Direct Digital Holdings Bolsa (NASDAQ: DRCT)

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Direct Digital Holdings

Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.

Direct Digital Holdings, Inc. - Class A Common Stock

Direct Digital Holdings Inc

Direct Digital Holdings Inc Warrants (03/02/2027)

News

Walker & Dunlop Arranges $245M Loan From TYKO Capital To Facilitate Construction Of The Greyson Tower, New Jersey

The Master Services Agreement will become effective on January 1, 2025, at which time, the master services agreement, dated September 22, 2022, between LiveWire and H-D, will terminate.
The Master Services Agreement has an initial term of seven years and will be renewable upon mutual agreement.&nbsp;
&nbsp;

LVWR

On December 23, 2024, LiveWire Group Entered Master Services Agreement With Harley-Davidson - Filing

GDYN

GEAR

Grid Dynamics Holdings To Replace Revelyst In S&P SmallCap 600, Effective Prior To The Opening Of Trading On January 2, 2025

Also, on December 23, 2024, the Company and Chris Clark, the Chief Technology Officer of the Company agreed that Clark's employment would be terminated, effective February 16, 2025.

Management

GROV

Grove Collaborative Says Stuart Landesberg Will Step Down As Executive Chair, Effective February 17, 2025; Plans To Transition To Role Of Non-Employee Member Of Board, Initially As Chairperson

Streaming giant Netflix Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) aired its first NFL games on Christmas Day with two games featuring four of the<a href="https://www.benzinga.com/general/sports/24/12/42354185/nfl-games-set-thanksgiving-day-records-why-this-is-good-and-bad-news-for-streaming-giant-netflix"> top teams in the league.</a>
Here's a look at what happened and a poll that shows the holiday may have hurt viewership.
What Happened: Netflix <a href="https://www.benzinga.com/general/sports/24/12/42512587/netflix-analyst-say-its-only-investable-media-stock-projects-150-million-nfl-christmas-day-boost">spent an estimated</a> $150 million on the rights to two 2024 NFL games on Christmas Day. Strong advertising demand may help the streaming giant recoup the fees and turn the events into free marketing plays.
The big question will be how many viewers tuned in to the NFL games as they were Netflix exclusives and also competed against NBA games, which have traditionally been a staple on Christmas. Family gatherings and events also likely took top billing on Christmas, leaving investors and analysts to eagerly await official viewership data.
Using Benzinga's own methods of polling, the data doesn't suggest that viewership will be as strong for the NFL games as some may be expecting.
"Did you watch Netflix football games?" Benzinga asked during its <a href="https://www.youtube.com/watch?v=mgZkTiF6WnU">morning YouTube show </a>"Benzinga's Market Edge Live."
The results from the show&#8217;s YouTube viewership were:
<ul>
<li>Yes: 27%</li>
<li>No: 72%</li>
</ul>
Benzinga also<a href="https://www.benzinga.com/24/12/42653325/exclusive-netflix-to-have-merry-christmas-with-nfl-games-will-viewers-tune-in-60-say"> recently polled readers</a> and asked if they would be watching ahead of the Christmas Day games.
&#8220;Will you watch Christmas NFL games on Netflix?&#8221; Benzinga asked.
Here were the results:
<ul>
<li>Yes, I already have Netflix: 39%</li>
<li>No, I don&#8217;t have Netflix and won&#8217;t watch: 30%</li>
<li>No, even though I have Netflix: 30%</li>
<li>Yes, I plan to subscribe to Netflix to watch: 1%</li>
</ul>
The largest percentage of readers said they are subscribers and will be watching, getting 39% of the vote. Thirty percent of Netflix subscribers said they won&#8217;t be watching despite being able to watch the games for free with their subscription. Thirty percent said they do not have Netflix and won&#8217;t subscribe just to gain access to the NFL games.
In total, the poll found that 60% of readers don&#8217;t plan on watching the NFL games on Christmas Day.
Why It's Important: NFL viewership has been strong during the 2024 season, with the Chiefs being one of the most popular teams. The official Netflix viewership figure could show what the appetite is like for more holiday NFL games and more streaming exclusives.
In the first Christmas Day game this year, the Kansas City Chiefs defeated the Pittsburgh Steelers 29-10 to take their record to 15-1 on the season. The Steelers dropped to 10-6 on the season, with both teams already having NFL Playoffs spots clinched.
Chiefs tight end Travis Kelce led the way with eight catches for 84 yards and a receiving touchdown, which set the record for the most receiving touchdowns by a Chiefs player all time with 76.
In the second Christmas Day game on Netflix, the Baltimore Ravens defeated the Houston Texans 31-2 to improve their record to 11-5. The Texans fell to 9-7 on the season. Both these teams have also clinched spots in the 2024 NFL Playoffs.
In the Ravens dominant win, quarterback Lamar Jackson rushed for 87 yards and a rushing touchdown. Jackson now has 6,110 career rushing yards, breaking a record previously held by Michael Vick.
With the win and dominant performance, Jackson remains a favorite to win a second-straight NFL MVP. Jackson, who won MVPs for the 2019 and 2023 seasons, ranks second in the betting odds at sportsbook DraftKings Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DKNG#NASDAQ">DKNG</a>) with odds of +170. Buffalo Bills quarterback Josh Allen is the current favorite at -225.
Here are the current Super Bowl LIX betting odds from DraftKings:
<ul>
<li>Kansas City Chiefs: +360</li>
<li>Detroit Lions: +390</li>
<li>Buffalo Bills: +600</li>
<li>Philadelphia Eagles: +650</li>
<li>Baltimore Ravens: +650</li>
<li>Minnesota Vikings: +1,100</li>
<li>Green Bay Packers: +1,300</li>
<li>Los Angeles Rams: +3,000</li>
<li>Washington Commanders: +5,000</li>
<li>Pittsburgh Steelers: +5,000</li>
<li>Los Angeles Chargers: +5,000</li>
<li>Houston Texans: +5,000</li>
<li>Denver Broncos: +5,000</li>
</ul>
The Chiefs are back to being the betting favorite as they try to win three straight Super Bowls, which would be a first for any NFL team.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/general/entertainment/24/12/42662975/exclusive-squid-game-broke-netflix-records-will-viewers-watch-season-2-70-of-benzinga-readers-say">EXCLUSIVE: &#8216;Squid Game&#8217; Broke Netflix Records, Will Viewers Watch Season 2? 70% Of Benzinga Readers Say…</a></li>
</ul>
Photo courtesy of Netflix.

