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Honda Motor Co

Incorporated in 1948, Honda Motor was originally a motorcycle manufacturer. Today, the firm makes automobiles, motorcycles, and power products such as boat engines, generators, and lawnmowers. Including joint ventures, Honda sold 4.1 million light vehicles and 18.8 million motorcycles in fiscal 2024, and consolidated sales were JPY 20.4 trillion. Automobiles constitute 66% of revenue and motorcycles 16%, with the rest split between power products and financial services. Honda also makes robots and private jets.

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Honda sube 13,55% en Tokio tras anunciar recompra de 7.000 millones y explorar fusión con Nissan. ¿Qué sigue?

Las acciones de Honda (HMC) suben significativamente tras plan de recompra y posible fusión con Nissan

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President Trump Says He Will Put 25% Tariff On Canada And Mexico

Honda Executive Says It Is Increasing Investments To Retool Three Auto Plans In Ohio By $300M

Honda Motor Co's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>) short percent of float has risen 35.0% since its last report. The company recently reported that it has 4.12 million shares sold short, which is 0.27% of all regular shares that are available for trading. Based on its trading volume, it would take traders 2.41 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock/">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest">List of the most shorted stocks</a>
<h3>Honda Motor Co Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1738162973_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Honda Motor Co has grown since its last report. This does not mean that the stock is going to fall in the near-term but traders should be aware that more shares are being shorted.
<h3>Comparing Honda Motor Co's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://pro.benzinga.com/">Benzinga Pro</a>, Honda Motor Co's peer group average for short interest as a percentage of float is 7.91%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze/">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

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How Is The Market Feeling About Honda Motor Co?

Despite falling 4.51% over the last five days, Elon Musk&#8216;s Tesla Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) has surged 108.50% over the last year, making it over four times more expensive as compared to the industry average according to <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a> data.
What Happened: With a price-to-earnings ratio of nearly 117.647 based on forward earnings, Tesla&#8217;s stock is significantly overvalued compared to its peers, whose average P/E ratio is only 26.7795. This implies that Tesla&#8217;s stock is over 4.39 times more expensive than the industry average.
Compared to other automobile stocks, Tesla shares are the most expensive and it has the highest ratio of forward price-to-earnings.
<figure class="wp-block-table is-style-stripes"> 
<table>
<tbody>
<tr>
<td>Automobile Stocks</td>
<td>Forward P/E</td>
</tr>
<tr>
<td>Tesla Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>)</td>
<td>117.647</td>
</tr>
<tr>
<td>Toyota Motor Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TM#NYSE">TM</a>)</td>
<td>9.66</td>
</tr>
<tr>
<td>General Motors Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GM#NYSE">GM</a>)</td>
<td>5.05</td>
</tr>
<tr>
<td>Honda Motor (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>)</td>
<td>6.78</td>
</tr>
<tr>
<td>Ford Motor Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>)</td>
<td>6.18</td>
</tr>
<tr>
<td>Li Auto Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LI#NASDAQ">LI</a>)</td>
<td>15.36</td>
</tr>
<tr>
<td>Average</td>
<td>26.7795</td>
</tr>
</tbody>
</table>
</figure>
See Also: <a href="https://www.benzinga.com/analyst-ratings/analyst-color/25/01/43289930/tesla-q4-earnings-preview-2025-delivery-growth-fsd-model-y-refresh-new-vehicles-among-key-topics">Tesla Q4 Earnings Preview: 2025 Delivery Growth, FSD, Model Y Refresh, New Vehicles Among Key Topics</a>
Why It Matters: Following the U.S. presidential election on Nov. 5, Tesla shares experienced a remarkable surge, climbing 58.32% according to <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a>. This growth far exceeded the 6.01% gain seen by the Invesco QQQ Trust ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>), which tracks the Nasdaq 100 index.
Although Tesla has a history of missing revenue estimates, which has happened in four of the last five quarters and six of the last ten quarters, this post-election surge has significantly improved the investment picture, turning a period of mixed performance into a highly profitable one for Tesla shareholders.
<figure class="wp-block-image size-large"><a href="https://pro.benzinga.com/dashboard"><img loading="lazy" decoding="async" width="1024" height="550" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/29025347/TSLA-QQQ-Shares-1024x550.png" alt="" class="wp-image-755028" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/29025347/TSLA-QQQ-Shares-1024x550.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/29025347/TSLA-QQQ-Shares-300x161.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/29025347/TSLA-QQQ-Shares-768x412.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/29025347/TSLA-QQQ-Shares-1536x825.png 1536w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/29025347/TSLA-QQQ-Shares.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
<figure class="wp-block-table is-style-stripes"> 
<table>
<tbody>
<tr>
<td>Performance</td>
<td>Invesco QQQ Trust ETF</td>
<td>Tesla Stock</td>
</tr>
<tr>
<td>Since Nov. 5</td>
<td>6.01%</td>
<td>58.32%</td>
</tr>
<tr>
<td>One Year</td>
<td>21.88%</td>
<td>108.50%</td>
</tr>
<tr>
<td>Five Year</td>
<td>138.19%</td>
<td>817.89%</td>
</tr>
</tbody>
</table>
</figure>
As there was skepticism around the development of its full-self-drive feature, Musk released a video ahead of its fourth-quarter earnings showcasing how the company&#8217;s cars can now <a href="https://www.benzinga.com/markets/equities/25/01/43295163/elon-musk-says-unsupervised-full-self-driving-begins-as-tesla-can-now-drive-itself-from-factory-to-loading-docks">drive themselves</a> from the factory to the loading docks.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Unsupervised full self-driving begins <a href="https://t.co/5rujaGTncb">https://t.co/5rujaGTncb</a>
&mdash; Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/1884467091899593076?ref_src=twsrc%5Etfw">January 29, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Tesla is <a href="https://www.benzinga.com/analyst-ratings/analyst-color/25/01/43289930/tesla-q4-earnings-preview-2025-delivery-growth-fsd-model-y-refresh-new-vehicles-among-key-topics">projected</a> to report fourth-quarter revenue of $27.13 billion, up from last year&#8217;s $25.17 billion, according to <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a> data. Earnings per share (EPS) are expected to rise to $0.74 from $0.71.
Also, the automaker&#8217;s fourth-quarter deliveries reached a record 495,570 vehicles, with production at 459,445. However, this positive news is overshadowed by the company&#8217;s overall 2024 performance. Total deliveries fell to 1.79 million, compared to 1.81 million in 2023, representing the first annual decline in Tesla&#8217;s history.
TSLA has a consensus ‘hold' with a price target of $308.4, according to the 34 analysts <a href="https://www.benzinga.com/quote/TSLA/analyst-ratings">tracked by Benzinga</a>. The high target is $550, and the low is $24.86. Recent ratings by Wedbush, Piper Sandler, and Barclays suggest a $458.33 target, implying a 15.55% upside.
<figure class="wp-block-image size-large"><a href="https://www.benzinga.com/quote/TSLA/analyst-ratings"><img loading="lazy" decoding="async" width="1024" height="384" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/29025123/TSLA-ANR-1024x384.png" alt="" class="wp-image-755024" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/29025123/TSLA-ANR-1024x384.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/29025123/TSLA-ANR-300x112.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/29025123/TSLA-ANR-768x288.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/29025123/TSLA-ANR.png 1060w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
Read Next:
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<li><a href="https://www.benzinga.com/25/01/43263070/deepseek-buzz-batters-big-tech-but-this-analyst-says-buy-the-dip-heres-a-list-of-top-five-semiconductor-etfs-with-the-lowest-expense-rations-that-investors-could-consider">DeepSeek Buzz Batters Big Tech But This Analyst Says &#8216;Buy The Dip:&#8217; Here&#8217;s Are Top 5 Semiconductor ETFs With The Lowest Expense Ratios That You Can Consider</a></li>
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Elon Musk's Tesla Is Over 4X More Expensive Than Industry Average Despite Weak Delivery Volumes In 2024

