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Prudential Financial

Prudential Financial is a large, diversified insurance company offering annuities, life insurance, retirement plan services, and asset-management products. While it operates in a number of countries, the vast majority of revenue is generated in the United States and Japan. The company's investment management business, PGIM, contributes approximately 10% of its earnings and has around $1.3 trillion in assets under management. The US businesses are responsible for about 50% of earnings and can be classified into Institutional Retirement Strategies, Individual Retirement Strategies, Group Insurance, Individual Life Insurance, and Assurance IQ. Finally, the international business segment of the company contributes approximately 40% of earnings with a strong market position in Japan.

Prudential Financial Inc

Prudential Financial, Inc. 4.125% Junior Subordinated Notes due 2060

Prudential Financial, Inc. 5.625% Junior Subordinated Notes due 2058

Prudential Financial, Inc. 5.950% Junior Subordinated Notes due 2062

Prudential Public Limited Company Common Stock

Prudential PLC

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Shares of financial companies are trading higher amid overall market strength after President Trump said he will not be firing Fed Chair Powell. Additionally, Trump indicated the final tariff rate would be lower than the current one, which may lead to greater business and lending activity for financial institutions.

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Shares of financial companies are trading higher amid Treasury Secretary Scott Bessent's remarks about trade de-escalation with China, which may help restore investor confidence towards the sector.

Piper Sandler analyst John Barnidge maintains Prudential Financial (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRU#NYSE">PRU</a>) with a Neutral and lowers the price target from $122 to $110.

News

Price Target

Analyst Ratings

Piper Sandler Maintains Neutral on Prudential Financial, Lowers Price Target to $110

Wall Street kicked off the week with a rally in financial stocks, fueled by upbeat bank earnings and renewed risk appetite following Donald Trump's surprise decision to exempt new tariffs on critical <a href="https://www.benzinga.com/news/global/25/04/44785381/economist-accuses-trump-tariffs-of-wrecking-the-world-economy-predicts-ways-in-which-china-will-retaliate">tech products from China</a>.
The Financial Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLF#NYSE">XLF</a>) climbed 1.6% to $47.42 by 10:10 a.m. ET, breaking above its 200-day moving average for the first time since November 2023—a move often seen by traders as a potential bullish signal. 
The sector needs to climb another 4% to fully recover the losses it incurred after the April 2 tariff announcement.
See Also: <a href="https://www.benzinga.com/economics/macro-economic-events/25/04/44787080/goldman-sachs-cheers-china-tariff-exemptions-lifts-earnings-forecasts-for-apple-dell-hp">Goldman Sachs Cheers China Tariff Exemptions, Lifts Earnings Forecasts For Apple, Dell, HP</a>
<h3 class="wp-block-heading">Goldman Sachs Delivers A Strong Beat</h3>
The improved sentiment in financial sector's rally was led by Goldman Sachs Group Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GS#NYSE">GS</a>), which rose 1.1% after reporting robust quarterly results that beat Wall Street expectations on both revenue and profit.
For the first quarter of fiscal 2025, Goldman posted earnings per share of $14.12, up from $11.58 a year ago and well ahead of the $14.761 billion revenue consensus. Key revenue drivers included equities trading, which brought in $4.19 billion versus an expected $3.8 billion, and net interest income of $2.90 billion, comfortably above the $2.28 billion forecast.
The firm also announced a massive share buyback authorization of up to $40 billion, sending a strong signal of confidence in its balance sheet and forward earnings power. Loans reached $210 billion, topping the $197.61 billion estimate, while total deposits rose 8.8% quarter-over-quarter to $471 billion.
CEO David Solomon says geopolitical volatility remains a headwind but struck an optimistic tone on trade policy. "I&#8217;m encouraged by Trump&#8217;s more gradual tariff process,&#8221; he added.
<h3 class="wp-block-heading">Broader Earnings Strength Buoys Sector</h3>
Stronger-than-expected results last Friday from JPMorgan Chase &amp; Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JPM#NYSE">JPM</a>), Wells Fargo &amp; Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WFC#NYSE">WFC</a>), BlackRock Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BLK#NYSE">BLK</a>) and Bank of New York Mellon Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BK#NYSE">BK</a>) helped lift sentiment across the board.
JPMorgan maintains its 2025 net interest income guidance despite macroeconomic headwinds tied to trade and inflation.
Goldman analyst Richard Ramsden found this encouraging. 
"JPM continues to be in strong strategic position for a wide range of economic conditions," Ramsden said, highlighting the bank's "best-in-class capital ratios and reserves,&#8221; Ramsden said in a note. He added that if the economy weakens, JPM should trade defensively, and if the outlook improves, the bank is likely to continue gaining market share.
<h3 class="wp-block-heading">Traders Eye Technical Breakout In Financials</h3>
The breakout in the XLF fund above its 200-day moving average could signal further gains ahead. 
This level, long watched by technical analysts as a line between bullish and bearish territory, was last crossed from below to above in November 2023. Over the following one and two months, the sector gained 6.2% and 11.8%, respectively.
<h3 class="wp-block-heading">Key Gainers And What's Ahead</h3>
Banking and insurance names led Monday&#8217;s charge. Among the top gainers in the XLF ETF:
<ul>
<li>Citigroup Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/C#NYSE">C</a>) rose 3.6% to $63.86</li>
<li>MetLife Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MET#NYSE">MET</a>) added 2.8% to $73.41</li>
<li>Morgan Stanley (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MS#NYSE">MS</a>) gained 2.8% to $111.15</li>
<li>Prudential Financial Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRU#NYSE">PRU</a>) advanced 2.76% to $101.56</li>
<li>Globe Life Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GL#NYSE">GL</a>) climbed 2.56% to $122.56</li>
</ul>
Investors now turn their focus to Tuesday, when Bank of America Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BAC#NYSE">BAC</a>) and Citigroup are scheduled to report their first-quarter earnings. 
Strong numbers from these names could reinforce the bullish momentum in financials and potentially extend the rally through the week.
Now Read: 
<ul>
<li><a href="https://www.benzinga.com/25/04/44783143/dow-jumps-over-600-points-following-strong-bank-earnings-investor-fear-eases-fear-greed-index-remains-in-extreme-fear-zone">Dow Jumps Over 600 Points Following Strong Bank Earnings: Greed Index Remains In &#8216;Extreme Fear&#8217; Zone</a></li>
</ul>
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Bank Stocks Rebound Above 200-Day Average As Earnings Propel Dip Buyers

