000010, gaining 4.4% over the last 24 hours.
Photo via&nbsp;<a href="https://www.shutterstock.com/g/Robert+Way">Robert Way</a>&nbsp;on Shutterstock

Coverage of Bitcoin, Etherum, Ripple and all the latest digital currencies.

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$SHIB

Shiba Inu Makes 'Huge Addition' To Metaverse Team: What You Should Know

The following post was written and/or published as a collaboration between Benzinga&rsquo;s in-house sponsored content team and a financial partner of Benzinga.
Despite the uncertainty playing out in the financial world, Canadian ETF provider Evolve has garnered a good deal of investor attention and capital through 2020, recently achieving the major milestone of surpassing $1B assets under management (AUM).
Fund flow into the company&rsquo;s stable of high-tech and emerging industry ETFs has thrived through the global pandemic as investors have looked to technology to mitigate or solve the problems posed by the ongoing health crisis. Investment into Evolve&rsquo;s funds has been so enthusiastic that, just this summer, the company surpassed the $1B AUM mark after less than three years of its first ETF listing.
Benzinga had the opportunity to speak with Evolve ETFs President and CEO Raj Lala about the AUM milestone as well as the provider&rsquo;s E-Gaming Index ETF (TSX:HERO), which, after one year since its launch as Canada&rsquo;s first gaming and e-sports ETF, has gained roughly 50% in net asset value and is among the provider&rsquo;s top-performing funds.
<a href="https://www.benzinga.com/files/u105576/image1_17.png" onclick="imce.send('image1_17.png'); return false;" title=""><img alt="image1_17.png" src="https://www.benzinga.com/files/u105576/image1_17.png" /></a>
<table cellspacing="0">
<tbody>
<tr>
<td colspan="2" style="height:15pt; vertical-align:bottom">
Total Return Performance (%)
</td>
<td style="height:15pt; vertical-align:bottom">&nbsp;</td>
<td style="height:15pt; vertical-align:bottom">&nbsp;</td>
<td style="height:15pt; vertical-align:bottom">&nbsp;</td>
</tr>
<tr>
<td style="height:15pt; vertical-align:bottom">
TICKER
</td>
<td style="height:15pt; vertical-align:bottom">
NAME
</td>
<td style="height:15pt; vertical-align:bottom">
YTD
</td>
<td style="height:15pt; vertical-align:bottom">
1 YR
</td>
<td style="height:15pt; vertical-align:bottom">
SINCE INCEPTION**
</td>
</tr>
<tr>
<td style="height:15pt; vertical-align:bottom">
HERO
</td>
<td style="height:15pt; vertical-align:bottom">
Evolve E-Gaming Index ETF
</td>
<td style="height:15pt; vertical-align:bottom">
38.46
</td>
<td style="height:15pt; vertical-align:bottom">
49.73
</td>
<td style="height:15pt; vertical-align:bottom">
47.31
</td>
</tr>
<tr>
<td colspan="2" style="height:15pt; vertical-align:bottom">
Source: Bloomberg, as at July 31, 2020.
** Since Inception on June 17, 2019.
</td>
<td style="height:15pt; vertical-align:bottom">&nbsp;</td>
<td style="height:15pt; vertical-align:bottom">&nbsp;</td>
<td style="height:15pt; vertical-align:bottom">&nbsp;</td>
</tr>
</tbody>
</table>
Said Lala, &ldquo;We want to make sure that the themes we&rsquo;re bringing to investors &mdash; the underlying portfolio that is usually comprised of the index &mdash; is not going to be overlapping or duplicative to what investors already have in their portfolio.&rdquo;
<h3>How Evolve Managed $1 Billion</h3>
According to Lala, Evolve&rsquo;s path to $1B AUM is the result of creating ETFs that are the product of a very deliberate process. The process starts by recognizing new and emerging themes within the global economy and understanding whether that theme has the potential to develop and thrive beyond the immediate hype surrounding it.
This includes looking at the major players within the space and the investments being made in that segment, but it also involves looking at the larger economic or cyclical factors that could impact the industry.
&ldquo;One of the first things we consider when we look at a particular sector or theme or strategy is to confirm there&rsquo;s a solid long-term investment thesis attached to them,&rdquo; said Lala. &ldquo;The next thing we ask is how would a sector like this, a theme like this, perform in different market environments or different economic environments?&rdquo;