Japanese automaker Honda Motor Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>) will reportedly launch a new EV in North America priced below $30,000 as early as 2026.
What Happened: The vehicle will be produced locally and rolled out as part of the company&#8217;s Honda 0 series lineup, according <a href="https://asia.nikkei.com/Business/Automobiles/Electric-vehicles/Honda-plans-sub-30-000-EV-model-for-North-America">to</a> a report by Nikkei Asia.
Last year, Honda said it would launch the <a href="https://www.benzinga.com/news/24/01/36570124/honda-showcases-two-new-electric-vehicle-concepts-at-ces-anticipating-grand-2026-north-american-laun">0 series for global markets starting from North America</a> in 2026. The company did not divulge price points then. 
The Japanese automaker aims to have electric vehicles and fuel-cell electric vehicles account for 100% of its global sales by 2040.
Competition From Bigshot: The Tesla Model 3 is currently among the affordable but popular EV variants in the U.S. The base version of the Model 3 starts at $42,490 in the U.S.
In Tesla's last quarterly report, the company said that its plans for new vehicles, <a href="https://www.benzinga.com/25/01/43214246/researcher-expects-teslas-vehicle-deliveries-to-remain-flat-in-2025-contrary-to-musks-20-30-growth-prediction">including more affordable ones</a>, remain "on track" for the start of production in the first half of 2025. The company said these vehicles will be produced on the same manufacturing lines as its current lineup.
Tesla CEO&nbsp;Elon Musk also said in October that he expects vehicle sales to grow by&nbsp;<a href="https://www.benzinga.com/tech/25/01/42802658/tesla-ceo-elon-musks-20-to-30-sales-growth-target-for-2025-is-not-realistic-says-analyst" target="_blank" rel="noreferrer noopener">20%-30% in 2025</a>, possibly on the back of these new vehicle models. However, it is unclear if the affordable vehicle will be priced below $30,000 or retain the form factor of Tesla&#8217;s remaining lineup. 
Check out more of Benzinga&#8217;s Future Of Mobility coverage by&nbsp;<a href="https://www.benzinga.com/topic/mobility" target="_blank" rel="noreferrer noopener">following this link.</a>
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/01/43257819/tesla-got-over-70000-orders-for-new-model-y-in-china-in-five-days-report" target="_blank" rel="noreferrer noopener">Tesla's New Model Y Gets Over 70,000 Orders In 5 Days Of Launch In China Despite Costing 5% More Than Its Predecessor: Report</a></li>
</ul>
Photo courtesy: Shutterstock

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Honda's Sub-$30,000 EV To Take On Tesla Model 3 In North America By 2026

WIIM

Shares of auto stocks are trading higher after President Trump revoked Biden's EV mandate.