Barclays analyst Alex Scott maintains Prudential Financial (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRU#NYSE">PRU</a>) with a Equal-Weight and lowers the price target from $134 to $106.

Barclays Maintains Equal-Weight on Prudential Financial, Lowers Price Target to $106

During the last three months, 16 analysts shared their evaluations of Prudential Financial (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRU#NYSE">PRU</a>), revealing diverse outlooks from bullish to bearish.
The following table summarizes their recent ratings, shedding light on the changing sentiments within the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">15</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">4</td>
<td align="right">0</td>
<td align="right">0</td>
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<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">0</td>
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<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">7</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts have set 12-month price targets for Prudential Financial, revealing an average target of $121.25, a high estimate of $134.00, and a low estimate of $101.00. Highlighting a 3.31% decrease, the current average has fallen from the previous average price target of $125.40. 
<img src="https://www.benzinga.com/files/images/story/2025/1744311635_0.png" alt="price target chart" />
<h2>Interpreting Analyst Ratings: A Closer Look</h2>
An in-depth analysis of recent analyst actions unveils how financial experts perceive Prudential Financial. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
&#x7C; Analyst &#x7C; Analyst Firm &#x7C; Action Taken &#x7C; Rating &#x7C;Current Price Target&#x7C; Prior Price Target &#x7C; 
&#x7C;--------------------&#x7C;-----------------------&#x7C;---------------&#x7C;---------------&#x7C;--------------------&#x7C;--------------------&#x7C; 
&#x7C;Elyse Greenspan &#x7C;Wells Fargo &#x7C;Lowers &#x7C;Equal-Weight &#x7C; $108.00&#x7C;$118.00 &#x7C; 
&#x7C;Ryan Krueger &#x7C;Keefe, Bruyette &amp; Woods&#x7C;Lowers &#x7C;Market Perform &#x7C; $120.00&#x7C;$125.00 &#x7C; 
&#x7C;Brian Meredith &#x7C;UBS &#x7C;Lowers &#x7C;Neutral &#x7C; $122.00&#x7C;$130.00 &#x7C; 
&#x7C;John Barnidge &#x7C;Piper Sandler &#x7C;Lowers &#x7C;Neutral &#x7C; $122.00&#x7C;$124.00 &#x7C; 
&#x7C;Jimmy Bhullar &#x7C;JP Morgan &#x7C;Lowers &#x7C;Neutral &#x7C; $126.00&#x7C;$128.00 &#x7C; 
&#x7C;Nigel Dally &#x7C;Morgan Stanley &#x7C;Lowers &#x7C;Equal-Weight &#x7C; $128.00&#x7C;$136.00 &#x7C; 
&#x7C;Elyse Greenspan &#x7C;Wells Fargo &#x7C;Raises &#x7C;Equal-Weight &#x7C; $118.00&#x7C;$113.00 &#x7C; 
&#x7C;Ryan Krueger &#x7C;Keefe, Bruyette &amp; Woods&#x7C;Lowers &#x7C;Market Perform &#x7C; $125.00&#x7C;$129.00 &#x7C; 
&#x7C;Alex Scott &#x7C;Barclays &#x7C;Raises &#x7C;Equal-Weight &#x7C; $134.00&#x7C;$128.00 &#x7C; 
&#x7C;Alex Scott &#x7C;Barclays &#x7C;Raises &#x7C;Equal-Weight &#x7C; $128.00&#x7C;$127.00 &#x7C; 
&#x7C;Jack Matten &#x7C;BMO Capital &#x7C;Announces &#x7C;Underperform &#x7C; $101.00&#x7C;- &#x7C; 
&#x7C;Alex Scott &#x7C;Barclays &#x7C;Lowers &#x7C;Equal-Weight &#x7C; $127.00&#x7C;$129.00 &#x7C; 
&#x7C;Ryan Krueger &#x7C;Keefe, Bruyette &amp; Woods&#x7C;Lowers &#x7C;Market Perform &#x7C; $129.00&#x7C;$135.00 &#x7C; 
&#x7C;John Barnidge &#x7C;Piper Sandler &#x7C;Lowers &#x7C;Neutral &#x7C; $124.00&#x7C;$127.00 &#x7C; 
&#x7C;Elyse Greenspan &#x7C;Wells Fargo &#x7C;Lowers &#x7C;Equal-Weight &#x7C; $113.00&#x7C;$115.00 &#x7C; 
&#x7C;Elyse Greenspan &#x7C;Wells Fargo &#x7C;Lowers &#x7C;Equal-Weight &#x7C; $115.00&#x7C;$117.00 &#x7C;
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts adapt their recommendations to changing market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their response to recent developments related to Prudential Financial. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Providing a comprehensive analysis, analysts offer qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of Prudential Financial compared to the broader market.</li>
