Bulls vs Bears
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Market sentiment signals for Booking Holdings (BKNG): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
35 analysts
Options Flow (P/C)
0.80
More calls — Bullish
Avg Consensus PT
$231
+48.1%
Highest Price Target
$274
+75.5%
Lowest Price Target
$170
+8.9%
Short Interest
2.9%
Rising — Bearish
Insider Activity (30d)
Net Seller
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Oct 22, 2026 | BTIG | Jake Fuller— | +60.1% | $250 → $250 | Maintained | Buy |
| Oct 12, 2026 | Cantor Fitzgerald | Deepak Mathivanan— | +8.9% | $220 → $170 | Maintained | Neutral |