Bulls vs Bears
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Market sentiment signals for Bread Financial Holdings (BFH): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
24 analysts
Options Flow (P/C)
8.71
More puts — Bearish
Avg Consensus PT
$88
-18.7%
Highest Price Target
$132
+22.6%
Lowest Price Target
$33
-69.3%
Short Interest
9.4%
Declining — Bullish
Insider Activity (30d)
Net Seller
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Aug 25, 2026 | Wolfe Research | Darrin Peller— | +20.8% | $130 | Upgrade | Peer Perform→Outperform |
| Aug 3, 2026 | UBS | Nicholas Holowko— | +18.0% | $120 → $127 | Maintained | Buy |