<li>Price Targets: Analysts explore the dynamics of price targets, providing estimates for the future value of Prudential Financial's stock. This examination reveals shifts in analysts' expectations over time.</li>
</ul>
To gain a panoramic view of Prudential Financial's market performance, explore these analyst evaluations alongside essential financial indicators. Stay informed and make judicious decisions using our Ratings Table.
<a href="https://www.benzinga.com/quote/PRU/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Prudential Financial analyst ratings.</a>
<h2>All You Need to Know About Prudential Financial</h2>
Prudential Financial is a large, diversified insurance company offering annuities, life insurance, retirement plan services, and asset-management products. While it operates in a number of countries, the vast majority of revenue is generated in the United States and Japan. The company's investment management business, PGIM, contributes approximately 10% of its earnings and has around $1.3 trillion in assets under management. The US businesses are responsible for about 50% of earnings and can be classified into Institutional Retirement Strategies, Individual Retirement Strategies, Group Insurance, Individual Life Insurance, and Assurance IQ. Finally, the international business segment of the company contributes approximately 40% of earnings with a strong market position in Japan.
<h3>Prudential Financial's Economic Impact: An Analysis</h3>
Market Capitalization Analysis: With a profound presence, the company's market capitalization is above industry averages. This reflects substantial size and strong market recognition.
Revenue Challenges: Prudential Financial's revenue growth over 3M faced difficulties. As of 31 December, 2024, the company experienced a decline of approximately -17.24%. This indicates a decrease in top-line earnings. As compared to its peers, the revenue growth lags behind its industry peers. The company achieved a growth rate lower than the average among peers in Financials sector.
Net Margin: Prudential Financial's net margin falls below industry averages, indicating challenges in achieving strong profitability. With a net margin of -0.44%, the company may face hurdles in effective cost management.
Return on Equity (ROE): Prudential Financial's ROE lags behind industry averages, suggesting challenges in maximizing returns on equity capital. With an ROE of -0.19%, the company may face hurdles in achieving optimal financial performance.
Return on Assets (ROA): Prudential Financial's ROA falls below industry averages, indicating challenges in efficiently utilizing assets. With an ROA of -0.01%, the company may face hurdles in generating optimal returns from its assets.
Debt Management: The company faces challenges in debt management with a debt-to-equity ratio higher than the industry average. With a ratio of 0.77, caution is advised due to increased financial risk.
<h2>Analyst Ratings: What Are They?</h2>
Within the domain of banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their work involves attending company conference calls and meetings, researching company financial statements, and communicating with insiders to publish "analyst ratings" for stocks. Analysts typically assess and rate each stock once per quarter.
Beyond their standard evaluations, some analysts contribute predictions for metrics like growth estimates, earnings, and revenue, furnishing investors with additional guidance. Users of analyst ratings should be mindful that this specialized advice is shaped by human perspectives and may be subject to variability.
Which Stocks Are Analysts Recommending Now?
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