Entertainment

Sports Betting

Sports

Exclusives

DKNG

NFLX

Netflix NFL Games Show Off Super Bowl Contenders, MVP Frontrunner: Benzinga Poll Says 27% Watched

SEALSQ Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LAES#NASDAQ">LAES</a>) shares closed Thursday up more than 60%, and the stock isn&#8217;t slowing down after hours. Shares are up more than 3% in extended trading after the company announced it regained compliance with <a href="https://www.benzinga.com/pressreleases/24/12/g42694574/sealsq-regains-compliance-with-nasdaqs-minimum-bid-price-requirement">Nasdaq listing rules</a>.
What Happened: After the market close on Thursday, SEALSQ said it received formal written notice from the Nasdaq confirming that the company regained compliance with the Nasdaq&#8217;s minimum bid price requirement.
SEALSQ received a letter from the Nasdaq on Aug. 1, stating that the company was not in compliance with the&nbsp;$1&nbsp;minimum bid price requirement for continued listing on the Nasdaq. The company was required to maintain a minimum bid price of at least $1 for 10 consecutive trading days prior to Jan. 28. 
SEALSQ said it was informed that it regained compliance after its shares traded above the $1 level from Dec. 11 to Dec. 24. Shares are responding favorably to the announcement that the matter is now closed. SEALSQ shares are now up more than 2,000% over the past month, per <a href="http://pro.benzinga.com">Benzinga Pro</a>.
SEALSQ stock rallied more than 60% during normal trading hours on Thursday after the company announced the launch of SEALQUANTUM.com Lab, designed to support organizations transitioning to&nbsp;quantum-safe encryption. 
&#8220;As quantum technologies become a reality, the need for quantum-safe encryption solutions grows increasingly urgent,&#8221; said Carlos Moreira, CEO of SEALSQ. 
&#8220;Our&nbsp;SEALQUANTUM.com&nbsp;Lab is more than just a platform, it&#8217;s a commitment to future-proofing our clients&#8217; security. By combining cutting-edge research with actionable tools, we&#8217;re empowering businesses to navigate the complexities of quantum cryptography with confidence.&#8221;
SEALSQ describes itself as &#8220;a company that focuses on developing and selling semiconductors, PKI and post-quantum technology hardware and software products.&#8221;
Check This Out: <a href="https://www.benzinga.com/24/12/42686387/sealsq-launches-sealquantumcom-lab-to-help-businesses-transition-to-quantum-safe-encryption">SEALSQ Launches SEALQUANTUM.com Lab To Help Businesses Transition To Quantum-Safe Encryption</a>
LAES Price Action: <a href="http://benzinga.com/quote/laes">SEALSQ shares</a> were up 0.23% in after hours, trading at $8.78 at the time of publication Thursday, per <a href="http://pro.benzinga.com">Benzinga Pro</a>.
Photo: Shutterstock.