President-elect Donald Trump has made tariffs one of the most talked about items ahead of his inauguration on Jan. 20. So far, he has not backed down from plans to place or increase tariffs on <a href="https://www.benzinga.com/topic/tariffs">various trade partners</a>, including Canada, Mexico and China.
What Happened: On Tuesday, Trump took things a step further by naming a new agency tasked with overseeing tariffs.
"For far too long, we have relied on taxing our Great People using the Internal Revenue Service (IRS). Though soft and pathetically weak Trade agreements, the American Economy has delivered growth and prosperity to the World, while taxing ourselves," Trump <a href="https://truthsocial.com/@realDonaldTrump/posts/113827650534234057">said </a>in a post on Truth Social. "I am today announcing that I will create the EXTERNAL REVENUE SERVICE to collect our Tariffs, Duties and all Revenue that come from Foreign sources."
Trump intends for Jan. 20 — inauguration day — to be the birthdate for the so-called &#8220;External Revenue Service.&#8221; Normally, a new law would need to be passed first to create a new bureau or statutory body.
"We will begin charging those that make money off of us with Trade, and they will start paying, FINALLY, their fair share,&#8221; Trump added. 
It&#8217;s worth noting that the U.S. Customs and Border Protection (CBP), under the Department of Homeland Security, already oversees tariffs and revenue from foreign countries. Its key functions include collecting customs duties and tariffs. The CBP also enforces trade laws and ensures revenue accountability as one of the federal government's largest revenue collectors.
Meanwhile, Democratic lawmakers are already scrutinizing Trump&#8217;s External Revenue Service plan. "No amount of silly rebranding will hide the fact that Trump is planning a multi-trillion-dollar tax hike on American families and small businesses to pay for another round of tax handouts to the rich," Oregon Sen. Ron Wyden, the top Democrat on the Senate Finance Committee, <a href="https://www.finance.senate.gov/chairmans-news/wyden-statement-on-trumps-so-called-external-revenue-service">said</a> in a statement.
Did You Know?
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<li>Congress Is Making Huge Investments. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent011425">Get Tips On What They Bought And Sold Ahead Of The 2024 Election With Our Easy-to-Use Tool</a></li>
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Why It's Important: Trump's plans to place tariffs on three of the country's largest trade partners have led to many question marks on how the other countries will respond and if items will get more expensive for American consumers as a trade off.
<a href="https://www.benzinga.com/trading-ideas/24/12/42536470/costco-warns-that-tariffs-raise-prices-trump-team-says-trade-policies-will-make-life-affordable">Retail executives</a> Costco Wholesale (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) and Dollar Tree (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DLTR#NASDAQ">DLTR</a>) have already warned about tariffs on earnings calls. Tariffs <a href="https://www.benzinga.com/news/global/24/12/42402629/trump-to-change-dollar-stores-for-good-dollar-tree-exec-says-prepared-to-act">could mean higher prices</a> for consumers, less product assortment or a change to product sizes, they say.
Trump joked that Canada <a href="https://www.benzinga.com/news/global/24/12/42300450/trump-told-trudeau-canada-could-avoid-tariffs-by-becoming-51st-state-a-look-at-sectors-trade-war-could-impact">could become the</a> 51st state of America to avoid tariffs. While the country <a href="https://apnews.com/article/canada-trump-chretien-51st-state-ad9749047d0b627eed56be22f43ea7cd">isn't ready</a> to do that, a new report signals the country could be working on avoiding the tariffs.
Canadian ambassador Kirsten Hillman said Canada is prepared to buy more items from the U.S., as <a href="https://apnews.com/article/canada-ambassador-us-trump-hillman-9ced5ba12cd6526a2bbb4a810fa9af18">reported </a>by the Associated Press. The move would ensure that there is not a deficit for America in its trade with Canada.
Hillman warned that a plan to put tariffs on all Canadian products will lead to prices going up for Americans.
"And at a time when the cost of living is challenging, when food prices are high, it seems like the wrong direction to go in," Hillman said.
Top items exported from Canada to the U.S. include oil, gas and automotive parts. These industries could see higher-priced goods under Trump's tariff plan.
Large Canadian oil companies Suncor Energy (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SU#NYSE">SU</a>), Enbridge (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ENB#NYSE">ENB</a>), Canadian Natural Resources (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CNQ#NYSE">CNQ</a>) and TC Energy (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TRP#NYSE">TRP</a>) could face significant impacts from the tariffs and a potential blow to the sector.
Railway company Canadian Pacific Kansas City Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CP#NYSE">CP</a>) and trucking companies Old Dominion Freight Line (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ODFL#NASDAQ">ODFL</a>) and Knight-Swift Transportation Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KNX#NYSE">KNX</a>) could also be impacted by the tariffs and the negative impact on trade between the United States and Canada.
Mexican President Claudia Sheinbaum has recently shown a serious focus on migration and security, two of Trump's vocal demands to keep the U.S. from placing tariffs on the country, as reported by Reuters.
Sheinbaum has <a href="https://www.benzinga.com/markets/cannabis/25/01/42895985/trump-and-mexican-president-sheinbaum-spirited-clash-over-territorial-renaming-tariffs-and-cartels">publicly sparred with Trump</a>, but it remains to be seen if she will be able to avoid tariffs for Mexico.
Ford Motor Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>), General Motors Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GM#NYSE">GM</a>) and Honda Motor Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>) are among the automotive companies that <a href="https://www.benzinga.com/government/regulations/24/12/42688941/are-us-vehicles-under-30000-a-thing-of-the-past-trumps-mexico-tariff-plans-could-change-auto-market">have sub-$30,000 vehicles </a>that are partially or fully built in Mexico and Canada.
Higher tariffs on China could rattle the American economy as the country remains a major source of many exported goods. To get ahead of potential tariff increases, China saw its exports up 10.7% in the month of December, NPR <a href="https://www.npr.org/2025/01/13/nx-s1-5258024/china-exports-us-tariffs">reported</a>.
The growth was higher than estimates of 7% and could show that companies and China are taking proactive approaches to get ahead of higher-costing goods.
ETF Price Action: The iShares MSCI Canada ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EWC#NYSE">EWC</a>) is up 0.3% to $39.94 on Tuesday. The ETF is up 11% over the last year and down 4.5% over the last month.
The iShares MSCI Mexico ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EWW#NYSE">EWW</a>) is up 1.5% to $48.15 on Tuesday. The ETF is down 25.3% over the last year and down 6.4% over the last month.
The iShares MSCI China ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MCHI#NASDAQ">MCHI</a>) is up 2.3% to $44.89 on Tuesday. The ETF is up 19.2% over the last year and down 5.5% over the last month.
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<li><a href="https://www.benzinga.com/news/global/24/11/42220682/trump-tariffs-on-mexico-could-affect-beer-why-your-modelo-corona-could-cost-more-next-year">Trump Tariffs On Mexico Could Affect Beer: Why Your Modelo, Corona Could Cost More Next Year</a></li>
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Image: Shutterstock

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Trump Wants Trade Partners To 'Start Paying,' Plans External Revenue Service To Oversee Tariffs

The U.S. automotive industry saw a record number<a href="https://www.benzinga.com/electric-vehicles"> of electric vehicles</a> sold in 2024, with 1,301,411 units breaking last year's record with a 7.3% year-over-year increase.
A record fourth quarter saw 365,824 units sold in the U.S., <a href="https://www.benzinga.com/trading-ideas/movers/25/01/42766117/tesla-stock-tumbles-on-q4-deliveries-whats-going-on">despite some weakness</a> from sector leader Tesla Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>). Fourth-quarter EV sales were up 15.2% year-over-year in the U.S., as <a href="https://www.coxautoinc.com/market-insights/q4-2024-ev-sales/">reported </a>by Cox Automotive's Kelley Blue Book.
Here's a look at the top 10 bestselling EVs in the U.S. for 2024,<a href="https://www.benzinga.com/news/24/01/36615986/top-10-bestselling-electric-vehicles-in-u-s-2023-where-do-tesla-ford-general-motors-rank"> their 2023 ranking</a> and year-over-year change.
<ol>
<li>Tesla Model Y: 372,613 units, -6.6%, last year 1st</li>
<li>Tesla Model 3: 189,903 units, -17.4%, last year 2nd</li>
<li>Ford Mustang Mach-E: 51,745 units, +26.9%, last year 4th</li>
<li>Hyundai Ioniq 5: 44,400, +30.9%, last year 6th</li>
<li>Tesla Cybertruck: 38,965 units, new in year, last year N/A</li>
<li>Ford F-150 Lightning: 33,510 units, +38.7%, last year 8th</li>
<li>Honda Prologue: 33,017 units, new in year, last year N/A</li>
<li>Chevrolet Equinox: 28,874 units, new in year, last year N/A</li>
<li>Cadillac Lyriq: 28,402 units, +210.3%, last year not in top 10</li>
<li>Rivian R1S: 26,934 units, +23.4%, last year 7th</li>
</ol>
The 2024 list included five of last year's top 10 with four new vehicles joining the list and one existing model seeing a large increase to soar into the top 10.
You may not be a billionaire like Elon Musk, but you can uncover hidden gems in the stock market using our proprietary data and pattern recognition — <a href="https://www.benzinga.com/25/01/42927075/benzingas-stock-whisper-index-5-stocks-investors-secretly-monitor-but-dont-talk-about-yet">check out five stocks flying under the radar that deserve your attention.</a>
Winners and Losers: Tesla continued to lead the way in unit sales with 633,762 units sold for the full year. The bad news is this figure was down 5.6% year-over-year.
Tesla led the way in EV market share hitting 48.7% for the full 2024 year and was at 44.4% in the fourth quarter. In 2023, Tesla's EV market share was 55%, dropping from 65% in 2022.
While Tesla remains the market leader for EVs, its market share continues to decline as other companies join the sector and launch more models.
The Model Y and Model 3 made up 28.6% and 14.6% of U.S. EV sales respectively in 2024. The company once again had three vehicles in the top 10 after last year's 1st, 2nd and 9th place (Model X) rankings. This year, the company ranked 1st, 2nd and saw its new Cybertruck rank 5th in its first full year.
Honda Motor Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>) and General Motors Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GM#NYSE">GM</a>) were listed as the big winners in the report, with a nearly 80,000 increase in EV sales between the two companies.
These were the top gainers by unit sales increases in 2024:
<ul>
<li>Honda: +40,408</li>
<li>General Motors: +38,543</li>
<li>Hyundai: +30,065</li>
<li>Ford: +25,257</li>
</ul>
Ford Motor Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>) was also a 2024 winner with two models in the 2024 and the Mach-E and F-150 Lightning both seeing year-over-year increases for the year. The company had the second-highest U.S. EV market share behind Tesla at 7.5% in 2024.
Here were the top EV companies by U.S. market share in 2024:
<ul>
<li>Tesla: 48.7%</li>
<li>Ford: 7.5%</li>
<li>Chevrolet: 5.2%</li>
<li>Hyundai: 4.7%</li>
<li>Rivian: 4.0%</li>
</ul>
Rivian Automotive (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIVN#NASDAQ">RIVN</a>) saw higher sales of the R1S in 2024, but the vehicle fell from 7th place to 10th place in 2024. The company has more models on the way, which could help boost its future market share in the U.S.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/25/01/42938610/ford-sold-more-electric-mustangs-than-gas-mustangs-in-2024">Ford Sold More Electric Mustangs Than Gas Mustangs In 2024</a></li>
</ul>
Image: Shutterstock