Demystifying Prudential Financial: Insights From 16 Analyst Reviews

Wells Fargo analyst Elyse Greenspan maintains Prudential Financial (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRU#NYSE">PRU</a>) with a Equal-Weight and lowers the price target from $118 to $108.

Wells Fargo Maintains Equal-Weight on Prudential Financial, Lowers Price Target to $108

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Shares of companies in the broader financial services sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

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Shares of banks and financial services companies are trading higher amid an overall market surge following President Trump's decision to implement a 90-day pause on reciprocal tariffs for all countries except China.

Keefe, Bruyette &amp; Woods analyst Ryan Krueger maintains Prudential Financial (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRU#NYSE">PRU</a>) with a Market Perform and lowers the price target from $125 to $120.

Keefe, Bruyette & Woods Maintains Market Perform on Prudential Financial, Lowers Price Target to $120

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Shares of companies within the broader financials sector are trading lower as markets react to President Trump's announcement of sweeping tariffs.

UBS analyst Brian Meredith maintains Prudential Financial (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRU#NYSE">PRU</a>) with a Neutral and lowers the price target from $130 to $122.

UBS Maintains Neutral on Prudential Financial, Lowers Price Target to $122

Piper Sandler analyst John Barnidge maintains Prudential Financial (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRU#NYSE">PRU</a>) with a Neutral and lowers the price target from $124 to $122.

Piper Sandler Maintains Neutral on Prudential Financial, Lowers Price Target to $122

JP Morgan analyst Jimmy Bhullar maintains Prudential Financial (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRU#NYSE">PRU</a>) with a Neutral and lowers the price target from $128 to $126.

JP Morgan Maintains Neutral on Prudential Financial, Lowers Price Target to $126

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Shares of companies within the broader financial sector are trading lower amid economic worries driven by tariffs and trade policies. Investors may be expecting a decline in investment and consumer spending, which may also be weighing on the industry.