Movers

Tech

LAES

SEALSQ Corp Shares Are Moving Higher After Hours: What's Going On?

Editor&#8217;s note: This story has been updated with comment from Zelle and Bank of America. 
The Consumer Financial Protection Bureau sued three of the nation's largest banks and the operator of Zelle last week, alleging a failure to protect consumers from widespread fraud on the peer-to-peer payment network, resulting in customer losses of more than <a href="https://www.benzinga.com/markets/equities/24/08/40155365/zelle-controversy-heats-up-jpmorgan-considers-legal-action">$870 million since 2017.&nbsp;</a>
The Details: The CFPB's <a href="https://www.consumerfinance.gov/enforcement/actions/early-warning-services-llc-bank-of-america-na-jpmorgan-chase-bank-na-wells-fargo-bank-na/">lawsuit</a> alleges that JP Morgan Chase &amp; Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JPM#NYSE">JPM</a>), Wells Fargo &amp; Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WFC#NYSE">WFC</a>), Bank of America Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BAC#NYSE">BAC</a>) and Early Warning Services rushed to complete the Zelle payment network in order to compete with Venmo and CashApp and neglected to enact effective fraud safeguards. 
Read Next: <a href="https://www.benzinga.com/news/24/12/42669113/waymos-autonomous-vehicles-are-safer-than-human-drivers-report">Waymo&#8217;s Autonomous Vehicles Are Safer Than Human Drivers: Report</a>
"The nation's largest banks felt threatened by competing payment apps, so they rushed to put out Zelle," said CFPB Director Rohit Chopra. "By their failing to put in place proper safeguards, Zelle became a gold mine for fraudsters, while often leaving victims to fend for themselves."
The lawsuit further alleges that the banks "systemically failed" their customers by failing to properly investigate customer complaints or share information on known acts of fraud which allowed bad actors to hop between banks and commit repeated fraudulent transactions.&nbsp;
Zelle told Benzinga in an emailed statement that it sees the CFPB's lawsuit as politically motivated and&nbsp; "legally and factually flawed." Zelle said it "leads the fight against scams and fraud" and that its reimbursement policies exceed those required by law.
"The CFPB's misguided attacks will embolden criminals, cost consumers more in fees, stifle small businesses and make it harder for thousands of community banks and credit unions to compete,&#8221; said&nbsp;Jane Khodos, Zelle spokesperson.
A Bank of America spokesperson told Benzinga that more than 99.5% of Zelle transactions go through without incident and when an issue arises, the bank works directly with the customer to resolve it.
"We strongly disagree with the CFPB's effort to impose huge new costs on the 2,200 banks and credit unions that offer the free Zelle service to clients," Bank of America added.
Benzinga also contacted JPMorgan, Wells Fargo, Bank of America and Early Warning Services for comment on the lawsuit.
JPMorgan told CBS News that the CFPB has a &#8220;political agenda,&#8221;and the agency is &#8220;overreaching its authority by making banks accountable for criminals, even including romance scammers.&#8221;
The CFPB said its lawsuit aims to stop the banks' alleged unlawful practices, secure penalties for the violations and obtain other relief for consumers.&nbsp;
"The banks failed to fix glaring flaws in their systems even as hundreds of thousands of customers filed complaints about fraud," Chopra said in a <a href="https://www.consumerfinance.gov/about-us/newsroom/prepared-press-call-remarks-of-cfpb-director-rohit-chopra-on-the-zelle-lawsuit-announcement/">statement</a>.
"The banks knew their customers were having their money stolen, but since they weren't bearing the cost of these losses themselves, they dragged their feet on fixing the problems," he added.&nbsp;
Read Next:&nbsp;
<ul>
<li><a href="https://www.benzinga.com/24/12/42653466/honda-nissan-plan-to-merge-in-the-face-of-chinese-ev-competition">Honda, Nissan Confirm Merger Plans To Offset Chinese EV Competition: How Mitsubishi Factors In</a></li>
</ul>
Image: Shutterstock.