RIVN

US Electric Vehicle Sales Hit Record 1.3 Million Units In 2024, Despite Tesla Declines: Top 10 Bestselling Models

FFIE

LVWR

MULN

Shares of auto companies are trading lower amid overall market weakness due to a rise in yields.

On Tuesday, Honda Motor Company, Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>) partnered with Amazon.com, Inc.&#8216;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) Amazon Web Services (AWS) to transition <a target="_blank" href="https://press.aboutamazon.com/aws/2025/1/aws-collaborates-with-honda-to-realize-hondas-next-generation-of-software-defined-vehicles-and-improve-ev-charging-experiences-with-generative-ai" rel="noreferrer noopener">its </a>automobiles into software-defined vehicles (SDVs).
Using AWS's compute, generative AI, and IoT capabilities, along with its data lake built on AWS, Honda will utilize the Digital Proving Ground (DPG) platform to develop SDVs.
This collaboration will help accelerate the delivery of new electric vehicle (EV) features and mobility solutions.
Honda is using AWS to accelerate the development of software-defined vehicles (SDVs) through its cloud-based Digital Proving Ground (DPG).
The platform collects real-time vehicle data, estimates EV range, tracks energy consumption, and delivers over-the-air updates.
By shifting design and testing to the cloud, Honda reduces reliance on physical hardware, cutting costs and speeding up development.
AWS IoT services help Honda enhance vehicle safety and autonomy by enabling continuous software updates and predictive maintenance.
Additionally, Honda plans to use Amazon Kinesis Video Streams to develop AI-powered video analytics that detect abnormal movements and alert drivers to potential risks.
Ozgur Tohumcu, director of Automotive and Manufacturing at AWS said, "Vehicles now function as intelligent, connected platforms on wheels, not just stand-alone machines. Generative AI will help automakers develop new features while bringing new models to consumers faster and more cost-effectively."
Investors can gain exposure to the stock via SPDR S&amp;P Kensho Smart Mobility ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HAIL#NYSE">HAIL</a>) and The 2023 ETF Series Trust II GMO International Value ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GMOI#NYSE">GMOI</a>).
Price Action: HMC shares are down 0.33% at $30.21 premarket at the last check Wednesday.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/01/42863000/sony-unveils-pricing-of-afeela-electric-vehicle-heres-how-much-ev-from-playstation-maker-will-cost" target="_blank" rel="noreferrer noopener">Sony Unveils Pricing Of Afeela Electric Vehicle: Here&#8217;s How Much EV From PlayStation Maker Will Cost</a></li>
</ul>
Image: Honda

Large Cap

Contracts

AMZN

The 2023 ETF Series Trust II GMO International Value ETF

GMOI

HAIL

Honda, Amazon Collaborate On EV Development With Generative AI And IoT

Technology company Sony Group Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SONY#NYSE">SONY</a>) has added electric vehicles to the list of items to carry its growth into the future and its latest model is nearing a launch with new details shared at the<a href="https://www.benzinga.com/25/01/42775636/ces-2025-preview-nvidia-amd-in-spotlight-other-trends-and-stocks-to-watch"> 2025 CES Conference.</a>
What Happened: There are many competitors in the<a href="https://www.benzinga.com/electric-vehicles"> electric vehicle sector, </a>but only one can also lay claim to inventing items like the Walkman and PlayStation and being instrumental in the latest and greatest technology advancements for music, movies and gaming.
Sony has been dipping its toes into the electric vehicle sector <a href="https://www.benzinga.com/news/22/01/24917437/what-investors-should-know-about-amazon-sony-and-john-deeres-latest-to-push-into-the-electric-vehicl">over the years </a>and has utilized the CES event to show off prototypes and highlight new details. This year's event featured one of the most anticipated details to date, pricing for the AFEELA 1.
The AFEELA 1 is the first model under the AFEELA brand, which comes from the Sony Honda Mobility joint venture formed by Sony and Honda Motor Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>) in 2022.
The four-door sedan is <a href="https://www.shm-afeela.com/en/news/2025-01-06_5/">scheduled </a>for production in the United States at an Ohio plant with sales in California coming in 2025 and first deliveries expected in mid-2026.
Prices start at $89,900 for the electric vehicle, which includes a three-year subscription to some features and functions.
Online reservations for residents of California are now open for a refundable reservation fee of $200.
There are currently two trims offered for the AFEELA 1, with the other version (AFEELA 1 Signature) coming with a starting price of $102,900.
The vehicle has an estimated driving range of 300 miles and will be compatible with the Tesla Supercharging Network in the U.S.
Read Also: <a href="https://www.benzinga.com/news/24/01/36551073/ces-2024-sony-drives-its-new-afeela-ev-onstage-with-a-playstaion-5-contriller">CES 2024: Sony Drives Its New Afeela EV Onstage With A PlayStation 5 Controller</a>
Why It's Important: Sony Honda Mobility expects to launch vehicles that highlight the connection between people and mobility, with interactive features and the latest technology advancements.
AFEELA 1 comes with Advanced Driver Assistance Systems and an interactive personal agent to communicate with. The vehicle is also customized for entertainment with a concept called "Mobility as a creative entertainment space." Each seat in the vehicle can have a unique and customized sound system and display.
"Sony Honda Mobility strives to evolve relationships with people through intelligent mobility and revolutionize the travel experience," Sony Honda Mobility CEO Yasuhide Mizuno said. "AFEELA 1 can be called a buddy, combining advanced software with meticulously refined hardware."
While Sony has excelled in several areas including video game consoles, electric vehicles will be a tougher market to tackle given the competition and stronger appetite from consumers for lower priced models.
The AFEELA 1 starting price will make the vehicle mostly marketable to consumers more worried about features like entertainment and technology inside the vehicle instead of price and battery range.
SONY Price Action: Sony stock closed at $20.91 on Tuesday versus a 52-week trading range of $15.02 to $22.71. Sony stock is up 13% over the last year.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/24/12/42307375/sony-and-hondas-joint-ev-venture-faces-headwinds-ahead-of-us-launch-in-2026-amid-trump-backed-policy-shifts">Sony-Honda EV Dream Collides With Trump-Backed Policy Shift Reality Ahead Of 2026 US Launch</a></li>
</ul>
Image Credits – Sony Honda Mobility