<a href="https://evolveetfs.com/webinar-hero-august-19-2020/" style="text-decoration:none;">Insert Coin: Click Here to Register for Evolve&rsquo;s Webinar on eGaming Investing</a>
However, what tends to set Evolve&rsquo;s funds apart from other index-based funds is the attention paid to how the individual components work, both within the fund as well as within an investor&rsquo;s portfolio.
&ldquo;One of the valuable components of the process is how will this fit into a client portfolio,&rdquo; Lala explained. &ldquo;What is the function of this sector? Is it there to be just a pure alpha generator? Is it there to provide some diversification? We need to go through that process to fully understand and appreciate how this fits into a client portfolio.&rdquo;
The most unique factor in this consideration is what companies truly represent an industry versus those that simply pad out a fund&rsquo;s top holdings. It was here that Lala dove into his view of the HERO ETF and what sets it apart from other gaming and esports funds.
<h2>100% Dedicated To Gaming</h2>
Lala did not mince words in his appraisal of what distinguishes HERO from other funds in the industry. Like Evolve&rsquo;s other ETFs, HERO is heavily focused on delivering its promise of providing pure exposure to the gaming industry without any fluff or overlap.
&ldquo;That&rsquo;s a really big issue in the ETF world today where you have these funds where when you actually drill down into it it&rsquo;s not really that representative of what you&rsquo;re getting within,&rdquo; said Lala. &ldquo;For example, we know Apple is involved in gaming with Apple arcade, as is Amazon with Twitch and Google with Stadia. Are those going to be three of our top five holdings? That&rsquo;s not really an e-gaming ETF, is it? It&rsquo;s a big tech ETF warehouse.&rdquo;
This view is backed up by looking at HERO&rsquo;s top holdings, which is stacked with the videogame industry&rsquo;s top developers, including the likes of Activision Blizzard, Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/atvi#NASDAQ">ATVI</a>), Take-Two Interactive Software, Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/ttwo#NASDAQ">TTWO</a>) and Nintendo Co., Ltd. (OTC: <a class="ticker" href="https://www.benzinga.com/stock/ntdoy#OTC">NTDOY</a>).
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And while this excludes the aforementioned tech giants like Apple, Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/aapl#NASDAQ">AAPL</a>) and Alphabet Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/goog#NASDAQ">GOOG</a>) (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/googl#NASDAQ">GOOGL</a>) or semiconductor giants like Nvidia Corporation (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/nvda#NASDAQ">NVDA</a>), it makes HERO a much more targeted and dedicated fund for those looking for pure exposure to gaming without any overlap or excess, something Lala says Evolve is committed to providing investors.
<h2>A Powered Up Industry</h2>
Lala&rsquo;s focus on HERO during the interview was a consequence of the video game industry&rsquo;s history of strong performance, a trend that has only accelerated during the pandemic. The result has been a rash of new gaming ETFs and heightened investor interest in the industry.
&ldquo;I think many people are unaware of is how big of an industry it actually is,&rdquo; Lala said. &ldquo;The video game industry is nearly triple the size of the film and music industry combined so people are really starting to take notice of it.&rdquo;
Of course, it&rsquo;s difficult to overlook the primary catalyst affecting the global economy writ large. From Lala&rsquo;s perspective, the constraints of the global pandemic have further opened the door to increased videogame adoption to the mainstream, both in terms of hardcore and casual players, but also streaming and esports viewership.
<a href="https://evolveetfs.com/webinar-hero-august-19-2020/" style="text-decoration:none;">CONTINUE? Learn About the Biggest Investment Trends in eSports and Online Gaming</a>
Perhaps the biggest driver promising to help the gaming industry retain its current size is the value proposition gaming represents. With roughly <a href="https://www.marketingcharts.com/cross-media-and-traditional/videogames-traditional-and-cross-channel-82362" style="text-decoration:none;">33% of households in the U.S. owning a gaming console</a>, and more than <a href="https://www.pewresearch.org/internet/fact-sheet/mobile/" style="text-decoration:none;">80% of individuals owning a smartphone</a>, access to games has never been easier and engagement has never been higher.