13 analysts have shared their evaluations of Prudential Financial (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRU#NYSE">PRU</a>) during the recent three months, expressing a mix of bullish and bearish perspectives.
The following table provides a quick overview of their recent ratings, highlighting the changing sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">11</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">7</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts have recently evaluated Prudential Financial and provided 12-month price targets. The average target is $124.85, accompanied by a high estimate of $152.00 and a low estimate of $101.00. This current average has decreased by 1.69% from the previous average price target of $127.00. 
<img src="https://www.benzinga.com/files/images/story/2025/1740780058_0.png" alt="price target chart" />
<h2>Understanding Analyst Ratings: A Comprehensive Breakdown</h2>
A comprehensive examination of how financial experts perceive Prudential Financial is derived from recent analyst actions. The following is a detailed summary of key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Nigel Dally</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$128.00</td>
<td>$136.00</td>
</tr>
<tr>
<td>Elyse Greenspan</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$118.00</td>
<td>$113.00</td>
</tr>
<tr>
<td>Ryan Krueger</td>
<td>Keefe, Bruyette &amp; Woods</td>
<td>Lowers</td>
<td>Market Perform</td>
<td>$125.00</td>
<td>$129.00</td>
</tr>
<tr>
<td>Alex Scott</td>
<td>Barclays</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$134.00</td>
<td>$128.00</td>
</tr>
<tr>
<td>Alex Scott</td>
<td>Barclays</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$128.00</td>
<td>$127.00</td>
</tr>
<tr>
<td>Jack Matten</td>
<td>BMO Capital</td>
<td>Announces</td>
<td>Underperform</td>
<td>$101.00</td>
<td>-</td>
</tr>
<tr>
<td>Alex Scott</td>
<td>Barclays</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$127.00</td>
<td>$129.00</td>
</tr>
<tr>
<td>Ryan Krueger</td>
<td>Keefe, Bruyette &amp; Woods</td>
<td>Lowers</td>
<td>Market Perform</td>
<td>$129.00</td>
<td>$135.00</td>
</tr>
<tr>
<td>John Barnidge</td>
<td>Piper Sandler</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$124.00</td>
<td>$127.00</td>
</tr>
<tr>
<td>Elyse Greenspan</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$113.00</td>
<td>$115.00</td>
</tr>
<tr>
<td>Elyse Greenspan</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$115.00</td>
<td>$117.00</td>
</tr>
<tr>
<td>Alex Scott</td>
<td>Barclays</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$129.00</td>
<td>$119.00</td>
</tr>
<tr>
<td>Suneet Kamath</td>
<td>Jefferies</td>
<td>Raises</td>
<td>Buy</td>
<td>$152.00</td>
<td>$149.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: In response to dynamic market conditions and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their reaction to recent developments related to Prudential Financial. This insight gives a snapshot of analysts' perspectives on the current state of the company.</li>
<li>Rating: Analyzing trends, analysts offer qualitative evaluations, ranging from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Prudential Financial compared to the broader market.</li>
<li>Price Targets: Analysts set price targets as an estimate of a stock's future value. Comparing the current and prior price targets provides insight into how analysts' expectations have changed over time. This information can be valuable for investors seeking to understand consensus views on the stock's potential future performance.</li>
</ul>
Capture valuable insights into Prudential Financial's market standing by understanding these analyst evaluations alongside pertinent financial indicators. Stay informed and make strategic decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/PRU/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Prudential Financial analyst ratings.</a>
<h2>Delving into Prudential Financial's Background</h2>
Prudential Financial is a large, diversified insurance company offering annuities, life insurance, retirement plan services, and asset-management products. While it operates in a number of countries, the vast majority of revenue is generated in the United States and Japan. The company's investment management business, PGIM, contributes approximately 10% of its earnings and has around $1.3 trillion in assets under management. The US businesses are responsible for about 50% of earnings and can be classified into Institutional Retirement Strategies, Individual Retirement Strategies, Group Insurance, Individual Life Insurance, and Assurance IQ. Finally, the international business segment of the company contributes approximately 40% of earnings with a strong market position in Japan.
<h3>Unraveling the Financial Story of Prudential Financial</h3>
Market Capitalization Highlights: Above the industry average, the company's market capitalization signifies a significant scale, indicating strong confidence and market prominence.
Revenue Growth: Prudential Financial's revenue growth over a period of 3 months has faced challenges. As of 31 December, 2024, the company experienced a revenue decline of approximately -17.24%. This indicates a decrease in the company's top-line earnings. In comparison to its industry peers, the company trails behind with a growth rate lower than the average among peers in the Financials sector.
Net Margin: Prudential Financial's net margin falls below industry averages, indicating challenges in achieving strong profitability. With a net margin of -0.44%, the company may face hurdles in effective cost management.
Return on Equity (ROE): The company's ROE is below industry benchmarks, signaling potential difficulties in efficiently using equity capital. With an ROE of -0.19%, the company may need to address challenges in generating satisfactory returns for shareholders.
Return on Assets (ROA): The company's ROA is below industry benchmarks, signaling potential difficulties in efficiently utilizing assets. With an ROA of -0.01%, the company may need to address challenges in generating satisfactory returns from its assets.
Debt Management: Prudential Financial's debt-to-equity ratio stands notably higher than the industry average, reaching 0.77. This indicates a heavier reliance on borrowed funds, raising concerns about financial leverage.
<h2>What Are Analyst Ratings?</h2>
Experts in banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their comprehensive research involves attending company conference calls and meetings, analyzing financial statements, and engaging with insiders to generate what are known as analyst ratings for stocks. Typically, analysts assess and rate each stock once per quarter.
Some analysts publish their predictions for metrics such as growth estimates, earnings, and revenue to provide additional guidance with their ratings. When using analyst ratings, it is important to keep in mind that stock and sector analysts are also human and are only offering their opinions to investors.
If you want to keep track of which analysts are outperforming others, you can view updated analyst ratings along withanalyst success scores in <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Expert Outlook: Prudential Financial Through The Eyes Of 13 Analysts