Sony Group Corporation American Depositary Shares

SONY

Sony Unveils Pricing Of Afeela Electric Vehicle: Here's How Much EV From PlayStation Maker Will Cost

Honda Partners With AWS to Develop Software-Defined Vehicles, Enhance EV Charging, and Improve Performance Using Generative AI

Honda Motor Co's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>) short percent of float has risen 40.0% since its last report. The company recently reported that it has 2.23 million shares sold short, which is 0.14% of all regular shares that are available for trading. Based on its trading volume, it would take traders 1.67 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock/">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest">List of the most shorted stocks</a>
<h3>Honda Motor Co Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1736195417_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Honda Motor Co has grown since its last report. This does not mean that the stock is going to fall in the near-term but traders should be aware that more shares are being shorted.
<h3>Comparing Honda Motor Co's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://pro.benzinga.com/">Benzinga Pro</a>, Honda Motor Co's peer group average for short interest as a percentage of float is 11.31%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze/">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Nvidia Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVDA#NASDAQ">NVDA</a>) will be one of the many companies highlighted at the upcoming CES 2025 conference, with CEO Jensen Huang giving a keynote <a href="https://www.benzinga.com/tech/24/10/41234323/jensen-huang-to-keynote-ces-2025-as-true-visionary-in-the-tech-industry-how-much-did-nvidia-stock-ri">on Monday, Jan. 6.</a>
Here's a look at the companies, trends and stocks to watch for next week's <a href="https://www.benzinga.com/topic/ces">technology conference</a>, which runs from Jan. 6 to Jan. 10. 
<h3 class="wp-block-heading">Companies to Watch:</h3>
Nvidia: The technology giant will see Huang give a keynote on Monday. The company will likely use the event to show off the latest RTX 50-series products. Nvidia has often used the annual technology conference to highlight upcoming products. A new product demonstration and showcase could kickstart Nvidia stock to start the 2025 year after a stellar performance that saw the company as one of the top-performing S&amp;P 500 stocks in 2024.
Advanced Micro Devices (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMD#NASDAQ">AMD</a>): Not to be outdone by Nvidia, <a href="https://techcrunch.com/2025/01/02/ces-2025-what-to-expect-from-the-years-first-and-biggest-tech-show/">TechCrunch</a> reports that semiconductor company AMD will hold an event on Monday, Jan. 6 at 2 p.m. ET. The event could include AMD showing off its newest GPUs to better compete with Nvidia.
Delta Air Lines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DAL#NYSE">DAL</a>): To celebrate its 100th anniversary, Delta will have a large presence at CES 2025, which includes a keynote <a href="https://news.delta.com/delta-host-first-its-kind-ces-keynote-experience-sphere-las-vegas">experience </a>featuring CEO Ed Bastian. The company will use the Las Vegas Sphere for an immersive keynote on Jan. 7. This marks Delta's third appearance at CES and second main stage keynote since its debut in 2020, which featured Bastian giving the first CES keynote for an airline company.
Sphere Entertainment (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPHR#NYSE">SPHR</a>): Speaking of Sphere, with CES taking part in Las Vegas and Delta utilizing the venue for its keynote, this immersive venue that has hosted sporting events and concerts could become a hot topic next week.
Toyota Motor Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TM#NYSE">TM</a>): The automotive company will hold a press conference at 7 p.m. ET Monday Jan. 6. The event could include more details on Toyota's Woven City living laboratory, according to TechCrunch.
Accenture (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACN#NYSE">ACN</a>): Another keynote at CES 2025 will be Accenture CEO Julie Sweet on Wednesday, Jan. 8. Sweet is <a href="https://www.ces.tech/press-releases/accenture-chair-ceo-julie-sweet-to-deliver-keynote-at-ces-2025/">expected </a>to highlight how Accenture can help businesses leverage emerging technologies like AI. Accenture will highlight how companies can increase operational efficiency and enhance customer experiences.
SiriusXM Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SIRI#NASDAQ">SIRI</a>): SiriusXM CEO Jennifer Witz will <a href="https://www.ces.tech/schedule/c-space-keynote-siriusxm/">deliver </a>a keynote alongside Crime Junkie's podcast host Ashley Flowers. The keynote is expected to highlight how SiriusXM can help with storytelling via audio.
Samsung (OTC:<a class="ticker" href="https://www.benzinga.com/stock/SSNLF#OTC">SSNLF</a>): The tech giant often attends and presents at CES and 2025 will be no different. The company will likely highlight new televisions and connected appliances. The company's Jan. 6 presentation includes the tagline of "AI for All: Everyday, Everywhere."
Sony Group Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SONY#NYSE">SONY</a>): The technology company will have a press conference at CES and its incoming Entertainment CEO Ravi Ahuja will also be part of a Headliner conversation at the event. Ahuja could highlight the company's upcoming movie and television slate and how the company will innovate in technology. Sony will share more details on Afeela, its electric vehicle collaboration with Honda Motor Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>).
Snap Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNAP#NYSE">SNAP</a>): Snap CEO Evan Spiegel will take part in a Headliner Conversation on Jan. 8. The conversation could see Spiegel talking about the company's product growth and what a potential ban of TikTok in the U.S. could mean. With a new White House administration taking over in January, Spiegel could also discuss regulation and safety features.
X Corporation: The company formerly known as Twitter is no longer public, but a keynote from CEO Linda Yaccarino could be one of the most anticipated at CES 2025. Yaccarino could share more details on the company's ambitions for 2025 including more video tools and X Payments. Comments on X Payments could put cryptocurrency, including Dogecoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/doge/usd">DOGE</a>) in the spotlight. Yaccarino's comments on how the company will integrate payments could be closely watched by the cryptocurrency community.
<h3 class="wp-block-heading">Themes</h3>
Artificial intelligence could be one of the biggest themes at CES 2025 and the event could quickly show how large technologies and startups are utilizing the technology to make things easier for consumers and using the technology to help scale ideas and business concepts.
Electric vehicles could be another key theme with several companies in the sector there including Blink Charging (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BLNK#NASDAQ">BLNK</a>). Aptera Motors, which is working on solar-powered electric vehicles, will also be present at CES and show off its vehicle. The company will also conduct select media demos of the vehicle, which could put the company and technology in the spotlight.
Another theme could be Korea with a record number of Korean companies participating, as <a href="https://www.koreatimes.co.kr/www/tech/2025/01/129_389607.html">reported </a>by The Korea Times. CES 2025 will see 1,031 Korean companies take part, up from 772 last year. The country ranks third for number of participating companies trailing only the United States (1,509) and China (1,339), according to the report. The large number of participating companies from the region, including many startups, could highlight the country's strong role in technology advancements.
Now Read:
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<li><a href="https://www.benzinga.com/news/25/01/42772041/fbi-confirms-lone-suspect-in-new-orleans-attack-vegas-probe-ongoing">FBI Says Suspect In New Orleans Attack Acted Alone; Vegas Cybertruck Explosion Suspect Identified</a></li>
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Image: Shutterstock