Fintech news covering the emerging Financial Technology services sector

Fintech

Large Cap

Legal

'Zelle Became A Gold Mine For Fraudsters': Consumer Financial Protection Bureau Lawsuit (UPDATED)

The company announced that following the results of the Company's 2024 Annual Meeting, three new directors were elected to the Board of Directors by its stockholders: John A. Moore, General Victor E. Renuart Jr. and Robert D. Straus.

TPCS

TechPrecision Board Appoints Victor Renuart To Serve As Chair And Robert Straus As Vice-chair

Guidance

CRKN

Crown Electrokinetics CEO Highlights 2024 Achievements And 2025 Goals; Reports $20M Revenue For 2024, Projects Profitability By H1 2025; Appeals NASDAQ Delisting With Reverse Stock Split Proposal Ahead Of Jan. 14 Vote

The company emphasized that its decision to voluntarily close the trial is not the result of any new safety finding.

VIRX

Viracta Therapeutics Plans To Close Its Ongoing Pivotal Phase 2 Clinical Trial Of Nana-val In Relapsed/Refractory EBV + Lymphomas

Viracta Therapeutics Board Initiates Process To Explore Broad Range Of Strategic Alternatives

PLBY

PLBY Group Enters Retention Agreement With Each Of Its Named Executive Officers: Ben Kohn, CEO And President; Marc Crossman, CFO And COO; And Chris Riley, General Counsel And Secretary - Filing

Federally funded&nbsp;survey data&nbsp;provided by the University of Michigan indicates&nbsp;that teen marijuana use has declined significantly over the past decade and is now at historic lows.
Consistent with data previously reported by the <a href="https://norml.org/blog/2024/08/07/cdc-data-highlights-sustained-decline-in-youth-marijuana-use/">Centers for Disease Control and Prevention</a> and the <a href="https://norml.org/blog/2024/07/31/government-survey-data-shows-nearly-20-percent-decline-in-teen-marijuana-use-over-past-decade/">National Survey on Drug Use and Health</a>, the University of Michigan's annual Monitoring the Future report finds that cannabis use by young people is at a 30-year low. The federally funded Monitoring the Future survey has been operating since 1975.
This year's&nbsp;<a href="https://monitoringthefuture.org/data/index.html" target="_blank" rel="noreferrer noopener">findings</a> are based on responses from about 24,000 students in grades 8, 10 and 12 in schools across the U.S. The survey is "one of the best, if not the best" source of national data for substance use by teens, said Noah Kreski, a Columbia University researcher who has studied teen drug use, <a href="https://apnews.com/article/teen-drug-use-b5e877b4c7eecb5354c3b8214e7d8692">noted</a> the AP.
In a Dec. 17 <a href="https://nida.nih.gov/news-events/news-releases/2024/12/reported-use-of-most-drugs-among-adolescents-remained-low-in-2024">press release</a> issued by the National Institutes of Health on the same day of the report, <a href="https://www.benzinga.com/topic/nora-volkow">Nora Volkow</a>, M.D., director of NIH's National Institute on Drug Abuse described the overall decline in substance use by young people as "unprecedented."
Read Also: <a href="https://www.benzinga.com/24/12/42690082/trump-is-first-republican-president-with-a-pathway-to-cannabis-reform-says-former-adviser">Trump Is First &#8216;Republican President&#8217; With A Pathway To Cannabis Reform, Says Former Adviser</a>
"This trend in the reduction of substance use among teenagers is unprecedented," Volkow said. "We must continue to investigate factors that have contributed to this lowered risk of substance use to tailor interventions to support the continuation of this trend."&nbsp;
Over the past 10 years, during which time 24 states legalized adult-use marijuana sales, the percentage of 8th graders, 10th graders and 12 graders who reported having ever consumed cannabis declined 32%, 37% and 23%, respectively, according to the study.
"Sensational claims that adult-use legalization laws are linked with greater marijuana use by teens are simply not backed by reliable data," said <a href="https://www.benzinga.com/topic/paul-armentano">Paul Armentano</a>, deputy director  of the National Organization for the Reform of Marijuana Laws. "These findings ought to reassure lawmakers that cannabis access can be legally regulated in a manner that is safe, effective, and that does not inadvertently impact young people's habits."
Now Read:
<ul>
<li><a href="https://www.benzinga.com/markets/cannabis/24/12/42597912/pesticides-in-pot-the-overlooked-dangers-of-californias-legal-weed">Pesticides In Pot: Overlooked Dangers Of California&#8217;s Legal Weed</a></li>
</ul>
Image created using artificial intelligence via Midjourney.

