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adidas

Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 1,900 owned retail stores, 15,000 mono-branded franchise stores, 150,000 wholesale doors, and owned e-commerce that is available in 67 countries. The company was founded in 1949 in Germany.

adidas AG

Even though Kanye West and Kim Kardashian's relationship is a thing of the past, West&#8217;s investments in stocks for his ex-wife continue to thrive, significantly boosting her financial portfolio.
What Happened: Despite their high-profile divorce, West&#8217;s financial decisions continue to influence Kardashian&#8217;s wealth. According <a href="https://www.forbes.com/profile/kim-kardashian/">to</a> Forbes, her net worth currently stands at $1.7 billion.
Kanye made strategic stock investments on Kardashian's behalf before their separation, many of which have seen impressive returns.&nbsp;
In 2017, Kardashian revealed that her husband, West, gave her an extraordinary Christmas gift: stock worth hundreds of thousands of dollars in major companies like Walt Disney Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>), Netflix Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>), Apple Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>), Amazon.com, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) and Adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>).
See Also: <a href="https://www.benzinga.com/markets/cryptocurrency/25/02/43879013/after-im-a-nazi-rant-on-x-kanye-west-is-reportedly-considering-a-token-after-all">After &#8216;I&#8217;m A Nazi&#8217; Rant On X, Kanye West Is Reportedly Considering A Token After All</a>
If an investor had mirrored West's gift to Kardashian by investing $1,000 in each of these companies, here's how that portfolio would have performed:
<figure class="wp-block-table is-style-stripes"> 
<table class="has-fixed-layout">
<thead>
<tr>
<th>Company</th>
<th class="has-text-align-center" data-align="center">Stock Price (Christmas 2017)</th>
<th class="has-text-align-center" data-align="center">Stock Price (Now)</th>
<th class="has-text-align-center" data-align="center">$1,000 Investment Value Today</th>
<th class="has-text-align-center" data-align="center">Percentage Gain</th>
</tr>
</thead>
<tbody>
<tr>
<td>Disney (DIS)</td>
<td class="has-text-align-center" data-align="center">$104.39</td>
<td class="has-text-align-center" data-align="center">$112.53</td>
<td class="has-text-align-center" data-align="center">$1,077.97</td>
<td class="has-text-align-center" data-align="center">+7.80%</td>
</tr>
<tr>
<td>Netflix (NFLX)</td>
<td class="has-text-align-center" data-align="center">$189.94</td>
<td class="has-text-align-center" data-align="center">$1,250.52</td>
<td class="has-text-align-center" data-align="center">$6,583.76</td>
<td class="has-text-align-center" data-align="center">+558.38%</td>
</tr>
<tr>
<td>Apple (AAPL)</td>
<td class="has-text-align-center" data-align="center">$41.07</td>
<td class="has-text-align-center" data-align="center">$200.63</td>
<td class="has-text-align-center" data-align="center">$4,885.07</td>
<td class="has-text-align-center" data-align="center">+388.51%</td>
</tr>
<tr>
<td>Amazon (AMZN)</td>
<td class="has-text-align-center" data-align="center">$58.42</td>
<td class="has-text-align-center" data-align="center">$207.91</td>
<td class="has-text-align-center" data-align="center">$3,558.88</td>
<td class="has-text-align-center" data-align="center">+255.89%</td>
</tr>
<tr>
<td>Adidas (ADDYY)</td>
<td class="has-text-align-center" data-align="center">$94.26</td>
<td class="has-text-align-center" data-align="center">$120.46</td>
<td class="has-text-align-center" data-align="center">$1,277.95</td>
<td class="has-text-align-center" data-align="center">+27.80%</td>
</tr>
</tbody>
</table>
<figcaption class="wp-element-caption">Note: Stock prices from 2017 are adjusted to reflect splits and dividends.</figcaption></figure>
Over the past five years, Disney shares have declined by 9.85%, while Netflix has surged 198.03%. Apple shares have risen 142.07%, Amazon is up 67.47% and Adidas has fallen by 19.25%, according to <a href="https://pro.benzinga.com/dashboard">data from Benzinga Pro</a>.
Why It's Important: Kardashian is a television personality, entrepreneur and social media icon who first gained widespread recognition in 2007 through the E! reality series "Keeping Up with the Kardashians," which chronicled the lives of the Kardashian-Jenner family.
Beyond television, she has built a successful business empire with ventures like KKW Beauty, KKW Fragrance and <a href="https://www.benzinga.com/25/02/43789704/kim-kardashians-skims-joins-forces-with-nike-to-redefine-fitness-fashion-stock-gains">the shapewear brand</a> SKIMS.
West, on the other hand, is an American rapper, producer, entrepreneur and fashion designer. In October 2021, he legally changed his name to Ye, citing its spiritual significance.
Widely regarded as one of the most influential musicians of his generation, Ye has sold over 135 million records globally, <a href="https://people.com/tag/kanye-west/">according</a> to People.
Ye is known for his bold public statements and widely publicized personal life. In the fashion world, he founded the Yeezy brand.
Read Next:
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/general/entertainment/25/02/43682489/scarlett-johansson-calls-for-urgent-ai-regulation-after-fake-kanye-west-video-spreads-government-paralyzed">Scarlett Johansson Calls For Urgent AI Regulation After Fake Kanye West Video Spreads: &#8216;Government Paralyzed&#8217;</a></li>
</ul>
Photo Courtesy: Tinseltown on Shutterstock.com
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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Markets

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AAPL

ADDYY

AMZN

NFLX

Kanye West Once Gifted Kim Kardashian Stocks In Apple, Netflix, Amazon And Disney — And His Financial Foresight Continues To Benefit Her Wealth