Previews

Events

$DOGE

BLNK

NVDA

SIRI

SNAP

SPHR

SSNLF

CES 2025 Preview: Nvidia And AMD Grab Spotlight, Other Trends And Stocks To Watch

Benzinga examined the prospects for<a href="http://www.benzinga.com/trading-ideas"> many investors&#8217; favorite stocks</a> over the last week — here&#8217;s a look at some of our top stories.
Major U.S. indexes ended the week higher, with the Dow up 0.4%, S&amp;P 500 gaining 0.7%, and Nasdaq rising 0.8%, breaking a three-week decline streak. 
The S&amp;P 500&#8217;s strong Christmas Eve performance fueled hopes for a &#8220;Santa Rally,&#8221; a historical trend showing gains 64 out of 96 years during <a href="https://www.benzinga.com/general/education/24/12/42675763/santa-rally-serial-winners-10-stocks-historically-poised-for-big-year-end-gains">December&#8217;s final week. </a>Markets started recovering from the Fed&#8217;s hawkish rate cut signals but faced renewed volatility Friday, tempering Santa Rally expectations. 
Despite near-term uncertainty, 2024 remains exceptional, with the S&amp;P 500 matching last year&#8217;s 24% gain and U.S. stocks outperforming global markets by the <a href="https://www.benzinga.com/24/12/42711387/wall-streets-santa-rally-at-risk-palantir-dethrones-nvidia-consumer-confidence-pulls-back-this-week-in-the-markets">widest margin since 1997.</a>
Benzinga provides daily reports on the stocks most popular with investors. Here are a few of this past week&#8217;s most bullish and bearish posts that are worth another look.
<h3 class="wp-block-heading">The Bulls</h3>
&#8220;<a href="https://www.benzinga.com/24/12/42657620/amd-and-micron-top-analyst-picks-for-ai-and-next-gen-tech-growth">AMD And Micron Are Top Analyst Picks For AI And Next-Gen Tech Growth</a>,&#8221; by <a href="https://www.benzinga.com/author/anusuya-lahiri-0">Anusuya Lahiri</a>, highlights Advanced Micro Devices, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMD#NASDAQ">AMD</a>) being a top 2025 analyst&#8217;s pick for CPU/GPU momentum and AI edge opportunities, and Micron Technology, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MU#NASDAQ">MU</a>) for its dominance in high-bandwidth memory.
&#8220;<a href="https://www.benzinga.com/markets/cryptocurrency/24/12/42676474/dogecoin-whales-load-up-coins-worth-92-million-over-4-days-as-meme-king-outperforms-bitcoin-ethereum-in-2024">Dogecoin Whales Load Up Coins Worth $92 Million Over 4 Days As Meme King Outperforms Bitcoin, Ethereum In 2024</a>,&#8221; by <a href="https://www.benzinga.com/author/shivdeep-dhaliwal">Shivdeep Dhaliwal</a>, reports that whale investors acquired 270 million Dogecoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/doge/usd">DOGE</a>), worth $92 million, over four days, boosting DOGE's 274% YTD rally, far outpacing Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>) and Ethereum (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/eth/usd">ETH</a>) gains of 132% and 53%, respectively.
&#8220;<a href="https://www.benzinga.com/24/12/42698198/quantum-computing-stock-qubt-has-more-than-doubled-while-bitcoin-has-dropped-since-googles-willow-reveal-what-does-this-mean">Quantum Computing Stock QUBT Soars 157% While Bitcoin Drops Post Google's &#8216;Willow&#8217; Reveal</a>,&#8221; by <a href="https://www.benzinga.com/author/aniket-verma">Aniket Verma</a>, highlights Quantum Computing Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QUBT#NASDAQ">QUBT</a>) surging after Google's &#8220;Willow&#8221; chip breakthrough, outperforming key indices, while Bitcoin faced a downturn amid concerns Willow&#8217;s quantum power could undermine cryptographic security.
For additional bullish calls of the past week, check out the following:
<a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/12/42678014/top-7-blue-chip-stocks-with-the-best-return-potential-going-into-2025">Top 7 Blue-Chip Stocks With The Best Return Potential Going Into 2025</a>
<a href="https://www.benzinga.com/tech/24/12/42666472/gms-60000-cadillac-lyriq-was-its-best-selling-ev-in-2024-as-of-q3-is-premium-the-way-to-go-for-ev-makers">GM&#8217;s $60,000 Cadillac Lyriq Was Its Best Selling EV In 2024 As Of Q3: Is Premium The Way To Go For EV Makers?</a>
<a href="https://www.benzinga.com/analyst-ratings/price-target/24/12/42672565/why-trumps-return-to-office-could-drive-gold-demand-in-2025">Why Trump&#8217;s Return To Office Could Drive Gold Demand In 2025</a>
The Bears
&#8220;<a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/12/42660092/microstrategy-sinks-after-nasdaq-100-inclusion-bitcoin-bet-under-fire">MicroStrategy Sinks After Nasdaq 100 Inclusion: Bitcoin Bet Under Fire</a>,&#8221; by <a href="https://www.benzinga.com/author/piero-cingari">Piero Cingari</a>, reports MicroStrategy Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSTR#NASDAQ">MSTR</a>) shares dropping 8.5% after its Nasdaq 100 debut, as analysts question its $561 million Bitcoin purchase at a 12% premium to current levels, marking its smallest acquisition amid declining stock performance.
&#8220;<a href="https://www.benzinga.com/government/regulations/24/12/42688941/are-us-vehicles-under-30000-a-thing-of-the-past-trumps-mexico-tariff-plans-could-change-auto-market">Are Sub-$30,000 Cars Disappearing? Trump&#8217;s Tariff Plans Could Reshape US Auto Market</a>,&#8221; by <a href="https://www.benzinga.com/author/chris-katje">Chris Katje</a>, explores Donald Trump's proposed 25% tariffs on Mexican and Canadian imports, potentially pushing the price of vehicles like Ford Motor Co.&#8216;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>) Maverick and Honda Motor Co.&#8216;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>) Civic above $30,000, with one-third of sub-$30,000 cars currently made in Mexico.