Morgan Stanley analyst Nigel Dally maintains Prudential Financial (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRU#NYSE">PRU</a>) with a Equal-Weight and lowers the price target from $136 to $128.

Morgan Stanley Maintains Equal-Weight on Prudential Financial, Lowers Price Target to $128

Wells Fargo analyst Elyse Greenspan maintains Prudential Financial (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRU#NYSE">PRU</a>) with a Equal-Weight and raises the price target from $113 to $118.

Wells Fargo Maintains Equal-Weight on Prudential Financial, Raises Price Target to $118

Keefe, Bruyette &amp; Woods analyst Ryan Krueger maintains Prudential Financial (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRU#NYSE">PRU</a>) with a Market Perform and lowers the price target from $129 to $125.

Keefe, Bruyette & Woods Maintains Market Perform on Prudential Financial, Lowers Price Target to $125

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>COIN</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>02/07/25</td>
<td>$285.00</td>
<td>$242.4K</td>
<td>2.8K</td>
<td>5.2K</td>
</tr>
<tr>
<td>OSCR</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$10.00</td>
<td>$560.0K</td>
<td>296</td>
<td>4.0K</td>
</tr>
<tr>
<td>KKR</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$165.00</td>
<td>$176.4K</td>
<td>4.2K</td>
<td>1.2K</td>
</tr>
<tr>
<td>WFC</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>02/07/25</td>
<td>$77.00</td>
<td>$85.0K</td>
<td>910</td>
<td>579</td>
</tr>
<tr>
<td>MC</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>02/21/25</td>
<td>$80.00</td>
<td>$29.7K</td>
<td>2.1K</td>
<td>174</td>
</tr>
<tr>
<td>TOST</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$35.00</td>
<td>$25.9K</td>
<td>932</td>
<td>130</td>
</tr>
<tr>
<td>PRU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$110.00</td>
<td>$28.8K</td>
<td>737</td>
<td>126</td>
</tr>
<tr>
<td>AJG</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>02/21/25</td>
<td>$310.00</td>
<td>$34.0K</td>
<td>7</td>
<td>99</td>
</tr>
<tr>
<td>CME</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$250.00</td>
<td>$98.5K</td>
<td>0</td>
<td>50</td>
</tr>
<tr>
<td>JPM</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/18/26</td>
<td>$215.00</td>
<td>$32.3K</td>
<td>221</td>
<td>38</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• For COIN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COIN#NASDAQ">COIN</a>), we notice a call option trade that happens to be bearish, expiring in 2 day(s) on February 7, 2025. This event was a transfer of 449 contract(s) at a $285.00 strike. The total cost received by the writing party (or parties) was $242.4K, with a price of $540.0 per contract. There were 2863 open contracts at this strike prior to today, and today 5242 contract(s) were bought and sold. 
• Regarding OSCR (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/OSCR#NYSE">OSCR</a>), we observe a put option trade with bullish sentiment. It expires in 345 day(s) on January 16, 2026. Parties traded 4000 contract(s) at a $10.00 strike. The total cost received by the writing party (or parties) was $560.0K, with a price of $140.0 per contract. There were 296 open contracts at this strike prior to today, and today 4032 contract(s) were bought and sold. 
• For KKR (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KKR#NYSE">KKR</a>), we notice a put option sweep that happens to be bearish, expiring in 44 day(s) on March 21, 2025. This event was a transfer of 120 contract(s) at a $165.00 strike. This particular put needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $176.4K, with a price of $1470.0 per contract. There were 4287 open contracts at this strike prior to today, and today 1258 contract(s) were bought and sold. 
• Regarding WFC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WFC#NYSE">WFC</a>), we observe a call option trade with bullish sentiment. It expires in 2 day(s) on February 7, 2025. Parties traded 250 contract(s) at a $77.00 strike. The total cost received by the writing party (or parties) was $85.0K, with a price of $340.0 per contract. There were 910 open contracts at this strike prior to today, and today 579 contract(s) were bought and sold. 