President Donald Trump&#8217;s threat to impose a sweeping 50% tariff on all European Union imports starting June 1 sparked a broad selloff across European markets Friday, triggering fears of a transatlantic trade war just as global <a href="https://www.benzinga.com/topic/tariffs">growth faces renewed pressure.</a>
In a post on Truth Social, Trump said the EU&#8217;s "powerful Trade Barriers, VAT Taxes, ridiculous Corporate Penalties, Non-Monetary Trade Barriers, Monetary Manipulations, unfair and unjustified lawsuits against American Companies" were to blame for an annual trade deficit exceeding $250 billion, which he called "totally unacceptable."
The proposed tariff would exempt goods manufactured in the United States, potentially creating sharp distortions for EU-based exporters and global supply chains.
<h3 class="wp-block-heading">European Benchmarks Tumble</h3>
The fallout was immediate in markets. The Euro STOXX 50 index – as closely tracked by the iShares MSCI Eurozone ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EZU#NYSE">EZU</a>) – dropped 3%, Italy's FTSE MIB sank 2.9%, France's CAC 40 lost 2.6% and Spain's IBEX 35 fell 2.2%. 
Germany's DAX, as tracked by the iShares MSCI Germany Index Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EWG#NYSE">EWG</a>), which is home to many export-heavy firms, slid 2.3%.
Financial stocks bore the brunt of the decline, with Deutsche Bank AG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DB#NYSE">DB</a>) falling 6.1%, Société Générale SA (OTCPK: SCGLY) down 5.3% and Banco Bilbao Vizcaya Argentaria SA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBVA#NYSE">BBVA</a>) sliding 5%.
 Industrial and luxury exporters also came under heavy pressure, including Bayerische Motoren Werke AG (OTCPK: BMWYY), or BMW (−4.5%), UniCredit SpA (OTCPK: UNCRY) (−4.5%) and EssilorLuxottica SA (OTCPK: ESLOY) (−4.2%).
<h3 class="wp-block-heading">Export Exposure To US Trade Is Key</h3>
The tariff threat has placed a spotlight on European companies heavily reliant on U.S. revenues.
In Germany, Adidas AG (OTCPK: ADDYY) derives roughly a third of its revenue from the United States, while SAP SE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAP#NYSE">SAP</a>) generates about 40% of its turnover from North America. 
Chipmaker Infineon Technologies AG (OTCPK: IFNNY) is also significantly exposed due to its automotive and electronics customers.
French luxury and tech firms are equally at risk. LVMH Moët Hennessy Louis Vuitton SE (OTCPK: LVMUY) earns close to 25% of its revenue in the U.S., while Dassault Systèmes SE (OTCPK: DASTY) has a strong footprint in North American enterprise software. Hermès International SA (OTCPK: HESAY) pulls about 20-25% of its sales from the American market.
Italian brands like Ferrari NV (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RACE#NYSE">RACE</a>), with over 30% of sales from the U.S., and EssilorLuxottica SA (OTCPK: ESLOY), which owns Oakley and Ray-Ban, are also vulnerable. 
In the Netherlands, tech heavyweight ASML Holding NV (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ASML#NASDAQ">ASML</a>) earns about 20-25% of revenue from the U.S., and Koninklijke Philips NV (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PHG#NYSE">PHG</a>) maintains a major healthcare business across North America.
<h3 class="wp-block-heading">EU Retaliation Risk Grows For US Stocks</h3>
For U.S. corporations with heavy exposure to Europe—particularly in tech, autos, agriculture and aviation—the economic consequences could be significant if the European Union responds in kind.
The 2018 EU countermeasures to Trump&#8217;s steel tariffs included duties on motorcycles, bourbon and orange juice—strategic hits on U.S. swing-state exports.
EU officials may also revisit tech taxation disputes, where U.S. firms like Apple Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>), Alphabet Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) and Microsoft Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>) are already under regulatory scrutiny.
Read Next:
<ul class="wp-block-list">
<li><a href="https://www.benzinga.com/25/05/45584696/trump-threatens-tim-cook-to-manufacture-iphones-in-the-us-or-face-at-least-25-tariffs">Trump Threatens Tim Cook To Manufacture iPhones In US Or Face &#8216;At Least 25%&#8217; Tariffs: AAPL Stock Slides Over 3% In Premarket </a></li>
</ul>
Photo Courtesy: Joshua Sukoff On Shutterstock.com

Analyst Color

Macro Economic Events

Sector ETFs

Eurozone

Econ #s

Economics

Analyst Ratings

ETFs

ASML

BBVA

BMWYY

DASTY

ESLOY

GOOGL

HESAY

IFNNY

LVMUY

MSFT

RACE

SCGLY

UNCRY

Trump Tariff Threat Hits Europe: Stocks Sink As 50% Duties Loom

An official report on May 12, 2025 reveals Representative Bruce Westerman's recent sale of Apple (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) stock, valued between $137,095 and $1,530,000. The transaction took place on May 12, 2025, as per the May filing.
At this time, Apple shares are trading up 0.22% at $211.25.
<h3>Representative's Recent Trading Activity</h3>
Over the past three years, Bruce Westerman executed 213 trades totaling over $325 thousand. The largest of these trades were in Alphabet and Amazon.com stock. Some of the key transactions the Rep. has executed recently include: 
<ul>
<li>Apple (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>): $15,001 - $50,000 Sale</li>
<li>Abbott Laboratories (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ABT#NYSE">ABT</a>): $1,001 - $15,000 Sale</li>
<li>adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>): $1,001 - $15,000 Sale</li>
</ul>
Here is a list of Bruce Westerman's most recent trades:
<table>
<thead>
<tr>
<th>Company</th>
<th>Ticker</th>
<th>Stock Type</th>
<th>Amount</th>
<th>Transaction Type</th>
<th>Transaction Date</th>
</tr>
</thead>
<tbody>
<tr>
<td>Abbott Laboratories</td>
<td>ABT</td>
<td>STOCK</td>
<td>$1,001 - $15,000</td>
<td>S</td>
<td>2025-04-21</td>
</tr>
<tr>
<td>adidas</td>
<td>ADDYY</td>
<td>STOCK</td>
<td>$1,001 - $15,000</td>
<td>S</td>
<td>2025-04-21</td>
</tr>
<tr>
<td>Adobe</td>
<td>ADBE</td>
<td>STOCK</td>
<td>$1,001 - $15,000</td>
<td>S</td>
<td>2025-04-21</td>
</tr>
<tr>
<td>Alphabet</td>
<td>GOOGL</td>
<td>STOCK</td>
<td>$1,001 - $15,000</td>
<td>S</td>
<td>2025-04-21</td>
</tr>
<tr>
<td>Amazon.com</td>
<td>AMZN</td>
<td>STOCK</td>
<td>$1,001 - $15,000</td>
<td>S</td>
<td>2025-04-21</td>
</tr>
</tbody>
</table>
Want to keep up with Bruce Westerman and other congressional members' stock activities? Check out our <a href="https://www.benzinga.com/gov-trades/members/bruce-westerman">government trades tool</a> for real-time updates!
<h3>Why Congressional Transactions Matter</h3>
A congressional transaction is when any representative or senator either buys or sells an individual stock.
Anyone working in Congress must file a Periodic Transaction Report to inform the public of their recent transaction within 30 days of being notified of the transaction and within 45 days of the transaction date.
In April 2012, Former President Barack Obama signed the STOCK Act into law. The act prohibits members of Congress from using private information given to them by their position for personal gain such as buying or selling a stock. The act also expanded disclosure requirements for members of Congress by requiring them to file a monthly disclosure.
<h3>The Importance of Congressional Transactions</h3>
Congressional transactions shouldn't be the primary reason for an investing decision, but they can be an important factor for an investor to consider.
When a senator or representative makes a new purchase, it could be an indication they expect the stock to rise.
A sale, on the other hand, can be made for a variety of reasons, and may not necessarily mean the seller thinks the stock will go down.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

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Recent Filing Shows That Rep. Bruce Westerman Sold Over $137K Worth of Apple Stock

