Bread Financial Holdings Market Sentiment

Bread Financial Holdings Inc

BFHNYSE

Trade with Public

$99.19

-3.50-3.41%

al cierre: Sep 22, 5:00 PM EST

$99.19

-3.50-3.41%

Premercado: 4:51 AM EST

Panorámica general Noticias Previsión de beneficios Eventos Precios objetivo FinanzasSentimientoPropiedad Dividendos Comparar Opciones

Bread Financial Holdings Market Sentiment

Market sentiment signals for Bread Financial Holdings (BFH): analyst consensus, short interest, options flow and insider activity.

Key Signals

Analyst Consensus▲ Buy

Short Interest▼ 10.6% short float

Options Flow— N/A

Insider Activity▲ Net Buyer (30d)

Analyst Consensus

Buy

24 analysts

Options Flow (P/C)

—

Avg Consensus PT

$91

-8.7%

Highest Price Target

$132

+33.1%

BTIG

Lowest Price Target

$33

-66.7%

BMO Capital

Short Interest

10.6%

Rising — Bearish

Insider Activity (30d)

Net Buyer

Short Interest — % of Float

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Sep 11, 2026	Wells Fargo	Donald Fandetti—	+15.9%	$115	Initiate	Equal-Weight
Aug 25, 2026	Wolfe Research	Darrin Peller—	+31.1%	$130	Upgrade	Peer Perform→Outperform
Aug 3, 2026	UBS	Nicholas Holowko—	+28.0%	$120 → $127	Maintained	Buy
Jul 28, 2026	Evercore ISI Group	John Pancari—	+21.0%	$116 → $120	Maintained	Outperform
Jul 24, 2026	TD Cowen	Moshe Orenbuch—	+14.9%	$103 → $114	Maintained	Hold
Jul 24, 2026	RBC Capital	Jon G. Arfstrom —	+15.9%	$115 → $115	Maintained	Sector Perform
Jul 24, 2026	Barclays	Terry Ma—	+9.9%	$104 → $109	Maintained	Equal-Weight
Jul 20, 2026	Morgan Stanley	Jeffrey Adelson—	+2.8%	$98 → $102	Maintained	Equal-Weight
Jul 7, 2026	TD Cowen	Moshe Orenbuch—	+3.8%	$95 → $103	Maintained	Hold
Jul 7, 2026	UBS	Nicholas Holowko—	+21.0%	$94 → $120	Maintained	Buy
Jul 7, 2026	Goldman Sachs	Ryan Nash—	+8.9%	$94 → $108	Maintained	Neutral
Jul 7, 2026	Barclays	Terry Ma—	+4.8%	$70 → $104	Upgrade	Underweight→Equal-Weight
Jul 6, 2026	Evercore ISI Group	John Pancari—	+16.9%	$99 → $116	Maintained	Outperform
Jun 30, 2026	BTIG	Vincent Caintic—	+33.1%	$105 → $132	Maintained	Buy
Jun 11, 2026	RBC Capital	Jon G. Arfstrom —	+15.9%	$105 → $115	Maintained	Sector Perform
May 22, 2026	Loop Capital	Dominick Gabriele—	+4.8%	$104	Initiate	Buy
Apr 29, 2026	Evercore ISI Group	John Pancari—	-0.2%	$87 → $99	Maintained	Outperform
Apr 24, 2026	Barclays	Terry Ma—	-29.4%	$67 → $70	Maintained	Underweight
Apr 24, 2026	TD Cowen	Moshe Orenbuch—	-4.2%	$80 → $95	Maintained	Hold
Apr 24, 2026	Keefe, Bruyette & Woods	Sanjay Sakhrani—	+15.9%	$100 → $115	Maintained	Outperform
Apr 23, 2026	BTIG	Vincent Caintic—	+5.9%	$98 → $105	Maintained	Buy
Apr 16, 2026	Morgan Stanley	Jeffrey Adelson—	-8.3%	$91	Upgrade	Underweight→Equal-Weight
Apr 6, 2026	Evercore ISI Group	John Pancari—	-12.3%	$90 → $87	Maintained	Outperform
Apr 6, 2026	Barclays	Terry Ma—	-32.5%	$64 → $67	Maintained	Underweight
Jan 30, 2026	TD Cowen	Moshe Orenbuch—	-11.3%	$85 → $88	Maintained	Hold