Cannabis

Government

Cannabis Use Among Teens Plummets To 30-Year Low, Study Finds

The company announced the sale of a portion of its available-for-sale investment securities portfolio as part of a strategic balance sheet repositioning.
Additionally, the Bank maintains liquidity metrics, including holding over $35 million in cash, cash equivalents, and Treasury securities. Additionally, the Bank has an unused secured line of credit of over $250 million with the Federal Home Loan Bank of New York.
&nbsp;

RBKB

Rhinebeck Bancorp Says Remained 'Well Capitalized' Following Restructuring; Says Restructuring Decreased Average Life Of The Securities Portfolio And Is Expected To Improve Earnings Stream Beginning In Q1'25

IMKTA

Ingles Markets Announced That It Received A Notice From Nasdaq Stating The Company Is No Longer In Compliance With Nasdaq Listing Rule 5250(c)

Bank Of America Reveals Full Redemption Of Its Series MM Preferred Stock And Related Depositary Shares

WIIM

AREN

The Arena Group Holdings shares are trading higher after the company's compliance plan was accepted by the NYSE American.

Offerings

Orange County Bancorp Announced A Two-For-One Forward Stock Split

OMEX

Odyssey Marine Exploration shares are trading higher following the purchase of 250,000 shares by a company director.

Insider Trades

Odyssey Marine Exploration Director Mark B Justh Discloses Purchase Of 250,000 Shares

08:09 EDT Direct Digital (DRCT) files to sell 2.93M shares of Class A common stock for holders Published first on TheFly – the ultimate source for ...

Direct Digital files to sell 2.93M shares of Class A common stock for holders

Direct Digital Holdings reports Q3 results

Companies in the Communication Services sector have received a lot of coverage today as analysts weigh in on Sphere Entertainment (SPHR – Research ...

Analysts' Opinions Are Mixed on These Communication Services Stocks: Sphere Entertainment (SPHR), Spotify Technology SA (SPOT) and Direct Digital Holdings (DRCT)

Analyst Darren Aftahi of Roth MKM maintained a Buy rating on Direct Digital Holdings (DRCT – Research Report), with a price target of $2.50. Darren...

Buy Rating for Direct Digital Holdings Amidst Challenges with Long-term Growth Potential

Direct Digital Holdings, Inc. (DRCT) Q3 2024 Earnings Call Transcript

Roth MKM lowered the firm's price target on Direct Digital (DRCT) to $2.50 from $7.50 and keeps a Buy rating on the shares after its Q3 results. Th...

Direct Digital price target lowered to $2.50 from $7.50 at Roth MKM

The latest announcement is out from Direct Digital Holdings ( ($DRCT) ). Direct Digital Holdings, Inc. sold 220,000 shares of its Class A Common St...

Direct Digital Holdings Sells Shares and Rescinds Equity

Direct Digital Holdings spikes on high-volume move

09:47 EST Direct Digital (DRCT) Holdings Inc trading resumes Published first on TheFly – the ultimate source for real-time, market-moving breaking ...

Direct Digital Holdings Inc trading resumes

09:37 EST Direct Digital (DRCT) Holdings Inc trading halted, volatility trading pause Published first on TheFly – the ultimate source for real-time...

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Direct Digital Holdings

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