Leading American footwear companies, Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), Adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>), Skechers USA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SKX#NYSE">SKX</a>), and others have approached President Donald Trump, seeking an exemption from tariffs, citing the risk of a potential industry collapse.
What Happened: The Footwear Distributors and Retailers of America trade association dispatched a letter dated April 29 to the White House, pleading for relief from Trump&#8217;s reciprocal tariffs. The letter, endorsed by 76 footwear companies, expressed that the tariffs present an &#8220;existential threat&#8221; to the industry, as per a <a href="https://www.cnbc.com/2025/05/02/nike-adidas-footwear-giants-ask-trump-for-tariff-exemption.html">CNBC report</a> on Friday.
The letter emphasized that businesses manufacturing affordable footwear for lower and middle-income families are incapable of absorbing high tariff rates or transferring&nbsp;these costs. Without swift support, many companies could be forced to shut down.
Trump&#8217;s tariffs, announced on April 2, imposed duties on several key countries for footwear sourcing, such as China, Vietnam, and Cambodia. The tariffs are scheduled to restart in early July.
The footwear association cautioned that the tariffs would not fulfill Trump&#8217;s promise of returning manufacturing to the U.S., as they eliminate the stability businesses need for investment in sourcing changes.
"This is an emergency that requires immediate action and attention,&#8221; stated the Association. &#8220;The American footwear industry does not have months to adjust business models and supply chains while absorbing this unprecedented and unforeseen tariff regime,&#8221; it added.
SEE ALSO: <a href="https://benzinga.com/news/25/05/45186124/peter-lynchs-market-observation-far-more-money-has-been-lost-by-investors-preparing-for-corrections-than-has" target="_blank" rel="noreferrer noopener">Peter Lynch&#8217;s Market Observation: &#8216;Far More Money Has Been Lost By Investors Preparing For Corrections, Than Has Been Lost In Corrections Themselves&#8217;</a>
Why It Matters: Earlier in April,&nbsp;Nike&#8217;s shares <a href="https://www.benzinga.com/news/global/25/04/44741043/nike-stock-tumbles-as-us-china-trade-war-intensifies-what-you-need-to-know">plummeted&nbsp;</a>by about 25% as the escalating trade war between the United States and China threatened the company&#8217;s supply chain. Nike imports a majority of its products from China, Vietnam, and Indonesia.
In April, Economist Peter Schiff <a href="https://www.benzinga.com/markets/equities/25/04/44640220/peter-schiff-says-nike-wont-build-factories-in-us-they-will-sell-to-countries-like-china-a-much-better-strategy-amid-trump-tariffs">cautioned </a>that Nike Inc. is unlikely to move its production to the U.S. despite new tariffs, forecasting increased prices and a decline in domestic sales for the footwear company.
Schiff wrote on X, "Nike won't build factories in the U.S. to make sneakers. That would add more cost than the 40% tariffs&#8230;The result will be fewer sneakers sold in the U.S. at much higher prices."
Additionally, Skechers <a href="https://www.benzinga.com/news/earnings/25/04/44996051/skechers-stock-falls-on-q1-revenue-miss-details">reported a revenue</a> <a href="https://www.benzinga.com/news/earnings/25/04/44996051/skechers-stock-falls-on-q1-revenue-miss-details">miss</a> in the first quarter, further indicating the strain on the footwear industry. The tariffs, if not lifted, could exacerbate these challenges for the industry. Even Adidas cautioned that tariffs would result in increased costs for American consumers.
Nike stock has climbed 5.36% over the past month, while that of Adidas surged 14.81% during the same period. 
Read More:
<ul>
<li><a href="https://benzinga.com/news/global/25/05/45188171/china-pushes-for-special-envoys-as-direct-deal-with-trump-deemed-risky-plans-fentanyl-concessions-as-" target="_blank" rel="noreferrer noopener">China Pushes For Special Envoys As Direct Deal With Trump Deemed &#8216;Risky&#8217;, Plans Fentanyl Concessions As Negotiating Leverage: Report</a></li>
</ul>
Image via Shutterstock
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Footwear Titans Nike, Adidas Call Tariffs An 'Existential Threat', Appeal To Trump For Relief: 'This Is An Emergency'

<a href="https://www.bloomberg.com/news/articles/2025-05-02/nike-adidas-call-on-trump-to-exempt-footwear-from-tariffs">https://www.bloomberg.com/news/articles/2025-05-02/nike-adidas-call-on-trump-to-exempt-footwear-from-tariffs</a>

'Nike, Adidas Call on Trump to Exempt Footwear From Tariffs'- Bloomberg

adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>) reported quarterly earnings of $1.28 per share which beat the analyst consensus estimate of $1.13 by 13.27 percent. This is a 146.15 percent increase over earnings of $0.52 per share from the same period last year. The company reported quarterly sales of $6.47 billion which missed the analyst consensus estimate of $6.59 billion by 1.81 percent. This is a 9.16 percent increase over sales of $5.93 billion the same period last year.

Earnings

Earnings Beats

Earnings Misses

adidas Q1 EPS $1.28 Beats $1.13 Estimate, Sales $6.47B Miss $6.59B Estimate

<a href="https://www.eqs-news.com/news/ad-hoc/adidas-brand-momentum-drives-better-than-expected-first-quarter-results/8f559605-128a-432b-a5bb-465d7ee7f9a5_en" title="https://www.eqs-news.com/news/ad-hoc/adidas-brand-momentum-drives-better-than-expected-first-quarter-results/8f559605-128a-432b-a5bb-465d7ee7f9a5_en">https://www.eqs-news.com/news/ad-hoc/adidas-brand-momentum-drives-better-than-expected-first-quarter-results/8f559605-128a-432b-a5bb-465d7ee7f9a5_en</a>

Adidas Q1 Operating Profit €610 Million; Q1 Sales €6.153 Billion; Company's Results For Q1 Of 2025 Do Not Include Any Yeezy Contribution; Operating Profit Improved To €610 Million

