PROG Holdings Market Sentiment

PROG Holdings Inc

PRGNYSE

Trade with Public

$30.90

0.642.12%

Últ. Act.: Oct 8, 4:00 PM

$30.90

0.642.12%

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PROG Holdings Market Sentiment

Market sentiment signals for PROG Holdings (PRG): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus▲ Buy

Short Interest▲ 9.8% short float

Options Flow▲ 0.16 P/C ratio

Insider Activity— N/A

Analyst Consensus

Buy

14 analysts

Options Flow (P/C)

0.16

More calls — Bullish

44 calls · 7 puts

Avg Consensus PT

$45

+45.8%

Highest Price Target

$64

+107.1%

B. Riley Securities

Lowest Price Target

$24

-22.3%

BTIG

Short Interest

9.8%

Declining — Bullish

Insider Activity (30d)

—

Short Interest — % of Float

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Oct 8, 2026	Loop Capital	Anthony Chukumba—	+45.6%	$45 → $45	Upgrade	Hold→Buy
Oct 7, 2026	Jefferies	John Hecht—	+61.8%	$60 → $50	Maintained	Buy
Jul 30, 2026	B. Riley Securities	Hal Goetsch—	+107.1%	$57 → $64	Maintained	Buy
Jul 30, 2026	Keybanc	Bradley B. Thomas—	+61.8%	$45 → $50	Maintained	Overweight
Jul 8, 2026	Jefferies	John Hecht—	+94.2%	$33 → $60	Upgrade	Hold→Buy
Jul 7, 2026	TD Cowen	Moshe Orenbuch—	+61.8%	$45 → $50	Maintained	Buy
Jul 1, 2026	Loop Capital	Anthony Chukumba—	+55.3%	$48 → $48	Downgrade	Buy→Hold
Apr 30, 2026	TD Cowen	Hoang Nguyen—	+45.6%	$40 → $45	Maintained	Buy
Apr 30, 2026	Stephens & Co.	Kyle Joseph—	+53.7%	$40 → $48	Maintained	Overweight
Mar 11, 2026	TD Cowen	Andrew Kligerman—	+39.2%	$42 → $43	Maintained	Buy
Jan 8, 2026	TD Cowen	Hoang Nguyen—	+23.0%	$41 → $38	Maintained	Buy
Dec 16, 2025	B. Riley Securities	Hal Goetsch—	+61.8%	$50	Initiate	Buy
Nov 21, 2025	BTIG	Vincent Caintic—	—	—	Upgrade	Sell→Neutral
Oct 23, 2025	TD Cowen	Hoang Nguyen—	+19.7%	$38 → $37	Maintained	Buy
Oct 23, 2025	BTIG	Vincent Caintic—	+0.3%	$27 → $31	Maintained	Sell
Oct 10, 2025	BTIG	Vincent Caintic—	-12.6%	$27 → $27	Maintained	Sell
Jul 14, 2025	BTIG	Vincent Ciantic—	-22.3%	$24	Downgrade	Neutral→Sell
Apr 24, 2025	Loop Capital	Anthony Chukumba—	+29.4%	$45 → $40	Maintained	Buy
Apr 24, 2025	Keybanc	Bradley Thomas—	+45.6%	$50 → $45	Maintained	Overweight
Feb 26, 2025	Jefferies	Kyle Joseph—	-6.1%	$58 → $29	Downgrade	Buy→Hold
Jan 2, 2025	Stephens & Co.	Kyle Joseph—	+94.2%	$60 → $60	Maintained	Overweight
Nov 13, 2024	Stephens & Co.	Kyle Joseph—	+94.2%	$60	Initiate	Overweight
Oct 24, 2024	Raymond James	Bobby Griffin—	+55.3%	$48	Upgrade	Market Perform→Outperform
Oct 1, 2024	Jefferies	Kyle Joseph—	+87.7%	$50 → $58	Maintained	Buy
Sep 10, 2024	Keybanc	Bradley Thomas—	+78.0%	$46 → $55	Maintained	Overweight