&#8220;<a href="https://www.benzinga.com/24/12/42665033/tesla-shorts-gordon-johnson-and-james-chanos-express-skepticism-on-robotaxi-potential-as-usage-data-sparks-debate">Tesla Shorts Gordon Johnson And James Chanos Skeptical Of Robotaxi Potential Amid Usage Data Debate</a>,&#8221; by <a href="https://www.benzinga.com/author/kaustubh-bagalkote">Kaustubh Bagalkote</a>, details criticism from Gordon Johnson of GLJ Research and short-seller James Chanos, who argue Tesla Inc.&#8216;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) robotaxi ambitions overpromise revenue potential, citing New York City ride-share data.
For more bearish takes, be sure to see these posts:
<a href="https://www.benzinga.com/24/12/42676801/lyft-sues-san-francisco-over-100-million-tax-bill-citing-misclassification-of-driver-payments">Lyft Sues San Francisco Over $100 Million Tax Bill, Says Payments To Drivers By Passengers Misclassified</a>
<a href="https://www.benzinga.com/24/12/42700098/us-markets-likely-headed-for-10-correction-says-jay-woods-trumps-tariff-plans-musk-co-led-doge-could-be-partially-to-blame">US Markets Likely Headed For 10% Correction, Says Jay Woods: Trump&#8217;s Tariff Plans, Musk&#8217;s DOGE Advocacy Among Contributing Factors</a>
<a href="https://www.benzinga.com/news/legal/24/12/42687945/zelle-became-a-gold-mine-for-fraudsters-consumer-financial-protection-bureau-lawsuit">&#8216;Zelle Became A Gold Mine For Fraudsters&#8217;: Consumer Financial Protection Bureau Lawsuit</a>
Keep up with all the latest breaking news and trading ideas by following<a href="https://twitter.com/Benzinga"> Benzinga</a><a href="http://twitter.com/Benzinga"> on Twitter</a>.
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Honda&nbsp;Motor Co. Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>)&nbsp;CEO Toshihiro Mibe reportedly found it difficult to <a href="https://www.benzinga.com/24/12/42642773/honda-nissan-start-merger-talks">explain why its merger</a> with Nissan&nbsp;Motor Co. Ltd.&nbsp;(OTC:<a class="ticker" href="https://www.benzinga.com/stock/NSANY#OTC">NSANY</a>) is justified.
What Happened:&nbsp;Mibe encountered a challenging moment when asked to explain the reasoning behind a possible merger with&nbsp;Nissan.
When asked why the Honda-Nissan merger makes business sense, Mibe hesitated before replying, &#8220;That&#8217;s a difficult one,&#8221; which drew laughter from the journalists present, according <a href="https://insideevs.com/news/745625/honda-nissan-merger-struggling-reason/">to</a> a report by InsideEVs.
The merger discussions have generated both curiosity and skepticism worldwide, with many questioning the strategic advantages for the two automakers.&nbsp;Honda&nbsp;is grappling with challenges in the electric vehicle sector, particularly after its partnership with&nbsp;General Motors&nbsp;ended.
Despite the doubts,&nbsp;Julie Boote,&nbsp;an auto analyst with Pelham&nbsp;Smithers Associates, <a href="https://www.bloomberg.com/news/articles/2024-12-26/for-honda-a-nissan-rescue-comes-with-only-a-thin-silver-lining">told</a>&nbsp;Bloomberg&nbsp;that&nbsp;Honda&nbsp;must collaborate with another company to boost its EV and software capabilities.
See Also:&nbsp;<a href="https://www.benzinga.com/24/12/42680075/tesla-exec-says-we-will-be-ready-to-efficiently-produce-autonomous-vehicles-as-shanghai-megafactory-nears-completion?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Tesla Exec Says &#8216;We Will Be Ready&#8217; To Efficiently Produce Autonomous Vehicles As Shanghai Megafactory Nears Completion</a>
Former&nbsp;Nissan&nbsp;CEO&nbsp;Carlos Ghosn&nbsp;criticized the merger, stating,&nbsp;"That means you're putting control&nbsp;above performance," according <a href="https://www.bloomberg.com/news/articles/2024-12-20/ghosn-says-honda-deal-talks-indicate-nissan-is-in-panic-mode">to</a> a Bloomberg report.
Why It Matters: Honda and Nissan are <a href="https://www.benzinga.com/24/12/42642773/honda-nissan-start-merger-talks">planning to create a joint holding company</a>, which will be listed on the Tokyo Stock Exchange by August 2026. This move could potentially lead to the delisting of both&nbsp;Honda&nbsp;and&nbsp;Nissan.
Earlier reports&nbsp;highlighted that the <a href="https://www.benzinga.com/news/global/24/12/42541842/japanese-auto-giants-nissan-honda-eye-merger-says-nikkei">merger could involve&nbsp;Mitsubishi Motors</a>, where&nbsp;Nissan&nbsp;holds a 24% stake.
If successful, the combined entity could achieve annual sales exceeding eight million vehicles, positioning it among the world&#8217;s largest automakers, though still trailing behind&nbsp;Toyota Motor Corp.&nbsp;and&nbsp;Volkswagen AG.
Following the merger talks,&nbsp;Nissan&#8216;s <a href="https://www.benzinga.com/markets/asia/24/12/42545185/nissan-soar-over-20-on-merger-talks-with-honda-eyeing-8-million-annual-vehicle-sales">stock surged over 20%</a>, while&nbsp;Honda&#8216;s stock saw a slight decline.
Check out more of Benzinga's Future Of Mobility coverage by&nbsp;<a href="https://www.benzinga.com/topic/mobility" target="_blank" rel="noreferrer noopener">following this link.</a>
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: Shutterstock