Adidas AG (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>) has <a href="https://www.adidas-group.com/en/media/press-releases/adidas-reports-strong-results-for-2024-and-expects-top-and-bottom-line-momentum-to-continue-in-2025">reported fourth-quarter FY24</a>, currency-neutral revenues growth of 19%.
In euro terms, the sportswear and sneaker company saw a 24% increase in revenue. It reached 5.97 billion euros ($6.38 billion) — up from 4.81 billion euro in the same quarter in 2023.
Robust performances in both footwear and apparel categories boosted sales. A final push from the sale of Yeezy inventory generated an additional €50 million in revenue.
Adidas posted a 26% increase in footwear sales, driven by demand for high-performance products like Originals, Football, and Basketball models. 
Apparel sales rose 11%, with gains across various sports and lifestyle categories, including Football and Running. 
The Lifestyle segment saw a significant uptick, particularly driven by new releases such as the Climacool 3D-printed shoe and partnerships with high-profile collaborators like Stella McCartney and Bape. 
Sales were up across all global markets, with double-digit growth recorded in North America (+15%), Greater China (+16%), and Emerging Markets (+21%). 
Also Read: <a href="https://www.benzinga.com/news/contracts/25/03/44077705/why-is-gorilla-technology-stock-surging-today">Gorilla Technology Signs $1.8B Agreement For Thailand's Energy Transformation</a>
The company's wholesale segment also performed strongly, increasing by 25%, while direct-to-consumer (DTC) sales rose by 15%. E-commerce revenues showed a 10% increase, reflecting adidas's continued investment in its digital platforms.
Adidas achieved a gross margin of 49.8% in fourth-quarter, marking a 5.2% improvement from the previous year. The margin expansion was driven by lower product and freight costs, reduced discounting, and a favorable product mix. 
The company's operating profit for the quarter stood at €57 million, a turnaround from last year's loss of €377 million.
Adidas will also approve a dividend of 2 euro per share to shareholders on May 15.
&#8220;Of course there is a lot of macroeconomic uncertainty right now, but with products that we think are on trend and the attitude of being agile and more local, I cannot see why we should not be successful,&#8221; said CEO Bjørn Gulden
Outlook 2025: Looking ahead, Adidas expects currency-neutral sales to increase at a high-single-digit rate in 2025, with strong double-digit growth anticipated in markets like North America and Greater China.
The company also forecasts an increase in operating profit to between 1.7 billion euro and 1.8 billion euro.
The company does not expect any contributions from <a href="https://www.benzinga.com/news/earnings/24/04/38511886/adidas-puts-yeezy-history-behind-rides-fashion-high-with-samba-and-gazelle-shoes">Yeezy revenues or profits</a> in 2025, following the completion of the inventory sale in 2024.
Price Action: ADDYY shares closed lower by 1.39% at $127.63 on Tuesday.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/25/03/44115724/uber-and-waymo-introduce-self-driving-cars-in-austin-heres-how-it-works">Uber And Waymo Introduce Autonomous Rides In Austin: Here&#8217;s How It Works</a></li>
</ul>
Image: Shutterstock

Adidas Done With Yeezy Inventory, Q4 Revenue Jumps 19%

adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>) reported quarterly losses of $(0.14) per share which beat the analyst consensus estimate of $(0.33) by 57.58 percent. This is a 88.98 percent increase over losses of $(1.27) per share from the same period last year. The company reported quarterly sales of $6.37 billion which beat the analyst consensus estimate of $5.72 billion by 11.32 percent. This is a 22.90 percent increase over sales of $5.18 billion the same period last year.

adidas Q4 EPS $(0.14) Beats $(0.33) Estimate, Sales $6.37B Beat $5.72B Estimate

Nike, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) shares are trading higher on Tuesday. The company has announced the launch of NikeSKIMS, a new brand developed in collaboration with SKIMS, for <a target="_blank" href="https://www.benzinga.com//node/43784720" rel="noreferrer noopener">the global fitness and activewear industry.</a>
Skims is an American shapewear and clothing brand <a target="_blank" href="https://skims.com/en-in/pages/about" rel="noreferrer noopener">co-founded </a>by&nbsp;Kim Kardashian.
This partnership merges Nike&#8217;s innovation and athlete insights with SKIMS&#8217; focus on body inclusivity, particularly for activewear for women. The brand intends to deliver training apparel, footwear, and accessories designed to meet the needs of women athletes worldwide.
NikeSKIMS will debut its first collection this spring in the U.S. at select retail locations and online at nike.com/NikeSKIMS.
The brand will expand globally in 2026, reaching new markets and retail locations, including wholesale partners.
The product line will be available in extended sizing, ensuring that more women athletes can benefit from the brand&#8217;s offerings.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/02/43781179/joby-vs-archer-vs-blade-which-evtol-stock-is-ready-for-takeoff" rel="noreferrer noopener">Joby Vs. Archer Vs. Blade: Which eVTOL Stock Is Ready For Takeoff?</a>
&#8220;We&#8217;re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,&#8221; says Heidi O&#8217;Neill, President of Consumer, Product &amp; Brand, NIKE, Inc. &#8220;This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation.&#8221;
SKIMS CEO Jens Grede echoed the sentiment, noting that the partnership combines SKIMS&#8217; commitment to body confidence with Nike&#8217;s athletic excellence, creating a new standard in activewear.
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, NKE stock has lost over 27% in the past year. Investors can gain exposure to the stock via&nbsp;VanEck ETF Trust VanEck Morningstar Wide Moat Value ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/MVAL#BATS">MVAL</a>).
Price Action: NKE shares are trading higher by 4.07% to $76.02 at last check Tuesday. 
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Kim Kardashian's SKIMS Joins Forces With Nike For Fitness Fashion, Stock Gains