&ldquo;When we think of a recessionary environment we often think of investing in things like gold or maybe even healthcare,&rdquo; Lala explained. &ldquo;But we don&rsquo;t think of sectors like e-gaming as one of those somewhat recession-proof sectors. But when you piece it all out it makes sense.&rdquo;
This trend has borne out in the recent recessionary environment. The latest readings from the Commerce Department have shown Americans are <a href="https://www.bea.gov/news/2020/gross-domestic-product-2nd-quarter-2020-advance-estimate-and-annual-update" style="text-decoration:none;">spending less and saving more</a> as the pandemic worsens and financial insecurities mount. Nevertheless, Nintendo Co., Ltd. recently released earnings for the April-June period that showed <a href="https://www.nintendo.co.jp/ir/pdf/2020/200806e.pdf" style="text-decoration:none;">80% year-over-year sales growth in the Americas</a> while the most recent quarterly report from Sony Corporation (OTC: <a class="ticker" href="https://www.benzinga.com/stock/snejf#OTC">SNEJF</a>) was almost solely supported by <a href="https://finance.yahoo.com/news/sonys-sne-q1-earnings-beat-170905939.html" style="text-decoration:none;">growth in the tech company&rsquo;s gaming segment</a>.
<h2>Bonus Level</h2>
Looking ahead, Lala sees continued momentum supporting the videogame industry. And while continued social distancing measures and a slate of new consoles from Sony Corporation (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/sne#NYSE">SNE</a>) and Microsoft Corporation (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/msft#NASDAQ">MSFT</a>) will no doubt keep interest in gaming high going through the holidays, Lala believes the biggest growth is in the casual market and on mobile devices.
&ldquo;For the hardcore gamers, console sales have been booming during work from home, there was a waiting list to get the Switch and Xboxes and PS4s, the PS5 is coming out this fall,&rdquo; Lala said. &ldquo;But at the end of the day, if you&rsquo;re going to have true success in game manufacturing, you have to modify your game to also provide a mobile experience. Call of Duty has gone mobile and their sales have increased partially because of it.&rdquo;
This view is echoed in the distribution for HERO, which includes shares of mobile developers like Zynga Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/znga#NASDAQ">ZNGA</a>) and South Korea&rsquo;s NEXON Co., Ltd. (OTC: <a class="ticker" href="https://www.benzinga.com/stock/nexof#OTC">NEXOF</a>). Lala sees developers like this, as well as larger developers like Activision Blizzard making in-roads into mobile, expanding the mobile segment to as much as 60% of the total video game market.
And, as far as Apple and Google&rsquo;s attempts to broach the gaming landscape through subscription services like Apple Arcade and Google Stadia, Lala does see the potential. However, he also contends that these platforms have missed the mark due to the lack of focus on high-quality content. He instead points to subscription services from companies that have solid content libraries that can drive engagement, like Electronic Arts Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/ea#NASDAQ">EA</a>) and Microsoft&rsquo;s recently announced xCloud service.
With interest in video games reaching a fever pitch in the depths of the pandemic, e-sports leagues garnering greater attention and ad-revenue, and entire generations being raised with video games, the industry is finding ever-greater presence in the global mainstream.
&ldquo;I do think that you&rsquo;re going to have greater adoption and greater viewership as it relates to gaming in general. It&rsquo;s not just a COVID thing, this has been coming for a while.&rdquo;
<a href="http://evolveetfs.com/product/hero/">Interested in learning more about the Evolve E-Gaming Index ETF? Click here!</a>
The preceding post was written and/or published as a collaboration between Benzinga&rsquo;s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.

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