Honda CEO Struggles To Justify Potential Nissan Merger: 'That's A Difficult One'

<a href="https://asia.nikkei.com/Business/Business-deals/Honda-Nissan-talks-on-merger-ratio-may-start-at-5-to-1-Nikkei-analysis" title="https://asia.nikkei.com/Business/Business-deals/Honda-Nissan-talks-on-merger-ratio-may-start-at-5-to-1-Nikkei-analysis">https://asia.nikkei.com/Business/Business-deals/Honda-Nissan-talks-on-merger-ratio-may-start-at-5-to-1-Nikkei-analysis</a>

'Honda-Nissan talks on merger ratio may start at 5-to-1: Nikkei analysis' - Nikkei

The automotive industry could be one of the American sectors hit hardest by President-elect Donald Trump's announced tariff plans on<a href="https://www.benzinga.com/news/global/24/12/42402629/trump-to-change-dollar-stores-for-good-dollar-tree-exec-says-prepared-to-act"> Canada and Mexico.</a>
What Happened: The incoming White House administration could significantly impact various industries and influence pricing for everyday goods and less frequently purchased items, <a href="https://www.benzinga.com/economics/macro-economic-events/24/11/42247850/gm-other-us-automakers-brace-for-sharp-profit-squeeze-from-trump-tariffs-analysts-warn">such as automobiles.</a>
Several popular vehicles that sell for under $30,000 in the U.S. are currently built in Mexico. A proposed 25% tariff on automobiles imported into the U.S. from Mexico could take these vehicles over this pricing level quickly.
In fact, around one-third of all vehicles below $30,000 in the U.S. are currently built in Mexico, according to data from Edmunds, as <a href="https://www.wsj.com/business/autos/trump-tariff-plan-affordable-car-price-increase-1f3d4687?mod=hp_lead_pos2">reported </a>by the Wall Street Journal. This figure has risen from around one-fifth of all vehicles under the affordable auto price point around 10 years ago.
Popular models like the Ford Maverick from Ford Motor Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>) and Nissan Sentra from Nissan were named in the report.
Ford recently <a href="https://www.benzinga.com/24/12/42660866/trump-gets-ford-vehicles-1m-for-inauguration-will-musk-respond-or-could-he-ride-in-rival-vehicle">announced a $1 million </a>donation to Trump's inauguration and the donation of several fleet vehicles.
The Honda Civic from Honda Motor Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>) is made at several manufacturing plants, including one in Canada. Import tariffs on Canada could impact the price of this top-selling sedan model.
Kia is another automotive company that could be highly impacted by Trump's tariff plans. The company has several models, including the Forte and K4, which were made in Mexico before being imported into the United States.
The Forte and K4 sedans make up around 18% of Kia's U.S. sales according to the report.
"Everyone's got a pretty big case of anxiety here," Kia America Chief Operating Officer Steven Center said. "In two words: Please don't. Punch me in the arm. Smack me in the head. But please don't put a tariff on."
General Motors Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GM#NYSE">GM</a>), which also donated $1 million to Trump's inauguration, has several assembly factories in Mexico. The automotive company sources approximately one-third of its U.S. vehicle sales from plants in Mexico.
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Why It's Important: Trump's current plan is for 25% tariffs on items imported from Mexico, which could change a free-trade negotiation the president-elect worked on during his previous White House term.
Mexico has often been a place for manufacturing American automobiles that are known for their cheaper price points to help offset some of the costs of production. Around four million vehicles are made in Mexico annually according to the report, with close to 70% imported to the United States.
The signing of the North American Free Trade Agreement, also known as NAFTA, saw American companies turn to Mexico for cheaper labor rates for workers and ample land to build large manufacturing facilities.
Small sedans and SUVs, some of the most affordable options for consumers, are often manufactured in Mexico. The lower production costs help automotive companies turn a modest profit on these vehicles, which would likely result in losses if produced in the United States.
Tariffs on automobiles made in Mexico could change the sector, with auto companies deciding to move manufacturing to the United States or keep it in Mexico with the import tariffs. Either way, American consumers may face higher costs, whether from tariffs or increased expenses tied to U.S. manufacturing, potentially leading to the disappearance of many sub-$30,000 vehicle models.
A Wolfe Research estimate said $3,000 could be added to the cost of the average car sold in America, the report said.
This could be bad news for American consumers already facing higher costs on other items and comes after automotive prices soared during the COVID-19 pandemic due to supply shortages.
American consumers are paying an average of $700 monthly for loans on new automobiles, compared to an average of $500 back in 2016. Around 20% of American consumers are paying an average of $1,000 monthly for their auto loan payment, according to data from Edmunds.
Read Next: 
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Photo: Shutterstock

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Are Sub-$30,000 Cars Disappearing? Trump's Tariff Plans Could Reshape US Auto Market

Honda Motor shares are trading higher after the company recently announced it agreed to begin discussions and consideration toward a business integration with Nissan Motor.

Honda Motor Co. Ltd. (OTC:<a class="ticker" href="https://www.benzinga.com/stock/HNDAF#OTC">HNDAF</a>) shares soared nearly 13.55% in Tokyo trading on Tuesday, marking their biggest one-day gain since 2008, after the Japanese automaker announced a massive share buyback plan and <a href="https://www.benzinga.com/24/12/42642773/honda-nissan-start-merger-talks">confirmed merger discussions</a> with Nissan Motor Co. Ltd. (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NSANY#OTC">NSANY</a>).
While Honda shares jumped on the Tokyo exchange to 1,452 Japanese yen, Nissan stock declined marginally by 0.22% to 449 Japanese yen in Tuesday trading. U.S.-listed Honda Motor Co. Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>) traded higher on Monday, closing at $26.93, up 12.72% for the day. In after-hours trading, the stock rose by an additional 2.94%.
Honda plans to repurchase up to 1.1 trillion yen ($7 billion) worth of shares, representing about 24% of its outstanding stock, by December 2025. The buyback significantly exceeds its previous November plan to acquire 100 billion yen in shares.
The two Japanese auto giants confirmed they have entered formal negotiations to merge operations, which could create the world&#8217;s third-largest automaker by sales volume. 
The companies expect to conclude merger discussions by June 2025. Mitsubishi Motors Corp. (OTC:<a class="ticker" href="https://www.benzinga.com/stock/MMTOF#OTC">MMTOF</a>), Nissan&#8217;s existing strategic partner, has until January to decide whether to join the combined entity.
Read Next: 
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Image Via Shutterstock 
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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Honda Motor Co., Ltd. (HMC:NYSE) announced its consolidated financial results for the fiscal first quarter ended June 30, 2024

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