Super Bowl LIX aired on Sunday, Feb. 9, 2025 and the Philadelphia Eagles defeated the Kansas City Chiefs 40-22, ending the Chiefs' attempt to be the first three-peat <a href="https://www.benzinga.com/general/sports/25/02/43583513/eagles-fly-over-chiefs-40-22-as-super-bowl-lix-tests-potential-137-million-viewership-for-fox">Super Bowl winners.</a>
The game also featured dozens of commercials advertising products and showcasing new movies and television shows. They also featured many celebrity cameos.
What Happened: Super Bowl LIX commercials were <a href="https://www.benzinga.com/general/sports/25/02/43560232/super-bowl-lix-commercials-ai-celebs-muppets-warren-buffett-linked-brand-take-the-spotlight">priced between $7 million and $8 million</a> for a 30-second slot by Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>), which had the media rights to the game.
Fox was able to secure $8 million or more for some last-second advertising inventory ahead of Sunday's game.
This author tracked all the commercials, from the singing of the National Anthem to the final round of ads after the Eagles won the Super Bowl. View the 2024 and 2023 Super Bowl commercials <a href="https://www.benzinga.com/general/sports/24/02/37076429/super-bowl-commercials-2024-complete-list-of-super-bowl-lviii-ads-and-companies-behind-them">here </a>and <a href="https://www.benzinga.com/general/entertainment/23/02/30883140/super-bowl-commercials-2023-the-complete-list-of-super-bowl-lvii-ads-and-the-companies-behi">here</a>. 
The tweet below shows the Super Bowl LIX commercial tracking in real time during the big game.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Super Bowl LIX Commercial Thread. Feel free to retweet. After National Anthem: Misson: Impossible The Final Reckoning Trailer <a href="https://twitter.com/search?q=%24PARA&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$PARA</a> Sketches <a href="https://twitter.com/search?q=%24SKX&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$SKX</a> TurboTax <a href="https://twitter.com/search?q=%24INTU&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$INTU</a> NASCAR on Fox <a href="https://twitter.com/search?q=%24FOX&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$FOX</a> After Con Toss: Lilo &amp; Stitch Live Action Spot <a href="https://twitter.com/search?q=%24DIS&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$DIS</a> YouTubeTV <a href="https://twitter.com/search?q=%24GOOG&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$GOOG</a>
&mdash; Chris Katje (@chriskatje) <a href="https://twitter.com/chriskatje/status/1888740049883173010?ref_src=twsrc%5Etfw">February 10, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Here&#8217;s a list of the Super Bowl LIX commercials and the companies behind them.
After National Anthem:
<ul>
<li>"Mission: Impossible – The Final Reckoning" Trailer, Paramount (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PARA#NASDAQ">PARA</a>)(NASDA:PARAA)</li>
<li>Skechers (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SKX#NYSE">SKX</a>)</li>
<li>TurboTax, brand of Intuit Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/INTU#NASDAQ">INTU</a>)</li>
<li>NASCAR on Fox</li>
</ul>
After Coin Toss:
<ul>
<li>Lilo &amp; Stitch live action movie teaser for Disney (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>)</li>
<li>YouTube TV, brand of Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>)</li>
</ul>
After Kickoff, During First Quarter:
<ul>
<li>Dunkin'</li>
<li>"How to Train Your Dragon" live action movie trailer, Comcast (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>)</li>
<li>Pfizer Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PFE#NYSE">PFE</a>)</li>
<li>"Thunderbolts" trailer, Marvel film from Disney</li>
<li>MSC Cruises</li>
<li>Little Caesars</li>
<li>Fox News</li>
<li>T-Mobile (NASDA:TMUS) with Starlink</li>
<li>Homes.com, brand of CoStar Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CSGP#NASDAQ">CSGP</a>)</li>
<li>Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) with Ray-Ban</li>
<li>IndyCar racing on Fox</li>
<li>Doritos, brand of PepsiCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>)</li>
<li>Cirkul</li>
<li>Michelob Ultra, brand of Anheuser-Busch InBev (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>)</li>
</ul>
After End of First Quarter, During Second Quarter:
<ul>
<li>Disney+ and Hulu streaming platforms</li>
<li>Ritz, brand of Mondelez International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MDLZ#NASDAQ">MDLZ</a>)</li>
<li>Red Bull</li>
<li>Squarespace</li>
<li>"The Floor" on Fox</li>
<li>Local Ad</li>
<li>Mountain Dew Baja Blast, brand of PepsiCo</li>
<li>Instacart, brand of Maplebear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CART#NASDAQ">CART</a>)</li>
<li>Coors Light, brand of Molson Coors Beverage (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>)</li>
<li>Stand Up to Hate</li>
<li>FanDuel Kick of Destiny challenge, brand of Flutter Entertainment (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FLUT#NYSE">FLUT</a>)</li>
<li>"Extracted" on Fox</li>
<li>Uber Eats, brand of Uber Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>)</li>
<li>WeatherTech</li>
<li>TurboTax, brand of Intuit</li>
<li>NASCAR on Fox</li>
<li>Google Pixel phone with Gemini AI</li>
<li>UFL on Fox</li>
<li>Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>)</li>
<li>He Gets Us</li>
<li>Liquid Death</li>
<li>HexClad</li>
<li>Duracell, brand of Berkshire Hathaway (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)</li>
<li>OpenAI</li>
<li>CoffeeMate, brand of Nestle (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NSRGY#OTC">NSRGY</a>)</li>
<li>NFL youth organizations</li>
<li>Ram Truck, brand of Stellantis (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STLA#NYSE">STLA</a>)</li>
<li>Hellmann's, brand of Unilever (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>)</li>
<li>Pringles, brand of Kellanova (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/K#NYSE">K</a>)</li>
<li>Budweiser, brand of Anheuser-Busch InBev</li>
<li>Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>)</li>
<li>NYU Langone Health</li>
<li>Novartis Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NVS#NYSE">NVS</a>)</li>
</ul>
After End of Second Quarter, During Halftime, During Third Quarter:
<ul>
<li>IndyCar on Fox</li>
<li>MyFitnessPal</li>
<li>Yahoo!, brand of Apollo Global (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/APO#NYSE">APO</a>) and Verizon Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VZ#NYSE">VZ</a>)</li>
<li>Southwest Airlines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>)</li>
<li>Jewel-Osco, brand of Albertsons (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACI#NYSE">ACI</a>)</li>
<li>Bayer Aspirin</li>
<li>"The Masked Singer" on Fox</li>
<li>Fox Nation streaming platform</li>
<li>On Holding (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ONON#NYSE">ONON</a>)</li>
<li>Angel Soft, brand of Georgia-Pacific</li>
<li>Reese's Lava Cup, brand of The Hershey Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HSY#NYSE">HSY</a>)</li>
<li>NFL ad</li>
<li>Tubi streaming platform, brand of Fox</li>
<li>Fox shows</li>
<li>Local ad</li>
<li>Local ad</li>
<li>Salesforce Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>)</li>
<li>DoorDash Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DASH#NASDAQ">DASH</a>)</li>
<li>Meta Platforms</li>
<li>Stand Up to Hate</li>
<li>Nerds</li>
<li>Lay's, brand of PepsiCo</li>
<li>"M3gan 2.0" trailer, distributed by Comcast</li>
<li>Taco Bell, brand of Yum! Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUM#NYSE">YUM</a>)</li>
<li>Nerdwallet</li>
<li>Häagen-Dazs</li>
<li>Tubi</li>
<li>Fox Nation</li>
<li>Bud Light, brand of Anheuser-Busch InBev</li>
<li>Hims &amp; Hers Health Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HIMS#NYSE">HIMS</a>)</li>
<li>Poppi</li>
<li>TV shows on Fox</li>
</ul>
After End of Third Quarter, During Fourth Quarter:
<ul>
<li>Salesforce Inc</li>
<li>Ramp</li>
<li>Tullamore Dew whiskey</li>
<li>Toyota (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TM#NYSE">TM</a>)</li>
<li>Sandals Resorts</li>
<li>Local Ad</li>
<li>Jeep, brand of Stellantis</li>
<li>Tubi streaming platform</li>
<li>Fox News</li>
<li>Stella Artois, brand of Anheuser-Busch InBev</li>
<li>Dove, brand of Unilever</li>
<li>Booking.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>)</li>
<li>UFL on Fox</li>
<li>Bosch</li>
<li>Totino's Pizza Rolls, brand of General Mills (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIS#NYSE">GIS</a>)</li>
<li>GoDaddy (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GDDY#NYSE">GDDY</a>)</li>
<li>Fetch</li>
<li>TV shows on Fox</li>
</ul>
End of Game, Eagles win 40-22, Final Ad Spot After Game:
<ul>
<li>Progressive (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PGR#NYSE">PGR</a>)</li>
<li>Adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>)</li>
<li>Cirkul</li>
<li>Vrbo, brand of Expedia Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EXPE#NASDAQ">EXPE</a>)</li>
<li>Universal Resorts</li>
<li>Energy Transfer (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ET#NYSE">ET</a>)</li>
</ul>
The list includes all the Super Bowl LIX commercials that aired from the playing of the national anthem to the first ad break after the Eagles won.
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Winners and Losers: While everyone will have their own favorites and ads they wish they'd never seen, here's a look at some of the winners and losers.
USA Today asks consumers to <a href="https://admeter.usatoday.com/2025">vote </a>on their favorite Super Bowl commercials each year via the Ad Meter.
Here are the top 10 highest rated ads as of Monday morning:
<ol>
<li>Budweiser – "First Delivery"</li>
<li>Lay's – "The Little Farmer"</li>
<li>Michelob Ultra – "The ULTRA Hustle"</li>
<li>Stella Artois – "David and Dave</li>
<li>NFL – "Somebody"</li>
<li>NFL – "Flag 50"</li>
<li>Bud Light – "Big Men on Cul-De-Sac"</li>
<li>Uber Eats – "Century of Cravings"</li>
<li>Hellmann's – "When Sally Met Hellmann's"</li>
<li>Pfizer – "Knock Out"</li>
</ol>
Here are the 10 lowest rated ads as of Monday morning:
<ol>
<li>Tubi – "The Z Suite"</li>
<li>Fetch – "The Big Reward"</li>
<li>CoffeeMate – "Foam Diva"</li>
<li>Cirkul – "You Got Cirkul"</li>
<li>OpenAI – "ChatGPT: The Intelligence Age"</li>
<li>Squarespace – "A Tale As Old As Websites"</li>
<li>T-Mobile – "A New Era in Connectivity"</li>
<li>DoorDash – "DashPass Math"</li>
<li>Hims &amp; Hers – "Sick of the System"</li>
<li>GoDaddy – "Act Like You Know"</li>
</ol>
The list of winners shows that Anheuser-Busch InBev continues the tradition of unforgettable Super Bowl beer ads once again, taking four places on the top 10 list.
The list of losers shows that companies like CoffeeMate and Hims &amp; Hers, which had their first ever Super Bowl commercials may not have hit the mark with consumers watching.
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Photo: Shutterstock