• For MC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MC#NYSE">MC</a>), we notice a call option trade that happens to be neutral, expiring in 16 day(s) on February 21, 2025. This event was a transfer of 99 contract(s) at a $80.00 strike. The total cost received by the writing party (or parties) was $29.7K, with a price of $300.0 per contract. There were 2162 open contracts at this strike prior to today, and today 174 contract(s) were bought and sold. 
• For TOST (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TOST#NYSE">TOST</a>), we notice a call option trade that happens to be bearish, expiring in 135 day(s) on June 20, 2025. This event was a transfer of 30 contract(s) at a $35.00 strike. The total cost received by the writing party (or parties) was $25.9K, with a price of $866.0 per contract. There were 932 open contracts at this strike prior to today, and today 130 contract(s) were bought and sold. 
• For PRU (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRU#NYSE">PRU</a>), we notice a put option trade that happens to be bearish, expiring in 44 day(s) on March 21, 2025. This event was a transfer of 96 contract(s) at a $110.00 strike. The total cost received by the writing party (or parties) was $28.8K, with a price of $300.0 per contract. There were 737 open contracts at this strike prior to today, and today 126 contract(s) were bought and sold. 
• Regarding AJG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AJG#NYSE">AJG</a>), we observe a put option trade with bearish sentiment. It expires in 16 day(s) on February 21, 2025. Parties traded 99 contract(s) at a $310.00 strike. The total cost received by the writing party (or parties) was $34.0K, with a price of $344.0 per contract. There were 7 open contracts at this strike prior to today, and today 99 contract(s) were bought and sold. 
• For CME (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CME#NASDAQ">CME</a>), we notice a call option trade that happens to be bearish, expiring in 408 day(s) on March 20, 2026. This event was a transfer of 50 contract(s) at a $250.00 strike. The total cost received by the writing party (or parties) was $98.5K, with a price of $1970.0 per contract. There were 0 open contracts at this strike prior to today, and today 50 contract(s) were bought and sold. 
• Regarding JPM (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JPM#NYSE">JPM</a>), we observe a put option sweep with bearish sentiment. It expires in 498 day(s) on June 18, 2026. Parties traded 37 contract(s) at a $215.00 strike. This particular put needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $32.3K, with a price of $875.0 per contract. There were 221 open contracts at this strike prior to today, and today 38 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

OSCR

TOST

10 Financials Stocks With Whale Alerts In Today's Session

Press Releases

PGIM Private Capital Provides $14.9B of Senior Debt and Junior Capital Globally in 2024

AM Best Assigns Issue Credit Rating to Prudential Financial, Inc.'s Senior Unsecured Medium-Term Notes

PGIM Investments wins nine 2025 LSEG Lipper Fund Awards

Daleep Singh, former U.S. deputy national security advisor, rejoins PGIM Fixed Income

Shifts in Trade and National Security Priorities Split Globalization Into Two Tracks, PGIM Research Finds

Insurance

Sharon Rodriguez is Scaling HighPeak: A Visionary Leader Driving the Future of Risk & Financial Solutions

PGIM Fixed Income Hires Oliver Nisenson as Head of Asset-Based Finance

PGIM Real Estate Raises $2B for Final Close of Global Data Center Fund

Prudential Financial, Inc. to Announce First Quarter 2025 Earnings; Schedules Conference Call

Prudential Financial, Inc. to Redeem 5.375% Fixed-to-Floating Rate Junior Subordinated Notes due 2045

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