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Super Bowl Commercials 2025: Complete List of Super Bowl LIX Ads And Companies Behind Them

German sportswear brand Adidas AG (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>) has released its <a target="_blank" href="https://www.adidas-group.com/en/media/press-releases/adidas-finishes-successful-year-with-better-than-expected-fourth-quarter-results" rel="noreferrer noopener">preliminary </a>results for the fourth quarter of 2024.
The company&#8217;s revenue increased by 19% in currency-neutral terms, with a 24% rise in euro terms, totaling 5.97 billion euros (~$6.24 billion). Excluding <a target="_blank" href="https://www.benzinga.com/news/earnings/24/04/38511886/adidas-puts-yeezy-history-behind-rides-fashion-high-with-samba-and-gazelle-shoes" rel="noreferrer noopener">Yeezy sales from both years</a>, currency-neutral growth was 18%.
Additionally, the company saw a notable improvement in its gross margin, which grew by 520 basis points to 49.8%, up from 44.6% in 2023.
Fourth-quarter operating profit reached 57 million euros, reversing the 377 million euros loss recorded in the same quarter last year.
Adidas also posted strong growth for the full year 2024. Its revenue climbed 12% on a currency-neutral basis, reaching 23.68 billion euros. When excluding Yeezy sales, the company saw a 13% increase in currency-neutral revenues.
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The gross margin for the year improved by 330 basis points, reaching 50.8%. Operating profit surged by over 1 billion euros, rising from 268 million euros in 2023 to 1.34 billion euros in 2024.
&#8220;We clearly see that consumers&#8217; and retailers&#8217; interest in our products is growing across both Lifestyle and Performance. Strong growth across all regions and divisions proves the good job our teams are doing across regions and functions,&#8221; said CEO Bjørn Gulden.
&#8220;We also feel good about the future, and we see potential to increase our market share in all markets. There is a lot of macroeconomic uncertainty right now, but we clearly have the goal to again grow double-digit with the adidas brand and use that growth to continue to improve our operating profit and make further progress towards our 10% margin target.&#8221;
Price Action: ADDYY shares closed higher by 6.59% at $132.22 on Tuesday.
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Image via Shutterstock.

Guidance

Adidas Sees Solid Gains In Q4, Looks To Expand Market Share

University of Colorado football star Travis Hunter took home the Heisman Trophy Saturday night, adding to his rare pathway to the NFL that included turning down Division I schools to play for Deion Sanders at <a href="https://www.benzinga.com/news/21/12/24631543/how-deion-sanders-and-the-nations-top-high-school-recruit-are-shaking-up-college-football">Football Championship Subdivision school Jackson State University.</a>
What Happened: With Hunter a Heisman Trophy winner and a rare two-way threat playing both cornerback and wide receiver, attention will now shift to how high he could get drafted in the 2025 NFL Draft and if he can break a<a href="https://www.benzinga.com/general/sports-betting/24/04/38501129/2024-nfl-draft-recap-quarterbacks-wide-receivers-detroit-set-records-who-will-win-rookie-o"> recent string of preference</a> to take quarterbacks first overall.
In the 2024 NFL Draft, six quarterbacks were selected in the first round setting records for the position. Among the draft picks were quarterbacks Caleb Williams and Jayden Daniels at first and second overall, who won the Heisman Trophy in 2022 and 2023, respectively.
Here are the most recent Heisman Trophy winners and their NFL Draft positions:
<ul>
<li>2023: Jayden Daniels, Quarterback, 2nd overall</li>
<li>2022: Caleb Williams, Quarterback, 1st overall</li>
<li>2021: Bryce Young, Quarterback, 1st overall</li>
<li>2020: DeVonta Smith, Wide receiver: 10th overall</li>
<li>2019: Joe Burrow, Quarterback, 1st overall</li>
<li>2018: Kyler Murray, Quarterback, 1st overall</li>
<li>2017: Baker Mayfield, Quarterback, 1st overall</li>
<li>2016: Lamar Jackson, Quarterback, 32nd overall</li>
<li>2015: Derrick Henry, Running back, 45th overall</li>
<li>2014: Marcus Mariota, Quarterback, 2nd overall</li>
<li>2013: Jameis Winston, Quarterback, 1st overall</li>
</ul>
The list shows the Heisman Trophy is often won by a quarterback with the position taking home the honors in nine of the past 11 years. In the past 11 years, six of the Heisman Trophy winners have gone first overall in a future NFL Draft.
No non-quarterback Heisman Trophy winner has gone first overall in the NFL Draft since running back Bo Jackson in 1985, according to the <a href="https://www.ncaa.com/news/football/article/2024-04-25/every-heisman-winner-be-selected-no-1-overall-nfl-draft">NCAA</a>. Of the 25 Heisman Trophy winners who have gone first overall, all have been listed as a quarterback, running back or tight end. 
Also keep in mind that the last time a wide receiver went first overall was 1996 and the last time a defensive back went first overall was 1956, with a preference for quarterbacks, defensive ends and offensive linemen in recent years.
Hunter as a wide receiver and cornerback would set some new firsts if he goes first overall. This could be why he's the current second favorite on sportsbook DraftKings Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DKNG#NASDAQ">DKNG</a>) to go first overall at odds of +350. Listed ahead of Hunter is his teammate, Colorado quarterback Shedeur Sanders at odds of -120.
Trailing the two Colorado teammates is Miami quarterback Cam Ward, who was also a Heisman Trophy finalist, at odds of +400. No other player has odds lower than +2500. This means these three are the high favorites of going first overall, but right now it could be anyone's game of who will go first overall and likely will depend on which team secures the first overall pick.
Read Also: <a href="https://www.benzinga.com/general/gaming/24/02/37292071/game-on-or-sellout-this-is-how-much-ea-sports-offers-college-football-players-for-their-likeness" target="_blank" rel="noreferrer noopener">Game On Or Sellout? This Is How Much EA Sports Offers College Football Players For Their Likeness</a>
What's Next: One of the big questions for whoever drafts Hunter will be which position they want him to play in the NFL or if he will play both. During this season, Hunter <a href="https://x.com/PFF_College/status/1866945539801223417">had </a>709 offensive snaps and 713 defensive snaps, averaging 118 per game, significantly higher than anyone else in NCAA Football Division I.
Fox Sports analyst Jay Glazer <a href="https://x.com/JayGlazer/status/1868731686932078974">said </a>Sunday that he polled 13 NFL coaches and GMs asking about Hunter, with 12 saying they would play the Heisman winner primarily at CB with some offensive packages. The lone person who said wide receiver said the elite ball skills made the position the one Hunter should play. The 12 who picked cornerback also acknowledged elite ball skills and said a shutdown cornerback is harder to find.
The 2025 NFL Draft will be held in Green Bay, Wisconsin, with the first round happening on April 24 with Walt Disney Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) airing coverage on ABC and ESPN.
Colorado takes on Brigham Young University in the Alamo Bowl on Dec. 28 at 7:30 p.m. in a game that will air on ABC. Hunter indicated Monday that he plans to play in the game. Some players leaving for college sit out bowl games. This would mean NFL scouts, coaches and general managers could get another look at the rare two-way star ahead of the NFL Draft.
Hunter going high in the NFL Draft and succeeding at the next level could be big for Adidas AG &#8211; ADR (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>), which <a href="https://news.adidas.com/american-football/adidas-welcomes-collegiate-superstar-travis-hunter-to-the-three-stripes--expanding-its-next-gen-athl/s/a02057f4-e796-426e-84c7-ac2ae40dfc66">signed </a>the NCAA star to its growing roster of NFL players.
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</ul>
Photo: Debby Wong via Shutterstock

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Travis Hunter Wins Heisman, Will He Be #1 Pick In 2025 NFL Draft? What Betting Odds, History Show

<a href="https://www.bloomberg.com/news/articles/2024-12-10/adidas-headquarters-raided-in-years-long-tax-investigation?srnd=homepage-europe" title="https://www.bloomberg.com/news/articles/2024-12-10/adidas-headquarters-raided-in-years-long-tax-investigation?srnd=homepage-europe">https://www.bloomberg.com/news/articles/2024-12-10/adidas-headquarters-raided-in-years-long-tax-investigation?srnd=homepage-europe</a>

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'Adidas Headquarters Raided In Years-Long Tax Investigation' - Bloomberg News

Needham analyst Tom Nikic initiated coverage on Foot Locker, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FL#NYSE">FL</a>) with a Buy rating and <a href="https://www.benzinga.com/quote/FL/analyst-ratings" target="_blank" rel="noreferrer noopener">a price forecast of $27</a>.
The analyst writes that Foot Locker is positioned for an earnings recovery in 2025, with improvements expected from a strengthened Nike, Inc partnership, growth in non-Nike brands, recent SG&amp;A investments, and the recovery of merchandise margins.
Despite a current lull post-back-to-school, the analyst expects trends to pick up after Thanksgiving and is encouraged by a recent consumer survey indicating strong holiday interest in sneakers.
Nikic notes that Foot Locker faced challenges due to Nike&#8217;s decision to reduce high-demand product supply but believes Nike&#8217;s shift to increase product allocations to Foot Locker starting in the fourth-quarter of 2024 will drive positive sales growth.
Also Read: <a target="_blank" href="https://www.benzinga.com/markets/cannabis/24/11/42144102/california-has-the-finest-weed-in-the-world-says-lab-expert-and-how-to-save-its-struggling-market" rel="noreferrer noopener">California Has The Finest Weed In The World, Says Lab Expert, And How To Save Its Struggling Market</a>
Additionally, Foot Locker is benefiting from expanding Hoka and On availability, along with strengthened relationships with brands like Adidas AG, New Balance, Crocs, Inc., and UGG.
The analyst explains that Foot Locker&#8217;s EBIT margin was significantly lower last year compared to pre-COVID levels and is only expected to see modest improvement in FY24 due to aggressive long-term growth investments.
However, as spending tapers off next year, Foot Locker is expected to leverage these investments to expand margins.
Additionally, with merchandise margins still over 300bps below pre-COVID levels, there is further opportunity for gross margin improvement, Nikic adds.
The analyst projects the company to report FY24 revenues of $8.164 billion and earnings per share of $1.61.
Price Action: FL stock is up 1.67% at $22.83 at last check Friday.
Photo by Sorbis via Shutterstock
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</ul>

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Initiation

CROX

Foot Locker To Gain From Strengthened Partnership With Nike: Analyst Forecasts Earnings Recovery Next Year

Meme cryptocurrency Dogecoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/doge/usd">DOGE</a>) is soaring in price and valuation, up more than 80% in the past week and <a href="https://www.benzinga.com/markets/cryptocurrency/24/11/41876486/dogecoin-explodes-for-86-weekly-gain-what-is-going-on">setting new 52-week highs.</a>
With the latest push in valuation, Dogecoin passed the valuation of some well-known global companies.
What Happened: Dogecoin was created in 2013 by Jackson Palmer and Billy Markus, <a href="https://www.benzinga.com/markets/cryptocurrency/23/11/36030223/if-you-invested-1-000-in-dogecoin-when-the-meme-coin-launched-heres-how-much-youd-have-now">meant as a joke</a> and as a satirical coin to mock Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>).
While <a href="https://www.benzinga.com/money/dogecoin-doge-price-prediction">Dogecoin </a>trails Bitcoin in value at $47.7 billion to $1.72 trillion based on current market capitalizations, the accomplishments of increasing that much in value are no laughing matter.
With its current market capitalization of $47.7 billion at the time of writing, Dogecoin would rank as the 428th largest company in the world, according to<a href="https://companiesmarketcap.com/page/5/"> companiesmarketcap.com.</a>
Here is a look at some well-known companies that are worth less than Dogecoin is Monday:
<ul>
<li>Occidental Petroleum (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/OXY#NYSE">OXY</a>): $47.6 billion</li>
<li>Volkwagen (OTC:<a class="ticker" href="https://www.benzinga.com/stock/VWAGY#OTC">VWAGY</a>): $46.3 billion</li>
<li>Nasdaq (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NDAQ#NASDAQ">NDAQ</a>): $45.7 billion</li>
<li>Keurig Dr Pepper (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KDP#NASDAQ">KDP</a>): $44.9 billion</li>
<li>Ford Motor Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>): $44.7 billion</li>
<li>Heineken (OTC:<a class="ticker" href="https://www.benzinga.com/stock/HEINY#OTC">HEINY</a>): $44.1 billion</li>
<li>Kroger (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KR#NYSE">KR</a>): $43.2 billion</li>
<li>Adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>): $42.5 billion</li>
<li>Honda Motor Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>): $42.5 billion</li>
<li>Delta Air Lines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DAL#NYSE">DAL</a>): $40.9 billion</li>
<li>Kraft Heinz Company (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KHC#NASDAQ">KHC</a>): $39.4 billion</li>
<li>Lululemon Athletica (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>): $39.1 billion</li>
<li>Yum! Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUM#NYSE">YUM</a>): $38.2 billion</li>
<li>7-Eleven: $37.3 billion</li>
<li>Roblox Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>): $35.7 billion</li>
</ul>
There you have it, 15 companies you've likely heard of now worth less than Dogecoin. Years ago, it was likely unimaginable that the joke cryptocurrency would become larger than companies like Ford and Adidas, but here we are.
Read Also: <a href="https://www.benzinga.com/general/education/24/11/41882342/heres-how-much-100-in-dogecoin-today-could-be-worth-if-doge-hits-new-all-time-highs-2">Here&#8217;s How Much $100 In Dogecoin Today Could Be Worth If DOGE Hits New All-Time Highs</a>
What's Next: The cryptocurrency sector has been enjoying a surge in valuation and interest since the 2024 election with Dogecoin far from the only cryptocurrency trading higher.
Bitcoin hit several new all-time highs on Monday and is currently trading over $87,000.
Dogecoin hit a one-year high of $0.3278 on Monday and currently trades at $0.3251. While the cryptocurrency is up over 100% in the last seven days, Dogecoin trades below its all-time high which was previously set back in May 2021.
Dogecoin's current all-time high stands at $0.7376, a level reached on the same day Elon Musk appeared on an episode of "Saturday Night Live" and gave the meme crypto several shout-outs.
Musk's call to be in charge of the Department of Government Efficiency, or D.O.G.E. under President-elect Donald Trump has increased attention on Dogecoin.
Read Next: 
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<li><a href="https://www.benzinga.com/markets/cryptocurrency/24/10/41410605/if-you-invested-100-in-dogecoin-when-elon-musk-first-tweeted-about-the-meme-crypto-heres-h">If You Invested $100 In Dogecoin When Elon Musk First Tweeted About The Meme Crypto, Here&#8217;s How Much You&#8217;d Have Today</a></li>
</ul>
Photo: Executium via Unsplash

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Much Wow! Dogecoin Is Now Larger Than Ford, Adidas, Lululemon, Roblox: 15 Companies Worth Less Than Meme Crypto

A wave of concern is sweeping through the athletic footwear industry as Donald Trump&#8216;s proposed import tariffs threaten to significantly impact sneaker manufacturers and retailers. The potential policies could especially affect companies heavily <a href="https://www.benzinga.com/news/24/11/41795320/trumps-20-tariff-plans-could-unleash-wave-of-spending-on-big-ticket-buys-in-holiday-quarter-says-eco">dependent on Asian manufacturing hubs</a>.
What Happened: Industry leaders are bracing for impact after <a href="https://www.benzinga.com/news/large-cap/24/11/41774549/trumps-big-tech-policies-what-gop-victory-means-for-apple-google-microsoft">Trump proposed a 20% blanket tariff</a> on all imports and a steep 60% levy specifically on Chinese goods. The footwear sector, which already faces substantial import duties, could see production costs surge further.
Wall Street reflected these concerns as major athletic wear stocks declined. Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) fell 3.41%, while Adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>) dropped 3.62%. Under Armour (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>) saw a 1.35% decrease, and VF Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>), owner of Vans, declined 2.67%.
&#8220;It&#8217;s a huge headwind for the entire industry,&#8221; Brooks Running CEO Dan Sheridan <a href="https://finance.yahoo.com/news/starbucks-ceo-no-plans-to-move-hq-out-of-seattle-as-the-company-attempts-a-turnaround-214425009.html">told</a> Yahoo Finance, noting that footwear companies currently navigate a 20% tariff on Chinese imports and approximately 27% on Vietnamese goods.
Benzinga contacted several impacted companies but did not receive an immediate response.
See Also: <a href="https://www.benzinga.com/markets/equities/24/11/41795668/peter-schiff-says-cutting-taxes-is-easy-but-reducing-spending-not-so-simple-warns-of-inflation-s">Peter Schiff Says &#8216;Cutting Taxes Is Easy&#8217; But Reducing Spending Not So Simple, Warns Of Inflation Spike Under Trump</a>
Why It Matters: The industry&#8217;s vulnerability stems from its heavy reliance on Asian manufacturing hubs, including China, Vietnam, and Indonesia. Additional levies could force companies to either absorb higher costs or pass them on to consumers.
Trump&#8217;s proposed policies follow his election victory over Democrat Kamala Harris, where he secured 277 electoral votes and 51% of the popular vote, according to Associated Press figures.
Some companies showed resilience amid the market uncertainty. Puma (OTC:<a class="ticker" href="https://www.benzinga.com/stock/PMMAF#OTC">PMMAF</a>) gained 2.10%, while Deckers Outdoor Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DECK#NYSE">DECK</a>), the parent company of Hoka One One, edged up 0.67%.
Read Next: 
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<li><a href="https://www.benzinga.com/news/24/11/41795320/trumps-20-tariff-plans-could-unleash-wave-of-spending-on-big-ticket-buys-in-holiday-quarter-says-eco">Trump&#8217;s 20% Tariff Plans Could Unleash Wave Of Spending On Big Ticket Buys In Holiday Quarter, Says Economist Justin Wolfers — &#8216;Already Hearing Anecdata&#8217;</a></li>
</ul>
Image generated using Dall-E
Disclaimer: This content was partially produced with the help of&nbsp;<a href="https://www.benzinga.com/author/benzinga-neuro" target="_blank" rel="noreferrer noopener">Benzinga Neuro</a>&nbsp;and was reviewed and published by Benzinga editors.

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Trump 2.0 A Sneaker Head's Nightmare? Your Next Pair Of Nikes Or Vans Could Cost A Pretty Penny: Here's Why

adidas Raises FY24 Outlook: Sees Currency-neutral Revenues To Increase 10% (Previously: High-single-digit Rate); Sees Operating Profit Of EUR1.2B (Prior View: Around EUR1.0B)

adidas Q3 EPS EUR2.44 Compared With EUR1.40 YoY; Revenues Grew 7% To EUR 6.438B

<a href="https://www.adidas-group.com/en/media/press-releases/adidas-reports-better-than-expected-third-quarter-results-and-increases-its-full-year-guidance" title="https://www.adidas-group.com/en/media/press-releases/adidas-reports-better-than-expected-third-quarter-results-and-increases-its-full-year-guidance">https://www.adidas-group.com/en/media/press-releases/adidas-reports-better-than-expected-third-quarter-results-and-increases-its-full-year-guidance</a>

Adidas Reports Better-Than-Expected Q3 Results And Raises FY Guidance; Q3 Currency-Neutral Revenues Up 10% YoY, Euro Revenues Grow 7% To €6.44B; Excluding Yeezy, Currency-Neutral Revenues Increase 14%; Gross Margin Improves To 51.3%; Operating Profit Jumps To €598M, Including €50M From Yeezy Inventory Sales; FY Operating Profit Expected Around €1.2B, Revenue Growth Forecast Raised To 10%

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